The Revenue-Driven CMO
The Revenue-Driven CMO is hosted by Chris Mechanic and focuses on the strategic challenges facing modern marketing leaders. Through interviews with chief marketing officers and marketing experts, it explores how top marketers drive efficient revenue growth. Guests have included leaders from companies such as HubSpot, ZoomInfo, Gong, and National Debt Relief. The show aims to provide actionable insights and practical takeaways for B2B and B2C marketing executives.
Episodes
Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health
How can the team and authentic leadership in marketing drive growth and brand transformation? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into t
How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness
How can creative leadership and data-driven strategies transform marketing for business growth? In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the p
How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside
How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, wo
How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant
How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs
How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech
How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in
Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern
How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadershi
Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access
How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the cruci
5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe
How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa's proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost
Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis
How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mol
Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic
How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way. I'll wal
Building Teams That Run Through Walls with Jonathan Dale, VP of Marketing at Phenom
How can building high-performing teams transform your marketing strategies for long-term success? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Jonathan Dale (JD), VP of Marketing at Phenom. JD shares his extensive experience in product marketing and management, and we dive into the critical role of building and mentoring high-performing teams. JD takes us thr
Community Secrets That Will Change Your Marketing! with Derek E. Weeks, CMO of Katalon
How can community building in B2B marketing drive customer success, product adoption, and long-term growth? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Derek E. Weeks, the CMO of Katalon and a five-time CMO with an impressive track record of successful exits. Together, we dive deep into the growing importance of community building in B2B marketing and how comp
The Best Marketing Secrets of 2024 from Leading Industry Voices
In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today's fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI. Discover how market orientation, interfunctional coordinat
Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal
How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution
Ray Dalio's "Principles" (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS
Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tackles the current challenges facing marketers, in
Breaking Down Barriers: Automation in Marketing Ops with Kacee Court, Head of Marketing Ops at Drata
How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automation and leverage tools like 6sense to boost effici
Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai
How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by diving into Saha's expertise in using strategic playboo
Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper
How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we're joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stake
Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione
In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany and France to the more measured, empathetic approach
The AI Agents Have Arrived: Here's What You Need to Know (+ Live Demo Inside!) with Chris Mechanic
In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we're transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolutionize industries, from automating content creati
The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation
In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into storytelling frameworks. The conversation unpacks commo
Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio
In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at Creatio, from negotiating ambitious goals to landi
Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings
In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fresh insights to improve their campaigns. Takeaways:
Tech in Business Compilation with Some of your Favorite Guests
In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on adapting to change, working with data, and harnessing
Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes
In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg's media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and
Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology
In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with structured processes, maintaining direct communicatio
The Importance of ADs in Marketing Compilation with some of our favorite guest
In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms f
AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org
In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, creative thinking methods, and AI frameworks, listener
The importance of team building! Highlights from some of our favorite guests!
In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it's back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight. Full Episode Links: Marketing in a Flat World with Wendy White,
End Of Summer Best Moments 2024
In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, the role of different departments like HR and IT in
Marketing in a Flat World with Wendy White, CMO Daxko
In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allows for continuous project execution by utilizing te
Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group
In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and finance teams can align everyone toward common go
Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strategic partnerships. She also shares her experiences
Achieving Marketing Agility with Kathleen Stockham, CMO of South College
In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the significance of their creative director, project manager,
Driving Change in Higher Education with Kathleen Stockham, CMO of South College
In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career across e-commerce and education sectors. She explai
Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva
In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet Core and Sirva, highlighting successful campaigns
Summer Break Round Up
As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authentic and humanized content. The conversations will
Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh
In this episode of Revenue Driven CMO, host Chris Mechanic interviews Karl Van Den Bergh, the Chief Marketing Officer at Gigamon. They discuss the importance of simplicity and clarity in marketing messaging amidst information overload, especially for technical products. Van Den Bergh elaborates on strategies for breaking through the noise using humor, analogies, and straightforward communication.
