Owning the Outcome
Owning the Outcome is a podcast about bold bets and breakthrough moments in the HubSpot ecosystem. Hosted by Sarah McDevitt, it features conversations with partners who are navigating an AI-first world. The show emphasizes the growing role of human expertise in AI adoption and the expanding partner opportunity. Each episode explores what comes next for partners in this evolving landscape.
Episodes
Introducing Agent Hub and Agent Builder: Your AI GTM Team in One Place
Adam Cuzzort is VP of Product and GM of HubSpot's Builder Platform, and in his spare time, he flies and tinkers on his own aircraft. His take: In aviation you optimize for safety. In AI, you optimize for trust. And trust, he says, is the gap between experiment and production.
The key to closing that gap? Context. Not a thousand books dropped on a desk, but the right context, already there, alread
Trust Is the Stack: Building Agentic Growth with Siloy
AI isn't a technology you implement on the side. Camilla Agardh, CEO of Siloy and HubSpot's Global Partner of the Year, has built a pan-European platform on a counter-intuitive bet: that scale and human presence aren't in tension—they're the point.
In this episode, Camilla and Sarah dig into what agentic AI looks like in the field right now, why process maturity matters more than company size, an
Pratik Thakker on Why Every Partner Needs a Context Strategy
Pratik Thakker, CEO and founder of elite partner INSIDEA, made one change that shifted everything: He stopped asking "can we close this?" and started asking "should we?"
Saying no led to more complex engagements and a nearly 30% jump in revenue—but the bigger idea is what's driving the company's next chapter—context.
Data tells you what happened. Context tells you why. Pratik believes context is
Revenue Hub is the Data Layer Agents Have Been Waiting For
Sarika Garg, GM of Revenue Hub, has spent 26 years solving hard B2B problems—and she'll tell you this one is the hardest. Revenue data is trapped in disconnected systems, go-to-market has never been more complex, and the old way of knitting it together simply doesn't scale. Revenue Hub changes that.
In this episode, Sarika breaks down why CPQ and billing belong in the CRM, not the finance stack —
From Data to Context: How OneMetric Builds High-Value Agentic Systems
Ankit Malhotra kicks off Season 2 of Owning the Outcome with a bang: He breaks down how to architect multi-agent systems with HubSpot at the center, connecting Claude, Clay, and LinkedIn into ecosystems that run prospecting, qualification, and outreach with minimal human involvement.
Ankit gets specific and the conversation goes deep: Real builds, real outcomes, and real insight on HubSpot's cont
Season 2: Services Aren't Dead. They're Indispensable.
AI was supposed to kill services businesses. Instead, it made partners—and ecosystems—indispensable to deliver customer value.
In 2025, HubSpot's top partner tiers grew by 30%. IDC set the opportunity ahead at $42 billion by 2030. And just last month, the companies building the world's most powerful AI concluded that human expertise is still the distribution layer.
Season 2 of Owning the Outcom
Superside's Jen Rapp on the AI Bet That's Reshaping the Agency World
Most agencies use AI the same way: Customers talk to humans, humans run it through AI, work comes out faster. Superside does the exact opposite—and it's why the biggest agencies on the planet are watching them.
Jen Rapp, Chief Customer Officer at Superside, calls it the agentic front end. Customers interact with AI first. The AI builds a context-rich brief from everything the client has ever do
HubSpot’s New Chief Product & Tech Officer on Building What Matters
Listen in to this special episode of Owning the Outcome, as Sarah dives into product strategy and customer value in the AI era with HubSpot’s new Chief Product & Technology Officer, Duncan Lennox.
Duncan brings decades of experience as a founder, product leader, and builder through multiple technology shifts—from the early days of SaaS to today’s AI era—and a relentless focus on solving for the
Season Finale: HubSpot Executives on Growth, Data, and the Partner Opportunity
We’re closing out the season with two of HubSpot’s top leaders—Karen Ng, EVP of Product, and Angela O’Dowd VP of the Global Partner Ecosystem— to share their takeaways and what's ahead for partners.
