Fortune's Path Podcast
The Fortune's Path Podcast examines how virtue can play a role in business. It argues that by helping others get what they want, you can get more of what you want. The show is hosted by Tom Noser and Ted Noser. More information is available at fortunespath.com.
Episodes
Chris Barkley - How to Make it in Independent Film
What does it actually take to break into show business? Chris Barkley has produced three feature films, reads scripts for The Black List, and votes on film of the year for the Producers Guild — which means he sits on the side of the table where the answer is usually no. Chris and host Tom Noser dig into why that no is almost never honest, what separates the one or two great scripts Chris has read
Greg Ceccarelli — Cut Twice, Measure Once
Greg Ceccarelli is Chief Product Officer at Spec Story, an AI-first startup building tools to make AI coding easier and safer. Before Spec Story, Greg held product leadership roles at Pluralsight (CPO), GitHub, Dropbox, and Google, and earlier spent years as a consultant at Alixpartners and IBM.
In this conversation, Greg and Tom cover:
Moving fast vs. planning — Greg's "cut twice, measure once"
Oliver Dauert — Biodiversity for Business
Oliver Dauert is the founder of Wildya, a consultancy helping nature NGOs and nature businesses grow their impact by getting better at marketing, sales, and personal branding. A Berlin native who wanted to be an elephant seal at age five, Oliver studied business specifically to understand how to change the systems driving the biodiversity crisis. After two years of pivots — from eco-anxiety coachi
The Death of Seat-Based Pricing with Lee Bridges
Episode DescriptionAI is fundamentally changing how SaaS companies should think about pricing. When your software makes teams 70% more efficient, charging per seat means you're literally shrinking your own market. In this conversation, product management veteran Lee Bridges explains why seat-based pricing is a burning platform and what comes next.Lee, returning to the podcast after five years, rec
Kerry Cicero - How to Be a Good Leader When No One Told You How to Be a Good Leader
[00:01:00] Kerry's journey from personal adversity to leadership expertise[00:04:00] The book's target audience: new managers and struggling leaders[00:08:00] Growing up with six brothers and two sisters across blended families[00:09:00] The pivotal moment: losing her mother at 16 and moving in with her father[00:12:00] Good bosses vs. bad bosses: more than just opposites[00:15:00] Leading with gr
Ashley Kent: Balancing Life and Business
Ashley Kent - Founder & CEO of Clear Star Creative, a boutique marketing growth agency specializing in venture-backed health tech companiesKey Topics DiscussedBuilding a Sustainable Business and Life BalanceManaging a 15-employee company while raising two young children (ages 4 and 6)Finding joy in simple pleasures: working out, good food, and family timeThe reality of being a working mom in a sma
The Art of Business Leadership with Anderson Williams
In this episode of the Fortune's Path podcast, Tom Noser interviews Anderson Williams, Principal for Talent Development at Shore Capital Partners, a private equity firm that partners with entrepreneurs and industry executives to drive growth in micro-cap businesses. Anderson brings a unique perspective from his diverse background as a classroom teacher, entrepreneur, sculptor, painter, writer, and
David Ells — xAPI and How to create a tech standard
[00:00:00] - IntroductionTom: Setting up today's discussion points: establishing new standards in software, using tech for effective learning, and the possible conflict between educational system administrators and students.Guest: David Ells, Managing Director of Open LMS, an open-source learning management system provider.Overview of David's background in online learning with over 15 years of exp
JJ Rosen on Being In The Right Market at the Right Time
JJ: "My my dad was in the music business. He did this thing called mobile recording, where he had this 18 Wheeler truck, in the back of it was a recording studio. And so he would go around the country recording, you know, all kinds of live concerts and albums. And so by the time I got to maybe, I guess, seventh grade, my summers, I was a roadie. So I did that for my summers. And that was really fu
Eve Eden on Designing for Accessibility, Anticipating Technological Development and Designing for Product Led Growth
"8% of the male population is colorblind, especially to red and green. And so think about the stock market and how that reads, or any kind of financial or big data company and their prevalent uses of green and red. People see those colors in shades of yellows and beige. ...I think accessibility design is still up and coming. I think user experience as an industry is still in its infancy... incor
Jake Levirne On How to Use AI and The Internet the Right Way, How It Affects Our Psyche and How to Use New Tools Ethically.
