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On The Whorizon

On The Whorizon

SexWorkCEO 216 Episodes Aug 21, 2026

On The Whorizon is a podcast for adult content creators, focusing on business strategy. Hosted by MelRose Michaels, founder of SexWorkCEO, it covers topics like OnlyFans pricing, sales psychology, workflow optimization, and scaling. Each weekly episode provides practical advice for turning a side hustle into a real business. The show is geared towards sex workers and adult industry entrepreneurs.

Episodes

EP 197: How to Respond to Industry News Without Losing Money & the One Exception
EP 197: How to Respond to Industry News Without Losing Money & the One Exception Aug 21, 2026 00:19:57 *This video is a paid partnership with SpoilMe, an official SWCEO platform sponsor*In episode 197 of "On The Whorizon" SWCEO founder and host ⁨MelRose Michaels  shares the rule she built after losing more than $10,000 in the 72 hours between OnlyFans announcing a content ban in August 2021 and walking it back. The rule is 3 days and 3 questions. No irreversible moves on industry news unt
EP 196: Why Mainstream Brands Are Emailing Adult Creators & How to Tell Who Actually Gets Us
EP 196: Why Mainstream Brands Are Emailing Adult Creators & How to Tell Who Actually Gets Us Aug 14, 2026 00:26:42 *This video is a paid partnership with SpoilMe, an official SWCEO platform sponsor*In episode 196 of 'On the Whorizon' SWCEO founder and host MelRose Michaels explains why mainstream companies are suddenly emailing adult creators, and how to tell the difference between a brand that understands our businesses and one that is only tolerating us.MelRose also covers the three questions she run
EP 195: How to Re-Engage Silent Fans and Recover Lost Revenue With 5 Simple Messages
EP 195: How to Re-Engage Silent Fans and Recover Lost Revenue With 5 Simple Messages Jul 31, 2026 00:24:56 In episode 195 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels  breaks down one of the most emotionally loaded experiences in a creator's business and turns it into a system. This episode covers exactly why fans go silent, the four fan segments every creator should have set up on their platform right now, the five re-engagement messages MelRose uses in sequence with the res
EP 194: GPTease Has Agent Mode Now and It Will Change How You Run Your Adult Business
EP 194: GPTease Has Agent Mode Now and It Will Change How You Run Your Adult Business Jul 24, 2026 00:18:10 In episode 194 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels takes you behind the scenes of one of the biggest decisions she has made as a founder: rebuilding GPTease from the ground up on its second birthday instead of running a sale.This episode covers why a gift beats a discount every single time, how two years of creator feedback shaped every new feature in the rebuild an
Ep 193: The Boardroom Is Live! Why I Built It, How It Works and What Happened in the First 2 Weeks
Ep 193: The Boardroom Is Live! Why I Built It, How It Works and What Happened in the First 2 Weeks Jul 17, 2026 00:23:05 In episode 193 of 'On the Whorizon' SWCEO founder and host MelRose Michaels , a 14+ veteran in the adult content industry, shares what she wishes had existed when she was figuring it all out alone. Today, she pulls back the curtain on The Boardroom, her new paid closed community for adult creators who want to stop operating alone and start running their business like a CEO.She walks throug
EP 192: Your Subscriber Count Is Not Your Business! Your Inbox Is
EP 192: Your Subscriber Count Is Not Your Business! Your Inbox Is Jul 10, 2026 00:12:07 In episode 192 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels breaks down the single most underused revenue system in every adult creator's business: the inbox.MelRose is going to show you why it is actually the highest paying room in your entire business and the exact path you walk a fan down inside of it.This episode covers the upsell ladder from first hello to highest t
EP 191: What Adult Content Creators Actually Earn: What SWR Data Found
EP 191: What Adult Content Creators Actually Earn: What SWR Data Found Jul 3, 2026 00:11:03 In episode 191 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels tears apart the single most repeated statistic about the adult creator economy and replaces it with real data from over 550 verified creators. The $200 a month average that tabloids love and anti-creator groups weaponize is not just misleading. It is lazy math built on ghost accounts, inactive usernames and fans who
EP 190: Sara Loverays Cammed for 8 Years Before Going to a Conference: Here is What Changed
EP 190: Sara Loverays Cammed for 8 Years Before Going to a Conference: Here is What Changed Jun 26, 2026 00:27:03 In episode 190 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels sits down live from XBIZ Miami with Sara Loverays, a live streaming veteran, award winner and founder of loverays . comSara shares the full story behind her journey into live streaming, the rebrand that came out of necessity rather than choice and what she learned about trust, community and showing up authentically
EP 189: The X Algorithm Code Is Public and It Explains Why Adult Creator Accounts Flatline
EP 189: The X Algorithm Code Is Public and It Explains Why Adult Creator Accounts Flatline Jun 19, 2026 00:19:33 In episode 189 of 'On the Whorizon' SWCEO founder and host MelRose Michaels breaks down what X actually published on GitHub in January 2026 and what it proves about why adult creator accounts have been flatlining all year.The code is public, the algorithm is documented, and it confirms that explicit content is completely removed from the "for you" page and only ever reaches exist
EP 188: The Operator Mindset Every Adult Creator Needs: Stop Running Your Business on Feelings
EP 188: The Operator Mindset Every Adult Creator Needs: Stop Running Your Business on Feelings Jun 12, 2026 00:22:01 In episode 188 of 'On the Whorizon' SWCEO founder and host ‪MelRoseMichaels‬ gets honest about a mistake that cost her at least $5,000 and likely far more once you factor in the years she let it sit on her to-do list untouched. This is not a story about something going wrong. It is a story about a strategy she already knew about, already believed in, and kept pushing off anyway. And what h
EP 187: The Hollywood OnlyFans Wave: Here Is What You Can Actually Learn From It
EP 187: The Hollywood OnlyFans Wave: Here Is What You Can Actually Learn From It Jun 5, 2026 00:15:56 In episode 187 of 'On the Whorizon' SWCEO founder and host MelRose Michaels breaks down what actually happened when 2 Hollywood actresses launched on the largest subscriber platform in the creator economy last month and what every adult creator can realistically take from it.If you have ever felt frustrated watching a celebrity walk onto your platform and immediately outperform years of yo
EP 186: How to Calculate Your Churn Rate on Your OnlyFans & Why It Matters
EP 186: How to Calculate Your Churn Rate on Your OnlyFans & Why It Matters May 29, 2026 00:24:12 In episode 186 of 'On the Whorizon' SWCEO founder and host MelRose Michaels walks through the 5 retention metrics every OnlyFans creator should know how to calculate (churn rate, retention rate, average subscriber lifetime, lifetime value and net revenue retention), exactly where on OnlyFans the data lives, the math for each one using realistic creator numbers, the benchmarks for what'

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