
Salon Goals
Salon Goals explores the realities of running a profitable and sustainable beauty business. Host Lauren Lappin, a seven-figure salon owner and business coach, shares practical advice on leadership, money, systems, team management, pricing, and growth. Episodes include solo discussions and conversations with industry experts, aimed at helping salon owners build businesses that support their lives. New episodes are released every Tuesday.
Episodes

Ep. 202: Who are you posting content for? The social media mistake keeping beauty business owners stuck
Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyA post from a salon that hadn't posted in two months landed in my feed, and the comment section was full of beauty business owners saying "same." Then another post stopped me in my tracks: "has our industry confused being good at social media with being good at our craft?"In this episode I'm unpacking who you

Ep. 201: Denise Duffield-Thomas on Money Blocks, Salon Pricing, Community, and Navigating Business with ADHD
Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyIn this week's episode Lauren is joined by Mentor, Author and Founder of the Money Bootcamp, Denise Duffield-Thomas. In this wide ranging conversation Lauren and Denise dive deep into money, Salon pricing, confidence, community in business, ADHD and more.How's your Money Mindset in your Business? Turning money

Ep. 200: Behind the scenes of the Salon Goals podcast: 200 episodes
Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy200 episodes. Nearly 150k downloads. And a whole lot of stories I've never told you!In this episode I'm taking you behind the scenes of the podcast, from guesting on a local show in 2021 to building the Salon Goals podcast you're listening to today.The scripted, breathless early episodes. The burnout that made

Ep 199: How to Reduce Your Salon Client Hours Without Losing Revenue
Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyReducing your client hours. The goal so many beauty business owners are chasing, and the one that feels impossible when everything in the business relies on you.I went from 45+ hours of clients a week down to six hours a fortnight. In this episode I'm walking you through exactly how I did it, the two light bul

Ep. 198: My exact salon service price rise checklist (steal it)
Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academyPutting your prices up. The task beauty business owners procrastinate on more than any other, and the one that costs you the most while you wait for the "right time".I've been raising my prices twice a year, every year, for a long time. And this year I was almost two weeks late doing it. In this episode I'm sh

Ep. 197: How My Salon Made $20k More This June Than Last, With The Same Size Team
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren shares how her salon made $20,000 more in June 2026 than it did in June 2025 with a team the exact same size, after a year that started with two newbies, and a brand new manager. She unpacks the hiring, onboarding and training decisions that made the difference, and why a qui

Ep 196: 12 Lessons from 12 Years of Business
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistTwelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them.This one is raw and

Ep 195: 5 Hard Truths About Business Growth You Probably Need To Hear
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistBusiness is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish.In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actually

Ep. 194: Discounting New Team Members and Tiered Pricing: What Actually Works
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren deconstructs the concepts of discounting and tiered-pricing in the beauty industry, why Salon Owners do it, and what you can do instead in your salon to maximise both growth and the quality of the work.What Actually Works? The concept of tiered pricing [01:17].Why tiered pric

Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First)
Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kitIn this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems h

Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?"• Being objective about salon ownership vs working from home [05:30].• The physical toll of working in the Beauty Industry [09:00].• Regardless of how you c

Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead)
Save Your Spot - Tickets to the Beauty Business AI Masterclass.In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business.If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for yo

Ep. 190: Listener Q&A - Maintaining Quality Across Your Team | Things To Do in Gaps | Salon Marketing Basics | Managing Long Waitlists
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists. If you have any burning questions for your Salon Business, and yo

Ep. 189: Listener Q&A - Scaling Your Team | Recommended LED Lash Brands | WTD When Clients Only Want You | Maternity Leave
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistJennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.auIn this week's Listener Q&A episode, Lauren dives deep into the topics of scaling to a stable Team, Lauren's (current) recommended LED Lash Brands,

Ep. 188: How to Hire the Best People for Your Salon (And Actually Keep Them)
Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-GuideIn this week's episode Lauren tackles one of the most important questions in small business: How do you hire the best people, and how do you keep them for the long-term? The Process to Hiring and Keeping the Best People: Hiring Long-Term Loyal Staff. [00:48]The Hiring Process. [02:09]Choosing the Right Staff. [08:08]Onboard

Ep. 187: Work Smarter on Socials: The Repurposing Strategy Every Salon Owner Needs
Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optinIn this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her

