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The Coaching Revolution: Deep Skills and Mastery for Transformational Coaches and Practitioners
The Coaching Revolution: Deep Skills and Mastery for Transformational Coaches and Practitioners
The Coaching Revolution podcast, hosted by Joanna Lindenbaum, is for coaches and transformational practitioners who want to go deeper with clients. Lindenbaum draws on two decades of training coaches to break down ideas about human behavior and ethical, trauma-informed change work. Episodes offer tools and wisdom for navigating complex client situations, improving practice, and continuing one's own inner work. The goal is to help coaches build reputations that bring referrals and repeat clients.
Episodes
The Coaching Philosophy That Changes Everything: Why Being Wrong Can Be a Gift (And Comfort Isn't Always Kind)
If you're a coach, therapist, or transformational practitioner who wants your clients to get real, lasting results, this episode is for you. And fair warning: it might challenge a few things you've been quietly believing about what makes you good at this work. Because two of the most common, unexamined beliefs I see in skilled, ethical practitioners are these: that being right is what makes you cr
The Coaching Philosophy That Changes Everything: Why Your Clients Don't Need Fixing
If you're a coach, therapist, or transformational practitioner who wants your clients to get real, lasting results, this episode is for you. And fair warning: it might challenge a few things you've been quietly believing about what "working" is even supposed to look like. Because one of the most common gaps I see in skilled, ethical practitioners isn't a lack of knowledge or care. It's not having
The Nice Practitioner Trap: Why Being "Too Nice" Is Sabotaging Your Coaching Business and Your Client Results
If you're a coach, therapist, or transformational practitioner who cares deeply about doing right by your clients, this episode is for you. And fair warning: it might be a little uncomfortable. Because one of the most common patterns I see in ethical, skilled practitioners isn't pushiness or arrogance. It's the opposite. It's being too nice. So nice that it slowly undermines your business, your bo
Ethical Coaching Practices: How Power Dynamics Show Up in the Coach-Client Relationship
Ethical coaching practices aren't automatic, even for good, well-meaning practitioners…and this episode is my off-the-cuff, fired-up PSA on why. I recorded this one without my usual prep, because I recently heard another story of not-so-kosher things happening inside a practitioner/client relationship. Power dynamics in the coach-client relationship don't get talked about enough in this industry,
The Burnout: Why Coaches & Therapists Don't Have Capacity…and What To Do about It
If you are a coach, therapist, or transformational practitioner who feels rushed most days, who wonders what's wrong with you because everything feels like so much, or worries you're headed for burnout or don't have the capacity to take on more clients or put real energy into your marketing — this episode is for you. The truth is: nothing is wrong with you. This is one of the most common things Jo
The Client Onboarding Process Most Coaches Get Wrong (And What It Might be Costing You in Referrals & Renewals)
If you've been coaching for a while, chances are you've already got a client onboarding process and a welcome packet that works. But "works" and "is doing everything it could be doing" aren't always the same thing. In this episode, I'm getting specific about one piece of your business that most practitioners treat as administrative busywork: your client onboarding process. We talk about why a stro
Why AI Replace Coaches? What Every Coach Needs to Know to Make Your Practice AI-Proof
There's a conversation happening in the coaching and transformational practitioner world right now — and most people are either panicking about it or pretending it isn't happening. The conversation is about AI. I've been sitting on this episode for a while, because …I have complicated feelings about it. But I'm finally ready to share where I've landed — and more importantly, what I know to be true
![[Best of] Lady Gaga or Aimee Mann? Helping Clients (and Yourself) Find Your True Version of Success](https://static.libsyn.com/p/assets/f/d/0/3/fd03040b2ac639df16c3140a3186d450/Episode_84.png)
[Best of] Lady Gaga or Aimee Mann? Helping Clients (and Yourself) Find Your True Version of Success