Transforming IT Operations with AI with Brooke Cunningham
In this episode of The Revenue-Driven CMO, host Chris Mechanic sits down with Brooke Cunningham, a seasoned marketing executive with over 26 years of experience in B2B SaaS. Brooke discusses the pivotal role partnerships have played in her career, including her success at companies like SAP and Splunk, where she contributed to significant revenue growth. Now the CMO at Logic Monitor, Brooke shares
Bridging Sales and Marketing through AI
On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI being able to shorten our work week, and why we will
Winning Strategies: Affiliate Marketing and Data Optimization
In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer marketing, noting that while influencer marketing is
From Metrics to Emotion with John Schneider, CMO of Betterworks
John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility and business savviness for CMOs, explaining how u
Level Agency and WebMechanix Join Forces
Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen N
Unlocking Marketing Potential with Jayashree Rajan
Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marketing roles. The conversation dives into tools an
Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B
Today's guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of different content distribution strategies. Takeawa
The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer
Today's guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curiosity as a key component of any marketer, how to r
Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte
Today's guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor. Ryan Kam is the new CMO of Egnyte, a cloud content secu
Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4
Today's guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing success, highlighting the need for personal interac
Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft
Today's guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing's job doesn't end at the top of the funnel. Randy also shares how he's thinking a
How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union
Today's guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam Piligian is the Chief Marketing Officer of Navy F
Highlighting 5 Outstanding Women In Marketing
Today's episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful creative teams. Tifenn Dano Kwan is the CMO of A
Focus on the Marketing Fundamentals with TJ Waldorf, CMO of 1WorldSync
Today's guest is TJ Waldorf, Chief Marketing Officer at OneWorldSync. TJ joins Host Chris Mechanic to discuss his journey from sales to marketing, emphasizing the importance of staying close to marketing fundamentals despite the allure of new technologies like AI. TJ also shares insights on the significance of direct customer engagement and maintaining a focus on basic marketing strategies. Tak
How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic
Our guest today has led marketing teams at a wide variety of brands, including B2B, B2C, startups, and Fortune 500 businesses. Patrick Reynolds is the CMO of BlueConic. Patrick joins host Chris Mechanic to explore how to actually help buyers in their research, how to carefully segment prospects without getting in their way, and what Customer Data Platforms enable marketers to do with data. Patrick
Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers
Today's guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy, Editor of the Savvy Matters newsletter, and Co-Founder of the AI Trailblazers community. Shiv joins Host Chris Mechanic to share insights from his career path, the importance of zagging when others are
How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance
Today's guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mechanic to detail her approach to evaluating and set
How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude
Today's guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board Member at G2. Tifenn joins Host Chris Mechanic to
Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot
Today's guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he's spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and host of the Modern Lending Podcast. Alec joins Ho
Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN
Today's guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation of your company's marketing strategy. They also di
Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse
Today's guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the importance of deeply questioning potential customers to
The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO
Today's guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maximize the value of your content, and why continuous
Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer
Today's guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider's 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last company grow from 0 to 6 Million Users in 5 Years. S
Perfecting Product Marketing with Tamara Grominsky, Founder of PMM Camp
Today's guest is an award-winning product marketing leader with over a decade of experience building and scaling successful product marketing teams. She is the former VP of Product Marketing & Lifecycle at Kajabi. Tamara Grominsky is the Founder of PMM Camp, a community specifically for product marketing leaders, and an Advisor at Klue. Tamara joins Host Chris Mechanic to dive into the strategic i
Leading with Radical Generosity with Melissa Wright, CSO and CMO of American Pacific Mortgage