Ep. 186: Is AI Sending Clients to Your Competitors Instead of You?
Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kitIn this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found.Getting Found in the Age of AI:(01:00) The Age of AI and its Impact on Online Visibility.(03:12) The S

Ep 185: The Loneliness of Running a Salon (and why no one talks about it)
The loneliness of entrepreneurship is rarely spoken about publicly, yet it's something that the majority of Salon Owners will face throughout their business journey. So, in this week's episode, Lauren shares some thoughts around what loneliness in business looks and feels like, how to spot if perhaps you're experiencing it, and how important community and connection are in navigating it and eventu

Ep. 184: What Would You Do If You Weren't Being a Little Bitch About Your Business?
In this week's episode Lauren shares four questions she asks both herself (and her Clients) when growth is stagnating and business is plateauing.4 Questions for Breaking Through a Business Ceiling: (03:10) What is the bottleneck?(09:45) Who can help me?(12:15) What is the cost of not growing?(15:50) What would you do if you weren't afraid to fail?....Rate and Review the Show in Apple: https://podc

Ep. 183: I Had No Money, Two Babies, and Zero Ducks in a Row — Here's How I Built a 7-Figure Salon Anyway
In this week's episode Lauren shares some of the more "unhinged" things she's done along her business journey.Crazy Stories from Building a 7-Figure Beauty Business:(01:15) Starting a Business with Young Children.(04:58) Securing a Business Loan.(07:38) Marketing at a Bridal Expo.(10:01) Investing in Russian Volume Lash Training.(14:25) Buying a Commercial Property.(22:43) Fitting Out Salons on Yo

Ep. 182: Listener Q&A - Fuel Prices, Retail Competition & Dealing with Online Hate
In this week's episode Lauren tackles some of the more difficult topics facing Small Business Owners in 2026. Including the impact on fuel prices on Salon Patronage, competing in an online-first retail environment, and dealing with negative and hateful comments online.Listener Q&A:(01:47) Fuel Prices and Small Businesses.(15:19) Competing with Big Companies on Retail.(22:50) Receiving Hate and

Ep. 181: Training New Staff - Timelines, Pricing, and Why You Can't Put Everyone in the Same Box
In this week's episode Lauren discusses the process by which she brings on new staff, gets them trained up on the basics of Salon operations, and then helps them to improve (and also speed up) their Client work.Training New Staff: Training New Staff Members (02:35).Service Training (04:52 ). Adjusting Service Times (07:20). Factors Affecting Training Time (11:13).Importance of Clear Expectations (

Ep. 180: The Real Reason Salon Owners Undercharge (And It Has Nothing To Do With Your Prices)
In this week's episode Lauren discusses the three fears business owners face when implementing a price rise.Getting Paid for Something You Love Doing. (02:20). Fear of Rejection. (10:00). Impostor Syndrome. (12:40). Summary of Fears. (15:00). Implementing a Price Rise. (16:40). Don't Announce the Price Rise. (21:45). Salon Profit Calculator: https://www.laurenlappin.com.au/service-cost-calculator.

Ep. 179: The Reason You're Fully Booked, But Still Not Growing
What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.The Importance of Focusing on Content Creation. (00:21). Calculating Average Hourly Rate for Content Creation. (02:24). Time Management for Content Creation. (06:0

Ep. 178: The Full Story: My Lifelong Weight Struggle, My Gastric Sleeve Surgery, and 5 Years of Keeping It Off
In this week's episode Lauren gets deeply personal and shares all about her lifelong challenges with weight and body image, and her eventual choice to undergo Gastric Sleeve Surgery in 2021.The surgery was the catalyst for Lauren reaching her goal weight initially, yet it was only the beginning. As you will discover in this episode, Gastric Sleeve is no magic pill, and to keep the weight off you h

Ep. 177: Is Your Team Toxic? 5 Red Flags Salon Owners Always Ignore
In this week's episode Lauren shares the 5 Red Flags Salon Owners Always Ignore when it comes to Team.From spotting red flag behaviours early, to taking action to correct the issue(s), this episode will give you all the tools you need to tackle and overcome Team-related red flags in your small business.The 5 Red Flags Salon Owners Always Ignore: Attendance. (01:40). Resistance to Growth. (07:50).