This is one of those episodes that's close to my heart. The topic is fame. Or more specifically, the complex, layered, push-and-pull desire for it. Whether you've ever longed to be "big" in your industry, or found yourself chasing followers and visibility and wondering why it never quite satisfies — or maybe you've had a client who says "I want a million followers" and you weren't sure how to supp
How to Help Clients Overcome Fear: The Difference Between Soothing and Transforming It
If you've ever wondered how to help clients overcome fear — not just feel better for a session, but genuinely shift — this episode is for you. Most practitioners were taught to soothe fear: to reassure, reframe, regulate, and move on. And those approaches can help. Temporarily. But they rarely produce lasting change. In this episode of The Coaching R(e)volution, Joanna Lindenbaum breaks down the c
My Own Fear Practice: 3 Real Stories From My Life and Business
Most conversations about fear in coaching stay theoretical. In this episode, Joanna Lindenbaum gets personal. She shares three real stories from her own Befriend Your Fear practice — fears that showed up in her life and business, what it actually felt like to work with them, and what became possible on the other side. Not as case studies. Not as teaching examples. As lived experience, told honestl
4 Coaching Archetypes That Keep Clients Stuck in Fear (And What Masterful Coaches Do Differently)
Are your clients insightful, motivated, and still not moving forward? If you've ever left a session wondering why the work isn't landing the way you know it could — this episode is for you. After 25 years of training coaches and transformational practitioners, Joanna has identified four common coaching archetypes that — with the best of intentions — can unintentionally keep clients stuck in fear.
5 Signs It's Time to Upgrade How You Work with Fear (For Client Results and Your Business)
There are moments in your work—maybe more than you'd like to admit—where your clients aren't getting the results you know are possible for them. They have the insight. They understand the pattern. And still… they don't follow through. They stall. They stay stuck. If you've ever found yourself wondering why clients don't follow through or feeling frustrated with coaching clients who are stuck, you'
Leveraging Your Outsider Status as a Transformational Coach
Have you ever found yourself in a room full of people and felt, despite nothing being technically wrong, like you didn't quite belong? That persistent, subtle sense of being on the outside looking in is something many thoughtful, depth-oriented coaches and practitioners carry. And in this episode, I make the case that it might be one of your greatest assets, not something to fix or override. Feeli
A Small but Mighty Copy Tip for Better Marketing Conversion
If your marketing isn't converting the way you want it to, there's a good chance the issue isn't your strategy. It's that your copy and messaging aren't landing, and the most common reason is that they're too general. In this episode, I share one of the most practical and immediately applicable copy principles I know: how specificity creates the emotional connection and resonance that turns reader
How Sacred Depths Trains Coaches for Deep, Lasting Client Transformation
If you've ever felt like you can take clients far — but not quite far enough to create the kind of real, lasting transformation they're hoping for — this episode will help you understand why. Deep client change requires more than great questions or proven frameworks. It requires the ability to work skillfully with the nervous system, somatic patterns, fear, resistance, and the unconscious beliefs
Extraordinary Client Care: High-Touch Strategies for Coaches (with Caitlin Fitzgordon)
Client care is often treated as an afterthought in coaching businesses. In reality, it's one of the most powerful drivers of client success, referrals, renewals, and long-term business sustainability. In this behind-the-scenes conversation, I'm joined by Caitlin Fitzgordon, Client Care Coordinator and Program Manager at Applied Depth Institute, for an honest look at what extraordinary client care
3 Keys to Better and Safer Somatic Coaching Work
Somatic work is becoming more and more popular in coaching and personal growth spaces — and for good reason. Many practitioners are discovering that insight alone isn't always enough to create lasting change. When fear, resistance, self-sabotage, or stuck patterns show up, the nervous system and body often need to be part of the work. But working somatically requires real skill, presence, and trai
How to Be Visible in Your Marketing When You Don't Love How You Look
