The Social Hotelier
Sam-Erik Ruttmann hosts a podcast aimed at hoteliers who want to create meaningful, memorable guest experiences while pursuing their passion. He draws on his own background in hospitality and technology to talk about industry trends and broader human themes. Episodes feature conversations with world-class speakers, leading industry suppliers, and top-performing hoteliers about their inspiration, lessons learned, and ways to make an impact in the field.
Episodes
The Sea of Sameness: Why Hotels Need a Strong Point of View. TSHS 164
The Sea of Sameness: Why Hotels Need a Strong Point of View
What does the future of hospitality look like when marketing, technology, education, leadership, branding, and entrepreneurship collide? In this episode of The Social Hotelier Podcast, host Sam-Erik Ruttmann sits down with Susan Barry, founder of Hive Marketing and host of the acclaimed Top Floor Podcast, for an insightful conversation o
Can AI Make Hospitality More Human? The Future of Guest Experience with Jessie Fischer TSHS – 163
Can technology make hospitality feel more human?
That’s the question at the center of this conversation with Jessie Fischer, Founder of GuestOS.
Growing up in a family-owned hotel business at the gateway to Yosemite National Park, Jessie learned early that great hospitality isn’t about technology, amenities, or luxury. It’s about helping people navigate unfamiliar places, solving
The Truth About Success in the Hospitality Industry. TSHS-162
The Truth About Success in the Hospitality Industry
Learn real hospitality leadership lessons from Christian Grage, Managing Director, DER Touristik Hotels & Resorts.
Gain practical advice on navigating hotel management challenges.
What does it really take to build a 42-year global hospitality career—from the kitchen apron to the boardroom? In this episode of The Social Hotelier, Sam-Erik Rut
From Michelin-rated Kitchens to CEO Mindset: The Truth About Hospitality Leadership. TSHS – 161
From Michelin-rated Kitchens to CEO Mindset: The Truth About Hospitality Leadership
What does true excellence in luxury hospitality really look like behind the scenes? In this episode of the Social Hotelier Podcast, Sam Erik Ruttmann sits down with Chef Franck Desplechin to explore the realities of leadership, culture, and transformation in high-performance hospitality environments.
From Michelin-
Can Hotels Survive Without Embracing These Changes? TSHS-160
How might culture be quietly shaping—and limiting—your leadership? Tanja Saarinen Chávez shares global stories revealing how Cultural Intelligence (CQ) transforms communication, guest experience, and leadership in an increasingly connected world.
From Sauna Ritual to Design Philosophy: A Finnish Architect’s Approach. TSHS – 159
From Sauna Ritual to Design Philosophy: A Finnish Architect’s Approach
What if the future of hospitality, wellness, and architecture lies not in adding more—but in building less, feeling more, and reconnecting deeply with ourselves?
In this thought-provoking conversation, architect Mikko Jakonen from Studio Puisto Architects joins Sam-Erik Ruttmann to explore the intersection of sustainable
China vs West in AI: What Leaders Don’t See Coming. TSHS-158
Is the West really leading the global AI race—or are we missing the bigger picture? In this episode, AI strategist Jayanth N Kolla returns for his sixth appearance to unpack the rapidly shifting balance of power between China and the West in artificial intelligence, and what it means for the hospitality industry, business leaders, and global innovation. From computer vision and robotics to hyper-p
Sober Travel Trends 2026: Why hotels must rethink Alcohol in guest experience. TSHS – 157
Sober Travel Trends 2026: Why hotels must rethink Alcohol in guest experience.
This episode features Teresa Bergen, a travel writer and expert on sober travel, discussing how hospitality can better include non-drinkers, the rise of alcohol-free experiences, and innovative strategies for hotels to cater to sober guests without sacrificing revenue. We explore the emerging concept of sober travel and
The Truth About Being a Travel Influencer in 2026.TSHS-156
The Truth About Being a Travel Influencer in 2026. TSHS-156
Join us as we explore the journey of Kia Finska, @kiafinska, a Finnish travel and social media creator, who transitioned from cybersecurity to building a global travel brand. Discover her insights on authentic travel experiences, influencing through social media, and creating meaningful cultural connections.
