If You Know You Know
If You Know You Know features unfiltered conversations with entrepreneurs, creators, and rule breakers. It explores where business meets real life, sharing raw stories and practical lessons. Each episode focuses on the mindset behind extraordinary success and the personal experiences that shape it. The show is hosted by Victoria Morton.
Episodes
Richard Dias on Money, Montreal & the Canadian Economy
In this episode of If You Know You Know, we sit down with Richard Dias from The Loonie Hour to talk money, the Canadian economy, real estate, investing, entrepreneurship and, of course, Montreal sports.Richard breaks down the money questions normal people actually want answered: Why is everything so expensive? Is a six-figure salary still a lot of money? Should you rent or buy? What are the bigges
Dillon Griffin on Montreal Hospitality, Big Mistakes & Waldo
In this episode of If You Know You Know, we sit down with Montreal entrepreneur and hospitality veteran Dillon Griffin to talk about the restaurant business, Montreal nightlife, entrepreneurship and what it really takes to own and operate successful restaurants and bars.Dillon shares the realities of Montreal’s hospitality industry : restaurant costs, hiring great employees, interview red flags, d
Daniel Lo Manto on 5 Locations, Big Mistakes & Bigger Lessons
In this episode of If You Know You Know, we sit down with Daniel Lo Manto, the man behind BOSSA and one of Montreal’s sandwich kings, to talk about what it really takes to build a restaurant brand from the ground up and grow it to five locations. Daniel gets into the side of the restaurant business customers rarely see: his biggest business mistake, why eating out has become so expensive, dealing
William Rossy on What People Get Wrong About Success & Happiness
Will Rossy, founder of Sprouht, joins If You Know You Know to talk about what he’s learned from having conversations with people from all walks of life and what actually makes a good life. Through Sprouht, Will has built an audience of millions and generated hundreds of millions of views by asking people meaningful questions about life, success, happiness, relationships, regret, money, and the ad
Corey Shapiro on Celebrity Clients, Dream Collaborations & Taking Risks
Corey Shapiro, founder of Vintage Frames Company, joins If You Know You Know to talk about building one of the most recognizable eyewear brands out of Montreal and the unconventional path that got him there. Corey takes us back to the beginning, from getting his start in the sneaker industry to turning his obsession with vintage eyewear into a business that has built a massive celebrity network a
Inside Yans Deli: Benji Greenberg on Leaving Joe Beef & Building His Own Restaurant
Benji Greenberg spent years at Joe Beef before leaving to build Yans Deli. We talk about taking the leap, what it really takes to open a restaurant, Montreal food culture, Jewish deli traditions, business mistakes, crazy customer stories, and what actually happens behind the scenes in the restaurant world.If you know, you know.
Zach Macklovitch on Montreal Nightlife, A-List Parties and a $35K Mistake
On this episode of If You Know You Know, we sit down with Zach Macklovitch, one of the biggest names behind Montreal’s nightlife and cultural scene. Zach takes us inside the world of Montreal after dark from the legendary parties and unforgettable nights that helped put the city on the map, to wild stories involving Travis Scott, Tiësto, Kaytranada, A-Trak and more. We get into what makes Montr
Tatiana Londono on her Biggest Regrets, Success & Building an Empire
Join us on this week's episode of If You Know You Know as Tory sits down with Montreal real estate mogul Tatiana Londono. With more than $5 billion in real estate transactions, Tatiana shares the remarkable journey behind building one of Canada's most recognizable real estate empires. She opens up about her upbringing, what inspired her to pursue real estate, the biggest risks she took to build h
Two Women Challenged a Billion-Dollar Industry
Join us on this week's episode of If You Know You Know as Tory sits down with Amanda and Bianca, the founders of Collecteur, the Canadian company revolutionizing the modern woman’s menstrual experience. From the realities of Canada’s women’s healthcare system to the controversy surrounding the Tampax lawsuits, this conversation dives into the questions every woman should be asking about the produc
JORDAN SHORE
Join us on this week's episode of If You Know You Know as Tory sits down with Jordan Shore for an honest conversation about the food, content, and culture shaping two of Canada's biggest cities. Jordan shares his favourite restaurants in Toronto, how the city's food scene compares to Montreal, and whether Montreal still deserves its reputation as Canada's culinary capital. They also dive into the
Julia Brownstein on Family Legacy, Shoe Trends & Building Relationships
This week on If You Know You Know, we sit down with Julia Brownstein of the Brownstein family behind Browns Shoes, one of Montreal's most iconic fashion success stories. Julia shares what it was like growing up with the Brownstein name, being surrounded by fashion and entrepreneurship from a young age, and how her family's business grew into a Canadian retail powerhouse. We dive into Montreal's u
