
Growth After Headcount
Growth After Headcount is a podcast about companies that are redefining growth in the age of AI, focusing on founders building AI-native businesses with minimal headcount and leaders in established firms trying to adapt. Each episode features conversations with practitioners who share how they structure work, decide what to hand off to AI, and where the old scaling methods fall short. The show is hosted by Haris Odobasic, a GTM and RevOps consultant and author of The RevOps Pendulum, who explores how AI is transforming company building and scaling.
Episodes

AI in Go-To-Market: Building a Revenue System for 2026 — Jacco van der Kooij #005
Jacco van der Kooij has spent over a decade telling SaaS companies how to build revenue systems. His read on AI is not that it makes teams faster. It's that AI revealed what was already broken. Companies never trained their people properly, and their marketing and sales systems were built not to talk to each other. The tools didn't cause the problem. They exposed it.The conversation runs from why

$8.6M ARR, Nobody's Touched It In A Month — Adam Robinson (RB2B) #004
Adam Robinson runs RB2B at $8.6M ARR. His CTO has not touched the code in over a month, he posts on LinkedIn three times a week about something else entirely, and the business keeps growing. He did not get there by wiring together the most sophisticated agents. He kept the product stupid simple, designed the whole thing from first principles so AI could handle the work a team used to, and priced i

CRO 2.0: $25M To $100M From The Terminal — Omar Ismail (Ascend) #003
Ascend grew from zero to $25M ARR with no growth team. No growth marketer, no ads manager, no paid engine. Word of mouth, referrals, and a small set of partnerships. Then Omar Ismail joined as COO and built the entire go-to-market stack himself, orchestrated end to end in Claude Code. The target now: $100M ARR without meaningfully scaling headcount.Omar calls the second half of his job CRO 2.0: on

100x The Human, Skip The Headcount — Amos Bar-Joseph (Swan AI) #002
Amos Bar-Joseph built and scaled two B2B startups on the old playbook. Raise big, hire to forty people before the first million in revenue, then spend years fighting the bloat you created. With Swan AI he threw it out. In 2025 Swan went from zero to over 200 customers and seven figures in ARR with three founders and no additional hires.The number he's aiming at is ten million dollars in ARR per em

Growth After Headcount — The Podcast (Trailer)
The old playbook said scale revenue by scaling people. That playbook is dead.A new generation of companies is running on AI instead of headcount. Small teams, serious revenue, and org charts that would have looked impossible three years ago. This podcast goes inside those companies to find out how they actually work, from the founders building them.Each episode is a conversation with someone runni

Growth After Headcount — What is this about? #001
The old playbook said scale revenue by scaling people. A new generation of companies is throwing it out.I'm Haris Odobasic, and this is Growth After Headcount — a podcast and a book about how companies scale with AI instead of headcount.I come from revenue operations, where the whole job is aligning people, process, technology, and data into one efficient revenue system. It works, but it's still p
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