As Kia shared through her jour
The Future of Vacation Ownership | Derek DeSalvia on Industry Evolution. TSHS – 155
The Future of Vacation Ownership | Derek DeSalvia on Industry Evolution.
In this episode, Derek DeSalvia, EVP and Chief Customer Officer at Hilton Grand Vacations, shares insights on the evolution of vacation ownership, industry trends, guest experience, and leadership in hospitality.
“Hosting major events adds value and appeal”
Discover how the industry is transforming to meet mo
Leadership, Culture & Service Excellence in Luxury Hospitality with Sean McCarron.TSHS-154
⏳Luxury hospitality is often associated with beautiful hotels, elegant design, and flawless experiences.
But behind every memorable stay is something far more important: people, culture, and leadership that shows up every single day.
In this conversation, Sean McCarron, General Manager of Conrad Orlando at Evermore, shares insights from more than 25 years in luxury hospitality — from Ritz-Carlton
Why Qualified Candidates Don’t Get Interviews: What Recruiters Really Look for in a Resume TSHS-153
Why Qualified Candidates Don’t Get Interviews: What Recruiters Really Look for in a Resume
Why do so many qualified candidates get overlooked before they ever reach the interview stage?In this episode, former recruiter Megan Applegate explains how recruiters scan resumes in seconds, what recruiters really look for in a resume, and how the ATS system affects your chances.
You will learn how to avo
She Couldn’t Use a Smartphone. Her Son Changed That for Tens of Thousands TSHS – 152
She Couldn’t Use a Smartphone. Her Son Changed That for Tens and Thousands
In this episode of The Social Hotelier, Sam-Erik Ruttmann sits down with Matt Smith, founder of Speak2, to discuss one of the most overlooked challenges in our digital world — technology exclusion among older generations.
Matt shares the personal story that inspired Speak2: watching his mother become increasingly isolated
Elizabeth Mullins on Building Hotels That Change Lives. TSHS-151
Elizabeth Mullins on Building Hotels That Change Lives
⏳Most people think hospitality is about rooms, service, and luxury standards. But in reality, the industry is fundamentally about how we make people feel — and how we create connection in an increasingly disconnected world. In this conversation, seasoned hotelier Elizabeth Mullins — President of Evermore Orlando Resort — shares her remarkable
Antarctica, Climate & Leadership — Why the Poles Matter More Than Ever with Robyn Woodhead TSHS – 150
Antarctica, Climate & Leadership — Why the Poles Matter More Than Ever with Robyn Woodhead
Join for an insightful discussion with Robyn Woodhead, a pioneer in responsible Antarctic tourism and environmental advocacy. Robyn shares her experiences exploring the polar regions, the importance of international cooperation in preserving these fragile ecosystems, and her vision for future polar rese
Technology Won’t Save Your Hotel (Here’s What Will) – A Conversation with Dr. Meng-Mei Chen.TSHS -149
Technology Won’t Save Your Hotel (Here’s What Will) – A Conversation with Dr. Meng-Mei (Maggie) Chen
I
In this episode of The Social Hotelier Show, Dr. Meng-Mei (Maggie) Chen, with Faculty in Marketing, at EHLＨospitality Business School, Lausanne, Switzerland, challenges the industry’s obsession with technology and cost-cutting, and makes a bold case for something far more powe
The Future of Luxury Hotels: Why Lifestyle Ecosystems Will Replace Traditional Hospitality.TSHS – 148
The Future of Luxury Hotels: Why Lifestyle Ecosystems Will Replace Traditional Hospitality
Is traditional luxury hospitality losing relevance?
In this episode of The Social Hotelier Show, I sit down with global hospitality visionary Claude Attala to explore why lifestyle ecosystems are replacing the traditional hotel model.
