Audiology Mastery: How to Build Your Dream Practice
Audiology Mastery is a podcast for audiology and hearing aid practice owners who are facing lower reimbursements and increasing third-party payer pressure. Host Kevin St.Clergy draws on more than 25 years of experience helping thousands of audiologists to explain how to increase revenue, improve patient and employee satisfaction, and build a practice that supports your life. Episodes share practical strategies and lessons from successful practices about what works and what does not. Additional resources for growing your practice are available at MedPB.com.
Episodes
Positive Psychology in Audiology: Science-Backed Strategies for Happier Professionals | Stephanie Harrison
Balancing long hours and multiple responsibilities often leaves audiologists and practice owners exhausted, making it difficult to enjoy both work and personal time. After facing her own struggles with unhappiness, Stephanie Harrison discovered the power of positive psychology and its proven strategies for thriving. Realizing this valuable knowledge wasn’t widely accessible, she simplifie
Mastering Tough Conversations: Actionable Tools for Practice Growth | Gene Hammett
Audiologists and practice owners often avoid tough conversations about underperformance or conflict, leading to unresolved issues and workplace tension. Addressing these challenges is key to improving team dynamics, retaining talent, and fostering practice growth. After a decade in corporate, Gene Hammett built a $7 million online business, only to lose it all when a deal went sour. From
Guy Kawasaki: How Technology is Making Hearing Care Accessible for All
Many patients avoid hearing aids due to the stigma of aging, so audiologists must promote their acceptance and leverage technology to drive innovation and improve patient care. Guy Kawasaki lost his hearing to Meniere’s disease and underwent a cochlear implant, which transformed his experience. After facing challenges with accessibility and hearing tech integration in everyday life, he no
Protect Your Practice: The Ultimate Guide to HIPAA-Compliant Marketing for Audiologists | James Corr
Audiologists often use web tracking technologies in healthcare marketing, which can compromise patient privacy and lead to unintentional HIPAA violations if not properly managed. These mistakes can result in substantial fines and damage to a practice's reputation. After a decade in analytics consulting, James Corr noticed that his clients had growing concerns about online tracking and pri
Proven Strategies for Building an Audiology Team That Excels in Patient Care | Liz Wiseman
Leaders, including those in audiology, often overburden or underutilize their teams. This can lead to burnout, poor performance, and stagnation. Liz Wiseman, who became a leader at just 24 in a rapidly growing company, faced leadership challenges early in her career. Through observation and analysis, she discovered that the most effective leaders amplify their team’s potential instead of
John Lee Dumas: Unlock Explosive Practice Growth with AI & Content Creation
Many audiologists struggle to define their niche and stand out in a competitive market. But by embracing AI and content creation, they can differentiate themselves as forward-thinking, tech-savvy professionals. John Lee Dumas, after an eight-year military career, found his true calling in podcasting. In 2012, he launched Entrepreneurs on Fire, the first daily podcast for entrepreneurs. De
Proven Pricing Secrets: How to Raise Prices Without Losing Patients | Robin Waite
Many audiology practice owners struggle to charge what they're worth, fearing they will be seen as "too expensive." As a result, they often underprice their services at the cost of their own profitability. When Robin Waite started his first business, he didn’t have a clear business plan or pricing strategy. He often sent out proposals that were ignored. It wasn’t until he refined his appr
Unlock Next-Level Patient Care with DNA Profiling | Kashif Khan
Every patient's hearing needs are unique, but too often, audiologists are forced to rely on one-size-fits-all solutions. After battling multiple chronic conditions, Kashif Khan saw firsthand how traditional healthcare falls short. That experience led him to create a research company that uses DNA insights to personalize healthcare solutions. In this episode, Kashif shares with Kevin how g
From First-Time Patient to Lifelong Fan: How to Deliver Memorable Audiology Care | Valerie Cockerell
Earning a patient’s trust can translate into a lifetime value of $50,000 to $60,000. By creating meaningful experiences, hearing care professionals can turn satisfied patients into loyal advocates, and there’s no one better than Valerie Cockerell to show you how. Drawing from her successful career at Disney, she teaches leaders and teams the art of delivering exceptional service. In this
Win the Day: Daily Habits to Elevate Your Practice | James Whittaker
Juggling the demands of a busy practice with a personal life can make it easy to lose sight of what truly matters. James Whittaker has been there, especially after his son’s health challenges forced him to reassess his priorities. Realizing he needed a change, he created his 'Win the Day' approach, a simple daily commitment to bring purpose and energy back into each day. In this episode,
