Your Digital Marketing Coach with Neal Schaffer
Your Digital Marketing Coach with Neal Schaffer offers expert advice for marketing professionals, agencies, entrepreneurs, and business owners on using Digital First Marketing to grow their businesses. Host Neal Schaffer and his guests cover a wide range of digital marketing topics, including social media, content, influencer, SEO, SEM, email marketing, automation, and AI. Each episode provides actionable takeaways designed to improve digital marketing ROI across platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Episodes
Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine
LinkedIn in 2026 isn't social media — and if you're still treating it like Instagram's boring cousin, you're leaving the biggest opportunity in B2B marketing on the table. Four out of five LinkedIn members drive business decisions, but only about 5% of them post strategically. That's not a crowded room. That's a wide-open one.In this episode, I share the most engaging
10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business
Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a craft.I sit down with Jon-Stephen Stansel — social media manager turned entertainment industry freelancer and author of The 10 Principles
People Not Prompts: The Marketing System AI Can’t Replicate
Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price.In this episode, I'm sharing the full breakdown of the keynote I delivered at DigiMarCon West in Hollywood — a presentation called People, Not Promp
The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)
I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest today is Jim MacLeod, author of The Visual Marketer, and he's someone I've known for about a decade — back when I co-founded the S
Stop Using AI Like a Search Engine — Build a Flywheel Instead
You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In this episode, I break down the AI Workflow Flywheel that I have developed for my own business — a compound-momentum system that makes every AI conversation build on the last, so your output ge
From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI
In a marketing world increasingly driven by AI-generated content and data dashboards, it's easy to start treating customers like data points instead of people. Phil Treagus-Evans — founder of UK social media agency Giraffe Social and author of Human First Marketing: The Art of Being Seen, Trusted and Remembered — makes a compelling case for why human-first marketing isn't just a philosop
How AI Forced Me to Rewrite My Entire LinkedIn Strategy
Note: This is Episode 442, published January 6, 2026.You published a book, it hit #1, and the reviews were phenomenal. In the digital marketing world, that’s usually where you take a victory lap. But then the AI revolution happened. Over the last year, the fundamental ways we build relationships and create content on LinkedIn have shifted so dramatically that I knew a simple "tweak" woul
Agentic AI: Build Your "Micro-Agency" of One
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act.Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to
AI Slop and the Long-Long-Tail: Your Biggest Missed Opportunity
Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world?In this solo episode, digital marke
The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)
Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides to buy. In the age of AI-generated content and endless noise, it’s the human story behind your offer that cuts through and converts.In this episode of Your D
Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide
Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break dow
Custom GPTs vs. Projects: The New AI Workflow You Need
Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small business owners is that we just need better organization.In this episode, I sit down with Phil Pallen, Brand Strategist and author of AI for Small Business. We strip away the enterprise-level
STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System
Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a gourmet meal.In this episode, I share the insights from my recent workshop at Chapman University, where I taught future entrepreneurs how to create targeted, compelling content in
Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time
Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the algorithm" daily—often with little ROI to show for it. But what if you could cut your content creation time by 80% while actually increasing your leads?In this episode of Your Digital Marketing Coach, I sit down with agency owner and strategist Kat
Why 90% of Marketers Fail on YouTube (And How to Fix It)
Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform.In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveal
How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses
Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months.In this episode, you'll discover Derek's "create what you wished existed" approach to content strategy, why he started tes
I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories)
Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right agency partner.After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production, I decided to do something about it. I partnered with Clutch, the l
Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive)
Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment.In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminatin
The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)
Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers?In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand.
How $25 Cookies Generated $200 Million in Sales (Gift-Based Marketing Strategy)
Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that in
The ASKNEAL™ Framework: 7 Steps to Make AI Sound Like YOU (Not a Robot)
Are you getting generic, robotic outputs from ChatGPT that sound like everyone else's AI-generated content? You're not alone—and you're definitely using AI wrong.In this episode, I'm revealing my ASKNEAL™ framework, a revolutionary 7-step system I developed while revising my bestselling book "Maximizing LinkedIn for Business Growth." This isn't just another AI ha
How Entrepreneurs Can Use AI Without Losing Their Brand’s Voice
In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and business. Many of us know the power of AI, but we don’t always know where to start or how to keep our work from sounding robotic. That’s why this talk with John Suarez, co-author of The Marketer’s Manual on Generative AI, is so important. You’ll hear simple w
Organize, Follow Up, Grow: A New Digital Marketing Mindset
Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to. It’s easy to lose track of warm leads, superfans, and partners when your messages are buried in your DMs and emails, which is why organizing your contacts and creating a system for fo
SEO Isn’t Dead: How AI Is Rewriting the Rules
In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to gr
AI Killed the Click: The Marketing Shift You Can’t Ignore
Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic
From Views to Leads: YouTube for Serious Marketers
In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares
The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content
If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset i
The Mobile-First Marketing Mindset: Are You There Yet?