From ultra-luxury resorts in Saudi Arabia to immersive vineyard destinatio
Hotel Investment in Europe Is Shifting, What Smart Developers Must Know Now. TSHS-147
Hotel Investment in Europe Is Shifting, What Smart Developers Must Know Now
In this episode, Sam-Erik Ruttmann sits down with Henri Hakala, founder of Gokstad Advisory, to discuss the dynamic landscape of hotel investing across Europe and the Nordics.
They provide crucial insights for hotel investors, focusing on how value is created and lost in hospitality projects.
How developers can structure
Finding Home in Koli: A Story of Nature, Hospitality, and New Beginnings.TSHS 146
What happens when a Helsinki consultant trades boardrooms for lakeside cabins in North Karelia?
In this episode, Sam-Erik meets Tiina Kujamäki, the entrepreneur behind Koli Free Time Resort, to discuss building hospitality inone of Finland’s most iconic landscapes — and why serenity, cooperation, andbold vision are shaping the future of tourism in Koli.
#koli #ukkokoli #northkarelia
email: koli@k
Hotels That Master Storytelling Make More Money—Here’s Why with John Elbing. TSHS-145
Hotels That Master Storytelling Make More Money—Here’s Why with John Elbing.
Most hotels are telling the wrong story, focusing on features, perfection, and efficiency rather than the lived experiences of guests and staff.
In this conversation, storytelling strategist John Elbing reveals how great hospitality brands are built from the outside in, not the inside out, and why the most powerful
Luxury Is Not Service — It’s Performance (And Most Hotels Get It Wrong) TSHS-144
Luxury Is Not Service — It’s Performance (And Most Hotels Get It Wrong)
What if luxury hospitality isn’t about standards, scripts, or smiles — but about presence, timing, and emotional intelligence?
In this episode of The Social Hotelier, Sam-Erik Ruttmann explores luxury service as a live performance, where every micro-moment shapes how a guest feels long after check-out. Joined by strategist an
The White Space Hotel Brands are missing. TSHS-141
What if a hotel stay could actively improve how guests sleep, move, recover, and live?
In this episode of The Social Hotelier, Sam-Erik Ruttmann sits down with Mark Dardan, CEO of Modern Hospitality, to unpack the thinking behind Olympia Resort Abu Dhabi—a new hospitality brand built at the intersection of performance science, wellbeing, and lifestyle design.
This conversation goes beyond wellness
Hospitality Has Lost Its Imagination! Javier Rodriguez Reveals the Shocking Truth. TSHS-140
Has luxury hospitality design lost its soul? In this explosive episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Javier Rodriguez, Chief Creative Officer at Experiential Hospitality, to uncover why the industry is stuck chasing Instagram aesthetics instead of creating authentic guest experiences.
Javier reveals how regenerative tourism and sustainable hotels can transform th
Designing Emotion: The Art of Space – conversation with Maiju Koskela. TSHS-139
In this episode, I speak with Maiju Koskela, interior architect and spatial designer with @studiopuistoarchitects Studio Puisto Architect,s about the profound impact of design on human emotions and experiences.
We explore how elements like light, shadow, and materials shape the atmosphere of spaces, and how these factors influence human behavior and consciousness.
Maiju shares her journey int
AI Won’t Save Hospitality—This Will. TSHS-138
In this conversation, Vladislav Valicek discusses the future of hospitality, emphasizing the importance of storytelling over technology. He explores how cultural immersion and the hero’s journey shape guest experiences, the need for nurturing organizational culture, and the role of AI in enhancing hospitality. Valicek advocates for breaking down silos within organizations,
Human touch is the
Mind Hacking for Hoteliers: The Psychology of Exceptional Guest Service. TSHS-137
Mind Hacking for Hoteliers: The Psychology of Exceptional Guest Service
In this episode of The Social Hotelier Show, Sam-Erik Ruttmann sits down with Blair Dunkley, cognitive alignment expert and author of Ultimate Mind Hacking and The Phobia Freedom Formula. Together, they explore how hoteliers can rewire their thinking, manage stress, and connect more authentically with guests and teams — even
The Hotel Industry Is Getting It Wrong, Geoffrey Toffetti Reveals What Really Drives Profit TSHS-136
The Hotel Industry Is Getting It Wrong, Geoffrey Toffetti Reveals What Really Drives Profit
What if the secret to hotel success wasn’t found in flashy marketing or expensive renovations, but in the people at your front desk?