Command Any Stage: Public Speaking Secrets to Boost Practice Growth | Corey Poirier
Struggling to stand out and build trust in a crowded market can feel overwhelming. But with the power of public speaking, audiologists can reach more patients and build a reputation as the go-to choice for hearing care. Corey Poirier once faced dead silence on stage twice in a row, but today he’s a TEDx veteran and a sought-after speaker. In this episode, Corey shares the hard-won lessons
How to Become the Leader Your Practice Needs to Thrive | Kenneth Vogt
Audiologists may excel clinically, but to build a thriving practice, they need to be intentional about developing leadership and business skills. Veteran entrepreneur and business coach Kenneth Vogt has seen it all, having worked in entrepreneurial enterprises both large and small. So, he understands how it feels to be overwhelmed by the pressures of running a practice. In this episode, K
The Secret to Elevating Your Team and Practice | Robert Glazer
If you’re struggling to build your dream team, you might have a core values problem. Clearly defining and aligning your core values with your audiology practice is key for both success and personal fulfillment. But it’s not always easy to do. That’s where seasoned entrepreneur and leadership coach, Robert Glazer, comes in. In this episode, Robert shares his framework for building capacity
Why AI is Your Super Assistant, Not a Replacement | James Altucher
Many hearing care professionals find themselves drowning in paperwork. Even though AI can help lighten the load, many practitioners are still reluctant to embrace the technology. James Altucher, who once helped develop an AI program to beat a chess grandmaster, has a deep understanding of healthcare AI. In this episode, James and Kevin discuss the enormous potential of AI in healthcare, h
Podcasting: The Content Multiplier to Grow Your Brand and Practice | Scott D. Clary
The thought of consistently creating content can feel overwhelming when you’re running a busy practice. But what if you had a simple system that made content creation easy and effective? Even while managing other commitments, Scott D. Clary started growing his personal brand and publishing a podcast to create a lifelong asset. With a strategic approach, he has now built a highly successfu
Grow Your Practice with a TEDx Talk | Ashley Stahl
What if a TEDx talk is the breakthrough you need? A well-delivered talk can significantly increase visibility, create deeper connections, and position you as a trusted expert. This could be a game-changer in a field like audiology, where patients are often reluctant to acknowledge their hearing loss or consider hearing aids. Ashley Stahl’s own TEDx talk brought in 80% of the leads for her
Turn One Visit into Lifelong Loyalty with Ryan Serhant’s Branding Tips
Patients don’t choose your practice just for the technology or treatments. They choose it for how you make them feel, and the impact on their life, confidence, and relationships. But how do you build that lasting connection that keeps them coming back? "The most influential broker in the world with the most exposure," Ryan Serhant, has the answers. He doesn’t just sell homes, he sells the
Dr. John Gray: Nail Patient Engagement with the Science of Communication
Conversations with patients can get tricky. But with the right approach, even the toughest discussions become easier. Puzzled by the disconnect between how men and women communicate, Dr. John Gray decided to dig deeper. He discovered the underlying emotional and biological drivers of communication and built a framework that has helped millions improve relationships in their personal and p
Accelerate Practice Growth: Unlock Your Zone of Genius with Mike Zeller
Are you feeling burnt out, yet still struggling to run your practice efficiently? You might not be aligning with your “Zone of Genius” because you’re focusing on the wrong tasks. Having mentored over 200 high-level entrepreneurs around the world, Mike Zeller understands the common genius blockers and self-sabotaging habits that prevent entrepreneurs from reaching their full potential. In
AI and Preventive Care: The Shift to Value-Based Care
What if value-based care is the future of healthcare? This would mean a shift towards preventing illness rather than solely treating symptoms. Kira Radinsky, a pioneer in AI-driven healthcare, develops innovations that enable healthcare providers to predict patient risks and intervene early. In this episode, Kira reveals how predictive analytics can empower practice owners to personalize
Build Authentic Patient Relationships and Grow Your Practice with Zero Marketing Budget | Ted Rubin
Many audiologists struggle to create meaningful connections, often leaving patients feeling like just another number in a busy schedule. Having experienced impersonal care, Ted Rubin found it refreshing when his new doctor took the time to listen, making him feel truly valued. This reinforced his Return on Relationship (ROR) concept, underscoring the value of nurturing long-term relations
RE/MAX Co-Founder, Dave Liniger: Leadership Principles for Huge Practice Success
The demands of running an audiology practice can bury your original purpose. But for Dave Liniger, losing sight of his ‘why’ was not an option. Laser-focused on his mission to revolutionize the real estate industry, he overcame significant setbacks and achieved remarkable success. In this episode, Dave shares his powerful journey of resilience, highlighting the leadership principles and m
