
WellBuilt
WellBuilt is a video and audio podcast that highlights the people and stories behind organizations redefining what it means to live well. It also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.
Episodes

He Stopped Drinking and Built the #1 Non-Alcoholic Beer Brand in America 🍺 | Bill Shufelt, Co-Founder & CEO of Athletic Brewing
In this episode of WellBuilt, Jon sat down with Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company, the largest dedicated non-alcoholic brand in the United States. Bill's path to Athletic started with a personal decision. He was 30, training for an ultra marathon, thinking about becoming a parent, and realizing alcohol was a ceiling on everything he cared about. What followed was two yea

Why Your Meat Should Cost More Than Potato Chips 🥩 | Robby Sansom, Co-Founder & CEO of Force of Nature Meats
In this episode of WellBuilt, Jon sat down with Robby Sansom, Co-Founder and CEO of Force of Nature Meats, to talk about what it takes to fix the meat industry from the inside out. Robby traces his path from building Epic Provisions, one of the first brands to bring grass-fed and organ meat products into mainstream grocery, to launching Force of Nature on a simple but challenging premise: the

This Married Couple Tracked Down Grocery Buyers for a Year to Build a Category Defining Healthy Cereal Brand 🥣 | Ian & Margaret Wishingrad, Co-Founders of Three Wishes
In this episode of WellBuilt, Jon sat down with Ian and Margaret Wishingrad, the husband-and-wife co-founders of Three Wishes: the grain-free, low-sugar cereal that's become one of the most interesting better-for-you brands in the grocery aisle. Ian spent years in advertising before starting his own agency. Margaret came from real estate. When their first son was born, they stood in the cereal ais

From CIA to Taking Rucking Mainstream 🎒 | Emily McCarthy, Co-Founder of GORUCK
In this episode of WellBuilt, Jon sat down with Emily McCarthy, Co-Founder and Chief Community Officer of GORUCK. Emily traces the origins of GORUCK from her time as a CIA case officer operating solo across West Africa, to building an event and community empire around a simple idea: walking with weight. She unpacks how a military-issue bag Jason built her in a rebel-held region of Côte d'Ivoire be

Turning an Invasive Species Into a Nutrient-Dense Food Source 🦌 | Jake Muise, Co-Founder & CEO of Maui Nui Venison
In this episode of WellBuilt, Jon sat down with Jake Muise, founder and CEO of Maui Nui Venison, to explore one of the most unique intersections of nutrition, sustainability, and food systems. They unpack how an invasive species problem in Hawaii turned into a mission-driven food company, and what it looks like to build a business that simultaneously supports ecological balance, local communities,

Beyond Sleep Tracking... A New Wearable That Improves Your Sleep 🎧 | Jonathan (JB) Berent, Founder & CEO of NextSense
In this episode of WellBuilt, Jon sat down with Jonathan (JB) Berent, Founder and CEO of NextSense, to explore the future of sleep and brain health, and how the next wave of wearables may go beyond tracking into real-time intervention. They unpacked how most sleep technology today gives you data but little direction, and how NextSense is approaching the problem differently: using in-ear hardware a

The Future of Preventive Health and Longevity 🧬 | Michael Doney, MD, MPH, MS, Executive Medical Director of Biograph
On this episode of WellBuilt, Jon sat down with Michael Doney, co-founder of Biograph, to explore the future of preventative health and why the next frontier of medicine may look more like continuous measurement than reactive treatment. Biograph is built around a simple idea: most diseases develop slowly over time, but the healthcare system typically waits until something is wrong before it acts.

A Better Way to Build Your Supplement Stack 💊 | Steve Martocci, Co-Founder & CEO of SuppCo
On this episode of WellBuilt, Jon sits down with Steve Martocci, Co-founder and CEO of SuppCo, to unpack why supplements are one of the most confusing, and least trusted, parts of the health and wellness industry. Rather than selling supplements or pushing "more is better," SuppCo is building a consumer-first layer of trust: helping people understand what actually works, what's mislabeled, and wh

Designing an Oral Supplement That Activates GLP-1 | Cory Henderson, PhD, Co-founder & CEO of Evolve
On this episode of WellBuilt, Jon sits down with Cory Henderson PhD, Co-founder and CEO of Evolve, to unpack the science, hype, and real opportunity behind GLP-1 supplements—and why the next chapter of preventative health may look very different than pharmaceuticals. Evolve isn't trying to compete with injectable GLP-1 drugs. Instead, the company is building a new category they calls biomimetics:

Upgrading Relaxation & Recovery with Robot Massage 🦾 | Eric Litman, Founder & CEO of Aescape
On this episode of WellBuilt, Jon sat down with Eric Litman, Founder & CEO of Aescape, the first company using robotics to fundamentally reimagine massage. Aescape isn't trying to replace massage therapists. Instead, it's opening the door for the 80% of people who don't get massages today, often due to discomfort, cost, access, or time. By combining precision robotics, personalized pressure mapp

