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Lay of The Land

Lay of The Land

Jeffrey Stern 268 Episodes Oct 8, 2026

Lay of the Land is a weekly podcast hosted by Jeffrey Stern that explores entrepreneurship and the business community in Cleveland and Northeast Ohio. Each episode features conversations with founders, investors, and community leaders who are shaping the region's economy. The show highlights what makes Cleveland a distinctive place to build companies and communities.

Episodes

#264 Bernie Kosar
#264 Bernie Kosar Oct 8, 2026 3347 The timing of this conversation feels especially meaningful. Cleveland is moving to recognize October 13 as Bernie Kosar Day — honoring one of the most beloved figures in the city’s history and marking 41 years since his first regular-season start for the Browns.Bernie Kosar has spent his life figuring out a way — from a kid in Youngstown with an improbable dream, to becoming the quarterb
#263 Jeff Charney
#263 Jeff Charney Sep 30, 2026 4363 Today is a special episode with Jeff—or, as you’ll come to learn, Jeffrey—Charney.Jeff grew up in rural South Carolina and went on to become a two-time Chief Marketing Officer of the year across firms like Progressive Insurance, Aflac, and QVC, helping shape some of the most enduring characters and concepts in modern marketing, including the Aflac Duck, Flo, Dr. Rick, and *many more.*But
#262 Paul Benner — Platform Beer Company
#262 Paul Benner — Platform Beer Company Sep 10, 2026 4518 Paul Benner is the founder of Platform Beer Company. What began in 2014 as a tiny neighborhood brewery grew remarkably quickly through constant experimentation before ultimately being acquired by Anheuser-Busch in 2019. Platform was also personally meaningful to me…. with many formative conversations in my own entrepreneurial journey and life having occurred within its walls.In our conver
#261 Gerald Hetrick — Round III (CentSight)
#261 Gerald Hetrick — Round III (CentSight) Sep 3, 2026 3674 Gerald was one of the very first guests ever on Lay of The Land, back on episode 6, where we talked about his path through Vox Mobile, building Able, and what it took to grow a venture-backed software company from Cleveland. We then picked the story back up on episode 142 after Able’s acquisition by Bullhorn, exploring what an exit actually feels like, what Gerald had learned about compan
#260 Josh Friedlander — Jam by Josh
#260 Josh Friedlander — Jam by Josh Aug 27, 2026 2582 Joshua Friedlander — also known as The Jam Man — is the founder of Jam by Josh, a Cleveland-based small-batch jam company he started at just 10 years old.What began as a childhood love of cooking, gardening, and canning has grown from a backyard hobby into a formidable and rapidly expanding food brand, now sold in more than 75 stores across Northeast Ohio, Pennsylvania, Illinois, and beyo
#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital
#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital Aug 13, 2026 3646 Bowen and Finn Alexy are brothers, entrepreneurs, and investors based in Willoughby, Ohio. They serve as Co-Chief Operating Officers of Alexy Metals, a second-generation brazing alloy manufacturing and precious metals refining company, where they have helped lead the business through a period of significant growth while becoming the two youngest executives in their industry.Beyond manufac
#258 Kumar Arora — Arora Ventures
#258 Kumar Arora — Arora Ventures Aug 3, 2026 2874 Kumar Arora — entrepreneur, investor, brand-builder, and the founder of Arora Ventures, a venture studio and portfolio of businesses spanning hospitality, apparel, events, creative agency work, and consumer brands. Born and raised in Cleveland’s Little Italy, Kumar grew up between science and art, a duality that continues to shape how he builds today. In our conversation, Kumar and I expl
#257 Alec Shankman — HeartRock Partners
#257 Alec Shankman — HeartRock Partners Jul 23, 2026 3853 Alec Shankman is the founder of HeartRock Partners.Alec has spent more than two decades at the forefront of entertainment, talent representation, reality television, digital media, podcasting, brand-building, and the creator economy. Before launching HeartRock, he was a Senior Partner at The Gersh Agency, following its acquisition of his division from A3 Artists Agency, where he built the
#256 David Gilbert — Destination Cleveland And Greater Cleveland Sports Commission
#256 David Gilbert — Destination Cleveland And Greater Cleveland Sports Commission Jul 9, 2026 3159 David Gilbert is the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission.For more than three decades, David has worked to help Cleveland compete, attract visitors, host major events, and change the way the city is perceived — both by the outside world and by Clevelanders ourselves. Under his leadership, Cleveland has hosted events like the NFL Draft, NBA
#255 Duane Mancini — Project MedTech
#255 Duane Mancini — Project MedTech Jul 2, 2026 3638 Duane Mancini, Founder and CEO of Project Medtech, a Cleveland-based platform helping medical technology companies move from promising invention to real patient impact.What began as a podcast has evolved into a broader ecosystem of consulting, events, education, investor connectivity, and community-building for Medtech founders navigating the difficult path from idea to market.In our conv
#254 EASE Logistics & jakib
#254 EASE Logistics & jakib Jun 25, 2026 3600 What does it take for AI to matter inside a real operating business? Not as a demo, not as a dashboard, and not as a generic productivity tool — but as something that answers calls, reduces clicks, quotes freight, improves service, and helps people spend more time doing the work that actually moves the business forward.Today we're republishing an episode from The O.H.I.O. Fund Report with
#253 Teddy Baldassarre — How Teddy Baldassarre Built His Brand
#253 Teddy Baldassarre — How Teddy Baldassarre Built His Brand Jun 11, 2026 3014 Teddy Baldassarre has built one of the most influential watch platforms in the world — and just as compelling as the watches themselves is the entrepreneurial story behind it.I first met Teddy almost ten years ago at StartMart in Terminal Tower, before any of this existed: before millions of followers, before the global audience, before the authorized retail partnerships, and before the b

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