On the risk of AI programing leading to crummy software: "At the end of the day AI is just a tool, right? And so it's how we choose to use it that could have impacts there. If we allow AI usage to be an excuse to move quickly [when developing software], but sloppily, then yeah, we're going to build more and more software that is is tenuous and has the potential of falling over."On the idea of AI b
Beth Antony: Navigating a Better Way Through the College Application Process
Key Takeaways“Applying to college is a series of tasks where you need information, guidance, and you need support through your own discernment process. It doesn’t have to be terrible. It doesn’t have to be scary.”“I use the word discern a lot. And I do that intentionally to discern who they are. Because when you start a college as a freshman, you're not the same person you are when you finish as a
Sloane Scott on Healthcare Self-Pay, Creating Shareholder Value
2:12 - Why she became a self-pay patient after two medical bankruptcies. 9:22 - How to navigate self-pay by removing fear-based thinking (I must have health insurance) and negotiate with every single healthcare service you pay for. 11:02 - The freedom that comes with leaving health insurance behind and embracing self pay.11:58 - How hospital foundations and patient pay advocates have emerged to em
Jason Moore on Selling SaaS into Healthcare
Takeaways: Selling into healthcare takes a long time - for good reason.Having worked in both the education and healthcare market selling software, both are difficult markets. While healthcare has more budget than education, both take forever to make a decision.Young entrepreneurs should think about getting some enterprise-level experience before starting a company.How entrepreneurship is like pare
Eric Satz Makes the Case for Alternative Assets
Takeaways: Why it's not so much that Eric is a believer in alternative assets, but that he believes in a diversification of investment portfolios. That illiquidity of alternative assets is a feature, not a bug. The legal challenges of getting Alto started took longer than the anticipated technical challenges of simplifying the workflow processes of alternative investments.The 'greater fool' theory
Sharon Chou — How to AI
TakeawaysUnderstanding the basics of circuits and quantum computing is essential in comprehending the potential of AI.Transparency and explainability are crucial in AI decision-making to ensure accountability and mitigate bias.Data curation is a critical step in developing AI models to avoid unintended biases and improve accuracy.The application of AI in mortgage and loan decisions requires carefu
What Software Makers Can Learn From Adidas
Norbert talks about how Adidas starts its shoe manufacturing process, beginning with a business unit who outlines the market need in a comprehensive brief. Then, a designer group begins experimenting with colors, materials and textures. "There's 250-350 operations that need to happen to put one pair of footwear together, so it's a long process... taking up to 16 months," says Norbert.Every new mat
Rich Bouchner: Dogs, sales, and Life
How can a dog get you through bad times? How does selling door to door to non-English speakers prepare you for a career in finance? What should you look for when investing in real estate?
These are some of the questions we ask Rich Boucher, veteran real estate investor, dog lover, and sales expert. Rich is the Senior Director, Capital Markets for Alpha Investing, a private equity real estate fi
Chris Boyd: Fintech and Incentivizing Hourly Workers
Tom talks with Chris Boyd, former VP of Product at Nashville unicorn Built Technologies and now head of product for Trunk Tools, a construction fintech startup. At Built and now at Trunk Tools, Chris is focused on solving the skilled labor shortage by enabling project leaders to increase workforce productivity, safety, and profitability by aligning incentives from top to bottom.Chris joined the Fo
Ray Guzman — AI & Overcoming the Paper Ceiling
Ray Guzman, CEO of Switchpoint Ventures, talks about how he joined the military at 17 years old, met his wife shortly after joining the military, and life got really real, really fast. Ray got involved in computer training with a focus on automation. Ray and his wife invested in a commuter in 1995 and became early adopters of technology. Ray tells Tom what non-technical people should know about AI
Andrew Kerr-How making software is like making a movie
Andrew tells Tom about his book The Humility Imperative. Andrew tells how he likes speaking about and teaching on leadership, and how the book came from requests from students to write down his message. Andrew describes how Jim Collin's Good to Great influenced his thinking on humility in business. Andrew tells how ambition directed on behalf of a cause is much more powerful than personal ambitio
Luther Cale— Working to make healthcare safer, remote from Ecuador
Luther Cale, Vice President of Clinical Programs at Healthstream, the leading healthcare talent management and clinical readiness solution, talks with Tom about how he enjoys living in Ecuador and raising his daughter there. Luther has been working from other countries for over 15 years. He tells us when it's important to be back in the office and when it's better to be remote. Tom talks about the
Chris Bradle — Is it good to be genuine at work?
