Marketing Strategy Academy with Jen Vazquez
Jen Vazquez hosts a marketing podcast aimed at solopreneurs and small businesses with small teams, especially female service providers. The show covers practical strategies for Pinterest marketing, SEO, email marketing, and using AI, along with tips for repurposing content and building efficient workflows. Episodes also feature mindset and organization experts to help listeners overcome roadblocks and take confident action. The podcast includes both solo episodes and guest conversations with marketing professionals.
Episodes
353 | Marketing vs Operations: Closing the Gap with Kasandra Murray
You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real.I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and he
352 | Pinterest Keywords for Photographers: Get Found by Ideal Clients
You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them.I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your bigg
351 | The Pinterest Strategy Every Photographer Is Missing
I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the r
350 | Pinterest Content Ideas For Service Providers With No Blog
The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what Pinterest accepts as a destination when you don't have one, and why your
349 | Converting Your Pinterest Account To Business The Right Way
If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool.In this epi
348 | Build A Pinterest Pin Template That Saves You Hours Every Week
The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever.In this episode:
347 | Market Your Business Without Posting On Social Media Every Day
I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing.In this episode:Why social media platforms are engineered to need you every single dayThe search engine
346 | How To Turn Brand Photos Into Pinterest Traffic That Lasts
You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In
345 | The Complete Pinterest Strategy For Service Clients On Repeat
Send us Fan MailMost service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it.In this episode:Why Pinterest is a
344 | How to Future-Proof Your SEO with Video + AI w/ Georgie Kemp of Veed
Send us Fan MailIf your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers.In this episode we c
343 | The Pinterest Posting System That Actually Drives Website Traffic
Send us Fan MailYour Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day.In this episode:What to actually pin
342 | Pinterest Business Account Setup: The Mistakes Costing You Clients
Send us Fan MailIf you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials s
341 | Brand Photos That Book Clients: 5 Questions Before Your Shoot
Send us Fan MailYou paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief.In this episode, I'm giving you the 5
340 | How to Find Pinterest Keywords That Get Your Business Found by the Right People
Send us Fan MailIf you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.In this episode:Why the biggest, highest volume keywords are usually the hardest ones to
339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)
Send us Fan MailYou're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a clientIn this episode I'm breaking down:What impressions, saves, pin clicks, and outbound clicks each actually mean f
338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week
Send us Fan MailIf you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week b
337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients
Send us Fan MailYou're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.In this episode:Why Pinterest is a search engine, not social media, and what tha
336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers
Send us Fan MailYou've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing.Topics covered:Why iPhone photos sometimes outperform expensive professional shootsThe mindset shift from "
335 | Pinterest Foundations Every Course Skips That Are Costing You Traffic
Send us Fan MailYou're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches. In this episode, we cover:Why Pinteres
334 | Pinterest Workflow for Service Providers: Batch It
Send us Fan MailIf Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy.In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my c
333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)
Send us Fan MailYou're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:• Why treating Pinterest like social media is kil
332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It
Send us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after in
331 | You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now
Send us Fan MailYou're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong.Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will s
330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth
Send us Fan MailYou're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere.Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most c
329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)
Send us Fan MailYou're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar?Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this pa
328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
Send us Fan MailYou booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need?Topics covered:
327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)
Send us Fan MailIf Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to.In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If you’ve
326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
Send us Fan MailIf you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers.In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. I’m also cov
325 | How to Find Pinterest Keywords That Actually Work (Step by Step)
Send us Fan MailIf your content isn’t showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look.In this episode, I’m walking you through exactly how to find Pinterest keywords, the 7 places you need to put them, how to avoid the keyword stuffing trap, and why local a
324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)
Send us Fan MailIf you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses.Almost all Pinterest advice out there is built for blogging businesses, and it doesn’t translate when you’re selling
323 | Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)
Send us Fan MailPinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need.I'm breaking down all four major trends from the report, backed by real search data from over 600 million Pinterest users. We're talking micro-makeovers (up 415%), comfort food over spring detox
322 | Headshot vs. Brand Photography: Which One Do You Actually Need?
