Home Podcasts Build it or Kill it

Build it or Kill it

Wilder Brooks 2 Episodes Oct 5, 2026

Build It or Kill It is a business experiment podcast that takes one startup idea per episode and stress-tests it before anyone spends a year building it. Each installment works through the market, customer pain, competition, pricing, startup costs, margins, distribution, technology, operational complexity, scalability, and realistic paths to profitability. Some ideas survive the scrutiny, some need a pivot, and some are declared dead on arrival. The show covers everything from AI businesses and online services to local companies, software, marketplaces, e-commerce, media, and unusual niche ventures. The aim is not startup hype but learning to evaluate opportunities like an entrepreneur before risking serious time or money.

Episodes

The 24/7 Golf Club: Can an Unstaffed Golf Simulator Business Become a $1M Company? Oct 5, 2026 2847 Lease a commercial space. Install premium golf simulators. Give members app-based access. Keep staffing minimal. Operate nearly 24/7.No 150-acre golf course. No clubhouse. No tee-time starter. No weather problem.Just bays, screens, launch monitors, software—and recurring memberships.At first glance, it looks like an ideal modern business:high-ticket equipment + low staffing + recurring revenue + p

The $1M Newsletter: Can a Small Audience Build a Big Business? Sep 29, 2026 2272 Do you really need millions of followers to build a million-dollar media company?In Episode 4 of Build It or Kill It, we test whether a solo founder can turn a relatively small but highly valuable audience into a serious business using newsletters, podcasts, premium subscriptions, sponsorships, affiliate revenue, research products, events, and digital products.We break down the actual economics be

Buy It, Then Automate It: Can AI Turn a Boring Business Into a Better Business? Sep 25, 2026 1472 What if the best AI business isn’t a startup at all?In Episode 3 of Build It or Kill It, we investigate whether buying an existing profitable small business and modernizing it with AI could be a smarter path than starting from zero.We break down the economics of Entrepreneurship Through Acquisition—buying a business that already has customers, employees, revenue, and cash flow—and then ask what ha

The AI Automation Agency: Gold Rush or Already Too Late? Sep 21, 2026 2561 Every business wants AI. But most companies still struggle to turn powerful models into reliable workflows that actually save time, reduce costs, or make money.In Episode 2 of Build It or Kill It, we investigate whether starting an AI automation and agent implementation agency in 2026 is still a serious business opportunity or whether the market is already becoming crowded and commoditized.We brea

Can One Person Build a $1M AI Business? Sep 19, 2026 3022 Can one founder really build a million-dollar AI business without a traditional team?In Episode 1 of Build It or Kill It, we break down whether AI has lowered the cost of building and running a company enough for one person to reach $1 million in annual revenue.We examine the business models with the best odds, including AI SaaS, automation services, vertical AI tools, micro-SaaS, digital products

Build it or Kill it

Episodes

Recommended