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ADHD-ish™

ADHD-ish™

Diann Wingert | ADHD Business Strategist & Coach 300 Episodes Oct 13, 2026

ADHD-ish™ is a podcast for entrepreneurs with ADHD who struggle to run their businesses using conventional advice. The host, Diann Wingert, an ADHD business strategist and coach, explores topics such as business growth, delegation, decision-making, executive function, and burnout prevention. Each episode offers practical strategies, honest conversations, and personal stories to help business owners build systems that work with their unique brains. The show aims to help listeners reduce cognitive load, avoid burnout, and achieve sustainable success without trying to think or work like everyone else.

Episodes

ADHD Founders: Stop Asking "Can I?" and Ask "How Can I?"
ADHD Founders: Stop Asking "Can I?" and Ask "How Can I?" Oct 13, 2026 55:27 In this episode, Diann Wingert and guest Phil Drinkwater dive deep into the intersection of the ADHD brain, neurodivergent shame, and business leadership. They explore how years of masking and internalized stigma impact founders, and why understanding these hidden layers is crucial for growth.The conversation highlights powerful mental shifts, focusing on moving away from self-limiting doubts and
Beyond Motivation: Structuring Your Service Business for ADHD Highs and Lows
Beyond Motivation: Structuring Your Service Business for ADHD Highs and Lows Oct 6, 2026 32:12 Running a service business with ADHD means your energy and focus will fluctuate—and that’s not a character flaw, it’s a business model challenge. In this episode, Diann Wingert shares why resilience matters more than motivation.You’ll learn how to build a “floor, not a ceiling” across visibility, delivery, money, and strategy so your business keeps moving even during low‑capacity weeks. These insi
ADHD, Anxiety and the 4 Drivers That Shape Sustainable Work
ADHD, Anxiety and the 4 Drivers That Shape Sustainable Work Sep 29, 2026 42:53 Welcome to the ADHD-ish podcast, where we explore what it truly takes to build a thriving business when your brain is wired differently. In this episode, host Diann Wingert is joined by Morra Aarons-Mele to introduce the ATAMM framework; focusing on attention, time, agency, and motivation.Many business owners with ADHD faces intense burnout by relying on anxiety-driven habits instead of honoring p
Your Brand Needs Repetition, But Your ADHD Brain Needs Novelty: What's the Solution?
Your Brand Needs Repetition, But Your ADHD Brain Needs Novelty: What's the Solution? Sep 22, 2026 19:12 Entrepreneurial ADHD brains crave novelty, often leading to constant rewrites of core messaging. Yet your audience has barely encountered your message, and reinvention blocks true recognition and authority.Diann Wingert reveals how to keep claims consistent while channeling creativity into fresh angles. By building new doors into the same room, you achieve sustainable repetition that connects with
The Impact of Emotional & Intellectual Intensity on Business, Relationships & Life
The Impact of Emotional & Intellectual Intensity on Business, Relationships & Life Sep 15, 2026 47:26 What if the problem isn’t that you’re too much—but that you’ve spent years trying to fit into environments that don’t understand your intensity? Diann Wingert and Imi Lo explore what emotional and intellectual intensity can look like, and why it often gets confused with ADHD, autism, giftedness, or other labels.If you’ve ever felt misunderstood for feeling deeply, thinking intensely, asking too ma
ADHD-Friendly Marketing: Staying Visible Even When You Can’t Show Up
ADHD-Friendly Marketing: Staying Visible Even When You Can’t Show Up Sep 8, 2026 24:00 “Just be consistent” is frustrating advice for entrepreneurs with ADHD because capacity is anything but consistent. This episode examines why traditional marketing expectations can lead to overwork, burnout, or abandoning visibility altogether.The Balanced Marketing Strategy introduces three complementary forms of marketing: algorithm-based, content-based, and relationship-based. Together, they cr
What Really Happens When Your Product Goes Viral
What Really Happens When Your Product Goes Viral Sep 1, 2026 52:41 What happens when explosive success turns your ADHD business strategy upside down? Dani Donovan returns to reveal the hidden reality of scaling a tool for neurodivergent communities and keeping up with sudden demand.For every ADHD entrepreneur, founder, or business owner with ADHD navigating rapid growth, delegation struggles, and high cognitive load, this conversation offers actionable clarity. D
Redesigning Your Business With ADHD in Mind
Redesigning Your Business With ADHD in Mind Aug 25, 2026 38:22 In this episode of the ADHD-ish™ Podcast, host Diann Wingert sits down with client Kim Van Lue, an executive development coach, to discuss relaunching a business with intention.Many neurodivergent leaders struggle with generalist burnout and unstructured workflows. Kim shares how aligning with an effective ADHD business strategy and building sustainable entrepreneur accountability systems allowed
Your Overthinking ADHD Brain Is the Best Thing About Your Brand
Your Overthinking ADHD Brain Is the Best Thing About Your Brand Aug 18, 2026 45:07 ‍Kristina Flynn has had a psychiatrist since she was twelve, collected diagnoses like frequent flyer miles (anxiety, depression, OCD, bulimia, and more), and still didn't get an ADHD diagnosis until her thirties, after her daughter's birth blew up every workaround she'd been quietly running for two decades.‍Now she runs Story EQ, where she helps people find the story underneath their work. Everybo
Stop Confusing Options for Opportunities: A Practical Guide to Decision Making for ADHD Entrepreneurs
Stop Confusing Options for Opportunities: A Practical Guide to Decision Making for ADHD Entrepreneurs Aug 11, 2026 31:26 Ever find yourself saying yes to a new collaboration, tool, or project—then months later wondering how you got there? If you run a business (especially with an ADHD-ish™ brain), you’re not alone.‍In this episode, I break down why our brains confuse options for opportunities, how dopamine clouds our judgment at the moment of the ask, and share a practical “screen door” filter to make better decisio
A Skeptic's View of Using an AI Coach
A Skeptic's View of Using an AI Coach Aug 4, 2026 37:36 Traditional business coaching falls short when late-night decision-making spirals hit, leaving many ADHD entrepreneurs feeling isolated and tired of generic productivity advice. As a stubbornly self-sufficient business owner, your urgent questions, pivot ideas, and friction points rarely line up with a pre-scheduled coaching call.In this episode, Diann Wingert shares how her digital clone, Di AI,
Out of Sight, Out of Mind: How ADHD Object Permanence Leaks Money From Your Business
Out of Sight, Out of Mind: How ADHD Object Permanence Leaks Money From Your Business Jul 28, 2026 18:53 ‍Welcome back to ADHD-ish! For many ADHD entrepreneurs, "out of sight, out of mind" is a daily reality, whether that means active client projects, strategic goals, or vital admin tasks. When working memory struggles to keep priorities front and center, simple operational gaps quickly turn into overwhelming friction, trapping business owners in cycles of panic work and unnecessary stress.In this ep

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