The Agents of Change Digital Marketing Podcast
The Agents of Change Digital Marketing Podcast features interviews with leading marketers from around the globe. Each episode explores strategies for increasing online visibility, driving qualified traffic to websites, and converting that traffic into leads and business. Topics include SEO, social media, and mobile marketing. The show aims to help business owners reach more ideal customers and grow their companies.
Episodes
Local SEO Tips to Win the Google Map Pack with Rich Brooks
If you've ever searched for a local business and noticed the same three names in that little map box, you know how much those spots matter. If you run one of those businesses (or want to), you also know it can feel like a closed club. After nearly 30 years at flyte, I rebuilt our local SEO webinar from scratch because the ground had moved, and this episode is the short version of what I found. We'
Build New Audiences through Substack with Sue B. Zimmerman
Get Great Content From Subject Matter Experts with Jesse Harris
Some of the best content ideas in your company are probably stuck inside the heads of people who have absolutely no interest in writing a blog post. Jesse Harris shares how marketers can earn the trust of subject matter experts, draw out what they know, and turn highly technical expertise into clear, compelling content without watering it down. https://www.theagentsofchange.com/639 Need help with
How to Use Substack for Business Growth with Tracy Friedlander
Substack has been on my radar for a while, but I'll be honest: I wasn't sure it had much to offer someone who already has a blog, an email list, and a few social channels up and running. Turns out I was asking the wrong question. This week I sat down with Tracy Friedlander, a former professional orchestra musician turned Substack strategist and the voice behind The Second Act Strategist, to find o
What Marketers Get Wrong About AI Search with Andy Crestodina
Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a debate I keep having in my own head: is generative engine optimization its own discipline, or just SEO wearing a trench coat and hoping nobody looks too closely? Andy has spent twenty five years building websites that turn into l
Turn AI Into Your Best Referral Source with Vivienne Wagner
Every time you ask ChatGPT or Claude for a recommendation, you're training it to know you better, and that changes everything about how customers find your business. My guest this week is Vivienne Wagner, founder and CEO of Houndstooth Media Group, and she's built her entire practice around helping business owners get recommended by AI the same way you'd ask a friend "who should I call for this?"
Why Your Google Ads Keep Underperforming with Jeff Coleman
If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four Marketing, who has spent more than two decades building results-driven Google Ads campaigns for everyone from local service companies to Fortune 500 brands. Jeff makes the case that most businesses jump
How to Turn Website Traffic Into Leads with Irwin Hau
Here's a question I ask every business owner who complains their marketing "isn't working": when's the last time you actually looked at your website like a stranger would? Because nine times out of ten, the traffic is fine. It's the website that's dropping the ball. My guest this week is Irwin Hau, founder of Chromatics and Conversion Cow, who's analyzed close to 70,000 websites (yes, 70,000) and
How to Build Trust on LinkedIn with Kaila Vander Horn
LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention to it. My guest is Kaila Vander Horn, head of content at Speedwork, a LinkedIn advertising agency where she runs organic strategy for B2B companies and the leaders behind them. We get into what thought leadership really means (spoi
The Neuroscience of Storytelling with Jennifer Gardner
You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking with Jennifer Gardner, a Los Angeles trial lawyer, persuasive communication speaker, and administrative law judge who's spent three decades convincing juries to see things her way. Jennifer breaks down what's actually happening in t
Beating Big Competitors through Local SEO with Nick Cohen
If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare combination: a practicing attorney and the COO of Matador, where he helps over 180 law firms compete against much bigger competitors in local search. But don't let the law firm focus fool you. Everything Nic
Email Welcome Sequences That Convert with Allea Grummert
Most of us obsess over growing our email list, then greet new subscribers with... nothing. Maybe a generic "thanks for signing up" if they're lucky. Allea Grummert, email marketing strategist and owner of Duett, says that first stretch after someone joins your list is where relationships (and revenue) are won or lost. In this episode, she breaks down how to build a welcome sequence that answers yo
Simplify Your Marketing Analytics with Kyle Akerman
If you have ever opened your Google Analytics, felt your eyes glaze over, and quietly closed the tab, this episode is for you. I sat down with Kyle Akerman, a digital measurement consultant in Nashville who helps small B2B marketing teams turn data into decisions without the overwhelm. We get into why your analytics should work like a feedback loop, why three good questions beat thirty random metr
NotebookLM for Marketers AI Workflows with Lisa Monks
If you've been using ChatGPT or Gemini and quietly wondering whether you can trust everything it tells you, there's a Google tool built to solve exactly that problem. NotebookLM only works from the documents you give it, which means it's grounded in your own content instead of guessing at the entire internet. This week I'm joined by Lisa Monks, an Australian social media strategist and AI educator
Creating Better Graphics with AI with Jeff Sieh
If your AI-generated images are starting to look like everyone else's, you're not alone. The problem isn't the tools. It's the approach. Jeff Sieh, visual content expert and host of Creator News Live, has been deep in the AI image generation world long enough to watch it transform from a novelty into a genuine workflow essential. In this episode, we get into how to develop your own visual style, h
AI Visibility and the Buyer Journey with Tom Rudnai
If you've been trying to get your business cited by ChatGPT or Google's AI Overviews, you might be optimizing for the wrong thing entirely. Tom Rudnai, founder of Demand-Genius, spent two years running structured prompts across the full buyer journey and found something that should change the way marketers think about AI visibility. Most of the influence AI has on your potential customers happens
