iDigress with Troy Sandidge
iDigress with Troy Sandidge is a business and marketing podcast hosted by Troy Sandidge, known as the Strategy Hacker®. It helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, positioning, systems, and performance into sustainable profitability and scalable revenue. Episodes cover marketing frameworks, sales principles, brand positioning, differentiation, value creation, and AI-era growth shifts. The show mixes solo deep dives, workshop breakdowns, and conversations with high-level leaders, founders, and experts. Its tone is candid, energetic, and practical, aiming to make complex growth strategy clear and actionable.
Episodes
![152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]](https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/f1655a3c-3ae9-4cdd-98a5-0dffb557502e/3000x3000/idigress_podcast_with_troy_sandidge_new_coverart.jpg?aid=rss_feed)
152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]
Leadership development is not about checking boxes. It is about building the awareness, communication, trust, and consistency required to help people grow, perform, and feel safe enough to do meaningful work.
LaTonya Wilkins brings a powerful conversation on what it really means to lead below the surface. From psychological safety and culture to coaching, delegation, community, and connection acro
151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model
AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever.
Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around:
• Media to c
150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]
Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals.
In part two of this master class conversation with Matt Humm
149. The Diary Of A CMO Part 1: Trust The Buyer, Know The Customer, & Simplify How You Market With Matt Hummel [Master Class]
Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when g
148. AI Didn’t End Hustle Culture, It Rebranded It. Part 2: Does Your Life Capacity Match Your Growth Capacity?
The culture is obsessed with speed, scale, lean teams, massive output, and automation, but faster output does not automatically mean better direction. In part two of this connected conversation, the focus shifts to the missing human layer underneath AI-powered growth and the belief that more content, more automation, and more velocity always lead to better outcomes.
Using S³ Growth Streams™ as the
147. AI Didn’t End Hustle Culture, It Rebranded It. Part 1: Sacrifice Is Not A Growth Strategy
AI has made it easier than ever to move faster, produce more, automate workflows, and build leaner systems, but speed alone does not create sustainable growth. Part one of this connected conversation challenges the belief that constant sacrifice, permanent sprint mode, and “all gas, no brakes” ambition should be the default path for entrepreneurs, founders, creators, and growth-minded leaders tryi
146. Your Funnels Aren’t Enough To Drive Growth Anymore. The Shift From Pipelines To Pathways Is How You Win!
For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat.
But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms.
145. Which Growth Stream Is Quietly Costing You Revenue In Your Business?
You’re not lacking effort. You’re not lacking ideas. You’re not even that far off. But something isn’t clicking… and it’s costing you. More than you can see, calculate, or admit. You’re moving… but not multiplying.
This episode centers on my introduction of what I call the S³ Growth Streams™… Strategy, Synergy, & Systems… three core layers your business is already operating within, whether you’ve
144. Stop Letting People Pick Your Brain For Free Consultants! Why Chasing Vanity & Volume Is Destroying Your Revenue
If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It’s a broken revenue model.
Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels produ
143. Signal vs Noise: Winning In The New Era Of AI By Moving From Outbound To Ownership With A Human Edge
The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything.
So how do you know who’s actually ready to buy?
How do you position in a market that feels unstable?
How do you pivot without panicking?
This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connectio
142. Want To Build A Million Dollar Business In One Year? Hint: Obsess Over Leverage, Not Hustle!
Can your business make a million in one year?Most people will say no. Not because it’s impossible, but because they’re thinking about it the wrong way. Making your first $1 Million is not about hustle. It’s not about stacking side projects. It’s not about 14 income streams and burnout disguised as ambition.It’s about leverage.Leverage over effort.Outcomes over deliverables.Focus over distraction.I
141. Silence Is The Secret Power Move Few People Learn To Master To Own Any Situation But It Comes With A Cost
Silence is one of the most misunderstood skills in leadership, communication, and life. Many people rush to fill quiet moments with explanations, reactions, or noise because silence forces awareness. It removes the ability to perform, defend, or control how others perceive us. This episode explores why silence feels so uncomfortable and why that discomfort is often a signal that something importan
140. Face The Storm. Become Something Else: Activate The Bison Theory Of Transformation!
Let's unpack a truth most people don’t want to admit: the thing you’re avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination. Unaddressed conversations don’t sit still. Ignored decisions don’t pause. Delayed action doesn’t disappear. It compounds. It leaks energy, c
139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win!
More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cann
138. Detach From The Outcome: Close The Loops, Cut The Noise, Get To Work!
Success does not eliminate pressure. It often multiplies it.Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.We explore how open loops, unfinished commitment
137. Reflection Without Regret: Take The Lesson, Drop The Shame, Move Forward!
Reflection can be uncomfortable, especially when the year did not go the way you planned.In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to tak
Ep 136. I'm Back! From Girl Dad To TEDx Speaker. What Africa & One Tiny Shift Taught Me About Real Growth!