You know that being visible in your marketing matters. You know that photos, video, and your voice build the kind of know-like-trust that brings ideal clients your way. And you also really don't like how you look in photos, or how your face shows up on camera, or how your voice sounds played back. This episode is for that exact tension. I share personal stories about body image, aging, cultural co
Supporting vs. Rescuing Clients: A Crucial Distinction for Coaches
Most coaches know they're not supposed to fix or rescue their clients. And yet, many of us slip into rescue mode more often than we realize, especially in moments of discomfort, stuckness, or uncertainty. Often without even noticing it's happening. This episode is a companion to last week's conversation on what to do when you don't know what to say in a session. Together, these two episodes addres
What to Do When You Don't Know What to Say in a Coaching Session
It happens to every coach, no matter how experienced. You're in a session, something shifts, and suddenly your mind goes blank. You don't know what to say next. And in that silence, the pressure starts to build. In this episode, I reframe that moment entirely. Rather than treating it as a failure of skill or confidence, I make the case that it's often a threshold: a signal that something deep and
3 Personal and Professional Lessons I Learned in 2025
2025 was a year of profound grief, meaningful growth, real business challenges, and unexpected beauty. In this personal and honest episode, I share three hard-earned lessons from that year, including the loss of my mother, one of the biggest business mistakes of my 25-year career, and a radical shift in how I hold myself during launches. None of these lessons are brand new. But they're ones I had
![[Best Of]: How to Create Transformational Curriculum (My 7-Step Process)](https://static.libsyn.com/p/assets/2/b/7/e/2b7ebefa5ff1ffcbd959afa2a1bf1c87/Episode_70.png)
[Best Of]: How to Create Transformational Curriculum (My 7-Step Process)
This is one of the most listened-to episodes in the catalog, and I'm sharing it again because curriculum creation remains one of the most important skills for any coach, facilitator, or transformational practitioner who wants to lead group programs that genuinely transform participants. With years of experience designing dozens of courses, workshops, retreats, and ceremonies — from one-session pro
The New Rules of Transformational Online Learning for Coaches
The "I talk, you listen" model of online group programs is officially obsolete. And in this final episode of the 2025 season, I'm making the case for something different: a way of leading group work online that prioritizes presence, spaciousness, and genuine transformation over content delivery. If you've ever worried that you need to "keep things moving" or pack more value into every session, t
Overcoming Good Girl Syndrome: Becoming a Revolutionary Leader
The Good Girl voice is sneaky. It sounds like "Don't upset anyone." "Don't be too much." "Don't rock the boat." And it shows up not just in our personal lives, but in our coaching, our facilitation, and our businesses — anywhere that being fully visible or fully true to ourselves feels risky. In this episode, I go deep into one of the most pervasive forces shaping women's leadership: the Good Girl
Letting Go, Living in the Mystery, and Knowing When Less Is More
As the days shorten and the nights grow long, late autumn arrives with a specific invitation: to release, to rest, and to let what's no longer serving you fall away. This episode honors that invitation. Our culture glorifies growth, expansion, and productivity. This conversation goes somewhere different. It makes a case for the quieter seasons of life — the times when things fall away, when we fac
How to Create a Sacred Vision Statement for Your Coaching Business
True transformation doesn't happen to your clients. It happens with them. And that distinction, between doing something to a client and genuinely co-creating change alongside them, is one of the most important shifts a practitioner can make. In this episode, I share five specific ways to deepen that co-creative dynamic in your 1:1 work: approaches that strengthen your client partnerships, help bre
How to Create a Sacred Vision Statement for Your Coaching Business
What keeps you inspired and grounded in your work when business feels harder, or the world feels uncertain? For me, the answer has been the same for over 15 years: my Sacred Vision Statement. This isn't a mission statement or a lofty ideal you write once and forget. It's a living compass, the deeper "why" that shapes your offerings, your marketing, your voice, and your day-to-day sense of purpose.
