Start Being Seen - Personal Branding & Visibility for Women Experts
Start Being Seen is a podcast for women experts—speakers, authors, consultants, and founders—who want to increase their visibility and build a strong personal brand. Host Michelle B. Griffin, a TEDx speaker and PR strategist, offers guidance on personal branding, visibility, and PR, with practical LinkedIn tips from her book. Each episode ends with an actionable takeaway to help listeners become more confident and competitively positioned in their fields.
Episodes
Stop Waiting to Feel Ready: How to Overcome Fear and Feeling Stuck When It’s Time to Get Visible
Send us Fan MailYou know you need to get out there. You're ready. But something keeps stopping you.Maybe it's LinkedIn. Maybe it's speaking. Maybe it's pitching yourself as a podcast guest. Maybe it's finally launching that big thing you've been working on for months.Whatever it is, this episode is for you.Because I've been there. More times than I'd like to
Ready to Get Visible? The 5 Clarity Questions That Make Putting Yourself Out There Easier
Send us Fan MailIf you've been feeling ready to put yourself out there but something keeps stopping you, this episode is for you.I've been there too. And I hear it constantly from the women I work with. You're ready. You know you have something to offer. But something just keeps getting in the way.Here's what I want you to know. It's not a visibility problem. It's a c
The Free AI Tool That Instantly Turns Your Existing Content Into a Visibility Machine
Send us Fan MailWhat if you could take your book, your guide, your speaking topics, your blog posts, everything you've already created and instantly turn it into podcasts, visuals, quizzes, infographics, and more?That's exactly what I'm sharing in this episode. And it's completely free.A few weeks ago I was a guest on Gillian Whitney's Easy Peasy Books podcast and dropped
How to Powerfully Present From a TEDx Talk to Keynote Stage - Insider Tips from a Speaker Coach
Send us Fan MailLast week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it.And this one isn't just for TEDx speakers. Whether you're a seasoned speaker, an emerging one, or someone with a stage on your vision board this episode is packed with the presentation coaching
How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson
Send us Fan MailA year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University.It was one of the highest professional moments of my life. And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own.It's a heartbreak I won't pretend doesn't sting. But here's
How to Show Up, Stand Up, and Speak Up With Intentional Visibility With Deb Drummond
Send us Fan MailThis is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages,
Why AI Visibility Is the New Search Engine for Finding Women Experts: Grab The Experts Guide
Send us Fan MailPeople aren't going to Google to find experts anymore. They're going to AI.ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way.I know because it happened to me. S
The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)
Send us Fan MailIf you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond.Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to s
Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor
Send us Fan MailIf you've ever held back from putting yourself out there or going after being more visible, this episode is for you.My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned th
I'm Back...We're Back...She's Visible™ Is Here and Why It's Your Moment & Movement
Send us Fan MailHello, friends...I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too.In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up.I share:What She's
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
Send us Fan MailSo what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that.We're authors, speakers and podcasters using LinkedIn to build our v
How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus
Send us Fan MailEver wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to e
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Send us Fan MailEver felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.From launching a podcast wh
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Send us Fan MailWant to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her m
Stop Overthinking LinkedIn: How to Step Out With Confidence and Differentiate Yourself With Sarah Clay
Send us Fan MailNow is the time to stop overthinking LinkedIn and start becoming visible and known for your expertise business as a B2B founder and expert. Whether you're just getting started on the platform or want to become more consistent, this episode is for you. Learn how to overcome your most pressing fears about putting yourself out there on LinkedIn, the 3 tips to starting small and s
How To Get Your Thought Leadership/Business Book Out Into the World with Emily Crookston, PhD
Send us Fan MailTired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?Good news: this episode will get you unstuck and on your way to writing your business book.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain cl
How to Become a Confident Public Speaker (and Learn to Bet On Yourself) with Lisa M Dublin
Send us Fan MailIs becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.✨ L: L
Are You Known For What You Do Best? (BIG ANNOUNCEMENT) That Will Ensure Your Are
Send us Fan MailYou’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be.On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the first book in the Own You
How to 'Own The Room' - Take Control of Your Career and Be Recognized for Your Brilliance with Sharon Ehrlich
Send us Fan MailWant to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors.Yes, you read that right.Many high-performing experts and leaders believe working harder and taking on more tasks is the key to recognition and promotion. This often leads to burnout rather than respect or advancement.If you want to 'own the ro
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Send us Fan MailWant to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of th
How to Get Started On LinkedIn and Grow Your Personal Brand in 2025: New Data and Content Insights With Founder Ivana Todorovic
