Making Strides for Animal Chiropractic

Growing your social media as an animal chiropractor - my interview with Molly Cahill Jun 8, 2026 00:55:31 In this episode, Dr Katie interviews Molly Cahill. Molly specializes in helping holistic health and wellness professionals scale their local businesses. Rather than focusing on viral fame or generic metrics, Molly emphasizes practical, sustainable marketing tactics that convert digital engagement into actual patient bookings. In this conversation, Dr. Katie and Molly discuss how animal chiropracto

Proposed changes by the TX vet board Apr 15, 2026 00:48:29 Summary:This podcast features Dr. Kaitlyn Lackey and expert Bharon Hoag discussing the recent proposed changes to Texas veterinary regulations affecting animal chiropractic practice. They explore the history, current challenges, and strategic actions needed to protect the profession.Keywords:animal chiropractic, Texas vet board, regulation, legislation, veterinary law, chiropractic, animal health,

My takeaways from the Freedom Rally Mar 18, 2026 00:19:54 Dr. Katie Lackey provides an update on her takeaways from the recent Animal Chiropractic Freedom Rally. She discusses the impact of the rally, challenges in the animal chiropractic profession, balancing practice and teaching, educational offerings, revamping the Business Basics course, supporting the profession, unique struggles of animal chiropractors, and shares insights into her behind-the-scen

Getting a cease and desist - it could happen to you Feb 26, 2026 00:37:59 SummaryIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and experiences of animal chiropractors, particularly focusing on Dr. Valentina's journey. The conversation covers the importance of political involvement in the profession, navigating legalities, facing complaints, and the emotional toll of legal battles. Dr. Valentina shares her insig

Join Dr. Mike and I for the Animal Chiropractic Freedom Rally Feb 20, 2026 00:36:34 SummaryIn this podcast episode, Dr. Katie and Dr. Mike Adney discuss the evolving field of animal chiropractic, the importance of social media in promoting the profession, and the need for law reform to allow certified animal chiropractors direct access to care. They explore the challenges and opportunities presented by social media, emphasizing the need for authenticity and an area for potential

Join Dr. Bek and I for the Animal Chiropractic Freedom Rally Feb 17, 2026 00:44:51 SummaryIn this podcast episode, Dr. Katie and Dr. Bek discuss the challenges and opportunities within the field of animal chiropractic, particularly focusing on the need for legislative changes, the importance of education and awareness, and the role of veterinarians. They explore the philosophy behind animal chiropractic, the business challenges practitioners face, and the necessity for growth of

Join Dr. Clay and I for the Animal Chiropractic Freedom Rally Feb 13, 2026 00:29:04 In this episode, Dr. Katie Lackey interviews Dr. Clay Sullwold about his role in the Animal Chiropractic Freedom Rally and his expertise in equine upper cervical chiropractic techniques. They discuss the evolution of animal chiropractic, the importance of upper cervical adjustments, and the anatomical differences between horses and humans. Dr. Sullwold shares insights on techniques, case studies,

Join Dr. Petra and I for the Animal Chiropractic Freedom Rally Feb 9, 2026 00:31:08 The podcast features a discussion between Dr. Kaitlyn Lackey and Dr. Petra Sullwold about the upcoming Animal Chiropractic Freedom Rally. They discuss the history, struggle, and barriers of animal chiropractic, as well as the lineup of speakers and their topics. TakeawaysThe Animal Chiropractic Freedom Rally aims to address the history, struggle, and barriers of animal chiropractic.The lineup of s

Lessons from 2025: A Chiropractor's Journey Scaling Your Animal Chiropractic Practice Jan 26, 2026 00:11:45 Keywordsanimal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional developmentSummaryIn this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of s

Just get started Mar 9, 2021 00:14:23 -

Interview with Dr. Michelle Bucci of Turning Point Vet Feb 16, 2021 00:53:45 -

Is chiropractic not enough? Jan 26, 2021 00:16:17 -

Announcement from the TBCE in regards to animal chiropractic Dec 29, 2020 00:18:48 -

