It's Obvious
"It's Obvious" is hosted by Kierra Conover, a marketing strategist who helps service providers become the obvious choice in their industry. With 13 years of corporate marketing experience from Gap Inc., she has built a six-figure agency and helped over 30 entrepreneurs generate more than $500K in sales. Kierra points out that most online marketing advice is designed for coaches, course creators, and digital product sellers, not for service-based businesses. The podcast offers strategies specifically tailored for service providers and aspiring agency owners who sell hands-on, custom services that require trust and a different sales process.
Episodes
Ep 117. How to Close the Gap Between Someone Finding You and Someone Booking You
You can have great content going out consistently on all the right platforms — and still be missing the thing that turns interest into actual bookings. In this episode, I'm walking through what happens after someone discovers your content and how to make sure there is a clear path waiting for them when they want to know more. Because the journey from interested to booked is rarely a straight line,
Ep 116. How We Helped a Real Estate CEO Launch Her Seventh Business
Episode Summary:This client came to us already running six businesses. For her seventh, she wanted to take years of real estate expertise and turn it into a coaching business with a membership and one-to-one offers — without building any of it herself. In this episode, I'm walking you through what that partnership looked like from start to finish and the results she saw when it launched. If you ar
Ep 115. Is Video Content Really Necessary for Your Business? Let's Talk About It.
Do you need to create video content to be successful in marketing? This is one of the most common questions I get — and the answer is more nuanced than a simple yes or no. In this episode I'm breaking it down based on your specific type of business so you can stop guessing and start making a more intentional decision about video content.What You'll Learn:When being on camera should absolutely be p
Ep 114. Which Marketing Platforms You Actually Need — And Which Ones You Can Ignore
With so many platforms competing for your attention, it can feel like you need to be everywhere at once just to stay relevant.In this episode, I'm breaking it down in a way that makes the decision a lot more straightforward.Every business needs two things — a place to attract new leads and a place to nurture them until they're ready to buy.Once you understand that framework, choosing your platform
Ep 113. 5 Common Marketing Mistakes — And What to Do Instead
If you've been showing up online and not seeing the results you were hoping for, there's a good chance one of these five mistakes is part of the reason why.In this episode, I'm walking through the most common things I see businesses do when they first get into marketing — patterns that come up with my clients, at networking events, and in conversations I have on a regular basis. None of these are
Ep 112. How Often Should You Actually Be Posting for Your Marketing to Work
How often do you need to post for your marketing to actually work? It's one of the most common questions I get — and the honest answer is that it depends on where you are and what you're trying to accomplish. In this episode, I'm breaking down posting frequency in a way that's practical and specific to your stage of business. Whether you're just getting started online or you've been showing up con
Ep 111. Before You Hire Anyone to Help With Your Marketing, Listen to This
Thinking about bringing someone in to help with your marketing — whether that's a new hire or an outside agency? Before you post a job listing or sign a contract, there are a few things worth getting clear on first. In this episode, I'm walking through what I've seen go wrong when businesses jump into a marketing hire before they're ready, and the three steps that will save you a lot of time, mone
Ep 110. The Difference Between Content That Gets Saved and Content That Gets You Paid
Getting likes, saves, and shares on your content feels good — but if it's not bringing clients through the door, it's worth asking why. In this episode, I'm breaking down the difference between content that performs well on social and content that actually converts. If you've been showing up consistently and still not seeing it translate into leads, this episode gives you a clearer picture of what
Ep 109. Six Marketing Trends — What's True, What's False, and What Applies to Your Business Type
With so many trends, tools, and marketing gurus telling you what you should and shouldn't be doing, it can be hard to know what actually applies to your business. In this episode, I'm cutting through the noise and walking through six of the most common things circulating in the marketing world right now — and giving you my honest take on what's worth your time and what you can let go of. This one
Ep 108. What Actually Makes Content Binge-Worthy (Hint: It's Not Your Hook)
Everyone wants their audience to be as hooked on their content as they are on a Netflix series. But binge-worthy content isn't just about being interesting to watch — it's about creating content that keeps the right people coming back and eventually converts them into clients.In this episode, I'm walking through the three-part framework I use with my business and with my clients to create content
Ep. 107. The Slow Season Playbook — How to Fill Your Pipeline With Simple Marketing
We've all been in a season where the pipeline is quiet and you need a cash injection — like yesterday. Maybe you have a big push coming up, or things have just slowed down and you need to get people in the door quickly. In this episode, I'm sharing what I recommend when clients come to me in that moment — and more importantly, what I'd tell you to stop doing first. Because the most common reaction
Ep 106. How to Stay Competitive Without Copying Anyone or Cutting Your Prices
Episode Summary:You've probably had this thought at least once — why does someone with a less polished offer, a smaller following, or less experience seem to be booking more clients than me? It's a frustrating question, and honestly, it's one that's come up with the last three clients I've worked with. So I figured it was worth talking about here. We're also talking about what not to do, because t
Ep 105. Are We in a Trust Recession? 4 Content Strategies to Help Create Trust.