The Art of Client Renewals: How to Make Renewals a Natural Part of Your Business
Renewals are one of the easiest, most reliable ways to grow your income. No funnels, no ads, no cold calling, no endless new-client hustle. Just the natural extension of doing extraordinary work with people who want to keep going. In this episode, I go deep into what actually creates renewals (and what quietly prevents them), how to navigate the energetic fears that come up, and the practical proc
The Sister Wound: What It Is and How to Heal It in Your Groups
Have you ever walked into a room of women and felt that old whisper: Will I belong here? Will they like me? That's the Sister Wound. And in this episode, we go directly into it because if you're a coach, healer, or facilitator who leads groups of women, understanding this dynamic isn't optional. It's essential. The Sister Wound has roots in how women have been pitted against each other across gene
Using Ritual in Coaching: Making the Intangible Tangible
Ritual has always been part of human life, woven into traditions, ceremonies, and the everyday moments we barely notice. But what happens when we consciously and skillfully bring ritual into our coaching sessions, our groups, and our own lives? In this episode, I share why ritual is one of the most powerful transformation tools available to coaches and practitioners, drawing from neuroscience, s
Ethical Marketing for Coaches: How to Grow Without Manipulation
For years, I felt allergic to marketing. It seemed pushy, manipulative, and out of alignment with everything I valued. I wanted to share my work with the world, but I couldn't stomach doing it in a way that felt sleazy or harmful. So I hid. I avoided marketing at all costs, and it kept me from truly growing my business. That's not where I am today. I actually love marketing now. I see it as a sacr
Do I Really Need Another Coach Training? How to Decide
"Do I really need another training? Haven't I already learned enough?" If this question has crossed your mind, you're not alone. And honestly, asking it is a good sign. It means you care about discernment, integrity, and not hiding behind one more certification instead of actually putting your work into the world. In this episode, I go into this question directly, not just in the context of Sacred
3 Ways to Make Your Coaching Sessions More Effective Right Away
Effective coaching sessions mean deeper transformation for your clients, more satisfaction in your work, and what I call the 3 Rs: Referrals, Renewals, and Reputation. When your sessions truly move clients forward, they want to keep working with you, refer others to you, and speak highly of your impact. In this episode, I'm sharing three powerful practices you can bring into your sessions right aw
My Yearly Birthday Ritual and What Turning 50 Has Taught Me
I'm turning 50 this week. It's a big one, and in honor of it I'm sharing the birthday ritual I've been doing for 25 years: a two-part practice that helps me ground, anchor, and genuinely celebrate the transition from one year to the next. There's a lot in this episode. Content, wisdom, personal reflection, and some coaching tips woven throughout. I also share what I really think about perimenopaus
Best Of: How to Help Clients (and Yourself) Work Through Fear
This is one of our most listened-to episodes, and I'm bringing it back because the content is as relevant today as the day it first aired. Knowing how to help clients work through fear, not around it, is one of the most important skills a coach, therapist, or transformational practitioner can develop. Fear can stand directly in the way of your clients taking action toward the goals they hired you
State of the Coaching Industry 2025: What You Need to Know
Every year or so, I take time to put together a State of the Coaching and Transformation Industry report, because the industry is changing rapidly and knowing what's happening can be vital to making the shifts you need to thrive. My honest conclusion each year: coaches and practitioners need better, more exceptional skills to meet the growing needs of the population and to stay competitive. That's
Grief, Mourning, and the Mother-Daughter Relationship
After nearly 25 years of being visible and vulnerable in public, I'm generally not shy about sharing. And yet, I felt a little nervous putting this episode together. It's about my grief journey over the months since my mother died. It's about how I've continued showing up for my days and my coaching sessions, even when big, hard things were happening in the background. And it's about the sometimes
5 Mistakes That Block Referrals in Your Coaching Business (and What to Do Instead)
Referrals are one of the easiest, most aligned ways to grow a coaching business. They're warmer than cold outreach, more cost-effective than ads, and in a moment when people want real transformation over polished sales pages, they're more important than ever. And yet most coaches are unintentionally blocking referrals without realizing it. In this episode, I name five of the most common mistakes t