From Campus Challenges to Real-World Impact: A New Way to Build Companies 💸 | Amir Ansari, Co-Founder & Executive Director xFoundry@UMD IDEA Factory
On this episode of WellBuilt, Jon sat down with Amir Ansari, serial entrepreneur, technologist, philanthropist, and father. Amir shares the arc of his entrepreneurial journey, from co-founding Telecom Technologies during the dawn of the internet, to helping launch the Ansari XPRIZE, the competition that ignited today's commercial space sector, to building Prodea Systems and holding more than 70 p

The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt
On this episode of WellBuilt, Jon sits down with Andrew Herr, Founder & CEO of FlyKitt, to explore the science behind jet lag, human performance, and the future of healthy travel. Andrew was trained in immunology, health physics, and national security. He spent years advising the U.S. military on the future of human enhancement, working with fighter pilots, Navy SEALs, and elite performance units

Reimagining Pediatric Care for the Modern Family 👼🏽 | Ellen DaSilva, Founder & CEO of Summer Health
On this episode of WellBuilt, Jon sits down with Ellen DaSilva, Founder and CEO of Summer Health, and former Head of Business Development at Hims & Hers, for a conversation about modern parenting, accessible healthcare, and building a company that helps parents raise the healthiest generation. Ellen shares how a late-night ER visit during the pandemic that revealed how broken pediatric access had

Less Hacking, More Living: Finding Balance in the Age of Over Optimization🦿 | Shervin Shaikh, Founder of Shervin Shares
On this episode of WellBuilt, Jon sits down with Shervin Shares — YouTuber, product reviewer, and modern health experimenter — to talk about what actually moves the needle for performance, health, and happiness. Shervin has built a massive YouTube following by testing the tools, supplements, and systems shaping the future of wellness — from cold plunges and red light therapy to wearables, sleep te

Seeing Earth From Space and Reimagining Life on It 👩🏽🚀 | Anousheh Ansari, CEO of XPRIZE
On this episode of WellBuilt, Jon sat down with Anousheh Ansari—entrepreneur, engineer, and first Iranian in space. Anousheh shares her remarkable journey: growing up in Iran during the revolution and war, finding escape in the night skies, moving to the U.S., and eventually achieving her childhood dream of going to space. She opens up about the transformative experience of seeing Earth from orbit

Mushroom Coffee, Plastic-Eating Fungi, and Raising Healthier Kids 🍄 | Tero Isokauppila, Founder of Four Sigmatic & Co-Founder of Hiro
On this episode of WellBuilt, Jon sits down with Tero Isokauppila, founder of Four Sigmatic and co-founder of Hiro, for a conversation spanning functional mushrooms, mycelium-based diapers, and rethinking how we raise healthier, happier kids. Tero shares how his childhood on a Finnish family farm and his background in food science sparked a lifelong mission to bring functional mushrooms into mains

Seeding a Dozen Unicorns & Transforming Healthcare at Home Through Smart Medication Adherence | Kal Vepuri, Founder & CEO of Hero and Brainchild Holdings
On this episode of WellBuilt, Jon sits down with Kal Vepuri, serial entrepreneur, prolific angel investor, and founder of Hero, for a wide-ranging conversation on investing and building human-first companies and redefining modern healthcare. Kal shares stories from his early years as a curious, nonconforming kid, and how a life-altering accident during a visit to India forced him to confront quest

More Than a Backpack: From Special Forces to Leader in Community-Led Fitness 🎒 | Jason McCarthy, Founder & CEO of GORUCK
In honor of the upcoming Fourth of July, Jon spoke to Jason McCarthy, former Green Beret and founder of GORUCK. What started as a handmade go-bag for his wife while she was deployed with the CIA has evolved into a fitness movement that's rooted in Special Forces principles. Today, GORUCK is more than just a gear company. With live events, best-in-class backpacks, performance apparel, sandbags,

The Rise of Functional Coffee 🍄 | Jack Savage, Founder & CEO of Everyday Dose
On this episode of WellBuilt, Jon spoke with Jack Savage, the founder of Everyday Dose, a functional coffee brand that blends organic coffee with nootropics, adaptogens, and collagen to create a daily ritual that supports focus, calm energy, and gut health. Jack opens up about his 20-year journey on ADHD medications and how getting off Adderall sparked a mission to build a better coffee, one that

The Vending Machine That Serves Fresh & Healthy Meals 👨🌾 | Luke Saunders, Founder & CEO of Farmer's Fridge
On this episode of WellBuilt, Jon sits down with Luke Saunders, founder and CEO of Farmer's Fridge, a company revolutionizing how people access fresh, nutritious meals through smart fridges stocked daily with chef-curated salads, bowls, and more. What started as Luke's personal frustration as a traveling salesman struggling to find healthy food on the road has grown into a company delivering tens

Why Nike & Elite Athletes Are Betting on Recovery Tech: Inside the Launch of Hyperboot🦿 | Jim Huether, CEO of Hyperice
On this episode of WellBuilt, Jon sits down with Jim Huether, CEO of Hyperice, to talk about how the brand went from a single ice compression sleeve to a $200M+ global leader in recovery and wearable tech—and how their new Nike partnership is setting the stage for a new era in performance and recovery. They dive into the launch of the Hyperboot, a first-of-its-kind wearable that combines Normatec

