Prime Suspects
Prime Suspects is a podcast about the U.S. sports betting industry, hosted by Joe Brennan Jr and Adam Bjorn. Each episode covers developments in the betting market, the hosts' new venture Prime Sports, and notable plays of the week. The show offers conversation and analysis for listeners interested in sports wagering and industry trends.
Episodes
Ep. 153: Prime Suspects - October 13, 2026
Prime Suspects is back with Ep. 153, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Prime Sports and Betcris results, Adam’s Circa Survivor run, and Joe’s strategy of targeting long-shot outcomes and black swan events.
Ohio’s proposed KYC requirements, the costs and challenges of repeated identity verification, and the need for better coordination betw
Ep. 152: Prime Suspects - October 5, 2026
Prime Suspects is back with Ep. 152, hosted by Matt Landes alongside Adam Bjorn and Joe Brennan Jr.
Hear the guys discuss:
NFL injuries, sportsbook modeling vs. human traders, and Adam’s narrow escape in Circa Survivor.
MLB postseason storylines, the Phillies’ early exit, the Braves-Dodgers matchup, and the White Sox’s surprising run.
The Spot Odds and Plannatech partnership, G2E takeaways, and t
Ep. 151: Prime Suspects - September 29, 2026
Prime Suspects is back with Ep. 151, hosted by Matt Landis alongside Adam Bjorn and Prime Sports co-founder Joe Brennan Jr.
Hear the guys discuss:
Backup quarterback performances, NFL results, and whether the gap between starters and backups is shrinking.
Adam’s Circa Survivor strategy and early betting action for Week 4 of the NFL and Week 5 of college football.
Sportsbook VIP programs, l
Ep. 150: Prime Suspects - September 22, 2026
Prime Suspects is back with Episode 150, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
Hear the guys discuss:
The latest NFL, college football, MLB, and UFC betting results and the latest Survivor pool carnage.
The impact of early-season quarterback injuries and whether the gap between starters and backups has narrowed across the NFL.
New York’s record NFL Week 1 betting hand
Ep. 149: Prime Suspects - September 16, 2026
Prime Suspects is back with Ep. 149, hosted by Matt Landes and featuring Adam Bjorn.
Hear the guys discuss:
The 49ers-Rams matchup in Melbourne, Adam’s experience at the MCG, and Australia’s potential as an international NFL market.
Week 1 results for Prime Sports and Betcris, Circa Survivor strategy, the Chargers’ early exit, and Adam’s approach to Week 2.
The explosive growth of prediction ma
Ep. 148: Prime Suspects - September 9, 2026
Prime Suspects is back with Ep. 148, hosted by Matt Landes and featuring Adam Bjorn and Prime Sports co-founder Joe Brennan Jr.
Hear the guys discuss:
The latest results across the sports betting landscape, including a relatively quiet opening college football weekend, difficult results in baseball and tennis, and the NFL season finally arriving.
Underdog's decision to scale back its daily fant
Ep. 147: Prime Suspects - September 2, 2026
Prime Suspects is back with Ep. 147, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
The latest results across the sports betting landscape, including a difficult week for baseball, strong performances from MMA and the WNBA, and what the opening college football and US Open action meant for the books.
NFL Week One market activity, the lack of major mov
Ep. 146: Prime Suspects - August 26, 2026
Prime Suspects is back with Ep. 146, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
NFL preseason betting trends, including the debate around teasers, the impact of major line movement, and how injuries and late-breaking information can create opportunities across sportsbooks and prediction markets.
Australia's proposed gambling advertising reforms, th
Ep. 145: Prime Suspects - August 19, 2026
Prime Suspects is back with Ep. 145, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
NFL preseason betting trends, including major line movements, the importance of betting numbers instead of teams, and how to identify value after significant market steam.
Some of the week's biggest sports stories, including the reported $12.5 billion Lakers sale, a hi
Ep. 144: Prime Suspects - August 10, 2026
Prime Suspects is back with Ep. 144, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
The challenges and lessons from Prime Sports’ expansion across Kentucky, New Jersey, and Ohio, including regulatory approvals, the share purchase, and the need to build customer liquidity.