In this powerful conversation, Sam-Erik Ruttmann speaks with Geoffrey Toffetti, CEO of Frontline Performance Group (FPG), whose journey from valet to visionary redefines wha
AI Won’t Save Your Hotel — But This Mindset Shift Will.TSHS-135
In this episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Pablo Torres, founder of Torres Hospitality Consulting and a driving force behind the Global Revenue Forum Madrid, to explore the next frontier of hotel profitability.
Discover how hotels can unlock total revenue by looking beyond room sales — tapping into F&B innovation, upselling culture, AI-powered decision ma
Building with Purpose: Portia Hart’s Vision for Sustainable Hospitality in the Caribbean. TSHS-134
Building with Purpose: Portia Hart’s Vision for Sustainable Hospitality in the Caribbean What happens when hospitality becomes a force for good?
🌿 #HospitalityInnovation #ConsciousLeadership In this inspiring episode of The Social Hotelier Show, host Sam-Erik Ruttmann sits down with visionary hotelier Portia Hart, founder of Blue Apple Beach, The Green Apple Foundation, and Nuestra Cartagena. Tog
The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend. TSHS-133
The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend
Can independent hotels truly compete with global brands in today’s AI-driven world?
In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann speaks with marketing strategist Sarah Stahl (@MarketMoversLLC), the creative mind behind a boutique resort that achieved an extraordinary 93% direct booking rate — without OTAs
He Beat Cancer And Built A Healing Retreat! TSHS-132
He Beat Cancer And Built A Healing Retreat!How Barry Shimelfarb turned a life-changing diagnosis into a playbook for human-centered hospitality.
In this episode, Barry Shimelfarb shares his transformative journey from a high-pressure career in Silicon Valley to creating healing retreats in Carmel by the Sea after facing advanced cancer. He discusses the power of resilience, the importance of commu
Regenerative Hotels: The Future of Hospitality. TSHS-131
Regenerative Hotels: The Future of Hospitality
Forget “sustainable” — the next wave of hospitality is regenerative. Architect Francesco Allaix joins Sam-Erik Ruttmann to discuss how regenerative hotels restore landscapes, empower local communities, and create more meaningful guest experiences.
From rewilding valleys in Cyprus to Nordic timber architecture, you’ll hear how hotels can become engines
What I Learned Working With Giorgio Armani on His Iconic Hotels. TSHS -130
Step inside the world of Armani Hotels Dubai & Milan, where Giorgio Armani’s vision of fashion and lifestyle hospitality came to life. In this exclusive interview, Marc Dardenne, the hotelier who worked directly with Armani, reveals behind-the-scenes stories about creating the world’s first Armani-branded hotels.
From designing luxury guest experiences without a front desk to Armani’s obsessio
Secrets to Thriving in Dubai’s Fast-Changing Hotel Market. TSHS-129
🚀 Dubai’s hospitality market is one of the fastest-growing and most competitive in the world. In this episode of The Social Hotelier Show, I sit down with Paul Williams, Founder & CEO of Spearhead Creativity, to uncover the secrets behind building powerful brands in the GCC.
With over 20 years of experience shaping iconic names like Accor, Cartier, Millennium Hotels & Dubai Tourism, Paul s
Why Storytelling is essential in both filmmaking and hospitality. TSHS- 128
Why Storytelling is essential in both filmmaking and hospitality.
In this episode, I have a conversation with award-winning filmmaker Jaze Bordeaux about the art of storytelling in hospitality. Bordeaux shares his journey from finance to filmmaking, emphasizing the importance of crafting compelling narratives that resonate emotionally with audiences.