Ep 136 is personal.I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.In this episode, I share the t
135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney
How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and
134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]
DEI isn’t just a moral stance... it’s a business imperative.In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allys
133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]
From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and
132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]
Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand nam
131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt you
130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]
Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands th
129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →
Brutal truth: most businesses can’t sell up and can’t market down.Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen.
128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?
The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, t
127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!
Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.This episode will break down:• Why your calendar is the ultimate scorecard of your time and priorities.• How to identify what to eli
126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!
Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Tro
125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done!
What’s your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt imp
124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business
Change is hard, but the truth is—when you resist it, you’re making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not
123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]
In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding ho
122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:• How personalization creates deeper, more meaningful relationships with your customer
121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing
In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-
120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:• Resonance vs Volume in marketing.• Emotional connection > Simply Exposure.• The Psychology of Resonance: tapping into customer emotions, needs, and values.• Appealing to Emotions and Creating Memories (Limbic Sys
119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You
In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table.We ex
118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards
In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. I reflect on the unique obstacles and victories that have shaped my path as a black man navigating
117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]
In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toug
116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business!
What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting
115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity!
One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them.But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people?No results? No growth? Nothing is connecting to your audience at the volume or pace you desire?We all have different life experiences, values, and priorities that influen
114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results
Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.This is what's holding many businesses back from achieving peak performance across the board.Eliminate the "bad blood" between marketing and sales and help them align th
113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen]
Every marketer knows the frustration of campaigns that don't convert.Sales teams grapple with cold leads that never warm up.Creators feel the sting of content that falls flat, and businesses watch potential customers slip away.These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending.Imagine transforming your marketing, sales, and growth efforts tenfol
112. Balancing Act: How To Market & Communicate During Times Of Social Unrest
Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outre
111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans
What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more. Beyond The Episode Gems:• Watch my ful
110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection
Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. Beyond The Episode Gems:• Download HubSpot's State Of Marketing Report for Free• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same
109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]
Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something,
108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims
Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really
107. Creating Value Threads Between Your Perception And The Buyer's Perspective
Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To com
106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor.
Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same
105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination
Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.From missing connecting flights, losing my luggage, and fig
104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!
It's no secret that most people are terrible at selling.They struggle with rejection. They lack confidence. They fumble with clear communication.They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves.
![103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]](https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/b90bda35-56ba-44c6-9385-493ea833d858/3000x3000/susan-scot-troy-podcast-thumbnail-2024.jpg?aid=rss_feed)
103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond
102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths
101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.
Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp
100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities
This is our ONE HUNDRETH Episode! We made it iDigress Listeners!In 100 episodes we achieved all of these things:• Over Half a Million Downloads & Counting Across The Globe • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}• Top 100 Marketing Business Podcasts {Apple Podcasts}• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}•
99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024
Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.How you build a business of success requires an irresistible offer.The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.This episode will cover how we approach our business like a farmer to reap a bountiful harvest. Beyond The Episo
98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year
It's a new year. It's a new season. But will you achieve new growth? This episode will break down the one thing preventing you from elevating your business to new levels.There are three questions you must ask in order to increase business productivity.In addition, you must analyze your C.U.P. in order to scale.And lastly, we'll navigate the As to the Es for sustainability.Beyond The Episode Gems:
97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business
Do you know the difference between knowledge, wisdom, understanding, and insights?Can you articulate and demonstrate your value through these four disciplines to win business?This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Mar
96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential
Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?Well, you aren't alone. 65% of salespeople state that price is the ha
95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing
Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and
94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro
Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable a
93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree!
Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?Are you navigating losing a substantial amount of clients? Is your business not growing like you hop
92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works
Why do many business leaders expect other people to just "understand" their value in the marketplace?You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?I'm sorry to bring you back to reality, but that's a dream that typi
91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!
Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business v
90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability.
Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business.But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.In this episode, I'll dive into how I run a multimillion
89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed.
The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniab
88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It
Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?But not getting the leads, conversations, and sales conversions you want? This is the episode for you.Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.In this episode, you will also learn the difference between content s
87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a
86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-
85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.
I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelis
84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.
Adaptability = Survivability = Sustainability.The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work ba
83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.
This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?The truth is we need more to be done to en
82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!
We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.But just stating that obvious fact and taking real action to make that a reality are two separate things.The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives,
81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!
Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we per
80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.
Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges?I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a go
79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!
Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the busines
78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!
I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you
77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.
The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price
76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing
Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO,
75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? Regardless of what industry
74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.
Creating good content consistently leads to conversations that lead to connections that lead to conversions.Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.I've spoken on this in quite a few episodes in my p
73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek
In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of ou
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