Long time designer, distance runner, and product leader Chris Bradle tells Tom about how his career as an athlete has effected his work in business. Chris suggested that the difference between winning new business and losing is being genuine. Tom asks if it's even a good idea to be authentic at work. Tom tells a story about getting laid off and asks if professionalism is like putting on a mask. Ch
Nigel Hammond-Making SaaS Sticky
Nigel tells Tom about his company Foresight and how it helps other B2B SaaS companies make their customers successful. Nigel didn't set out to be an entrepreneur. He worked at DealCloud with his co-founder when DealCloud went from series A through acquisition and finally to IPO. Nigel worked in sales there but found that unfulfilling. He moved to account management and focused on giving clients mo
Amin Haidar-Managing Product Managers
How do you manage and measure product managers? What is the Shape Up methodology and why should you care about it? How do you build a process that creates great products?These are some of the question Tom asks sales and product management veteran Amin Haidar, a six year veteran of Asurion, one of the largest and most profitable private tech companies in America. Tom first met Amin while he was sti
Walter Hindman—Junkdrop & Charity for Profit
26 year old Walter Hindman tells Tom how he became CEO after losing his job during COVID when his offer was rescinded. Walter tells Tom about Junkdrop Nashville, his junk removal business that gives reusable material to charities. Walter explains why integrity is important to his differentiation. Walter does not give his donors a tax break, but he does show them where their reusable items end up a
Teja Yenamandra—How you know it's time to raise money
Teja Yenamandra, CEO of gun.io, a staffing and placement firm for software engineers, talks about why he took money after boot strapping his business successfully. Tom and Teja discuss the future of software engineering, automation, and ChatGBT. Teja sees automation being used for invoicing and other parts of running his business, but not for writing code just yet. Tom talks about how insight hasn
Cooper McGoodwin - prioritization and delegating to a two year old
Long time product manager Cooper McGoodwin talks about priotizing features, delegation, and potty training his two and half year old. He and Tom also discuss the pitfalls of scrum and agile, why roadmaps are necessary but overblown, why the only roadmap that matters is the one you can keep in your head, and how prioritization should follow moral principles. Tom makes a case that bad user experienc
Ben Kettle – Why product and sales are the same job
Ben tells the story of how he started his sales consultancy. Ben talks about getting laid off and how he helped his team, many of whom were also laid off, through the process. Ben says if you're not getting pulled into working for yourself then maybe you shouldn't do it. Tom talks about how anyone who is in the arts like an actor or a writer is in business for themself. Ben and Tom talk about how
Katie Reilly: Winning is when all boats rise
Katie Reilly, long-time product management leader, describes how product management is the glue between technology, sales, and go-to-market and how any organization can benefit from product management. Katie and Tom discuss how the discipline of product management is needed to make sure a product meets the needs of the market. Tom asks Katie how she applies product management to her own life. Kati
Robert Carroll – Interface design and asking, "What do you want to achieve?"
