And So...
Boss Girl Creative presents "And So..." podcast, a weekly business podcast and pep talk hosted by Taylor Bradford. Aimed at women business owners who are in the trenches of entrepreneurship, the show offers encouragement, practical advice, and a supportive community. Each episode is designed to inspire and motivate listeners to keep pushing through the challenges of running a business.
Episodes
592: NOT EVERYTHING DESERVES YOUR ATTENTION
Just because something needs to get done in your business doesn't mean it deserves your attention right now. And if you're constantly checking things off your to-do list but wondering why you're not making progress, it might be time to rethink your priorities. There's a big difference between being busy and doing work that actually moves your business forward. Let's talk about what deserves your
591: IS YOUR WORK ACTUALLY MAKING YOU MONEY?
You can fill your week with productive work and still avoid the work that actually creates revenue. If selling, following up, or making offers keeps getting pushed to the bottom of your list, it may be time to look at what your calendar is really prioritizing. This week, you're learning how to build a simple revenue rhythm into your business so sales stop feeling like an emergency. RESOURCE
590: YOUR CALENDAR IS TELLING THE TRUTH ABOUT YOUR BUSINESS
You can say revenue, growth, visibility, or finishing that big project is your priority—but does your calendar actually prove it? This week, you're taking a closer look at where your time is really going, what keeps stealing your best hours, and how to protect the work that actually moves your business forward. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links.
589: WHAT GETS TO MATTER FIRST?
You don't need more goals competing for your attention. You need to decide what matters most right now—and what gets to wait. When everything feels important, it's easy to stay busy without actually moving your business forward. This week, you're narrowing the focus, identifying your true priority, and making room for the work that could create the biggest meaningful change. RESOURCES MENTI
588: ARE YOU BUILDING A BUSINESS YOU ACTUALLY WANT?
You make dozens of business decisions every week, but are they actually building the business you say you want? This episode is about looking at your offers, calendar, workload, and opportunities through a different lens so you can spot where things are out of alignment—and start making decisions that move you toward a business you'd actually want more of. RESOURCES MENTIONED NOTE: Some
587: YOU MIGHT NOT NEED MORE CUSTOMERS
You might be telling yourself you just need more traffic, more customers, or more sales. But if something in your business is already leaking, adding more on top of it probably isn't the fix. Sometimes the next move is figuring out where people are getting stuck, what's taking too much of your time, and what needs to work better before you ask your business to grow. RESOURCES MENTIONED
586: GO DEEPER, NOT BIGGER
You don't always need more followers, more leads, or more customers to grow your business. Sometimes your next level is sitting right in front of you—in the people already paying attention. It's time to look at how you're serving the audience you already have, what they're repeatedly asking for, what happens after they buy, and where you can create a deeper, more valuable experience without cons
585: THE SMARTEST WAY TO USE AI IN YOUR BUSINESS
AI can make your business faster—but faster doesn't always mean better. You still need to be the one bringing the ideas, opinions, stories, judgment, and perspective to the table. The goal isn't to hand your business over to AI. It's to let AI handle more of the busy work so you have more capacity for the work only you can do. RESOURCES MENTIONED NOTE: Some links below contain affiliate
584: WHAT HAPPENS AFTER THEY FOLLOW YOU?
You worked hard to get their attention—but what happens after they hit follow? If social media is the only place you can reach your audience, the platform still controls the relationship. It's time to create a clear next step that moves people from casual followers into a deeper connection you can actually nurture—without adding five more platforms to your plate. RESOURCES MENTIONED NOT
583: DID YOUR OFFER FAIL - OR DID YOU STOP SELLING IT?
You might not need a new offer—you might need to sell the one you already have. Before you decide something "didn't work," look at how often you've actually talked about it, whether people understand why it matters, and if you've given it enough time to work. Creating something new can feel productive, but the revenue-producing work might be repeating the invitation you're tempted to abandon.
582: YOUR AUDIENCE IS WATCHING - NOW WHAT?
You may not need more followers, more content, or another offer—you may need a clearer path. When people discover your business, can they immediately understand what you do, why it matters, and what to do next? Before chasing more attention, it's time to find the confusion, simplify the journey, and make it easier for the audience you already have to become customers. RESOURCES MENTIONED
581: WE'RE ADDICTED TO "WHAT'S NEXT?"