The biggest takeaways from BetBash 6, including the rise of prediction markets, t
Ep. 143: Prime Suspects - July 29, 2026
Prime Suspects is back with Ep. 143, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
LeBron James signing with the Philadelphia 76ers, whether the move actually improves their championship chances, and why the betting markets may have overreacted.
How sportsbooks, prediction markets, and bettors responded to Philadelphia’s shortened NBA title odds, plus
Ep. 142: Prime Suspects - July 20, 2026
Prime Suspects is back with Ep. 142, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Spain's dominant World Cup victory over Argentina, why La Roja proved to be the tournament's best team, and the biggest betting swings from the final.
The World Cup's biggest betting trends, including the popularity of both teams to score, totals markets, late-goal swin
Ep. 141: Prime Suspects - July 13, 2026
Prime Suspects is back with Ep. 141, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
A recap of the World Cup quarterfinals, why Spain remains the tournament's quiet contender, and their predictions for the semifinal matchups and eventual champion
Conor McGregor's disappointing UFC 329 return, the betting fallout, and whether the UFC is sacrificing qua
Ep. 140: Prime Suspects - July 10, 2026
Prime Suspects is back with Episode 140. Matt Landes coming to us from inside LA Stadium ahead of the Spain-Belgium match in the World Cup, is joined by Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. for a World Cup quarterfinal special, breaking down the biggest betting storylines, surprising tournament results, and where the sharp money is heading as the race to the trophy heats up.
He
Ep. 139: Prime Suspects - June 30, 2026
Prime Suspects is back with Ep. 139, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Wimbledon kicking off right in the middle of World Cup fever, highlighting Serena Williams' highly anticipated return as a slight underdog , Jannik Sinner surviving a grueling five-set opener , and how bookmakers handle an overlapping 24-hour summer sports calendar.
Ep. 138: Prime Suspects - June 23, 2026
Prime Suspects is back with Ep. 138, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Giannis Antetokounmpo’s blockbuster trade to the Miami Heat, how early betting markets and NBA draft prices reacted, and why Joe fears American sports leagues are drifting toward a top-heavy, European soccer-style "global city" model
Mid-tournament World Cup insights,
Ep. 137: Prime Suspects - June 16, 2026
Prime Suspects is back with Ep. 137, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear them discuss:
Prime Sports’ successful New Jersey transition, updates on Ohio licensing, and what the company’s new structure means heading into football season
Why the Knicks and Hurricanes captured their respective championships, plus what bookmakers learned from both finals
Early Wor
Ep. 136: Prime Suspects - June 9, 2026
Prime Suspects is back with Ep. 136, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
How the NBA Finals, Stanley Cup Final, and French Open performed from a bookmaker’s perspective, plus Prime Sports’ biggest positions heading into pivotal games
Why Joe and Adam believe the 2026 World Cup could create unique betting opportunities, from Asian handicaps t
Ep. 135: Prime Suspects - June 3, 2026
Prime Suspects is back with Ep. 135 featuring Joe Brennan Jr. and Adam Bjorn, guest-hosted by Jack Fitzpatrick.