Ep. 176: 5 Reasons Salon Owners Burn Out (and the Honest Fixes Nobody Talks About)
In this week's episode Lauren shares her Top Tips for Avoiding Burnout in your Small Business.Lauren's Top Tips for Avoiding Burnout in Business. 1) Revisit Your Why. Ask yourself the following questions: Why did you start your Business?Why do you continue to operate your Business?Do your daily tasks still align with your Why?2) Set Boundaries & Stick to Them. (Make Your Default Answer NO). (0

Ep. 175: Staff Management Q&A - The Five Love Languages | Staff Giving Attitude | Handling Leave Requests | Cash Handling & Control
https://www.laurenlappin.com.au/private-coachingIn this week's Listener Q&A episode, Lauren dives deep into the topics of Staff Management and Staff Engagement, and then offers up a complete masterclass on Cash Handling and Cash Control for your small business.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcas

Ep. 174: The Real Reason You're Attracting Unqualified Salon Applicants
In this week's episode Lauren discusses the real reason that you're attracting unqualified Salon applicants, and how to improve both your Job Ads and your Position Descriptions to get the very best results from your hiring process.Clearly Define What You Want in a Candidate. (05:30). Create a Detailed Position Description. (11:45).Set a Limited Timeframe for Applications. (18:00).Post Multiple Tim

Ep. 173: The Action Gap, and the Importance of Accountability in Business
In this week's episode Lauren Lappin speaks on the concept of the Action Gap in business, and why so many Entrepreneurs struggle to take the learning they're doing and putting it into real-world practice. As Lauren says in this episode, "Knowledge without action is useless in business".The Action Gap. (01:08). Accountability in Your Beauty Business (and Your Learning Journey). (03:15).Implementing

Ep. 172: Building a Bigger and Better Financial Future with Jessica Conrick (Educator & CPA)
In this week's episode Lauren is joined by Finance Expert, Educator and CPA, Jessica Conrick, and together they lay out a plan for identifying what you want your financial future to look like, and also how Beauty Professionals can start the process of making that future a reality.Lauren and Jess both believe that more (not less) money conversations is good for all women in business. • Building You

Ep. 171: A Real Conversation About How We Navigated One of the Hardest Years in My Beauty Business
In this week's episode Lauren is joined by her Salon Manager, Jemma, and together they share how they navigated an expectedly tough start to 2025, and how they managed to turn the business around and inspire the Team to finish the year out with incredible results.Lauren's Instagram 2025 post: https://www.instagram.com/p/DS6iSNxEttQ/?img_index=1• A near-complete changeover of the Salon Team.• A tum

Ep. 170: Q&A - Business Partnership Difficulties | Installing a New Manager | Work-life Balance | Increasing Sales
In this week's Listener Q&A episode, Lauren tackles four very challenging Salon Business Questions all around the topics of Partnerships, New Managers, Work-life Balance, and Increasing Sales without the ick.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Li

Ep. 169: This Podcast Is Levelling Up: Welcome to Salon Goals
In this week's episode Lauren shares some very exciting news about the future of the Podcast. The same great business growth content, but at an entirely different (and more engaging) level.....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b5

Ep. 168: How I’m Closing Out 2025, and Intentionally Setting Up for a Big 2026
In this week's episode Lauren shares her personal process for evaluating the previous 12 months (of business and life), and how she uses those insights to set goals and plan next-steps for the year ahead.This episode will give you the framework you need to be honest and clear-headed about 2025, and how to use that knowledge to go into 2026 with both excitement, and clarity.Essential Questions for

Ep. 167: 5 Things I Got Wrong in My Business ... and What I'd Do Differently Now
In this week's episode your Host Lauren Lappin breaks down the 5 things she got wrong in her Business, and what she'd do differently now.The 5 Things I Got Wrong in Her Business: Holding onto the wrong people for too long. (Be them Staff, Service Providers, or even Clients, you need to cut ties with these people as quickly as possible before they drag you down professionally, and personally).Staye

Ep. 166: How to Set Yourself Up for a Stress-Free December
https://www.instagram.com/laurenlappin_In this week's episode Lauren shares several ways that she's taking care of herself (and by extension her Family and her Team) this December. Lauren asks the question: Are You Planning to Thrive, or Just Survive?"We (as Business Owners) need to take care of ourselves and enjoy this time of year, too" ~ Lauren Lappin. A focus on health at this time of year is

Ep. 165: 6 Mistakes That Quietly Kill Your Profit Margin
In this week's episode Lauren breaks down the 6 mistakes that could be killing your Salon profit margin.The 6 Mistakes That Quietly Kill Your Profit Margin:Undercharging for your products and services. (04:45).Discounts, value-adds and loyalty systems that eat into your profit. (08:00).Allowing too much time for your services. Remember, time is money! (13:00).Too many subscriptions, systems and to

