
VinePair Podcast
Each week, VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier Zach Geballe discuss the latest news, trends, and happenings in the world of wine, beer, and spirits. The show is recommended by The New York Times and covers a wide range of topics from industry insights to tasting notes. Hosted on Acast.
Episodes

Evolving a Wine Brand Over Time
On this special episode of the podcast, Adam speaks with Barefoot Wine winemaker Jen Wall about her long history with the brand, how it has grown into one of the largest players in the American wine industry, their ongoing partnership with the National Football League, and their recent launch into TetraPak single-serves. Please remember to subscribe to, rate, and review The VinePair Podcast on App

The Era of Spiked Sports Drinks Is Upon Us
Adam, Joanna, and Zach unpack Constellation's purchase of spiked sports drink brand SpikedAde: is the drinks giant smartly positioning itself to grab share of a small but booming category? Who exactly is the target demographic for these drinks? How pervasive is the "health halo" when it comes to alcoholic beverages and what people choose to drink? Please remember to subscribe to, rat

Is a Backlash Coming for The 50?
In the wake of a bit of a social media firestorm within the bar community, Adam, Joanna, and Zach discuss whether there's a backlash coming for The 50 (formerly 50 Best) within that community. Are bartenders who aspire to recognition tiring of the need to work guest shifts at far flung bars, endlessly politick, and generally focus on brand-building and vote-wrangling more than actually making

The Particular Magic of Estate Whiskey
Zach is joined by Joe O'Sullivan, master distiller at Minden Mill Distillery to discuss the many aspects of their distinctive estate whiskey program. From why the Carson River Valley in Nevada's high desert is a dynamic place to grow grain to the opportunities and challenges of having every aspect of the process under their direct control, it's a look at how forward-thinking and dynami

The Gendering of Drinks Must Stop
In the wake of a recent viral video showing celebrity chef Wolfgang Puck repeatedly calling a specific cocktail "girly," Adam, Joanna, and Zach discuss why this outdated and sexist way of classifying drinks remains present in some elements of the drinks industry, what harm it causes, and how in the end it can only serve to deepen some of the struggles that the industry is facing. Please

Skip the Split Check
Adam, Joanna, and Zach discuss the etiquette of splitting checks: is this something that only young adults can and should do? Is there a threshold point where it becomes acceptable? Do things like Venmo make this better or worse? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, cr

When Rebrands Go Wrong
Sometimes, it feels like a product needs a brand refresh. A new label, a new design, a new bottle -- something. Yet as Adam, Joanna, and Zach discuss, moving away from an established design aesthetic can serve to confuse and even alienate consumers - did you not just change the packaging but the product inside as well? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple

Has Collecting Gone From Cool to Cringe?
Adam and Zach contemplate whether collecting beer, spirits, and wine has gone from a hobby associated with class and refinement to something that comes off as weirdo behavior. Did craft beer nerds delude themselves into thinking there would be a market for decade-old beer? Are there just too many specialty bottles of whiskey? Do people actually want to drink old wine? Please remember to subscribe

Are We Entering a New Era of Drinks Specials and Happy Hours?
Recession indicators abound, from robust inflation to consumer sentiment. Within the hospitality industry, it's the rise of all-you-can-eat restaurants and drinks specials. How can bars and restaurants entice wary consumers, and does "value" always have to mean "cheap as hell?" Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get yo

Cabernet Is Still King...But For How Long?
With recent doomerism about the most popular red grape variety in the world, Adam, Joanna, and Zach take stock of Cabernet Sauvignon - is it in fact going through a bit of an identity crisis, or does its continued status as a red wine behemoth belie those concerns? Additionally, can producers and regions that built their success on the backs of a bold, ripe, assertive style of Cabernet actually pi

Will Americans Ever Embrace the Hotel Bar?
With Adam back from his European adventures, he, Joanna, and Zach discuss whether America's general dismissal of hotel bars as nothing more than places for mediocre drinks and clandestine assignations is changeable. If Londoners can continue to view hotel bars as legitimate spots for top cocktail bars, why can't Americans? Please remember to subscribe to, rate, and review The VinePair Podcast on A