Robert Carroll, successful entrepreneur and product leader, tells Tom about his journey as a father and how he’s approached different stages of his career based on his personal needs. Robert tells about an early digital video product he built that sold for $300,000 a unit, and then discusses how a technical advantage can evaporate quickly. Tom asks if it's better to be consistently bad in software
John Farkas – Collaborative Leadership
John Farkas, founder of Golden Spiral Marketing, tells how his first job working in a hardware store prepared him for a career in marketing. According to John, marketing is largely about helping people find the right tools to get a job done. John talks about how his first career in theater led to the founding of his digital agency. From theater John learned there are many different ways to get an
Chris Gann – Only Fools are Certain
Chris Gann started in product development when he was very young, working in healthcare EDI at the dawn of HIPAA while promoting his punk band. Chris taught himself to use the resources available and "read recipes" to make new products. "I learn through doing," says Chris, "and it can be hard to give direction to others when you learn through doing." Today Chris is a leader of other product manage
Bob Batcheler – Growing Your Network with Lean
Bob "Batch" Batcheler shares his secret for growing his consultancy and finding great companies. He gives his services away, and that makes people want more. Batch tells how his initial conversations lead to one of three outcomes: he has no interest (almost never), he knows someone who can help more than him, or he knows how he can help. Batch tells how his free exploration leads to a request for
Ann Howard on Leadership and Feeling Good About the Future
Ann Howard, product and technology leader, talks about how leaders need to share information widely and make decisions publicly. Ann says leaders are charged with predicting the future. She lays out her method for making decisions, knowing that there are very few decisions that are irreversible. Ann describes how to scale decisions down, test them, and get information about risks, describes the di
How to find companies to invest in and what it takes to sell with Adam Zais
What makes a great sales person? And how do you pick a company to invest your money and talent with? These are some of the questions we ask old friend of Fortune's Path Adam Zais. Adam is a longtime technology leader with many early stage successes and positive exits to his name. Tom and Adam discuss what the early days of the PC were like, and how Adam created a product that integrated both hardw
Do we really have to keep faxing medical records? Carm Huntress and Credo Health
Carm Huntress, CEO of Credo Health and four-time company founder, talks to Tom about improving access to medical records and other things digital health. Carm explains what Credo does, and why it's good. Tom and Carm disagree about why healthcare systems spend money. Carm tells why he believes transparency and data will lead to cannibalization in not-for-profit healthcare as expensive procedures a
Eric Carroll - Family first: building a career and a wonderful home life
Eric Caroll grew up in an entrepreneurial household. His father did the “grind” of running his own business but always made time for his family, even if it meant burning the midnight oil once the kids were asleep. Eric appreciated his dad’s clear-eyed focus on what mattered most. In his career as a product leader, Eric has strived to be equally clear in his vision - for his products, for his perso
Bill Horne - Discernment and listening in executive leadership
Bill Horne built the foundation of his career in sales at IBM and realized his dream of becoming an executive at age 40. He is a committed lifelong learner who believes in active listening - and it shows. Bill follows staffing advice he learned from a rug merchant on a flight from Atlanta to Salt Lake City in the 1980s. And credits his mentor with teaching him how to gather and be discerning about
Anne Chaconas - Building love, trust and consistency through marketing
Anne Chaconas likes vanilla, but she doesn’t want to be vanilla. She’s visually “out there” in most tech leadership spaces and wears her beliefs on her sleeve. Anne explains that knowing yourself and being honest alienates some people but keeps the people who matter most close, forming your tribe. She hopes that her visibility in tech spaces invites other people like her to see themselves in the s
Shannon Hooper – stoicism and growing healthcare companies
Shannon Hooper talks about how she stays inspired by looking at what's happening on the bleeding edge of technology, particularly writing about the Metaverse – our shared digital reality. Tom asks Shannon if we behave the same way in virtual worlds as we do in the real world, and Shannon says it depends on generations. Shannon also talks about how virtual reality could be applied to therapies for
Chuck Garcia – Leadership Communication, Executive Presence, and Emotional Intelligence
What makes a good leader? Does it change with the size of an organization? How do you find your safe place when you have to make an important presentation? And why did Michael Bloomberg have a hard time connecting with voters when he ran for President? These are some of the questions we ask Church Garcia, professional speaker, executive coach, and bestselling author. Chuck tells what he learned ab