Episode Summary:You've probably seen the conversation happening online about a so-called "trust recession." Whether you're fully buying into that framing or not, there's something worth paying attention to — audiences are more discerning than they used to be, and the way people decide to invest has shifted.So if you've been wondering how your content fits into all of that, this episode is a good p
Ep 104. How to Take a Social Media Break Without Losing Momentum
Honestly? Sometimes you just need a break. From the posting, the scrolling, the pressure of having to show up all the time. But if your business depends on social, stepping away can feel impossible. This episode is about how to actually do it without your audience going cold or your pipeline drying up.Here's what we get into:The difference between you taking a break and your business taking a brea
Ep 103. Your Network Is Tapped Out. Here's How to Reach New Clients.
If the majority of your clients come from referrals or networking, this episode is for you.Word of mouth is great — but relying on it means someone else is always in control of your pipeline. You have Today we're talking about how to show up online in a way that brings in new leads on your own terms.Here's what we get into:Why positioning your offer online is different from selling it in personHow
Ep 102. Case Study: How We Helped A Client Go From Cold Pitching To People Booking Her Offer Immediately
We just wrapped a launch consulting project where our client had her biggest launch ever - and people were booking her offer on the spot instead of her having to follow up for weeks.She came to us already running a successful business with strong positioning and great client results. But she wanted to refine her sales process and make launching easier.In this episode, I'm breaking down what we fou
Ep 101. How Instagram's Search Changes Are Affecting Your Content Strategy
Years ago, the advice was clear: only create content for people who already know they have a problem and need your solution. Don't waste time talking to people who are clueless - spend your energy on people who know what they need.But now things have changed.With Instagram becoming more search-friendly and AI making content easier to create, people are landing on your page confused about what you
Ep 100. Instagram's Shift Away From Curated Content (What You Need To Know)
Branded Content Is Out, Less Curated Feeds Are In (What This Actually Means For You)If you saw Adam Mosseri's post about Instagram's shift away from perfectly curated feeds and immediately panicked about what this means for your business, this episode is for you.Because here's the truth: Every time the algorithm changes, people either celebrate or spiral. But the real question is - what does this
Ep 99. How to Blend Intuition and Strategy Without Overcorrecting
Your gut says one thing. Your data says another. And you're stuck trying to figure out which one to listen to.Maybe you feel called to shift your content strategy, but the numbers say what you're doing is working. Or maybe you want to go all in on a new platform, but you don't know if it'll actually generate revenue.Here's what I've learned after years of consulting clients who are intuition-led b
Ep 98. You Changed Your Content and Now No One's Engaging. Here's What's Happening.