Ep. 164: Stop Posting This on Your Salon Instagram (It’s Costing You Clients)
In this week's episode Lauren discusses the types of things that you should definitely NOT be posting on your Salon Instagram. Irrelevant and/or Inappropriate posts on your Salon socials can impact your professional reputation, and by extension, cost you new and existing Clients.Educating, Inspiring, Entertaining and Connecting, these are the only types of posts you should be posting on your busin

Ep. 163: Your Business Growth Checklist: The 9 Things That Actually Move the Needle
In this week's episode Lauren shares the 9 Things That Actually Move the Needle in Growing Your Salon Business.These key factors range from committing to your Content Marketing, to Team Engagement, to Personal and Professional Development, and everything in-between. As Lauren herself mentions in the episode, "Spend time, energy and focus on these 9 Things and you will see growth in your Business."

Ep. 162: Stop Wasting Time: How Beauty Business Owners Should Be Using AI with Alicia Phoenix
In this week's episode Lauren is joined by the amazing Alicia Phoenix (Owner & CEO. of Prolong Lash). Alicia is a fellow AI user and advocate in the beauty business space, and this episode is a deep-dive into both getting started with AI in (and for) your Salon business, and also how you might want to increase your understanding and expand the application of AI going forward.What Lauren and Al

Ep. 161: Q&A - Moving into a Bigger Space | Staff Laziness and What to Do About It | Salon Managers and Their Role
In this week's Listener Q&A episode (part 2 of 2) Lauren goes deep into the truths and complexities around Moving into a Bigger Salon Space, Dealing with Staff Laziness, and the role(s) of a Salon Manager.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Liste

Ep. 160: Q&A - Clients That Only Want to See You | Struggling to Budget for Stock | Not Paying Yourself
In this week's Listener Q&A episode (part 1 of 2) Lauren tackles three very different but equally important Salon business questions around Client Expectations, Stock Control, and Owners not paying themselves.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. L

Ep. 159: What Actually Matters on Your Salon Socials. (Spoiler: it's not Follower Counts, Views, or Going Viral)
In this week's episode Lauren discusses What Actually Matters on Your Salon Socials. Lauren also shares her opinion on the value of Social Media Marketing Groups and Content Idea Clubs online, and if a virality-first orientation is helpful for marketing bricks-and-mortar businesses.What Matters More Than Follower Counts, Views, and Going Viral: • Don't forget, we have bricks-and-mortar serviced-ba

Ep. 158: The CEO Mindset Series: Beating Imposter Syndrome in Your Beauty Business.
In part 3 of the CEO Mindset Series, Lauren Lappin dives deep into the concepts of self-belief, self-confidence, and challenging imposter syndrome (and self-doubt) in life and business.Manifestations of a Lack of Self-Belief: • Imposter Syndrome and Challenging Negative Thinking. (03:45).• Comparisonitis. (07:50).• Negative Self-Talk. (10:00).• Fear of Failure. (12:45).• Overwhelm. (14:00).How To

Ep. 157: The CEO Mindset Series: Rewriting Your Money Story.
In part 2 of the CEO Mindset Series, Lauren Lappin explores the concept of Money Mindset, and how your thoughts and feelings around money can impact your life and business.We all have a Money Blueprint that knowingly (and unknowingly) influences our financial lives (often in limiting ways) and it can be next-to-impossible to identify, challenge and change that rusted-on Blueprint, without the prop

Ep. 156: The CEO Mindset Series: Breaking Free From Overwhelm.
In part 1 of the CEO Mindset Series, Lauren Lappin dives deep into the concept of Entrepreneurial Overwhelm: what it is, how it can affect both you and your business, and the steps you can take to break free from this viscous cycle and experience more growth and abundance in your business (and life).• How to spot if you're approaching Overwhelm, or that you are already overwhelmed in your business

Ep. 155: How To Keep Your Client Relationships Professional (without the guilt).
In this week's episode Lauren discusses the incredibly important (yet often unspoken about) topic of Keeping Your Client Relationships Professional, and how to do so without the guilt.• Dealing with personal questions as a Beauty Professional. (08:30).• Supporting your Team with systems and policies. (10:30).• What to do if Clients are inviting you to events/parties/personal get-togethers. (14:20)