We'll cover:
Why HubSpot believes partners will lead the AI transformation
The AI-Ready Partner Playbook in action: Where leaders are already generating 20% of revenue from AI services, a
Transformation Tips from Bright Digital’s Head of AI & Innovation
This episode is all about tactics and customer value. Join Sarah and Aimane Ben M Hand, head of AI & Innovation at Bright Digital, for a packed 20 minutes on how to build a relentlessly innovative AI-first culture within your business and how to deliver AI outcomes for customers, even when trust has been eroded in the past. You'll learn:
How to drive AI adoption internally: Bright Digital’s
Why Culture Is the Real Competitive Advantage in the AI Era
Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace of AI as an amplifier of human potential. In this episode, you’ll hear:
How Gemma turned her experience in educatio
HubSpot's New Chief Sales Officer on Partners, AI, and Upmarket
HubSpot’s new Chief Sales Officer, David Cohen, has spent the last six months traveling the globe meeting partners and customers. What he’s learned is shaping not only how HubSpot goes to market, but how to win upmarket—together. It’s a conversation about leadership, the AI transformation reshaping go-to-market, customer value, and why partners are central to winning the next era of growth.
AI, Sports, and Global Impact: The Engaging.io Story
From breaking into North American professional sports to scaling complex organizations worldwide, Engaging.io has built a reputation for technical depth, honesty, and impact.
In this episode, CEO Michelle O'Keeffe dives into AI adoption, why clean data beats hype, the importance of verticalization, and how a strong collaborative leadership style fuels growth across the ecosystem.
Stay Small, Grow Big: Building AI-First, High-Impact Teams
The next 30 minutes offer a practical playbook for founders and operators chasing enterprise-level impact without enterprise-level headcount.
You’ll learn:
• How to unify your data model so AI agents operate with precision
• Where to apply AI to collapse workflows, cut costs, and speed cycle times
• How to re-engineer delivery so humans and AI work in sync
• Change management tactics that get s
Time to Value, Time to Win: Scaling Smarter with AI and Apps
There's never been a better time to be a builder, and in HubSpot's ecosystem, we're seeing more and more partners who deliver solutions and list apps in our marketplace. Why? Daryl Michel—CEO at Cogent Connective—says its all about freedom of choice and the best way to solve a customer's challenges.
This episode is an energizing look at how to scale as a partner today, including:
How buildin
Designing for a Generative Future: AI, Intelligent Interfaces, and Enterprise CX
Multimodal interfaces. Real-time personalization. Data privacy. Content ownership. Responsible AI.
In this episode, Eve Sangenito of global consultancy Perficient offers a grounded, enterprise lens on the evolving demands of AI-powered customer experience—and what leaders (and the partners who support them) need to understand right now.
Eve and Sarah explore how generative AI is reshaping custom
Constraints Breed Innovation: AI's Quiet Rise in LATAM
Constraints breed innovation—and in LATAM, it’s become a competitive edge. In this episode of Owning the Outcome, we hear from Cecilia Hayafuji, who saw cracks in the system and built HAL into an elite HubSpot partner agency. From her early days navigating global tech giants to launching her own firm at 50, our guest has lived through every major shift in the industry—and is now leading the charge
Why the Future of Work is More Human Than You Think
Helen Russell, HubSpot’s Chief People Officer, believes the age of AI is making work more human, not less. In this episode, she shares how HubSpot is approaching our culture in the AI-first era, digs into relational intelligence and the human + AI workforce, unpacks how vision, empathy, and integrity are reshaping leadership—and why outcomes, not adoption, should guide how we measure success in th
From Loss Leaders to 1M Contacts: One Partner’s Journey
Fabian Valado, General Manager at BFJ, has done it all—sold at a loss just to get experience, taught clients how to buy, and scaled his agency into working with customers in the 500k—1M contact range by staying relentlessly focused on outcomes.