Selling your new patients without ever meeting them Dec 8, 2020 00:12:22 -

Win FREE access to our new 8 week course Nov 23, 2020 00:06:22 -

Using 1 piece of content in 12 different ways Oct 13, 2020 00:09:48 -

Growing your empire: an interview with Dr. Grant Tully Sep 22, 2020 00:57:26 -

Building your practice with demonstrations Aug 25, 2020 00:07:35 -

Choosing quality Jul 21, 2020 00:14:35 -

Interview with Molly Cahill: how to be successful on Instagram Nov 7, 2022 00:59:48 -

Interview with Celeste Lazaris (The traveling horse witch) Sep 26, 2022 01:04:33 -

Interview with Bharon Hoag: Advancing Animal Chiropractic Across America Nov 10, 2025 00:45:03 Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for s

Interview with Bharon Hoag: Navigating the Legislative Landscape for Animal Chiropractic Jan 27, 2025 00:36:56 Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for preserving and advancing drugless chiropractic.He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, devel

Interview with Dr. Laurie McCauley, DVM, DACVSMR, CCRT, CVA, CVC; The Transformative Power of Fascia Dec 9, 2024 00:42:37 Dr. McCauley has had a lifelong passion for helping as many pets as possible live an optimal quality of life. After graduating from Colorado State School of Veterinary Medicine she spent six years in general practice and quickly became a pioneer in the field of Veterinary Rehabilitation. She went on to open the first Veterinary Rehabilitation Clinic in 1998 and designed the first underwater treadm

Podcast Rebranding; Dr. Kaitlyn Lackey, DC Mar 4, 2024 00:28:15 Join Dr. Kaitlyn Lackey on her latest podcast episode as she explores her personal growth journey this year and aims to engage in meaningful conversations with all of you about her offerings. Expect an exciting shift in her podcast's content, focusing more on business-related topics and mindset shifts. Dr. Kaitlyn Lackey will also share behind-the-scenes insights on what has worked best for her, a

How to keep pets on track and prevent owners from no showing Nov 17, 2020 00:06:55 -

House call, integrative, or brick and mortar? Feb 2, 2021 00:18:26 -

Animal Chiropractic Realities: Pain is Mandatory, Suffering is Optional; Dr. Kaitlyn Lackey, DC Nov 4, 2024 00:15:28 In this episode of Making Strides for Animal Chiropractic, Dr. Katie delves into the emotional and professional challenges faced by animal chiropractors, emphasizing that while pain in the profession is inevitable, suffering can be avoided through proactive measures. She shares her journey of overcoming adversities, advocating for legislative changes, and stepping out of her comfort zone. She give

From Cold Leads to Raving Fans: The Customer Journey: Phase 1 and Phase 2 Guide; Dr. Kaitlyn Lackey, DC Oct 7, 2024 00:14:20 In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flour

Bridging the Gap: Why Veterinarians Hesitate to Refer Chiropractors: Dr. Kaitlyn Lackey, DC Sep 8, 2025 00:23:34 In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining c

Beyond Adjustments: Enhancing the Client Experience; Dr. Kaitlyn Lackey, DC Sep 23, 2024 00:17:08 In this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving

What Makes an Animal Chiropractic Business Different?; Dr. Kaitlyn Lackey, DC Oct 6, 2025 00:26:11 In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. K

Interview with Francisco Maia: scaling your business by refining your message Dec 5, 2022 01:15:00 -

Manage the admin, prevent the overwhelm Nov 21, 2022 00:27:00 -

Interview with Dr. Danielle Eaton: how to avoid burnout Oct 24, 2022 00:53:39 -

How to have a successful screening... but without the burnout Oct 10, 2022 00:24:40 -

Interview with Ben Agee (a small business attorney) Sep 12, 2022 01:33:59 -

Do I need a blog? Or newsletter? Aug 29, 2022 00:23:04 -

The 3 legs of marketing Aug 15, 2022 00:23:24 -

Why veterinarians need an animal chiropractor on their team Aug 1, 2022 00:21:42 -

