Making BIG Shifts
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by Josh Anderson, founder of MKTG Reboot. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business: tough decisions, setbacks, inflection points, and the wins that follow. The conversations cover growth, marketing, leadership, systems, and strategy, focusing on the shifts that actually move businesses forward.
Episodes
Why Nobody Remembers Your Presentation, and How to Fix It
Being louder doesn't make you more persuasive.Robert Begley, communication strategist and author of Voices of Reason, joins me to break down what actually makes communication memorable.We talk about clarity, confidence, authenticity, character, stage fright, presentation structure, and why some speakers influence a room while others are forgotten by the next day.Robert also shares one presenta
Winning Complex Healthcare Deals: Positioning, Buying Groups & the Cost of Inaction
Why do good healthcare products still get stuck in endless meetings, delayed decisions, and deals that suddenly disappear?Fred Sheffield has spent his career helping healthcare and health tech companies navigate that exact problem.Fred is the Chief Growth Officer of Five Stones Growth, a go-to-market strategist, and author of Health Tech Giant Slayer. In this conversation, we break down how smalle
Your Business Is Successful. So Why Are You Still Trapped in It?
Most entrepreneurs start businesses because they want freedom. Years later, many discover they’ve created the exact opposite.In this episode, I sit down with Luke Mardigian, co-author of Exit Without Selling, to talk about owner dependence and why businesses can become completely reliant on their founder for decisions, relationships, knowledge, time, and revenue.Luke shares how he went from workin
50 Buyers, 3 Years and One Exit: What It Really Takes to Sell a Business
Most entrepreneurs spend years thinking about how to build a business.Far fewer think seriously about what it takes to leave one.Chris Slocumb built her agency over more than two decades before beginning a three-year exit journey that included roughly 50 buyer meetings, multiple letters of intent, several rounds of due diligence, and eventually a successful sale.In this episode of Making BIG Shift
Does Your Business Actually Own You?
Most entrepreneurs start businesses because they want more freedom.Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.Dan Paulson calls it The Owner’s Trap.Dan is an executive advisor and bestselling author of Escape the Owner’s Trap. In this conversation, we dig into how owners become the bottleneck, why delegatio
Why More AI & Data Won’t Automatically Grow
More AI. More data. More technology.But does any of that automatically create more revenue?Not even close.I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing actually looks like.James shares his unconventional path from college football and professional music to door-to-door sales and eventually the CRO seat at ZoomInfo. We ta
When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit
Entrepreneurs are constantly told to keep going.But what happens when persistence becomes stubbornness?Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now building DUO, an AI-powered matchmaking platform.In this conversation, we dig into how founders can recognize real market validation, why criticism can actually be
Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict
Referrals are fantastic, but they shouldn’t be your entire growth strategy.I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing together.We talk target audiences, messaging, lead generation, sales processes, connector networks, and a really simple 4-quadrant outreach strategy any business
Big Risks, Failure & Gritt: What It Takes to Win In Business
Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn?Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage to building a group of companies with operations reaching across the country.In this episode, we get into failure, gritt (spelled that way on purpose), focus, ris
Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth
Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement, to talk about building a real relationship infrastructure around customers, prospects, referral partners, teams, and other people who influe
What Do You Build After Success Stops Feeling Meaningful?
Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success.Then that definition stopped feeling meaningful.In this episode of Making Big Shifts, Jermaine shares the personal and professional shift that led him to create HeirLight, an AI-powered estate planning platform built around clarity, family, and the things people c
Why Most AI Copywriting Fails to Persuade
AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience.In this episode, I talk with Tyler Cook, founder of Hyper Media Marketing and author of Persuasion by Design, about the psychology behind effective marketing and the guardrails AI needs to create persuasive messages.Tyler explains how his background in door-to-door sale
Why Live Streaming Could Become Marketing’s Next Big Shift
Live streaming is moving far beyond concerts, webinars, and basic social broadcasts.In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about how live video is becoming a powerful tool for audience engagement, brand storytelling, commerce, and customer research.John shares how working with Prince helped shape his view of direct-to-consumer content, why passive video is no
Stop Selling, Dammit: Why Pressure Is Killing Your Deals
The harder you chase a sale, the more buyers tend to pull away.Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers.Nancy breaks down the four emotional drivers behind purchasing decisions, the extra question every seller should ask before closi
How to Stop Building a Business That Owns You
What if your business is actually stealing your freedom?Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recovery, entrepreneurship, and building systems that buy back your time.They cover delegation, eliminating low-value work, the importance of having a North Star, and why your time may already be worth hundreds of dollars per hour.If you
The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap.After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only eight cents in his checking account.That moment forced him to learn the difference between income, revenue, and real wealth.In this episode, Josh talks w
Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want
Are you building a valuable company, or have you simply created a demanding job for yourself?Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.We dig into founder dependency, customer concentration, recurring revenue, customer churn, acquisition systems, and the marketing infrastructure buyers want to see.