In this episode of Owning the Outcome, Fabian talks candidly about what it takes to grow from small partner to enterprise-ready seller. He gets into how
The Enterprise Shift: Building AI Value Without the Buzzwords
"You have to think of AI as not just tech. It's a strategic capability that all team should have and understand—especially CEOs." In this episode of Owning the Outcome, Jeff Pedowitz, founder and CEO of The Pedowitz Group, talks about what it takes to drive transformation for enterprise clients in the age of AI. With over a decade of experience helping large organizations modernize how they grow,
No Shortcuts: How BONANA Earned HubSpot’s Customer-First Award in Under 2 Years
Jasey Tielen built BONANA to do what most partners only talk about—drive real customer impact. In just two years, BONANA won HubSpot’s Customer-First Award in EMEA. How? By aligning people, process, and data, especially as AI transforms how we work.
In this episode, Sarah and Jasey get into:
What it means to be a “trusted advisor” in today’s ecosystem
How to build trust without custom
Winning in the AI Era: Yamini Rangan on the Power of Partners + AI
What does it take to lead through a moment of massive transformation? In this episode, Yamini Rangan, CEO of HubSpot, sits down with Sarah to talk about the evolving role of partners in the age of AI. From the rise of agents to the power of relational intelligence, they explore how the most meaningful customer experiences are rooted in both human connection and technological possibility. It’s a co
From Data to Dialogue: Building Trust with AI in the Front Office
You have questions, Sam Anderson—CEO of Origin 63—has answers. And now, so does Customer Agent. In this episode, Sarah and Sam talk trust, handoffs, and what it really takes to make AI work alongside humans. And, they get into all the details on how to use AI to unify unstructured data, activate knowledge bases, and build always-on assistants that support teams across the front office.
The Anti-Niche Strategy That Won Global Partner of the Year
Daryn Smith, CEO of Huble, shares how his team became HubSpot’s 2024 Global Partner of the Year—not by verticalising, but by chasing complexity. From early SMB roots to winning multinationals, Daryn explains why global reach, process re-engineering, and strategic patience are the new currency of scale. He also unpacks their shift to value-based pricing and how AI is reshaping—not replacing—their s
What to Expect From Owning The Outcome
Get ready for Owning The Outcome, a podcast that unpacks how HubSpot’s most successful partners are leading with AI and owning the outcome in this new era.
Accelerating Growth with Category, Industry, and Platform Specialization
Adi Jagannathan, the CEO and co-founder of OpenFlow, joins the show to talk about OpenFlow's journey from being a CRM software and industry agnostic firm to deeply specializing in the cannabis and dispensary industry. Adi shares the challenges he faced while operating agnostically, the evolution of his agency’s business model, and how his category specialization (RevOps), industry specialization (
Prospecting & Lead Generation Tactics That Work for 2024
Lara Triozzi and Terri-Lynne Anderson, CEO and Sales Manager at Market Launcher respectively, join the show to talk about prospecting and lead generation. With both perspectives, we get to talk about both the broad evolution of B2B prospecting and the cyclical nature of how sellers must change their approach to reach prospective buyers and the tactical approaches that work best from someone on the
Parental Leave Planning & Continuity in the Client Experience
Angela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manages a mix of both full-time and contract employees to maintain flexibility, and when, where, and how redundancies and cove
Scaling Delivery with a LATAM-based Team
Carlos Corredor, CEO and cofounder of Condor Marketing and Staffing Agency who’s here to talk about how he’s grown his agency past 70+ employees primarily through a delivery team based in Latin America. We discuss the history of Condor and its growth trajectory and Carlos’s philosophy on building a LATAM-based delivery team while targeting and working with US-based clientele. We get into employmen
Partner GTM with a Recommended Tech Stack and App List
Matt Smith, CEO and Founder of 1406 Consulting here to talk about two things: first, his entry into the HubSpot partner ecosystem via the old sales partner program—which we now know as the Provider program. We talk about 1406’s origination and beginnings, how they started as a HubSpot partner, and how its navigated the ecosystem through today. Second, we talk about tech stack and platform consulti
