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WellBuilt

WellBuilt

Jonathan Shooshani 87 Episodes Jul 21, 2026

WellBuilt is a video and audio podcast that highlights the people and stories behind organizations redefining what it means to live well. It also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.

Episodes

He Stopped Drinking and Built the #1 Non-Alcoholic Beer Brand in America 🍺 | Bill Shufelt, Co-Founder & CEO of Athletic Brewing
He Stopped Drinking and Built the #1 Non-Alcoholic Beer Brand in America 🍺 | Bill Shufelt, Co-Founder & CEO of Athletic Brewing Jul 21, 2026 41:33 In this episode of WellBuilt, Jon sat down with Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company, the largest dedicated non-alcoholic brand in the United States. Bill's path to Athletic started with a personal decision. He was 30, training for an ultra marathon, thinking about becoming a parent, and realizing alcohol was a ceiling on everything he cared about. What followed was two yea
Why Your Meat Should Cost More Than Potato Chips 🥩 | Robby Sansom, Co-Founder & CEO of Force of Nature Meats
Why Your Meat Should Cost More Than Potato Chips 🥩 | Robby Sansom, Co-Founder & CEO of Force of Nature Meats Jul 15, 2026 56:38 In this episode of WellBuilt, Jon sat down with Robby Sansom, Co-Founder and CEO of Force of Nature Meats, to talk about what it takes to fix the meat industry from the inside out. Robby traces his path from building Epic Provisions, one of the first brands to bring grass-fed and organ meat products into mainstream grocery, to launching Force of Nature on a simple but challenging premise: the
This Married Couple Tracked Down Grocery Buyers for a Year to Build a Category Defining Healthy Cereal Brand 🥣 | Ian & Margaret Wishingrad, Co-Founders of Three Wishes
This Married Couple Tracked Down Grocery Buyers for a Year to Build a Category Defining Healthy Cereal Brand 🥣 | Ian & Margaret Wishingrad, Co-Founders of Three Wishes Jun 5, 2026 48:36 In this episode of WellBuilt, Jon sat down with Ian and Margaret Wishingrad, the husband-and-wife co-founders of Three Wishes: the grain-free, low-sugar cereal that's become one of the most interesting better-for-you brands in the grocery aisle. Ian spent years in advertising before starting his own agency. Margaret came from real estate. When their first son was born, they stood in the cereal ais
From CIA to Taking Rucking Mainstream 🎒 | Emily McCarthy, Co-Founder of GORUCK
From CIA to Taking Rucking Mainstream 🎒 | Emily McCarthy, Co-Founder of GORUCK Apr 27, 2026 44:57 In this episode of WellBuilt, Jon sat down with Emily McCarthy, Co-Founder and Chief Community Officer of GORUCK. Emily traces the origins of GORUCK from her time as a CIA case officer operating solo across West Africa, to building an event and community empire around a simple idea: walking with weight. She unpacks how a military-issue bag Jason built her in a rebel-held region of Côte d'Ivoire be
Turning an Invasive Species Into a Nutrient-Dense Food Source 🦌 | Jake Muise, Co-Founder & CEO of Maui Nui Venison
Turning an Invasive Species Into a Nutrient-Dense Food Source 🦌 | Jake Muise, Co-Founder & CEO of Maui Nui Venison Apr 10, 2026 45:27 In this episode of WellBuilt, Jon sat down with Jake Muise, founder and CEO of Maui Nui Venison, to explore one of the most unique intersections of nutrition, sustainability, and food systems. They unpack how an invasive species problem in Hawaii turned into a mission-driven food company, and what it looks like to build a business that simultaneously supports ecological balance, local communities,
Beyond Sleep Tracking... A New Wearable That Improves Your Sleep 🎧 | Jonathan (JB) Berent, Founder & CEO of NextSense
Beyond Sleep Tracking... A New Wearable That Improves Your Sleep 🎧 | Jonathan (JB) Berent, Founder & CEO of NextSense Mar 31, 2026 50:39 In this episode of WellBuilt, Jon sat down with Jonathan (JB) Berent, Founder and CEO of NextSense, to explore the future of sleep and brain health, and how the next wave of wearables may go beyond tracking into real-time intervention. They unpacked how most sleep technology today gives you data but little direction, and how NextSense is approaching the problem differently: using in-ear hardware a
