Meta Ads: Under the Hood
Host Megan Winter, a digital marketing expert with over a decade of experience, explores what makes Facebook and Instagram ads perform well. Each episode breaks down the mechanics of Meta ads, analyzes real campaigns, and offers practical advice for business owners. She draws on her work mentoring hundreds of entrepreneurs at The Facebook Ads Academy and running her own ads agency. The goal is to help listeners drive better results with their own ad efforts.
Episodes
Marketing Psychology Behind Pop Culture Hype
This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketing experience to the chat, including running her own family business. The pair dive into one of their favourite team-meeting topics: marketing tactics. In this episode they discuss the Labubu craze, and what it can teach
$18,000 Revenue From $900 Meta Ad Spend with Fi Johnston
Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most misleading metrics in your business. In this episode, Megan sits down with Fi Johnston — founder of Peach Business, host of the Money Secrets podcast, and a business and finance strategist with 16 years in business — for a refr
Black Friday 26: Plan to win with meta ads
Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete they run into trouble. Small businesses don't have the economy of scale big businesses do Small business blindly follow big business strategy - big biz may be going on sale to capture share of market, or move dead stock. So 70%
How to create marketing people remember with Mia Fileman
Have you ever walked away from a conference with pages of notes but no idea where to start? That's exactly how I felt after spending three days at Cairns Crocodiles with Mia Fileman from Campaign Del Mar. In this episode, we're sharing the ideas that made us stop, think, and question the way we approach marketing. We chat about why creativity is making a comeback, why strategy should come befo
Help! My ads aren't working: A guide to troubleshooting poor performing meta ads
Are you convinced your Meta ads aren't working, or are you looking at the wrong numbers? One of the most common questions I get is, "Help, my ads aren't working. What do I do?" There isn't one simple answer. Meta ads are only one part of your marketing, and before you start changing creatives, increasing your budget or blaming the algorithm, you need to understand what role your ads are playi
How to use Meta ads to find business bottlenecks with Ellen Hooper
Have you ever wondered why some businesses seem to grow effortlessly while others struggle to get noticed, even when they're incredibly good at what they do? In this episode, I sit down with executive coach and people leader Ellen Hooper to talk about what really happens when you combine a great offer with clear marketing. Ellen shares how she built a successful coaching business before ever t
PART 6: 6 steps to profitable Meta ads
Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve? In this final episode of my six-part series on how to run profitable Meta ads in 2026, I talk about the last step of my PROFIT framework: Test, Measure, Analyse and Improve. Because profitable Meta ads aren't built on gut feel. They're built on data. I share why so many business owner
PART 5: 6 steps to profitable Meta ads
Do your Meta ads feel way more complicated than they need to be? Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the internet, and still wondering why your Facebook ads aren't converting. In this episode, I share how Meta ads work in 2026. Why most advertisers are focusing on the wrong things, and how to create a simple, strategic setup that giv
PART 4: 6 steps to profitable Meta ads
Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen? I'm talking about why that happens and the hidden leaks that quietly waste your ad spend. Because ads don't work in isolation. Your website, landing pages, emails, and customer journey all need to do their job too. Meta
What happened after spending $100 a day on Meta ads
What does scaling with Meta ads look like behind the scenes? In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally decides to stop relying only on organic marketing and start investing in profitable Meta ads. We talk about the mindset blocks around money, scaling, visibility and growth, especial
PART 3: 6 steps to profitable Meta ads
Do your Meta ads feel like they're sucking your budget without delivering results? In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messaging and unclear customer positioning. High-converting Meta ads don't start inside Ads Manager. They start with understanding your customer deeply. I run through how to identify your ideal customer, how to use voice of
PART 2: 6 steps to profitable Meta ads
Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"? Most businesses don't have an ads problem, they have an offer problem. In this episode I focus on step two of my six-part PROFIT method and showing you how to refine your offer before spending another dollar on Facebook and Instagram ads. Because ads are an amplifier. They amplify what alr
PART 1: 6 steps to profitable Meta ads
Are you throwing money at Meta ads without a real plan and wondering why your ads aren't converting? In this episode, I'm breaking down the very first step in my PROFIT Method for creating profitable Meta ads in 2026. Because Meta ads can suck your time, energy and bank account when you run them without strategy. But they can also get amazing results when you understand how to use them properly. L
INTRO: 6 steps to profitable Meta ads