In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and ev
Is Your Social Media Dashboard Holding You Back? Here’s What I Found
In today's episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashboard. You might still be using a tool built for posting links and photos, but today’s platforms demand more, especially with the rise of short-form video. This is a big deal, because the way you manage and share content can make or break your marketing e
Stop Losing Leads: Fix Your Website with Better Analytics
Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. Whether it's unclear calls to action, poor form conversion, or people dropping off
Delegation 2.0: Scaling Content Creation with Generative AI + Freelancers for <$1K a Month
If you're struggling to create enough content to grow your business, you're not alone. Even after years of podcasting and blogging, I still face this challenge. That’s why this episode is all about showing you a real-world system to scale content without breaking the bank. You'll learn how to use generative AI and trusted freelancers in a smart, repeatable way—all while staying unde
The Three Things Your Website Needs to Actually Work
In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the most important piece of your digital marketing puzzle.We talk about why your websit
Beat the AI Box: SEO Strategies for the New Google Results
In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find t
Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give hon
Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators
Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this episode, I share advanced strategies pulled straight from my UCLA Extension class, showing how to use AI to grow your influence, better understand your au
How a Podcast Funnel Built a Real Estate Brand from the Ground Up
In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This episode is full of lessons on niche marketing, the power of organic content, and how to build trust through education. If you're trying to grow your bran
Double Down or Ditch It: The Power of a Quarterly Audit
Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s helped me grow faster and save time—and it can do the same for you. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximi
The Power of Storytelling in Digital Marketing: Building Your Brand with Purposeful Stories
In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to introduce Cathy Goodwin, a true expert in the field of strategic storytelling. Cathy has built her brand around helping entrepreneurs and small business ow
The Secret Power of LinkedIn Newsletters (And How to Use Them)
In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more people focus on short-form content, newsletters offer a way to go deep and truly connect with your audience. I’ll explain how newsletters not only get more views and engagement than normal posts, but also help you grow your leads and even improve your S
The 5-Step Digital Marketing Success Plan with Corey Morris
Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan, to talk about how businesses can build a strategic, data-driven approach to their marketing efforts. Corey shares his journey from SEO expert to agency owner,
Influencer Marketing in 2025: What’s Working Now?
Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions.In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate
Marketing with Meaning: How to Build a Purpose-Driven Brand
Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and even incorporate play into work. We’ll also dive into the power of self-awareness and how knowing thyself can transform both business and life. This i
The Death of Traditional Social Media Marketing (And What Comes Next)
Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, algorithms don’t care about follower count anymore—they care about content. So what does that mean for your business? You have two choices: become a content creator or leverage user-generated content. Which path will you choose? I’m breaking it all dow
Beyond the Numbers: How to Unlock Marketing Insights That Drive Action
Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action.Marketing analytics is more than just reporting results—it’s about finding the hidden patte
The LinkedIn Growth Hack No One Is Talking About (Yet!)
