100 Ways To Grow On TikTok
This weekly podcast explores how real businesses achieve success on TikTok, sharing stories of companies that doubled their reach, built nationwide demand, and found ideal clients through the platform. Each episode features practical strategies and specific approaches that listeners can implement immediately. The show is presented by TikTok for Business.
Episodes
How Neuro Gum’s Six-Month TikTok Experiment Became a Multi-Channel Breakthrough
Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.Jonathan explains how the t
How Bask and Lather Scaled 2X Daily Sales Through TikTok LIVE and GMV Max
When Founder and CEO Shaina Rainford couldn’t crack TikTok, her 14-year-old son Jayden Rainford stepped in, and everything changed. Within weeks, Bask and Lather went from struggling for 500 views to pulling millions per video. Their TikTok momentum doubled daily revenue through LIVE selling and grew their affiliate network to more than 140,000 creators, turning TikTok into the brand’s most powerf
How MOSH Built a Creator Flywheel to Scale TikTok Shop Sales to $1.5M
MOSH’s TikTok-first commerce strategy turned creator stories into real revenue at scale. Head of Growth Tanner Flitter and Head of TikTok Hayton Oei share how the brand built a 35,000-affiliate engine that has generated over $1.5M in sales on TikTok, reached 45M views across 22,000 videos, and ranked as the number one protein bar on TikTok during Black Friday. A single affiliate video from a 70-ye
How to Scale a Brand from Zero to Seven Figures a Month on TikTok Shop
Taking a brand from zero to six figures in its first month on TikTok Shop, and seven figures the month after, is not an accident. It takes the right strategy, the right creators, and the right platform tools.Global Key Account Manager Devin Martin of Outlandish shares how building a robust affiliate network, tapping into TikTok Shop campaigns, and using GMV Max to find the right audiences can driv
How Dorian Used TikTok to Fuel Growth for a New Kind of Gaming Platform
Dorian is on a mission to democratize game creation for women and queer creators, and TikTok has been central to making that vision a reality.Founder and CEO Julia Palatovska explains how building a community of passionate creators, leveraging Spark Ads to amplify organic content, and using TikTok to connect the right fans with the right games helped Dorian achieve 10x growth in both user base and
How Gorgie Went from Mood Board to the Fastest Growing Energy Drink in the Natural Channel With TikTok
Gorgie did not just market on TikTok. The brand was built on it, from product concept to flavor selection to the faces on their cans.Digital Project Manager Enil Shale Moon explains how building a community-first strategy on TikTok, cultivating a wide network of affiliates, and running GMV Max campaigns helped Gorgie become the number one fastest growing energy drink in the natural channel. Moon w
How Brigit Drives Real Conversions by Embracing the Unexpected on TikTok
Brigit has found a winning formula on TikTok, and it has nothing to do with polished, traditional finance advertising.Digital Marketing Coordinator Maggie Davis explains how leaning into diverse, unconventional creator content and scaling creative volume through TikTok One has helped Brigit consistently hit and beat their customer acquisition cost goals. Davis walks through how reintroducing TikTo
How to Unlock TikTok as a Performance Channel Through Creative Strategy
TikTok is not just a branding platform. For brands willing to rethink their creative approach, it can become one of the most powerful channels for driving real business results.Anish Dalal, Co-founder and CEO of Sapphire Studios, shares how creative velocity, search-driven content, and a performance-first mindset have helped brands fundamentally change how they think about TikTok. Dalal walks thro
How TickPick Turns Cultural Moments Into App Growth With TikTok
TickPick hit record-breaking app store performance by cracking the code on creator-driven content and full funnel strategy on TikTok.Head of Content Kyle Zorn explains how leaning into authentic, organic-feeling content, building a full funnel TikTok presence, and scaling campaigns with Smart+ helped TickPick reach niche audiences across sports, concerts, and theater at the exact right moment. Zor
How Knowt Used TikTok to Grow 519% in a Single Year
Knowt grew 519% on TikTok from H1 to H2 by going all in on the platform, and it started with a single Saturday post that nobody saw coming.CMO Ramya Ravuri explains how leaning into TikTok's organic culture, empowering creators to iterate fast, and layering in the right paid tools helped Knowt become one of the fastest-growing student learning platforms. Ravuri led their evolution from organ
How The Ballers Bank achieved 6x growth within 18 months of joining TikTok Shop
The Ballers Bank has transformed from a small operation to a major TikTok Shop success story, achieving 6x their original revenue within just a year and a half of joining the platform. Owner Josh Klinger and Partner Andy Moreno reveal how their entertainment-focused approach to collectibles trading cards has grown from 20 live viewers to peak audiences of 1,400 people, while maintaining an impress
How Stride K12 Used TikTok to Scale Beyond Traditional Growth Channels
Stride K12 broke through the limits of their existing channel mix by going all in on TikTok, and creator-driven content made all the difference.VP of Media Richard Chandler explains how leaning into TikTok's creator ecosystem, automating campaigns with Smart+, and investing in advanced measurement helped Stride reach parents in a completely new way. Chandler led their shift from corporate, in-
How Alinea Invest Grew 150% Year Over Year With TikTok
Alinea Invest scaled 3x in less than a year and grew 150% year over year by building a TikTok strategy rooted in organic testing, creator-first creative, and smart automation.Head of Growth Fabiana Ayala Waxman explains how leaning into TikTok-native content, layering in Smart+ campaigns, and getting their measurement foundation right helped Alinea reach and convert a new generation of investors.
