Medical Spa Insider
Medical Spa Insider is a podcast from the American Med Spa Association (AmSpa) that explores the business side of the medical aesthetics industry. Hosted by AmSpa founder and CEO Alex Thiersch, each episode features in-depth conversations with aesthetic entrepreneurs about how they built and grew their practices. Guests share insights on running a successful med spa, from marketing and staffing to legal and regulatory considerations. The show is aimed at med spa owners, operators, and others working in aesthetic medicine who want practical advice from peers and industry leaders.
Episodes
Science of Cellular Rejuvenation with Dr. Graeme Glass
In this episode of Medical Spa Insider, host Alex Thiersch sits down with plastic surgeon, researcher, and LYMA Life Aesthetic Director Dr. Graeme Glass to examine the science behind photobiomodulation and its impact on the medical aesthetics industry. Dr. Glass shares how his background in immunology and stem cell research led him to question traditional "no pain, no gain" aesthetics—where tissue
Longevity, Safety, and Innovation with Merz Aesthetics
In this episode of Medical Spa Insider, Alex Thiersch is joined by Patrick Urban, President of Merz Aesthetics North America, and Cheryl Haseeb, DNP, FNP-BC, founder of Pura Medical Aesthetics and the Aesthetic National Institute. They delve into the major shifts transforming the aesthetic medicine landscape, starting with Merz's recent FDA approvals for Belotero Volume and Belotero Intense, and w
Mastering Your Med Spa P&L
Many medical spa owners excel at patient care but struggle to navigate the complex financial realities of running a business. In this episode of Medical Spa Insider, host Alex Thiersch sits down with Whitney Morrison, CFP, founder and CEO of Holistic Money and fractional CFO for service-based businesses. Whitney shares her personal journey into financial management and breaks down why high-revenue
Transforming Aesthetic Provider Consultations
In this episode of Medical Spa Insider, host Alex Thiersch sits down with industry veteran Marco Valle, founder of Aesthetic Sales Hero and Slate Labs. Drawing from his extensive background in corporate aesthetic sales and marketing, Marco shares his unique philosophy on "ethical sales" and explains why providers must reframe consultations around patient-centric education rather than high-pressure
Consolidating the Modern Med Spa Tech Stack
In this episode of Medical Spa Insider, host Alex Thiersch sits down with Daniyal Azal, CEO and co-founder of Decoda Health. Daniyal shares how his team leveraged their background in Y Combinator to build a consolidated, AI-driven operating system designed specifically for elective care practices, including med spas, longevity clinics, and anti-aging centers.
They discuss the pitfalls of relying o
Community over Competition: AmSpa Membership and Chapters
In this episode of Medical Spa Insider, recorded live on the floor at Medical Spa Show 2026, Derek Hauk sits down with four prominent industry voices to examine the evolving state of the aesthetic industry. Michael Zanetti discusses the vital role of state chapters in lobbying for sensible hyper-local regulations and translating military leadership principles into practice management. Lisa Lefanty
Responsibility in the Age of Peptides with Dr. Terry Dubrow
In this episode of Medical Spa Insider, host Alex Thiersch welcomes Dr. Terry Dubrow—board-certified plastic surgeon, star of Botched, and expert consultant for the California Medical Board. Together, they explore the rapidly evolving landscape of peptide therapy, med spa legal compliance, and the regulatory challenges practitioners face today. Dr. Dubrow breaks down the medical board’s stance on
How to 5X Your Referrals in 6 Months or Less
In this episode of Medical Spa Insider, host Alex Thiersch connects with Lori Werner, founder of Medical Marketing Whiz, to discuss why personal, word-of-mouth referral networks remain the ultimate growth engine for medical spas—even in an era dominated by AI and digital ads. Lori breaks down how practice owners can leverage emerging AI tools like Claude and ChatGPT without losing the human elemen
How to Future-Proof Your Med Spa Marketing
In this episode of Medical Spa Insider, host Alex Tiersch sits down with Hugo Fernandez, CEO of Just Digital Inc., for an eye-opening conversation on the rapidly evolving intersection of artificial intelligence and medical spa marketing.
With 14 years in the digital space, Hugo shares how recent breakthroughs in agentic AI, changing search engine behaviors, and shifting algorithms are fundamentall
Female Trailblazers: Mindsets, Market Trends, and Scaling Success
In this special episode of Medical Spa Insider, recorded live during Medical Spa Show weekend, AmSpa founder Alex Thiersch sits down with four prominent female leaders driving innovation and excellence across the medical aesthetics industry: Marlee Bruno, Melanie Speed, Shakira Cabrera, and Limor Weinberg (joined by Chloe Cell).