Cary Tauben on Fashion Trends, Partying with Kate Moss & Building a Career
In this episode, we sit down with renowned Montreal fashion stylist Cary Tauben to discuss his incredible career in the fashion industry and the stories that come with it. From his early days breaking into the business to becoming one of Canada's most recognizable stylists, Cary shares the lessons, risks, and opportunities that shaped his journey. We dive into some unforgettable moments along the
Steve Marcone on Inside Montreal’s Restaurant Scene & What People Don’t See
In this episode, we sit down with Steve Marcone to talk about the reality of opening and operating restaurants in Montreal. From building concepts and creating experiences to the pressure behind running a successful spot, Steve shares what people don’t realize about the restaurant industry and the work that happens behind the scenes. We also dive into Montreal’s food scene, the challenges of the b
Terry DiMonte on Radio Hosting, Elton John & Why Montreal Hits Different
In this episode, we sit down with Terry DiMonte to talk about his journey into radio, the evolution of broadcasting, and what it was really like building a career behind the mic. From the early days of getting into radio hosting to unforgettable celebrity encounters including meeting Elton John, Terry shares stories, lessons, and moments from a career that helped shape Montreal media. We also dive
Chuck Hughes on Kitchen Chaos, Celebrity Chef Life & Building a Food Empire
In this episode, we sit down with Chuck Hughes for a behind-the-scenes look at what really happens in the kitchen. From wild kitchen horror stories to the pressure of becoming a celebrity chef, Chuck shares the moments that shaped his career and the chaos that comes with it. We go back to how he got his start in the food industry, working his way up through the grind of restaurant kitchens, to bec
Eva Alexopoulos on Returning to Comedy, Crazy Exes & Life on Stage
In this episode, we sit down with Eva Alexopoulos as she opens up about her return to comedy and what it’s really like getting back on stage. From the nerves to the excitement, Eva shares what performing live means to her and how it feels stepping back into the spotlight. We also dive into how she first got started in comedy, including the story behind her very first stand-up gig and the moments t
The Real Side of Entrepreneurship with Jake Karls from Midday Squares
In this episode of If You Know You Know, we sit down with Jake Karls to talk about the real side of entrepreneurship, beyond the highlight reels. From building Mid-Day Squares from the ground up to navigating the pressures that come with growth, Jake opens up about the mindset it takes to keep going when things get tough.We dive into personal growth, the importance of therapy, and how to handle cr
From the NHL to Now: Brent Gilchrist on Life After the Game
In this episode, I sit down with Brent Gilchrist to talk about his time in the NHL, what it was like playing in Montreal, and how life has changed since stepping away from the game.
Building Dom Cooks: Food, Content & Entrepreneurship
In this episode, I sit down with Dom Cooks to talk about how he turned a passion for food into a full-time brand. We get into content creation, entrepreneurship, burnout, and what it really takes to grow an audience in today’s digital world.
Guy Carbonneau: Playing in Montreal, Leading the Canadiens & The Evolution of Hockey
In this episode, I sit down with Guy Carbonneau former captain of the Montreal Canadiens and Stanley Cup champion. Wetalk about what it’s really like playing in Montreal, one of the most intense hockey markets in the world.We get into leadership, the pressure of wearing the CH, and how the game has evolved from speed and conditioning to today’s style of play. We also dive into current hockey topi
Caroline Vreeland on OnlyFans, Fame & Rising Music Career
In this episode, we take a deep dive with Caroline Vreeland for an unfiltered conversation about fame, motherhood, and building your own identity in the age of Instagram and OnlyFans. We talk about trying for another baby, what it's actually like growing up with the “Vreeland” last name and Montreal hot spots. Caroline opens up about body shaming, internet criticism, and the pressure that comes wi
Netflix Dating Shows vs Real Life Dating
In this episode of If You Know You Know, I sit down with Montreal love coach Kavita for an unfiltered, honest conversation about modern dating, red flags, and why ghosting feels like a full-time personality trait in 2026. We dive deep into what’s actually happening on dating apps like Hinge and Bumble, why so many people say they “aren’t ready for a relationship” but are still swiping daily, and h
Benjamin Roy: Behind Heated Rivalry & Life After the Spotlight
In this episode, I sit down with Benjamin Roy from Heated Rivalry to talk expectations vs. reality, what filming was really like, and how life changed once the show took off. We dive into behind-the-scenes moments, cast dynamics, recognition, and what the experience taught him plus a fun rapid fire featuring his Montreal hidden gems and coffee order.
