Sporticast
Sporticast is a podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico. It delivers inside scoops on the intersection of money and sports, covering billion-dollar valuations, team sales, sponsorship contracts, and media rights. The show goes behind the scenes on the deals that power the global sports economy. Additional coverage can be found at sportico.com.
Episodes
The Man City Question, Plus MLB Playoffs Roll On
Scott and Eben discuss the looming punishment for Man City, after the club was found guilty on 114 charges of violating financial fair play rules.
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Can the Premier League Thrive Without World’s Biggest Stars?
Lev Akabas, Justin Birnbaum, and Jacob Feldman fill in on the Sporticast today. They break down Sportico’s annual list of the world’s highest paid soccer players and discuss the fact that the strongest club league globally only has one of the 10 top-earning stars. They also explore the latest news on NBA Europe, one of the biggest sports business success stories of the year in the WNBA, and more.
Lesson From The Owner's Box w/ David Rubenstein
Eben and Jacob speak with David Rubenstein, Carlyle co-founder and Baltimore Orioles owner, about his new book, which details his purchase of the MLB team and takeaways from conversations with other owners across sports. They discuss the rise of franchises as an asset class, the profile of modern buyers, and how live entertainment might fare in our AI-dominated future.
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NHL Valuations Show Sun Belt Surge, Sparks Expansion Debate
Scott and Eben are joined by Kurt Badenhausen to discuss his latest NHL valuations list. They talk about the surge for Sun Belt teams, a roster construction conundrum and the strange economics of expansion vs. relocation.
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New York vs. Boston: The NHL Season, MLB Playoffs Start At the Same Time
Scott and Eben break down the start of the NHL season on Tuesday. They also talk about the NFL in Brazil, a senate vote on college sports, and the LeBron effect on the 76ers.
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Fat Bear Week For Sports? Plus, Highest Paid NFL Players
Scott and Eben discuss their favorite pudgy ursine mammals, plus the highest paid NFL players, PWHL trademarks and Manchester United's lofty revenue goals.
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Many Pro Sports Teams Have Overlooked 20% of the U.S. Population
Scott and Eben speak with Xavier Gutierrez, the chairman of ImpactX Sports Group and former CEO of the Arizona Coyotes, about opportunities for Latino executives, making sports more inclusive, and the viability of pro hockey in the greater Phoenix area.
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NFL's Highest Paid Coaches / NBA Owners Meetings
Andy Reid, John Harbaugh and Sean Payton are the highest paid coaches in the NFL. Scott and Eben discuss Sportico's latest list, plus stupidity surrounding Arch Manning and Sydney Sweeney.
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NFL Kicks Off / Steve Ballmer Concedes
Scott and Eben discuss the start of the NFL season, with the world's richest sports league on the brink of hitting its $25 billion revenue target. They also talk about the U.S. Open and the latest in the NBA's punishment of Clippers owner Steve Ballmer.
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Late Night at the U.S. Open, Bankruptcy at LIV Golf
Scott and Eben debate how problematic it is for U.S. Open matches to end at 3:33 AM ET. They also talk LIV Golf's long-expected bankruptcy, the start of the NFL season, and LSU vs. SEC.
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Trucking, Restaurants and Real Estate: An NFL Star's Post-Playing Journey
Scott and Eben speak with Antoine Bethea, a former Pro Bowl safety, about his time in the NFL, his post-playing business approach, and how athletes can better manage their money.
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Stan Kroenke Adds Angels to Sports Empire in $4B Deal
Scott and Eben talk about Stan Kroenke's $4 billion deal to buy the Los Angeles Angels, which will grow what was already the largest ownership empire in global sports. They also talk about some business storylines from the U.S. Open.
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Sports Investing is Red Hot. Are There Dangers on the Horizon?
Scott and Eben speak with Marc Ganis, founder of Sportscorp and advisor to the NFL, about the economics of the world's richest league and how sports investing is changing forever.
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Dodgers Update / The Newest Sports Owners
So much for a quiet summer. Kurt and Jacob fill in for Scott and Eben, breaking down the latest news in the Mark Walter saga, the approval of the Seattle Seahawks’ sale to a group led by Vinod Khosla, and a new funding round for Unrivaled at a $650 million valuation.
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Mr. Haaland's Haircut: Lessons from the Gen Z Social King
Scott and Eben discuss a social media masterclass from Erling Haaland. They also discuss the Timberwolves sale, Woody Johnson's F1 investment, and NFL players going back to college.
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Sports Owners and the Danger of Short-Term Thinking w/ Roger Ehrenberg
Scott and Eben speak with notable Wall Street (and sports) investor Roger Ehrenberg about the $12.5 billion Lakers deal, the changing face of sports ownership, and the thorniest questions that major leagues like the NBA and NFL are yet to solve.
