Hackers Incorporated
Ben Orenstein and Adam Wathan on surviving the transition from dev to founder.
Episodes
Ben Spent $600 on Amp credits
The boys are back and Ben has been coding!Amp vs Claude Code vs Codex. Clawdbot. The Agentification Era. Sorry about Ben's audio. We think it was Riverside's fault, sadly.
2024 year in review and plans for 2025
In this episode, Adam and Ben sit down to reflect on how things went in 2024 in their business and personal lives and talk about their plans for 2025.
Catching up
Adam and Ben are back on the mics after nine months to give an update on their lives.Timestamps(00:00) - Catching up
(00:18) - Fitness update
(18:13) - House updates
(24:53) - Ben update
(35:11) - Tailwind Labs update
LinksAdam on XBen on X
Hiring for tiny teams with Justin Jackson
Adam just wrapped up a big hiring project at Tailwind Labs, adding both a new engineer and a new designer to the team. In this episode he talks through the process with Justin Jackson, founder of Transistor, to compare notes and record what worked, what didn't, and how he will approach hiring in the future after going through this process.Timestamps(00:00) - Talking hiring with Justin Jac
Ben steps away from Tuple
After almost six years, Ben has stepped away from day-to-day work on Tuple and moved to its board. Friend of the pod Aaron Francis interviews Ben about the whole beautiful, complicated, enriching experience. As a treat, the boys dive into what's next for Aaron as well.
Building the HEY Calendar with Jason Fried
37signals have talked a lot about how they build new features for existing products using Shape Up, where they carefully hammer the scope to avoid letting anything ever drag on for more than six weeks. But there's not a lot of information out there about how they approach new product development, where it can take over a year to actually get the first version out the door. In this episode
Ben and Adam review 2023
In this episode, Adam and Ben sit down to evaluate how things went in 2023 in their business and personal lives. The dudes share kind of a lot in this one! More personal flavor than usual. Lots about fitness, mental health, gathering, and rascally-ness. Timestamps(00:00) - Ben and Adam review 2023
(03:17) - Ben wants to be more of a rascal
(07:58) - Health update
(30:06) - Ben wants to
Revisiting the Tailwind Labs business model
In this episode, Adam and Ben talk through the Tailwind Labs business model. Is Tailwind UI the best way for the company to make money? Or is there a different model where incentives are better aligned with growing the Tailwind CSS community as a whole? One potential model is offering a marketplace for templates and UI kits. Timestamps(00:00) - Black Friday
(04:58) - Continuously improvi
Launching features like products
In this episode, Adam and Ben catch up on recent events at Tailwind Labs and Tuple. Adam spoke at Rails World and the impromptu Tailwind CSS meetup in Amsterdam. Ben shares his learnings from some recent feature launches at Tuple.Timestamps(00:00) - Burpees
(02:47) - Rails World + Tailwind CSS Amsterdam meetup
(11:27) - Launching Tuple Triggers
(25:57) - Tuple App Veil
LinksAdam on Twi
Building the right team with Jason Fried
Adam wants to start the process of growing the team at Tailwind Labs, but knowing exactly who, when, and how to hire people (and have them actually work out) is a lot harder than expected. In this episode, he sits down with Jason Fried, founder and CEO of 37signals, to get all of Jason's best advice about hiring.Timestamps(00:00) - Talking hiring with Jason Fried
(02:04) - Knowing when i
Q&A: Starting over, the ideal employee, success and happiness, and selling the company
In this episode, Adam and Ben share some personal updates on lake houses, gym equipment, and luxury electric vehicles, and answer listener questions on topics like things they'd change when starting over, how to be more valuable as an employee, the point in their businesses that had the biggest impact on their happiness, and would they ever sell their companies.Discuss this episode on Twi
Predictable mistakes of the developer-turned-founder
So many developers (your podcast hosts included) make the same mistakes when trying to turn an idea into a business for the first time. In this episode, Ben and Adam talk through a bunch of these mistakes, why they matter, and what you should do to avoid them.Discuss this episode on Twitter →Timestamps(00:00) - Ben's Laracon talk "Predictable Mistakes of the Developer-Turned-Founder"
(02
Losing 70 lbs, getting in shape, and 15-minute workouts
Last year, Adam got very serious about losing weight and getting in shape and lost 70 pounds, getting to about 12% body fat and maintaining enough strength to still bench 315. In this episode, Adam and Ben talk about Adam's weight loss story and all the specific tips and tactics he used to overcome a lifetime of bad eating habits, change his relationship with food, and kick ass in the gym
Hiring is hard
When you're running a small company, hiring is simultaneously your highest leverage opportunity and the scariest thing ever. In this episode, Adam and Ben share some lessons learned, how they think about hiring for their teams now, and talk through some of the things they're still trying to figure out how to get right.Discuss this episode on Twitter →Timestamps(00:00) - Hiring
(02:02) -
Enterprise sales for reluctant founders
Enterprise sales gets a bad rap amongst indie founders, but at Tuple it's become an important part of their business model. In this episode, Ben shares all his tips and tricks on how to sell to enterprise customers as a small startup without letting it slow you down.Discuss this episode on Twitter →Timestamps(00:00) - Ben's notes on enterprise sales
(02:58) - Ben's first time
(04:56) -
How to not suck at project management
Most people are way too comfortable letting a project run for 12 weeks before ever getting it into a shippable state. In this episode, Adam and Ben share the strategies they use to make sure the projects they work on are shippable within the first few days, and stay shippable until the decision is made to finally cut the release.Discuss this episode on Twitter →Timestamps(00:00) - If it's
Minimalist management with David Heinemeier Hansson
After over 20 years in business and despite being responsible for a larger-than-ever team, David still finds plenty of time to get his hands in the code and build new products himself. We run significantly younger companies and significantly smaller teams and even we can't seem to find the space to do that, so we talked to DHH about how he makes it possible.Discuss this episode on Twitter
Lifetime pricing is underrated
Last summer, Tailwind UI moved from selling individual content packages and upsells to a one-time purchase, lifetime access pricing model. Since then, the business has doubled. Having seen this in action, Adam recently convinced his friends Sam and Ryan to try lifetime pricing for their product Build UI, and the results are starting to come in. In this episode, Adam and Ben dive deep into
Revisiting "The Ideal Bootstrapped Business" with Jason Cohen
Jason Cohen’s talk “Designing the Ideal Bootstrapped Business” from 2013 is a classic in the bootstrapper canon. In this episode, Jason joins Adam and Ben to see how the talk holds up a decade after its creation. Timestamps00:00 Intro00:27 Designing the ideal bootstrapped business06:53 Recurring revenue vs one-off sales13:30 Getting all the LTV up front18:31 Product validation24:56 Creati
Running your business like a band
“How come Dave Grohl is still playing guitar and writing songs and singing but I'm filling out DMCA takedown notices, answering customer support emails and responding to GitHub issues?” Timestamps00:00 Intro03:05 Bringing on a band manager07:34 Why the band metaphor works11:54 Make things for your fans, not for your critics14:49 Always do the things you want to do18:04 Turning over your r
Lessons Learned in 2022-ish
Ben Orenstein (Tuple) and Adam Wathan (Tailwind CSS) are back on the mics. Today they reflect on 2022 and lessons they’ve learned. Ben has some thoughts on delegation, priorities and enterprise sales, while Adam explains how he made time for proof of concepts and has figured a way to actually follow his to-do list.Timestamps00:00 Intro02:11 Setting priorities05:11 Shaping up08:27 Don't al
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