Send us Fan MailIf you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you.Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your marketing as a service provider. I'm sharing a real client example, the one question you should
321 | The Simple Marketing Workflow That Replaces Starting Over Every Week
Send us Fan MailIf marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider.We’re talking about why “what should I post” is the question that’s draining your energy, how to build your
320 | Why Pinterest Courses Don’t Work (And What Actually Gets Results)
Send us Fan MailIf you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not because the courses are bad or because you’re doing something wrong.I’m sharing a real client story about what happened when we stopped piling
319 | Evergreen Marketing for Service Providers: Build a System That Brings Leads Without Daily Posting
Send us Fan MailIf marketing feels heavier than it should, this episode explains why.Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversi
318 | When Beautiful Photos Still Don’t Lead to Sales
Send us Fan MailIf your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy.In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you’re a service provider or product-based business, this will help you see your images as ma
317 | Why More Content Isn’t Fixing Your Marketing
Send us Fan MailIf you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you.We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system.If you’re ready for marketing that feels lighter and more aligned, press pla
316 | Why Pinterest Feels Overwhelming (And What’s Actually Causing It)
Send us Fan MailIf Pinterest feels heavy or confusing, this episode will help you understand why.We’re talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You’ll learn why Pinterest works best when you solve one clear problem for one clear person, and how narrowing your strategy creates momentum.If you’re ready to simpli
315 | Why Pinterest Feels Slow — And Why That Means It’s Working
Send us Fan MailPinterest feels slow for a reason — and it’s not because it’s broken. In this episode, Jen Vazquez explains why quiet growth on Pinterest is normal, how Pinterest actually works as a search platform, and why sticking with it leads to long-term traffic and clients.ALL LINKS MENTIONED: https://jenvazquez.com/why-pinterest-feels-slow/Support the showWanna learn Pinterest with an exper
314 | Using Neuromarketing to Build a Standout Brand with Nicole Powell
Send us Fan MailAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You’ll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing
313 | Why Brand Photography Matters More Than Ever
Send us Fan MailBrand photography isn’t just about aesthetics — it’s about marketing clarity. In this episode, Jen explains why the right photos help people trust faster, click with confidence, and connect with your brand across every platform.Resources:Book a Brand Photography Session I have Visibility Shoots (brand mini sessions) coming up! April at Santana Row and May in studio.Book a Discover
312 | Why Pinterest Rewards Simple, Boring Strategies That Actually Work
Send us Fan MailPinterest doesn’t reward doing more — it rewards clarity. In this episode, Jen explains why simple, “boring” Pinterest strategies actually work better, how consistency beats intensity, and what Pinterest really needs to understand your content.Perfect for service providers who want steady traffic without constant overwhelm.ALL THE LINKS: https://jenvazquez.com/why-pinterest-works-b
311 | Building a Multi-Million Dollar Marketing Agency Without Burnout (Mom-Friendly Systems with Kym Insana))
Send us Fan MailCan you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Insana , founder of Always On Digital, about the real-life systems behind her agency’s growth: flexible team schedules, trust-based management, smart hiring decisions, and the mindset shift that helps you scale beyond “it all depends on me.”You’ll hear
310 | From Saves to Sales: How Pinterest Trust Turns Views Into Clients
Send us Fan MailIf your Pinterest Pins are getting saved but not clicked — or clicked but not converted — this episode breaks down what’s really going on. Jen explains why saves matter, where Pinterest strategies quietly stall, and how trust is the missing link between visibility and bookings. Perfect for service providers who want Pinterest to actually lead somewhere.ALL THE LINKS: https://jenvaz
309 | Pinterest Tips for Service Providers Who Want More Traffic Without Burnout
Send us Fan MailPinterest has changed — and if your strategy hasn’t, it can feel frustrating fast. In this episode, Jen breaks down what actually works on Pinterest right now, what to stop doing, and how service providers can get consistent traffic without burning out. Simple strategies, clear guidance, and real-life Pinterest marketing.ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-tips-th
308 | How Pinterest Can Send Steady Views to Your YouTube Videos