Send us Fan MailReady to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention a
How to Showcase Yours Expertise With Storytelling On LinkedIn and Elevate Your Authority With Jennifer Belmont Jennings
Send us Fan MailHow do you balance posting on social media without feeling cringy and spammy?And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal brandin
How To Reinvent Yourself and Do The Work You Were Created to Do with Lisa McGuire
Send us Fan MailDoing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be. You have the power and choice to step out of the rut and find the work that lights you up. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidenc
Forget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry with Humaira Akhter
Send us Fan MailDo you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. person
How to Be Confident On Camera and Nail Your Presentation: A Former TV Anchor Spills Industry Secrets + Free Course for You
Send us Fan MailThere's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling.That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking
How to Find Clarity and "Own Your Lane" of Opportunity, Impact and Profit With Tanya Windman
Send us Fan MailWelcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co.Like Tanya, you may be interested in launching your business or pur
How to Love Networking and Marketing Yourself As An Introvert with Brenda Meller
Send us Fan MailDon't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities.The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.Join
How to Define Your Niche for Your Personal Brand and Uniquely Stand Out With Natalie Hales
Send us Fan MailIs it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve?Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field.Learn how Natalie carved out her differentiation to be
How to Premium Position Yourself for Next-Level Visibility Opportunities With Shari Biery
Send us Fan MailWelcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership.Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health and wellness coaching field.S
How to Guest On LinkedIn Live Stream Shows and Skyrocket Your Visibility: A Step-by-Step Guide With Gillian Whitney
Send us Fan MailGuesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals.It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast-track you to land
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Send us Fan MailAre you considering launching a podcast to boost your visibility, brand, and thought leadership?What high-level considerations, trends, and updates are needed before you launch?Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attenti
How to Charge Your Worth, Quit Underselling Yourself and Make More Money As a Women Expert Entrepreneur with Chella Diaz
Send us Fan MailHere's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value.Those are the exact words from this week's guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to Increase Your Fees Confident
How this Female Founder Is Building Her Personal Brand Growing Two Successful New Businesses With Brittany Perez
Send us Fan MailWelcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching two successful businesses and growing a dedicated team.This m
Finding The Brand Inside of You (for Fast Results) With Leigh Maneri
Send us Fan MailIt's another series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership.This week's episode features a recent client, Leigh Maneri, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that makes you you, and getting out there with your gifts and genius.We discus
How to Confidently Pitch (and Get Accepted) On Podcasts: The Step-By-Step Process With Podcast Publicity Expert Alice Draper
Send us Fan MailReady for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise.If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Writers, details her best tips an
How To Land Media & Speaking Opportunities Fast: The Power of a Clear Brand Message With Sarah Anto
Send us Fan MailIt's another episode spotlighting female experts and entrepreneurs building their personal brands and thought leadership.This week we're featuring Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and posi
How to Find Clarity and Become a Category of One for Your Expert Business with Julie Ciardi
Send us Fan MailAs a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more visibility, authority, and industry opportunities.But how and where do you REALLY find it?This week's guest, Julie Ciardi, shares her clarity vs. confusion reframe and how it impacted her expert business six years ago and he
How This Female Founder Got Traction for Her Nonprofit Marketing Consultancy With Better Positioning and Messaging With Catrina Ossmann
Send us Fan MailIt's another episode spotlighting women in business, sharing exactly how they're building their personal brands.This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing.As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad, and feeling stuck on launching he
How To Grow Your Personal Brand with PR: The Step-by-Step-Process to Land Coverage With Kathy Casciani
Send us Fan MailAre you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business?Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR.You don’t need to be a large company with deep pockets to benefit from the power of PR. And more good new
How this Woman Executive Is Building Her Side Business and Personal Brand With Events
Send us Fan MailFor International Women's Day 2024, I'm kicking off a new profile series where I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands.This week's guest is Shermalyn Sidonie-John, by day a brand and marketing executive, and on the side, a personal brand strategist for corporate
How These Four Women Business Owners Are Building Their Personal Brands on LinkedIn: Live from New Orleans From My First Brand Retreat
Send us Fan MailReady to build and boost your personal brand as a woman in business?Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event.Hear the stories of Brenda Meller, Rachel Simon, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted In New Orleans.As part of the event,
ANNOUNCEMENT: My TWO BIG Updates to Amplify Your Personal Brand