You finally started selling your offer consistently. You're showing up with sales content. You're pitching your services. And now your engagement has tanked.Five likes on a post that used to get fifty. Crickets in the comments. Your email open rates dropped from 55% to 30%. And you're spiraling, wondering if you broke something.Here's what's actually happening: you didn't break anything. You're in
New Podcast Name: Buh Bye Data Over Drama
Well folx... Data Over Drama is officially retired, and the podcast has a new name: It’s Obvious.In this short announcement episode, I’m sharing why I made the shift, what’s staying the same, and what this new chapter is really about.While data will always be part of how I work (and how I help clients make smart marketing decisions), the heart of my work has always been about something bigger: hel
Ep 97. Should you start a Substack? What marketing channels you need to be on in 2026
Everyone's talking about Substack. LinkedIn is having its main character moment. Threads is... well, we're not really sure what Threads is doing anymore. And you're over here wondering if you're supposed to be on all of them.I get this question literally every week in my Breakthrough Intensives: "Should I start a Substack? Should I finally commit to TikTok? What about YouTube—is it too late?"And m
Ep 96. A Simple Framework for Making Marketing Decisions When Everything Feels Overwhelming
It’s new year new me seasonnnnn. There’s a certain kind of energy that starts floating around this time of year. More ideas, bigger plans, and a growing sense that something is shifting, even if it’s hard to name exactly what yet. Along with that energy usually comes a flood of options. Launch the new offer. Start TikTok. Get back on YouTube. Finally build that email funnel. Hire a copywriter. Inv
Ep 95. How She Built a Six-Figure Brand (While She Kept Her 9-to-5) – Featuring Karina F. Daves
What does it actually take to scale to six figures when you're working a high-level corporate job, raising a family, and refuse to sacrifice your life for your business?In this episode, I sit down with our brand management client, Karina F. Daves. Karina is a marriage coach who had her first six-figure year while managing a daily commute, a demanding career, and 2 kiddos. In this conversation, we
Ep 94. How to Scale Your Visibility Without Becoming a Content Machine
I know lately a lot of you are puttin in work with your marketing. You’re showing up. You’re doing the things. You’ve posted. You’ve emailed. You’ve even tried batching.But lately? It’s starting to feel... heavy. Like you're doing a lot, but it’s not actually moving the needle.And you're not alone.We’re in a season where the whole “just pump it out” content strategy is burning people out. What use
Ep 93. Creating Case Studies That Make Buyers Say Yes ft Mariela De La Mora
Buyers are savvier, the market is noisier, and testimonials aren’t moving people the way they used to. In this episode, we break down how to create case studies that don’t just show results, but actually build trust and drive decisions. Mariela Del la Mora joins Kierra to unpack how she used case studies to respond to a shift in buyer behavior, meet more nuanced objections, and turn a slower-than-
Ep 92. Lead Gen Panic: “I feel like I don't have enough leads and it's the same people watching my content"
You check your views and it’s the same 10 people every day. Your IG reach is down, your story replies are quiet, and you’re starting to wonder if anyone’s even seeing your content, let alone buying from it.But before you spiral into “I need more leads,” this episode is here to give it to you straight.The truth is, you probably don’t have a visibility problem. You have a conversion problem.Let’s ta
Ep 91. Content Consistency: “I keep falling off with my content"
Creating content only when you're inspired feels good in the moment, but it rarely supports the long game. In this episode of Data Over Drama, we’re digging into the habit of going all in during a launch or a creative high and then disappearing when life gets lifey.If you’ve ever ghosted your audience between launches or struggled to be visible when you didn’t “feel like it,” this one is for you.W
Ep 90. Messaging Clarity: “I don't know what to say in my content"
If you're coaching clients, delivering great work, and still feeling stuck when it comes to content, you're not missing strategy. You're dealing with mindset noise.This episode breaks down why content can feel so confusing even when you know your stuff. The content that converts is often the easiest to create. It already exists inside your business. You just need to learn how to use it.What This E
Ep 89. How We Support Our ADHD Clients With Content Creation
I don't have ADHD, but many of my Content Retainer clients do—and I've noticed some patterns in how they need support with content creation that go beyond what standard business advice acknowledges. While everyone's pushing "just batch your content" and "create a content calendar," my ADHD clients are fighting against systems that work against their brains.In this episode, I share what I've observ
Ep 88. Why Your Content Isn't Converting (And What To Do About It)
If you've ever wondered why your amazing content isn't turning into paying clients, this episode is for you.Because the truth is, you're probably making one of two major mistakes that are killing your conversions without you even realizing it.In this episode, we're diving into why I rarely buy from people's content (even though I invest regularly) and what you can learn from that to finally start
Ep 87. Selling Isn’t the Problem. It’s How You Were Taught to Do It
If you’ve ever said “I hate selling,” this episode is for you.Because the truth is, you probably don’t actually hate selling. You just haven’t found a way to sell that feels natural to you.In this episode, we’re unpacking why selling in your content often feels weird, off, or just straight-up cringe. Especially when you’re being told to either teach or tell your story, with no real strategy in bet
Ep 86. When Clients Say “I Can’t Afford It,” Here’s What They Really Mean
What This Episode CoversIf you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates.You’ll LearnWhy price objections are usually value objections in disguiseThe nail salon test (yes, really) that e