Gavin Ivester – A world of possibilities
Tom talks with innovation leader and brand builder Gavin Ivester. Gavin is the former Vice President of Design for Bang & Olufsen, the beloved maker of artful audio equipment and televisions. Gavin talks about creating a principle driven design strategy that delivered double-digit growth in a painfully competitive market, how he started at Apple where he was employee number 2,454, and how he made
Wise Product Management – Chris Boyd of Built Technologies
Back in November Tom talked with Chris Boyd, start-up advisor, mentor, and one of the wisest people we know working in product management. For over five years Chris has been the head of product for Built Technologies who recently announced a series C round worth $88M. Tom and Chris talk about Chris's transition from project manager to product manager and play a game of "spontaneous product develo
Future of Food with Mohit Pureby
Back in September Tom talked with Mohit Pureby, long-time food production executive, entrepreneur, and expert in the Asian market. Mohit is a 24 year veteran of Cargill, a giant in food production, and is now the Director of Distribution and Business Development, Asia at Bunge, an American agribusiness and food company. Tom and Mohit talk about how we can feed 9 billion people, Earth's estimated p
Tom on Tom: Excerpts from Tom’s book
Tom explains how he wrote his book Fortune's Path: How to Use the Principles of Recovery to Find Fortune and Happiness, why he wrote it, and how he feels now that it's done. Tom also reads the 12 Steps of Product Management (we all have to manage the products that are our lives), the Forward (written by his son Joe Noser, 23) and the Introduction. Fortune's Path: How to Use the Principles of Recov
Dan Hogan – What crypto and bourbon have in common and what it takes to be a good entrepreneur
Dan Hogan, founder of Barrel Stock Trading Company, a fund that invests in Kentucky Bourbon, talks about learning from failure and success and why we shouldn't try to choose between achievement and enjoyment. Dan believes money is the lifeblood for any entrepreneur. Dan's first investor was his father, who bought a 1984 Cadillac Fleetwood with 410,000 miles to support Dan's limousine business. Dan
Jonas Fridrichsen – How to sell SaaS products into healthcare and why we have to love to succeed
Jonas Fridrichesen, long-time sales leader and Chief Revenue Officer for VerityStream, a healthcare credentialing and verification Software-as-a-Service platform, talks about leading sales teams, rising above the noise in healthcare, and why the challenger sales model appeals to him. Jonas describes how his teams have grow revenue by building awareness before demand, why he prefers sales to market
Joshua Oakes - Performance marketing and using data well
What is performance marketing, and how do you incorporate data into your marketing? What are the jobs of marketing and sales? What’s it like to enter the workforce during an economic downturn? These are some of the questions we ask Joshua Oakes, Creator and Founder of the Who First Framework, an audience understanding, product development, and customer acquisition process for executives, investors
Bonnie Comley – Starting a streaming service to make Broadway shows accessible to everyone
Tom talks with multi-award winning Broadway producer Bonnie Comley, co-founder of BroadwayHD, an on-demand video streaming service for Broadway quality live theater. Tom and Bonnie talk about Bonnie's career as an actor, an on-air television personality, Broadway producer, technology start-up founder, and parent. Growing up the daughter of entrepreneurs, Bonnie learned how working in an elevator r
Cyndee Sugra - How to use data to build a digital product and why being an entrepreneur is different for women
Tom talks to Cyndee Sugra, serial entrepreneur, creator, musician, founder and Chief Strategy Officer of the Werck Group, a values-driven strategy and product consultancy firm in the Netherlands. Cyndee started, grew, and sold a successful digital agency in Los Angeles before following her dream to live in Amsterdam. Cyndee talks about how she got to Amsterdam, recovering from founder burnout, why
Brad Stinson - Leadership & Culture: What do Gandhi and the Golden State Warriors Have in Common
Tom interviews Brad Stinson, founder and CEO of the Collective Global, a culture consultancy in Nashville. Brad talks about how failure has made him an expert on the culture required to support transformational success and how the Collective Global studied a diverse set of transformational leaders to identify the steps organizations need to take to build relationships that foster success.
Preview: Brad Stinson - Leadership and Culture: What Gandhi and the Golden State Warriors Have in Common
In this preview of episode 12 of the Fortune's Path podcast, Brad Stinson, founder and CEO of the Collective Global, a culture consultancy in Nashville, talks about how failure has made him an expert on the culture required to support transformational success and how the Collective Global studied a diverse set of transformational leaders to identify the steps organizations need to take to build re
Mark Tochtenhagen - What makes an entrepreneur? And how do you find product-market fit?