Ep. 154: Future-Proofing Your Business with Smart Money Moves.
In this week's episode Lauren dives deep into the mindset behind making Smart Money Moves in your Salon business, and how to future-proof your business and financial life.**This is not professional or personal financial advice, and is meant for educational and informational purposes only. Please speak with your Financial Advisor and/or Accountant for personalised and specific information for your

Ep. 153: The Real Cost of Discounting (and What To Do Instead).
In this week's episode Lauren discusses the real cost of discounting in your Business, and what to do instead.The Impact of Constant Discounting on Your Business: Erodes Your Brand Value.Discounts attract bargain hunters, not loyal Clients. (03:00).Discounting can damage the perceived value of your services — Clients and potential Clients may start to question your pricing across the board, you ru

Ep. 152: Life Lately: Big Changes, Salon Wins, and What I've Been Learning About Myself.
https://www.instagram.com/laurenlappin_In this week's episode Lauren goes behind-the-scenes and shares both some very personal updates (about life and business), and also some exciting news about new projects that are coming down the pike. Life Lately: • How is Lauren's husband Owen's new business going?• Health and Fitness in 2025. (05:00).• ADHD, and Home Life. (08:45).• The Salon Late

Ep. 151: How to Scale Your Beauty Business Beyond Yourself - an interview with Nat from SZN Social.
In this week's episode Lauren shares a fantastic (in-Salon) interview with the amazing Nat from SZN Social (and the Trend SZN podcast). This episode is a masterclass in growing your Salon with content-creation as a key driver, and getting-off-the-tools in your Business.SZN Social: https://www.sznsocial.com/....Rate and Review 'The Lash Business Lounge' in Apple: https://podcasts.apple.com/au/podca

Ep. 150: 11 Years - 11 Lessons: What I've Learned from Building a 7-Figure Salon (and Coaching 200+ Beauty Business Owners).
In this week's episode Lauren shares 11 crucial lessons she's learned from 11 years in Business. These lessons have been foundational in Lauren launching and growing multiple successful businesses in the Beauty space.You don't need to do it all yourself. (03:00).Your Business should work for you, and not the other way around. (05:30).Good communication is everything. (07:15).The Customer is NOT al

Ep. 149: When the Client Isn't Right - Handling Complaints and other Difficult Situations
In this week's episode Lauren discusses a recent difficult situation in her Salon business. From how the Team handled the issue with the Client at the time, to how Lauren and her senior staff are handling the situation now and into the immediate future, we go inside the Salon and navigate the journey together.Handling Complaints and other Difficult Situations:• 9 times out of 10, the Customer/Clie

Ep. 148: How Salon Goals Helped Tylar from 'Unreal Artistry' Grow Her Beauty Business
In this week's episode Lauren shares an amazing conversation she had with Tylar from Unreal Artistry in Beaconsfield, Australia. Tylar got started in the Beauty Industry at the age of 15, and worked both in Australia and in Canada (in all different types of beauty businesses) before returning to Melbourne to establish her own Salon Business. Tylar is now known throughout the Industry for her uniqu

Ep. 147: Q&A - When Is The Right Time to Hire? | What To Do When Staff Get Job Offers from Another Business?
In this week's Q&A episode (part 3 of 3) Lauren tackles two very different but equally tough questions about Hiring, Team Management and Negotiation.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Listener Questions:When is the right time to hire?What do you

Ep. 146: Q&A - What To-Do in Gaps | Timely Rewards | Getting Clients to Rebook | Rebranding a Business | Dealing with Poor Retention
In this week's Q&A episode (part 2 of 3) Lauren tackles several tough yet massively important Listener Questions from a recent Instagram Poll. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Listener Questions:What do you have your Team do when Clients aren'

Ep. 145: Q&A - Phone Usage | Socials for Growth | Hiring Skilled vs Unskilled Staff | Social Media Burnout and Chasing Trends
In this week's Q&A episode (part 1 of 3) Lauren tackles a list of fantastic Listener Questions from a recent Instagram Poll - with the bulk of the questions being focussed around Phone Usage in the Salon, Hiring, Social Media, and Growth.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Ins

Ep. 144: Are You The Bottleneck in Your Own Business?
https://www.instagram.com/laurenlappin_Are you the bottleneck in your own Business? In this week's episode, Lauren discusses how to know if you are, and what to do about it."A bottleneck in business is any limiting factor (in a process) that slows the growth of your Business." ~ Lauren Lappin. Some Examples of Salon Business Bottlenecks: You have current and/or potential Clients waiting on you to