From Soap to Psychedelics: Dr. Bronner's Playbook for Building a Purpose-Driven Company 🍄 | David Bronner, CEO of Dr. Bronner's
On this episode of WellBuilt, Jon sits down with David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner's, to explore how one of the most iconic soap companies in the world became a radical blueprint for "conscious capitalism". David shares the multigenerational story behind Dr. Bronner's—from his grandfather's escape from Nazi Germany to the company's transformation into a $200M+ activist

Reimagining Recovery at Home with Cold Plunges & Saunas ❄️ | Ryan Duey, Co-founder & Co-CEO of Plunge
On this episode of WellBuilt, Jon sits down with Ryan Duey, co-founder of Plunge, to explore how cold exposure and contrast therapy have become one of the fastest-growing health and wellness movements—and how Plunge helped lead the charge. Ryan shares how a background in float centers, a pandemic-era garage prototype, and a grassroots push to sell just 20 units to friends turned into a breakout we

The Science of Eating Well: Macros, Energy Balance, and What Most People Get Wrong About Dieting 🦾 | Dr. Layne Norton, PhD of Nutritional Sciences & Founder of Carbon App
In this episode of WellBuilt, Jon sits down with Dr. Layne Norton (@biolayne), a PhD of nutritional sciences, world champion powerlifter, and founder of Carbon, the app transforming how people approach nutrition and macro tracking. This conversation was particularly meaningful for Jon, as Layne's work has directly influenced his own relationship with food, shifting his mindset from restrictive, tr

Rethinking Protein with Mycelium 🍄 | Phil Graves, CEO of Meati™
On this episode of WellBuilt, Phil Graves, CEO of Meati™, joins the podcast to discuss how mycelium-based protein is reshaping the future of food. With a background spanning corporate finance, sustainable venture investing at Patagonia's Tin Shed Ventures, and regenerative agriculture at Wild Idea Buffalo, Phil's path to Meati was anything but conventional. Moving from grass-fed bison ranching to

How Lab Testing & Understanding Your Biomarkers Can Help You Live 100 Healthy Years 👵🏽 | Pranitha Patil, Co-Founder & COO at Function Health
On this episode of WellBuilt, Jon spoke with Pranitha Patil, Co-Founder and COO of Function Health, about redefining preventive healthcare through comprehensive diagnostic testing and actionable insights. Pranitha shared how her personal health struggles—including PCOS, pre-diabetes, and high cholesterol—led her to question the traditional healthcare system. After years of self-experimentation and

Masogi, Mindset, and the Essentials of Physical Fitness 🏋️♂️ | Albert Matheny IV & Devon Lévesque, Founders of Promix Nutrition
On this episode of WellBuilt, Jon spoke to Devon Lévesque and Albert Matheny, Founders of Promix, about simplifying health and nutrition while balancing mental, physical, and entrepreneurial challenges. Devon and Albert shared how their complementary skill sets and shared passion for health led to building Promix, a brand focused on whole foods and clean supplements designed to meet real-life need

Mastering Discipline in Fitness, Food and Life 💪 | Mark A. Samuel, Founder of Iwon Organics & President of Unbun Foods
On this episode of WellBuilt, Jon spoke to Mark Samuel, Founder of IWON Organics and President of Unbun Foods, about navigating health, family, and entrepreneurial challenges while building innovative brands in the better-for-you food space. Mark shared his 22-year journey across various industries, eventually finding his niche in health-conscious better-for-you CPG brands. He reflected on growing

Unlocking Pre-Tax Dollars to Drive Better Health Outcomes 💸 | Justin Mares, Co-Founder & CEO of TrueMed
On this episode of WellBuilt, Jon spoke to Justin Mares, Co-Founder and CEO of TrueMed, to explore how innovative healthcare incentives can shift the chronic disease narrative in America. Justin shared his journey from building better-for-you CPG brands like Kettle & Fire, Perfect Keto, and non-aloholic Surely Wines, which now collectively generate over $100 million in annual revenue. These ventur

The Most Resilient Berry Company in the World 🍓 | Joe Barsi, President of California Giant Berry Farms
In this episode of WellBuilt, Jon spoke with Joe Barsi, President of California Giant Berry Farms. California Giant Berry Farms is a leader in the berry industry, known for its commitment to quality and sustainability. As a family-owned and operated company, Cal Giant has built a strong reputation for producing high-quality berries while supporting its community and employees. Joe shares the inspi

Advancing Men's Health through Telehealth & Employee Solutions 🙋♂️ | Reza Amin PhD, Founder & CEO and Dr. Justin Houman, Medical Director of Bastion Health
In this episode of WellBuilt, Jon spoke to Reza Amin, PhD, Founder and CEO of Bastion Health, and Dr. Justin Houman, Medical Director at Bastion Health. Bastion is at the forefront of transforming men's health care, an area often stigmatized and not prioritized. As a comprehensive men's specialty virtual clinic, Bastion integrates prostate, reproductive, and sexual health services, making strides