Together, they explore the personal and professional evolutions requi
The Science of Skin Health in Uncertain Times
Is your practice set up to keep running smoothly during rough times?
In this episode, AmSpa founder Alex Thiersch connects with Candace Noonan, Director of Education at Derma Concepts (the exclusive U.S. distributor of Environ Skin Care). Together, they dive into the economic realities currently impacting medical aesthetics—from rising global import costs and tariffs to shifting consumer spending
The Longevity Shift in Medical Aesthetics
In this jam-packed episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with three leading aesthetic and wellness innovators at the Medical Spa Show to explore the massive shift toward longevity medicine, functional health, and internal wellness.
First, Dr. Johnny Franco opens up about his personal 100-pound weight loss journey using GLP-1 medications and how he is pioneering trea
Innovations, Regulations, and Leadership with Sheila Barbarino
In this episode, Alex sits down with Sheila Barbarino, MD, FAAO, FAACS, FACS to talk about the fast-moving world of aesthetic medicine and what’s coming next. They discuss how international travel and research are helping shape new treatment options, from emerging fillers to the next generation of neurotoxins. The conversation dives into practical medical-legal safety advice, including how small d
Med Spa Lessons from Australia featuring Inside Aesthetics
Aesthetics is truly a global market.
In this episode, we explore how Australia became a bellwether for the aesthetics industry, from the rise of Laser Clinics Australia to the impact of private equity, regulation, and changing patient behavior. Dr. Jake Sloane and David Segal, hosts of the Inside Aesthetics podcast, share hard-earned insights from navigating one of the most influential aesthetics
The Strategies Behind Galderma and Benev
In this episode of Medical Spa Insider, Alex Thiersch facilitates high-level discussions with two industry executives shaping the trajectory of the aesthetic market. Silvina Nordenstahl, President of the US organization at Galderma, discusses the operational imperatives of scaling a global aesthetic enterprise and the central role of patient-centricity in long-term strategy. Following this, Ethan
The Gap Between Marketing Strategy and Execution
Are you staying ahead of trends or falling behind?
In this episode of Medical Spa Insider, Alex Thiersch sits down with Rob Pickell, CEO of Growth99, to analyze the shifting landscape of the aesthetic and wellness industry. The conversation examines the growing divergence between thriving, scalable practices and those struggling to navigate an increasingly competitive market. Pickell, utilizing hi
Innovation, Ethics, and the Future of Aesthetic Medicine
The world of medical aesthetics changes every day.
This episode of Medical Spa Insider features AmSpa founder Alex Thiersch at the Medical Spa Show, hosting four insightful interviews that explore the evolving landscape of aesthetic medicine, the necessity of rigorous standards, and the importance of professional mentorship.
00:00:34: Leslie Fletcher, NP-BC discusses the critical need for establ
Building Sustainable Growth in Aesthetics
From navigating private equity roll-ups to mastering the operational complexity of peptide therapy and wellness, the aesthetic landscape is evolving faster than ever.
In this episode of Medical Spa Insider, recorded live at the Medical Spa Show, AmSpa founder Alex Thiersch sits down for three conversations about partnership, private equity, and preparing for the future of medical aesthetics. Featu
The Missing Piece in Aesthetic Training
What happens when a successful med spa owner realizes the industry’s biggest challenge isn’t competition—it’s education?
In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Tracy Olson, owner of Youthtopia Med Spa and founder of Aesthetic Injector Academy, to discuss her unconventional journey from banking and finance into medical aesthetics—and why she chose to buil
Compliance is Cool: Oversight and Legal Precedents with ByrdAdatto
In this special "Compliance is Cool" edition of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Brad Adatto and Jeff Segal, MD, JD. Together, they dissect the unprecedented criminal indictments that have sent shockwaves across the entire medical spa industry.
Following a tragic IV therapy death at a Texas facility a couple of years ago, a grand jury took the extraordinary step of i
Bringing Operational Intelligence to Med Spas
Artificial intelligence is rapidly changing the way medical spas operate—but how can practices actually use data and AI tools to make smarter business decisions without losing the human touch?
