Home Podcasts Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning 495 Episodes Aug 20, 2026

Breaking B2B is a weekly podcast that cuts through the noise of B2B and SaaS marketing. Host Sam Dunning interviews marketing leaders and shares actionable strategies for demand generation, inbound marketing, SEO, and more. The show aims to provide practical advice without background stories or fluff. It has been recognized as a top B2B marketing podcast.

Episodes

#497 Cold Calling is DEAD. Here's What Works in 2026!
#497 Cold Calling is DEAD. Here's What Works in 2026! Aug 20, 2026 00:16:15 → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #497 -  In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS cold calls solo, to building a compounding content and SEO engine that now drives $300k/month in bootstrapped revenue. Sam details how & why cold calling can't scale as a standalone strategy anymore an
#496 A $10M SaaS AI SEO Strategy (Steal It!)
#496 A $10M SaaS AI SEO Strategy (Steal It!) Aug 13, 2026 00:24:26 → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on  Google + ChatGPT. So yes, this stuff wo
#495 SaaS Marketer’s Guide to Success in 2026
#495 SaaS Marketer’s Guide to Success in 2026 Aug 7, 2026 00:25:16 → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong suppor
#494 AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.)
#494 AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.) Jul 28, 2026 00:49:38 → Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now!   Sam giv
#493 CRAZY SaaS Marketing Strategies That Print Demos in 2026
#493 CRAZY SaaS Marketing Strategies That Print Demos in 2026 Jul 20, 2026 00:34:43 → Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:    👉 How to break the status quo in Sales + Marketing 👉 Why confidence is the key
#492 How to Get Your First 500 SaaS Customers (Full Guide)
#492 How to Get Your First 500 SaaS Customers (Full Guide) Jul 13, 2026 00:34:35 📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call   ► It's a new week and Sam has a new podcast episode for you! > Hear Adam Holmgren, the founder of Fibbler, describe in detail how he took his SaaS Startup to 500+ customers. You'll learn  how Adam leveraged organic socials, LinkedIn audience building, and founder branding, to land those crucial first 50 paying customers!
#491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More)
#491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More) Jul 6, 2026 00:13:31  📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ►  Sam is out on the road again! - This time he's headed to the heart of London to ask Londoner's their take on B2B marketing. Some surprising insights are learned as they say what they think of LinkedIn, Google rankings, and take a guess at how ChatGPT recommends!   In Podcast episode #491 you get:  
#490 The Best B2B Marketing Strategies for 2026
#490 The Best B2B Marketing Strategies for 2026 Jun 26, 2026 00:15:29 📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call   ►  We have episode 490 here for your listening pleasure -  Sam talks to Samu Kovács as they nail-down 5x B2B marketing strategies that are working today. You'll hear  the latest AI-Search recommendations, influencer partnerships, plus positioning your LinkedIn personal branding. These are Real playbooks you can clone righ
#489 4 B2B Founders Share the Best Marketing Strategies in 2026
#489 4 B2B Founders Share the Best Marketing Strategies in 2026 Jun 17, 2026 00:22:11 📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call   ►  3 B2B Founders around 1 dinner table  - It's a meeting of minds (and mouths!) diving in to where B2B marketing is right now in 2026!   Here's what the trio get into:   👉 We get into meta ads, SEO and AI search, building trust, and  👉 Long-form content = Long-term B2B success 👉 AI & Guru Inflation in SEO 👉 Being consist
#488 This Boring SaaS AI SEO Strategy Prints Demos in 2026
#488 This Boring SaaS AI SEO Strategy Prints Demos in 2026 Jun 9, 2026 00:13:47  📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ►  It's episode #488 and Sam has 7 SaaS Ai SEO steps for you that will generate demos in just 90 days!   Sam gives you a complete blueprint for this, plus:   👉  How to Rank Your Competitors Super Quickly 👉  The two approaches for SaaS Visibility Audits 👉  How good is AI content now? Does it offer genu
#487 How to Scale Any SaaS Company With YouTube & SEO
#487 How to Scale Any SaaS Company With YouTube & SEO Jun 8, 2026 00:32:03 📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call   ►  In this episode Sam is being interviewed by Samu Kovács, for his  Podcast channel KS-Media Samu is a YouTube Marketing Specialist who  helps B2Bs master their content. They cover money keywords, YouTube scripting, plus loads of juicy tips and tricks to scale your SaaS Company using video content + SEO.   Here's what Sa
#486 Google Just Leaked Their AI SEO Guide (it changes everything)
#486 Google Just Leaked Their AI SEO Guide (it changes everything) May 27, 2026 00:17:06  📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ►  In episode #486 Sam goes through Google's official AI search optimization guide (May 2026) to lay out EXACTLY what it means for you, your B2B, and your current SEO strategy. A super-quick summary is: If you've been doing SEO well, you will keep winning! - Just ignore any AEO tricks!   Sam covers: 👉

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