You don't always need a new offer, platform, strategy, or direction—you may need to pay closer attention to what's already working. Before you start over, look at the evidence your business is giving you. What's creating attention, building trust, and generating revenue? The strongest opportunity may be the thing you've grown bored with before your audience has fully discovered it. RESOURCE
580: WHAT SHOULD WE ACTUALLY BE DOING NEXT IN OUR BUSINESSES?
You don't need another idea, offer, platform, or tool—you need to make better use of what you've already built. This conversation will help you identify what's working, tighten the path between attention and revenue, sell what you already created, and decide what deserves your full attention long enough to actually compound. RESOURCES MENTIONED NOTE: Some links below contain affiliate/r
579: WHEN VISIBILITY FEELS LONELY
You ever feel like you're doing the work, showing up, proving yourself over and over again… and still waiting for the room to catch up? This one is for the season where life feels heavy, visibility feels lonely, and you're questioning if you're supposed to keep going. Big sister truth: you don't need their belief to activate yours. You need to find the people who can actually see you. RESOU
578: THE AI MISTAKE COSTING YOU TIME
You're probably using AI more than ever, but if it keeps losing context, hallucinating, or sending you in circles, the problem might not be the tool — it might be your setup. This week, you'll hear the simple workflow shift that makes AI feel less chaotic and more like an actual project partner: one project, clear instructions, uploaded files, and one chat per task. RESOURCES MENTIONED
577: HARD DOES NOT MEAN WRONG
Hard seasons can make you question everything — your path, your timing, your business, even yourself. But hard does not automatically mean wrong. Sometimes it just means you need to shrink the day, come back to what actually moves the needle, and stop letting fear, pressure, or disappointment take the wheel. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It
576: MANAGING ANXIETY
When anxiety shows up in your business, it doesn't always look like fear — sometimes it looks like control, overthinking, urgency, or trying to force the outcome before you move. This episode helps you recognize where anxiety is driving your decisions, regulate your nervous system, and return to grounded leadership so your business is led by truth, not panic. RESOURCES MENTIONED NOTE: S
575: BECOMING A VISIBILITY MAGNET
Being more magnetic in your business doesn't mean becoming louder, shinier, or more performative for the algorithm. It means getting clearer about what you believe, what you're here to say, and who you're actually trying to call in. In this episode, I share how honest expression, lived experience, and a recognizable point of view can help you stop blending in and start becoming the person your r
574: 10 MISTAKES YOU MIGHT BE MAKING
AI can help you move faster, but if your messaging is unclear, your data is ignored, and your backend is duct-taped together, all you're really doing is scaling the chaos. I'm breaking down the business mistakes I'm seeing right now so you can stop guessing, clean up what's actually not working, and build from clarity – not panic. RESOURCES MENTIONED NOTE: Some links below contain affil
573: UGC WITHOUT THE WEIRD
I want to talk about UGC from both sides today, because this is where things can get weird fast. If you're the creator, what are you actually agreeing to? And if you're the business owner making the ask, what are you actually asking for? We're getting into usage, deliverables, compensation, consent, and why "just make it authentic" is not a strategy. Because clear does not mean controlling – and
572: ARE YOU GETTING TOO BIG FOR YOUR BRITCHES?
There's a sneaky shift that can happen when you're chasing the next room, the next invite, the next level of visibility. It starts looking like growth, but underneath it, you may be drifting from the work that actually matters. In this episode, I'm unpacking the difference between aligned ambition and performing for proximity – because bigger is not always better, and not every impressive room i
571: BEFORE YOU BURN IT DOWN...
This week, I'm digging into the moment when your business starts sending signals you can't ignore – the quiet resentment, the weird resistance, the offer that technically works but no longer feels honest. This is about reading the evidence, not spiraling from emotion, and deciding whether the next right move is a shift, a release, or one honest conversation with yourself. RESOURCES MENTIO
570: THE ECOSYSTEM OF AN EMPIRE
You're building something real, but that doesn't mean every revenue idea deserves a front-row seat. This episode looks at how to create a rooted business ecosystem – one where your core offer stays central, your partnerships make sense, and the opportunities you say yes to actually support the clarity you've already built. RESOURCES MENTIONED NOTE: Some links below contain affiliate/ref
569: CLOSED MOUTHS DON'T GET FED
Closed mouths don't get fed, and business does not move because you stayed quiet and hoped people figured it out. This week is about shooting your shot, making the pitch, and knowing when it's time to pivot – because sometimes the offer is good, the idea is solid, and the only thing missing is movement. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a
568: WHY YOUR CONTENT ISN'T BINGEABLE YET (PART 2)
I thought I needed better hooks… but what I actually needed was a thread. In this episode, I'm unpacking why your content isn't sticking yet – and how to shift from one-off posts to something people can drop into, come back to, and follow over time. Because when your content feels like a living process instead of polished outcomes, people don't just watch… they start waiting for what's next.