In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Ben Wolber, founder of Illume (formerly InsightX), and returning guest Taylor Siemens, founder of Kairos Aesthetic Medicine, t
Compliance is Cool: Murder Charges in Texas
In this urgent "Compliance is Cool" update, AmSpa CEO Alex Tiersch breaks down several major legal developments that have sent shockwaves through the medical spa industry. The episode centers on the stunning news out of Texas, where a physician and a medical spa owner have been hit with murder and manslaughter charges following a tragic IV therapy death from a few years ago. Alex explores the rare
Bringing Medical Rigor to Longevity with Dr. Kay Durairaj
As the lines between the supplement industry, "biohackers," and medical professionals continue to blur, we with down live at MSS with Dr. Kay Durairaj to discuss why aesthetic providers must lead the charge in evidence-based longevity. We dive deep into the world of peptides—from the safety of GLP-1s to the "wild west" of unregulated research chemicals. Dr. Kay also reveals her latest clinical bre
Building a Med Spa Patients Want to Help Grow
What does it really look like to go from provider… to operator… to owner?
In this episode of Medical Spa Insider, Alex Thiersch sits down with returning guest Taylor Siemens, founder of Kairos Aesthetic Medicine, to discuss her transition from working as a clinician to managing multi-location med spas—and ultimately launching her own practice.
Taylor shares why she intentionally built Kairos diffe
Rethinking Med Spa Investors: Scaling Without PE
What does it take to grow a medical aesthetics business with intention—and scale it without losing sight of your purpose?
In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with WellLabs+ CEO Reetu Gupta to explore the mindset behind building a successful, values-driven aesthetic practice.
From early challenges to leading a growing organization, Reetu shares how shifting
From Healthspan to Wealthspan with Beto Casellas
It's time to rethink how we approach healthcare affordability.
In this episode of Medical Spa Insider, host Alex Thiersch welcomes back "The Godfather of CareCredit," Beto Casellas, Executive Vice President and CEO of Synchrony Health and Wellness. As the aesthetic industry shifts toward a holistic model of longevity and wellness, the question of affordability becomes paramount.
Beto discusses Ca
Precision Over Guesswork with the NavaClick
Innovation in aesthetics isn’t just about new treatments—it’s about improving precision, safety, and consistency in everyday procedures.
In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Julie Bass Kaplan and Dr. Rebecca Weiss, two highly respected injectors and educators, to discuss how new delivery technology is reshaping neuromodulator treatments.
They break down
My Journey to the Right PE Partner with Maegen Kennedy
Not all capital is created equal.
After 10 years building a med spa from the ground up, the offers started coming in. One looked perfect — until it wasn't.
In this episode of Medical Spa Insider, host Alex Thiersch interviews Maegen Kennedy, MMS, PA-C, Founder of Windermere Medical Spa and Head of Clinical Development at AYA Skin. This is the unfiltered story of walking away from a private equi
Navigating Change in Aesthetic Marketing
How do you react to changes in the industry?
In this episode of Medical Spa Insider, host Alex Thiersch interviews Max Baybak, co-founder of Influx Marketing, a leading agency in aesthetic marketing. They discuss the evolution of the aesthetic industry, the challenges faced by marketing agencies, and the impact of AI on marketing strategies. Max introduces Growth Stack, a new platform designed s
Beyond the Chatbot: Leveraging AI Employees with Podium
What good is AI if it doesn't know how to put your data to use?
In this episode of Medical Spa Insider, host Alex Tiersch is joined by Dennis Steele, co-founder of Podium, to discuss the journey of building a tech giant rooted in the success of local businesses. From humble beginnings to becoming a vital tool for the aesthetic industry, Dennis shares insights into why staying close to the custome
The Business (and Science) of Beauty with Dr. Steve Dayan
Where does innovation come from?
In this episode of Medical Spa Insider, host Alex Thiersch sits down with aesthetic industry luminary and renowned facial plastic surgeon, Dr. Steve Dayan. Dr. Dayan shares his unique perspective on the early days of the medical spa movement and how he helped pioneer the business and marketing tracks that are now staples of modern aesthetic conferences. They also
Mapping the Med Spa Customer Journey
Artificial intelligence is rapidly transforming how medical spas attract and convert new patients—but most marketing strategies still focus on the very end of the buying journey. In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch speaks with Rick Brown, co-founder and CEO of MarketStorm, and Krista Stevenson, head of business development, about how their company and other AI t
Training, Culture, and Scaling Done Right
How does a medical aesthetic practice scale to a nation-wide brand without sacrificing quality or values?