Revolutionizing K-12 Education Through Evidence and Choice 👨🏻🏫 | Michael Olaya, Founder & CEO of Dexter
In this episode of WellBuilt, Jon spoke to Michael Olaya, Founder & CEO of Dexter. Dexter is transforming early education by building its own schools that serve as a replacement to the traditional schooling system from preschool to high school. Michael shares his journey from mechanical engineer and physics enthusiast to educator. His passion for teaching began in Silicon Valley and expanded inte

Unleashing the Power of Gamified Workouts 🕹️ | Andy Hoang, Founder & CEO of Aviron
In this episode of WellBuilt, Jon sits down with Andy Hoang, the innovative mind behind Aviron, the first gaming rower in the world. Despite his aversion to rowing, Andy has successfully positioned Aviron at the intersection of gaming and fitness, creating a gamified rowing experience that's captivating a new customer who is not your typical fitness enthusiast. In the conversation, they delve into

Unlocking Mental Wealth: The Magical Path to Enhanced Productivity and Wellbeing 🪄 | William Hicks, Co-Founder & CEO of Magic Mind
In this episode of WellBuilt, Jon had the pleasure of speaking with William Hicks, Co-Founder & CEO of Magic Mind. William shared his journey from creating keto-friendly Italian snacks, called lupini beans at Brami to joining James Beshara at Magic Mind, a coffee alternative and drink aimed at enhancing mental performance without the caffeine crash. Magic Mind combines adaptogens and nootropics w

All Things Tech & Investing in LA's Sunny Future 😎 | Spencer Rascoff, Serial Entrepeneur and Investor
On this episode of WellBuilt, Jon chats with Spencer Rascoff, a serial entrepreneur and investor. Currently, Spencer is the Co-founder and Chairman of several ventures including Pacaso, heyLibby, Recon Food, Queue, dot.LA, and 75 & Sunny Ventures. Before transitioning to his role as a full-time investor/operator, he co-founded Zillow and Hotwire, two major players in the tech landscape. As Zillow'

Navigating Midlife with Wisdom & Purpose 🏄♂️ | Chip Conley, Founder & CEO of the Modern Elder Academy
On this episode of WellBuilt, Jon spoke to Chip Conley, Founder & CEO of the Modern Elder Academy,a school dedicated to helping people reinvent themselves in midlife. He was also the Former Head of Global Hospitality & Strategy at Airbnb, Founder of Joie de Vivre Hospitality, and more. Chip is a world-renowned expert on aging and wisdom. He is also the author of the New York Times bestseller "Wis

Charting the Future of Personalized Health 👨⚕️ | Dugal Bain-Kim, Co-founder and CEO of Lifeforce
On this episode of WellBuit, Jon spoke to Dugal Bain-Kim, Co-founder and CEO of Lifeforce. They delved into the evolving landscape of healthcare, discussed the shortcomings of the current system, particularly in preventative care, and LifeForce's mission to establish enduring health partnerships that prioritize proactive wellness. They discussed the company's strategic founding with luminaries li

Special Edition: How Hamas' Terror Attacks on 10/7 Changed Israel Forever 🇮🇱 | Michael Bauer, Professional Educator, Field Guide, Geopolitical Expert, and Author of Israel Journey
On this special edition episode of WellBuilt, Jon spoke to Michael Bauer, author of Israel Joruney: Eight Days in One of the World's Most Complex Countries. Michael Bauer a professional educator and tour guide who specializes in geopolitical tours in Israel and has developed workshops on various topics: Israeli-Arab relations, Israel's minority populations, Israel's borders and neighbors, Middle

Becoming a Billionaire by Selling Toys & Spreading Joy | Isaac Larian, Founder & CEO of MGA Entertainment
In this episode of WellBuilt, Jon spoke with Isaac Larian, the visionary Founder & CEO of MGA Entertainment, the world's largest privately-owned toy company behind the iconic Bratz dolls. The journey begins with Isaac recounting his challenging childhood in Iran, marked by poverty and pivotal experiences that shaped his relentless entrepreneurial drive and resilience. Isaac delves into how he got

Biohacking Health with Hyperbaric Oxygen Therapy 🌬️ | Dr. Scott Sherr, Founder of Integrative HBOT& Health Optimization Medicine (HOMe)
On this episode of WellBuilt, Jon sat down with Dr. Scott Sherr, a leading physician, founder, and expert in hyperbaric therapy and health optimization. Dr. Scott shared how he was introduced to hyperbaric oxygen therapy (HBOT) during medical school, and what spurred his curiosity about its transformative effects in other realms of medicine and wellness. He shared an overview of how HBOT works and
![Building Businesses That Help People Thrive 💪 | Anne Mahlum, Serial Entrepreneur and Founder of [solidcore] , Ambition, and Back On My Feet.](https://static.libsyn.com/p/assets/d/2/d/1/d2d11e86003e4d17e55e3c100dce7605/Anne_Mahlum.jpg)
Building Businesses That Help People Thrive 💪 | Anne Mahlum, Serial Entrepreneur and Founder of [solidcore] , Ambition, and Back On My Feet.
In this episode of WellBuilt, Jon spoke to Anne Mahlum, Serial Entrepreneur and Founder of SolidCore, Ambition, and Back On My Feet. They dive into Anne's insights on entrepreneurship and the role of physical exercise in overall health, longevity, and achieving personal goals. At Solidcores, she had to navigate the intricacies of creating her own type of pilates machine, fundraising, and making p