What to do BEFORE you give a ROF Jul 18, 2022 00:21:33 -

How to determine your fees Jun 20, 2022 00:27:32 -

Showing up on social media Jun 6, 2022 00:34:10 -

Interview with Dr. Amanda Massey May 23, 2022 00:40:07 -

Is an associate position right for you? May 9, 2022 00:37:11 -

Interview with Dr. Jasmin Collins Apr 25, 2022 01:09:11 -

Why I started Making Strides Apr 11, 2022 00:17:24 -

How to have a successful screening Jun 22, 2021 00:15:26 -

Interview with Dr. Sonya Brouillette May 4, 2021 00:48:23 -

Animal Chiropractic Academy: retreat style animal chiropractic education Dec 15, 2020 00:54:51 -

Interview with Dr. Claudia Cottrell of the IVCA Mar 31, 2020 00:43:34 Join me as I welcome Dr. Claudia Cottrell to the podcast!Dr. Claudia has a very unique role helping the IVCA expand their reach in the United States. Since the IVCA is an international association, she is a trailblazer and making the association reach and test new practitioners of animal chiropractic.In this podcast, we demystify the accreditation process for animal chiropractic schools, talk abou

Comrads NOT competition Mar 17, 2020 00:05:59 Let's not leave animals in the middle!We are comrads in this profession, not competition. Get the animal the care they need and deserve and recognize your own limitations.

Communicating chiropractic by meeting the patient's needs Feb 11, 2020 00:17:30 Communicating chiropractic by 1st meeting the patient's needsAnswer the BIG THREE first.1) Can you even help me?2) How long will this take?3) How much is this going to cost?Then, you have 8 seconds to build trust and 20 seconds to communicate chiropractic.Listen to me explain chiropractic and then give some metaphors you can use in your day to day practice.

Freak of nature? More like freaking unicorn. Sep 15, 2020 00:22:01 -

What to include on your referral forms Jun 9, 2020 00:14:15 -

6 things to say during follow up appointments Jun 2, 2020 00:10:15 -

Getting vets excited to have you their clinic: an interview with Dr. Emily McLeod May 26, 2020 00:56:47 -

The Backbone of Success: Key Considerations for Service-based Animal Chiropractic Businesses; Dr. Kaitlyn Lackey, DC Sep 9, 2024 00:22:01 In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great

What is malpractice insurance and why do you need it Dec 20, 2021 00:15:00 -

Celebrating new patients Apr 21, 2020 00:07:54 After the new patient encounter is done.... how do you still show you care?1. Give a new patient packet2. Call and check in after the appt (Can be automated with Slybroadcast)3. Write a thank you card (NOT an email)4. Send after care instructions via video

Lunch and Learns Apr 14, 2020 00:08:44 The lunch and learn: A GREAT OPPORTUNITY to educate and inspire new patient referrals.In this episode, I break down a brief outline of what I talk about during my lunch and learns so you can have an idea about what you should talk about.1. Get attention2. Build a need3. What is chiropractic4. What is the adjustment5. What is your training6. Misconceptions / what to look for in new patients7. How t

BONUS: Ideas for your practice during COVID 19 Apr 9, 2020 00:06:39 Wondering what to do because let's face it... you NEED income!Here is a letter you can personalize and send out to the referral partners in your area.Resources to help:Acuity / Calendly to book consultsZoom or Skype to host teleconsultscaninehomeexercises.com to send personalized exercises

Calling referral partners Mar 24, 2020 00:06:41 What is the benefit to calling vets that refer patients to you?More importantly, what do you say?Here is a brief outline of the method I use when following up with new referral partners.