In this episode of Medical Spa Insider, Alex Thiersch sits down with Jen Seisler, COO of SkinSpirit and George Baxter-Holder, VP of Talent Development, for a conversation about growth, training and leadership in medical aesthetics.
Recorded at AmSpa’s new training center ahead of a hands-on ca
Compliance is Cool: Death By Paperwork
In this episode of Compliance is Cool, AmSpa founder Alex Thiersch and General Counsel Patrick O'Brien dive deep into the legislative "flurry" currently sweeping through the medical spa industry. Focusing on Indiana's Senate Bill 282, the duo explores how a seemingly benign licensing bill evolved into a restrictive piece of legislation targeting both medical spas and compounding pharmacies. They p
Compliance is Cool: Advocacy, Legislation, and the Future of AmSpa
AmSpa founder Alex Thiersch introduces a brand-new segment of the Medical Spa Insider podcast: Compliance is Cool. As the medical spa industry reaches a critical inflection point, Alex discusses his transition from CEO to Chairman, allowing him to focus full-time on the legal advocacy and legislative "battles" currently bubbling beneath the surface. From the importance of data-backed safety resear
Navigating the Wave of Med Spa Regulation
With Alex Thiersch on the ground in Indiana lobbying against pivotal new legislation, AmSpa Digital Marketing Supervisor Derek steps in to break down a whirlwind of 2026 legislative moves. From Big Pharma’s influence on GLP-1 regulations to shifting MSO scrutiny and expanding autonomy for practitioners, this episode explores how new bills in states like Indiana, Florida, and Arizona are reshaping
Beauty Rep: Brand Partnership Made Easier
Did you know the average medical spa is juggling FOURTEEN separate vendor deals? With that many balls in the air, it’s easy for something to get dropped. In this episode of Medical Spa Insider, Alex Thiersch talks with Keri Concannon, co-founder and CEO of Beauty Rep, about why ordering, onboarding, and managing aesthetic brand partnership is still far more fragmented than it should be—and how the
How Culture and Team Strategy Drive Revenue in Med Spas
Growing a practice goes far beyond clinical skills; it requires intentional strategy around hiring, retention, operations, and leadership. AmSpa founder Alex Thiersch sits down with Ashley James of DermAesthetic Consulting to discuss why owners often struggle to get their team aligned with their vision — and how they can fix it. Smart recruiting is a practical solution that will strengthen you
Data Hygiene & Operational Excellence: A Case Study with Aviva Aesthetics and CorralData
Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turni
Taming the "Behemoth”: How AmSpa Designs the MSS Education Experience
MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it.
This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to ad
The Underrated Power of the Pretreatment Consult with Lina Colleli, MSN, FNP-C
This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down
Jennifer Orechwa on Building Marketing Systems That Scale Med Spas
This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authen
Men in Aesthetics: Insights from Dr. Terrence Keaney
The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet the
Longevity Made Simple: Peak Health’s Turnkey Solution for Med Spas
Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including c
The After-After: Restoring Confidence Post-GLP-1 Weight Loss
“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters.
They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial chan
Missed Calls? Bring Those Patients In with AI Communication
Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates mes
Greatest Hits: How to Transition Your Marketing Strategy as Your Medical Spa Grows
This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes:
Marketing needs specific to the aesthetic industry;
How partnerships with marketing firms should work;
What to look for when choosing
Building Smarter Med Spas with AI and Human Connection
Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human
Inside BOTOX® Cosmetic (onabotulinumtoxinA) Day: Promotions, Practice Tips & Patient Buzz
For Boxed Warning and full Prescribing Information, see https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdf
Celebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La Chelé Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide pr
Lana Kerr’s Journey into Carboxytherapy and Women’s Wellness
This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up abou
Turning Med Spa Data into Scalable Growth with InsightX AI
What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that help
How Hydrafacial Drives Med Spa Growth and Consumer Loyalty
This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power.