Send us Fan MailHey everyone!Thanks for tuning in after my brief hiatus. I've been busy working and launching my new platform. Without giving too much away, I'll say it's for women in business who are so ready to get visible and get out there in a bigger way.I'm sharing TWO NEW announcements. Plus, more is coming soon. This short episode gets right to it...I can't wait to
How to Flex Your Courage Muscle and Get What You Want In Business (More Visibility/More Money) With Laura Khalil
Send us Fan MailAs a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal...But two weeks in...let's do a reality check. 🤔Following last week's themes. It's about taking action.Are you making progress or stalled for that ONE big thing you want for yourself this year?Getting visibleAttracting better-fit clientsMaki
How These 4 “Redirects” Overcome Your Inaction So You Can (Finally!) Put Yourself Out There with Jen Laffin
Send us Fan MailAre you living in your "comfort cave" -- warm and cozy, but getting NOWHERE (and ready to do something about it?) For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction. Watching the world and others go by doing things we dream of and deserve. Let's make this the year you FINALLY do that thing. On
How to Triple Your Business in One Month: The Power of Niching and Positioning With Claire M Davis
Send us Fan MailAs a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off?If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out.This week's episode f
How to Start Creating Content (or Better Content) on LinkedIn For Your Personal Brand With AuthoredUp Founder Ivana Todorovic
Send us Fan MailReady to start creating content on LinkedIn but don't know where and how to start?Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn.As a 7x entrepreneur and female founder, Ivana is determine
How to Be "Opportunity Ready" for Your Personal Brand with Cher Jones
Send us Fan MailYou never know who is watching you...and you never get a second chance to make a first impression.In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them?This week's guest and fellow personal brand strategist, Cher Jones of Yo
How Self-leadership is the Secret to Leveling Up Your Personal Brand for Career Opportunities with Selina Yankson
Send us Fan MailHow well do you know the person behind your personal brand? It's often ignored, but your inner thoughts and outer image play a critical role in your professional presence.This concept of self-leadership is needed for a confident and aligned personal brand in your career and business. That's why this week's episode features Selina Yankson, an Executive Self-leadershi
How to Do What You Love (Without Leaving Your Job) and Build a "Side Brand" With Kate Volman
Send us Fan MailAre you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-time job.LEARN:> The seven
Personal Brand Style: How to Be More Confident, Make a Statement and Stand Out On Stage, in Photoshoots and at Work with Angela Foster
Send us Fan MailAre you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds? When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable.This week's guest on Ask The Brand Therapist: Personal Branding for Leaders, is all about how
How Writing a Book Boosts Your Authority and Builds Your Personal Brand with Michelle J Raymond
Send us Fan MailIf you've ever dreamed of writing a book to share your message and wisdom, this episode is for you.Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond.That's why I'm excited to have her as t
How to Be More Relatable In Sharing Your Content: The Power of Two Formula for Your Personal Brand
Send us Fan MailStruggling to find the right balance between your personal and business content on LinkedIn? In this week’s episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. You’ll discover:The ideal mix of personal and business content to craft a cohesive brand message.Strategic ways to intertwine personal stories with professional insights that captivate your audie
How to "Un-Button" Your Content Writing and Easily Turn Conversations Into Opportunities for Your Personal Brand + LinkedIn Content Tips With Heidi Medina
Send us Fan MailIs your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results?Posting without a payoff is a waste of time, money and sanity. No one has time for that.This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her bank account with the a-ha of con
Why (LinkedIn) Live Video Is Easier Than You Think to Build Your Personal Brand: Get Confident and Go Live with Gillian Whitney
Send us Fan MailAre you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand?Answer:In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discover
How to Find Your Zone of Genius for Your Personal Brand with Humaira Akhter
Send us Fan MailWhat if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand?Answer:In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Gen
How to Confidently Talk About What You Do: The 4As to a Compelling Personal Positioning Statement
Send us Fan MailQuestion?Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer:As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a cle
The Art of Midlife Career Reinvention for Your Personal Brand with Bernie Borges: A Roadmap to Fulfillment
Send us Fan MailQuestionFeeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest AnswerOn this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.Bernie is also the Vice Pre
How to Own Your Voice and Grow Your Personal Brand on Social Media With Matthew Rolnick (Who Went From Never Posting to Best-Selling Author In a Year's Time)
Send us Fan MailQuestionEver felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthew, a corporate
Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking)
Send us Fan MailOn this week's Ask The Brand Therapist Personal Brandin Talk Show:Question:Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?(Especially on LinkedIn when they don't exactly have what they do in their headlines?)Answer: Don't worry about labels, use these two strategies and places to
Get Over Your Fear of Video: How to Make Real Unscripted Video Snippets to Boost Your Personal Brand with Zineb Layachi