567: WHY YOUR CONTENT ISN'T BINGEABLE YET (PART 1)
I used to think bingeable content meant better hooks or more value, but what I'm seeing now is it's actually about connection and consistency. I'm walking through the first two layers that make people stay – how to surface problems they can't name yet and why repeating your message is what builds trust, not reinvention. This is where your content starts to click. RESOURCES MENTIONED NOT
566: THIS IS THE WORK NO ONE TALKS ABOUT
You hit a new level in business and suddenly what used to work… doesn't. This is where two-millimeter shifts come in – small, intentional tweaks to your content, messaging, and systems that compound over time. Instead of burning it all down, this is about refining what's already working until it actually converts. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral lin
565: THE PIVOT I DIDN'T PLAN
In this episode, I'm walking through the moment my metrics called me out – 1,000 clicks, one sale, and a gut feeling I couldn't ignore. I realized the course I built isn't the anchor… it's the upsell. So I'm talking through the pivot forming in real time, the roadmap my audience is actually asking for, and what happens when you finally stop forcing an offer and start listening to what the data –
564: STOP SWEETENING WHAT'S NOT WORKING
I'm talking about the black coffee rule and the quiet clarity that comes when I stop sweetening things that aren't actually working in my business. I'm sharing what this looks like in real time, from handling misaligned comments to protecting my energy, and why tolerating what's bitter keeps me stuck. This is your reminder, and mine, that I don't have to make everything drinkable. I can set it d
563: STOP GUESSING WHAT TO POST
I'm sharing how I'm using content mining to stop guessing what to create and start listening to what people are actually asking. I walk through how pulling real questions from comments, DMs, search bars, and even other creators helps me find gaps, spot patterns, and use my audience's own words. This approach removes pressure to be trendy, builds empathy, and turns unfiltered language into releva
562: YOU DON'T NEED MORE CONTENT, YOU NEED BETTER DATA
In this episode, I'm breaking down the exact Instagram metrics I track at the 30-day mark so I can stop throwing content at the wall and start making decisions that actually lead to comments, follows, and sales. I'm sharing what I look at, why it matters, and how I use that data to create more of what's already working – without adding more to my plate. RESOURCES MENTIONED NOTE: Some li
561: MANYCHAT: HELPFUL OR SPAMMY?
In this episode, Taylor shares her honest thoughts about Instagram automation and why tools like ManyChat aren't the spammy shortcut some creators fear. Instead, she explains how automation can become necessary infrastructure for solo business owners – helping you manage growth, protect your capacity, and still build real relationships with your audience without trying to do everything manually.
560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS
In this episode, I dive into the real data behind my first course sales and unpack what I'm calling micro moments of trust. By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It's a behind-the-scenes look at how trust builds online and why strate
559: HOW TO BUILD YOUR OWN GPT WITH CHATGPT
If you're constantly re-explaining your voice, your offers, or your standards to ChatGPT, this episode is your reset. I'm walking you step-by-step through how to build your own custom GPT so it thinks like you, edits like you, and follows your exact rules. No more starting from scratch. Just a smarter system that supports your content, protects your voice, and saves you serious time. RESOUR
558: 153 FOLLOWERS IN A YEAR. 121 FOLLOWERS IN A DAY. WHAT CHANGED? (MY 17 DAY INSTAGRAM EXPERIMENT)
Instagram wasn't broken – it was misaligned. In this episode, I unpack what actually shifted: deleting 1,700 followers, committing to four intentional posts a day, leveraging trial reels, and using Manychat to turn views into movement. This isn't hype or hacks. It's a real-time breakdown of how clarity, consistency, and one focused goal – one sale a day – started compounding fast. RESOURCES
557: FROM STUCK TO GAINING 374 FOLLOWERS IN 10 DAYS
In this episode, I share the Instagram system that finally broke my plateau – one daily reel, two trial reels, and simple ManyChat automations that turn new followers into real conversations. This isn't about hacks or hype. It's about building traction on purpose, nurturing people automatically, and creating momentum that actually feels sustainable. RESOURCES MENTIONED NOTE: Some links
556: HOW I FINALLY GOT INSTAGRAM TO MOVE
Struggling to grow on Instagram? In this episode, I share how a $5/day ad strategy, targeted trial reels, and deleting 1,748 deadweight followers finally moved the needle on my account — after a year of stalled growth. If your IG feels stuck, this behind-the-scenes breakdown walks you through exactly what I did (and what finally worked). RESOURCES MENTIONED NOTE: Some links below contai