How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition;
The 7-in-1
Deductions, Tips, and Overtime: Tax Changes for Med Spas in 2025
This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn:
How to
The Art of Reversal: Amy Lynn’s Regenerative Revolution in Aesthetics
How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to
Sell More Memberships: 7 Practical & Tactical Strategies for Med Spas
This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear:
How consolidation is reshaping the med spa landscape and why patient experi
Legal Compliance and Patient Safety Have Never Been More Important
This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable,
Terri Ross on Women Shaping the Future of Aesthetics
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading
A 101 on Change Management for Med Spas
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech, to demystify change management as a practical, everyday leadership tool for med spa owners and managers. This discussion highlights why aesthetic practices often struggle with change, how structured approaches can turn disruption into opportunity, and what simple frameworks leaders can appl
Naturally You: Reframing the Narrative Around HA Fillers with Brittony Croasdell, FNP-BC
This week on Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Brittony Croasdell, MS, FNP-BC, APRN, co-owner of Fulcrum Aesthetics & Surgery, to unpack the evolving conversation around hyaluronic acid (HA) injectable fillers. From viral misinformation to the stigma surrounding aesthetic treatments, Croasdell shares real-world insights from her Chicago-based pract
Whole-Body Beauty: Dr. Rahi Sarbaziha on Integrative & Regenerative Aesthetics
This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Dr. Rahi Sarbaziha, founder of The Aesthetic Room by Dr. Rahi, Integrative Aesthetics specialist and one of AmSpa’s Distinguished Women in Medical Aesthetics 2023. Dr. Rahi shares her journey from traditional medicine to pioneering a new path that blends integrative and regenerative wellness with aesthetics. Listen to hear:
How
Empowering Patients Through Financial Education: Fair Financing Principles with CareCredit
This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Beto Casellas, executive vice president and CEO of health and wellness at Synchrony Financial, the parent company of CareCredit. They discuss the launch of a new consumer resource, the Fair Financing Principles, and talk about how financial education can empower patients to make informed decisions about their aesthetic and welln
Greatest Hits: Pivoting and Priorities: Advice from a Top Leadership Coach
In this greatest hits episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, and top leadership coach and bestselling author Sohee Jun, PhD. They discuss the myth of balance, Jun’s journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes:
Why she’s allergic to the word “balance;”
Integrating our
Ditch the Drama: People Management with Cy Wakeman
This week, AmSpa President and CSO Cathy Christensen speaks with Cy Wakeman, drama researcher, New York Times bestselling author of No Ego, and 2023 world's number one leadership guru, to discuss reality-based leadership. They talk about common leadership challenges in medical spas, including managing diverse teams, implementing standardized processes, and balancing in-office and remote work. Thei
RealSelf’s Evolution: Minou Clark on Empowering the Modern Aesthetic Consumer
This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with RealSelf CEO Minou Clark to discuss the platform’s transformation into a dynamic, consumer-first destination for aesthetics. Clark shares how RealSelf is evolving to meet the needs of today’s beauty consumer by embracing med spas and amplifying the human side of aesthetics.
Clark’s transition from Paris Hilton’s 11:11 Media to her
A PA’s Perspective on Med Spa Regulation and Resilience
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Nena Kallopoulos, PA-C, founder of Drip Medi Spa in Englewood, New Jersey, to explore the realities of practicing aesthetic medicine as a physician assistant. With nearly two decades of clinical experience, Nena shares the challenges of building a compliant aesthetic practice and reflects on her experience navigating a license lap
Authenticity, Strategy and Storytelling in Aesthetic Marketing
This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Chris Suchánek, founder and CSO of Firm Media and creator of Ailm Atelier, a new online platform showcasing aesthetic doctors and their stories. They talk about Chris’s journey from the music business to specialty medical marketing, and how authenticity, storytelling, and innovation are reshaping how med spas and aesthetic pract
Greatest Hits: Lessons in Confidence from Self-made Billionaire Sara Blakely
In this greatest hits episode, we revisit an empowering keynote recorded live at AmSpa’s inaugural Women in Aesthetics Leadership Conference (WALC) in 2023. Listen in as Carrie Strom, senior vice president of AbbVie and president of Global Allergan Aesthetics, chats with Sara Blakely, founder and executive chairwoman of SPANX. Following a brief introduction from Strom and AmSpa founder Alex R. Thi
Unreasonable Hospitality: How Staff Culture Drives Med Spa Success