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Lakers Sale Fallout / Jeff Bezos the Sports Owner
Scott and Eben discuss more fallout from the stunning Lakers sale, including new reporting about Mark Walter's business empire and Joshua Kushner's AI-heavy portfolio. They also talk about Jeff Bezos buying into Liverpool, and a bizarre college sports legal battle.
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The Lakers Just Sold For $12.5 Billion?! Plus, NFL Valuations
Scott and Eben are joined by Kurt Badenhausen to discuss an NBA bombshell, with the Los Angeles Lakers selling to Josh Kushner for $12.5 billion. They also talk about Kurt's latest NFL valuations.
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Nascar COO Discusses the Delicate Balance of Innovation vs. Tradition
Scott and Eben speak with Ben Kennedy, the COO of NASCAR, about how the racing giant balances its traditional roots and its constant quest for innovation. They talk about new race locations, up-and-coming drivers, private equity and more.
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Larry Berg Rises / Dodgers' Embarrassment of Richest
Scott and Eben break down new MLS commissioner Larry Berg, a 'hybrid candidate' who was introduced to fans this week. They also talk about the Dodgers' embarrassment of riches, and LIV Golf funding.
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What Was Gianni Infantino Thinking?
Scott and Eben discuss the rapid and stunning collapse of FIFA president Gianni Infantino's investment plan, which drew criticism for its merits, its lack of transparency and its potential ulterior motives. They also talk about Mauricio Pochettino's new contract as USMNT coach, and a crazy Friday night in college sports.
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FIFA Seeks Investors: Breaking Down a Soccer M&A Bombshell
Scott and Eben break down the early reporting on FIFA's plan to sell a $4.2 billion stake in its commercial ventures. They also talk about college sports patch deals.
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LeBron James Choses Philadelphia / The Packers Lost Money?!
Scott and Eben discuss LeBron James signing with the Philadelphia 76ers. They also talk about the latest financials from the Green Bay Packers, new investors in the Athletics, the sale of The Team, and more.
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ESPN Layoffs / Sports Ownership Empires Grow
Scott and Eben break down this week's layoffs at ESPN. They also talk about the Walton and Mittal sports ownership empires, the World Cup finals ratings, and NFL economics.
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MLS Commissioner Finalists / World Cup Recap
Scott and Eben discuss the two finalists to be the next MLS commissioner. They also talk about the end of the World Cup and Fanatics Fest in New York City.
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40 Years of Goooooooals With World Cup Announcer Andrés Cantor
Scott and Eben speak with Telemundo soccer broadcaster Andrés Cantor about the World Cup, the U.S. team's exit, his love for Argentina, the prospect of a 64-team tournament, and more.
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Breaking Down the $9.6 Billion Seattle Seahawks Sale
Scott and Eben discuss the Khosla family—led by tech billionaire Vinod Khosla and his wife, Neeru Khosla—agreeing to buy the Seattle Seahawks for an NFL record $9.61 billion. They talk about the Khosla family's background, the deal price and the yet-to-be-announced financing.
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U.S. Soccer Requiem / LIV Golf Layoffs
Scott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming to LIV Golf as the circuit seeks new funding.
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U.S. Red Card At Center of World Cup Controversy
Scott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss Nike vs. Adidas, an MLSE stake sale and Versant making a sizable golf investment.
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Tennis Players Cash in With 4 Earning $40M+ in Last 12 Months
Kurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike earnings and NBA accounting for the 2025-26 season.
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NBA Europe Takes Shape / World Cup Elimination Games Start
Scott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the World Cup, Scott's visit to the Vatican, and Serena Williams' return to Wimbledon.
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NHL Eyes Texas Expansion / Brendan Sorsby In No Man's Land
Eben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the NBA Draft, and PGA Tour changes.
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Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back
Jacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title in years. Is there a lane for simple, nostalgic games in a world of high-quality simulations?
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Fans Are the Story of the World Cup So Far
Eben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas, transportation, and early success from the sport’s biggest names.
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Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins
Scott and Eben discuss a historic sports weekend in New York City, where a Knicks championship took over the streets. They also talk about the Carolina Hurricanes winning the Stanley Cup, and the U.S. World Cup team’s hot start against Paraguay.
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Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off
Scott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA Finals, and a potential watershed moment in college sports.
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The World Cup Is Here / The Knicks Keep Winning
Scott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business storylines, including World Cup host agreements, soaring ticket prices, and the American-ization of soccer.
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The Thinking Behind Steph Curry’s New Chinese Sneaker Deal
Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle.
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Serena is Back / NBA, NHL Finals Are Here
Scott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup Final, which begin this week.