Ever feel like Meta ads are just sucking your time, energy, and bank account? In this episode I'm kicking off a brand new six-part series where I break down exactly how to run profitable Meta ads in 2026 using my proprietary PROFIT Method. Because Facebook and Instagram ads are not a magic wand. They won't save a sinking ship business. But when you understand how ads work, how to stop wasting mone
The truth about profitable Meta ads for retail brands
Want to grow your business with Meta ads without losing the heart of what makes your brand special? This episode has honest conversations about sustainable business growth, profitable Meta ads, customer loyalty, and how to create marketing that feels human. If you've ever wondered why your Facebook or Instagram ads aren't converting, whether your business is ready for traffic, or how to grow with
A must-listen for successful meta ads: brand first, ads last
In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky foundation. Meta ads amplify what's already there. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode Rachelle and Megan talk about the difference between business strategy, br
How to create 'good' creative for meta ads that actually convert
You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the data) but what do we mean when we say creative, and how do you create good creative? That's exactly what we dive into in this episode. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run yo
What a data expert wants you to know about meta ads
Megan Winter interviews Brooke Huckerby from Penn & Lytics to educate, empower, and enhance your knowledge and skills to understand the incredible possibilities within your marketing data. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads Brooke's links: Penn & Lytics website
Secrets to successful meta ads in 2026 - part 2
Learn more about working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads
Secrets to successful meta ads in 2026 - part 1
Learn more about working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads
Scale without selling out using meta ads - with Denise Dunn
In this eye-opening episode of Meta Ads: Under The Hood, Megan Winter sits down with Denise, the founder of Slappa's Thongs, Australia's original arch-support thong brand. What began as a personal need during pregnancy has since evolved into a business that blends comfort, innovation, and unapologetic authenticity. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn
3 must-have video ads for successful meta ads
In this episode of Meta Ads: Under The Hood, Megan Winter dives into one of the most powerful — yet often under-utilised — elements of successful Meta ad campaigns: creative video content. Megan shares insider knowledge from her agency playbook and her Meta Ads Course, breaking down exactly what makes video ads convert, and how brands can produce high-performing videos without a big budget or fanc
Part 2: 10 Meta Ad Mistakes (and how to avoid them)
To download the playbook that goes alongside this episode click here. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead. I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Facebook
Part 1: 10 Meta Ad Mistakes (and how to avoid them)
To download the playbook that goes alongside this episode click here. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead. I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Fa
The 4 Principles of Successful Meta Ads
If your Facebook ads aren't making you money, they're costing you. And I'm not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit. I've worked with dozens of eCommerce brands inside The ROAS Lab, and every time I see a struggling ad account, it comes down to the same thing: lack of strategy. Want profitable Facebook ads? You need a solid framewo
You Don't Need More Followers. You Need More Trust.
In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust. Together, they dive deep into how eCommerce brands—especially those with purpose at their core—can build, nurture, and sustain trust with their customers in a saturated and often unethical marketplace.
It's not how much value you offer, it's how much value people THINK you offer
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception
3 Reasons People Aren't Buying From You: And How To Fix It
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start
How Much is a New Customer Worth to You
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. T
Slash Costs & Boost Performance with Stronger Creative
I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today's episode I am going to breakdown the casestudy and share with you how you
Ethical Brands: How to Compete with Planet-Destroying Giants on Meta
Temu spent $2bn on Meta in 2023. That's really fricking depressing. But there's an opportunity here. While you can't compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things. Things that consumers are telling you they want. And I have the research and stats to back it up. In today's episode learn what your consumers are tellin
6 steps to stop wasting money on Facebook Ads
Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. I've audited countless ad accounts and I've seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn't actually care. They will take your money regardless of the result you are gett
Meta Ads Success Metrics to Measure (and the benchmarks to aim for)
Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth. The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for. In today's episode I go over the success metric to measure, including
Learn To Run Your Own Ads or Outsource to an Agency?