Live Pain-Free with These Mobility Tips for Busy Audiologists | Kelly and Juliet Starrett
Sitting for most of the day during patient consultations, hearing tests, or administrative work can lead to increased pain and a lower quality of life for audiologists. Understanding the struggle of balancing personal health with a busy schedule, Kelly and Juliet Starrett have developed easy mobility exercises to integrate into daily routines. In this episode, they reveal effective ways t
Unlock Patient Engagement and Practice Growth with Gamification | Health Tech CEO, Vishal Gondal
Struggling to meet your health goals with a busy practice? Vishal Gondal faced a similar challenge, weighing nearly 250 pounds and becoming pre-diabetic while building his company. But he turned his health around and became a marathon runner with the guidance of a remote coach. His experience revealed the power of gamification principles like rewards, goals, and interactive engagement for
Howard Behar, Former Starbucks President: Unlock Your Practice’s Potential With Values-Driven Leadership
To create a motivated and growth-oriented workplace, audiology practice owners must align team members with their core values and mission. Howard Behar exemplified this at Starbucks, where his values-driven leadership led to global expansion. In this episode, Howard shares leadership principles and strategies for audiology practice owners, highlighting the importance of hiring the right p
15 to 20 Walk-Ins a Day: How I Grow and Manage My Practice | Tiffany Ahlberg
Feeling overwhelmed by the business side of running an audiology practice? Dr. Tiffany Ahlberg has been there, running her own private practice for nearly a decade. In this episode, Tiffany reveals her strategies for building a successful practice. She also discusses the value of marketing, community involvement, and counseling skills in audiology.Dr. Tiffany Ahlberg is the founder and le
How I Grew My Practice to 26 Locations: Avoid These Newbie Mistakes! | Ross Cushing
Struggling to raise prices despite rising costs, build a cohesive team with shared values, or keep pace with technology? Ross Cushing has seen it all on his journey building one of America’s largest private audiology practices. In this episode, Ross shares his early mistakes and his best strategies for growing a successful audiology practice today.Ross Cushing is the founder and CEO of Li
Grow Your Practice with Comprehensive Hearing Coverage | Ron Gleitman of Great Hearing Benefits
From low reimbursement rates to complex administrative tasks, traditional managed care is rife with problems. But what if there was an alternative? Dr. Ron Gleitman and his team started Great Hearing Benefits to offer a more viable and profitable solution for audiologists. In this episode, Ron shares how this innovative model improves financial returns, simplifies administration, and ensu
How to Thrive as a Private Practice Audiologist: Finally Find Balance and Reconnect with Your Purpose | Dr. Toni Galardi
Hearing care providers often struggle to achieve balance, no thanks to the pressures of running a practice. Dr. Toni Galardi, once a successful psychotherapy practice owner, reassessed her path after near-death experiences. Recognizing her avoidance of necessary changes, she developed the LifeQuake™ Method to help others achieve fulfillment. In this episode, Toni offers strategies for aud
Practice Growth Hacks with Bobby Umar: Personal Branding, Networking, and TEDx Talks
Many audiologists struggle to effectively communicate their unique value, often getting lost in a competitive market. But what if the solution starts with speaking at TEDx? Branding expert Bobby Umar understands how much an audiologist can enhance their influence by putting themselves out there and building their personal brand. In this episode, he offers actionable advice on using TEDx T
Digital Marketing for Private Practices, How to Beat the Large Chains | Tucker Worster
Worried your small practice can’t keep up with the larger chains? The good news is as digital marketing rapidly evolves, automation and other cost-effective digital tools can level the playing field. Tucker Worster of HearWorks has successfully leveraged innovative marketing to drive substantial growth in the audiology industry. In this episode, he explains how strategic partnerships, sav
Michele Ahlman: Turn Your Awkward Waiting Room into a Customer Converting Machine
If patients seem to leave as quickly as they come through your door, the solution isn’t a fancier coffee machine. Many practice owners understand the value of an inviting reception area but often miss the crucial element that can turn their waiting room into a conversion machine. That’s Michele Ahlman’s expertise. She works with practices to transform their awkward waiting rooms into reve
Unlock Scalable Growth: Marketing Hacks For Busy Audiology Practices
Hearing healthcare practitioners work hard to keep their practices busy. But more patients often equals less time for marketing, the very tool that brought them in. To avoid taking two steps back, practice owners must adopt smart marketing strategies instead of winging it. Having run and sold his successful practice, Brian Urban, President of CounselEAR, offers a unique perspective on the