Hear the guys discuss:
Updates on Prime Sports’ regulatory approvals, market access changes, and ongoing restructuring process
Why the World Cup could deliver record betting volume and what bookmakers are expecting from the tournament
The outlook for the U.S. Men’s National Team, plus
Ep. 134: Prime Suspects - May 26, 2026
Prime Suspects is back with Ep. 134, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
NBA & NHL playoff exposure, Knicks Finals hype, heavy Spurs action, and how Prime Sports and Betcris are managing futures liability
DraftKings closing its Wrigley Field sportsbook, the struggles of retail betting venues, and why mobile convenience continues dominat
Ep. 133: Prime Suspects - May 18, 2026
Prime Suspects is back for Ep. 133, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
A Preakness Stakes recap detailing Napoleon Solo’s 10-to-1 upset victory , how laying the favorites resulted in a strong day for the bookmaker , and early thoughts on the upcoming third leg of the Triple Crown
Sporttrade's sudden exit from online sports betting and whet
Ep. 132: Prime Suspects - May 13, 2026
Prime Suspects is back for Ep. 132, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
NBA and NHL conference semifinal betting trends and the "rest versus rust" debate for advancing teams like the Knicks, Thunder, and Hurricanes
Suspicious betting patterns at UFC 328 and how social media "whispers" can easily manipulate large markets without actual subst
Ep. 131: Prime Suspects - May 5, 2026
Prime Suspects is back with Ep. 131, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Kentucky Derby recap, including Golden Tempo’s longshot result, key race storylines, and betting takeaways
Why prediction markets avoided the Derby and the legal/regulatory implications behind that decision
FanDuel’s F1 partnership, prediction market workarounds, and h
Ep. 130: Prime Suspects - April 28, 2026
Prime Suspects is back with Ep. 130, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
NBA and NHL playoff betting trends, plus a chaotic NFL Draft that exposed the gap between market signals and actual outcomes
Caesars acquiring the SuperBook and what it means for Las Vegas sportsbook consolidation
The Sportradar controversy, short seller pressure, and
Ep. 129: Prime Suspects - April 21, 2026
Prime Suspects is back with Ep. 129, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
NBA & NHL playoff trends, with favorites dominating, increased physicality, and betting angles like unders
Ohio’s $5M action vs. Kalshi and the growing impact of prediction markets on the industry
Advertising, rising acquisition costs, and why “coopetition” is unli
Ep. 128: Prime Suspects - April 15, 2026
Prime Suspects is back with Ep. 128, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Masters takeaways, including trading strategy, live betting volatility, and why Rory’s path created strong book results
World Cup as the defining moment for Prime, with all hands on deck across product, CRM, and marketing ahead of kickoff
Regulatory headlines from Ohio
Ep. 127: Prime Suspects - April 7, 2026
Prime Suspects is back with Ep. 127, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Michigan’s championship run and March Madness betting results, including sportsbook exposure, futures liability, and rising betting volume
Early futures odds for next season and how bookmakers approach long-term markets
FanDuel’s PokerStars rollout and the current stat
Ep. 126: Prime Suspects - April 2, 2026
Prime Suspects is back with Ep. 126, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
March Madness betting insights, including UConn’s comeback, Final Four action, and sportsbook exposure across key matchups
DraftKings Replay and the rise of hybrid betting products using historical sports data
Early reactions to MLB’s automated ball-strike system and i
Ep. 125: Prime Suspects - March 25, 2026
Prime Suspects is back with Ep. 125, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
March Madness betting insights, including live vs. pregame trends and key Sweet 16 exposures
The Unabated–Gambly merger and its implications for betting tools, affiliates, and innovation
Early MLB futures markets, sharp vs. public action, and where bettors may find valu
Ep. 124: Prime Suspects - March 17, 2026
Prime Suspects is back with Ep. 124, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Muted betting activity on the World Baseball Classic and NFL futures, and why sharper bettors are prioritizing short-term opportunities over long-term holds
The investment landscape for prediction markets, with soaring valuations clashing against regulatory risks and u
Ep. 123: Prime Suspects - March 2, 2026
Prime Suspects is back with Ep. 123, hosted by Matt and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Live betting trends, where handle is concentrating across major sports, and why same-game parlays and margins remain central to operators like FanDuel
New player-limit transparency rules from the Massachusetts Gaming Commission, the operational strain on trading teams, and wh
Ep. 122: Prime Suspects - February 23, 2026
Prime Suspects is back with Ep. 122, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn
Hear the guys discuss:
Winter Olympics betting results, strong hold despite lower volume, and standout moments from ice hockey and other events
Super Bowl fallout, live betting swings, and how the game’s outcome impacted sportsbook profitability
The rise of prediction markets, liquidity chal