If you're trying to grow your business on LinkedIn but struggling to get traction, you’re not alone. What if I told you that LinkedIn content could be optimized just like SEO? In this episode, we’re diving into a brand-new way of approaching LinkedIn content—using AI tools that analyze top-performing posts and provide insights to maximize your reach and engagement. I’ll break down how these t
Brand Building is Not a Luxury—It’s a Growth Strategy
Brand awareness isn’t just for big companies with deep pockets—it’s a critical part of growing any business, including startups and small businesses. But many companies focus only on short-term sales and performance marketing, missing out on the long-term benefits of building a strong, recognizable brand.In this episode, I sit down with James Hurman, the founder of Previously Unavailable, to explo
From Digital First to AI First
This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alignment, process documentation, custom AI models, training with quality data, and automation for maximum impact. • Discussing the transition to an AI-first mi
Is AI Content Hurting Your Google Rankings? Insights from Originality.ai’s Jon Gillham
This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and a human touch in content creation. • Exploring the balance between AI efficiency and content quality • Google’s stance on AI content and implications f
400 Episodes, 7 Themes: The Digital Marketing Playbook for the Future
This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships to thrive in an ever-evolving digital landscape.• Embracing AI for enhanced marke
The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest
Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a transformation in your marketing app
The Truth About Marketing Agencies: Why a Fractional CMO is Your Best Investment
Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a consultant, or hire a Fractional CMO? Each option has its pros and cons, and making the wrong choice could mean wasted budget and minimal results.In this episode, I break down the differences between agencies, consultants, and fractional CMOS—so you ca
Why PR Still Matters in Digital Marketing (and How to Use It Effectively)
Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writing in crafting compelling narratives. • PR as a game changer for brand visibility • Core writing skills as foundational for PR success • Understanding the
Twitter is No Longer Social Media—What It Means for Your Brand
Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In this episode, I reveal why I believe Twitter is no longer a true social media platform and why I now classify it as "political media." Using my own data and observations, I break down how Twitter's algorithm prioritizes political conte
From Idea to Exit: Building an E-Commerce Empire with Neil Twa
In today’s episode, we’re diving into the exciting world of e-commerce with Neil Twa, co-author of Almost Automated Income with FBA. Neil has spent over a decade helping businesses go from nothing to building scalable, profitable brands that thrive on platforms like Amazon, TikTok, and more. E-commerce is one of the fastest-growing opportunities in digital marketing, offering incredible potential
Mastering Startup Marketing: Tips for Scaling on a Budget
Navigating the complex landscape of startup marketing presents unique challenges, from building brand awareness to defining audience and managing budgets. By adopting strategic approaches, startups can transform their marketing hurdles into opportunities for growth and success. Inspired by the books I have written, including my recent Digital Threads and Maximizing LinkedIn for Business Growth, he
Revolutionizing Influencer Marketing with AI: Insights from Alexander Frolov, CEO of Hype Auditor
AI is redefining influencer marketing by enabling brands to identify the right influencers with unparalleled precision. In this episode, we discussed the transformative role of AI in influencer discovery, personalized outreach, and campaign performance analysis.• The continuous growth of influencer marketing and its increasing relevance • Importance of using AI for authentic influencer identificat
The Key to Becoming More Discoverable in 2025
This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms. • Importance of content as currency in digital marketing • Shift towards video-first strategies for discover
Unlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral Science
What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discover the unexpected power of acknowledging flaws and strategic misspellings in capturing attention and
2025: The Year of the Democratization of Discoverability
Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos can be your key to enduring discoverability. W
The One Skill Every Marketer Needs (But Most Are Doing Wrong)
Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform your career, your business, and your life. Joined b
10 Things Marketers Can Learn from Authors [My Author Nation Recap]
I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, authors are blazing trails that marketers
The Power of Clear Communication in Digital Marketing with Ben Guttmann
Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in messaging. Discover how clear and fluent m
Treat LinkedIn Like Instagram and Watch Your Visibility Soar
Think LinkedIn is just a network of stiff profiles? Think again!Treat it like a professional Instagram to boost your visibility.Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by analyzing your LinkedIn newsfeed. I challenge you
The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss
Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorporating their feedback to enhance their journey an
From Google to AI: Evolving Your SEO Tactics for Maximum Visibility
SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and relevance. How can your business adapt and even thrive in this evolving scenario? I'm diving into the latest trends and offering practical steps t
Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and cement your credibility in the digital landscape.
AI is About Innovating Your Approach, Not Prompt Engineering
A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said:ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/or smarter. And then implementing those id
Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales.Throughout the episode, Andy highlights the evolution of social media fr
It's Time to Ditch Your Social Media Scheduler
Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy.Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired by my work on revising "Maximizing Linked
Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collaborate with multiple startups simultaneously and offe
Introducing Maximizing LinkedIn for Business Growth
In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024.Whether you're a seasoned marketer, entrepreneur, or just looking to enhance your LinkedIn game, this episode promises to prov
The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in promoting Kumospace, especially when LinkedIn’s ta
Digital Marketing Blueprint for Online Entrepreneurs
Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundamental steps to effectively leverage digital m
Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging communities, and driving fundraising efforts
Instagram's Top Tips Shared During My Call with Them
Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag use, crafting compelling thre
Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen
Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, reduce stress, and drive unprecedented growth
My Introduction to Digital Threads: A New Playbook for Marketing Success
Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing.I literally do a reading of the introduction and first chapter of the book to help set the stage of how the Covid-19 pandemic res
Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam
Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies.In our conversation, Bob Moore takes us on a journey from his early days as a data enthusiast to his groundbr
Why I'm Launching Digital Threads on Kickstarter Before Amazon
On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon.Learn how to leverage Kickstarter to create buzz and drive engagement for your next big project. I'll share my
Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity
Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light on the importance of fostering bett
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Learn English A2 with Daily News | Simple English Listening Practice
پلی لیست | PlayList
Conspiracy Files with Paige Carter
