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Built in Public

Built in Public

Courtney Johnson 110 Episodes Oct 13, 2026

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week she speaks with founders, creators, and operators about turning expertise into authority, visibility into opportunity, and content into long-term leverage. Episodes cover positioning, audience building, thought leadership, and showing up before you feel ready. The show is aimed at anyone building their presence and business in public.

Episodes

How She Built An 8-Figure Brand With An ADHD Brain
How She Built An 8-Figure Brand With An ADHD Brain Oct 13, 2026 00:48:16 Angie Lee just exited Soul, the CBD gummy brand she started with her brother eight years ago. The idea for her next business hit her at 3 a.m., and now she's building WITTI, an ADHD supplement line made for women.In this episode we go over why she's betting on a product instead of an online course, and the checklist she'd run before launching anything physical (plus the kind of product she says ta
How To Make $25K A Month Consulting Using LinkedIn
How To Make $25K A Month Consulting Using LinkedIn Oct 6, 2026 00:43:22 y'all! in this week's episode i'm joined by Bradley Jacobs, former Uber exec turned founder of Mylance. He scaled Uber Freight into a $1 billion business, quit with zero plan, and made up a consulting rate out of thin air. They said it was too much. he held his ground instead of caving. turned it into $25k a month !!!Now he runs Mylance, and in this one he hands over exactly how he did
My Crazy Pregnancy and Birth Story
My Crazy Pregnancy and Birth Story Sep 29, 2026 00:45:13 hey y'all, this episode is a little different than usual.today i'm sharing my full pregnancy and birth story: trying to conceive, the pregnancy itself, giving birth, and where i'm at now in postpartum.quick heads up before you press play: this one gets real about mental health during pregnancy, and some of it may be heavy for some listeners. please take care of yourself, and feel free
How To Get Brand Deals (With Any Follower Count)
How To Get Brand Deals (With Any Follower Count) Sep 22, 2026 00:24:37 you don't need a million followers to get paid by brands. you don't need an agent. you don't even need to be famous.this is your no-bs guide to your first brand deal: how i went from $5,000 my first year to $250,000-$300,000 this year, every platform and agency i use, and how my husband, with only 3,000 followers, has landed a $50,000 brand deal i've never gotten with almost a mill
How To Make Money On Social Media
How To Make Money On Social Media Sep 15, 2026 00:54:32 hi friends. did i tell you how I turned $8,500 I didn't have into a program that's made me $300,000 in the last year?that's basically what this whole solo episode is: me opening up my bank account and walking you through it.I'm covering my 100 free calls strategy, the exact questions I ask people to build a real offer out of thin air, and then I rank almost every single way I'v
This Is How Authors Get Book Deals (and how i got mine)
This Is How Authors Get Book Deals (and how i got mine) Sep 8, 2026 00:45:28 I've been wanting to bring this guest on for a while, because she's one of the main reasons I have a book at all.I'm sitting down with the incredible Thea Diklich-Newell, the editor who acquired and shaped Career Cheat Codes, to talk about how my dream happened and how it can happen for you too.a little snippet of what we got into and how it all started: a coworker of hers sent her my
I Answered Every Question K*lling Your Personal Brand (Q&A)
I Answered Every Question K*lling Your Personal Brand (Q&A) Sep 1, 2026 00:44:08 okay so I recorded this one about to burst, and my baby is already here. wild!!!!!so this whole episode is a Q&A, straight from what you all sent me. the spiciest, most unhinged personal brand questions in my inbox, answered. in this one: why "I'm multi-passionate" isn't a real problem, why you'd never let a friend treat you the way your boss does, and the exact system th
The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney
The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney Aug 25, 2026 01:00:12 Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million views and go from 7K to 300K followers in a month, and this episode made me rethink my entire relationship with consistency.I've spent years listening my audience they needed a strategy before they post anything. meanwhile
School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers
School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers Aug 18, 2026 00:50:12 hi friends!! today I'm sitting down with Rachel Hague, co-host at School of Hard Knocks (yes, THE 23 million-follower media company) and this episode made me want to fire my own excuses.I've spent actual years being too intimidated to walk up to people I found impressive. meanwhile, this woman casually walks up to actual billionaires on the street with a camera and just... asks. no plan, n
The Delegation Playbook That Made Me 7 Figures
The Delegation Playbook That Made Me 7 Figures Aug 11, 2026 00:48:39 hey friends!! welcome back to another solo episode. it's been way too long and I have so much to say before my mat leave!!🤰🤍okay so. I once paid a woman $100 to clean my house, then spent the entire hour standing outside texting her and watching through the window like a complete stalker.five years later, I run a team of 20+, including a COO, a social media team, sales team, a video editor, an
How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire
How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire Aug 4, 2026 00:55:48 April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working as a copywriter in pharmaceuticals, and the answer was right in front of her the whole time.April is a former competitive fencer, pharmaceutical copywriter, and the founder of Petite PWR, a fitness and nutrition platform b
How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna
How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna Jul 28, 2026 00:37:17 Adama posted her first YouTube video to about five views, most of them people she already knew, while working full-time as a site reliability engineer. She never quit that job. She built a 180,000+ subscriber channel and she still hasn't left engineering.And in this episode she gives away the exact system to build, and maintain, 2 full careers exactly like hers.We get into how she built a pers

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