How The Only Bean Achieved 10x Returns on Early TikTok Paid Ads
The Only Bean turned months of stalled TikTok efforts into a breakthrough moment that reshaped their entire growth strategy. Head of Digital and Partner Jason Ko explains how TikTok’s creator ecosystem, sampling tools, and early paid opportunities helped the company scale fast. Ko led their shift from manual creator management to a system built on TikTok-native tools and automation, resulting in m
How World Food Program USA Reduced Donor Acquisition Costs by 75% on TikTok
World Food Program USA is reshaping its donor acquisition strategy by using TikTok to reach younger generations that historically were not part of its supporter base. As the organization works toward its goal of raising $500 million annually by 2030, TikTok has emerged as a major growth lever, delivering more than 10,000 new donors in just two years. Their most pivotal moment came in early 2024, w
From Zero to $1.5M per Month How Outlandish Builds Brands on TikTok Shop
Outlandish has turned TikTok Shop into a reliable growth engine for their clients, including launching a completely new brand that reached $1.5 million in monthly GMV and 100 million organic views by month three. In this episode, Founder & CEO William August breaks down the systems behind that scale and how his team uses livestreaming, affiliates, and creator-led content to build momentum quic
How Skinn Cosmetics Drove 100% DTC Growth and Built a Top TikTok Shop Channel in Under 12 Months
Skinn Cosmetics is a 23 year old global skincare brand that accelerated its next phase of growth by making TikTok Shop a core sales channel. In less than one year on the platform, TikTok Shop became one of Skinn’s top revenue drivers and helped double the brand’s direct to consumer business while driving consistent month over month growth.In this episode, Founder and CEO Dmitri James and Chief Mar
How Dodo Chocolates Hit 10x ROAS and Scaled to Hundreds of Millions of Views With TikTok Shop
Jason Dodo, CEO of Dodo Chocolates and FHI Heat, breaks down how a great product plus creator distribution turned TikTok Shop into a growth engine that drives both direct sales and cross-channel lift. He shares the early Underbrush story, including how the first viral customer video unlocked momentum after tough early Live sessions, and why TikTok’s “testimonial at scale” is the modern version of
How Riboli Family Wines Used TikTok to Increase Purchase Intent by 100%
TikTok has become a powerful engine for wine discovery, and Riboli Family Wines has transformed the platform into a full-funnel growth channel that delivers measurable performance. With TikTok driving over 100% lift in purchase intent and 90% lift in conversion rates, the team has proven that wine brands can move far beyond awareness and generate real demand among the next generation of buyers.Sen
How Rhino USA Sold 3 Months of Inventory in 7 Days on TikTok Shop
Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channe
BoomBoom TikTok Strategy Behind $250K to $4M+ Revenue Growth
BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.Building
From Launch to Lift-Off: How Halara Doubled GMV on TikTok Shop
Halara turned TikTok Shop into a daily growth machine, doubling GMV during back-to-back Super Brand Days. Global Brand President Jessica Thompson shares how the team saw hundreds of conversions within the first month of launch and scaled results through a high-volume creator strategy that continues to drive measurable growth.Jessica shares how Halara’s team built momentum through community and con
New Belgium Brewing’s Content Strategy That Tripled Ad Recall on TikTok
As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo
How Built Bar Became Known as “The TikTok Protein Bar”
Built Bar’s Ashley Pollock, Marketplace Experience Coordinator, and Ben George, Director of E-Comm Marketplaces, share how TikTok evolved from a small test into a core growth driver. By treating TikTok as both discovery and commerce, moving quickly on creator affiliates, and amplifying with GMV Max, they report stronger ROAS than other paid channels and consistent cross-channel lift when they scal
Systemized Media’s TikTok Strategy for High-Intent Lead Generation
Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.Gabriela explains how Systemized Med
Building Scalable TikTok Strategy for Higher Ed Audiences