One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself? The answer isn't black and white. It depends entirely on you and your business. I've worked with eCommerce business owners who start learning ads and quickly realize they don't love the process—or simply don't have the time. On the flip side, I've also
Horror Stories of Agencies Past
They tell you what you want to hear, show you all their best moves, even make things "Facebook official". And then, all of sudden, they're treating you like you're just a number, palming you off to the intern, and giving you cookie-cutter solutions. Is it just me or do most ad agencies kinda suck right now? And don't even get me started on coaches. I've heard all the horror stories, so in honou
How Much Ad Spend to Hit Your Revenue Goal?
Ever wondered how much you should actually be spending on ads to hit your revenue goal? In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working? And yet, every time we ask a new client "What's your revenue goal?", we get the same resp
Meta Ads Myths in 2025: Facebook & Instagram ad BS you can ignore
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. In today's episode, I take you through 5 meta ads myths and BS that you can ignore in 2025. Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right fo
Facebook & Instagram ads in 2025: what's changed, what hasn't
I'm back, baby! After a hiatus from the pod, we are back in business! Not only with exciting new episodes but with an exciting new name! Welcome to Meta Ads: Under the Hood. Same host (Megan Winter - that's me!), same unpredictable tangents, same no-BS approach… just a focus on meta ads. Each week, I break down the mechanics of meta ads, unpack real campaigns, and share how I use ads to drive res
Part 4 - Harness the power of Meta ads series
This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business. Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a
Part 3 - Harness the power of Meta ads series
Part 3 - Harness the power of Meta ads series In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars. This episode is a treasure trove of insights on identifying what makes your business unique and leveraging these elements across all mar
Part 2 - Harness the power of Meta ads series
This is Part Two of my series on how to create, set up and run successful Meta ads. Today, we'll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to. So if we want to create ads that resonate with our audience, we need to know who our audience is and that's what we're diving
Part 1 - Harness the power of Meta ads series
Today's episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse and optimise your own successful Meta ads like a pro. By listening to each episode of this really practical and tactical series, I'm going to lift the hood and take you through the exact process that I use in my done-for-you Meta Ads agency, Lume Mar
Double Your Facebook Ads Results Instantly: Stop Using Top, Middle & Bottom of Funnel
In today's episode, I'm excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook ads can double, triple, or even more, your ad results instantly. It's a total game-changer! By listening to this episode, you'll have a peek into our agency's latest discoveries in Facebook advertising, and compare the traditional funnel approach with
Why Every Website Needs to Install the Facebook Pixel (even if you aren't running Facebook Ads)
In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it even if we're not running ads yet? Spoiler alert: the answer is definitely yes. By listening to this episode, you'll learn exactly what the Facebook pixel is and why it's important. I'll show you how to see if your Facebook pixel is working correctl
Unlocking the Power of Value Perception: The Heart of Effective Marketing
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception
Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience
In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is a powerful tool to help you sell more in your online store. By listening to this episode, you'll learn about the framework that can transform how you sell products online, and discover how to create marketing that really sticks and effectively sells
Facebook Ad Success: Defining Your High-Value Audience
Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clear on who you're talking to, way beyond just basic age or gender. By listening to this episode, you'll understand why knowing your audience is about more than just demographics. I'll show you how to really get to know your audience and why it's crucial
Inventing your own product with Chrissy Dupé
In today's episode, I talk to Chrissy Dupé from Gigi Bib. Chrissy opens up about her incredible journey, transforming a simple idea into an amazing product. From the drawing board to manufacturing, and then mastering the art of marketing, she shares it all. Her passion and authenticity shine through every step of her journey. This episode is more than just business talk. It's about making an impa
How to set up and use a Weekly Tracking Sheet for eCommerce Success
In today's episode, I discuss the importance of a weekly tracking sheet for eCommerce success. I talk about why it's so important, how you can set one up, what key metrics to measure, and how you can actually use this to drive your business forward so that you can make data-driven decisions, spot trends, continuously improve your business and not let amazingly valuable information slip through the
How to Optimise your Facebook Ads for Never-Ending Improvements
Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a big, exciting science experiment. Today, I'll show you how to think like a scientist to understand and work with Facebook ads. Together, we'll find out how to use this mindset to get the best results for you and your business. By listening to this epis