The Joy of Well-Being: A Practical Guide to a Happy, Healthy, and Long Life 🌞 | Jason & Colleen Wachob, Founders of mindbodygreen
On this episode of WellBuilt, Jon spoke to Jason & Colleen Wachob, founders of Mindbodygreen. 🌿 They journeyed through their personal health stories, from Colleen's experience with a pulmonary embolism to Jason's deep dive into biomarkers and the transformative power of supplements, which shed light on the broader wellness landscape. 💪 From the yoga wave of the 2010s to the current emphasis on str

A Tale of Fair Trade, Cultural Knowledge, and Resilience: Empowering Communities through Natural Body Care Products🧴 | Olowo-n'djo Tchala, Co-founder of Alaffia
In this episode of WellBuilt, Jon spoke to the co-founder of Alaffia, Olowo n'djo Tchala. Their conversation delves into OT's journey from Togo to the United States, his experiences growing up in a large family, and the cultural values that have shaped him. The story of how he met his partner, Prairie Rose Hyde, in Togo and followed her to the U.S., where he pursued his education and eventually co

Building & Investing in the Future of Personal Training & Human Performance 🦾 | Joshua Bonhotal, Founding Team at Future & Investor at TXV Partners
On this episode of WellBuilt, Jon spoke with Joshua Bonhotal, Founding Team Member at Future and Investor at TXV Partners. In their conversation, they dove into Josh's background as a strength and conditioning coach in the NBA at the Chicago Bulls and in the NCAA at Purdue University. Josh shared how this led the founders of Future to personally recruit him in their early days to build out their

Building an Effective & Remote Sleep Training Program for Parents & Kids 😴 | Gigi Brett, Co-Founder of Batelle
On this episode of WellBuilt, Jon spoke to Gigi Brett, Co-Founder of Batelle. Batelle uses a combination of online education and virtual coaching to teach parents how to put their child to bed in 5 minutes and sleep throughout the night. Gigi explains that the biggest influencing factor in children's sleep is the parent, and changing parent behavior is key to improving children's sleep patterns.

Reinventing the Medicine Cabinet with Nature's Most Industrious Creatures 🐝 | Carly Stein Kremer, Founder of Beekeeper's Naturals
On this episode of WellBuilt, Jon had a blast chatting with his dear friend, Carly Stein Kremer, Founder of Beekeeper's Naturals. Join them as they explored the fascinating world of bees and their vital role in our ecosystem and food supply. Carly took us on an amazing journey through the history of honey, sharing its significance beyond just its sweet taste. They also delved into the lesser-know

Revolutionizing Coconut Water Consumption: A Journey to Zero Waste 🥥 | Ben Mand, CEO of Harmless Harvest
On this episode of WellBuilt, Jon spoke to Ben Mand, the CEO of Harmless Harvest. Harmless Harvest is a pioneer in the organic coconut water space. They explored the founding story of Harmless Harvest and discussed how Ben, leveraged his extensive consumer packaged goods background, to lead the company through a transformation in terms of their operation, brand, and financial performance. Jon an

Mother's Day Special: Empowering Moms to Thrive with Content, Community, and Commerce🤰| Jill Koziol, CEO of Motherly
On this episode of WellBuilt, Jon spoke to Jill Koziol, Co-founder & CEO of Motherly. Motherly is a digital platform that aims to empower modern motherhood by providing trusted and inspiring content, community, and commerce. Jill shared her story of why she founded Motherly and her vision for the platform. They also explored the current state of motherhood as well as why we're only at the beginn

Achieving Peak Health and Performance with At-Home Hormone Optimization 💉 | Jason Whitson, Co-Founder & CEO and Ryan Lester, Physician Assistant of Wellcore
On this episode of WellBuilt, Jon spoke to Jason Whitson, Co-Founder & CEO of Wellcore, and Ryan Lester, Physician Assistant and part of the Wellcore Clinical Team. Wellcore provides a hormone optimization program via telehealth. In their conversation, they got into how Wellcore works including their at-home blood draw, virtual consultation to review labs, and the hormone treatment itself. They d

Addressing Mental Health with Psychedelics: How At-Home Ketamine Therapy is Transforming the Way We Treat Anxiety & Depression | Dylan Beynon, Founder & CEO of Mindbloom
On this episode of WellBuilt, Jon spoke to Dylan Beynon, Founder & CEO of Mindbloom. Mindbloom provides at-home ketamine therapy. In their conversation, they got into Dylan's personal reasons for starting Mindbloom, and how they came up with their telehealth model for helping people combat anxiety or depression, and improve their mental health. Since ketamine treatments are currently one of the