Carnegie Higher Ed connects the right prospective students with the right universities through digital strategy and enrollment marketing. In this episode, Amy Orlando, Director of Social Media Marketing at Carnegie Higher Ed, shares how her team leaned into TikTok early and built a full-funnel approach for clients that lowered cost per click by 75% while increasing clicks by 640%. Amy explains how
Turning Culture Into Performance: Attn’s TikTok Strategy
From launching Barbie’s TikTok channel to generating 106 million views with a single interactive campaign, ATTN has redefined what creative storytelling looks like on the platform. The team’s transition from social publisher to full-scale TikTok studio and creative agency has produced standout campaigns that merge culture, community, and measurable performance. President Taryn Crouthers shares how
Why Creative Systems Win on TikTok: Lessons from TubeScience
TubeScience President and Co-Founder Philip Buerger shares how his team built a creative-first system that turns strategy into scalable results on TikTok. By tightly aligning creative testing with media buying and measurement, TubeScience has taken brands from zero to over $1M per month in TikTok spend while maintaining control of efficiency.Philip explains why TikTok is a powerful discovery chann
How University of Phoenix Reached 1 Million TikTok Followers
The University of Phoenix is redefining how higher education connects with adult learners by tapping into TikTok’s full-funnel power. Ambeur Stevenson, Performance Marketing Manager, shares how the university reached 1 million followers by blending paid and organic strategies to authentically engage working professionals, parents, and career changers. Through strategic testing, audience expansion,
How Net Conversion Drove 3x Growth with Creator Content and Smart+ Automation
Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance.Alex also br
How Aroma Concepts Hit 7-Figure Sales Within 40 Days on TikTok Shop
Aroma Concepts shattered expectations by achieving seven-figure sales within just 40 days of launching on TikTok Shop. Founder and Owner Sheraz Ishaque reveals how the key breakthrough came when Ishaque overcame initial hesitation about selling fragrances through TikTok LIVE, a category where customers typically want to try products first. His first 3 hour LIVE session generated five-figure sales,
Inside Curio’s TikTok Formula: From 0 to 1.3M Followers and 15:1 ROAS
From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.Josh breaks down how his team leverages TikTok’s trend cycles,
How Sightly Turned TikTok Trends into 3x CTR and 2x Follower Growth
Sightly turned a TikTok trend into a measurable growth engine that tripled CTR and doubled a client’s followers in one campaign. Senior Director of Partnerships and Business Development Maeve Gordon shares how the team uses TikTok’s culture-first signals and APIs to help brands act fast, stay relevant, and turn real-time moments into performance results.By layering TikTok’s organic, discovery, and
How Lavashak Grew from 50 to 1,700 Daily Orders
Lavashak founder Nima Adelkhani shares how a single organic creator moment ignited a wave of 3 billion impressions on TikTok, shifting the brand from a Persian-community niche to national demand. He breaks down the systems behind onboarding roughly 7,000 affiliates, amplifying top posts with Spark codes, and using GMV Max to accelerate what’s already working. Since that first spike, the team has s
How InstaBomb Built a 90% TikTok-Powered Business
InstaBomb founder Casey Dalton shares how a homegrown kitchen hack turned into a 90% TikTok-powered business. What started as a mom’s solution to make healthy, all-natural meals easier, vegan-friendly “food bombs” filled with global spices, quickly found its audience through creator demos, organic storytelling, and community feedback that shaped everything from packaging to product development.Cas
GuruNanda TikTok Results with 90% Affiliate Sales and Retail Expansion
Dr. Anish Nanda, Director of E-Commerce at GuruNanda, shares how the family-run wellness company turned TikTok Shop into a powerful growth engine that bridges online discovery and offline retail. Known for its natural oral-care products and mission to “bridge the gap” between premium quality and everyday affordability. From viral creator videos and affiliate partnerships to fulfillment and retail
How MaryRuth’s Drove 90% of TikTok Sales Through GMV Max
MaryRuth’s has turned TikTok Shop into its fastest-growing sales channel ever by combining 24/7 LIVE streaming, large-scale creator seeding, and automated ad solutions like GMV Max. Chief Revenue Officer Jay Hunter shares how TikTok has become the brand’s number one awareness driver, fueling cross-channel lift across Amazon, retail, and DTC. By investing heavily in creator partnerships and letting