He discusses how hoteliers can create authentic
Why Hospitality Skills Are Essential Beyond Hotels: Insights from Monika Moser. TSHS – 127
Why Hospitality Skills Are Essential Beyond Hotels: Insights from Monika Moser
In this enlightening episode, we delve into the transformative power of hospitality skills beyond the hotel industry with Monika Moser, a seasoned expert in both hospitality and design.
Discover how Monika’s unique career journey—from leading global hotel operations to pioneering luxury design, demonstrates the un
Rethinking Hospitality Leadership & Education | Marc Dardenne Interview. TSHS – 126
🎙️ Welcome to The Social Hotelier Show with Sam-Erik Ruttmann – named one of the Top 20 Hotel Podcasts globally by FeedSpot!
🌟 In this exclusive conversation, Sam-Erik interviews Marc Dardenne, CEO of Modon Hospitality, on the evolving role of hospitality education, leadership transformation, and why rethinking hotel design, branding, and talent engagement is urgent in today’s changing world.
💡 Ma
Future of Food Tourism: 4 Bold Scenarios! TSHS – 125
Future of Food Tourism: 4 Bold Scenarios
Welcome to The Social Hotelier Show with Sam-Erik Ruttmann! In this episode, we explore the ¨future of food tourism¨ with renowned futurist Dr. Ian Yeoman. From lab-grown delicacies to regenerative dining experiences and dystopian luxury, we dive into four bold scenarios that redefine how we eat, travel, and experience culture.
👨🍳 What does the future hol
This Surprising Truth About Wellness Will Shock You! TSHS – 124
In this eye-opening episode of The Social Hotelier Show, Sam-Erik Ruttmann reconnects with Niels Steeman—once a high-flying tourism executive in Asia, now a wellness coach on a mission to redefine success. Discover how a near-death experience underwater triggered a radical transformation, shedding over 40 kilos, quitting alcohol, and redefining what it means to truly thrive.
💡 Niels shares his po
What Are The BIG Changes Happening In Hotel Industry NOW. TSHS – 123
✅ What Are The BIG Changes Happening In Hotel Industry NOW
In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Rocco Bova, a seasoned hotelier and founder of the Summit Mexicano de la Hospitalidad. Rocco shares his journey in the hospitality industry, his love for Mexico, and the cultural richness he has experienced.
They discuss the importance of hospitality educati
How Blue Apple Beach Redefines Eco-Luxury & Regenerative Hospitality TSHS – 122
🌱 In this powerful episode of The Social Hotelier, host Sam-Erik Ruttmann sits down with Portia Hart, founder of Blue Apple Beach—a regenerative hospitality concept in Cartagena, Colombia.
From crushing glass bottles into usable sand to empowering local communities through sustainable supply chains, Portia proves that luxury can lead with purpose. Get inspired by her journey from Monaco to the Ca
Why Your First Impression Could Make or Break Guest Experience TSHS – 121
Why Your First Impression Could Make or Break Guest Experience
In this episode of The Social Hotelier Show, Sam-Erik Ruttmann welcomes renowned keynote speaker and author Sylvie Di Giusto.
Together, they explore the psychology of first and lasting impressions in hospitality
and how unconscious biases shape guest experiences.
Sylvie breaks down her signature “ABCD-E” framework—Appearanc
What Makes a SUCCESSFUL Digital Ads Campaign in 2025. TSHS – 120
Maximize Your Digital Ads ROI Proven Strategies for Lasting Success
Proven Strategies for Hotels, Restaurants, and Businesses to Succeed in Google Ads, Meta, and Beyond
Many businesses are burning through their digital advertising budgets without a clear strategy. As John Horn, CEO of @Stubgroup , reveals, success in digital marketing requires a thoughtful approach, patience, and strategic overs
From Boardroom to Global Impact: How One Family Foundation is Changing Lives. TSHS – 119
From Boardroom to Global Impact: How One Family Foundation is Changing Lives
In this inspiring episode, Sam-Erik Ruttmann welcomes Morgan DeNicola, Executive Director of the DeNicola Family Foundation.