Launching a Verticalized Sub-Brand
Brian DeKoning and Duncan Craig, partners at Raka, join the show to talk about Raka Health—a new verticalized sub-brand launch geared towards healthcare and life science brands. They discuss the launch and how they made the call to formalize this specialization into its own brand. And with the launch of Raka Health, they share the changes they had to make structurally, operationally, within their
Implementing the Four Day Workweek
Hannah Collins Lee, co-founder and CEO of Second Mile, joins the pod to talk about one of the hottest topics in the business world: the four day work week. Hannah shares how the team ideated on, tested, and then fully implemented for Second Mile—and she walks us through what it now looks like in practice. She outlines exactly how the processes, operations, and employee expectations had to evolve t
Evolving ABM with an Account-Based RevOps Strategy
Ryan Burkett, Director of Marketing and Operations at BrandGen.io, and Galen Dow, Director of Business Development at BrandGen.io join the podcast to talk about ”ABR”, or an account-based RevOps strategy, which presents a significant revenue opportunity for solutions partners and agencies as the next evolution of account-based marketing (or ABM). Ryan and Galen start by contrasting ABM vs. ABR, in
The Tech-Enabled Path Towards Scale
Matt Bolian, CEO and cofounder of Supered, brings his unique perspective from both the solutions partner and now app partner side on why managed services, agencies, and other people-centric organizations can be difficult to scale. Matt shares why a scaling strategy is so important, how partners should be prioritizing pathways towards scaling, and what opportunities are in front of those partners w
Selling and Servicing Frameworks from a Growing Partner
This week's guest is Tom Richard, CEO and Co-founder of Unlimited Tech Solutions. As his organization knocks on the door of becoming an Elite-tiered solutions partner, Tom shares the selling and servicing frameworks that have proven to be successful in aiding his team's growth. We start with how he frames his organization in the ecosystem (and the name Unlimited Tech Solutions provides a great hin
Evolving Your Sales Strategy as a Small (and Growing!) Agency
Christopher Nault, Founder and CEO of Growth on the pod to talk about balancing small teams and sustainable growth. Chris walks us through how his team navigated the transition from traditional marketing agency to revenue generation and ops consultancy, a move that I know many partners are either thinking about or actively doing themselves, including actionable insights for others to apply to thei
Growing an Agency YouTube Channel (and Lead Engine) to 1.2M Views
Tyler Samani-Sprunk, Chief Marketing Officer at Simple Strat, joins the show and pulls the curtain back on HubSpot Hacks—the highly successful YouTube channel the Simple Strat team manages to the tune of 18,000+ subscribers and 1.2 million video views. Tyler opens up to the history of HubSpot Hacks, where and how it began, and how it operates today. We discuss those early days, how the initial pil
A Community Builder's Guide to Community-Led Growth
Dan Moyle, HubSpot Advisor at Impulse Creative and the instructor for HubSpot Academy’s community building bootcamp, joins the show to share his perspective on community-led growth and why it's such an important concept and strategy for solutions partners to anchor to. We dig into the specifics around building communities, around your organization and as a paid service for your client’s organizati
HubSpot for Education & Deep Niche Alignment
Gemma Price, CEO of HubGem, shares the history of HubGem and the path that led her towards specialization around the education space. We talk about the benefits of niche alignment for her team, her clients, and for the relationships she’s cultivated within HubSpot’s sales organization. Gemma also shares the risk partners face when making the decision to niche and the important considerations for a
Operationalizing AI-Powered Solutions and Processes
Kevin Barber, founder of Lean Labs, joins the pod to share his POV on the opportunities in front of HubSpot solutions partners with generative AI. He shares the ways in which his team has begun leveraging AI, what’s been replaced in their internal processes, and what’s been augmented and improved. We talk about the AI-prompt-powered solutions the team has both piloted and formally rolled out, like
The Advantages to Maintaining a Lean Team (in both Sales and Servicing)