Off Camera with Cathy Skinner: Beyond Below Deck, Work, Loss & What Comes Next
In this episode, I sit down with Cathy Skinner, who many of you know from Below Deck. We talk about why she chose yachting, what working on yachts is actually like, and what reality TV looks like behind the scenes once the cameras are on and off.Cathy opens up about navigating social media and public attention, how quickly opinions become part of your everyday life, and what surprised her most abo
Running a Montreal Institution: Lenny Lighter on Moishes, Prime & Reinvention
In this episode, I sit down with Lenny Lighter. A conversation that’s both personal and deeply rooted in Montreal history. Lenny ran one of the city’s most iconic restaurants, Moishes Steakhouse, carrying forward a legacy that spanned generations and helped shape Montreal’s food scene.We talk about entrepreneurship, leadership, and the responsibility that comes with running an institution. Lenny s
Building MobiSpaw: A Startup Founder’s Journey
Today’s guest is Jon, the founder and owner of MobiSpaw, a startup that’s reimagining pet care on the go. As a true startup guy, Jon has taken a simple idea and turned it into a mobile service that makes grooming stress-free for pets and convenient for their owners. In this episode, we dive into his journey, from the moment the idea clicked, to building a business from scratch, the challenges he’s
From a Small Salad Shop to a Big Brand: The Mandy’s Story
In this episode, we take it back to the beginning of Mandy’s, from a small local salad shop to one of Canada’s fastest-growing food brands. We talk about growth, staying true to quality, sourcing local ingredients, and what it really takes to scale a food business without losing its identity. We also dive into ingredient decisions behind the scenes, including the shift from canola oil to olive oil
Inside Montreal’s Most Iconic Diner: Beauty’s Luncheonette with Elana Sckolnick
This week on If You Know, You Know, I sit down with Elana. The next generation behind Montreal’s legendary diner, Beauty’s. We talk about growing up inside an institution, the pressure of carrying a family legacy, the chaos of restaurant life, and the moments that shaped her work ethic. Nostalgia, honesty, and a whole lot of smoked-salmon energy. Listen now.
Entrepreneurship, Innovation, and Montreal Vibes with Shopify’s Harley Finkelstein
This week on If You Know, You Know, I’m joined by someone who needs no introduction, Harley Finkelstein, President of Shopify, longtime entrepreneur, and genuinely one of the most generous mentors in the business world.Harley doesn’t just talk about success he teaches it. In this episode, we dive into what it really takes to build and scale an iconic global brand, how to stay creative in a fast-ch
Sleep Sustainably: Inside If Only Home’s Organic Bedding World
This week on If You Know, You Know, I’m chatting with the minds behind If Only Home. The Canadian home-bedding brand that's redefining comfort with conscience. 100% GOTS-certified organic, OEKO-TEX free-of-harm, and crafted in a family-run, Fair Wages™ facility, they’re not just selling sheets, they’re raising the bar for ethical luxury. We’ll talk about what makes them stand out in the crowded wo
No Filters, Just Facts with Julia Grandoni
This week on If You Know, You Know, I chat with Julia Grandoni. Creator, businesswoman, and viral queen about what it really takes to turn social media into a full-blown career.From the chaos of influencer life to building her own company, Julia gets real about staying authentic in an industry built on filters. Expect laughs, honesty, and a little behind-the-scenes tea.
Behind the Agency: How Anne-Sophie Goulet Built a Marketing Powerhouse
This week, I sit down with Anne-Sophie, the creative force behind Anso Atelier, a marketing agency that’s as strategic as it is stylish. From turning a passion project into a full-fledged business to leading a powerhouse team of women redefining brand storytelling, She shares what it really takes to build something timeless in an image-driven industry.We get into creativity, confidence, burnout, a
Wellness Without Bullsh*t: The Katherine Garbarino Takeover
In this episode of If You Know, You Know, I sat down with wellness creator and entrepreneur Katherine Garbarino, the woman behind Girls Living Well for a real, no-filter conversation about the highs and lows of the wellness world. From her 500 days alcohol-free to her honest take on trends like detoxes, greens powders, and 5AM routines, Katherine opens up about what wellness actually looks. They
The Art of Eyewear: Montreal’s Georges Laoun Opticien with Laura Laoun
In this episode of If You Know, You Know, I sit down with Laura, the owner of Georges Laoun Opticien, a Montreal institution where eyewear meets art. From carrying on her family’s legacy to creating a space that celebrates design, individuality, and community, Laura shares the story behind the shop that’s become so much more than a place to buy glasses. We talk about entrepreneurship, self-express
From Small-Batch Dreams to Big Gin Energy with Jordan
This week on If You Know, You Know, I sit down with Jordan, founder of Willoe Gin, to talk about how she grew her gin brand from small-batch beginnings to a bottle you’re spotting everywhere. We get into the highs, lows, and lessons of building a spirits company, and wrap it up with some rapid-fire fun.