Can Campari Strike Spritz Gold Again?
Adam, Joanna, and Zach ponder Grupo Campari's latest stateside foray into the spritz space - SARTI Rosa. Can this new aperitivo further expand their hold on the spritz category? Why do they think this flavor (blood orange, mango, passionfruit) and color (pink) are the right ones for the market? Is it kind of weird to be launching a spritz in September? Please remember to subscribe to, rate, and re

Your Menu Has to Be Cohesive
Inspired by a couple of recent pieces about restaurant green and red flags, Joanna and Zach are joined by VinePair contributor Dave Foss to discuss some of their red and green flags on restaurant menus and when they sit down to dine. From a cohesive menu to considered pricing to...soup (?), what are the signs that you're in the right (or wrong) spot? Please remember to subscribe to, rate, and revi

Can American Drinks Ever Regain the Canadian Market?
In the wake of yet another flare-up in the trade war/war of words between the United States and Canada, Joanna and Zach discuss the current state of Canada's boycott of American drinks, and ponder what it will take to get those brands back into the Canadian market if relations ever normalize. Will Canadian drinkers re-embrace drinking American, or will years of bad blood and changed habits make it

Secret Wine Lists: Savvy or Shady?
Joanna and Zach are joined by VinePair managing editor Hannah Staab to discuss the merits and ethics of the "secret" wine list: special bottles that for one reason or another aren't listed normally, but might be available if you know the right person or ask the right question (or stalk the wine bar on Instagram). Is this a harmless and fun way to reward wine lovers and devotees, or is it yet anoth

Wine Needs to Break the Rules
Joanna and Zach discuss a recent survey that found that many would-be wine drinkers, particularly younger ones, are put off by the rules, traditions, and lack of customization that seem endemic to the category. While totally forswearing tradition seems like a losing play, can wine producers, professionals, and vendors find ways to bring a bit more playfulness and flexibility to wine? Please rememb

Where's the Market for Weird Spirits?
Joanna and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss the rise of so-called "weird" spirits, particularly unusual or unexpected flavors in established categories like gin, vodka, and whiskey. Who is the target market for these bottles: curious consumers, bartenders, or what? Will spirits that are targeted at a very specific cocktail or food pairing find a home on back bar

White Wine is Booming. Can American Producers Pivot?
Joanna and Zach discuss how American winemakers and grape growers should react to consumer preferences swinging more towards white wines and more decisively away from full-bodied red wines. While the latter have been the backbone of the domestic industry at all price levels, will changing tastes, changing foodways, and changing conditions force US producers to not just make more white wine, but ma

Is Closing Early a Crime?
Adam and Joanna respond to a couple of hospitality hot takes: first, is it a betrayal of your customers to close earlier than your posted hours, even if business is slow? With labor costs at an all-time high, how should a restaurant or bar balance the need to remain cost-efficient with the fact that few things can turn off a potential customer more than showing up during posted hours only to be to

What to Make of Diageo's New Direction
Adam and Joanna discuss some of the more intriguing parts of Diageo's recently-announced plans to change and modernize their approach, from finally taking RTDs seriously to expanding their focus to some of their more value-oriented brands. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, co

You Can Be Exclusive Without Being Jerks
Adam, Joanna, and Zach discuss a recent occurrence while filming The Wait - a trendy NYC restaurant telling people to come back at 11 pm for dinner and then informing them when they did come back that the kitchen was closed. Was this just a random bit of bad hospitality or a perhaps ill-founded attempt to make this restaurant feel more exclusive and pretentious? Who does that kind of pretention ap

Wine Has to Offer Value in Restaurants. Here's How it Can.
Adam, Joanna, and Zach take a look at another reason why wine is struggling in restaurants: the drinking public is unable to perceive value with much of what's on offer. While restaurants decry the high prices that wineries and distributors charge, and producers and drinkers cringe at the major markups restaurants apply to wine, is it possible that there's another solution besides just "someone ge