Behind the Scenes of My Website Refresh: Lessons for Coaches
The brand new Applied Depth Institute website is live, and in this episode, I'm taking you behind the scenes of what it actually took to get here. Spoiler: it was not all rainbows and unicorns. In true behind-the-curtain fashion, I share the tech glitches, design misfires, unexpected delays, and very human emotions that come with navigating a big project like this. And because I can't help myself,
When the World Feels Heavy: How to Keep Showing Up as a Coach
How do you keep marketing, coaching, creating, and leading when the world feels like it's falling apart? I've been asked this more than once lately. And in this short but honest episode, I share my personal answer, the one that keeps me getting up and doing this work even when the grief is big and the headlines are hard. The answer, for me, comes down to this: transformational coaching is activism
Why I'll Never Give Up 1:1 Coaching (And Why You Might Not Want to Either)
You've heard the advice: once your business scales, drop the 1:1s. Focus on leverage. Build your groups. But what if that's not the whole story? In this episode, I share why I've kept private client work at the heart of my business, even as everything else has grown, and why it continues to fuel my revenue, my joy, my skills, and my thought leadership in ways that nothing else quite replicates. If
Rejection Sensitivity: The Tender, Weird Ways It Shows Up for Coaches
To celebrate 50 episodes, I'm getting very personal. Rejection sensitivity shows up in my life in ways that are quirky, subtle, and sometimes genuinely cringeworthy. In my business, in my friendships, and even in my relationships with beloved clients. In this episode, I share the real stories, because this conversation matters, and because so many of us hold ourselves back from creating what we wa
The Myth of Amaterasu: Visibility and Reclaiming Your Light
The Summer Solstice is more than an astronomical event. It's an invitation to step into your full radiance, to stop dimming your light, and to help your clients do the same. And one of the most powerful stories that illuminates this invitation is the ancient Shinto myth of Amaterasu, the sun goddess who hid her light out of fear and shame, and what it took for her to reclaim it. In this episode,
Inside the Navigating Client Resistance Training: What You'll Learn
When a client starts ghosting, avoiding, spiraling into overwhelm, or quietly disengaging, it can feel discouraging, confusing, or even a little heartbreaking. Most of us were never trained in how to meet these moments with clarity, confidence, and compassion. And yet they happen in almost every coaching relationship at some point. In this episode, I'm taking you behind the scenes of my Navigating
How to Coach Clients Through Uncertain Times
How do we coach effectively, and live meaningfully, during times of profound global uncertainty? From political upheaval to climate crises and economic shifts, this is a question more coaches and practitioners are sitting with right now. And it deserves a real answer. In this episode, we go into the practical and the human side of what it takes to support clients toward their goals when everything
What to Do When a Client Is Angry or Overly Demanding
What to do when a client is angry, pissed off or overly demanding is one of the most uncomfortable — yet inevitable — situations every practitioner faces, and it's what we're tackling in this episode. Learn why this form of client resistance is actually a normal part of the coaching journey, and doesn't mean you've failed as a practitioner. We cover four powerful strategies for transforming these
Why Procrastination Isn't About Laziness (And How to Break Free)
Procrastination isn't a time management problem; it's a complex emotional response tied to fear, identity, and self-worth, and that's exactly what we're unpacking in this episode. The PhD dissertation gathering dust. The tough conversation you keep avoiding. The launch materials sitting in your drafts folder. We've all been there. I share my own biggest procrastination story from twenty years ago
Life, Loss, and What They've Taught Me About Coaching and Connection
After a brief hiatus from the podcast, I'm back. And this episode is an intimate one. Over the past six weeks, I've been moving through some of the most intense and transformative experiences of my personal life. In this episode, I share what that has looked like: the grief, the love, the profound moments of clarity that come when life slows everything down and asks you to pay attention. This is n
Shadow Work for Coaches: The Power Hiding in Your Shadow