Ep 85. How to Use Content to Filter Leads Before They Ever Get on a Sales Call
Whewww. This one’s part rant, part real talk, and 100% necessary if you’re tired of getting on sales calls that feel like a waste of time.You know the ones—Halfway through, you’re realizing they’re not your person.They’re asking for deliverables you don’t even offer anymore.Or worse… they’re negotiating your price before you’ve even presented the offer.If your content isn’t filtering your leads be
Ep 84. How to Stand Out Without Creating Spicy or Polarizing Content
So, you’re not the type to hop on Instagram and drop hot takes every Tuesday. You’re not out here yelling into the void, crafting spicy threads, or performing for the feed—and honestly? Same.There’s a lot of pressure to be “loud” in your marketing. To say something bold. To be polarizing. To turn every post into a moment.But if that doesn’t feel authentic to you? You’re not doing it wrong. You’re
Ep 83. Building a Sales Pipeline That Doesn’t Rely on In-Person Events or Referrals
You’ve mastered the handshake. The word-of-mouth referrals. The in-person energy that gets people to say, “I need to work with you.”But what happens when you want to stop flying across the country for leads? What happens when the referrals start slowing down—or sending you clients who just aren’t the right fit?In this episode, we’re breaking down how to build a sales pipeline that works without ne
Ep 82. You don't need a clear result to sell your offer
Today, we’re busting a myth that I see hold SO many service providers back: the idea that you need a crystal-clear transformation or a spicy, industry-shaking angle to sell your offer.You don’t.What you actually need is one clear thing to center your messaging around. That’s it. Just one.In this episode, we’re diving into:📌 Why forcing yourself to sell results when that’s not your strongest angle
Ep 81. How to Turn Client Wins Into Case Studies That Sell for You
You’ve helped your clients book out their offers, hit their first $10K month, and completely shift how they run their business… but their success stories are just sitting in your inbox.Because turning results into compelling case studies that actually sell? That’s a whole other skill set.Inside this episode, we’re diving into:➝ Where your best case study material is already hiding (hint: you don’t
Ep 80. How to Know If You’re Ready to Outsource Your Content (Without Wasting Money)
The new year always brings that clean slate energy. If you’ve been drowning in content tasks and wondering if it’s time to outsource, this episode is for you.In this episode, I’m breaking down:➝ How to know if you have a content problem—or if you’ve just been sold the idea that you do➝ The real cost of spending 70-90% of your time on content (and why it’s holding you back from making more money)➝
Ep 79. My simple investment plan for 2025 : Systems, self-care, and simplicity.
Let’s talk 2025—it’s all about strategy, simplicity, and putting the me back in CEO. This week, I’m sharing my investment strategy for the year ahead and why it’s going to look refreshingly low-key.Here’s the plan:Team Support: Building on what worked in 2024, I’m doubling down on refining systems and streamlining processes. My goal? A business that runs at 80% autopilot so I can focus on the big
Ep 78. What I spent money on this year—and what I’d do differently | 2024 Edition
This week, I’m sharing one of my favorite types of episodes—the end-of-year investment wrap-up! I’ve been doing these every year, and honestly, they’re just as fun to make as they are to listen to (at least, I hope you agree 😄).I’m spilling the tea on everything I invested in for 2024:The mastermind that helped me rebuild self-trust and find my footing again.Why live events were less about what ha
Ep 77. "I'm signing clients but I still don't make enough to leave my 9-5"
Welcome Back!In today’s episode, I’m diving into a common struggle for many of my clients which is signing clients but still feeling like it’s not enough to quit your 9-to-5 job. Whether you're not making enough to replace your paycheck or just don't feel secure enough to take the leap, I’m unpacking why this happens and how to overcome it!.In this episode, I cover:Reasons for Insufficient Income:
Ep 76. What to Do When Clients Say They Can't Afford You Pt 2
Welcome back to the Data Over Drama podcast! I'm excited to continue our discussion on what to do when potential clients say they can’t afford your services. If you're just tuning in, be sure to check out Part One, where I addressed whether there really is such a thing as a price objection.In this episode, we will cover:How to approach clients who express budget constraints while still maintaining
Ep 75. What to Do When Clients Say They Can't Afford You Pt 1
Hey, everyone! Welcome back to The Data Over Drama Podcast. Today, we’re diving into a topic that’s been hitting home for so many of us, myself included. With tighter budgets, clients are more cautious and choosy than ever, leaving many of us asking: “What do I do when my clients say they can’t afford my services?”In this episode, I break down:Why there’s no such thing as a price objectionClients
Ep 74. How to sell your offer without pushy urgency tactics
Episode Summary: In this episode, I’m diving into a common dilemma that so many of my clients face: creating urgency without feeling pushy or inauthentic. We’ll unpack the difference between “urgency tactics” and authentic urgency—when clients genuinely recognize they need help and are searching for a solution. Drawing from a recent experience (hello, emergency triple root canal!), I share a valua
Ep 73. When Your Dream Business No Longer Fits: My Honest Experience
In today's episode, I take you behind the scenes of my recent business transition, diving deep into why I decided to shift my business model and embrace a life that feels more aligned and congruent with my values. This episode is inspired by a recent Instagram post where I shared my reflections, and I wanted to expand on this topic with you, my podcast community!Key Points Covered:Starting the Jou
Ep 72. Introducing My Retainer Services: 3 ways to work with me!