Neil Clarke, Digital Director at Quattro, joins the pod to discuss his process for building, maintaining, and prioritizing a small team—and how a lean operation has its advantages to both selling and servicing clients. Neil walks us through those advantages, value propositions, and how it manifests into Quattro’s go-to-market—including why & how it can be an attractive option for prospects compara
Culture & Sales: Dan Tyre's Strategy for Achieving Scale & Sustainable Growth
Dan Tyre, a 16-year veteran of HubSpot, head of the Lion community, facilitator of Academy’s bootcamp strategy (most notably the Pipeline Generation Bootcamp), and longtime advocate, resource, and friend to many in the solutions partner community joins the pod to talk about the two things he says are the most important aspects of scaling your business as a HubSpot partner: culture and growth.For c
Driving Sales Performance with a Sales Enablement Strategy
Dani Buckley, Vice President and General Manager of LeadG2, joins the show and shares with us her team’s strategies for securing sustainable growth as a services provider. Our primary discussion is around sales enablement, and while they offer sales enablement services to their clients, Dani shares what sales enablement looks like for her team, including the methodologies, resources, playbooks, pr
Synergy & Strategy: Unlocking Growth Through "Sister" Agencies and Partnerships
Tara Gearhart, owner of T Media Consulting, joins the show to discuss (1) established relationships with “sister agencies” and (2) the strategies that have allowed Tara, as a small business owner, to achieve sustainable growth and to carve out success as a Platinum tiered solutions partner. For partnerships, we talk about how & why she’s sought out relationships, how these help support her menu of
Unlocking Operational Efficiencies with Private Client Portals
Jeff Bell, President of Mindscape, joins the pod to talk about Service Hub—and how they built in a client portal through Knowledge Base and Help Desk where clients can access embedded reports unique to their business, viewing recordings of trainings and videos custom built for them, submitting tickets to their points of contact at Mindscape, and more. Jeff shares structurally how it was built, how
Scaling Small Teams with Solutions-Based Selling
Christopher Barnett, Founder of WORQFLOW, joins the podcast to explore solutions-based selling as a catalyst for scaling small sales teams. He explains its intersection with RevOps and how it can give partners an edge in competitive scenarios with other CRMs. Christopher also delves into multi-Hub selling, shares how it enhances the value of HubSpot, spotlights his favorite Hub "pairings", and com
Navigating the Proliferation of Artificial Intelligence
Bryan Byler, Director of Solutions Architecture at Mole Street, is here to talk about artificial intelligence—specifically, how partners can navigate the growing proliferation of AI-powered solutions and technologies. He outlines a number of use-cases that partners should consider incorporating into their work streams, tools that enable those use-cases, and how he keeps pace with the rapidly evolv
Powering Agency Efficiencies with Generative AI
Rich Wood, CEO of Six and Flow, joins the podcast to share his team’s experimentation with generative AI. He discusses what drove the initial interest, the guardrails he’s set for his team, and how he’s begun integrating it into his workstreams, processes, and more. Rich also shares some thoughts on how to onboard a larger team to generative AI use and upskill a team’s “AI-savvy-ness”—including pr
Accreditation Applications Built to Pass (from a 3x-Accredited Partner)
Samuel Banks, Head of Implementation at Fuelius—a solutions partner who has been awarded three accreditations, joins the podcast to share how he identifies the work his team does as being well aligned with a specific accreditation, and how others can determine their readiness and eligibility. He shares the actual application preparation process, including who was involved across the team, the proj
How to Maximize HubSpot Academy for Accelerating Your Career
We’re less than ONE WEEK away from World Certification Week 2023—so George B Thomas, owner of George B Thomas, LLC and longtime HubSpot Academy advocate, joins the show to walk us through the role HubSpot Academy has played throughout his career and life journey, and the impact he’s seen from achieving certifications by the dozens. We get into this year’s World Cert Week event, what his plan is, a
Scaling New Hire Onboarding with Academy Certifications
The countdown to World Certification Week 2023 has begun! From May 15th through the 19th, HubSpot will donate five dollars for every certification awarded during that week to nonprofits dedicated to expanding access and opportunities for education around the world. So it makes sense that for this week’s episode, Penina Shtauber, a Director of Digital Marketing at ScaleOps, comes on the show to tal