How Bitchin' Sauce Turns Giving into Receiving 👼 | Starr Edwards, Co-Founder & CEO of Bitchin' Sauce
On this episode of WellBuilt, Jon spoke to Starr Edwards, Co-Founder & CEO of Bitchin' Sauce. Starr is the creator of the delicious, addictive, fun, and versatile, almond-based dip, Bitchin' Sauce. Primarily self-taught in the kitchen and in business, Starr began selling Bitchin' Sauce with her husband L.A. Edwards in the farmer's markets of San Diego in 2010. Their team has built Bitchin' into

Designing a One-Stop Shop for Health & Fitness with Unlimited Personal Training, Physical Therapy, and Preventative Medicine 🏋️ | Dr. Ryan Greene, Managing Partner & Chief Medical Director of Monarch Athletic Club
On this episode of WellBuilt, Jon spoke to Dr. Ryan Greene, Managing Partner & Chief Medical Director of Monarch Athletic Club. Monarch is reimagining the gym category with a one-stop membership that gives members unlimited access to personal training, physical therapy, and preventive medicine. In their fascinating conversation, they got into the Monarch founding story, the benefits, and vision

Healthy Snacking, Habits, and Musings with the Prophet of Protein 🐮| Billy Bosch, Founder & CEO of ICONIC Protein
On this episode of WellBuilt, Jon spoke to Billy Bosch, Co-Founder of ICONIC Protein, a ready-to-drink, grass-fed whey protein company, that also makes protein powders and bars. Billy and Jon are friends and in their fun chat, they got into the story behind ICONIC, all things protein, healthy snacking, exercise, the power of community for wellness, and more. Billy is now venturing into the antia

Leveraging Proteomics to Personalize Skincare 🧴 | Anu Thubagere, Co-Founder & CEO of iuno
On this episode of WellBuilt, Jon spoke to Anu Thubagere, Co-Founder of iuno. Iuno develops bespoke skincare products tailored to your unique biology. They use an at-home skin prick test to run your proteomics panel and create your formula. In their conversation, they discussed how Anu's battle with Leukemia got her to do a deep dive into her health and the protein patterns produced by our unique

Personalizing Multivitamins Through At-Home Health Testing 💊 | Rachel Soper Sanders, Co-Founder & CEO of Rootine
On this episode of WellBuilt, Jon spoke to Rachel Sanders, Co-Founder & CEO of Rootine. Rootine leverages data about your DNA, blood, hormones, diet, activity, sleep, stress levels, and more, to understand your baseline health and determine what type of personalized supplementation your body needs to perform optimally. They discussed how Rachel's own health issues and wellness journey led her to

Biohacking & Health Optimization for Women and a Modern Take on Sexual Wellness & Therapy | Dr. Molly Maloof, Author of The Spark Factor
On this episode of WellBuilt, Jon spoke to Dr. Molly Maloof, author of the book, THE SPARK FACTOR: Supercharge Your Batteries for Limitless Energy and a Fitter, Stronger, More Resilient Future. As a physician and Stanford lecturer, Dr. Molly Maloof has spent her career providing personalized medicine services to high-performing technology executives, billionaire investors, Silicon Valley entrepre

Developing a Trustworthy & Flexible Teletherapy Solution for Children & Adolescents 🗣️ | Rachel Mack Robinson, President & Founder of DotCom Therapy
On this episode of WellBuilt, Jon spoke to Rachel Mack Robinson, Founder & CEO of DotCom Therapy. DotCom Therapy partners with schools and employers to provide virtual on-demand mental health services for children and teenagers. In their conversation, they got into how Rachel's experience as Speech-Language Pathologist drove her to start the business. Surrounded by entrepreneurs in her family,

Using a Low-Caffeine Coffee Alternative as a Wedge to Build a Brand Focused on Positive Habit-Formation & Behavior Change 🍄 | Shane Heath, Founder & CEO of MUD\WTR
On this episode of WellBuilt, Jon spoke to Shane Heath, Founder & CEO of MUD\WTR MUD|WTR makes a low-caffeine coffee alternative made with masala chai, functional mushrooms like chaga, lion's mane, cordyceps, reishi, and spices like cinnamon, turmeric, and himalayan salt. In their broad-ranging conversation, they got into the brand's founding story, and how Shane's health and wellness journey, tr

Embodied Leadership, Indigenous Wisdom, and Applying Lessons from Nature to Business & Work 🍃 | Michael Fenchel, Co-Founder of Breathe for Change
On this episode of WellBuilt, Jon spoke to Michael Fenchel, co-founder of Breathe for Change, an online yoga, meditation, and mindfulness-focused education and training platform for educators, students, and their communities. Besides the fact that Breathe for Change is doing impactful work, and has built a sustainable and profitable multi-million dollar business, Jon wanted to have Michael on bec