Ep. 121: Prime Suspects - February 18, 2026
Prime Suspects is back with Ep. 121, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn
Hear the guys discuss:
Post–Super Bowl market slowdown, seasonal betting cycles, and how sportsbooks adapt once football ends
Arizona’s proposed betting tax hike, political pressure on the industry, and why sports betting remains an easy target
Prediction markets, regulatory gray areas, Draf
Ep. 120: Prime Suspects - February 9, 2026
Prime Suspects is back with Ep. 120, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Super Bowl betting recap, sharp vs public positioning, late-game chaos, and what the result meant for sportsbook profitability
Why Kenneth Walker became one of the biggest storylines of the game including MVP and key player prop outcomes
How live betting and late Patr
Ep. 119: Prime Suspects - February 2, 2026
Prime Suspects is back with Ep. 119, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss
Sharp vs public splits on Seahawks–Patriots, where the money is landing across the spread, total, and moneyline
Early Super Bowl prop market signals, standout two-way action, and why Kenneth Walker has emerged as a key betting storyline
What recent crypto moves by
Ep. 118: Prime Suspects - January 26, 2026
Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance
The evolving role of prediction markets in sports betting, whether sportsbo
Ep. 117: Prime Suspects - January 19, 2026
Prime Suspects is back with Ep. 117, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
How NFL playoff results and early Conference Championship lines revealed sharp vs. public sentiment
Key takeaways from ICE Barcelona, including why innovation, payments, and prediction markets remain uneven across the industry
The growing conversation around AI, a
Ep. 116: Prime Suspects - January 12, 2026
Prime Suspects is back with Ep. 116, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
State-by-state results from New Jersey, Ohio, Kentucky, and Arizona, and what they reveal about sharp action and market efficiency
The long-term viability of Prime’s sportsbook model amid tightening markets and regulatory pressures
College Football Playoff, National Ch
Ep. 115: Prime Suspects - January 5, 2026
Prime Suspects is back with Ep. 115, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A strong start to 2026 for Prime Sports and Betcris following NFL Week 18 and the CFP quarterfinals, including standout hold percentages across multiple states and reflections on trading adjustments and volume trend
Lessons from Circa Survivor and NFL fu
Ep. 114: Prime Suspects - December 29, 2025
Prime Suspects is back with Ep. 114, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Behind the scenes on Prime Sports and how things may play out over the coming weeks
A year-in-review on prediction markets, regulation, and taxes
Looking ahead to 2026, covering the forces shaping the next cycle
Watch the video version here.
More:
Regi
Ep. 113: Prime Suspects - December 22, 2025
Prime Suspects is back with Ep. 113, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A “Rockefeller Center” week for Prime Sports and Betcris across College Football Playoff Round 1 and NFL Week 16, including bowl volatility, live betting swings, and a James Madison backdoor cover that saved the week
DraftKings’ parlay-void situation in Mass
Ep. 112: Prime Suspects - December 15, 2025
Prime Suspects is back with Ep. 112, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Prime Sports and Betcris fared across NFL Week 15, including volatile Sunday results, late-game recoveries, and the challenges of managing sharp money and teaser-heavy exposur
Joe’s breakdown of College Football Playoff fallout, Notre Dame’s exclusion, b
Ep. 111: Prime Suspects - December 8, 2025
Prime Suspects is back with Ep. 111, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Prime Sports and Betcris fared across CFP Conference Championship Weekend and NFL Week 14, including strong live results, a hockey stumble, and one sharp bettor who crushed favorites all week
Adam’s early-season read on the NBA market, volume trends, l
Ep. 110: Prime Suspects - December 1, 2025
Prime Suspects is back with Ep. 110, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Adam’s Black Friday heartbreak as the Eagles’ loss eliminates his final Circa Survivor entry, plus why he’s already planning a 2026 syndicate and how the books fared across NFL, NCAA, CBB, and live betting last week
Ohio Governor Mike DeWine’s sudden regrets
Ep. 109: Prime Suspects - November 24, 2025
Prime Suspects is back with Ep. 109, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A difficult week for the books across CFB, NFL, and CBB, plus Adam’s Circa Survivor setback after a costly Raiders pick
FanDuel and DraftKings withdrawing from the AGA, what it signals about the association’s declining influence, and how operators view indust
Ep. 108: Prime Suspects - November 17, 2025
Prime Suspects is back with Ep. 108, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The fallout from Prime Sports’ bankruptcy protection filing, including why it’s a reset rather than a shutdown, Joe’s perspective as co-founder, and how player balances and operations are being stabilized
A busy week across CFB and NFL, with breakdowns of W
Special Episode: Prime Suspects - November 12, 2025
Prime Suspects returns with a special episode hosted by Matt Landes and featuring Adam Bjorn, who shares major news about Prime Sports and what’s next for the company and its players.