555: MY REAL-TIME FUNNEL: REELS, STORIES, ADS
Trying to grow your business without burning out? In this episode, I'm sharing the exact funnel I'm testing in real time — daily reels, one high-intent story, and a $5 Instagram ad that actually grows your audience (without buying followers). It's scrappy, doable, and built for the one-woman show. If you're stuck on what to post or how to sell without spiraling, this one's for you. RESOURCE
554: WHAT MOST FUNNELS MISS (AND WHY IT'S COSTING YOU MONEY)
Your funnel isn't finished at checkout — and if that's where it stops, you're leaving profit on the table. In this episode, I break down the power of back-end marketing and how to turn buyers into repeat customers with simple, strategic touchpoints. From Hello Bars to intentional ad placements & captions inside your course framework, this is how you build a quiet, consistent profit engine that s
553: THE REAL REASON YOUR GOALS AREN'T WORKING – AND WHAT TO DO INSTEAD
Ditch the vague goals and set one bold, measurable target for your business in 2026. In this episode, I'm breaking down why a single "primary target" creates more clarity, momentum, and results than a list of intentions ever could — and how to actually aim for it. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising f
552: WHY THINGS FAIL EARLY (EVEN WHEN THEY'RE GOOD IDEAS)
Most things don't fail because they were bad ideas — they fail because the season, systems, or support weren't there. This episode unpacks the real reasons offers flop early, and why it's not too late to try again. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products
551: 7 END-OF-YEAR BUSINESS MOVES YOU'LL WISH YOU DID SOONER
Feeling stuck in the weird space between years? In this episode, I'm walking you through 7 simple but powerful ways to reset your business before diving into 2026. From cleaning out digital clutter to reworking one system that's not working, this is your no-pressure, clarity-first checklist to make space for what actually matters. No full rebrand. No hustle. Just one grounded step at a time to s
550: WHEN EGO RUNS THE BUSINESS (A PIZZA STORY)
In this episode, a frustrating pizza experience becomes a clear business mirror – revealing how ego, overcommitting, and ignoring capacity can quietly break systems that once worked. We talk about the cost of powering through, the difference between consistency and stubbornness, and why pausing, adjusting, and choosing clarity is not failure – it's leadership. RESOURCES MENTIONED NOTE:
549: STOP WAITING ON THE ALGORITHM (IT'S NOT 2013 ANYMORE)
Tired of blaming the algorithm? In this episode, I'm sharing why it's time to stop waiting for Instagram to work in your favor and start building content that truly connects. I'm walking you through the shift from chasing visibility to offering real value — and breaking down four clarity-led strategies that help you create content people actually come back for, even when the feed fails. RES
548: VAGUE DOESN'T CONVERT
If your product isn't selling, it might not be the product — it might be the way you're talking about it. In this episode, I'm walking you through two real-life examples from Facebook groups where the offer sounded impressive… but totally missed the mark. We're talking clarity, friction, and what actually makes someone hit "buy" — plus the one question you have to answer if you want your offer t
547: YOU HAVE A TRAFFIC PROBLEM
If your offer isn't converting, it might not be a messaging problem — it might be a traffic problem. In this episode, I'm sharing the quiet shift I'm making: focusing on daily clicks to my checkout page. Not just posting content — driving real traffic that compounds over time. If your content feels like it's not working, this one's for you. Let's talk about what actually moves the needle — and h
546: BUILDING JOY IN THE MONOTONY OF ADULTHOOD
Feeling stuck in rinse-and-repeat mode? In this episode, I'm naming the monotony that creeps in when routines take over — especially in winter — and why joy can't be left to chance. If your days feel like a loop with no spark, this one's for you. Let's talk about building simple, intentional rhythms that actually make life feel like yours again. RESOURCES MENTIONED NOTE: Some links be
545: 3 STEPS TO MOVE YOUR OFFER FORWARD
If you've committed to the five ones but don't know what to do next, this episode is your next step. I'm breaking down the exact three-part process I'm following in real time — from creating a simple, grounded course to building a funnel that doesn't feel like a funnel, to finally growing your audience with content that actually connects. No hype, no overwhelm — just a doable path forward for th
544: YOU'RE ALLOWED TO SAY NO
When you know your brand, you don't have to bend to be chosen. In this episode, I'm unpacking a real client convo that tested my boundaries — and why saying "no" (even to shiny opportunities) is sometimes the clearest move you can make. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or link