How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift
Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousands of integrations and hundreds of employees.This episode covers the unfiltered startup journey:• Building Zapier from a real personal frustration with software integration• Why YC rejected them the first time, and what changed• T
The Strategy That Turns Experts Into Authorities
What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have?In this episode of Making BIG Shifts, Josh Anderson sits down with Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books.Henry breaks down why business leaders, consultants, agency owners,
The Career Trap Almost Every High Performer Falls Into
Most high performers don’t burn out because they fail. They burn out because they succeed at the wrong game.In this episode of Making BIG Shifts, Josh Anderson sits down with Monica McKitterick, nurse practitioner, CEO of Impact Family Wellness, and founder in the Direct Primary Care space.After years inside a system driven by insurance, paperwork, and volume over care, she made a $20,000 bet on a
The $1M Mistake That Taught This Founder to Focus
In this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling companies over more than two decades.Graeme shares the most expensive mistake of his career, losing focus, and how expanding Iversoft into too many se
How LESS Work Made Him DOUBLE The Money
In this episode of Making BIG Shifts, Jonathan David Lewis, President and Partner at McKee Wallwork and author of The Rebuilders, shares why the best leaders know when to say no, how to lead through disruption, and why rebuilding yourself is the first step to rebuilding your business. From navigating industry change and AI to creating thriving cultures, Jonathan delivers practical insights for fou
How To FIX Your Entire TEAM In 1 HOUR Only
In this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership Unlocked podcast. After 21 years inside the American Automobile Association and a stint as a company CEO, Dusty burned the boats to build a leadership practice focused on helping founders and senior executives unlock their next le
Why Sounding UNIQUE Is Killing Your Business
In this episode of Making BIG Shifts, host Josh Anderson sits down with Barry LaBov, founder of LaBov Marketing Communications and Training and author of The Power of Differentiation. With 45 years of experience, Barry has worked with iconic brands like Harley-Davidson, Audi, and Volkswagen, helping them uncover what makes them truly rare in a sea of sameness.Barry never planned to be an entrepren
AI CEO Reveals Why Google Is DYING & Your Business Is Next
In this episode of Making BIG Shifts, we are joined by Vlad Pivnev, CEO of Stivi and co-founder of Acoda, a leader helping businesses integrate AI into their marketing and sales strategies to drive real growth.Vlad brings over sixteen years of experience building and running a traditional digital marketing agency. But when he saw the landscape shifting beneath him, he decided to pivot. Rather than
How To Stay In Control Around People Who Trigger You
In this episode of Making BIG Shifts, Josh Anderson sits down with Dr. Barry Davis, a college baseball coach with over 35 years of experience and the author of Old Dog New Tricks.Dr. Davis shares lessons from decades of coaching and leadership, including how struggling teams are transformed into winning cultures. He explains why emotional intelligence is often overlooked in leadership and how it s
The Cheat Code High Performers Use But Never Talk About
In this episode of Making BIG Shifts, Josh Anderson sits down with Siegfried “Jay” Tiegs, a 27-year U.S. Army veteran, leadership coach, and author of Life on Offence: Do Hard Things.Jay shares his journey from a difficult childhood and long military career to feeling stuck, out of alignment, and searching for purpose. That experience led him to build a simple but powerful approach to life and per
The 5 Pillars of Elite Teams and Emotional Intelligence
In this episode of Making BIG Shifts, host Josh Anderson sits down with Dr. Barry Davis, longtime college baseball coach and author of Old Dog New Tricks, to discuss the leadership principles that transform struggling teams into elite programs.After nearly four decades in coaching, Dr. Davis pursued a PhD in sports leadership where he studied how top coaches quickly turn around failing programs an
Discipline, High Performance, and the Execution Reliability Index
In this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and life. Dre shares how he transitioned from a decade-long professional basketball career into building a successful personal brand and business by publis
Leadership Stress, Identity Shifts & Navigating Entrepreneur Crossroads
In this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation. Ezra shares his extraordinary journey from working in corporate technology sales to becoming a leadership coach who helps founders, executives, and en
The Musk Way, Signal vs Noise & Elon Musk’s Playbook
In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial methodology. After launching a startup himself and investing in Tesla, Alejandro became fascinated with how Mu
Building a “Hell Yes Offer” That Scales Profit
In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical industry to entrepreneurship after a life-changing health scare. What began as mindset coaching evolved into a
Freelancing, Scaling an Agency & AI Marketing
In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment she decided to leave traditional agency life, and how a simple freelancing opportunity turned into a ful
Messaging, StoryBrand & Marketing That Drives Revenue