Discover how this dynamic leader transitioned from marketing in her family’s business empire to championing global health, cultural diplomacy, and humanitarian recognition. Morgan shares power
How to Maximize Hotel Profitability in a Changing Market. TSHS – 118
How to Maximize Hotel Profitability in a Changing Market.
In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Michael Grove, CEO of HotStats, about the evolving landscape of the hospitality industry. They discuss the importance of financial intelligence, the need for hoteliers to look beyond traditional metrics like RevPAR, and the balance between automation and pers
AI & Service Transformation Unforgettable Hospitality Experiences TSHS – 117
AI & Service Transformation Unforgettable Hospitality Experiences
In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann interviews Johann Diaz, an expert in service transformation and customer experience.
They discuss the importance of redefining strategies to meet evolving customer needs, the role of AI in enhancing service delivery, and the shift towards servitization in bus
Redefining Hospitality: From Sustainability to Regeneration. TSHS – 116
Redefining Hospitality: From Sustainability to Regeneration
A Deep Dive into Sustainable Tourism, Policy Challenges, and the Double-edged Sword of Social Media
In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann engages with Chalana Perera, the founder of Retrace Hospitality, to discuss the critical shift from sustainable to regenerative tourism.
Chalana emphasizes the import
The Hidden Profit Killers in Restaurants—And How to Fix Them. TSHS – 115
The Hidden Profit Killers in Restaurants—And How to Fix Them
In this episode, Sam Erik Ruttmann interviews Geordy Murphy, a visionary restaurateur and owner of Cypress Hospitality Group. Geordy shares his journey from managing restaurants to developing innovative software solutions for the hospitality industry with FOBESoft.
The conversation covers key themes such as the importance of budgeting, l
Independent vs. Global Hotels: The Fight for Authenticity & Culture. TSHS – 114
In this engaging conversation, with Abdul Baaghil, Co – Founder / principal Harvest Cotton Tale, Abdul speaks about his experience working for luxury hotel brands, like Ritz Carlton, Cambell Gray Hotel. Abdulshares his journey from corporate management to independently developing hotels rooted in authenticity and cultural identity. Together, we explore how the evolving landscape of luxury and life
AI Expert Exposes Shocking Truth About Video Generation! TSHS – 113
🔥 Get ready for an interesting conversation with Jayanth N Kolla, Founder& Partner of Convergence Catalyst, Expert on AI, Machine Learning.
This is our annual episode discussing the rapid evolution of AI and its profound impact on the travel and tourism industry.
We explore how social media influences travel trends, the rise of Generative AI Travel Content creation, and the changing landsca
The Wellness Industry Exposed: What Most Hotels Get Wrong. TSHS – 112
The Wellness Industry Exposed: What Most Hotels Get Wrong.
Join Sam-Erik Ruttmann on The Social Hotelier Podcast as he dives into wellness and hospitality innovation with Celine Vadam of WeThink. Explore how wellness-centric hotel designs, technology-driven spa treatments, and inclusive experiences are reshaping the wellness industry. Discover actionable insights on collaborating with architects,
The Art of Hospitality: Designing Spaces That Inspire and Connect. TSHS – 111
The Art of Hospitality: Designing Spaces That Inspire and Connect
Have you ever walked into a space and felt instantly at ease—as if it were designed just for you? Or perhaps the opposite, where a space seemed to push you away, leaving you feeling out of place? The spaces we inhabit hold incredible power, shaping our emotions, connections, and even our sense of belonging. Today, we’re diving deep
Discover How to Grow Your Business Through Podcasting. TSHS – 110
Discover How to Grow Your Business Through Podcasting
Welcome to this episode of The Social Hotelier Podcast! Today, we are honored to host Noémi Beres, co-owner of Podcast Connections, an agency renowned for helping entrepreneurs amplify their voices through strategic podcast interviews.
With over 11 years of experience in content creation and online marketing, Noémi has mastered the art of sto
What Makes a TRULY Successful Marketing Strategy? TSHS – 110
What Makes a TRULY Successful Marketing Strategy?