Whatever you are afraid to be, you have likely tucked away in what's called your shadow. And those buried parts of yourself don't just disappear, they quietly drain your life force, limit your creativity, and shape your behavior in ways you can't fully see. But here's what's also true: the shadow holds power. Real power. And when you learn to bring those buried parts back into the light — with ski
Less Content, More Breakthroughs: Process Time in Group Programs
One of the most counterintuitive truths in group facilitation: the moments that create the deepest breakthroughs are almost never the scripted ones. In this episode, I share what I've come to call the "90-Minute Secret" — and why the most profound transformations in my retreats and group programs consistently happen in the unscripted space between content delivery. Space that most facilitators are
Mastering Group Facilitation: Your Questions Answered
For the first time ever, I opened it up to you…and you sent in incredible questions about facilitating transformational group programs. In this episode, I answer them all. From how to create deep community without adding extra calls to your schedule, to what to do when one participant dominates the room, to how to hold silence in a group without it feeling awkward or lost — this is a wide-ranging,
A 5-Step Coaching Process for Moving from Stagnation to Renewal
Stagnation is not failure. It's a natural phase — what in the Sacred Rhythms framework we call Winter — and it carries its own wisdom when we know how to be with it. But knowing when and how to move out of stagnation and into genuine renewal? That's a skill. And it's what this episode is all about. Drawing on more than 20 years of studying seasonal wisdom, I share a powerful 5-step coaching proces
Facilitation Case Study: Why Time Agreements Make or Break Groups
Every experienced group facilitator has a story about a moment when something went sideways — and what happened next defined who they became as a leader. This episode is one of mine. In this facilitation case study, I share a semi-dramatic mishap from my 25 years of leading retreats and workshops: a time agreement mistake that could have derailed an entire event. What it became instead was one of
The 5 Facilitation Modes Every Group Coach Needs to Know
Most group facilitators rely on one or two modes of delivery…and wonder why their programs don't go as deep as they want them to. The truth is that genuinely transformational group experiences require five distinct facilitation modes, each one activating a different learning pathway and serving a different dimension of your participants' growth. When you learn to balance and intentionally sequence
Creating Transformational Experiences: Guest Interview with Marli Williams
This episode is a special treat: a conversation I had with Marli Williams on the Let's Lead Together podcast that went somewhere unexpected and genuinely profound. Marli is both a colleague and a friend, and together we dove deep into the territory of transformational leadership: what it actually takes to create experiences that shift people at the level of their nervous system, their identity, an
The Business Lesson I Learned the Hard Way About Letting Go
In 2008, I was clinging to one of my most successful coaching programs, even as every signal around me was saying it was time to let it go. What happened next changed my business, and my relationship with the natural cycles of growth, in ways I could not have anticipated. In this mini-episode, I share that story in full: the fear, the resistance, the moment I finally let go, and the unexpected bre
Working with Archetypal Energy: A Coaching Introduction
Archetypal energy is one of the most potent and versatile tools in a transformational coach's toolkit, and it goes far deeper than personality quizzes or surface-level character types. In this episode, we explore what archetypes truly are, how to access them as dynamic living energies rather than rigid categories, and how working with them can help your clients break through personal blocks, unloc
Undoing Patriarchal Messaging in Coaching (and Your Own Life)
"More is better." "Perfection is necessary." These are beliefs so deeply embedded in our culture that most of us have never stopped to question them. And yet they quietly wreak havoc on our lives, our businesses, and our nervous systems, keeping us stuck in cycles of overwork, self-criticism, and chronic dissatisfaction. These beliefs are rooted in patriarchy and advanced capitalism. And as coache
The Sacred Rhythms Method: How Nature's Cycles Create More Flow
What if the key to more ease, productivity, and fulfillment in your life and business wasn't about doing more, but about aligning with the natural rhythms that govern everything in nature? That's what the Sacred Rhythms Method is all about. It's one of my most beloved teaching frameworks, one that has been part of how I live my life and move through my business for over two decades. And in this ep