Is There a Sameness to Great Bars?
With Joanna back from Scotland, she rejoins Adam and Zach to discuss her takeaways from visiting Panda & Sons, the iconic and world-class bar in Edinburgh. Do bars at that level tend to seem more similar than you'd think given that they're located in countries around the world? How tough is it to balance trying to be a place that locals might go to with being such a tourist destination? Please

Wine Loves to Talk Tradition. Should It?
Wine has long relied on tradition to sell itself: traditions surrounding wine producers and regions, traditions surrounding drinking occasions and traditions surrounding how all of that is used to market wine. Yet do those stories still matter to consumers? Do they get people excited about wine, or do they serve as barriers that keep some people out of the category? Adam and Zach discuss all that

Studies Show Gen-Z Drinks, and Value is Paramount
Adam and Zach discuss two recent studies, the first of which shows that, surprise, Gen Z is drinking at historically normal rates, despite all the misplaced doom and gloom around the generation. Why were so many invested in the myth that Gen Z doesn't drink, and how should producers and marketers be rethinking their strategy. Plus, another study explores what drinkers really value, and how being c

The Paramount Importance of Hospitality
Adam and Zach discuss some of Adam's takeaways from hosting The Buildout, in particular about the tremendous importance of hospitality, and on making the guest experience welcoming and accommodating, as well as the need to be willing to change your concept, why you have to know your marketplace very well, and more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Pod

Can Vodka Break Out Again?
Adam, Joanna, and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recent list of the best vodkas, as well as how drinkers are relating to the spirit these days. Has the rise of the Martini, and particularly the Dirty Martini, given it a new relevance? Can cocktail bars find a role for vodka beyond either the classics or the "fruity/sweet" paradigm? Are producers doing anyt

Can Wine Build a Bridge from RTDs to Bottles?
In the wake of the recently-announced "Sauvy B" from Trinchero Family Wine and Spirits and famed winemaker Joel Gott, Adam, Joanna, and Zach discuss whether wine-based RTDs, particularly those that proclaim their wine affiliations proudly, can serve as a bridge, particularly for younger drinkers, from RTDs to wine, especially bottled wine. Will loving a Sauvignon Blanc-based canned spritz eventual

Do Drinks Dupes Make Sense?
Adam and Joanna discuss whether companies that are making obvious dupes or copies of popular drinks are being smart or just trying to cash in on a trend. Can you copy and become more premium? Does it matter if the packaging is nearly identical? Does it matter what part of the drinks space you're in? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify,

Are RTDs Actually a Fad?
Adam and Joanna respond to a listener question: are RTDs actually a fad? Despite emerging in the late 2010s and becoming a significant part of the beverage alcohol industry in the 2020s, is it possible that they don't have staying power, or have they shown that there's a significant audience for convenience, flavor, and accessibility? Please remember to subscribe to, rate, and review The VinePair

So...Who's Gonna Buy Brown-Forman?
Adam, Joanna, and Zach discuss the renewed speculation that Jack Daniels manufacturer Brown-Forman might be for sale: while the family-owned company rejected two reported offers in April, rumors continue to swirl that they're on the market. Will Pernod-Ricard or Sazerac remain interested? Which drinks company makes the most sense as an acquirer, and how can they attempt to rebuild and grow the bra

Does "Americana" Still Move Booze?
Traditionally, summer (and the 4th of July specifically) have been opportunities for drinks brands of all kinds to (sometimes literally) wrap themselves in the American flag to move product. Yet even with the country's 250th anniversary just days away, it seems like relatively few are doing so this year. Is that because the current American political landscape is so fractious? Is patriotism and Am

Should Bars Have Time Limits?
Busy restaurants have imposed time limits on diners for decades. Yet bars have, historically, operated in such a way that once you get a seat, and as long as you're behaving, you can generally stay as long as you like. Well, in this new era of reservation-only bars, some are starting to impose time limits on patrons. Adam, Joanna, and Zach discuss whether this is inhospitable, how bars should comm

Online Wine Retail Is a Dead End
Adam, Joanna, and Zach discuss the siren's song of online wine sales, and in particular the idea of affiliate marketing and referrals. So many businesses have taken aim at this potential market, yet when even Amazon decides that selling wine online is a non-starter, why do people continue to try? What are the specific challenges that make selling wine (and other beverage alcohol) online so difficu