Mark Tochtenhagen, entrepreneur, product leader, and Senior Vice President of Product at Quovant, a private equity backed legal services and technology company, talks about the sacrifices of being a founder, what it takes to build a business, why he's an entrepreneur, what it's like to grow up in an entrepreneurial family, how to bootstrap a business, how to find product-market fit, how to get goo
Paige Collins - start-up life, how product and customer success win together, and how to raise busy kids
Paige Collins, Vice President of Customer Success at fast growing XOi, talks about being proactive, data driven, and obsessed with making customers successful. Paige describes how XOi navigated COVID-19 with their clients by giving things away and pursuing virtue. She also talks about how to succeed with a board, the problems many start-ups fall into, how to select great customer success talent, w
Brian Adams - real estate investing and how not to let money ruin your family
Brian Adams, President and founder of Excelsior Capital, super-smart, clear, and engaging investor talks with Tom about how to not let money ruin a family and why real estate is a good investment. Brian tells Tom how Excelsior Capital works, why you need to take taxes and fees into account when evaluating the return on an investment, why cash is what matters and not gross IRR, why the S&P 500 is n
Preview: Brian Adams - real estate investing and how not to let money ruin your family
Brian Adams, President and founder of Excelsior Capital, super-smart, clear, and engaging investor talks with Tom about how to not let money ruin a family and why real estate is a good investment. Brian tells Tom how Excelsior Capital works, why you need to take taxes and fees into account when evaluating the return on an investment, why cash is what matters and not gross IRR, why the S&P 500 is n
Harrison Stuart - founding a school as startup
Just in time for back to school, Tom talks with Harrison Stuart, founding head of one of Nashville's most dynamic startups, the Episcopal School of Nashville. Harrison is the real deal, a level-5 leader who's collected an amazing staff of educators and supporters determined to create a great, inclusive, affordable, neighborhood school in East Nashville. Harrison talks about the challenges of openi
Harrison Stuart - school as startup
Just in time for back to school, Tom talks with Harrison Stuart, founding head of one of Nashville's most dynamic startups, the Episcopal School of Nashville. Harrison is the real deal, a level-5 leader who's collected an amazing staff of educators and supporters determined to create a great, inclusive, affordable, neighborhood school in East Nashville. Harrison talks about the challenges of openi
Jim Reeves - sales as problem solving in a time of COVID-19
Jim Reeves, a twenty year veteran sales leader in healthcare IT, talks about how the key to effective sales is to have a burning intellectual curiosity to know your customer, how good sales technique is more about question asking and problem solving than manipulation, and how to work with clients who don't trust you. Tom and Jim also talk about how Viktor Frankl's "Man's Search for Meaning," faith
Ronald Webb, Jr. - servant leadership is more than you think
Ronald Webb Jr., product leader, pastor, father, mentor, and veteran difference maker, confesses his love for Tom and his barber, what success means, how to allow our life principles to govern our corporate behavior, what's the right way to communicate with your team and your family, real world examples of customer delight, and the true meaning of servant leadership. Tom gets schooled on that one.
Anderson Williams - why being wrong helps make us right
Tom interviews Anderson Williams, author and COO at BOS Framework, on why knowing you're wrong is the beginning of getting things right, how the right kind of failure can build trust, using writing to be better at work, how BOS Framework is going to market, what's a product manager's role, what's the right way to treat customers, and how power works at work. BOS Framework is a recent addition to t
Preview - Anderson Williams on power at work
Tom interviews Anderson Williams, author and COO at BOS Framework, on why knowing you're wrong is the beginning of getting things right, how the right kind of failure can build trust, using writing to be better at work, how BOS Framework is going to market, what's a product manager's role, what's the right way to treat customers, and how power works at work.
Christy Frink on making the most of an involuntary hiatus
Tom and Christy discuss why users and students never do what you think they will, why we have to be still to find what we really want from life, and why we have to focus on what we can control to stay happy and productive.
Preview of Christy Frink - How to make the most of user actions when they won't do what you want
Hear a preview of the next episode of the Fortune's Path podcast. We interview product leader and problem solver Christy Frink. Christy talks about how she's staying busy and happy while being unemployed, defining a good life for herself instead of buying into someone's idea, and making the most of whatever those pesky users do, even if it's not what you want.
The Full Aaron: Aaron Briggs on his life as a product
Tom and Aaron Briggs talk about good questions to ask product managers during job interviews and how to answer them, what love on a product team looks like, how Aaron made the transition from individual contributor to team leader, and what's one of Aaron's favorite products.
Aaron Briggs on his life as a product
Here's a preview of the next episode of the Fortune's Path Podcast with Tom Noser.
Lee Bridges— can love be a differentiating feature?
The first episode of the Fortune’s Path Podcast features an interview with Lee Bridges, successful entrepreneur and senior product manager at XOi about Lee’s favorite virtue, how he applies it at work and home, why he started a family, and how love can lead to monopoly profits.
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