How to Start Every Group Coaching Program (Curriculum Tip)
How you start every group coaching program sets the tone for everything that follows — and that's what this mini-episode is all about: opening content and exercises that build engagement and readiness. Whether you're leading a retreat, teaching a course, or delivering a workshop, this matters more than most practitioners realize. Neuroscience and human behavior research shows that even the most ex
Thought Leadership for Coaches: Busting the Myths Holding You Back
Thought leadership is one of those terms that's everywhere in the coaching, transformational, and educational industries, and yet for so many practitioners, it's also one of the most intimidating. The fear of not being original enough. The worry that someone else has already said it better. The confusion about what thought leadership even really means. All of it creates blocks that keep brillian
Year-End Business Review for Coaches (My 2024 Behind the Scenes)
Every year, I make myself a nice cup of tea, move away from the computer to a comfy spot, and move through a review and assessment process that helps me more fully metabolize the year, extract the real lessons, and step into planning and visioning from a place of genuine clarity rather than just momentum or pressure. It's one of the keys to my ongoing success and satisfaction in this work. And in
How to Create Transformational Curriculum (My 7-Step Process)
Creating curriculum that genuinely transforms — not just informs — is one of the most important skills a coach, facilitator, or transformational practitioner can develop. And it's also one of the most overwhelming. In this episode, I pull back the curtain on my full curriculum creation process, developed over years of designing dozens of courses, workshops, retreats, and ceremonies ranging from tw
5 Distinctions Between Good and Life-Changing Group Coaching Programs
A life-changing group coaching program is dynamic, transformational, and goes genuinely deep…and creating one doesn't just change the lives of those you serve, it changes your life too. It's also what allows you to stand out and create the kind of results that lead to more clients completing, and raving about, your programs. There's no shortage of courses to buy in the transformational industrie
Admitting our mistakes as leaders
As part of our month-long focus on the Ethics of Leadership, we take a look today at the challenges and importance of admitting our mistakes as leaders. In order to be not only ethical and trauma-informed in our client work, but also highly effective and transformational coaches and practitioners, it is essential to be able to own up to our mistakes. We need this on all levels of leadership
The Ethics of Coaching Leadership: 3 Lessons Every Practitioner Needs
Ethics and integrity are foundational to exceptional coaching, and they're also two of the most underaddressed topics in the coaching and transformational industries. You cannot build a practice that creates lasting client results, genuine referrals, and a sustainable reputation without them. And yet most practitioner trainings barely scratch the surface. This episode is part of a full month we're
How to Help Coaching Clients (and Yourself) Through Difficult Times
As coaches and transformational practitioners, we are always holding what our clients are holding. And right now — with ongoing global conflict, climate disasters, relentless news cycles, and so much collective uncertainty — that is a lot. Sustained difficulty takes its toll. It doesn't matter how evolved we are, how strong our mindset is, or how much inner work we've done. When the world is heavy
The Myth of Inanna's Descent: When Clinging to Status Blocks Transformation
What happens when we start to over-identify with success, status, and the outer symbols of who we've become? And how does that clinging (subtle as it often is) end up blocking us from the very transformation we most need? That's the territory we explore in this episode, through one of the oldest and most powerful myths ever told: the Myth of Inanna's Descent. It's one of my all-time favorites, and
How I Get So Much Done as a Coach (My Daily Productivity System)
"Joanna, what does your typical work day look like…and how do you get so much done?" It's one of the questions I get asked most often, and the answer is good enough that I had to turn it into a full episode. Getting a lot done in a day doesn't happen by accident in my world. I have specific systems, practices, and a particular approach to how I structure my time. And in this episode, I'm pulling b
What to Do When a Client Wants to Be Your Friend