Banish Burnout and Double Your Profits with Audiology Assistants | Nichole Kingham
Sometimes, you need to ask for help. Or just hire it. Nichole Kingham of Audiology Academy has developed a widely used audiology assistant training program, ensuring practice owners can capitalize on the growth benefits of getting help. In this episode, Nichole will explain her reliable processes and procedures for hiring and onboarding assistant audiologists. She will also share her play
Blueprint Solutions: 45% of Your Patients Will Buy Their Next Hearing Aids From a Competitor! | Henrik Nielsen
If you’re stuck in a revenue rut, the culprit might be a need for better efficiency in your practice management. Office management software can simplify operations and enhance patient retention, yet the plethora of features may be daunting. Henrik Nielsen’s expertise and experience working with private practices make him an excellent guide for perplexed practice owners struggling to figur
Commit First: The Secret to Building Your Dream Practice | Erik Sorenson
Some hearing care providers struggle to take the first step in starting their dream private practice, while others feel stuck, unable to grow their practices to achieve the balanced life they desire. The common problem? Difficulty in committing. This isn't a flaw but points to the need for a better understanding of effective commitment strategies. This is where Erik Sorenson, author of Co
My Vitals Pro: Turn Your Data Into Insights and Make Decisions With Confidence | Chelsea Treseder
Drowning in data, but starved for insights? Chelsea Treseder co-founded My Vitals Pro to help practice owners simplify data analysis without significant time investment. In this episode, Chelsea dives deep into how her interactive KPI dashboard helps practice owners make sense of the data. She also offers practical strategies for growing private practices and highlights emerging trends in
How I Grew From 2 to 7 Locations in 5 Years | Jason Leyendecker
When a private practice starts to gain momentum, there’s often a scramble to keep up with growing demand. Jason Leyendecker, the owner of Audiology Concepts and the president of ADA, experienced this firsthand as he grew his practice to seven locations throughout Minnesota. In this episode, you’ll learn how Jason upheld his practice culture and patient relationships as he scaled his pract
AudBoss: What I've Learned Serving 1300 Private Practice Owners | Amit Gosalia
Feeling perplexed by the business side of the hearing industry? First-timers may feel confused about making partnerships work, while experienced practice owners might feel lost in managing a growing practice. Dr. Amit Gosalia, a seasoned and business-savvy audiologist, has been through it all, from buying and exponentially growing a practice to selling it at a good price. In this episode,
How This Practice Owner Scaled Using Video Marketing | Madison Levine
Madison Levine, the owner of Levine Hearing, rapidly grew a successful practice by leveraging the power of video. In this episode, she sheds light on her patient-centric approach and shares her strategies for growing her practice with effective video marketing.Madison Levine is the founder of Levine Hearing, an independent provider offering hearing and balance services. She manages a dive
I Bought 14 Audiology Practices, Grew Them, Then Sold Them All! | Jesse Aldous
What if your practice isn’t worth what you think? Jesse Aldous often has to ask this question. He is an experienced acquisitions advisor and former practice owner with 14 years of experience and two successful exits under his belt. In this episode, Jesse shares key strategies for growing a practice exponentially and breaks down what it takes to achieve higher valuations. Jesse Aldous is a
Oticon: 23 Million People in the US Need Hearing Aids and Don’t Have Them | Gary Rosenblum
Are you losing patients to competitors with the latest tech? Staying on top of changing market dynamics can feel like trying to outrun a speeding train. To keep up, practice owners need a clear strategy to ensure growth and sustainability. Gary Rosenblum, President of Oticon, excels in driving innovation in the hearing care industry. In this episode, he offers insights gleaned from his ex
Selling With Noble Purpose: Drive Revenue for Your Practice Without Feeling Salesy | Lisa Earle McLeod
Running an audiology or hearing aid practice naturally involves navigating financial pressures. Yet, practice owners must be careful not to get caught up in crunching numbers at the expense of their passion for helping others hear better. Lisa Earle McLeod, the creator of the ‘noble purpose’ philosophy, advocates for a different approach that places purpose above metrics. She demonstrates
Audiology Mastery: How to Build Your Dream Practice
Recent changes in Audiology have left many practice owners struggling to grow. With 3rd party payers becoming more prevalent and reimbursements going down, getting enough people through the door to grow your practice is more challenging than ever before.This podcast is designed to provide you with the resources you need to grow your practice.Host Kevin St.Clergy has been helping audiology
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