In this episode, the guys discuss:
The announcement that Prime Sports has filed for bankruptcy protection, why it’s a reset, not a shutdown, and how player balances and wagers remain fully secure
How Plannatech
Ep. 107: Prime Suspects - November 10, 2025
Prime Suspects is back with Ep. 107, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The fallout from ESPN Bet’s collapse and what it says about the future of media & betting partnerships
DraftKings’ move into prediction markets and whether regulators are ready for it
The latest college football and NFL action, plus updates on Adam’s Cir
Ep. 106: Prime Suspects - November 4, 2025
Prime Suspects is back with Ep. 106, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
NFL week 9 results, and a World Series for the ages
Adam's trip to the Breeders Cup this past weekend, which included an invitation to Roxy Roxborough's box at the track
What can be done to drive interest in horse racing, and the role that prediction ma
Ep. 105: Prime Suspects - October 29, 2025
Prime Suspects is back with Ep. 105, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The sports equinox, NFL week 8 results, and a World Series game for the ages
Mainstream media's coverage of last week's NBA scandal, and whether the narratives of the story are the correct ones
The merits (or lack thereof) around new calls to ban prop w
Ep. 104: Prime Suspects - October 21, 2025
Prime Suspects is back with Ep. 104, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A wild weekend of college football wins and NFL losses for Prime Sports and BetCris
Shohei Ohtani’s legendary postseason run, recency bias in baseball greatness debates, and World Series predictions
Reports of suspicious betting in small-conference coll
Ep. 103: Prime Suspects - October 13, 2025
Prime Suspects is back with Ep. 103, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A chaotic college football weekend followed by one of Prime Sport’s strongest NFL Sundays of the season
Highlights from G2E Las Vegas and how prediction markets dominated the industry conversation
The Nobel Prize “past posting” incident and what it rev
Ep. 102: Prime Suspects - October 7, 2025
Prime Suspects is back with Ep. 102, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Prime Sports and Betcris handled the major college and NFL upsets shaking up bettors and books alike
MLB postseason momentum shifts — Dodgers, Phillies, and Blue Jays futures on the move
Kalshi’s parlay launch, market overreactions, and what new regulato
Ep. 101: Prime Suspects - September 29, 2025
Prime Suspects is back with Ep. 101, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
NFL Week 4 takeaways from Dublin to Arizona, plus Ryder Cup drama and MLB pennant race exposures for Prime Sports and BetCris
Kalshi’s legal arguments compared to the 1990s offshore playbook — and what it signals for prediction markets
Chicago’s proposed lo
Ep. 100: Prime Suspects - September 22, 2025
Prime Suspects marks a major milestone with Episode 100, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A heartfelt tribute to Dave Sharapan, his impact on the industry, and his legacy as a genuine character in sports betting
NFL Week 3 chaos, including bad beats, surprising comebacks, and the Browns delivering the book’s best result of
Ep. 99: Prime Suspects - September 15, 2025
Prime Suspects is back with Ep. 99, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, Matt asks the tough questions, and the guys weigh in on:
How Week 2 in the NFL and Week 3 in college football treated books like Prime and BetCris, and what results stood out
Whether peer-to-peer prediction markets like Kalshi offer real value to bettors... or just clever bra
Ep. 98: Prime Suspects - September 8, 2025
Prime Suspects is back with Ep. 98, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Prime Sports' tech held up and what the NFL Week 1 results meant for Prime Sports and BetChris
The volatility of live betting in a survivor-heavy week full of near-upsets
DraftKings CEO Jason Robins’ controversial claim that product depth depends on limit
Ep. 97: Prime Suspects - September 2, 2025
Prime Suspects is back with Ep. 97, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Week 1 of college football played out across both sides of the counter, including notable upsets and house-friendly results
Why evaluating early-season NCAA games is harder than ever—and how the transfer portal plays a major role
What FanDuel Picks
Ep. 96: Prime Suspects - August 27, 2025
Prime Suspects returns for Ep. 96, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
In this episode, the guys discuss:
How Prime Sports is preparing for a breakout year in college football betting
FanDuel’s entry into prediction markets and the regulators’ weak response
The NFL’s public stance on micro betting—and what it’s missing
Watch the video version here.