Send us Fan MailOn this week's Ask The Brand Therapist Personal Brandin Talk Show:Question:How do I show up on video if: "I'm scared and/or not sure what to say."Answer:This is a question many of us face, especially me! Let's ask an expert:This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your
How and When to Get Started Building Your Personal Brand: NEW: How to Get Featured On The Show
Send us Fan MailWhen is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late.This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the podcast.Learn
How to Develop a Standout POV for Your Personal Brand Content + Tips to Create Algorithm-Happy "Insights” on LinkedIn
Send us Fan MailHow do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content
What's Too Personal? How to Find The Balance for Your Personal Brand + 7 "Should I Share This?” Questions to Guide You
Send us Fan MailDo you struggle with *how* personal is TOO personal for your comfort of putting yourself out there?Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so?Is the fear of being too personal your roadblock?Good news, you don't have to be personal. In this week's personal branding therapy sessi
Three Ways Building Your Personal Brand Benefits You Beyond The Obvious: The 3Ps to Put to Use
Send us Fan MailThe often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.We Cover:Why the term is misleading and the word that's better suited.The Three Ps Mindset of personal brandi
How To Answer the "Who Am I Question" for Your Personal Brand - These 4 Assessments Give You All The Clues
Send us Fan MailIn this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and st
It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand
Send us Fan MailHave you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Jo
Conquer Imposter Syndrome While Building Your Personal Brand with the PYOT Pyramid Framework
Send us Fan MailWe've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands.Why should anyone listen to me?What's the point, it's all been said beforeDoes the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal
The Brand Therapist℠ Podcast Debut: Next Steps for Navigating Personal Branding
Send us Fan MailAfter a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back)It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'll chat about the perils
Podcast Rebrand Update and Season 2 Coming Soon
Send us Fan MailI'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and moreSTART BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows
When to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle B Griffin
Send us Fan MailHow do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of
How to Create an Uncopyable Advantage and Build a Micro Community to Grow Your Personal Brand Business with Chris Colt
Send us Fan Mail“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our
How to Carve Your Own Path to Entrepreneurship by Building Your Personal Brand on LinkedIn with Steven Arthur George
Send us Fan Mail“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and
The 3 Steps to Easily Attract More Publicity for Your Personal Brand Business
Send us Fan Mail“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABC
How to Develop a Growth Mindset Creating Content and Building Your Personal Brand with Mike Phillips
Send us Fan Mail“You don't grow for the stimuli you've already survived, you grow for the circumstances you have yet to encounter.", emphasizes Mike Phillips, an expert marketer and content creator, and professional weightlifter. In this episode, Mike talks all about growth mindset and #musclemarketing, and the three layers to achieve and apply a growth mindset, not just in marketin
How to use Social Selling on LinkedIn to Grow a Relatable and Profitable Business with Dan Mott
Send us Fan Mail“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process
How To Pivot from Corporate to Consultant and Build Your Expertise-Based Personal Brand with Stacey Danheiser
Send us Fan Mail“I think that personal branding has given me an avenue to spread the word and create awareness for what I'm doing,” explains Stacey Danheiser, founder of Shake Marketing Group. In today’s episode, Michelle and Stacey talk about how to go from being a successful corporate leader to building a successful personal brand based on your expertise. Stacey spent years working in mar
How to Build Your Personal Brand on LinkedIn By Being a Category of One With Nick Bennett
Send us Fan Mail“LinkedIn has created all of these amazing things that I would never have thought would have been possible,” shares Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce In today’s episode Michelle and Nick talk about how to build your personal and employee brand through LinkedIn. Nick unexpectedly began his LinkedIn journey after being given a challenge by his bos
How to Find Clarity, Confidence and Courage to Launch Your Personal Brand Business Based on Your Passion Expertise With Lisa Richer
Send us Fan Mail“After 20 some years of not finding myself, I learned how to find myself again,” shares Lisa Richer, founder of Journey2Bloom. In today’s episode, Michelle and Lisa talk about the necessary components needed to successfully launch a personal brand business. After years of struggling to ask for help, Lisa experienced career-ending burnout. Being the matriarch of her family, Lisa alw
How to Land to Clients with a Small Audience on LinkedIn with Online Business & Marketing Strategist Wendy Maynard
Send us Fan Mail“The more you build relationships within your network, the more great things can happen,” says Wendy Maynard, online business and marketing strategist. In today’s episode, Michelle and Wendy sit down to discuss how to efficiently leverage a small following on LinkedIn. According to Wendy, you do not need a massive following on LinkedIn to start selling. In fact, as long as you bel
How to Start a Podcast for Your Personal Brand Business with Ash Borland
Send us Fan Mail“Personal brands should have podcasts because it’s one of the easiest ways to grow your brand,” explains Ash Borland, Podcaster, Content Creator, and Consultant. In today’s episode, Ash discusses the steps required to start a podcast for your personal brand business. Now is the perfect time to get into podcasting. It is a rapidly growing medium that can help you to become an autho
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