Ep. 143: 4 Signs You're Ready to Hire (and what to fix if you're not)
Done-for-You Policy and Procedure Manual.In this week's episode Lauren discusses the 4 Signs You're Ready to Hire, and what to do if you're not."The cost of waiting too long to hire, is that you might end up hiring out of desperation, and a desperate hire is often a bad hire." ~ Lauren Lappin. 4 Signs You're Ready to Hire: Your client demand is outpacing your capacity. (07:30).You're constantly wo

Ep. 142: The Hobby Mindset - Why You Need to Start Treating Your Salon Like a Real Business
https://www.instagram.com/laurenlappin_In this week's episode Lauren shares the 5 signs that you might be stuck in a Hobby Mindset, and that you might treating your Business like a hobby or side-hustle. Lauren then goes on to share 5 proven ways to break out of The Hobby Mindset in your Beauty Business. The 5 Signs That You're Stuck in The Hobby Mindset: You don't know your numbers. (01:40).Your

Ep. 141: How to Stay Consistent with Your Salon Socials (even when you're busy AF).
In this week's episode Lauren discusses how you can stay consistent and effective with your Salon Socials, even when you're busy AF.• How consistent social media marketing was crucial in Lauren growing multiple successful beauty businesses since 2014. (02:45).• Getting to 5,000 Followers. (09:30).• Don't put Content Creation last on your To-do list. (12:00).• Put a time limit on your Content Creat

Ep. 140: The Truth About Burnout in the Beauty Industry ... and How to Come Back From It.
https://www.instagram.com/laurenlappin_In this week's episode Lauren tackles an incredibly important (and complex) topic that impacts the majority of Beauty Industry Professional and Salon Owners at some point during their careers, burnout. Lauren first covers the early warning signs of impending burnout (how to know it's coming), and she then goes on to share five proven ways to fight back and ev

Ep. 139: Is Your Online Booking Process Losing You Potential Clients?
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the good and the bad of trying to book a basic beauty service (online) while on a recent trip to Melbourne, Victoria, and spoiler alert, there was a lot of bad.Lauren searched for, and found, 5 different Salons and attempted to book a service online with each of them, and for the most part she found the process frustrat

Ep. 138: How to Lead Your Salon Team the Right Way - with Lauren's Salon Manager, Jemma.
https://www.instagram.com/laurenlappin_In this week's episode Lauren is joined by her Salon Manager, Jemma, and they dive deep into all things Salon Management and Leadership.Topics Covered in this Episode:• Micromanagement. (12:00).• The impacts of poor leadership on both productivity, and Team morale. (15:30).• What's it like stepping into management in the Beauty space? (21:30).• What does Jemm

Ep. 137: Q&A - Team Rewards | Staff Leaving to Start a Competitive Business | Stepping Away | Building Clientele | Giving Up | Unreliable Team Members
Booked & Busy: https://laurenlappin.com.au/booked-and-busyIn this week's episode Lauren tackles a list of amazing (and at times challenging) Listener Questions from a recent Instagram Poll - with the bulk of the questions being focused on and around Staffing and Employee motivation and management.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on t

Ep. 136: Common Financial Mistakes that Salon Owners Make (and how to avoid them).
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses some of the most common financial mistakes that Salon Owners (of all experience levels) make, and how you can work to avoid them.You don't need to address all the potential financial mistakes in your business at the same time, just take them one a time and watch your revenue and your profitability grow ~ Lauren Lappin.8

Ep. 135: 5 Leadership Lessons I Wish I Knew Sooner.
https://www.instagram.com/laurenlappin_In this week's episode Lauren shares 5 Hard-won Leadership Lessons from over a decade of leading people in her Salon Business.5 Leadership Lessons Lauren Wishes She Knew Sooner: Don't be afraid to let go of toxic or underperforming staff. (02:00).Everyone is Replaceable. (05:15).No one cares about Business like you do. (08:30). "Employees are working for thei

Ep. 134: The Reasons Why Your Clients Don't Come Back (part 2)
Catch up on part 1 here (Ep. 133): https://player.captivate.fm/episode/de70341b-3ae6-4bed-b76d-ac635c1af492In this week's episode Lauren discusses some more reasons why your Clients might not be coming back to your Salon, and just like last week, many of these reasons go beyond the quality of your work and/or the cost of your services.Keep in Mind: the types of TikTok clips that Lauren was watchin