Today's guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage! Melissa joins Host Chris Mechanic to discuss the
The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata
Today's guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She's a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Sydney Sloan is the first-ever CMO of Drata, which is
Mitigating Risk Through Marketing with Martha Aviles, CMO of Aventus
Today's guest is a marketing leader with over 20 years of experience. She's built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside the box to meet customers where they are. Martha Aviles is the CMO of Aventus which provides Blockchain-as-a-Service for mid-market enterprises. Martha joins Host Chris Mechanic to explain how to mitigate r
Getting Back To The Basics of Marketing with Megan McDonagh, CMO of Amperity
This week's CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She's led global marketing teams to grow multibillion-dollar corporations as well as start-ups. Megan McDonagh is the CMO of Amperity, an Intelligent Customer Data Platform that empowers global consumer brands by unlocking all their c
Construct, Deconstruct, And Reconstruct with Sheila Morin, CMO of Coveo
Today's guest has built their career leading marketing at global brands with household names including Procter and Gamble, L'Oreal, and Cirque du Soleil. As a seasoned professional, she understands the significance of being people-oriented and surrounding herself with talented individuals. Joining the show this week is the CMO of Coveo, Sheila Morin! In this episode, Sheila joins host Chris Mech
Building An Experiment-Driven Culture with Dan Buczaczer, CMO of MetaMap
Today's guest embraces both the art and science aspects of marketing and solves problems by balancing his creativity with his entrepreneurial spirit. He's led marketing for startups, Fortune 500 companies, and global agencies across B2B, SaaS, and B2C. Our special guest Dan Buczaczer is the Chief Marketing Officer of MetaMap. Dan joins Host Chris Mechanic for an awesome conversation that explores
How To Operate Without Fear with Genefa Murphy, CMO of Udemy
Today's guest has over 15 years of global experience across various domains from product to GTM to core marketing. Genefa Murphy is the CMO of Udemy and is a Limited Partner at Stage 2 Capital. Udemy is a global destination for online learning and is on a mission to improve lives through learning. Genefa joins Host Chris Mechanic to share why marketers need to operate without fear and how marketer
Thinking About The Big Picture as CMO with Chris Powell, CMO of Qlik
Today's guest is an innovative and forward-thinking marketing leader who has been described as a combination of 'Mad Men' and 'Math Men'. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it a natural part of how they make decisions. Chris joins Host Chris Mechanic
Leverage Listening In Your Marketing Strategy with Kirsten Markson, CMO of Keap
Today's guest started her career in market research which kickstarted her affinity for data. She's turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer's Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, a $100M ARR start-up that brings the power of m
Rewiring Marketers' Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane
Today's guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing, and how to cut down your copy to fin
Prioritizing Product-Market Fit with Tom Bianchi, SVP of Product & Solutions Marketing at Acquia
Today's guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at Acquia. Tom and Host Chris Mechanic explore the importance of prod
Telling A Big Story Through Integrated Campaigns with Ben Slater, SVP of Marketing at Beamery
Today's guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company's now 400+ employees, he was the sixth employee hired. Ben and Host Chris Mechanic dive into the power of telling big stories, why organizational alignment is so important to successful integrated marketing campaigns, and the imp
Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com
Today's guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity. Cristy Garcia is the CMO of Impact.com which was recently awarded G2's Best Software Awards 2022
How to Think Like The End-User with Madhukar Kumar, CMO of SingleStore
Today's guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New Product Development. Madhukar and Host Chris Mechanic dive int
Dominate Your Digital Transformation with David Alexander, CMO of Everbridge
Today's guest has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University. David joins Host Chris Mechanic for a conversation on digital transformati
Becoming an Advocate for Your Customers with Krystal Putman-Garcia, SVP, CMO, & GM of FiscalNote
Today's guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021. She is a Member Of The Board Of Advisors for Media4Math and is a Founding member of Chief, a privat
Squash Subjectivity and Double Down on Data with Jeff Fowler, VP of Global Marketing at Tradeshift
Today's guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift. Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making, why marketing and sales align
Hold Your Team Accountable To the Outcome with Josh Todd, CMO of SevenRooms
This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a Top 20 CMO by VentureBeat. Josh joined Host Chris Mechanic to break down how to prioritize your marketing spend in the current economy, why measurin
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