How Daily Nouri Scales Gut Health Business onTikTok
Daily Nouri has transformed their gut health business by leveraging TikTok's educational power and advertising capabilities to reach millions of consumers. Founder and CEO Caroline Carralero reveals how her strategic approach to TikTok advertising resulted in a hundred-fold increase in video views and engagement, while simultaneously driving traffic across their omni-channel business including nat
How Hello Cake Built a Full-Funnel Growth Engine Through Authentic Storytelling on TikTok
Hello Cake is rewriting the rules of brand growth by using TikTok to spark real conversations around sexual wellness and turn them into measurable business results. SVP of Paid Media & Analytics Amanda Liu and VP of Digital Product Mikayla Markrich share how the brand’s TikTok-first creative strategy, full-funnel testing, and data-driven experimentation have made the platform a key driver of b
How Peta Jane Beauty Sold 2 Months of Inventory in 2 Days Through TikTok
Peta Jane Beauty has built a profitable TikTok advertising strategy that consistently delivers at least 3x ROAS while scaling their self-tanning business. Managing Partner Alex Samusevich and Founder Peta Murgatroyd share how their strategic approach to TikTok advertising, combined with affiliate partnerships and creator content, creates a powerful system that feeds their advertising machine with
How Wingz Media Built Full-Funnel Strategies That Drove 30% Lower CPAs and 50% Cheaper Add-to-Carts
Kainan Pires, founder of Wingz Media, reveals how his agency helps CPG and food & beverage brands achieve measurable growth by rethinking acquisition as a full-funnel system, spanning creative, media, and landing page strategy. Rather than treating each channel in isolation, Wingz Media unifies content creation, audience targeting, and conversion optimization to accelerate learning and scale e
Horizon Next TikTok Formula for 60% Better Bookings and Platform Growth
Horizon Next has mastered the art of turning TikTok into a full-funnel performance engine. Paid Social Performance Lead Cerise Vazquez Wright shares how her team combined Smart+, Spark Ads, search, and LIVE to drive results that outperformed traditional brand channels.Smart+ campaigns streamlined targeting and creative delivery, helping the agency reduce costs and improve ROAS. Spark Ads attached
How Skinn Cosmetics Scaled on TikTok With a Hero Product Focus
Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their s
Topicals’ Growth Formula: Creators + Full-Funnel + GMV Max
Topicals didn’t just run ads on TikTok, they built a growth engine. President Sochima Mbadugha and Head of Growth Helena Youhana share how the brand tapped into TikTok’s creator community to spark awareness, opened their affiliate program to let the flywheel spin, and then used GMV Max and TikTok Shop to turn that momentum into record-breaking sales. The result: 50% month-over-month growth and ROA
How Morphe Built Triple-Digit TikTok Growth
Morphe has transformed their TikTok strategy into a growth powerhouse by putting community at the center of every product launch. In Q1 2025 alone, they achieved triple-digit growth in both video views and engagement while maintaining a 54x return on their earned media value to spend ratio.Their success stems from a full-funnel approach that combines creator partnerships, real-time consumer feedba
How Vuja Dé Digital Masters TikTok Discovery-to-Commerce Conversion
Bijan Malaklou, who leads social and creative services at Vuja Dé Digital, represents the evolution of performance media agencies that are embracing TikTok's unique discovery-commerce engine. As a performance media company enabling expected growth in unexpected ways, Vuja Dé Digital recognized TikTok's ability to connect with audiences more authentically than other platforms.In this episode, Bijan
How Trademark Beauty Achieved 60% Year-Over-Year Growth Through TikTok
Sabrina and Joseph Main, co-founders of Trademark Beauty, transformed their family-owned, bootstrapped hair tools startup into a thriving business by leveraging TikTok's comprehensive ecosystem. Creating affordable yet premium hair tools using high-end manufacturers, the sibling duo launched in 2019 and joined TikTok in 2020, where they discovered a platform that perfectly aligned with their conte
How Hearst Magazines Cracked the Code on Audience-First Approach
