Home Podcasts The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager 719 Episodes Oct 12, 2026

The Affiliate Guy podcast, hosted by Matt McWilliams, offers affiliate marketing tips, strategies, and management advice to help online businesses boost commissions and run successful affiliate programs. Each episode covers industry news, practical marketing techniques, and best practices for affiliate managers. The show is aimed at both beginners and experienced marketers looking to take their online business to the next level.

Episodes

How to Turn Around an Affiliate Program That Isn't Growing
How to Turn Around an Affiliate Program That Isn't Growing Oct 12, 2026 28:58 If your affiliate program isn't growing, the answer usually isn't "work harder." You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak, your commissions aren't competitive, your tracking is shaky, you don't have enough affiliates, or you're not giving the ones you have enough reasons to stay engaged. In this episode, I'm showing you how
How to Recruit Affiliates from Your Competition's Program
How to Recruit Affiliates from Your Competition's Program Oct 5, 2026 22:56 Some of the best affiliates in your niche are already promoting offers like yours. That's good news, because you don't have to start from scratch. You can find the affiliates who are already active, already proven, and already looking for programs that treat them better. In this episode, I'm showing you how to recruit affiliates from your competition's program without being shady, trashing the oth
How to Create Affiliate Emails, Images, and Social Swipe
How to Create Affiliate Emails, Images, and Social Swipe Sep 29, 2026 19:08 Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That doesn't help them, and it doesn't help your program. In this episode, I'm showing you how to create affiliate emails, images, and social swipe your partners can actually use, including why you probably shou
How to Build an Affiliate Agreement Affiliates Can Understand
How to Build an Affiliate Agreement Affiliates Can Understand Sep 21, 2026 41:00 Your affiliate agreement shouldn't read like it was written by a committee of attorneys trying to win a boredom contest. It needs to protect your program, but it also needs to be clear enough that affiliates know what they can do, what they can't do, and what happens if they break the rules. In this episode, I'm walking through how to build affiliate terms and conditions that affiliates can unders
Affiliate Program Legal Requirements: What Every Affiliate Manager Needs to Know
Affiliate Program Legal Requirements: What Every Affiliate Manager Needs to Know Sep 14, 2026 35:35 Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking your terms, that can come back on you. In this episode, I'm walking through what every affiliate manager needs to know about legal stuff, including F
How to Create Affiliate Relationships That Last
How to Create Affiliate Relationships That Last Sep 7, 2026 40:15 Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when another program comes along with a bigger commission or a flashier offer. In this episode, I'm showing you how to create affiliate relationships that last, whether you're working with experienced partn
How to Tell Affiliates When Something Goes Wrong
How to Tell Affiliates When Something Goes Wrong Aug 31, 2026 25:25 Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, or trying to make the problem sound better than it is. In this episode, I'm showing you how to tell affiliates when something goes wrong so you can be
How to Plan Your Day as an Affiliate Manager
How to Plan Your Day as an Affiliate Manager Aug 24, 2026 26:35 Affiliate managers have a lot pulling at their attention: recruiting new partners, activating the ones who signed up, answering questions, checking stats, creating resources, following up, and keeping the program moving. So what should you actually do each day? In this episode, I'm showing you how to plan your day as an affiliate manager so you know what to focus on first, what can wait, and how t
How to Fix the Biggest Problems Holding Back Your Affiliate Program
How to Fix the Biggest Problems Holding Back Your Affiliate Program Aug 17, 2026 47:03 Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions, setting commissions, and getting your program policies clear. Others hit once the program is live, like finding the right affiliates, activating them, keeping them engaged, communicating well, and giving the
Affiliate Fraud: Red Flags Every Program Should Watch
Affiliate Fraud: Red Flags Every Program Should Watch Aug 10, 2026 21:13 Affiliate fraud is rare, but when it happens, it can cost you real money, damage your program, and create a mess you wish you'd caught sooner. The good news is, you don't have to spend hours every week hunting for problems. You just need to know which red flags to watch. In this episode, I'm walking through the signs every affiliate program should pay attention to, including conversion rates that
How to Make Affiliate Webinars Convert Better
How to Make Affiliate Webinars Convert Better Aug 3, 2026 50:20 Affiliate webinars can bring in a flood of leads and still leave a lot of sales on the table. The difference usually comes down to what happens before, during, and after the webinar. In this episode, I'm showing you how to make affiliate webinars convert better, including how to promote an offer that doesn't perfectly match your niche, what to ask affiliate managers and partners for before you pro
How to Find What's Wrong with Your Affiliate Program and Fix It
How to Find What's Wrong with Your Affiliate Program and Fix It Jul 27, 2026 28:58 You started an affiliate program, but it's not growing the way you expected. Before you recruit more partners, raise commissions, or start changing everything at once, you need to figure out what's actually broken. In this episode, I'm showing you how to find what's wrong with your affiliate program and fix it by walking through the 14 problems I've seen come up again and again over nearly two dec

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