In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from a corporate employee to a real estate entrepreneur to a marketing expert, revealing the key lessons she learned about building a business, finding your nic
SEO in the Age of AI: Schema, AI Search, Authority & Ranking in 2026
In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet business in 2005 to surviving a life-threatening coma to becoming one of the early pioneers in SEO. To
AI Agents, Marketing Automation & the Future of Work
In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work. We dive deep into how AI agents are reshaping marketi
Leading in the AI Era: CEO Leadership and Blind Spots
In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders mak
Ultimate Winning Strategies & Playing to Win
In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to busin
Market Categories, Competition, & Growth Strategy with April Dunford
In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The
How AI Accelerates Mastery with the 10,000 Minute Mindset
In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passi
Healthcare Today: Healthcare Reform, Insurance, & Outpatient Surgery
In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes the need for collaboration among physicians and shares insights into marketing strategies to attr
Becoming Minimalist: Minimalism, Focus, & What Truly Matters with Joshua Becker
In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua shares insights on maintaining a minimalist lifestyle, the impact of minimalism on work and personal l
What Strategy Is & Building True Strategic Systems
In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of business strategy. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the ne
Dream-Driven Entrepreneurship & Launching the Right Business in One Year
In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and his Dream-Driven approach to entrepreneurship. He discusses the 3Ls framework for validating business ideas, the significance of mentorship, and how to overc
The Four Pillars of Profit & Building a Foundation for Scalable Growth
In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration, product development, market development, and diversification. She also highlights the role of A
Why Small Businesses Win, Trust Collapse, & Out-Humaning Big Brands
In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consume
Securing the Future of Online Identity, Digital Trust, & AI Agents
In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company addresses the challenges of trust between humans and machines, as well as between machines
Becoming a Category of One: Marketing Eminence & Contrarian Positioning
In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, res
Why ROI Isn’t Book Sales & Using Books to Drive Clients
In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and
Relationship-Driven Marketing, Overcoming Fear, & Why Follow-Up Wins
In this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a successful notary loan signing agent and how she developed her five-point marketing system. The conversation delves into overcoming fear in marketin
Escaping the Golden Handcuffs: Wealth by Design
In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing. Tyson shares insights on syndication, the Bones M
Performance Training, Leadership, & Fixing Broken Education
In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating e
The Economics of Progress: Efficiency and Repetition
In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and its application across various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition a
Building Better Teams: Waster Talent and Worker Exploitation
In this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizatio
AI Sales: Relationship Building & Modern Outreach
In this episode of Making BIG Shifts, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generatio
Smarter Prospecting: Trust and Social Selling
In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating A
Implementing AI: Avoiding Mistakes & Designing
In this episode of Making BIG Shifts, Josh Anderson and Vadim Peskov delve into the complexities of implementing AI in business. They discuss the importance of understanding the foundational aspects of AI, the role of humans in AI workflows, common mistakes made during AI rollout, and the significance of data preparedness. Vadim shares insights into future AI predictions, emphasizing the need for
Frictionless Customer Experience Through AI-Powered Agents
In this episode of Making BIG Shifts, host Josh Anderson interviews Nuri Otus, founder of KinetQ, a company focused on creating AI-driven personalized agents to enhance customer interactions. Nuri shares his journey from journalism to entrepreneurship, the evolution of Kinetic, and the importance of streamlining customer service in the automotive industry. He discusses KinetQ's future vision t
AI’s Future: Anticipatory Leadership & Smarter Marketing Strategy
In this episode of Making BIG Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains how AI has evolved over decades, why businesses must shift from being reactive to anticipatory, and how leaders can transform every process, product, a
Big Shifts, Goal Setting, & High Performance
In this episode of Making BIG Shifts, Josh Anderson talks with bestselling author, business coach, and entrepreneur Gary Wilbers about the biggest pivots in his career—from scaling a 15-store wireless business to selling it and reinventing his purpose. Gary shares how setting clear goals, building momentum through small actions, and maintaining accountability can transform both life and business.
