Inside Insights
Inside Insights is a podcast that explores the disconnect between marketing and consumer insights teams, showing how this silo wastes budgets and delays campaigns. Hosted by Zappi's CMO Nataly Kelly and founder Steve Phillips, it features bold, human conversations aimed at aligning data-driven marketing strategy with consumer intelligence. The show offers actionable advice for both strategic leaders and insights practitioners to turn research investments into measurable market advantage. No fluff, just practical value to apply today.
Episodes
Connected Insights Imperative Report Discussion
Marketing and insights teams still read the same data and reach opposite conclusions about when consumers actually enter the room. Nataly Kelly, CMO of Zappi, and Steve Phillips, Zappi's co-founder and Chief Innovation Officer, sit on opposite sides of that gap—one building brand strategy, the other building the systems that feed it—which is exactly why they unpacked Zappi's third annual
Keeping Consumers Central to Making Business Decisions
The traditional shopper funnel is dead, yet most brands still chase it. Nico Laruina, General Manager of Nestlé's Food Business Unit, bridges both worlds daily, running a global food portfolio while proving that consumer truth beats commercial pressure every time. He breaks down why the funnel became circular instead of linear, how elasticity testing reveals what shoppers will actually pa
The Intersection of Data, Insights, AI & the Future of Marketing
Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief Growth & Marketing Officer, dismantle that gap firsthand by treating Insights as neutral ground, or what Paul calls "Switzerland", inside a company spanning Indonesia to Nigeria to the UK. They unpack Qualiquant, the
How Consumer Insights Shape Creativity Across Markets
AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data and instinct—and prove the two only work together. They break down how to test storyboards early instead of waiting for the final cut, why bringing a single consumer's voice into the room beats any statistic when defe
Why High-Growth Brands Must Rebalance Marketing Mix
Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decades older by knowing exactly when to shift gears. He breaks down "The Great Rebalance" from D2C conversion campaigns to full-funnel brand build
Building the AI-Native Insights Function of the Future
The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giving him a rare view from both worlds. Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how fe
Translating 139 Years of Innovation into Modern Storytelling
Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. He reveals the "gut feeling" framework that guides creative decisions beyond data, the cultural conversation strategy that g
How Soccer Built Culture Before America Fully Embraced It
Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that tra
Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership
Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from interviewing leaders at NFL, PepsiCo, Unilever, and Visa. They share Unilever's "100-hour consumer passport" rule, the CMO-CFO partnership framework that drives real business growth, an
Using AI to ask deeper, more human questions
Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. As Vice President of Global Insights at Colgate-Palmolive, Christian leads consumer research across 200+ countries and transforms how AI reveals what people actually need, not just what they buy. He shares his "people-centric AI" framework that moves beyond traditional consumer segm
How to build brand elasticity to reshape perception
Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through sh
How consumer insights are reshaping perceptions & driving innovation in frozen foods
Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets. He reveals how demand space frameworks uncover universal meal occasions that transcend cultural boundaries, why AI experimentation requires
How HelloFresh scales DTC with consumer insights
Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recip
The Science Behind Measurable Marketing Impact
Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains
It’s Not the Data, It’s the People
Most insights teams still operate like order-takers, not strategic partners.Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.You'll discover her "know your audience" framework for speaking the langua
Think Global, Feel Local: How Insight Powers Cultural Relevance
Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis Vuitton, and Hyatt, bridges strategic vision with cultural intelligence gained from 12 years working abroad. She reveals the "freedom within a framework" approach that lets KitKat succeed in 14 countries, the cultural in
Super Bowl advertising that actually works
Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guidotti, CMO of Ferrara Candy Company, reveal how winning Super Bowl campaigns actually work. The process starts months before kickoff with clear business objectives, not just creative buzz. They share the "make simple special" framework that dr
Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both worlds by transforming payment data into consumer behavior intelligence that drives creative strategy and product innovation. He reveals the "specific task framework" that doubles consumer willingness to share data with AI age
How Behavioral Science Helps Brands Overcome Fragmented Insights
Marketing teams waste millions chasing what consumers say they'll do. Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral science bridges the gap between consumer intentions and actual purchasing behavior. He shows how brands like Apple, Guinness, and Monzo use psychological principles to influence decisions without consumers even realizi
Culture moves fast—your marketing should, too
Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical execution through her unique experience launching VaynerMedia APAC and advising Meta, TikTok, and Salesforce on emerging platforms. She reveals her "day trading attention" framework for spotting underpriced channels before competitors, the owned-ea
How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries
Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countries. She reveals how Dirt Is Good maintains one human truth about play and discovery, while manifesting as football in Brazil and Holi festiv
Tapping Your Consumers As Bold Creative Partners