Selling Into & Servicing the Enterprise
Rod Moynihan, CEO of B.A.C., joins the show to share insights from his years of experience sitting on both sides of the SaaS partnership table. He offers his perspective on what solutions partners need to operationalize to be ready to engage with corporate, enterprise, and upmarket buyers—and how they can “earn the right” to have a seat in those discussions. We discuss the importance of deeply und
Change Management and Ensuring Post-Implementation Adoption
Sam Anderson, CEO and cofounder of Origin63, joins the podcast to discuss her journey in becoming a technical consultant for upmarket HubSpot customers. Sam walks us through the team's original pivot to technical consulting services and how the needs of upmarket business change, become more specialized, and require thorough, post-implementation support. As Sam mentions, the actual implementation o
HubSpot's Strategic Objectives and Partner Vision w/ CEO Yamini Rangan
Yamini Rangan, HubSpot’s Chief Executive Officer, joins the show to share her vision for the HubSpot solutions partner program, HubSpot’s own strategic objectives for 2023+, the opportunities ahead for solutions partners, and her recommendations for how partners can thrive in the ecosystem. We start by checking in with her original vision statement for the partner program from a few years ago—and
Leveraging a Connected Platform with RevOps & HubSpot's Operations Hub
Jim Delaney, CEO of Traction.ai, who’s here to talk about his perspective on revenue operations, HubSpot’s Operations Hub, and the importance of a connected platform. We start with Jim’s definitions for both connection and revenue operations—and the relationship between the two. He also shares how businesses can self-evaluate when their business may be ready for RevOps support (or the types of que
Market Like a Human (and a Focus on Quality vs. Quantity)
This week, we have on Dustin Brackett, CEO and Founder of Hive Strategy, and author of the brand new, just-released book “Market Like a Human”. In our conversation, Dustin explains what it means to "market like a human" and how a focus on quality over quantity can solve the problems prevalent today in marketing and sales strategies. We also talk about the crisis of disconnection and how Dustin’s m
Expand Services and Improve Margins with Hapily, a HubSpot Ventures Portfolio Company
This week, we have on both Connor Jeffers, Founder and CEO of Aptitude8, and Brandon Greer, Head of HubSpot Ventures, to discuss the launch of hapily. Last week, HubSpot announced an investment into A8 Labs, the app studio founded by Aptitude8, to launch as its own software company—which has now been rebranded as hapily. Brandon walks us through the history of HubSpot Ventures and his perspective
Shifting from Agency to Revenue Performance (and Planning for the Future)
We're joined by Patrick Biddiscombe, CEO of New Breed, who just recently was announced as HubSpot’s North American Partner of the Year. Patrick joins the show to talk about New Breed’s shift from traditional marketing agency to a revenue performance management firm. He offers his perspective and definition of revenue performance management, what led to New Breed’s shift, and how it has impacted se
Winning Upmarket with Revenue Intelligence and Knowing Your "Closed Won DNA"
This week, we have Patrick Thorp, co-founder and CRO of Ebsta, on the podcast to discuss the move upmarket and the importance of deep, actionable sales and revenue intelligence. Patrick starts the episode with tips and tactics for go-to-market teams looking to effectively engage upmarket businesses, including moving from lead-based to account-based strategies, the importance of phone calls over em
Solving Sales Problems with an Event-led Marketing Strategy
Katie Street, founder of Street Agency, comes on the podcast to explain that marketing is oftentimes the solution to a business’s sales problem. Katie starts off by explaining why, and how marketing (specifically, content and brand marketing) can meaningfully contribute to an org’s sales efforts. We also talk through, and unpack, the successful event-led strategy Katie and her team leverage, throu
ChatGPT and AI-Fueled Agency Disruption
This week, we’re joined by Paul Roetzer, founder and CEO of the Marketing AI Institute, who breaks down the emergence, and seemingly overnight sensation, of ChatGPT and how it’s set to disrupt agencies, services providers, and HubSpot solutions partners in 2023. Paul starts by explaining what ChatGPT and generative AI tools are, what they allow users to do, and how to design your prompts for the d