AI Legal Risks Every Marketer Should Know with Sharon Toerek
If you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legally. But you might want to start. I sat down with Sharon Toerek, a marketing and intellectual property attorney who works exclusively with independent agencies, and she laid out the legal landscape around AI in a way that's practica
Behavioral Science Tricks for Marketers with MichaelAaron Flicker
If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change podcast, I sat down with MichaelAaron Flicker, CEO of XenoPsi Ventures and co-author of Hacking the Human Mind, to dig into the behavioral triggers behind some of the most iconic market
Agentic AI for Marketing and SEO with Eliot Prince
I first found Eliot Prince the way most of us find the good stuff online: by falling down a YouTube rabbit hole. I was researching Claude Cowork, his video popped up, and within an hour I was organizing my downloads folder with agentic AI for the first time. Eliot is a UK-based AI trainer and curriculum developer who helps business owners and professionals use AI in practical, systematic ways. Tod
Canva AI Tools Every Marketer Should Know with Maliha Khan
If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics, generate images and video from text prompts, and resize everything for every platform in seconds. In this episode, I sit down with Maliha Khan, a strategy-first marketing consultant
Better AI Images with Prompts (and Practice) with Ross Symons
If you've ever typed a prompt into an AI image tool and ended up with something that looks like a corporate stock photo had a fever dream, you're not alone. Getting genuinely good output from these tools takes more than a two-word description. Ross Symons, co-founder of Zen Robot and a guy who spent a decade making origami stop-motion content before the influencer wave even had a name, breaks down
Content First or Design First? Settling the Debate with Sarah Johnson
You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. That's the problem Sarah Johnson has been solving for years. As the author of Content First Design and the forthcoming Meaning at Scale, Sarah works at the inters
Fix Your Leaky Sales Funnel with Jason Kramer
You spend good money getting people to your website. They fill out the form. And then... nothing. No one follows up. Or someone follows up once, gets no reply, and moves on. Meanwhile, that lead is sitting there, probably still interested, just waiting for a reason to say yes. Jason Kramer has built his entire business around solving that exact problem. As the founder of Cultivize, he works with d
Agentic AI for Marketers: What It Means with Mike Kaput
You've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and whatever fire broke out in the office this morning. But here's the thing: agentic AI isn't some far-off technology. It's already baked into tools you might alre
AI Search Optimization Strategies with Rebecca Emery
With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answers—then it's time to rethink how your content works. Rebecca Emery breaks down what's changing, what still matters, and what you should be doing righ
Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
AI used to be about prompts, now it's about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for small businesses, and how tools like Claude Cowork are turning strategy into execution. If you've been curious about moving beyond copy-and-paste AI and into systems that actually get work done, this conversation is your starting point. https://www.
Building a Brand World That Converts with Luna Battalia
Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–2
Cold Outreach That Converts with AJ Cassata
Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with "Quick question" emails know it. But here's the thing: done right, cold outreach is one of the most direct, cost-effective ways to reach your ideal customers without relying on algorithms, ad budgets, or social media luck. AJ Cassata built his business on outreach that actually works. From knocking o
AI Image Generation for Marketing with Lauren deVane
Description: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's website too? Yeah, those days might finally be over. Lauren deVane—creative director turned AI educator and your friendly neighborhood "AI auntie"—joins the show
7 AI Lessons for Every Marketer in 2026 with Rich Brooks
Stop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a human-first company that smartly uses AI beats trying to become an AI company every time. In this solo episode, I walk through seven lessons from 2025 that completely changed how I think about AI in marketing—from why perfect prompts don't exist to wh
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help
Using Behavioral Science to Drive Change with Melina Palmer
Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or worse, pushback. It's not because the idea is bad. It's because the human brain is hardwired to hate change. In this episode, behavioral economist Melina
Grow Your Business on YouTube in 90 Minutes with Jerry Potter
Let's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you're back to square one. But what if your content worked for you, building momentum over months and even years? That's the promise of YouTube. In this episode, I sit down with YouTube strategist Jerry Potter, who breaks down exactly how bus
Outside-In Marketing Strategy with James Hipkin
Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has
Create Custom AI Assistants with Mike Allton
You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI architect for solopreneurs, is going to show you how to
Creating Messages That Stick with Tamsen Webster
If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messag
Paid Search for Small Budgets with Brooke Osmundson
Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me t
The Secret Sauce That's Missing from Your Messaging with Jay Acunzo
You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it still won't be enough to stand out because a hundred other voices are saying the same thing—just maybe with different GIFs. Jay Acunzo spent years building a speak
Build Powerful Marketing Frameworks with Melanie Deziel
You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it's how you package it. Melanie Deziel has built her
Google Ads Success on a Small Budget with Andy Janaitis
Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the bank. His engineering background brings a refreshingly technical (but not overwhelming) approach to paid advertising that cuts through the noise and gets straigh