Can Hollywood Teach Us How to Reach Gen Z Drinkers?
With two Gen Z-directed movies lighting up the box office, it turns out that despite the doom and gloom, young people do want to go to the movies...if the movies are made for them. Adam, Joanna, and Zach discuss what the drinks industry might be able to learn from this recently phenomenon, and whether in fact it can be applied at all. Please remember to subscribe to, rate, and review The VinePair

Can You Make World-Class Wine Without Drinking It?
Many winemakers the world over aspire to make world class wines. Yet the wines that are generally regarded as such have never been more expensive or difficult to source. So - can you make great wine if you almost never get to drink it? That's what Adam, Joanna, and Zach debate: can you even know what your wine is capable of if you don't know what the absolute pinnacle of the category tastes like?

Why Do We Care Where the Industry Drinks?
Adam, Joanna, and Zach comment on the fact that while many publications (including VinePair) love to interview bartenders about their favorite places to drink, it's an open question as to whether that serves as good advice for the drinking public when it comes to whether they should seek those places out. While bartenders might prioritize a relaxed vibe and an industry-friendly ethos, that might n

Wait, Smoking is Cool Again?
You might have heard that apparently, smoking cigarettes is cool again. Adam, Joanna, and Zach discuss what might be influencing this trend, why the health consequences of smoking might not resonate right now, and how that could impact the alcohol industry. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send

Can Brands and Bars Score With the World Cup?
Adam, Joanna, and Zach discuss whether the brands and bars that are counting on the upcoming World Cup as a central park of their marketing push or as a major driver of business over the next month might be let down. Just how big is the American appetite for soccer? Will the many obstacles and objections for international tourists harm hospitality properties in host cities? Plus - how do you tell

Is Wine Country About Vines or Vibes?
Adam, Joanna, and Zach discuss whether people looking for a wine country outing actually care about being able to see vineyards, or even winery facilities, or if nice amenities and easy access are more appealing. Can urban tasting rooms and concentrated wine districts be a better bet for tourism than scenic vistas that also come with long drives and hard-to-access experiences? Please remember to s

Mezcal's Continued Search for Mainstream Success
Adam and Joanna are joined by VinePair Spirits Editor Aaron Goldfarb to break down his list of the 20 Best Mezcals for 2026 and the general state of Mexico's other great agave spirit. While bartenders and aficionados remain deeply enamored with mezcal, commercial success has been limited in scope and confined to a few specific brands. Is the wild, small batch nature of the spirit an insurmountable

Reservations are Hurting Bars
Adam and Joanna dive into why the proliferation of reservation-only bars is hurting the industry, and has a surprising root cause. How is it that credit card companies and their desire to provide high-end perks for big spenders are changing the way that bars have always operated? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get

Are Seasonal Cocktails a Trap?
With Memorial Day marking the traditional start of summer, Adam, Joanna, and Zach discuss whether bars having seasonal cocktails that get tremendous acclaim is actually a good thing for those bars when drinkers can't have said cocktails year-round. Do you end up disappointing more than delighting when your limited-time offering goes bye-bye, or is this just a matter of drinkers needing to respect

People Want to Drink. What's Stopping Them?
Adam, Joanna, and Zach discuss the quandary that faces the alcohol industry at the moment: people generally want to drink, but are drinking less than they used to. Instead of ascribing this to theories about wellness trends or shifting demographics, what if we looked at the friction points that are keeping people from drinking: cost, social media pressure, an overwhelming array of choices, and mor

Where is the Market for Domestic Sparkling Wine?
After his time in Oregon's Willamette Valley, Zach poses a question to Adam and Joanna: is there a real market for domestic sparkling wine, particularly wine that aims to be priced close to Champagne. Can a region well-known for Pinot Noir, and increasingly Chardonnay, parlay that into demand for bubbles, or do you need to be price-competitive with Prosecco to stand a chance?Please remember to sub

Why Has NYC Turned Prohibitionist?
Adam, Joanna, and Zach puzzle over New York City's recently launched "Buzzkill" campaign, ostensibly to inform the public about the health risks of alcohol. Why is this a priority for any city, especially one that relies so heavily on the food and beverage industry as a source of revenue and jobs? Doesn't this cut against at least a sizeable swath of Mayor Zohran Mamdani's political constituency?