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Knicks’ New York Takeover/ NCAA Economic Reversion
Scott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics and a new volleyball team in LA with a notable owner.
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French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret
Scott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss Fernando Tatis Jr.’s lawsuit against a company that is owed 10% of his MLB earnings forever, the NFL’s ongoing media negotiations, and more.
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American Owners Are Winning Soccer Titles—And Respect
Arsenal clinched its first Premier League championship in 22 years on Tuesday, thanks to investment from Kroenke Sports & Entertainment. Kurt and Jacob dive into the Kroenkes' success on both sides of the Atlantic, as well as the drama that remains at the bottom of the table and the top of the EFL Championship heading into the final week of the season.
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Knicks, Rangers Spinoff Inches Closer to Reality
Scott and Eben discuss MSG's plans to separate the Knicks and Rangers into two separate publicly traded companies. They discuss what that means for both the NBA and NHL teams. They also talk about a major rail work stoppage, and the potential relocation of one of NWSL's most valuable clubs.
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Knicks Playoff Economics / World Cup Ticket Drama
Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s most successful theme night.
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Fox, NBC Add More NFL Games for 2026 Season
Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship beer prices and recap Sportico's Invest West event.
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Duke and Amazon Found a Trap Door in College Sports Media Deals
Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain future.
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WNBA Valuations / MLS Development League Overhaul
Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its unique cap table structure, and the rapid growth it has seen. They also talk about a new KKR investment into MLS’s development league, the ongoing sale of the Vancouver Whitecaps, and LIV Golf’s uncertain future.
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The NCAA is Expanding March Madness. Who Asked For That?
Scott and Eben discuss the motivation behind the move toward 76-team men’s and women’s March Madness tournaments. They also talk about eligibility changes in college sports, an update on NBA Europe, and an NWSL expansion wrinkle.
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Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral
Scott and Eben discuss a record marathon performance, with Sabastian Sawe becoming the first person to break the two-hour mark in an official race. They talk Adidas vs. Nike, shoes vs. humans, and some other storylines. They also talk about new technology in fencing, and technology they wish the NHL would adopt.
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Global Soccer: “A Broken System With Staggering Losses”
Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped profits but continues to drive valuations. They talk about Tottenham’s potential relegation, Chelsea’s woes, the rightsizing of the two Spanish soccer giants, and more.
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The Padres Are a Unicorn MLB Business / Nike Walks Back Ad
Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial piece of Nike ad copy, the Dianna Russini-Mike Vrabel latest, and more.
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LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap
Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV Golf. They also talk about a high-profile baseball lawsuit, and a tech mishap from Amazon in overtime of an NBA play-in game.
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A First-Timer’s Thoughts on Attending the Masters
Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its blend of tradition vs. modernity, and what other sports teams/events could learn from its success.
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On Masters Week, Is Your CEO Playing Too Much Golf?
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf.
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Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title
Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after the NFL’s antitrust exemption, and UCLA’s women’s basketball national title.
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Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe.
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Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four.
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Just How Big Can Prediction Markets Get?
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to t
Where Have All The Upsets Gone? Plus, WNBA Labor Deal
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season.
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A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports.
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Inside the Cutthroat World of Prep School Recruiting
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things.
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83 Points Scored by WHO?? Plus, Giants Ownership Shuffle
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation.
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Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more.
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WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A.
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Inside a Duke Blue Devils Athletics Threat Assessment
Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform.
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Team USA’s Double Hockey Gold Boosts NHL, Governing Body
Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers.
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ESPN’s ‘Unlimited’ Learnings, Six Months In
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also cou
Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown
Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency.
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MLS Valuations: Growth at the Top, Stagnancy at the Bottom
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon.
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NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon.
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Super Bowl Recap: Seahawks Sale, NFL Media Talks
Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show.
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Live at the Super Bowl, With a Former NFL MVP
Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck.
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Hosting the Super Bowl w/ 49ers CEO Al Guido
Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl compares to the upcoming World Cup.
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“Animals in the Zoo:” Tennis Players Ask for Privacy
Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the Washington Post’s sports coverage.
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Davos Recap w/ Alex Rodriguez, Todd Boehly and Mark Locke
Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner Todd Boehly, Timberwolves owner Alex Rodriguez, Genius Sports CEO Mark Locke and Africa 10 (A10) founder Kojo Annan.
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Why Duke Is Suing Its Own QB
Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world is up in arms over Charles Bediako’s return to Alabama three years after he signed a contract with the San Antonio Spurs. Sportico legal analyst Mike McCann returns to break it all down.
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The Winter Olympics Are Almost Here
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more.
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The 100 Highest-Paid Athletes In The World
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto.
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CFP Money Madness / MLB Arbitration Craziness
Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records.
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How a Sponsor Helped Land MLB’s First Big Signing of 2026
Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners.
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