This week, AmSpa founder and CEO Alex Thiersch, JD, speaks with Lisa Lickstein, MSW, MBA, co-owner and COO of Lickstein Plastic Surgery and Medical Spa. She previews her upcoming talk at the 2025 Women in Aesthetics Leadership Conference and shares how the concept of “unreasonable hospitality,” inspired by Will Guidara’s renowned book, has reshaped her approach to leadership, team development and
Answer Engine Optimization: Tips to Reach Your Patients with AI
This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Lori Werner, founder and chief marketing whiz at Medical Marketing Whiz, a woman-led marketing agency that specializes in marketing for wellness and medical aesthetics practices. They talk about her path from medical device sales to entrepreneurship and how her team helps med spas get discovered online using answer engine optimizat
Choosing Positivity with the Help of Your Brain Trust: Kendra Bracken-Ferguson
This week, AmSpa President and CSO, Cathy Christensen, speaks with Kendra Bracken-Ferguson, celebrated entrepreneur, founder of BrainTrust and author of The Beauty of Success: Start, Grow and Accelerate Your Brand. They discuss her entrepreneurial journey from building brands to owning in the beauty space, how she evaluates opportunities, and the ways she protects her mental wellness with the help
MSS25: Unveiling Podium’s Latest AI Innovations
In this Medical Spa Show edition of Medical Spa Insider, AmSpa’s Alex Thiersch, JD, speaks with Shannon Blake, director of medical spa partnerships at Podium. They chat about what makes MSS her favorite aesthetic conference and trade show, along with the exciting new voice capabilities Podium is building into its AI-powered lead management and client communication platform. Listen to hear:
What m
Merging Giants: How Cynosure Lutronic Is Redefining Partnership in Aesthetics
“For med spas, it’s so important to know who you are, what you stand for, and deliver on that with discipline.” This week, AmSpa’s Alex Thiersch sits down with Lowinn Kibbey, President of North America at Cynosure Lutronic, to discuss the landmark merger of two global energy-based device leaders and what it means for the future of medical aesthetics. They talk about:
The historic merger of Cynosu
Unlocking Med Spa Growth with Smarter Data
What if your med spa data could talk? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Alex Lirtsman, founder and CEO of CorralData, to explore how medical spas can unlock real-time, HIPAA-compliant insights without changing their existing systems. CorralData integrates everything from your EMR to marketing, payroll, and finance systems, giving med spas the ability to uncover ac
From Runway to Regenerative: Emma Snowball-Robinson’s Inspiring Journey
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Emma Snowball-Robinson, APRN, founder of PURE Medical Aesthetics and PURE Evolution Academy. They chat about her incredible journey from modeling and marrying a rock star to putting herself through nursing school and founding a thriving aesthetic practice. Emma opens up about her reinvention and why “keep showing up” has been her
MSS25: Meet the Leaders Building Connection in California and Utah
In this special MSS edition of Medical Spa Insider, Michela Bailey sits down with AmSpa State Chapter leaders from California and Utah, recorded live at Medical Spa Show 2025! Meet California co-chair Sahar Saghezchi, of Cupertino Facial Esthetics; Utah co-chair Terri Hancock, DNP, ACNP-BC, of Bellissima Medical Aesthetic; and Utah co-chair Amanda Hopper, of St. George Med Spa. They share their ex
Why Direct Mail is the Med Spa Marketing Advantage You’re Missing
Join AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa’s Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine,
Strengthening Your Safety Network: AIA Alumni Reunion & Refresher
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, sits down with Dr. Christopher C. Surek, DO, FACS—board-certified plastic surgeon, internationally recognized facial anatomist, and founder and director of the Academy for Injection Anatomy (AIA)—to discuss the new AIA Alumni Reunion and Refresher course. Designed exclusively for advanced cadaver training alumni, this event offers a highe
Biohacking Beauty & Longevity: Innovations from Medical Spa Show 2025
In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen join Dr. Kay Durairaj, internationally recognized facial plastic surgeon and founder of Beauty by Dr. Kay live from Las Vegas at the Medical Spa Show 2025 to talk about Biohacking Beauty: The science shaping the future of biohacking and regenerative aesthetics. From GLP-1s and “Ozempic face” to collagen stimulation, exosomes, pol
MSS25: Meet the Leaders Looking Out for Southeastern Med Spas
In this special MSS edition of Medical Spa Insider, Michela Bailey sits down with the Tennessee, Georgia and Florida state chapter leaders, recorded live at Medical Spa Show 2025! Meet Tennessee chair Courtney D. Walker, Esq., of Smiley Aesthetics; Georgia chair Martina Kolovich, NP, of Altera Aesthetix; Florida co-chair Michael Zanetti of Erasable Med Spa, and Florida secretary Adrienne Lloyd, MH
Building Success with Smiley Aesthetics: Compliance, Community and Collaboration
“All medical providers just aren't taught the skills to own and operate a business successfully.” This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Mary Smiley Ford, MSN, APRN, CRNA, and Carla Pierson, DNP, MBA, RN, identical twins and co-founders of Smiley Aesthetics in Nashville, Tennessee. They explore how their mission to empower med spa providers through compliance, clinical
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