Innovation in Modern Healthcare: Innovation & Patient Experience
In this episode of Making BIG Shifts, Josh Anderson sits down with Andrew Lovewell, CEO of the Columbia Orthopedic Group, to break down what it really takes to build winning teams, deliver world-class patient satisfaction, and lead through massive change in healthcare. Andrew shares how his organization maintains a 4.95-star rating across thousands of reviews, why asking “why” is essential for cul
Empowering Local News Through Franchising Journalism
In this episode of Making BIG Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked his shift from attorney to entrepreneur, and how his model empowers everyday people to launch sustainable local news businesses. He breaks down what ma
Go-To-Market Efficiency & Fixing Growth with Precision
In this episode of Making BIG Shifts, Josh Anderson talks with Kunal Mehta—25-year GTM and RevOps leader—about the biggest efficiency gaps he’s uncovered across sales and marketing teams. Kunal breaks down the “magic number,” why so many companies overspend on growth, and how propensity models and standardized playbooks can transform B2B marketing performance. He also shares private-equity-level i
Bestselling Books, Platform Power & Why Every Entrepreneur Needs a Book
In this episode of Making BIG Shifts, Josh Anderson sits down with New York Times bestselling author Robert Allen to reveal how entrepreneurs can use a book to transform their brand, authority, and marketing strategy. Robert breaks down why most people never publish, the psychology behind bestseller creation, and how AI can dramatically speed up the writing process. He also explains how authors ca
Turning Strategy into a 20-Minute Workflow
In this episode of Making BIG Shifts, Josh Anderson sits down with Eric Levine, founder of StratEngine AI, to unpack how AI is transforming strategic planning for consultants and business leaders. Eric shares the story behind leaving Meta, redefining his life direction, and ultimately building a platform that turns complex decisions into clear, actionable strategy in minutes. They explore how Stra
Purpose-Driven Leadership & Impacting the One
In this episode of Making BIG Shifts, Josh Anderson sits down with bestselling author and keynote speaker Alex Demczak to explore the power of storytelling, integrity, and purpose-driven leadership. Alex shares how a humbling speaking moment reshaped his mindset, how thought leaders can identify their “superpowers,” and why focusing on one person at a time can transform both your marketing strateg
Startup Pivots & Building Faster with AI
In this episode of Making BIG Shifts, Josh Anderson sits down with Vadim Peskov—CEO of Diffco and advisor to multiple startups—to explore how founders can navigate pivots, validate ideas, and adapt quickly in today’s fast-moving tech landscape. Vadim breaks down his real-world experience helping B2B companies refine product direction, shape their marketing strategy, and accelerate growth through c
Future of Remote Work & Building Culture in Virtual Offices
In this episode of Making BIG Shifts, Josh Anderson sits down with Katmai Tech CEO Erik Braund to break down how immersive collaboration tools are reshaping modern teams. Erik shares the pivotal moments that inspired Katmai, the challenges of building a distributed culture, and how enterprises can rethink B2B marketing through real-time, human-centered interaction.This conversation also explores t
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