More:
Ep. 95: Prime Suspects - August 20, 2025
Prime Suspects is back with Ep. 95, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Reflections from Bet Bash, including Joe’s panel and the influx of new faces
Why operators, lawmakers, and regulators missed a big opportunity by skipping Bet Bash
The significance of Circa scoring an untethered license in Missouri
Robinhood’s entry i
Ep. 94: Prime Suspects - August 13, 2025
Prime Suspects is back with Ep. 94, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
In this episode, the guys discuss:
Why NFL preseason betting is an information game and how bookmakers manage risk before Week 1
Contest season strategy from Circa Survivor edges to choosing the right proxy
Injury and contract storylines shaping early futures markets and week one lines
Ep. 93: Prime Suspects - August 6, 2025
Prime Suspects is back with Ep. 93, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Ohio’s year-over-year sports betting growth compares to trends Prime is seeing in the state
Priorities and measures of success heading into BetBash 5 in Las Vegas
ESPN BET’s “Fan Center” launch and what it could mean for the Penn-ESPN partnership
Ep. 92: Prime Suspects - July 30, 2025
Prime Suspects is back with Ep. 92, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
In this episode, the guys discuss:
Prime Sports’ Kentucky launch and early activity in a market shared with Circa
What makes preseason NFL betting unique, from market movement to microstakes sharp action
Joe’s experience as the only industry voice at a New York research summit on gambling
Ep. 91: Prime Suspects - July 23, 2025
Prime Suspects is back with Ep. 91, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The state of golf betting and its outsized role in Prime’s multi-state success
Key business decisions shaping Prime’s future—and the real timeline for evaluating success
Polymarket’s U.S. return and the economics of prediction markets vs. sportsbooks
Ep. 90: Prime Suspects - July 16, 2025
Prime Suspects is back with Ep. 90, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Why operators are now offering to pay Prime to take their market access
Joe’s inside account of NCLGS' “Honeymoon is Over” panel and tax hikes threatening U.S. sports betting
How influencer culture is turning sports betting into entertainment, with Maz
Ep. 89: Prime Suspects - July 9, 2025
Prime Suspects is back with Ep. 89, guest-hosted by Jesse Learmonth, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The “Big Beautiful Bill” and its bombshell tax implications for bettors
How New Jersey’s new law impacts Prime’s proxy betting model
Why silence from major sportsbooks speaks volumes
Whether sharp bettors will ditch the U.S. market and who benefits
Ep. 88: Prime Suspects - July 2, 2025
Prime Suspects is back with Ep. 88, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Wimbledon betting action heats up as major upsets shake the field
Proxy betting ban in New Jersey sparks backlash over industry overreach
Prime Sports gears up for Kentucky launch ahead of football season
NBA betting integrity questions resurface amid a new
Ep. 87: Prime Suspects - June 26, 2025
Prime Suspects is back with Ep. 87, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Thunder’s title run and the fallout from Tyrese Haliburton’s injury
FanDuel controversy sparks drama over voided parlay bets
New Jersey tax hike could reshape U.S. betting industry
Arizona overtaking Nevada in handle and what it means for the future
Speci
Ep. 86: Prime Suspects - June 18, 2025
Prime Suspects is back with Ep. 86, hosted by Matt Landes, and featuring Joe Brennan Jr. and special guest Alex Kane, Founder & CEO of Sporttrade.