Using Machine Learning & AI to Choose the Best Sperm, and Make Fertility Treatments More Accessible & Efficient 🤖 | Gurjeet Singh, Co-Founder & CEO of Oma Fertility
On this episode of WellBuilt, Jon spoke to Gurjeet Singh, Co-Founder & CEO of Oma Fertility. In their chat, they spoke about why Fertility Treatments and IVF are in high demand but still inaccessible to a majority of Americans. And how Oma Fertility has created an innovative technology stack and business model to automate parts of the fertility journey and make treatments more affordable to more

Partnering with Huberman, Kelly Starrett, and Other Wellness Experts to Advance Human Performance through Supplementation 🧴 | Jeff Byers, Co-Founder & CEO of Momentous
On this episode of WellBuilt, Jon spoke to Jeff Byers, Co-founder & CEO of Momentous. Momentous is a newer wellness brand with an innovative suite of products and supplements focused on helping people optimize their health and achieve peak performance. They pair their product offering with expert knowledge to help customers understand the why behind different supplements and how to use them. Jef

How to Launch a Great-Tasting, Low-Sugar, Plant-Based Protein Bar 🍪 | Will Nitze, Founder & CEO of IQBAR
On this episode of WellBuilt, Jon spoke to Will Nitze, Founder & CEO of IQBAR. IQBAR is known for its great tasting, low sugar, low carb plant-based protein bar. IQBAR also recently created IQMIX, a sugar-free hydration blend with electrolytes. Both their bars and electrolytes have functional brain ingredients like Lion's Mane mushroom. In their chat, they got into IQBAR's founding story, and how

Fertility Coaching for your Family Planning Journey 👶 | Jessica Bell van der Wal, Co-founder of Frame Fertility
On this episode of WellBuilt, Jon spoke to Jessica Bell van der Wal, Co-founder & CEO of Frame Fertility. Frame Fertility offers an evidence-based holistic platform for early identification of fertility risk and care navigation. Their proactive solution empowers anyone that may want children someday to take early action on their fertility, and fill in the care gaps to improve overall health and d

Making Meat Out of Thin Air 👩🏾🚀 | Dr. Lisa Dyson, Co-Founder & CEO of Air Protein
On this episode of WellBuilt, Jon spoke to Dr. Lisa Dyson, Co-Founder & CEO of Air Protein. Air Protein is an innovative food science company on a mission to create a more sustainable meat alternative. During the 1970s space program, NASA scientists explored a way to feed astronauts on space journeys by transforming elements in the air they breathed into protein. This process was forgotten, but r

Tackling Physical & Mental Health and Total Performance 🏈 | Brandon Marshall, Former NFL Player & Founder of House of Athlete
On this episode of WellBuilt, Jon spoke to Brandon Marshall, former NFL Player, mental health advocate, and Founder of House of Athlete. Their conversation was educational, heartfelt, inspiring, and a lot of fun. In it, they spoke about Brandon's battle with borderline personality disorder, and how his openness around seeking treatment has moved the mental health conversation forward in sports, en

How to FutureProof Your Body🧘♂️ | Vinh Pham, Co-Founder of Myodetox
On this episode of WellBuilt, Jon spoke to Vinh Pham, Co-Founder of Myodetox. Myodetox is a modern physical therapy experience bringing a fresh look to the world of movement health. They provide hands-on myofascial treatment and corrective exercise to reduce pain, improve the way you move, and prevent future injuries. In their conversation, they covered Vinh's interesting path to becoming a PT,

Enabling Food as Medicine 🥑 | Josh Hix & Mustafa Shabib, Co-Founders of Season Health
On this episode of WellBuilt, Jon spoke to Josh Hix and Mustafa Shabib, Co-Founders of Season Health. Season is a digital food pharmacy, using 'food as medicine' to support the management of chronic diseases, such as diabetes and kidney issues. In their conversation, they got into the relationship between unhealthy diets and healthcare spend, and how bad diets make up a disproportionate amount of

Personalized Protein & Sports Nutrition 💪 | Eric Ji Sun Wu, Co-Founder of Gainful
On this episode of WellBuilt, Jon spoke to Eric Ji Sun Wu, Co-Founder of Gainful. Gainful provides personalized performance products, including protein, hydration, pre-workout, and more, based on your lifestyle and wellness goals. They pair their direct to consumer offering with complimentary 1:1 Registered Dietitian support, so you can better understand what you're taking, why you're taking it,

How To Be A Great Manager 🏆 | Russ Laraway, Author of "When They Win, You Win"
This episode of WellBuilt, was originally a LinkedIn Live Jon hosted with Russ Laraway, author of a new book called "When They Win, You Win". Russ was formerly Chief People Officer at Qualtrics, and is currently CPO at Goodwater Capital. Before being a People leader he held Go To Market roles at both Twitter and Google. He was also a Commander in the Marine Corps. All this to say, Russ brings a