Send us Fan MailPinterest can be a powerful traffic source for YouTube—especially if you don’t want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, clear text, and smart descriptions. Perfect for service providers who want consistent growth without burnout.Shownotes: https://jenvazquez.com
307 | Pinterest Predicts 2026: What These Trends Mean for Your Business
Send us Fan MailPinterest Predicts 2026 is here — and today we’re breaking down all 26 trends, the three big themes behind them, and what they actually mean for your content next year. If you're a service provider who wants more leads without the grind of daily posting, these insights will help you plan smarter and create content your future clients are already searching for.ALL THE LINKS: ht
306 | Rest Is Revenue: Rethinking Burnout, Success + Service with Maegan Megginson
Send us Fan MailIf you’ve followed all the “avoid burnout” advice and still feel fried, this episode is going to feel like a breath of fresh air. Jen sits down with business mentor and licensed therapist Maegan Megginson, host of the Deeply Rested podcast, to unpack why most burnout advice actually makes things worse—and what it really takes to build a business that nourishes you instead of drain
305 | The Pinterest Posts You Should Skip in December
Send us Fan MailIn today’s episode, we’re talking about what to stop posting on Pinterest in December so you don’t slow down your traffic. You’ll learn why pretty-but-empty images don’t help you, the big keyword mistake most people make, why your 2025 wins belong on Instagram, and how to shift from salesy content to value-driven posts that actually help you get found.Support the showWanna learn Pi
304 | Brand Photos That Sell: What You Need + How to Use Them
Send us Fan MailToday we’re diving into why your brand photos matter way more than you think, and how the right visuals can boost trust, connection, and conversions across every platform. I’m sharing the three photo types every founder needs, how to use them across Pinterest, Instagram, your website, and your emails, plus how to know when it’s time for a refresh.If your visuals don’t match your b
303 | The Only Pinterest Metrics You Need to Grow in 2026
Send us Fan MailPinterest analytics don’t have to feel overwhelming. In this episode, Jen breaks down the three key metrics you actually need to track — and how to read your Pinterest data in just 10 minutes a month. Perfect for service providers who want smarter strategy without the stress.ALL THE LINKS: https://jenvazquez.com/pinterest-analytics-made-simple/Support the showWanna learn Pinterest
302 | How to Prep Pinterest in Q4 to Book More Clients in January
Send us Fan MailIf you want January leads, now’s the time to act. Jen Vazquez shares exactly what to pin on Pinterest in Q4 to grow your visibility and leads going into 2026. You’ll learn the top-performing content buckets, how to repurpose what you already have, and why timing is everything on Pinterest.ALL THE LINKS: https://jenvazquez.com/what-to-pin-in-q4/Support the showWanna learn Pinterest
301 | The 1-Hour Pinterest Workflow Every Service Provider Needs
Send us Fan Mail If marketing your business feels like a full-time job, you’ll love this episode. Jen Vazquez breaks down her Pin + Attract Method, showing you how to spend just one hour a week on Pinterest while your content keeps driving traffic in the background.Hear how her clients are booking new leads from Pinterest and learn the exact system to simplify your marketing—no burnout, no daily p
300 | How to Get Clients on Pinterest (Without Spending All Day Online)
Send us Fan MailIf you're a service provider and you've been posting on Instagram nonstop but your leads aren’t showing up, it’s time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.In this episode, I’m sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing s
299 | Pinterest Marketing in 2026: The Pin + Attract Method Every Service Provider Needs
Send us Fan MailPinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I’m walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator.We’ll cover keyword research, Tailwind scheduling, analytics tracking, and what’s working right now on Pinterest.Shownotes:
298 | Pinterest Presents 2025: Service Providers Update
Send us Fan MailIn this episode, I’m sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We’ll talk about Pinterest’s newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business.If you’ve been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in.Shownote
297 | Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry
Send us Fan MailIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You’ll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data
296 | Unlocking the Power of Nano-Influencers: How to Build Authentic Brand Connections with Vicky Boudreau
Send us Fan MailNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into in
295 | How to Brand Your Pinterest Profile to Attract Clients (Step-by-Step)
Send us Fan MailYour Pinterest profile has just 2.5 seconds to make an impression—so let’s make it count! In this episode, I’m walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pin