Most brands treat consumer feedback like a necessary evil. Chris Bellinger, Chief Creative Officer at PepsiCo Foods US, reveals how top creative teams turn feedback into their secret weapon. Chris bridges the gap between bold creative vision and consumer truth, transforming how iconic brands like Lay's and Doritos connect with audiences. In this episode hosted by Nataly Kelly, CMO at Zapp
Building the NFL brand beyond the game itself
Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasonal entertainment into year-round cultural engagement through strategic storytelling and community impact. In this conversation with host Nataly Kelly from Zappi, Marissa reveals:the "script insight" framework that turned social criticism into
Zappi's Connected Insights Imperative Report
Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%) blocks impact, and why only 23% of companies having a dedicated insights org is a wake-up call. You'll hear ways to “stream” consumer insigh
#78 - Emerging trends and watchouts in market research
Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, delves into emerging trends in market research, how innovative methodologies and technologies (particularly AI) can drive better business decisions and shares strategies for improving data quality and engagement. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privac
#77 - Innovating on the edges: How to navigate AI and complex markets
Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo, discusses her passion for innovation in the complex markets of Africa, the transformative power of AI in the insights industry and the strategies for leading and motivating teams in a rapidly changing environment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n
#76 - How AI Agents will change the way brands innovate
Steve Phillips, founder and Chief Innovation Officer at Zappi, joins us for his seasonal AI episode to share Zappi’s latest innovations in AI and the progressive work he’s been doing, how to actually get big, rich data and ultimately, how AI Agents will help brands create brilliant products that win with consumers.
Learn more about our AI Concept Creation Agents: https://www.zappi.io/web
#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution
Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy.
#74 - How to use behavioral science to influence people and understand consumers
Richard Shotton, behavioral scientist, author of The Choice Factory & founder of Astroten, discusses the power social proof and biases hold, where to apply behavioral science to better understand consumers and drive change and how to best maximize productivity with AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel
#73 - Why consumer insights + AI = real world superpowers
Jacci Weber, Team Lead, Pet Parent Insights at Mars Petcare & Co-Founder of the Insights Career Network, discusses the exciting parts of tech and its role in market research, her experience leading AI initiatives, the impact an insights professional should have and her passion for spreading pet parent centricity. See Privacy Policy at https://art19.com/privacy and California Privacy N
#72 - Build it and they will come: How to systematize data for the whole organization
Helen Wolf, Senior Director, Global Consumer Experience Insights at Colgate-Palmolive discusses how insights leaders have to zoom out for the big picture and zoom in for the detail that powers it, how to guide innovation by following the sun and shares why she believes joining multiple sources of learning is the skill that will differentiate insights professionals.See Privacy Policy at ht
#71 - Leveling up the insights function: From disconnected to connected
Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile marathon.
Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-in
#70 - How to use AI to change the game
Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#69 - How to create and embed an insights department
Jordan Cusner, Head of Guest Insights at Popeyes, discusses how he created an insights department and made it indispensable to business leadership, shares the mantra of insights he lives by and reveals what should be the first slide in every deck you produce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#68 - Innovating for the future
Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative humans and AI tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info
#67 - How to get the CEO to give a sh*t about insights
Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights storytelling, discusses where insights professionals go wrong in trying to influence the C-suite and reveals some of his best tips to get your story across.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://
#66 - How to be the boss you wish you’d had
Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset switch that facilitates the toughest conversations, and explores how to get the very best out of your team.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#65 - Connecting the dots: The importance of globally connected insights
Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#64 - The power of researching early and often (and doing sh*t that scares you)
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-
#63 - How to perform while you transform
Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead of join the Navy, it’s good to have access to the Navy’s resources.
Pressed for time? Catch the key takeaways around the 47 min mark.See P
#62 - Why sample consistency is everything
Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king.
Pressed for time? Catch the key takeaways around the 51 min mark.See Privacy Pol
#61 - Best in snow: The UK’s top Christmas ads 2023
Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it’s such a critical time of year for brands.
Want more? Get our full analysis of this year's top Christmas ads here. S
#60 - Drinking the honey: Customer centricity as a superpower
Ivan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need to do to to move from vendor to partner, the benefits of jumping on new software tools and reveals why researchers should think like journalists.
Pressed for time? Catch the key takeaways around the 50 min mark.See Privacy Policy at https://a
#59 - Losing the fear: How to embrace AI for creativity
Simon Berg, CEO at Ceros, discusses how AI is revolutionizing the creative process, when it’s a good idea to curse at your computer, how not to suck at briefing a project and what your kids should focus on to have relevant skills in the future.