Sustained Growth Through an Apprenticeship Program
This week, we’re joined by Emma Lynch, Managing Director and Founder of BBD Boom, who comes on to discuss her team’s growth through a successful apprenticeship program. Emma starts with where and how it started and carries us through what it looks like today. She shares what she looks for when seeking out a local college or university, and the things she finds make a good college partner. We discu
The Playbook for Running Customer Success in HubSpot
Stuart Balcombe, Product Marketer at Arrows, joins the podcast to discuss how organizations can run customer success functions in HubSpot and why it can be so valuable in delivering a connected customer experience. Stuart highlights the benefits of using HubSpot for customer success, including ease of process creation, cross-org visibility of data and the customer journey, efficiencies and opportu
Inbound Demand Generation & Adapting to Changing B2B Buyer Trends
Phil Vallender, Director of Blend Marketing, joins the show to discuss changing B2B buyer preferences and his team’s method for adapting. As Phil notes, buyers are attempting to remain as anonymous as possible, with a strong partiality for data privacy, the avoidance of cold calls and spam messages, and a general disinterest in a seller’s “lead nurturing events”. Phil offers his read on changing p
Global Teams & Productizing Technical, Complex Service Offerings
Mandy Thompson, Founder and CEO of Digital Reach Online Solutions, joins the show to talk about both her approach to building a globally distributed team and a big bet the team is making on productizing the complex end of HubSpot services—like API integration deployment. Mandy starts with her approach to building global teams, including the human-centric principles the team anchors to, the methods
Revenue Generation and Accelerated Sales Velocity via Sales Automation
Sean Katz and Carlos Pantoja, co-founders of Optima Solutions, joined the podcast to talk about improving sales performance, and accelerating sales velocity, with automations. They first set the scene on their ICPs, or ideal customer profiles—sharing the types of orgs, sales team sizes, org chart makeups, and key problem areas—that benefit most from their team’s automation services. We then get ta
Achieving the B Corporation Certification
Nick Redding, Managing Director of Reddico, joins the show to talk about his organization’s journey to being certified as a B Corporation, or B Corp. As Nick explains, B Corps give as much consideration to their social and environmental impact as they do to their financial returns, and so he starts our conversation off with explaining what this means for Reddico, the process it takes to become eli
Betting on Connection at the Human, Platform, and Customer Levels
Ben Rubin, VP of Revenue at Remotish, joins the show to share his perspective on the age of the connected customer and the resulting big bets he sees his organization making as we prepare for 2023. Ben digs into the importance of human connection, and how it manifests itself in sales calls, client engagements, and hiring pipelines—citing that even in B2B communications and interactions, it’s human
Leveraging the App Ecosystem for Improved Services and Customer Value
Dax Miller, Head of Product for A8 Labs, joins the show to talk about app development and the opportunities in front of solutions partners. He shares his thoughts on how partners should be thinking about, and leveraging, the app ecosystem as a conduit to sell more services and improve the value they bring to their clients—including use-cases and success stories A8 Labs has seen with other partners
HubSpot Admins and the Opportunity for Partners
This week, HubSpot Academy’s own Kyle Jepson joins the show to talk about HubSpot admins. As HubSpot’s resident admin advocate, champion, Kyle shares his definition of a HubSpot admin, the responsibilities they own, and things they must know inside of HubSpot. Kyle talks through the differences between admins and solutions architects—and how he views the distinctions, contrasts, and overlaps betwe
Connected Data & Consolidated Tech Stacks: How to Drive ROI with RevOps Consulting
Natalie Furness, CEO of Rev Ops Automated, joins the show to talk about revenue operations. Our conversation though starts with data, how triaging disjointed and unactionable datasets helps solve the crisis of disconnection spoken about from INBOUND22. We also talk about tech stack audits and consolidation—how she manages that process for clients, how it differs based on customer size, maturity, a
Deep Vertical Alignment & Prospecting Through Your Podcast