What do you do when a client wants to be friends? It happens more than most practitioners talk about: you're doing great work together, your authentic personality is showing up fully in sessions, and then one day your client says: "I feel like we have so much in common. Do you want to grab coffee?" It's a moment that can feel awkward, flattering, confusing, and ethically murky all at once. Is it o
3 Reliable Keys to Consistent Coaching Income (Without Expensive Ads)
Consistent coaching income doesn't have to come from expensive ads, complicated funnels, or massive social media followings. In this episode, I pull back the curtain on the three strategies that generate at least 80% of my own revenue (and have for years) and they are far simpler, cheaper, and more sustainable than most of what the marketing world is selling you. I call them the 3 Rs: Renewals, Re
4 Coaching Truths I Wish Someone Had Told Me Sooner
There are things no one teaches you in coach training — truths that only reveal themselves through years of working with real clients and doing your own deep inner work. In this episode, I'm sharing four of them: the ones I learned the hard way, and wish someone had handed to me at the start. These aren't tips or tactics. They are paradigm shifts; the kind that change how you listen, how you show
The Fear of Being Seen: How to Work Through It as a Coach
The fear of being seen — also known as the fear of visibility — is one of the most common fears coaches and transformational practitioners carry. And it's also one of the most quietly costly, because it shows up not as a dramatic block but as a subtle, persistent resistance to putting yourself out there fully. The newsletter that doesn't get sent. The outreach that keeps getting delayed. The offer
Live Coaching Demo: Tight Intentions and Loose Agendas in Action
One of the most powerful ways to grow as a coach is to observe transformational coaching sessions in action, and that's exactly what this episode gives you. In this live coaching demonstration with Mary Ellen, you'll get a front-row seat to one of the most important balancing acts in all of client work: how to help a client drill down into a clear, tight intention for a session, while simultaneous
What "Don't Be Attached to Outcome" Really Means for Coaches
"Don't be attached to outcome": you've probably heard this phrase before, especially in soul-centered business and coaching spaces. But most people don't actually know what it means. And once you truly understand it, it becomes one of the most liberating and practical principles you can apply to your sales conversations, your client sessions, your groups, and your life. In this episode, we break i
7 Elements of Effective and Ethical Sales Conversations for Coaches
The best marketing strategy in the world is being a practitioner of excellence — one whose clients get such extraordinary results that they re-sign and refer others without being asked. That's what this entire podcast is ultimately about. And yet: even when your business runs primarily on referrals and renewals, knowing how to hold effective and ethical sales conversations matters. This episode
Meet the Resistance Archetypes!
This is our last episode right now in our series on Resistance, and today's episode is maybe the juiciest of all because we're discussing…Resistance Archetypes! And not just our clients' Resistance Archetypes…but also YOUR Resistance Archetypes. Because, I want you to be able to support YOURSELF through YOUR toughest obstacles. So that you're more able to show up cleanly with your clients an
The 6 Resistance Archetypes Every Coach Needs to Know
The Resistance Archetypes are the predictable energetic patterns that human beings step into when fear or trigger grips them hard enough that they leave their own natural, empowered energy and move into defense mode. And in this episode we go deep into all of them. This isn't just about your clients. It's about you too. Because one of the most important things a transformational practitioner can d
The Post-Session Coaching Protocol for Better Client Results
How to prepare for coaching sessions is one of the questions I get asked most often by students in the Sacred Depths Transformational Practitioner Training — because the way I prepare is probably not what you'd expect. Spoiler: it doesn't involve hours of reviewing notes. In this episode, I share the simple protocol that sets me up to step into every client and group session powerfully, with full
How to Prepare for Coaching Sessions (It's Not What You Think)
How to prepare for coaching sessions is a question I get asked constantly by students in the Sacred Depths Transformational Practitioner Training: "Joanna — you always show up so prepared and manage so much in a session. How do you do it?" I love this question, because how you prepare for client and group sessions is key to that session being successful, productive, and transformational. And the w
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