Pressed for time? Catch the key takeaways around the 44 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at
#58 - Breaking down the stereotype of a one-size-fits-all work system
Lizzie Penny and Alex Hirst, co-CEOs of Hoxby and Workstyle authors, share what a work style actually means and how to define your own, as well as what the future of work looks like — from choosing how and when you work, to the importance of unlocking collective intelligence and how to be more effective and happy in what you do.
Pressed for time? Catch the key takeaways around the 45 min
#57 - Creating impact: AI, LinkedIn, coaching and beyond
Febronia Ruocco, Strategic Insight Specialist & Executive Coach who has worked with Cadbury Schweppes, Diageo, Heineken, Heinz & GSK, shares how her and Ryan’s relationship started on LinkedIn several seasons back, why having fun is key to building an authentic LinkedIn presence, how she sets up contracts and creates safe spaces in her coaching practice and why she thinks research
#56 - Kicking short-termism to the curb: Unlock your team's full potential
Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fres
#55 - Putting foresight on the map
Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.
Pressed for time? Catch the key takeaways around the 47 min
#54 - Cannes you believe it? Takeaways from Cannes Lions '23
Join Babita Earle, EVP Global Enterprise Partnerships at Zappi, and Ryan Barry, President at Zappi, for a special summer bonus episode recorded at this year’s Cannes Lions International Festival of Creativity where they share their firsthand experience and key takeaways from the event where creativity and innovation converge. See Privacy Policy at https://art19.com/privacy and California
#53 - This is how you innovate
Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the super successful Famous Orders partnership with Travis Scott, how rapid prototyping helped the company come from way behind to launch a winner in the chicken sandwich wars, and reveals his three rules for driving innovation.
Pressed for time?
#52 - The power of elastic thinking: Connecting insights to decision making
Oksana Sobol, Insights Lead at The Clorox Company, explains what the insights department should really deliver for the business (but often doesn’t), reveals why up to 80% of insights are ignored by some decision makers, and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations.
Pressed for time? Catch the key takeaways a
#51 - What does AI mean for the future of market research and beyond?
Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the implications of AI for market research to how it can improve internal velocity and productivity to the opportunities and advantages it presents for the world of tech, productivity, creativity and more.See Privacy Policy at https://art19.com/pri
#50 - How to be an insights transformation superstar
Stefania Gvillo, SVP, Chief Analytics and Insights Officer at Domino's shares why they don’t talk about agile research in her organization, discusses how to partner with insights suppliers to bring about business change and reveals her top tip for getting your voice heard in important meetings.
Pressed for time? Catch the key takeaways at the 37 min mark.See Privacy Policy at https://art1
#49 - How to elevate your insights with empathy
Rob Volpe, Empathy Activist and CEO of Ignite 360 shares how to take a curious breath in times of tension, reflects on the difficulty - and the necessity - of letting go of judgment and reveals how insights teams can thrive by applying his five steps to empathy.
Pressed for time? Catch the key takeaways around the 43 min mark.See Privacy Policy at https://art19.com/privacy and California
#48 - Why insights teams need to break the wheel to make a bigger impact
Julio Franco, Chief Customer Officer at Zappi shares why market research has been a large part of his life starting at a young age, his five steps to thinking big, how to build up your confidence as an insights professional and the power of moving from using insights to test to using insights to learn over time.
Pressed for time? Catch the key takeaways around the 53 min mark.See Privacy
#47 - Lightning in the bottle: How to be an electrifying brand leader
Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.
Pressed for time? Catch the key takeaways around the 42 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-in
#46 - Super Bowl 57: The ads that scored major points this year
Advertising experts Faris and Rosie Yakob, Co-founder’s of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone.
Want more? Check out our complete learnings from this year’s big game here 👉 https://bit.ly/3E8kT5V
(Previously live
#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)
Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.
For more on her advertising research, check out this content.See Privacy Polic
#44 - Bringing insights to an iconic brand after 95 years
Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.
Pressed for time? Catch the key takeaways around the 48 minute mark.See Privacy Po
#43 - Let’s talk about sex: Insights in the telehealth sector
Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch - including making space to fail - and reveals her process for attributing insights and measuring her team’s success.
Pressed for time? Catch the key takeaways around the 52 minut
#42 - Fixing the founding flaw of matrix organizations
Clay Parker Jones, Managing Director of Black Glass Consulting, discusses why companies still struggle to create great digital experiences, explores how true teamwork can slash time spent on pointless admin and gives away his three killer ways to get the most out of meetings.
Pressed for time? Catch the key takeaways around the 57 minute mark.See Privacy Policy at https://art19.com/priva
#41 - Making magic: Using insights to create great TV
Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators.
Pressed for time? Catch the key takeaways around the 41 minute mark.See Privacy Policy at https://art19.com/privacy and Californ
#40 - How to approach your category like it's your first day on the job
Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team.