Coming to you from the partner space at INBOUND22, Karim Bouras, the founder of Nile, jumps on the show to share the big bets his team is making as we approach 2023 as a means of triaging the saturation and commoditization of inbound services. Karim highlights two major bets—first, specialization around an industry and a deep investment into the marketing strategy for this specific industry. Karim
Betting on Technical Consulting & Complementary Services Provider Partnerships
This episode was recorded LIVE from the Partner Hub at INBOUND22. Becky Murphy, Managing Director and co-founder of BabelQuest, joins the podcast to talk about the big bets her team is making as we approach 2023 as a means of triaging and saturation and commoditization of inbound services. Becky shares how she’s thinking about the channels and means of engagement her team is using for their next s
A Special Preview of the Partner Experience at INBOUND22
Today, we have on Justin Graci, Principal Marketing Manager at HubSpot. Justin is responsible for a number of enablement initiatives for our solutions partner community, and today, he previews the exclusive solutions partner experience at INBOUND. Justin starts by explaining why INBOUND is such a special and exciting event for partners specifically, walking us through opportunities available for n
Cutting Through the Inbound Retainer Noise with Business Process Design
Today on the podcast, we have on Jens Sundell, Chief Revenue Officer at Kaksio Labs. Jens shares his team's growth story as a partner and the team's intentional decision not to get into the traditional inbound marketing retainer business. We discuss what drove that decision and how they instead found their niche in consulting for business process design. We then dig into exactly what business proc
An Elite Tier Origin Story (and the Impact of Business Coaching)
Today, we have on Luke Trewin, Managing Director at Modern Visual. This podcast loves a good origin story, and what’s great about Modern Visual’s beginnings, is that Luke’s very first official office job was taking on the website projects that were the catalyst for Modern Visual. And now? His team is an Elite-tiered, accredited HubSpot solutions partner. Luke walks us through when and how he decid
How Avidly Structured their C-Suite to Enable Growth Globally
Ingunn Bjøru, Chief Customer Experience Officer of Avidly, explains how Avidly has restructured their C-suite and has added and redesigned roles and responsibilities—including a Chief Revenue Officer, a Chief Technology Officer, and a Chief Customer Experience Officer. We learn about the teams these folks both build and manage, the focus areas and points of strategy that fall under their purview,
Booking 20 Meetings a Day with C-Suite Contacts via Cold Outreach
Shawn Peterson, CEO of Quantum Business Solutions, walks us through the sales machine he’s built that has led to scalable, repeatable, and predictable results for his business and his clients. On their best day, Quantum booked 20 meetings with c-suite contacts via cold outreach—with his team’s best months including over 100 meetings booked. To understand how, we start the tech stack he uses (inclu
Improved Focus and Flexibility with Agile Retainers
Jessica Scanlon, CEO of Hot Dog Marketing, joins the podcast to share her team's journey in transitioning from standard retainers to an agile retainer strategy. As Jessica explains, by leveraging the agile methodology, the planning cycles and production sprints of her team’s retainers now allow for more flexibility, responsiveness, and better client results. We start with a breakdown of agile reta
Rebranding and Pivoting from Full-Service Agency to Migration & Integration Specialists
In today’s episode, Ranya Barakat, CEO of CRM Toolbox, joins the show to talk about the major transitions, pivots, and inflection points her team has navigated over the last few years—as CRM Toolbox, a firm offering migration, integration, and complex onboarding services, used to be IDS, a LATAM full-service agency. Ranya starts with the why: what sparked the change in name and branding, the pivot
Recommended
Mother Daughter Relationship Show
Skin Deep MDs with Dr. Mamina Turegano, Dr. Lindsey Zubritsky and Dr. Jenny Liu
girl talk 🎧🫧
Booked, Blonde & Busy w/ Olivia Ponton
LOVE SOMEONE with Delilah
Classical Christian Education
Veritas Vox - The Voice of Classical Christian Education
Enjoy Teaching Again | Elementary, Teacher Burnout, Student Behavior, SEL, Classroom Management
Entrepreneur Kids Legacy Show - Family Motivation, Business Boss Babies, Inspirational Speakers and Healthy fun food
McKinsey on Consumer and Retail
megahired.com
Telli Talks with Telli Swift