Ep. 133: The Reasons Why Your Clients Don't Come Back (part 1)
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses some of the reasons why your Clients might not be coming back to your Salon, and many of these reasons go beyond the quality of your work, and your Team's work.In this two-part series, Lauren shares her thoughts regarding a recent round-up on TikTok of the most common reasons why Clients don't return to Beauty Service P

Ep. 132: Debunking the Myth of Passive Income in the Beauty Industry
https://www.instagram.com/laurenlappin_In this week's episode Lauren sets out to Debunk the Myth of Passive income in the Beauty Industry. This is a topic that Lauren has been wrestling with for quite a while and she feels that the Podcast is the very best place share this very complex issue in business, at length and in-depth.What is Passive Income? Passive income is money you earn with little on

Ep. 131: Q&A - Juggling Motherhood & Business when Your Kids are Little | Difficult Employees | Struggling to Find Clients
Lauren on Instagram: https://www.instagram.com/laurenlappin_In this week's episode Lauren tackles a list of 3 fantastic Listener Questions from a recent Instagram Poll - this is part 2of a 2-part Q&A series. If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here @laurenlappin_. How did La

Ep. 130: Q&A - Increasing Client Retention Rate | Opening a Second Location | First Year Growth | Difficult Client Conversations
Get Booked & Busy: https://laurenlappin.com.au/booked-and-busyIn this week's episode Lauren tackles a list of four very BIG Listener Questions from a recent Instagram Poll - this is part 1 of a 2-part Q&A series. If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here @laurenlappin_. W

Ep. 129: The 7 Reasons Why Beauty Businesses Fail.
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the 7 Reasons Why Beauty Businesses Fail, plus she shares some proven strategies you can start implementing today to right the ship in your Business.Poor Time Management. You need to work out what really moves the needle in your Business, and put the majority of your concerted efforts on those high-impact activities. (0

Ep. 128: 8 Ways You Can Increase Profits in Your Beauty Business in 2025
In this week's episode Lauren shares 8 Proven Ways You Can Increase Profits in your Beauty Business in 2025, and as Lauren mentions in the episode "These aren't fun things" but they're essential for increasing business profits.You need to be running a regular review (of the monies in and out) in your business. (04:00).Examine your reports. "Don't go through business with blinders on" ~ Lauren Lapp

Ep. 127: Hiring Skilled vs Unskilled Staff for Your Salon Business
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the Pros and Cons of Hiring Skilled vs Unskilled Staff for your Salon Business. No hiring decision is easy, but this episode should allow you to get some clarity about what you're gaining (and potentially what you're giving up) when hiring experienced vs inexperienced Team Members.Hiring "Skilled" Staff (the Pros and Co

Ep. 126: What Would Happen to Your Business if You Took a Month Off Work?
In this week's episode we discuss a very challenging question for Salon Owners: What Would Happen to Your Business if You Took a Month Off Work? Lauren also helps you answer the following, Have you built yourself a business, or a job?If You Took a Month Off Work?Would administration asks, Client communications, social media posts and general cleaning stop getting done while you're away? (03:45)Wou

Ep. 125: Starting a New Business / Building a Brand
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the steps she's taken to help build her and her husband Owen's new Landscaping Business. This episode focusses on getting the Marketing, Promotional and Communication Assets right from the outset, and how it sets you up to succeed in the long-term, regardless of industry.Finding the right business Name. (04:00)Go Big or

Ep. 124: Here's Why You Aren't Getting New Clients
https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses 4 Reasons Why You Aren't Getting New Clients into your Salon.Your Social Media Sucks! (02:00). In 2025 (and beyond) you simply have to care about the quality of your Social Media Content, on being consistent, personal, engaging, and original.You Aren't Building Relationships with Your Clients (09:00). Studies show that

Ep. 123: Gabrielle Hill on Client Education, Hiring Staff, Fear in Business, Time Management, and The Value of Client Feedback - p2/2
https://www.instagram.com/laurenlappin_In this week's episode (part 2 of 2) Lauren is joined by the incredible Gabrielle Hill from The Lash House Newcastle and Lash Mami Pro. Lauren and Gab dig into hiring, mindset, time and self-management, and balancing all the priorities inside and outside of business.• How does Gab manage all the competing priorities in her life? (And there's a lot!!). (06:45)
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