Pressed for time? Catch the key takeaways around the 53 minute mark.See Privacy Policy at https://art19.com/privacy and
#39 - What’s changed in marketing (and what hasn’t)
Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years.
Pressed for time? Catch the key takeaways around the 30 minute mark.See Privacy Poli
#38 - How to do marketing people love
In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.
Pressed for time? Catch the key takeaways around the 58 minute mark.See Privacy Policy at https://art19.com/privacy and California Privac
#37 - What it takes to be an (almost) perfect insights professional
In this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, leader and supplier, based on what our guests shared this past season (as well as a few of their own!).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#36 - Lessons from a legend: Transforming insights before it was cool
Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and suppliers into the heart of her lean insights team (and in turn bringing her team into the heart of business decision-making), what it really means to be customer-centric and reveals the skills future insights leaders need to become the ‘whole
#35 - Why you need empathy to fuel growth
Previously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a growth mindset, the role of community building in creating strong customer - and internal - relationships and being comfortable with the uncomfortable to create ripples of change.
Pressed for time? Catch the key takeaways around the 44 minute m
#34 - How to power your insights career
Previously recorded live at IIEX North America, Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, discusses how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.
Pressed for time? Catch the key takeaways around the 47 minute
#33 - How consumer insights will get its power back
Steve Phillips, Founder and CEO of Zappi, reflects on what he has learned through building an industry-changing company (turns out, data quality is pretty important), reveals some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.
Pressed for time? Catch the key takeaways arou
#32 - Being a purpose-driven leader
Marie Van Blaricum, Global Head of Insights at Anheuser-Busch, explores how knowing your personal purpose is critical to modern leadership, shares the advice she wishes she had been given when making the step up to a global insights role and why we need to start an insights operations movement.
Pressed for time? Catch the key takeaways around the 50 minute mark.See Privacy Policy at https
#31 - How to be a global insights leader
Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles in academia, B2B and local insights have informed his global FMCG role, explains why getting innovation wrong is like being bad at golf, and reveals the three key characteristics he looks for when hiring insights professionals.
Pressed for time? Catch the key takeaways around the 54 minute m
#30 - Why insights leaders should think like four-year-olds
Tony Costella, Global Consumer and Market Insights Director at Heineken, reveals why insights professionals sometimes fail to influence decision making, shares his 3E model for leadership and change management and explains why it's important to think like a four-year-old but act like a seven-year-old.
Pressed for time? Catch the key takeaways at the 48 minute mark.See Privacy Policy at ht
#29 - A masterclass in making your brand stand out
Udi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gong’s Super Bowl ads, including revealing why he had to trust data over his own intuition.
Pressed for time? Catch the key takeaways around the 39 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art
#28 - Advertising as art: How ad testing enhances creativity
Jo Rigby, Strategic Channel Director at Zappi, discusses libraries and local politics, why advertising creatives should act more like musicians or comedians and shares how being targeted for abuse on Twitter has made her fearless.
Pressed for time? Catch the key takeaways at the 40 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.c
#27 - Why you should fall in love with the problem, not the solution
Giles Jepson, Chief Operating Officer at Been There Done That and former Chief Marketing Officer of Kraft Heinz, discusses why so many marketing failures are due to not asking the right questions, shares the two fundamental concepts that underpin the way he works and reveals why it's better to be a ‘learn-it-all’ than a ‘know-it-all’.
Pressed for time? Catch the key takeaways at the 47 mi
#26 - Applying design thinking to insights
William Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of design thinking to create a hit in the market, every time, and reveals why creative leadership is more like being in a jazz ensemble than an orchestra.
Pressed for time? Catch the key takeaways at the 50 minute mark.
And if you’d like to learn
#25 - Democratizing insights in a decentralized organization
Jennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized organization, explains why people come first and tools come last when democratizing the insights function and reveals what her job title actually means.
Pressed for time? Catch the key takeaways at the 43 minute mark.See Privacy Policy at https
#24 - How to be a better leader (and a better human)
Dr. Nora Infante, clinical psychologist, (Ryan Barry’s) executive coach and founder of Biomimetic Leadership, shares her expertise on leadership, reveals the single most important attribute that a good leader needs and explains the amazing things that happen to your brain when you spend time in nature.
Pressed for time? Catch the key takeaways at the 53 minute mark. See Privacy Policy at
#23 - Global tools, local insights, smarter decisions
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, discusses his vision for digitized global insights, shares his journey to making research faster, cheaper and better, and reveals the three key attributes that he looks for when hiring an insights professional.
Pressed for time? Catch the key takeaways at the 51 minute mark.
To listen to the winning advertising episode Ry
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