Marketing Attribution Made Simple with Scott Desgrosseilliers
You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That's exactly what happened to a Maine lobster company that almost wrote off Facebook as useless after spending $4,000 and seeing only one $200 sale. Turns out, the
How to Streamline Your Podcast Workflow with Rich Brooks
After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, internal teams, and a not-so-virtual assistant—from guest vetting to social media promotion. Whether you're thinking about starting a podcast or just want to see h
What Working NOW in Paid Social with Karen Nelson
If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's enough to make any marketer want to throw in the towel. But here's the thing: while the platforms have evolved, the opportunities haven't disappeared—they've ju
In an AI World The Human Touch Becomes a Competitive Advantage with Jay Baer
AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your branding, website, or digital marketing? Reach out to m
Local SEO Secrets: Google Business Profile with Greg Gifford
Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in those coveted top three map pack results. My guest to
Psychology Hacks for Better Marketing with Richard Shotton
Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisible forces, and in this episode, he reveals how sm
Digital PR Strategies That Actually Work with Vince Nero
You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero from BuzzStream, spent years at agencies like Sieg
SEO Sales Funnels: Beyond Keywords with Nina Clapperton
Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her grow blogs to 50,000 sessions in six months and s
Smart Content Distribution Strategies with Ross Simmonds
Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why your best content is probably gathering digital du
Flex Your Email Marketing Superpowers with Jessica Best
Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent over 15 years proving that email isn't just alive—it'
Customer-Led Growth Strategy Tips with Georgiana Laudi
What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website
Insider PR Strategies for Small Businesses with Nancy Marshall
Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporters to Al Roker from the Today Show. Her approach i
Measurement Marketing Framework Secrets with Jeff Sauer
If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly
Why Playing the Villain in Marketing Actually Works with Brian Massey
What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world a
GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso
For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners t
The LinkedIn Content Strategy That Actually Works with Joe McKay
LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressio
Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright
You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of throwing money at marketing that doesn't work, this e
Boost Your LinkedIn Visibility with Kate Paine
LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attrac
Grow Your Organic Traffic Through Pinterest with Nadalie Bardo
Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years ma
Spinning Customer Stories into Marketing Gold with Joel Klettke
Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them
Finding the Right ESP for Your Email Marketing Needs with Robert Brandl
Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and
Emotional Targeting: The Key to Higher Conversions with Talia Wolf
When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the g
Stand Out in a Noisy Digital World with Miriam Schulman
Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand
Practical AI Applications for Your Marketing Strategy with Rich Brooks
I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you
When and How to Hire a Videographer for Your Business with Kurt Grazer
Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution - so you can get the most out
Faster, Better, Smarter: Making AI Work for You with Dan Sanchez
Whether you're just starting out or looking to refine your AI strategy, there's a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even use AI as a personal coach to level up your strategy
Breaking Free from Hourly Billing: Profit Strategies with Jonathan Stark
Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only caps your earning potential but actually damages c
Mastering AI Prompts for Better Results with Dustin W. Stout
Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the art of crafting smarter prompts that yield much be
Building an AI Brain for Your Business with Amanda Cole
We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why businesses need to stop focusing on AI workflows and start building an AI "brain" for their entire operation. I'll admit, the conversation got me thinking about how
How to Optimize Your Brand for AI Search with Crystal Carter (Part II)
If you've been wondering how to get your business noticed by ChatGPT and other AI language models, you're not alone. Today we're back with the second half of our conversation with SEO expert Crystal Carter to break down exactly what LLM optimization means for small and medium-sized businesses. No theoretical fluff here - just practical strategies you can actually use, whether you're a local shop o
How to Optimize Your Brand for AI Search with Crystal Carter (Part I)
Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to know - from underst
Create High-Converting Video Ads with Kevin Anson
Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your co
How to Grow Your Podcast Audience with Tom Webster
If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends
Creating Custom GPTs for Marketing Success with Brian Piper
Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not divi
Leverage Your Book as a Marketing Tool with Joe Pulizzi
Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on h
Using AI as a Strategic Marketing Partner with Liza Adams
Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI's potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/56
Psychology-Driven Marketing Strategies with Rai Cornell
Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation
NLP Copywriting Tips to Boost Conversions with Nikki Rausch
Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you
The Power of Niching Down in Business with Rachel Honeyman
If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit
Generate Eye-Catching AI Graphics with Jeff Sieh
What if you could turn your creative visions into reality without hiring an expensive designer? That's where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff's i
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