294 | Stop Making These Pinterest Mistakes if You Want More Leads
Send us Fan MailAre you posting on Pinterest but not seeing results? You’re probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine.Shownote
293 | How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia
Send us Fan MailYour wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur.We cover:Closet Detox: removing the energy drainersThe easy uniform every service provider needsWhy sizes lie (and what really matters)How to align your wa
292 | Pinterest Trends for September: What to Pin Now for Traffic and Leads
Send us Fan MailIt’s September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, I’m sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether you’re a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking.ALL THE
291 | How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers
Send us Fan MailEver wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I’m breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You’ll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up
290 | How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool
Send us Fan MailIf you’ve ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. I’m sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond).You’ll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%—all
289 | Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters
Send us Fan Mail If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns.This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and fre
288 | 3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)
Send us Fan MailNot getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you.We’ll cover:How to make your pin titles stand out in searchWhy linking to your homepage is a silent traffic killerA weekly batching system that keeps your acco
287 | The 3 Pinterest Metrics That Actually Matter for Service Providers
Send us Fan Mail If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You’ll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don’t)My o
286 | How to Monetize Your Blog as a Service Provider
Send us Fan MailAre you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You’re in the right place.In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’ve a
285 | Pinterest Trends August 2025: What Service Providers Should Pin This Month
Send us Fan MailAugust Pinterest trends are here—and they’re packed with content ideas you can use right now to drive traffic and book more clients. Whether you’re a coach, photographer, or wedding pro, this episode breaks down exactly what’s trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish.I’m sharing actionable tips, ni
284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones
Send us Fan MailEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimoni
283 | 25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads
Send us Fan MailYou’ve got questions about Pinterest—and I’ve got answers. In this episode, I’m answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you’ll love this one. We’re covering everything from strategy and scheduling t
282 | 5 Ethical Marketing Tips Every Service Provider Should Know
Send us Fan MailJoin Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time!Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/Support the showWanna learn Pinterest with
281 | How Podcast Guesting Can Skyrocket Your Visibility and Revenue: Expert Tips from Jessica Rhodes
Send us Fan MailIn this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relati
280 | Why Brand Photography is the Secret Weapon in Your Marketing Strategy (Even if You Hate Being on Camera)
Send us Fan MailOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographe
279 | Overcoming Sales Anxiety: Authentic Selling Strategies for Women Entrepreneurs with Andee Hart
Send us Fan MailSelling doesn’t have to feel icky. In this inspiring episode, Andee Hart shares how women can overcome sales anxiety, price confidently, and create genuine sales conversations. Tune in for real-world tips, mindset shifts, and a free sales tool list.Shownotes: https://jenvazquez.com/andee-hartSupport the showWanna learn Pinterest with an expert there to help for only $37? Pinteres
278 | How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac
Send us Fan MailJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Support the showWanna learn Pinte
277 | Podcast Guesting for Profit: How to Turn Interviews Into Leads, Sales, and Strategic Growth with Jessica Rhodes
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274 | 5-Minute Pinterest Audits: Emily Grace Design | Branding and Showit Website Designer
Send us Fan MailIn this 5-minute Pinterest audit, we help Emily Grace Design, a talented branding and Showit website designer, fine-tune her Pinterest presence. We cover smart board strategies, better descriptions, and easy changes to boost her reach and book more dream clients.Support the showWanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour
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