Home Podcasts The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager 719 Episodes Aug 17, 2026

The Affiliate Guy podcast, hosted by Matt McWilliams, offers affiliate marketing tips, strategies, and management advice to help online businesses boost commissions and run successful affiliate programs. Each episode covers industry news, practical marketing techniques, and best practices for affiliate managers. The show is aimed at both beginners and experienced marketers looking to take their online business to the next level.

Episodes

How to Fix the Biggest Problems Holding Back Your Affiliate Program
How to Fix the Biggest Problems Holding Back Your Affiliate Program Aug 17, 2026 47:03 Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions, setting commissions, and getting your program policies clear. Others hit once the program is live, like finding the right affiliates, activating them, keeping them engaged, communicating well, and giving the
Affiliate Fraud: Red Flags Every Program Should Watch
Affiliate Fraud: Red Flags Every Program Should Watch Aug 10, 2026 21:13 Affiliate fraud is rare, but when it happens, it can cost you real money, damage your program, and create a mess you wish you'd caught sooner. The good news is, you don't have to spend hours every week hunting for problems. You just need to know which red flags to watch. In this episode, I'm walking through the signs every affiliate program should pay attention to, including conversion rates that
How to Make Affiliate Webinars Convert Better
How to Make Affiliate Webinars Convert Better Aug 3, 2026 50:20 Affiliate webinars can bring in a flood of leads and still leave a lot of sales on the table. The difference usually comes down to what happens before, during, and after the webinar. In this episode, I'm showing you how to make affiliate webinars convert better, including how to promote an offer that doesn't perfectly match your niche, what to ask affiliate managers and partners for before you pro
How to Find What's Wrong with Your Affiliate Program and Fix It
How to Find What's Wrong with Your Affiliate Program and Fix It Jul 27, 2026 28:58 You started an affiliate program, but it's not growing the way you expected. Before you recruit more partners, raise commissions, or start changing everything at once, you need to figure out what's actually broken. In this episode, I'm showing you how to find what's wrong with your affiliate program and fix it by walking through the 14 problems I've seen come up again and again over nearly two dec
Affiliate Program Support: 5 Things Your Partners Need
Affiliate Program Support: 5 Things Your Partners Need Jul 20, 2026 28:36 Affiliates can't promote well if they're guessing. They need more than a link and a login. They need the right tools, the right direction, and the right kind of support from you as the affiliate manager. In this episode, I'm sharing the 5 things affiliates need to succeed, based on nearly 17 years of running and studying great affiliate programs. You'll learn what to provide so your partners know
How to Recruit Affiliates Who Keep Promoting
How to Recruit Affiliates Who Keep Promoting Jul 13, 2026 35:11 An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it, and keep coming back to promote again. In this episode, I'm showing you how to grow an affiliate program without relying on a few affiliates, including how to attract the right partners, turn customers
How to Recruit Affiliates from Competitor Leaderboards
How to Recruit Affiliates from Competitor Leaderboards Jul 6, 2026 17:50 Your best affiliate prospects are usually hiding in plain sight... on other people's leaderboards. In this episode, I'm breaking down how to recruit affiliates from competitor leaderboards, including exactly where to find the lists, how to choose the right prospects, and how to reach out in a way that starts real relationships instead of sounding like a spammy pitch. Links Mentioned in this Episo
How to Get Affiliates to Plan Their Promotions in Advance
How to Get Affiliates to Plan Their Promotions in Advance Jun 29, 2026 23:40 Affiliates promote more when you stop asking them to "just send something" and start giving them a clear plan. In this episode, I'm showing you how to create promotion plans for affiliates so they know exactly when to promote, what to say, who to send it to, and how to pace it without burning out their list. I'll share the two types of affiliate mailing plans we use, plus how to use them to move a
How to Make Your Affiliate Program Stand Out to Affiliates
How to Make Your Affiliate Program Stand Out to Affiliates Jun 22, 2026 45:51 Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We'll talk about what affiliates actually look for before they join, what makes a program feel easy
How to Expand Your Affiliate Program Internationally
How to Expand Your Affiliate Program Internationally Jun 15, 2026 32:09 Expanding your affiliate program internationally can unlock growth you'll never get if you only recruit in one country, but it also comes with a few practical wrinkles that catch people off guard. In this episode, I'm breaking down how to expand your affiliate program internationally, including where to find overseas partners, what to think through with tracking and payments, and the small adjustm
The 6 C's of Elite Affiliate Programs (Part 4)
The 6 C's of Elite Affiliate Programs (Part 4) Jun 8, 2026 27:04 Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commissions, Customization, and a Centralized Hub. I'll show you how to set commissions that attract the right partners, how to create custom assets like la
The 6 C's of Elite Affiliate Programs (Part 3)
The 6 C's of Elite Affiliate Programs (Part 3) Jun 1, 2026 21:14 One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, good luck" coaching, but real training: what to say, what to send, how to position the offer, and how to avoid the little mistakes that kill conversions. In this episode of the 6 C's series, we're talking about the third C: COACHING,

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