The Evolving Nature of Wine Marketing and Sales
On this special episode of The VinePair Podcast, Adam is joined by Dave Phinney, the founder of Orin Swift, to discuss his storied career in the wine industry, why he's so committed to traveling to sell and support his wines, what reaching new consumers means in this day and age, and much more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wh

Will Attaboy's Newly-Formed Union Spark a Movement?
In light of the news that workers at the iconic New York City bar Attaboy have unionized, Adam, Joanna, and Zach discuss what might have led this unionization effort to succeed where previous ones have failed, whether this will spur similar efforts at other well-known bars and restaurants, and why the hospitality industry has largely not been union-friendly, particularly in smaller restaurants and

Do People Really Care About the Color of Their Red Wine?
Adam, Joanna, and Zach discuss whether wine drinkers still need every red wine to be deep and inky in color, or can brands and producers that have typically relied on Mega Purple and other additives instead get away from that practice? What made such wines so desirable in the first place, and have tastes changed enough to allow brands to phase out this approach to winemaking? Please remember to su

The Promise and Potential of California Sparkling Wine
On this special episode of The VinePair Podcast, Adam is joined by Nicole Hitchcock, the estate director of J Vineyards & Winery in Sonoma, California about her background in wine, what's so exciting about California sparkling wine, and the current state of Sonoma. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episod

Taking Stock of the Best Tequilas of 2026
Joanna and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recently-published list of the Best Tequilas of 2026, including a growing number of bottlings proclaiming the use of tahona in the crushing process, a surprisingly strong set of reposados, and even a tequila that isn't technically a tequila. Please remember to subscribe to, rate, and review The VinePair Podcast on

Does 818 Tequila Unlock Younger Drinkers for Sazerac?
Joanna and Zach discuss the recent news that Sazerac has taken a minority stake in Kendall Jenner's 818 Tequila. Despite persistent questions about whether celebrity tequila has peaked, as well as the controversy that surrounded the brand's launch, it has been performing well of late, perhaps making it a smart pickup for the New Orleans-based company. Does the price-conscious, youth-oriented brand

Why Are Restaurateurs Courting the Ultra-Wealthy?
Adam and Joanna discuss the recently opened 550 Madison and how restaurateurs like Simon Kim are making such a bold and obvious play for the ultra-wealthy, or at least those who want to pretend to be so for the night. While this kind of restaurant has always existed, in the past they've been a bit more quiet and restrained, not heavily promoted and covered. Is New York becoming Las Vegas East? Ple

Why Are Spirits Brands Bypassing Bartenders for Somms?
Adam, Joanna, and Zach discuss the curious case of spirits brands and even prestige publications turning to sommeliers in lieu of bartenders for site visits, trips, and expert commentary. Is there actually some logic in looking beyond the traditional framework of "top bartenders at top bars" when you're either looking to make inroads in the on-premise or just get some good, audience-friendly comme

What Can Bev Alc Learn From Fast Food?
Adam, Joanna, and Zach chat about how drinks companies and brands would be wise to learn some of the lessons that the fast food and fast-casual restaurant industries have been learning of late: how you need to keep listening to your core consumers, how your executives can be powerful tools or impediments in your marketing aims, and how pricing is ultra-critical to making your business work. Please

Where Do Winemakers Come From?
Prompted by the passing of legendary winemaking consultant Michel Rolland, Adam, Joanna, and Zach discuss why the "flying winemaker" model has fallen out of favor, but also wonder if the current obsession with winemakers having worked (or interned, or just kind of hung around) at iconic wineries, even if they didn't have actual winemaking responsibilities, is actually any better. Is it better to h

Is Brown-Forman For Sale? To Whom?
With rumors swirling that Kentucky spirits company Brown-Forman might be for sale, and with both French giant Pernod Ricard and fellow Kentucky company Sazerac both said to be in talks, Adam, Joanna, and Zach discuss the timing and particularities of this potential acquisition. Does either company have a clear roadmap to get whiskey giant Jack Daniels back on track? Are there other brands in the B