US Animal Chiropractic Laws Mar 10, 2020 00:21:56 Unclear and/or chiropractic is a vet's scopeAlabamaAlaskaArizona (vets only)ConnecticutWashington DCHawaiiIowa (vets only)MassachusettsMontanaNew York (vets only)Pennsylvania?Rhode IslandSouth DakotaVirginia?WashingtonWest Virginia (vets only)WyomingDirect-immediate supervision for licensed DC’sCaliforniaDelawareGeorgiaIdahoIndianaKansasKentuckyLouisianaMaineMichiganMississippiMissouriNew JerseyNe

Building relationships with professional handouts Mar 3, 2020 00:10:08 Imagine you're a drug rep arriving at a BUSY doctor office.There's a full waiting room, the doctor is frantic, and you feel like the front desk staff is begging you to leave upon arrival.What you leave with the office is IMPORTANT.Between the choice of a business card, a brochure, or a professional folder, always make the wise decision to go ABOVE AND BEYOND expectations.

Just keep going Feb 25, 2020 00:15:57 Just keep going.A real life story of someone telling me: "No."Hearing "no" is a part of life. You are unfortunately going to hear a lot of it when you are just starting out.Some people are not going to believe in you, and that's okay. Their belief is smaller than what you know you are capable of. Every NO makes room for the NEXT OPPORTUNITY.Live everyday to prove someone else wrong.

Three things you NEED to communicate to referring vets Feb 18, 2020 00:07:52 (Credit for this content goes to Dr. Langmaid at www.theevidencebasedchiropractor.com)Now, as a DC practicing on animals.... I get a lot of questions.But, the most important questions that your referring vets WON'T ASK (but need answered) are delineated in this episode.When forming a new relationship, address these questions first to start the foundation for a great lasting relationship.

Focus on the 80%, not the 20% Feb 4, 2020 00:05:50 20% of patients will DRAIN you.Don't focus on them. Focus on the 80% you live and love to serve.

Creating a Lasting Impact: Retention Strategies for Chiropractors: Phase 3 and Phase 4 Guide; Dr. Kaitlyn Lackey, DC Oct 21, 2024 00:16:05 In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses essential strategies for providing a luxury experience that clients won't find elsewhere. She shares practical tips on how to understand and meet client expectations, ensuring an unmatched journey from appointment to lasting appreciation. This episode continues the series on building a flourishing animal chiropractic pr

Can women adjust horses? Jan 21, 2020 00:03:26 I get asked this all the time and it drives me nuts!The adjustment is about precision and speed; it has nothing to do with power.Women can adjust horses and they do a great job.

Setting your intentions for the year Jan 14, 2020 00:14:53 *Announcement: I have started a community for you to join!*https://www.facebook.com/groups/2681802048575472/Have you actually sat down, been intentional, and SCHEDULED your new year?Being intentional about your schedule can make you more efficient this coming year, so here are a few exercises to get you ready for 2020. It's about being PRODUCTIVE not BUSY.1) Calendar audit of last year-First colum

Your NOT TO DO list. Jan 12, 2021 00:09:56 -

Interview with Dr. Jerry Kennedy, DC Boosting Your Online Presence: Websites and SEO Tips for Animal Chiropractors May 5, 2025 00:46:21 A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. B

Interview with Dr. Chelsea Jones, DC; Growing a Thriving Mobile Animal Chiropractic Practice Nov 18, 2024 00:34:45 Dr. Jones attended Weber State University and graduated with a Bachelor of Science in Health Promotion in 2014. After working in the health field for 3 years she decided to return to school. She graduated with her Doctorate of Chiropractic from Parker University in August of 2020 and specializes in techniques for pediatrics and pregnancy, but also loves to serve the whole family no matter what age

Reflections on the Clinical Essentials Course; Dr. Kaitlyn Lackey, DC Nov 24, 2025 00:24:14 In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with

How to prevent vet suicide by promoting MAINTENANCE and PROFESSIONALISM Apr 13, 2021 00:22:43 -

What kind of insurance do you need? Jun 1, 2021 00:12:04 -

Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC Sep 22, 2025 00:23:30 In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasi

Illuminating Healing: Inside the World of Red Light Therapy with Alon Landa Aug 11, 2025 00:28:11 Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets.With hands-on experience working alongside veterinarians, pet owners, and clin

Find Your Voice: How Confident Communication Elevates Chiropractic Care; Dr. Kaitlyn Lackey, DC Jul 28, 2025 00:25:59 Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve custom

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