Facebook Ads Success Must-Have Ingredients
Today, we're going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we'll explore what you really need to make them successful. By listening to this episode, you'll learn what Facebook ads are and what they aren't, discover why Facebook ads aren't a silver bullet and what you actually need to make them effective, and you'll find out h
How to use ChatGPT to write your Social Media posts for you
In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT for ads helpful, and the previous week's tips for planning your 2024 promotions and content valuable, you're going to love this! By listening to this episode, you'll learn how to use ChatGPT to write engaging social media posts and emails. You'll di
How to use ChatGPT to write excellent Facebook Ad Copy for you
Today, I've got something really special for you. I'm going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've shared with my Mastermind group and in my agency, and it's been a game-changer. By listening to this episode, you'll learn how ChatGPT can write incredible Facebook ads for you, and discover the techniques that have amazed me and my students. I'm sharing
Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year
In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion schedule - it's not too much, not too little, but just right. This method is a simple way to make sure your promotions are perfectly balanced and effective. This includes everything from emails, social media, and blogs, to Facebook ads. By listening t
Optimising Website Conversion with Clayton Bates
Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business. In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Small Business. We'll talk about how optimizing your
Understanding CPA: A Key Metric for Facebook Ad Success
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. T
3 Ways You're Pushing Customers Away: And How to Flip It
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start
People Want to See You. Stop Hiding Behind Your Brand.
One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic. As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authentici
AI Can't Replace Authenticity and Humans Have Inbuilt Authenticity Detectors
Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I'm also going to talk about something that AI cannot replace, and that is authenticity, As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. In recent years, there's been a lot of talk about how arti
What to Do If Someone Copies Your Product
As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products copied. It can be frustrating and disheartening to see someone else profiting from all your hard work. In today's episode, I'm going to share a few things you can do if someone copies your product and what to do just with competition in your category
Attribution: Why It's Important to Understand the Holistic Ecosystems of Ads
In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that "business-owner energy" so that you can own your marketing and really know what's working. As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attributi
Google or Facebook Ads, or Both? The difference between search and discovery marketing channels
One of the questions that I get asked all the time is, "Should I start with Facebook ads?" or "Should I start with Google ads?" or" Do I have to start with both?" And the answer is, it depends on where your customers are at in their buying journey. When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — s
What can Bricks and Mortar Stores teach us about Online Marketing
A lot of people know me as an eCommerce marketing coach, a growth expert, or even a Facebook ads expert. But what I actually am, is a holistic marketing strategist. So I look at the big picture and I'm always looking for ways to improve the entire ecosystem of your marketing, as well as each individual element. One of the things I've learned is that brick-and-mortar stores can actually teach us a
Don't Keep Flogging a Dead Horse: How to Avoid Sunk Cost in Marketing
As a holistic marketing strategist, I see a lot of brands especially online store owners make the same mistake: they keep investing in marketing strategies that don't work for them. They're afraid to give up on something they've already invested time and money into, even though it's clear that it's not producing results. This is known as the sunk cost fallacy. The sunk cost fallacy is the idea tha
The secret to good Facebook Ads: playing the game by the current rules
I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about traditional marketing channels like print, TV, and radio. Then along came online marketing channels like Google, Facebook, and Instagram ads. And, it's only going to continue to evolve. But one thing that hasn't changed is the secret to successful market
What Every Successful Business Owner Knows: How to Actually Achieve Your Goals
In today's episode, I'm going to share with you the one thing that I have seen that successful business owners have in common, and how you can use this to achieve any goal you set your mind to in your business. As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the one common denominator that successful entrepreneurs have and I'll go into this in detail. If y
How Discounting Could Be Harming Your Brand, and What to Do Instead
Discounts are seen as a powerful tool for increasing sales. But they can also be a double-edged sword. If you use them too often, or for the wrong reasons, they can actually damage your brand and hurt your bottom line. In today's episode, I'm going to talk about how discounting could actually be harming your brand and what you can do to sell more on your online store instead of discounting. I hope