No, the Host is Not Out to Get You
Joanna and Zach discuss whether or not restaurants really do try to put attractive guests front and center, and whether they reserve the worst tables in for guests who don't fit the image they want to project to the world. While sometimes stereotyping does occur, most of the time when you're given what you see as a bad table, there are reasons for it, even if you might not appreciate them. Please

We're Looking For Wine Marketers in the Wrong Places
Adam, Joanna, and Zach respond to a recent bit of research about where wine companies hire their marketing professionals from, and how much more so than in beer or spirits, they tend to be wine industry lifers. While the conventional wisdom has generally held that you need to know wine to market wine, is it possible that wine's marketing problem is that they're not looking at a wide enough talent

The Middle Tier is Merging and Morphing
Adam, Joanna, and Zach are joined by VinePair contributing editor Dave Infante to discuss a spate of news regarding the wholesale sector, from Southern Glazer's expanding ownership of AB InBev distributorships to further moves by Reyes Beverage Group to take over states from Republic National Distributing Company. Does RBG really have interest in becoming a major player in wine distribution? Why d

Do Restaurants Need to Rethink Their Revenue Ratios?
Adam, Joanna, and Zach respond to a listener question about the received wisdom that restaurants should generate a large chunk of their revenue from their drinks programs. In the past, beverage alcohol sales have been the main source of profit for restaurants, but as prices continue to increase and consumers are perhaps less inclined to indulge, is this still a model that makes sense? Please remem

How Bad Will This Summer Be for the Travel Industry?
With gas prices spiking, airfare following suit, and nightmarish security delays embroil many American airports, Adam, Joanna, and Zach ponder whether the travel industry, and the hospitality properties that depend on it, will be in for a very rough summer. Given that this is the time of year when many folks make those summer plans, will all those issues, plus general inflation and fears of a rece

Wine Should Leave the Judgement of Paris in the Past
Adam and Zach respond to a listener question about why so many wine regions and countries continue to attempt to recreate the Judgement of Paris. What is it about that singular moment that tempts people to try to recreate it, and why can that magic never be recaptured? Should wine be moving past the idea of "gotcha" tastings? Please remember to subscribe to, rate, and review The VinePair Podcast o

How Do Wine Programs, Sommeliers, and AI Interact?
Adam, Joanna, and Zach discuss ways in which AI is potentially affecting wine service and sales in restaurants. As wine apps like CellarTracker integrate LLM-powered recommendation algorithms, and as at least some diners are more comfortable asking AI what to drink instead of the sommelier, how will restaurants and wine professionals respond? Will some establishments hand over the design of their

Irish Whiskey Is Still Looking For Its Audience
On the eve of St. Patrick's Day, Adam, Joanna, and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recent list of the 14 best Irish whiskies, as well as the state of the category as a whole. Is any spirit more dominated by the biggest brand in it more than Irish whiskey? Can distilleries interest high-end collectors in their premium Irish whiskey offerings? Please remember

The Wine World's Worst Cliché
Adam, Joanna, and Zach discuss one of Zach's least favorite clichés in wine: that wine is "90% made in the vineyard," or some other silly percentage. They discuss why this oft-stated number is very clearly untrue, and try to figure out why it's so widely repeated by so many different producers in so many different places. Please remember to subscribe to, rate, and review The VinePair Podcast on Ap

Could Wine Actually Wholly Abandon Wholesale?
Adam, Joanna, and Zach respond to a listener question about the deteriorating relationship between wineries and wholesalers, and if the financial challenges the wine industry is facing will force wineries out of the three-tier system, or at least to a different understanding thereof. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you

Taking the Temperature of Sonoma
Adam and Joanna are joined by winemaker Noah Dorrance of Reeve Wines, BloodRoot Wines, and other projects, to discuss what the state of the industry is in Sonoma Valley right now, as well as his reasons for optimism about wine moving forward. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions,