Welcome back to the "Data Over Drama" podcast! In this episode, I’m pulling back the curtain on the exciting transformations happening in my business for 2024, including a deep dive into our updated retainer services. I'll walk you through the three key offers we're focusing on this year, showing you how we’re continuing to provide unparalleled support to help you achieve your business goals.Key T
Ep 71. My Last Launch Was A Flop! + How I’m Using Data to Fix It
In this episode of the Data Over Drama podcast, we're diving into the real-life challenges behind a launch consulting offer that wasn’t selling and how I used data to uncover the truth.At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I col
Ep 70. The Silent Lurker Effect: The gap between what clients say they like and what actually drives sales
Hey everyone! Welcome back to the Data Over Drama Podcast.Today's Topic: When Client Feedback Isn't Boosting Your SalesIn this episode, we're tackling a common frustration for many business owners: when you're implementing client feedback and using their language, but it's not translating into the sales you want. We'll explore why this happens and how data can help you overcome this challenge.Key
Ep 69. What to Do When You Have Tons of Engagement But No Conversions
Hey everyone! Welcome back to the Data Over Drama Podcast.Today's Topic: When Social Media Success Doesn't Translate to SalesIn this episode, we're diving into a common frustration for many content creators and business owners: when your social media metrics look great, but your revenue doesn't reflect that success. We'll explore why this happens and what you can do about it.Key Takeaways:The Limi
Ep 68. What to Do When Your Elaborate Launch Doesn't Pay Off
Hey everyone! Welcome back to the Data Over Drama Podcast. Today's Topic: Launch Extravaganzas and the Power of DataIn this episode, we're tackling one of the most common mistakes in product launches: the over-the-top, creative extravaganza that might be doing more harm than good. We'll explore why simplicity and data-driven decisions often yield better results than elaborate launch schemes.Key Ta
Ep 67. My Dramatic Data Story: How I Learned the Hard Way by Ignoring Data
Hey Hey Ya'll! Welcome to the new podcast! In this first episode of the newly rebranded "Data over Drama" podcast, I’m pulling back the curtain on my journey from resisting to fully embracing data as my bread and butter offer. Here’s what you’ll hear:- I introduce the new name and direction of the podcast, focusing on using data to drive smart marketing and launch decisions.- I dive into my backgr
Ep 66. 5 steps to Hit 100% of Your Launch Goals pt 5
Hello and welcome back to the Not Your Average Brand Podcast! I'm excited to wrap up this series by discussing the final step in our five-step process to hitting 100% of your launch goals. If you've been bingeing this series, let me know on Instagram at @KLC.TheStudio!In this episode, we'll dive into a crucial topic: how to create effective contingency plans to ensure your launch success.Key Topic
Ep 65. 5 steps to Hit 100% of Your Launch Goals pt 4
Welcome Back!Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data. PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See hereWhy Post-Lau
Ep 64. 5 steps to Hit 100% of Your Launch Goals pt 3
Hey everyone! Welcome back to a new episode of the Not Your Average Brand Podcast. Today, we are diving into part 3 of our mini-series. If you haven't caught up on the previous episodes, make sure you listen to them first—they lay the groundwork for today’s discussion!Here’s what you’ll learn in this episode:How Can Data Strategy Double My Launch Results?Understanding Your Numbers: Learn why it's
Ep 63. 5 steps to Hit 100% of Your Launch Goals Pt 2
Hey everyone! Welcome back to a new episode on NYAB. Today is part 2 of how to hit 100% of your launch goal series. If you haven’t tuned into Episode 1 yet, I highly recommend you pause this and go listen to it first. Trust me, it sets the stage for everything we're diving into today. And don’t forget to take our launch quiz—it’s packed with valuable insights and not your typical fluffy quiz!Here’
Ep 62. 5 Steps to Hit 100% of Your Launch Goals, Pt. 1
Hey, welcome back to the podcast! Today, we're diving deep into a topic that's been on everyone's mind: how to hit 100% of your next launch goal. In this episode, I’ll break it down step by step.What You'll Learn:Getting the Data Right:Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's beh
Ep 60. What is data & how do I utilize it to improve my sales?
Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.Here's what you'll learn:Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers
Ep 59. How Data Creates Certainty in Your Launch
Ways to work with us: see all services
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the mark
Ep 58. How to Prevent Clients from Waiting for the Next Launch
Ways to work with us: see all services
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the mark
Ep 57. Organic vs. Paid: Understanding Your Marketing Conversions
Ways to work with us: see all services
1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the market
Ep 56. How data helps you expand your emotional & mental capacity during your launches
Ways to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing departm
Ep 55. "I don't like looking at data while I'm launching because it messes with my energy"
Ways to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing departmen
Ep 54. How to use data to minimize your launch stress
Ways to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing
Ep 53. How data helps you have more self trust in your launches
Ways to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing
Ep 52. How to use data to determine if you have actually have a lead gen problem
Ways to work with us: see all services
1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing de
Ep 51. How to use data to scale your offer
Ways to work with us: see all services
1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
Ep 50. The 2 types of data you need to double your launches
Ways to work with us: see all services
1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
Ep 49. Double Your Demand Series | 5 Marketing investments that will help you double your demand
Services Available Now. Click here
Waitlist for our Marketing Membership mentioned in the episode. See link here
Ep 47. Double Your Demand Series | 5 reasons why you are losing demand
Services Available Now. Click here
Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.
Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here
Ep 46. Double Your Demand Series | What is demand?
Services Available Now. Click here
Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.
Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here
Campaign Chats: Free People "Micro shorts" - what to do when you go viral for the wrong thing.
Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases.
In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend".
In this episode I breakdown
- My personal story with short shorts
Ep 44. The biggest marketing and team setbacks for 8 figure earners + how to avoid them
In this episode, I'm diving deep into the unique challenges and solutions for entrepreneurship hitting the enviable 8-figure mark. It's all about the critical shift from just making money to changing HOW you make that money. In this episode, we'll cover:
The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvemen
Ep 43. The biggest marketing and team setbacks for 7 figure earners + how to avoid them
In this episode, we're getting real about seven-figure marketing mistakes you don't even know you're making and how to fix them. In this episode, we'll cover:
Navigating the phases of Attachment and Expansion in your business's growth stages
Why it's time to change your 'we've always done it this way' mindset
Why thinking 'I can do it all' could
Ep 42. The biggest marketing and team setbacks for 6 figure earners + how to avoid them
In this episode, I'm getting real about marketing at different income levels, starting with six figures. This series is all about the raw truths and practical tips you need. In this episode, we'll cover:
the 'influenced' stage for six-figure earners and what that really means
the real deal on content: why your educational posts aren't making the sales cut
why your curren
Ep 41. The difference between coaches and consultants + how to decide which is right for your business
"In this episode, I'm clearing up the confusion around coaches versus consultants in the marketing industry. I'll explore the differences between the two and how these roles play out in my agency. In this episode, we'll cover:
The breakdown of differences between coaching and consulting
How my blend of consulting and coaching benefits clients
Real-life examples of consul
Campaign Chats: The Usher Superbowl Campaign Breakdown
I'm back with a bonus episode! Breaking down the marketing and positioning strategy behind the Usher Super bowl Performance.
In this episode I review
Positioning Strategy for Usher:
Usher's team got him back in the spotlight, showing off his skills at the Lovers and Friends festival in Vegas, proving he's still got it.
Making Vegas Connections:
Talks heated up between Usher&#
Ep 40. 2024 Marketing Trends We Are NOT Doing
NEW EPISODE!
Ep. 38 CEO Weeks - How I went from "CEO days" to zero client calls for weeks at a time
Introducing my CEO WEEKS POLICY! Take a look at how I manage my CEO time with my clients.
Ep 37. The 3 marketing mistakes that are getting coaches canceled | Pt 2
Spicy Episode today filled with some Hot takes!
In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:
The tricky balance of scaling coaching programs without misleading marketing
Making sure your marketing aligns with the
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