The Future of Preventive Health and Longevity 🧬 | Michael Doney, MD, MPH, MS, Executive Medical Director of Biograph
The Future of Preventive Health and Longevity 🧬 | Michael Doney, MD, MPH, MS, Executive Medical Director of Biograph Mar 12, 2026 45:56 On this episode of WellBuilt, Jon sat down with Michael Doney, co-founder of Biograph, to explore the future of preventative health and why the next frontier of medicine may look more like continuous measurement than reactive treatment. Biograph is built around a simple idea: most diseases develop slowly over time, but the healthcare system typically waits until something is wrong before it acts.
A Better Way to Build Your Supplement Stack 💊 | Steve Martocci, Co-Founder & CEO of SuppCo
A Better Way to Build Your Supplement Stack 💊 | Steve Martocci, Co-Founder & CEO of SuppCo Jan 27, 2026 43:54 On this episode of WellBuilt, Jon sits down with Steve Martocci, Co-founder and CEO of SuppCo, to unpack why supplements are one of the most confusing, and least trusted, parts of the health and wellness industry.  Rather than selling supplements or pushing "more is better," SuppCo is building a consumer-first layer of trust: helping people understand what actually works, what's mislabeled, and wh
Designing an Oral Supplement That Activates GLP-1 | Cory Henderson, PhD, Co-founder & CEO of Evolve
Designing an Oral Supplement That Activates GLP-1 | Cory Henderson, PhD, Co-founder & CEO of Evolve Jan 14, 2026 49:51 On this episode of WellBuilt, Jon sits down with Cory Henderson PhD, Co-founder and CEO of Evolve, to unpack the science, hype, and real opportunity behind GLP-1 supplements—and why the next chapter of preventative health may look very different than pharmaceuticals. Evolve isn't trying to compete with injectable GLP-1 drugs. Instead, the company is building a new category they calls biomimetics:
Upgrading Relaxation & Recovery with Robot Massage 🦾  | Eric Litman, Founder & CEO of Aescape
Upgrading Relaxation & Recovery with Robot Massage 🦾 | Eric Litman, Founder & CEO of Aescape Dec 19, 2025 34:21 On this episode of WellBuilt, Jon sat down with Eric Litman, Founder & CEO of Aescape, the first company using robotics to fundamentally reimagine massage. Aescape isn't trying to replace massage therapists. Instead, it's opening the door for the 80% of people who don't get massages today, often due to discomfort, cost, access, or time. By combining precision robotics, personalized pressure mapp
From Campus Challenges to Real-World Impact: A New Way to Build Companies 💸 | Amir Ansari, Co-Founder & Executive Director xFoundry@UMD IDEA Factory
From Campus Challenges to Real-World Impact: A New Way to Build Companies 💸 | Amir Ansari, Co-Founder & Executive Director xFoundry@UMD IDEA Factory Dec 5, 2025 01:06:03 On this episode of WellBuilt, Jon sat down with Amir Ansari, serial entrepreneur, technologist, philanthropist, and father.  Amir shares the arc of his entrepreneurial journey, from co-founding Telecom Technologies during the dawn of the internet, to helping launch the Ansari XPRIZE, the competition that ignited today's commercial space sector, to building Prodea Systems and holding more than 70 p
The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt
The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt Nov 21, 2025 36:45 On this episode of WellBuilt, Jon sits down with Andrew Herr, Founder & CEO of FlyKitt, to explore the science behind jet lag, human performance, and the future of healthy travel. Andrew was trained in immunology, health physics, and national security. He spent years advising the U.S. military on the future of human enhancement, working with fighter pilots, Navy SEALs, and elite performance units

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