In this episode, the guys discuss:
The evolution of sports betting exchanges and how Sporttrade’s product vision blends live trading and recreational betting
Why state-by-state regulation may be reaching a breaking point, and the growing tension
Ep. 85: Prime Suspects - June 10, 2025
Prime Suspects is back with Ep. 85, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this one, the guys discuss:
NBA Finals viewership dropping 19% YoY, and why the betting action is telling a different story
Bet365 joining the Sports Betting Alliance, and Joe’s take on whether the group is failing the industry
The newly released BETBash schedule and what makes this y
Ep. 84: Prime Suspects - June 3, 2025
Prime Suspects is back with Ep. 84, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this one, the guys discuss:
The NHL and NBA finals matchups, and what the dip in NBA handle says about broader betting trends
Illinois’ controversial new tax, and why it could push bettors and operators toward prediction markets and offshore books
Prediction markets gaining momentum a
Ep. 83 : Prime Suspects - May 27, 2025
Prime Suspects is back with Ep. 83, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
• The rise of six-figure NFL Survivor contests and their appeal to sharps and high rollers
• Kalshi’s bold moves—from Twitter insights to 401(k) access—and what it means for betting markets
• Regulated books under pressure as tax hikes and gray marke
Ep. 82: Prime Suspects - May 20, 2025
Prime Suspects is back with Ep. 82, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Recapping last week’s SBC Summit in Fort Lauderdale, from the rise of prediction markets to the quiet buzz around iGaming
Early action (or lack thereof) on NFL schedule release lines, plus a reality check on WNBA betting hype
The Wyoming regulator’s cl
Ep. 81: Prime Suspects - May 13, 2025
Prime Suspects is back with Ep. 81, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Prime's betting preparations and NFL schedule release
the consequences of sports books reporting suspicious bets highlighted by Matt Holt's anecdote
the seven-year anniversary of the repeal of the federal ban on sports betting, examining the industry's bigg
Ep. 80: Prime Suspects - May 6, 2025
Prime Suspects is back with Ep. 80, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Prime's results from the Kentucky Derby, including Adam’s misfire and Joe’s thoughts on NBC’s race day coverage
The latest on the NBA playoffs, including underdog wins in Round 2 and rough results for Prime in Round 1
A controversial policy move by the
Ep. 79: Prime Suspects - April 29, 2025
Prime Suspects is back with Ep. 79, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How the NFL draft results translated into sportsbook results for Prime, plus a dive into how Prime Sports is addressing user feedback about its app experience
The curious case of Thomas McPeek, and his six-figure betting dispute against Caesars
Illinois' ne
Ep. 78: Prime Suspects - April 22, 2025
Prime Suspects is back with Ep. 78, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
the soft launch of Betcris in Arizona, including challenges and market reception
the recent legislative attempts to limit sports betting amounts amid a record-breaking month for betting handle
an analysis of the upcoming NFL draft, its impact on sports bett
Ep. 77: Prime Suspects - April 15, 2025
Prime Suspects is back with Ep. 77, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Rory McElroy's dramatic Career Grand Slam at the 89th Masters and its impact on betting
the NBA playoffs and bookmakers' stakes moving forward
the recent Prop Swap saga involving tax discrepancies and accusations of misleading practices
Watch the video v
Ep. 76: Prime Suspects - April 8, 2025
Prime Suspects is back with Ep. 76, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The close of March Madness, early season MLB betting trends, and a preview of the upcoming Masters.
Gambling Twitter turning into reality TV, including boxing callouts and the Elf-Sean Perry saga
Why content and betting remain disconnected, and what it will
Ep. 75: Prime Suspects - April 1, 2025
Prime Suspects is back with Ep. 75, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
March Madness continuing to favor the favorites and how Prime is handling the chalky results, plus early insights from Opening Day and strong MLB volume
Controversy surrounding Jazz Sportsbook's payout practices, offering insights and warnings to its user
