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On The Whorizon

On The Whorizon

SexWorkCEO 216 Episodes Oct 9, 2026

On The Whorizon is a podcast for adult content creators, focusing on business strategy. Hosted by MelRose Michaels, founder of SexWorkCEO, it covers topics like OnlyFans pricing, sales psychology, workflow optimization, and scaling. Each weekly episode provides practical advice for turning a side hustle into a real business. The show is geared towards sex workers and adult industry entrepreneurs.

Episodes

EP 204: How to Beat Decision Fatigue in Q4 & the 90 Day Lock In That Got Me Through It
EP 204: How to Beat Decision Fatigue in Q4 & the 90 Day Lock In That Got Me Through It Oct 9, 2026 00:21:00 In episode 204 of 'On The Whorizon', SWCEO founder and host MelRose Michaels looks ahead at what Q4 does to a creator's decision load. When you run your own business you're the talent, the director, the editor and customer service all at once, so every one of those lands on you as a decision, and your willpower doesn't grow just because your to-do list did.She walks through the
EP 203: How Instagram Trial Reels Work & Why the Content That Grows You Is Not What Pays You
EP 203: How Instagram Trial Reels Work & Why the Content That Grows You Is Not What Pays You Oct 2, 2026 00:19:04 In episode 203 of 'On the Whorizon' SWCEO founder and host MelRose Michaels  explains why Instagram stopped working the way you learned it, using what Meta and TikTok have each published about their own systems.The old model was a social graph. You followed someone, your feed came from those connections, and reach was a property of your account. The new model is an interest graph, where a
EP 202: How to Handle Rejection as an Adult Creator & Why Every No Is a Down Payment on a Sale
EP 202: How to Handle Rejection as an Adult Creator & Why Every No Is a Down Payment on a Sale Sep 25, 2026 00:20:05 In episode 202 of 'On the Whorizon' SWCEO founder and host MelRose Michaels covers the part of selling that never fits into a scripts video: what it does to you to be told no, over and over, by people you know.The money in this industry moved from a place where nobody had to answer us to a place where everybody does. Subscriptions were passive. DMs, customs, PPV and video calls are individ
EP 201: Why Trust Is Replacing Attention & What to Measure Instead of Reach and Views
EP 201: Why Trust Is Replacing Attention & What to Measure Instead of Reach and Views Sep 18, 2026 00:15:18 In episode 201 of 'On the Whorizon' SWCEO founder and host MelRose Michaels makes the case that the attention economy is handing off to something else, and that the handoff is already underway. Herbert Simon called the attention economy in 1971 with one line: whatever becomes abundant makes something else scarce. Information got cheap, so attention got expensive. MelRose walks through the
EP 200: I read 20 affiliate programs and lifetime does NOT mean LIFETIME
EP 200: I read 20 affiliate programs and lifetime does NOT mean LIFETIME Sep 11, 2026 00:13:34 In the milestone 200th episode of 'On the Whorizon' SWCEO founder and host MelRose Michaels reads the published affiliate terms for more than 20 adult platforms and found a clean split. The programs still using the word 'lifetime' were built for webmasters in a different era. Every program built for creators referring other creators has a window on it, usually 12 months. The word &
EP 199: Is the Subscription Model Dying for Adult Creators & What I Am Building Instead
EP 199: Is the Subscription Model Dying for Adult Creators & What I Am Building Instead Sep 4, 2026 00:13:09 In episode 199 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels gives the opinion she deliberately kept out of Monday's Patreon breakdown. She runs a subscription business. She also canceled almost every subscription she personally pays for this year and does not miss most of them.Subscription fatigue is a consumer problem, not an adult industry one, and it is showing up in
EP 198: Why the 90 Days After a Decision Are Harder Than the Decision
EP 198: Why the 90 Days After a Decision Are Harder Than the Decision Aug 28, 2026 00:25:15 *This video is a paid partnership with SpoilMe, an official SWCEO platform sponsor*In episode 198 of "On The Whorizon" SWCEO founder and host ⁨MelRose Michaels  walks through the three lines to write down on the day you make a business decision: the date you will review the choice, the measurable outcome that proves it worked, and what you will do if that outcome does not show up. The ep
EP 197: How to Respond to Industry News Without Losing Money & the One Exception
EP 197: How to Respond to Industry News Without Losing Money & the One Exception Aug 21, 2026 00:19:57 *This video is a paid partnership with SpoilMe, an official SWCEO platform sponsor*In episode 197 of "On The Whorizon" SWCEO founder and host ⁨MelRose Michaels  shares the rule she built after losing more than $10,000 in the 72 hours between OnlyFans announcing a content ban in August 2021 and walking it back. The rule is 3 days and 3 questions. No irreversible moves on industry news unt
EP 196: Why Mainstream Brands Are Emailing Adult Creators & How to Tell Who Actually Gets Us
EP 196: Why Mainstream Brands Are Emailing Adult Creators & How to Tell Who Actually Gets Us Aug 14, 2026 00:26:42 *This video is a paid partnership with SpoilMe, an official SWCEO platform sponsor*In episode 196 of 'On the Whorizon' SWCEO founder and host MelRose Michaels explains why mainstream companies are suddenly emailing adult creators, and how to tell the difference between a brand that understands our businesses and one that is only tolerating us.MelRose also covers the three questions she run
EP 195: How to Re-Engage Silent Fans and Recover Lost Revenue With 5 Simple Messages
EP 195: How to Re-Engage Silent Fans and Recover Lost Revenue With 5 Simple Messages Jul 31, 2026 00:24:56 In episode 195 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels  breaks down one of the most emotionally loaded experiences in a creator's business and turns it into a system. This episode covers exactly why fans go silent, the four fan segments every creator should have set up on their platform right now, the five re-engagement messages MelRose uses in sequence with the res
EP 194: GPTease Has Agent Mode Now and It Will Change How You Run Your Adult Business
EP 194: GPTease Has Agent Mode Now and It Will Change How You Run Your Adult Business Jul 24, 2026 00:18:10 In episode 194 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels takes you behind the scenes of one of the biggest decisions she has made as a founder: rebuilding GPTease from the ground up on its second birthday instead of running a sale.This episode covers why a gift beats a discount every single time, how two years of creator feedback shaped every new feature in the rebuild an
Ep 193: The Boardroom Is Live! Why I Built It, How It Works and What Happened in the First 2 Weeks
Ep 193: The Boardroom Is Live! Why I Built It, How It Works and What Happened in the First 2 Weeks Jul 17, 2026 00:23:05 In episode 193 of 'On the Whorizon' SWCEO founder and host MelRose Michaels , a 14+ veteran in the adult content industry, shares what she wishes had existed when she was figuring it all out alone. Today, she pulls back the curtain on The Boardroom, her new paid closed community for adult creators who want to stop operating alone and start running their business like a CEO.She walks throug

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