The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want
In today's episode, I'm going to talk about the number one thing your customers care about and how you can use this in your marketing to sell more on your online store. As an eCommerce marketing coach and holistic marketing strategist, I've helped hundreds of online store owners increase their sales. And I can tell you one thing for sure: people care about one thing above all else. Themselves. Tha
How this eCommerce Entrepreneur went from flying blind to having a marketing strategy: Interview with Tanya Boots
In today's episode, I'm having an interview with Tanya Boots, the founder of Inspirational Tea Co., a tea gifting business. We discuss the challenges she faced in her business, particularly in terms of marketing and financial sustainability. She mentions her struggle with creating effective marketing strategies, including Facebook ads. We also discussed the importance of a clear messaging strate
Don't Waste Money on Facebook Ads: Listen to this
In today's episode, I'll be talking about how you can avoid wasting money on Facebook ads. Running ads is a great way to grow your online store, but it's important to make sure you're ready before you start. If you're not, you could end up wasting your money, time, and energy. If you're running Facebook ads or you think you want to run Facebook ads, this episode is for you. I hope you enjoy the e
The Ultimate Algorithm Hack
In today's episode, we'll talk about the ultimate algorithm hack – a little weird, a lot effective. From working with countless online store owners and businesses, I've gathered a treasure trove of evidence that points to this game-changing algorithm hack. If you're the kind of person who craves innovation and wants to stay ahead of the curve, then you're in for a treat. Whether you're an entrepr
The one on jealousy
In today's episode, we'll talk all about jealousy and how to transform this often misunderstood emotion into a powerful force of inspiration, driving you towards your goals. Have you ever found yourself looking at other brands, thinking I really want what they have, and yearning for their achievements? By listening to this episode, you will learn how to channel that envy positively, shift your p
Doing the Impossible
In today's episode, we explore the concept of "Doing the Impossible" and how you can achieve seemingly unreachable goals. Let me ask you… what are you working on that is currently "impossible"? By listening to this episode, you will learn how to embrace uncertainty and turn your dreams into reality, even if they seem out of reach. I'll discuss a tangible trick that can aid you in accomplishing o
How to Thrive when "no one is spending"
In today's episode, we are going to talk about what you can do to make sure that your online store is thriving in this economic climate. If you're in a "The economy is on fire" mentality, it's easy to go into a doom spiral and really start to believe that and eventually get stuck in that. Think about — how can my product or service be something that people prioritize? This week, I'll share some
The Anatomy of a Successful Campaign: Analysing the Metrics That Matter
If you've ever run a sale or promotion that didn't go as well as you hoped, there are usually a few reasons why. In today's episode, I discuss the anatomy of a successful campaign. We deep dive into what a campaign actually is (hint: it's not always a sale) and all of the moving parts involved. By listening to this episode you will learn how you can make sure your campaigns get the best results p
Organic or Paid: Which Social Media Marketing Strategy is Best?
In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy. With millions of active users, social media provides an excellent opportunity for online stores to reach their target audience and drive sales. When it comes to social media marketing, brands have two main pathways: organic social and paid ads. In today's episode, I explain the differ
Facebook Ads Geek Out: Human Input + AI
In the world of eCommerce, advertising is crucial to drive sales and revenue. With so much competition in the online marketplace, it's important to have a strong and effective ad campaign that stands out from the crowd. To achieve success in eCommerce advertising, it's crucial to get the balance right between human input and AI. If you've used Facebook ads, you're already using AI. In eCommerce,
The Sales Funnel Explained: Unlocking its Power
The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the various stages of the customer journey, with the widest part at the top, where the most potential customers are, and the narrowest part at the bottom, where the fewest customers are, but those who have made a purchase. It's called a "funnel" because it
Facebook Ads In-House vs Agency: Which is Best for You?
Facebook advertising has become an essential part of many businesses' marketing strategies. With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to reach a large and diverse audience. However, managing Facebook ads can be a time-consuming and complex process, and many businesses struggle to decide whether to use an agency to run their ads or do it in-house. Decid
Trust Matters: 10 Ways to Build Trust and Boost Sales
In today's episode we're talking about trust - why it's important and how we can build it in our online stores. Trust involves a willingness to be vulnerable and to rely on the other person to act in our best interest. In the context of ecommerce, trust is crucial because customers are often required to share personal and financial information with businesses they have never met in person. Trust
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