543: CELEBRATING SUCCESS SOLO (& STILL MAKING IT COUNT)
What happens when the win finally lands — and there's no one around to high five? In this episode, I'm naming the quiet tension of growing past the people around you. Not above them. Not better than. Just past. We're talking about what it feels like to reach a milestone and realize you're celebrating solo — and how to let that moment still count. From the subtle guilt of shrinking your joy to th
542: BUILDING SOMETHING NEW (WHILE IN THE THICK OF IT)
This week's Business Nugget is a behind-the-scenes look at what it actually feels like to build something new — in my case, a course for The House of Sugar Creek — while still juggling everything else. I'm walking you through the real checklist (not just the cute one), the overwhelm that hits mid-way, and why "just recording some videos" turns into a full-blown tech stack spiral. If you're in th
541: DESPERATION IS NOT A STRATEGY
A DM gone wrong sparked this week's business nugget: how not to approach a cold audience. I'm breaking down why vague outreach feels desperate, how it can erode trust fast, and what to do instead if you actually want to connect. Whether you're in growth mode or just trying to stay visible, this is your reminder—clarity, care, and context always convert better than copy-paste tactics. RESOUR
540: HOW TAYLOR SWIFT JUST BEAT GOOGLE
What if the reason your offer isn't landing has nothing to do with your content — and everything to do with what you named it? In this episode, I break down a genius move from Taylor Swift that has nothing to do with music and everything to do with strategy — specifically, how she's using SEO to reclaim the narrative and meet her audience exactly where they're already searching. And we're not ju
539: WHEN YOU REALIZE YOU'RE NOT THE PRIORITY - AND DECIDE YOU ARE
What happens when you realize you've been treated like a task, not a priority—and it finally clicks that you're allowed to want more? This episode is a behind-the-scenes breakdown of what led me to fire my property management company, reclaim the way I run my property rentals, and reflect on how that same misalignment can quietly show up in our own businesses. If your clients are starting to fee
538: FROM KEYWORD CHAOS TO COURSE CLARITY
Sometimes clarity shows up mid-spiral — and sometimes it shows up at 11pm with ChatGPT open and a course idea you can't let go of. This week's business nugget is a behind-the-scenes walkthrough of how I took a single problem (garden pests) and used the Rule of Five Ones to map out a complete digital product funnel. We're talking: real keyword research, messy naming pivots, and the moment it fina
537: THE SIMPLEST MILLION-DOLLAR STRATEGY YOU'VE NEVER TRIED
Let's talk about the Rule of Five Ones — because this might be the clearest business strategy I've come across in a long time. One problem. One target market. One offer. One platform. One year. That's it. And apparently, it's the method that's helping everyday creators hit their first million — without a massive audience, without a team, and without 18 different offers flying around. I'm sharing
536: UNFILTERED CLARITY - WHAT I'M STILL WRESTLING WITH IN YEAR 10
Ten years into business and still sitting with the weight of "why hasn't it landed yet?" In this episode, I open up about the quiet grief that comes with building something meaningful that still feels invisible online. It's a real-time reflection on the tension between being great at what you do and still wondering why it hasn't translated — and a reminder that your work is still worthy, even in
535: QUIET DOESN'T MEAN FORGOTTEN - A BUSINESS PEP TALK FOR THE HARD WEEKS
This week, I'm coming to you mid-chaos — recording from my warehouse, in a season that's been anything but calm. If you've been quiet lately — whether from grief, burnout, or just life being too much — this episode is for you. It's a real-time reflection on what it means to show up when you can't really show up, and a reminder that quiet seasons still count. You're not behind. You're human. And
534: STAY CURIOUS LIKE POST MALONE
Post Malone's career pivots aren't random — they're layered, intentional, and rooted in curiosity. In this episode, I unpack his latest move into fashion and what it teaches us about following what sparks your interest, letting clarity meet you along the way, and why curiosity might just be the most underrated business strategy out there. RESOURCES MENTIONED NOTE: Some links below con
533: OVERWHELMED & STARING AT THE WEEDS (A BUSINESS PARALLEL)
Overwhelmed, stuck, and not sure where to start? Yep, me too. In this episode, I'm talking about analysis paralysis—how it showed up in my literal garden, what it mirrors in business, and why waiting for the "perfect plan" keeps us spinning. If your to-do list feels like a wild, overgrown mess, this one's for you. Let's talk about how to move again, even if it's just one small thing at a time.
