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Salon Goals

Salon Goals

Lauren Lappin 201 Episodes Aug 18, 2026

Salon Goals explores the realities of running a profitable and sustainable beauty business. Host Lauren Lappin, a seven-figure salon owner and business coach, shares practical advice on leadership, money, systems, team management, pricing, and growth. Episodes include solo discussions and conversations with industry experts, aimed at helping salon owners build businesses that support their lives. New episodes are released every Tuesday.

Episodes

Ep. 202: Who are you posting content for? The social media mistake keeping beauty business owners stuck
Ep. 202: Who are you posting content for? The social media mistake keeping beauty business owners stuck Aug 18, 2026 30:44 Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyA post from a salon that hadn't posted in two months landed in my feed, and the comment section was full of beauty business owners saying "same." Then another post stopped me in my tracks: "has our industry confused being good at social media with being good at our craft?"In this episode I'm unpacking who you
Ep. 201: Denise Duffield-Thomas on Money Blocks, Salon Pricing, Community, and Navigating Business with ADHD
Ep. 201: Denise Duffield-Thomas on Money Blocks, Salon Pricing, Community, and Navigating Business with ADHD Aug 11, 2026 55:35 Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyIn this week's episode Lauren is joined by Mentor, Author and Founder of the Money Bootcamp, Denise Duffield-Thomas. In this wide ranging conversation Lauren and Denise dive deep into money, Salon pricing, confidence, community in business, ADHD and more.How's your Money Mindset in your Business? Turning money
Ep. 200: Behind the scenes of the Salon Goals podcast: 200 episodes
Ep. 200: Behind the scenes of the Salon Goals podcast: 200 episodes Aug 4, 2026 32:27 Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy200 episodes. Nearly 150k downloads. And a whole lot of stories I've never told you!In this episode I'm taking you behind the scenes of the podcast, from guesting on a local show in 2021 to building the Salon Goals podcast you're listening to today.The scripted, breathless early episodes. The burnout that made
Ep 199: How to Reduce Your Salon Client Hours Without Losing Revenue
Ep 199: How to Reduce Your Salon Client Hours Without Losing Revenue Jul 28, 2026 34:10 Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyReducing your client hours. The goal so many beauty business owners are chasing, and the one that feels impossible when everything in the business relies on you.I went from 45+ hours of clients a week down to six hours a fortnight. In this episode I'm walking you through exactly how I did it, the two light bul
Ep. 198: My exact salon service price rise checklist (steal it)
Ep. 198: My exact salon service price rise checklist (steal it) Jul 22, 2026 25:26 Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyPutting your prices up. The task beauty business owners procrastinate on more than any other, and the one that costs you the most while you wait for the "right time".I've been raising my prices twice a year, every year, for a long time. And this year I was almost two weeks late doing it. In this episode I'm sh
Ep. 197: How My Salon Made $20k More This June Than Last, With The Same Size Team
Ep. 197: How My Salon Made $20k More This June Than Last, With The Same Size Team Jul 14, 2026 16:25 Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren shares how her salon made $20,000 more in June 2026 than it did in June 2025 with a team the exact same size, after a year that started with two newbies, and a brand new manager. She unpacks the hiring, onboarding and training decisions that made the difference, and why a qui
Ep 196: 12 Lessons from 12 Years of Business
Ep 196: 12 Lessons from 12 Years of Business Jul 11, 2026 42:34 Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistTwelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them.This one is raw and
Ep 195: 5 Hard Truths About Business Growth You Probably Need To Hear
Ep 195: 5 Hard Truths About Business Growth You Probably Need To Hear Jul 7, 2026 20:22 Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistBusiness is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish.In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actually
Ep. 194: Discounting New Team Members and Tiered Pricing: What Actually Works
Ep. 194: Discounting New Team Members and Tiered Pricing: What Actually Works Jun 30, 2026 30:16 Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren deconstructs the concepts of discounting and tiered-pricing in the beauty industry, why Salon Owners do it, and what you can do instead in your salon to maximise both growth and the quality of the work.What Actually Works? The concept of tiered pricing [01:17].Why tiered pric
Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First)
Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First) Jun 23, 2026 42:47 Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kitIn this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems h
Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You
Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You Jun 16, 2026 23:24 Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?"• Being objective about salon ownership vs working from home [05:30].• The physical toll of working in the Beauty Industry [09:00].• Regardless of how you c
Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead)
Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead) Jun 9, 2026 38:48 Save Your Spot - Tickets to the Beauty Business AI Masterclass.In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business.If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for yo

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