PR, Power Moves & Sundae Secrets: Inside Montreal’s Freshest Agency
This week on If You Know, You Know, I’m sitting down with the powerhouse women behind Sundae Creative Agency, the Montreal-based PR and creative firm making waves with campaigns that actually hit. From starting their agency and carving a lane in Montreal’s bilingual, creative scene to navigating wins, challenges, and a few PR secrets along the way, we get into what it really takes to run a success
Grief, Healing, and Mental Health with Vanessa Da Costa
This week on If You Know, You Know, the conversation takes a different turn. I sit down with Vanessa Da Costa. She is a life & success coach, hypnotherapist, and mental health advocate. We talk about grief, mental health, and suicide. In honor of Suicide Awareness Month, we open up about the hard conversations that matter, the healing process, and why it’s so important to remind people they’re
Not Your Average Butcher Shop: Inside Tocks Meats
This week on If You Know, You Know, I sit down with Brian from Tocks Meats, Montreal’s newest butcher shop that’s anything but ordinary. From sourcing locally and rethinking sustainability to sharing tips on how to cook underrated cuts (yes, even that intimidating piece you’ve been avoiding), this episode is a love letter to meat done right.
Frames, Fashion & Frenchies: Life with Karolina Jez
This week on If You Know, You Know, I sit down with Karolina Jez—a Montreal creative powerhouse who wears many hats: photographer, fashion girlie, interior design lover, and rescue dog advocate. From renovating her 1920s dream home to defining her effortless style, Karolina shares how she balances it all while keeping it chic.
From Behind the Camera to Calling the Shots in the Kitchen with Scott Usheroff
Photographer turned restaurateur Scott Usheroff (Craving Curator) joins me to dish on his leap from snapping plates to serving them at La Spada. We talk perfect pasta, overrated trends, Montreal’s hidden gems, and the not-so-glam side of running a restaurant. Hungry yet?
From Instagram DMs to IRL Impact: Jordan Laine on Mental Health, Hockey, and Showing Up
We talk about showing up for people, building from scratch, her big August event, and the future of mental health in Canada. I’m obsessed with this girl and you will be too!
Building a Chocolate Empire: Lezlie Karls Gets Real
We get into it all:What it’s actually like being a woman entrepreneur in a loud, male-dominated spaceWhy she chose to freeze her eggs — and the decision behind taking control of her timelineHow the brand has evolved... and how she has tooWhat she wishes she could redo (yes, we go there)And where she sees herself in 5 years —Plus, we talk about the chaos of scaling a brand with your partner and you
Smoked, Not Grilled: The Rise of Salmon Daddy Jake Greenberg
This week on If You Know, You Know, we sit down with Jake Greenberg — the man behind Chez Greenberg and the self-declared Salmon Daddy of Montreal. We talk about how a niche passion for smoked salmon turned into a full-blown cult following, what it’s like launching a space that’s more than just a deli, and the unexpected moments that shaped his entrepreneurial journey. From family recipes to busin
The Woman Behind the Table: Hanna from À La Table
In this episode of If You Know You Know, we sit down with Hanna—chef, entrepreneur, and the creative force behind Montréal’s beloved À La Table. From a tiny kitchen dream to a booming business, Hanna opens up about the hustle, the heartbreaks, and the behind-the-scenes chaos of building a brand rooted in food, family, and feeling.We talk: – The unglamorous side of going viral – What Montreal hype
Lox, Love & Latkes: with Reagan Steinberg, co-owner of Arthur’s Nosh Bar
In this episode, we sit down with the incredible Reagan Steinberg—chef, co-owner of Arthurs Nosh Bar, and all-around Montreal icon. We talk about everything from how she built one of the most beloved restaurants in the city to what it’s really like running a business with your partner. Reagan opens up about the pressure, the hustle, the weird TikTok food trends, and the moments that almost broke h
The Bank of Dad: How to Invest Without Losing Your Mind (or Your Money) with Peter Morton
In this episode of If You Know You Know, I sit down with my actual dad—retired investment pro, lifelong financial sage, and the man who still reminds me to “check my statements.” We’re breaking down the basics of investing in plain, panic-free language: When should you start? What’s the difference between saving vs. investing? And is it really too late if you’re 45 and just opening a TFSA?This one
Bread, Chaos, and Saint-Henri Crumbs with Thea Bryson
She’s the queen of carbs, the bakery whisperer of Saint-Henri, and the reason half of Montreal now thinks sourdough is a personality trait. We’re kicking off If You Know You Know with Thea Bryson of Miette—and yes, we talk dough, drama, and dirty aprons!
Olivia Smart on The Reality of Life as an Olympic Athlete
Join us on this week's episode of If You Know You Know as Tory sits down with Olivia Smart, 4x Spanish National Champion, Spanish ice dancer, and 2022 & 2026 Winter Olympian. Olivia opens up about what it really takes to compete on the world's biggest stage, from the sacrifices behind the scenes to the pressure of performing at the Olympics. She shares the difference between ice dancing and f
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