532: GRIEF DOESN'T CLOCK OUT - HOLDING SPACE WHILE RUNNING A BUSINESS
Grief doesn't pause for deadlines — and when you're a business owner, you don't always get to either. This week, I'm pulling from personal experience to talk about navigating loss while still holding the weight of a business, why it's essential to make space for grief, and how to give yourself permission to show up differently when life unravels. RESOURCES MENTIONED NOTE: Some links bel
531: CLARITY ISN'T A FINISH LINE - IT'S A COMPASS
Clarity isn't a one-time win—it's a moving target. In this episode, I'm sharing why I scrapped a finished funnel, what I built instead, and how real clarity often comes from what you won't do. If you've been second-guessing your next step or stuck in misalignment, this one's for you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site t
530: DON'T BE VANILLA: MAKING YOUR FIRST IMPRESSION COUNT
A not-so-great vacation rental and a grocery store stuck in the past sparked this week's business nugget: why first impressions still matter. From your website to your social bios, what are potential clients really seeing? Let's talk about standing out, creating connection, and making that first glance count. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. I
529: REWORKING MY INSTAGRAM BIO (& WHY IT MATTERS)
Struggling to make your Instagram bio actually do something for your brand? In this episode, I'm walking you through the real-time updates I made to mine—what wasn't working, what finally clicked, and the strategy I'm leaning on to connect with the right people. We're talking bio formulas, content pillars, and why this tiny space might be holding back your visibility more than you realize.
528: WHEN YOU ACCIDENTALLY BUILD A FUNNEL (& IT WORKS)
Feeling the summer slump? You're not alone. In this episode, I'm pulling back the curtain on what my farm stand has taught me about marketing over the past six weeks—no funnels, no formulas, just real-life strategy that started with a couple of Facebook Marketplace listings and turned into repeat customers, word-of-mouth magic, and a three-figure week. From why relevance beats volume to the powe
527: THE BEST BRANDS DON'T SELL -- THEY BUILD BELONGING
This week, I'm sharing a real-time glimpse into what it looks like when something clicks — when your business starts to connect in a way you can feel. The farm stand is only a few weeks old, but the response? Immediate. Loyal. Deep. It's reminding me of something I've always believed but hadn't felt this strongly in a while: the best brands don't sell — they make you want to join the club. I'm t
526: STORY DRIVEN CONTENT - MY NEXT INSTAGRAM EXPERIMENT
Instagram hasn't exactly been pulling its weight lately—and after months of watching the needle barely move, I'm making a shift. In this episode, I'm walking you through my latest experiment: a story-driven strategy inspired by content creator Sarah Snow. We're talking bold hooks, visual storytelling, and why one reel a week might be enough to finally see traction. Plus: what's working (and not)
525: I ALMOST QUIT BEFORE I EVER LAUNCHED: 10 YEARS OF PODCASTING WITH MY RIDE-OR-DIE EDITOR
Hey, hey — welcome back to the show. Today is a very special episode, because we're celebrating 10 years — yep, a full decade — of this podcast. And if you've ever wondered what it really takes to show up for something week after week for 525-ish weeks… this is the episode. I'm pulling back the curtain on how it started, what almost made me quit before I even launched, and the one person who's b
524: RIPPED OFF TWICE: A LESSON IN ORIGINALITY & OWNERSHIP
So I wasn't planning on pulling a business lesson out of my garden this week… but here we are. This episode started as a house update and a chat about summer reading and YouTube stats — and somehow ended with me sitting on the floor of a storage container, feeling completely ripped off by a gardening educator I thought was original. Spoiler: she wasn't. And I've got the 2007 notebook paper to p
523: WHAT AN OLYMPIAN TAUGHT ME ABOUT BUSINESS GRIT
This week, I'm taking you behind the scenes of one of the most emotionally chaotic, logistically packed, spiritually sobering 48 hours I've had in a long time — but what anchored me through it all? A single sentence from a U.S. Olympian on Top Chef, of all places. It stopped me in my tracks and gave me the business pep talk I didn't know I needed: pressure is a privilege. So in this episode, we
522: THE REFUND THAT TOOK FIVE EMAILS AND A SURVEY
Got hit with a surprise charge and thought, no biggie—I'll just ask for a refund. What followed? Five emails, a survey, and a whole lot of no thanks. In this episode, I'm breaking down the hoops Rise Guide made me jump through and why that kind of customer service is a brand reputation killer. If you sell anything online, you need to hear this. RESOURCES MENTIONED NOTE: Some links below
521: PAPER TRAILS SAVE YOU. EVERY TIME.