Treating Opioid Addiction Through Telehealth 💊 | Ankit Gupta, Founder & CEO of Bicycle Health
On this episode of WellBuilt, Jon spoke to Ankit Gupta, Founder & CEO of Bicycle Health. Bicycle Health is increasing access to high-quality, integrated healthcare for people with opioid use disorder. Their virtual care platform provides empathetic, affordable, person-to-person care at scale, including medication management, behavioral health treatment, support groups, and care coordination, sup

Growing Food At-Home 🥬 | Jacob Pechenik, CEO of Lettuce Grow
On this episode of WellBuilt, Jon spoke to Jacob Pechenik, Founder & CEO of Lettuce Grow. Lettuce Grow makes it easy to grow your own fruits and veggies at home with a self-watering & fertilizing hydroponic vertical tower they call their Farmstand. In their conversation, they got into how becoming a father got Jacob food-obsessed, and how this passion drove him to pivot his career from tech & en

Empowering Happy & Healthy Clinicians 👩⚕️ | Sylvia Hastanan, Founder of Greater Good Health
On this episode of WellBuilt, Jon spoke to Sylvia Hastanan, Founder & CEO of Greater Good Health. Greater Good Health (GGH) is an innovative primary care model centered around Nurse Practitioners (NPs). GGH has a bit of a contrarian view when it comes to their business strategy. They are first and foremost optimizing their model for happy and healthy clinicians. GGH strives to offer an amazing e

Buying Your First Home 🏡 | Alex Lofton, Co-Founder & President of Landed
On this episode of WellBuilt, Jon spoke to Alex Lofton, Co-founder & President of Landed. Landed is a real estate technology company with an interesting model and beautiful mission: They are making home ownership more affordable for essential professionals. More specifically, they help education, healthcare, and public sector employees buy homes by providing access to funds, trusted partners and

Personalized Nootropics To Help You Focus & Thrive 🎯 | Dan Freed, Co-Founder & CEO of Thesis
On this episode of WellBuilt, Jon spoke to Dan Freed, Co-Founder & CEO of Thesis. Thesis is a wellness company that makes personalized blends of nootropic supplements. Each of their blends has a different formula or list of proprietary ingredients to help with a specific type of mental state. In their conversation, Dan shared his life and career journey, his own struggles with attention deficit

Exploring The Evolving Digital Health Landscape 🧐 | Bill Evans, CEO of Rock Health
On this episode of WellBuilt, Jon spoke to Bill Evans, CEO of Rock Health. Rock Health is a multifaceted digital health organization that consults, invests, and gives back. Rock Health Advisory helps major corporations act on opportunities in digital health's evolving landscape through a consulting practice and membership program. Rock Health Capital is a venture fund that invests in entrepreneur

Refresh Your State Of Mind 🎨 | Kent Yoshimura, Co-Founder of Neuro
On this episode of WellBuilt, Jon spoke to Kent Yoshimura, Co-Founder & CEO of Neuro. Neuro makes functional gums and mints that help support energy and focus as well as relaxation, calm, and flow. They do this by infusing their products with caffeine, b vitamins, l-theanine, gaba and other ingredients and amino acids that support neurotransmitters and your brain's wellness. Kent and his co-foun

Boosting Your Energy With Ketones 🦸♂️ | Michael Brandt, Co-Founder of H.V.M.N
On this episode of WellBuilt, Jon spoke to Michael Brandt, Co-Founder & CEO of H.VM.N, Health Via Modern Nutrition. HVMN is a human performance company best known for their Ketone-IQ, a drinkable ketone designed to be taken daily to support mental clarity, athletic performance, and metabolic health. Ketones are a nutritional primitive, a source of energy that your body naturally makes when doing

Making Healthy Food Delicious 🌰 | Elizabeth Stein, Founder of Purely Elizabeth
On this episode of WellBuilt, Jon spoke to Elizabeth Stein, Founder & CEO of Purely Elizabeth. Purely Elizabeth is a natural foods company that makes better for you products like superfood granola, oatmeal, and pancake mixes. In their conversation, they got into Purely Elizabeth's founding story. Elizabeth has been working on her brand for over 12 years, and the way she fell into starting the bu

Taking Small Steps To Improve Your Mindsets 📝| Patrick Dossett, Co-Founder of Madefor
On this episode of WellBuilt, Jon chatted with Patrick Dossett, Co-Founder & CEO of Madefor. Madefor is a digital program that distills neuroscience, positive psychology, and health physiology research down into simple actionable steps and healthy habits. In their program, they guide their members through ten 21-day challenges. The foundational practices they help develop are Gratitude, Nature,

Taking Control of Your Digital Afterlife 👽 | Rikard Steiber, Founder of GoodTrust
On this episode of WellBuilt, Jon spoke to Rikard Steiber, Founder & CEO of GoodTrust. Rikard is a serial internet entrepreneur and tech executive with experience successfully launching and growing digital businesses at global companies including Google, Modern Times Group, HTC VIVE, and Einride. When Rikard's father passed away in the spring of 2020 and the world entered into a state of fear wit
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