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One More Time Podcast

One More Time Podcast

OneMoreTime.FM 282 Episodes Oct 12, 2026

One More Time is a music business podcast aimed at independent artists who treat their careers like a business. Hosts Henry and Ben cover the practical side of getting heard and getting paid, including marketing tactics, release and rollout strategy, streaming and royalties, fanbase building, and contract terms that are rarely explained. Episodes feature guests such as artists, label executives, managers, engineers, producers, and company founders, alongside internal episodes where the two hosts debate and share their playbook. The show is explicitly not aimed at hobbyists, and free resources are offered at onemoretime.fm.

Episodes

Ex-Major Label Exec: Chasing a Record Deal is a HUGE Mistake ft. Chris Anokute #286
Ex-Major Label Exec: Chasing a Record Deal is a HUGE Mistake ft. Chris Anokute #286 Oct 12, 2026 6136 The A&R behind Katy Perry's Teenage Dream says you don't want a record deal. You want a partner.Chris Anokute has worked A&R at Capitol, Universal Motown, Island Def Jam and Epic. He's signed Katy Perry, Iggy Azalea, worked with Fifth Harmony and Zara Larsson, and managed Bebe Rexha and Grammy winner Muni Long. He breaks down what 25 million streams really pays back, a fair
What to Do Every Day Before and After You Release a Song (for Free) #285
What to Do Every Day Before and After You Release a Song (for Free) #285 Oct 5, 2026 2269 We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0.Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and
Viral Music Marketer: The Mistakes Keeping Talented Artists Invisible ft. Junior Makame #284
Viral Music Marketer: The Mistakes Keeping Talented Artists Invisible ft. Junior Makame #284 Sep 28, 2026 5427 Book your next content shoot with RAPVILLE: https://form.typeform.com/to/NZuMGn40?source=omt-podcastIf you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it.He breaks down the three sins that keep a page s
What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #283
What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #283 Sep 21, 2026 4125 Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits.Justice Baiden (LVRN):Instagram: https:
The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282
The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282 Sep 14, 2026 5231 Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black box, and what to do this week if you've never registered a song.App
Physical Music Is BACK! Here's How to Start Selling This Week #281
Physical Music Is BACK! Here's How to Start Selling This Week #281 Sep 7, 2026 2047 Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week.Free Superfan Tracker (mentioned in the episode):https://onemoretime.fm/trackerEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@on
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280 Aug 31, 2026 5049 He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it.In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does fo
How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #279
How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #279 Aug 24, 2026 5730 Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early.In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278 Aug 17, 2026 4777 Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time.In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the follo
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277 Aug 10, 2026 2345 About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you.In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copyw
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276 Aug 3, 2026 4893 Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music.In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and wha
$0 to $100K in Music With No Label, No Hit, and No Luck #275
$0 to $100K in Music With No Label, No Hit, and No Luck #275 Jul 27, 2026 2036 Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack.We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the

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