Quick and gritty update before I hit the road — I'm headed to Colorado, my garden's exploding, and oh yeah, business is throwing curveballs left and right. From audits and attorneys to hitting 1K on TikTok, I'm walking you through the real stuff: what's working, what's frustrating, and why your paper trail might just be your best business asset. RESOURCES MENTIONED NOTE: Some links belo
520: YOU'RE NOT BEHIND – YOU'RE BUILDING WHAT WORKS (FOR NOW)
Feeling stuck in a season that's just… a lot? This week, I'm sharing the behind-the-scenes of a wild work stretch, falling (literally), and the real question I'm asking to stay grounded: What's right for me right now? If you've been second-guessing your next move, this one's for you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site t
519: GIVING YOURSELF GRACE WHEN EVERYTHING'S A LOT
If you've been feeling like you're carrying too much and still not doing enough—you're not alone. This episode is a real-time snapshot of what it looks like to juggle a packed life and still choose softness over self-criticism. I'm sharing updates on my trays journey (almost done!), content strategy progress, garden harvests, and the house build… but more importantly, I'm naming the overwhelm an
518: HOW I'M USING CHATGPT + TRELLO TO MANAGE 3 BRANDS WITHOUT LOSING MY MIND
Trying to manage content for multiple brands without losing your mind? In this episode, I'm sharing how I'm using ChatGPT and Trello to run three brands with more ease and less chaos. From my content framework to behind-the-scenes systems, this is your peek into what's working, what's not, and how I'm staying (mostly) sane through it all. RESOURCES MENTIONED NOTE: Some links below conta
517: BOOKS, BOUNDARIES & BROKEN TRUST: A BUSINESS OWNER'S WEEK IN REVIEW
Hey friend! In today's episode, we're going all-in: book recs, blooming sunflowers, growing pains in business, and a tough decision I had to make as a boss. I'm sharing real talk about letting someone go, content growth updates, and where I'm at with the 5-day email challenge that's gonna help you build your own freebie funnel. Let's unpack all the layers together. RESOURCES MENTIONED N
516: THE AI ASSISTANT THAT UNDERSTOOD MY BRAND BETTER THAN I COULD
This week, I'm taking you behind the scenes of a brand breakthrough — thanks to ChatGPT. From refining my niche to mapping out content pillars and uncovering my ideal audience, this is the real talk on how AI helped me get clear (and why it might help you, too). Oh, and there's a tech rant or two. Let's dive in. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links
515: YOUR NICHE ISN'T THE PROBLEM
Struggling to stand out online? It's not your niche—it's your clarity. In this episode, I'm sharing real talk on what it actually takes to find your place online, why niching down doesn't mean boxing yourself in, and how to show up in a way that feels true to you. Plus, updates from the garden, the barndo build, and what I've been reading lately. Let's dig into the good stuff. 🌱 RESOURCES M
514: BE UNBOTHERED. SHARE IT ANYWAY.
You're not annoying — you're remindable. In this episode, I break down why sharing your offers often isn't spam, it's strategy. Inspired by a viral reel (and 4 emails from Old Navy), I'm giving you a pep talk on showing up, being seen, and marketing like a pro — even to friends and family. Don't fail because you're afraid to share. RESOURCES MENTIONED NOTE: Some links below contain affi
513: WHY INSTAGRAM ALONE ISN'T ENOUGH
This week, I'm getting real about Instagram's latest changes, what it means for creators + small business owners, and why betting everything on one platform is just plain risky. I'm sharing what changed on Instagram and how it's impacting creators; why building across multiple platforms is non-negotiable; how I'm compounding my content for more reach with less burnout and a peek into my updated
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