Hearst Magazines has proven that listening to your audience pays off with concrete results. Their Blind Date series achieved 3 TikTok videos in a row that each hit a million views, demonstrating the power of audience-first content creation.Beyond organic success, Hearst Magazines has found ways to improve advertising performance while reducing spend across their magazine brands. By aligning editor
The Tiktok Strategy that helped Natal App reduce CPAs by 75%
Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demogra
Juvenon's winning ad strategy to lower CPMs while 10x-ing content
Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers." In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lower
How TikTok Shop Transformed Billion Dollar Beauty’s Growth Path
Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week.In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to emb
How Measurement Made the Difference in VEGAMOUR’s TikTok Strategy
Kayla, Director of Influencer Marketing, and Amanda, Director of Performance Marketing at VEGAMOUR, discovered that by creating a strategic feedback loop between creative and performance, they could harness TikTok's power for their hair growth and wellness brand. The leading plant technology company, known for their GRO Hair Serum, has seen remarkable success by focusing on influencer-generated co
The TikTok Shop Halo: MaryRuth’s Cross-Channel Breakthrough
Catalina Leyva, Director of Retention and Social Commerce at MaryRuth’s, shares how TikTok Shop became a key growth lever for the brand—unlocking both community trust and cross-channel impact.After just two to three creators organically drove over $200,000 in GMV in a single month, the MaryRuth’s team realized they had tapped into something they hadn’t seen anywhere else. By pairing that momentum
How Waterboy Turned TikTok Into Their Launchpad and Their Growth Engine
From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business.Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They sol
How ColourPop 3X'd Revenue with Strategic TikTok Shop Campaigns
Lauren Hill, VP of Digital and e-commerce at ColorPop, recognized a major gap in their digital ecosystem and turned to TikTok Shop to fill it. The beauty brand, known for luxury formulas at affordable prices, has seen remarkable growth since joining the platform.In this episode, Lauren shares their strategic approach to TikTok Shop campaigns, including a Valentine's Day initiative that 3X'd their
How Intake Breathing 10X'd Daily Revenue in Six Months with TikTok Shop
Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months.Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through LIVES.What You'll Learn in
How Better Alt Grew from $3,000 a Day to $2-3 Million a Month on TikTok
What if you could grow your business from $3,000 daily to over $2-3 million monthly in just 12-24 months? That's exactly what Akash, CEO of Better Alt, achieved through TikTok Shop. Starting in September 2023 as one of the platform's early adopters, Better Alt experienced an unprecedented surge in orders that completely transformed their business trajectory.In this episode, Akash shares how authen
How TikTok Shop Transformed Ares Nutrition’s Growth Strategy
In this episode, Patryk reveals his journey from using TikTok simply as a content platform for ingredient breakdowns to discovering the power of TikTok Shop integration. From his first viral moment that generated hundreds of orders to participating in TikTok's special LIVE shopping events with platform-supported coupons, Patryk explains how TikTok has fundamentally shifted his role from a hands-on
The TikTok-First Mindset That Transformed Feel Goods' Marketing
What happens when you combine entertaining content with educational messaging about wellness products? For Brian Wong, co-founder of Feel Goods, it created a TikTok success story that transformed their drink mix business.Starting with organic content, Feel Goods leveraged TikTok's unique reach to gain "millions of eyeballs" for their brand, then built a thriving affiliate program on TikTok Shop th
How Nello Achieved Explosive Growth Through TikTok Shop
Imagine watching a single TikTok video generate the kind of revenue you’ve always dreamed of. That's exactly what happened to Tammy Hilgendorf, Director of TikTok Shop for Nello, when her wellness brand's ashwagandha drink "Super Calm" caught fire on the platform. After testing traditional social media marketing with futile results, Tammy Hilgendorf turned to TikTok Shop and saw Nello take off.In
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