In this episode of the Social Hotelier Podcast, host Sam-Erik Ruttmann speaks with Eric Dingler, a digital nomad and marketing expert, about the intersection of travel and marketing strategies.
He runs successfully a location-independent business.
Eric shares insights from his family’s journey as they travel the world while managing a marketi
How the Blue Zones Lifestyle Can Help You Live Longer – Celine Vadam TSHS – 109
How the Blue Zones Lifestyle Can Help You Live Longer
Welcome to the first episode of the Mini Series about Wellness – with Celine Vadam, Founder of WE (I) Think and Blue Zones Expert.
In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann engages with wellness expert Celine Vadam, to explore the transformative world of wellness in hospitality.
Celine shares her extensive travels and
Top Sustainability Expert Shares Secrets to Redefining Success. TSHS-107
Top Sustainability Expert Shares Secrets to Redefining Success
In this episode of the Social Hotelier Show, host Sam-Erik Ruttmann engages with Vanessa Thompson, a leader in sustainable finance and innovation. They discuss Vanessa’s journey from Silicon Valley to her current role at the Sustainability Experts, emphasizing the importance of sustainability as a catalyst for innovation and grow
FACEBOOK ADS Secrets to BOOST Direct Bookings in 2025! TSHS – 106
In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann welcomes Carol Kabaale, a meta-certified ad strategist specializing in hotel Facebook ads. They discuss the importance of purpose-driven advertising, the evolution of online marketing in hospitality, and how independent hotels can leverage data-driven strategies to attract direct bookings. Carol shares insights on building rela
Is Your Wealth Aligned with Your Life’s Purpose? Revelations by an expert. TSHS – 105
Is Your Wealth Aligned with Your Life’s Purpose? Revelations by an expert.
In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Mukesh Bajaj, founder of NextZen Accounting, about achieving financial freedom while living a fulfilled life. Mukesh shares his journey, the development of his Seven Steps Fulfillment System, and how he helps individuals and business ow
Why Are Global Hotel Investors Choosing Nature Over Cities? TSHS – 103
Why Are Global Hotel Investors Choosing Nature Over Cities?
In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Tea Ros, a leading international hotel consulting professional. They discuss Tea’s extensive career in hospitality, the impact of COVID-19 on investment trends, and the growing interest in resort locations over urban properties.
🔥 Here are some takeaw
Ross Brand’s Top 3 Social Media Secrets for 2025. TSHS-102
Ross Brand’s Top 3 Social Media Secrets for 2025
In this conversation, I discuss with Ross Brand the evolving landscape of live streaming and video content creation, focusing on platforms like LinkedIn, YouTube, and Substack. We explore the potential of vertical videos on LinkedIn, the importance of YouTube for audience engagement, and how Substack can be leveraged for content distribution.
Transforming Hospitality: AI, Automation, and the Art of Golf. TSHS – 101
Transforming Hospitality: AI, Automation, and the Art of Golf
In this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors.
Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and business, as well as trends in the hospitality in
Insider Secrets of the KOREAN LUXURY Market Revealed! TSHS-100
In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear how they cater to a market as dynamic and trend-
Innovative Podcasting Ideas for Hoteliers. TSHS-0099
Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting. Sheryl suggests various podcasting ideas for hot
Bloom Bar’s Hidden Secret to Success in the USA. TSHS-0098
In this conversation, Kofi Maafo, co-founder of Bloom Bar in Accra, Ghana, shares the inspiring journey of establishing a successful hospitality business that caters to the middle class.
They identified a gap in the market for affordable yet high-end experiences
He discusses the challenges faced, the cultural impact of their approach, and how they revolutionized the perception of bar ownership in
How to Boost Direct Bookings Without Relying On Third Parties. TSHS-0097
In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-
The Sustainability Revolution, Guide to Confidence, Commitment & Consistency. TSHS-0096
The Sustainability Revolution, Guide to Confidence, Commitment & Consistency
Lee Stewart, author of How to Build Sustainability into Your Business Strategy, discusses the importance of aligning business operations with long-term environmental, social, and economic sustainability. He emphasizes the need for transparency and honesty in sustainability efforts, and the pitfalls to avoid when setti
Why Empathy Is the Most Important Skill for Conscious Leaders. TSHS-0095
Why Empathy Is the Most Important Skill for Conscious Leaders
In this episode, Sam-Erik Ruttmann interviews Mike Handcock, the chairman of the Circle of Excellence Group, about conscious leadership and the key elements of a positive hotel stay.