Examining a Potential Bartender Schism
Prompted by a recent post from acclaimed bartender Jeffrey Morgenthaler, Adam, Joanna, and Zach discuss whether bartending has tipped too far in the direction of knowledge and information, and away from skill and hospitality. Are so-called "lab bars" creating mind-blowing drinks but not necessarily training bar staff in the kinds of skills that we've typically associated with the trade? Does that

Where Does Vermouth Go Next?
Adam and Joanna are joined by the co-founders of Cueva Nueva, David Neimanis and Phi Peinado, to discuss the realities of vermouth, both in Europe and in the United States, and what compelled them to take on this category in the first place. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions,

Recapping a News-y February: Four Roses Sells, Wineries Close, and Napa NIMBYism Continues
Adam, Joanna, and Zach recap a few recent news items, including acclaimed restaurateur Thomas Keller's public objections to an affordable housing project in Napa Valley, GALLO's recent purchase of Four Roses Bourbon, and a spate of layoffs throughout the wine industry. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episod

Is Wine BTG Broken? If So, Can It Be Fixed?
Adam, Joanna, and Zach discuss whether wineries should still consider by-the-glass placements as being vital for their success, especially as marketing or awareness-raising tools. Additionally: why has wine by-the-glass lost so much luster in restaurants, when it relatively recently used to be a huge part of the sales of many eateries. Has the mix of higher prices, smaller pours, and less recogniz

Should Wineries Prioritize Urban Tasting Rooms?
Adam, Joanna, and Zach respond to a listener question about urban wineries and tasting rooms. Do consumers care that much about the traditional winery aesthetics, being in the vineyard, or even going to wine country? Can being closer to your audience and being able to offer a more varied experience make up for losing that sense of pastoral beauty? Please remember to subscribe to, rate, and review

What Actually Matters on a Wine Label?
Joanna and Zach are joined by VinePair managing editor Hannah Staab to discuss what truly matters on a wine label. Do appellations, producers, or varieties move the needle more when it comes to sales? How important is an eye-catching design? Does anyone want ingredient labelling? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get

Do Drinkers Flavor-Match Across Categories?
Adam, Joanna, and Zach discuss something that Adam raised during his recent session at the Unified Wine & Grape Symposium: can you really bring customers into wine (or other beverage categories) by connecting their existing flavor preferences with similar flavors in your product or category? Can you really explain the popularity of most of the most successful wines by connecting them to other

Is a Cocktail Backlash Brewing?
Prompted in part by some recent experiences, Adam, Joanna, and Zach wonder if a backlash to the cocktail movement is coming. Will the veritable ocean of ambitious, perhaps lightly-tested cocktails made by relatively new bartender at eyewatering prices turn would-be cocktail drinkers off? Does the average cocktail drinker really just prefer a reasonably priced classic cocktail? Please remember to s

The Opportunities for American Wine - LIVE
Live from the Unified Wine & Grape Symposium, Adam, Joanna, and Zach discuss their reasons for optimism when it comes to American wine, as well as some lingering challenges and concerns. Then, they answer some audience questions. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments

Has Hospitality and Etiquette Within the Trade Fallen Apart?
Adam, Joanna, and Zach discuss how members of the trade and media might be making for worse bar patrons than they used to. From demanding complicated cocktails (sometimes off-menu!) on busy nights to expecting to have their entire tabs comped, has the bartender's handshake turned into a act of aggression? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spo

Can Soju Ride the KPop Wave?
Adam, Joanna, and Zach respond to a listener question about Soju: can the Korean spirit capitalize on the popularity of KPop (Demon Hunters or otherwise), Korean cuisine, and the like? Does the future for the spirit in America lie in traditional methods of consumption, or as the base for flavored RTDs and the like. Also: do most Americans even know what lychee tastes like? Please remember to subsc

Have Bars Bought In Too Heavily to Non-Alc Programs?
Adam, Joanna, and Zach debate whether extensive non-alcoholic cocktail programs at bars are actually making these bars any money. More to the point, if they're not, why do bars still feel compelled to invest time, labor, and money into this section of their menus: is it impress a relatively small cadre of other bartenders and members of the media who are particularly keen on N/A? Do they feel like
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