Mike shares his journey from being a professional musician to becoming a thought leader and empowering conscious leaders.
He explains that conscious leader
Transforming Spaces: The New Era of Hotels. TSHS-094
Transforming Spaces: The New Era of Hotels.
In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Strategic Hospitality Advisor Nicola Delvecchio, about the emerging trends in hospitality business models.
They discuss the shift from traditional hotel concepts to spaces focused on personal growth and transformation, the impact of demographic changes on hospitality desi
Fraud exposed in hotels and restaurants TSHS – 093
Fraud exposed in hotels and restaurants
This episode explores the topic of fraud in the hospitality industry, covering various forms of fraud and the pressures that contribute to unethical behavior. The conversation also touches on the importance of sustainability and the risks of greenwashing.
My guests are Carin-Isabel Knoop and Dr. David E. Morrison III. Carin is the author of Compassionate Me
Delivering a Brand on a Day to Day Basis, The Future of Hospitality Branding. TSHS-0092
Delivering a Brand on a Day-to-Day Basis The Future of Hospitality Branding
Mark Natale, co-founder of Smart Thinking, shares his insights on luxury branding and the strategic strategies that have positioned his agency as a leader in the industry. He discusses his journey from managing fitness centers and spas to co-founding Smart Thinking, emphasizing the importance of delivering a brand daily. M
The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains! TSHS-0091
The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains!
Hylton Lipkin, General Manager of Garrya Mukang Chai and Om Thule at Ban Yen Tri Group, shares insights on opening a hotel in Vietnam. The hotel is a Banyan Group branded resort called Garrya.
Lipkin discusses the challenges of staff recruitment, especially in a remote location, and the importance of creating a positive an
The journey from child gardener to international landscape architect. TSHS-0090
The journey from child gardener to international landscape architect.
In this episode, landscape architect Matthieu Mehuys shares his journey from growing up on a farm to creating sustainable biodiverse gardens around the world.
He emphasizes the importance of understanding how nature works and working with it to create beautiful and eco-friendly landscapes.
Mehuys discusses the impact of traditio
The Journey of a Self Taught Designer. TSHS-0089
In this episode, Sam-Erik Rutmann interviews Kay Chan, a freelance presentation designer with over two decades of experience.
They discuss visual storytelling and brand communication, as well as Kay’s journey as a self-taught designer. Kay shares insights on working with Fortune 500 companies and the challenges of corporate bureaucracy.
They also explore the importance of attention to detail
Personalizing the Guest Experience for a Deeper Connection. TSHS-0088
In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on others.
Atiba also highlights the need for the hospit
Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences. TSHS-0087
Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences.
There are low-cost, high-impact sustainability initiatives… that don’t cost any money and are easy to implement.”
In this episode, Sam-Erik Rutman interviews Sue Graves, CEO of Experience Alive, about sustainability in the hospitality industry. They discuss the importance of sustainability reporti
How to fix common digital marketing mistakes independent hotels make. TSHS-0086
How to fix common digital marketing mistakes independent hotels make.
In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.
We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.
We also explore integrating traditional marketing channels with digital str
Key to Resilience and Adaptability in the Travel Industry. TSHS-0085
Key to Resilience and Adaptability in the Travel Industry.
Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listening to customers and creating a human-centric exper
Attracting Talent: Treat recruitment like modern marketing. TSHS – 084
Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.
Summary
The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in attracting job seekers. Recruitment is becoming
Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. TSHS-083
Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Summer emphasizes the need for leaders to manage the
Why Blue Zone Retreats Work TSHS-082
Why Blue Zone Retreats Work – discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance of regulation and quality control in the retr
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