Estheticians in Business
Estheticians in Business is a podcast hosted by Allyson Steinberg for estheticians who want to build a profitable and sustainable business. It offers practical tools, mindset shifts, and marketing strategies for both beginners and experienced professionals. The show focuses on helping listeners stay fully booked, increase their income, and gain financial security. Episodes aim to serve as a roadmap for growing a thriving esthetics business.
Episodes
If They Have to Ask How to Book, You Need to Fix That
Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.But then they couldn't figure out where you're located, which service to choose, or how to actually book with you.And just like that, you've potentially lost a client.In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you c
You’re Making Money. So Why Does It Still Feel Tight? (1/4)
You’re Making Money. So Why Does It Still Feel Tight?You’re making more money than you used to... so why does it still feel like there’s never enough?In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it.I’m sharing what this looked like in my own business when
Why Clients Get to Your Booking Site and Leave
More services don't always make your business more appealing.Sometimes they just make it harder to book.If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.She doesn't want to become the esthetician
The Clients You Might Be Losing Without Realizing It
What happens when a potential client calls while you're in the middle of a facial and you can't answer?In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business.We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and ho
How to Use Local Facebook Groups to Get Esthetician Clients
How to Use Local Facebook Groups to Get Esthetician ClientsLocal Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.You want to become the esthetician people in that group actually recognize, remember, and eventually recommend.In this quick Monday Marketing episode, I'm breaking down ho
Can Your Business Afford You?
You had a $10K month. Amazing.But how much of that $10K actually became YOUR money?In this episode of Estheticians in Business, we're talking about the number that doesn't get talked about nearly as much as revenue: what your business actually pays you.I'm sharing what happened when I hit my first $12K month and my husband asked me, “Okay... but where is it?” 😂 Because even though my b
If they don't know you exist....
People Can't Book With You If They Keep Forgetting You ExistYou can be an incredible esthetician, but if people don't know you exist, they can't book with you.And sometimes they DO know you exist. They saw your post. They thought about booking. They meant to come back to it.Then life happened.In this Monday Marketing episode, we're talking about why consistently reminding people ab
Your Clients Don’t Get First Dibs on Your Calendar
Put Your Vacations on the Calendar Before Your Clients DoIf you own your business, why does it sometimes feel like your clients own your calendar? 😂In this episode, I’m sharing something I started doing every January when I was still in the treatment room: blocking off my life before opening my calendar to clients.Vacations, birthdays, anniversaries, holidays, random Wednesdays off... if it was im
This is actually how you get clients
Your client probably isn't waking up thinking, “You know what I need today? A 60-minute customized facial with LED.” 😂She's thinking about her dry skin. The breakouts she's still dealing with at 35. The dark circles that make her look more tired than she feels. The 14 skincare products sitting on her counter that she has no idea how to use.The appointment is what she books. But what ha
$0 to $10k
🎙️ You Probably Don’t Need More Clients to Hit $10K MonthsIf I gave you 10 new clients next month, would that automatically get you to a $10K month?Or would it just make you busier?In this episode, we're talking about why more clients, more services, more posting, and more education aren't always the answer when you're trying to increase your income.Because you can be fully booked and
Why No One Is Booking From Your Instagram
Your Marketing Might Be Too EducationalYou've been told to educate your audience, so you post about ingredients, treatment benefits, and how skincare works. But does knowing more about skin actually make someone want to become your client?In this Monday Marketing episode, we're talking about the difference between being an educator and being an interpreter in your marketing. Your potential
What If Nothing Is Wrong With Your Business?
Episode description:Solo estheticians are constantly looking for something to fix. A slow Tuesday, a reel that flops, a client who doesn't rebook, and suddenly it feels like the whole business needs an overhaul. Allyson breaks down the difference between an incident and a pattern, and why changing everything the moment something feels off usually does more harm than the thing that actually wen
Your Marketing Should Answer the Question They're Already Asking
If you're constantly wondering, “What should I post?” I want you to start asking a completely different question:What is my client already thinking about today?Your potential client probably isn't waking up wondering about the benefits of dermaplaning or which modality you use during a facial.She's thinking:“Why does my makeup look like crap lately?”“Why am I still breaking out at 35?”
Microneedling, Money & JuvPen: What Estheticians Need to Know
Link to JuvPenMicroneedling can be an incredible treatment for your clients, but it can also be a really profitable addition to your business when you understand how to use, price, package, and actually SELL it.In this episode, I'm sitting down with Bree Holt, Head of Sales and Education and in-house esthetician for JuvPen, to break down microneedling from both the treatment AND business side.
Your Clients Should Know What Happens Next
Your clients don't automatically know what they're supposed to do next.They don't know when they should come back, which products they should be using, what happens after they finish a package, or how they're supposed to maintain their results.You're the esthetician. You know. They don't.In this Monday Marketing episode, we're talking about all the places in your busine
8 Questions That Reveal What Kind of Business Owner You Really Are
Episode description:You could be the best esthetician on the planet and still need to get better at being the person responsible for your business. Allyson walks through the performance review she'd give herself, and challenges you to give yourself one too: 8 questions that reveal whether you'd actually hire yourself to run your business, from bringing in new clients to protecting your tim
What Are You Teaching Your Clients to Expect From You?
Episode description:Every discount you offer when you're slow, every DM you answer at 11pm, every time you squeeze someone in last minute, you're teaching your clients how to treat your business. Allyson breaks down the small, repeated things that quietly train clients to expect discounts, skip booking ahead, and treat your calendar like it's always open, and what to do instead so clie
Stop Tracking Followers, Start Tracking These 6 Numbers Instead
Episode description:Followers, likes, and comments feel like progress, but they're rarely why an esthetician actually becomes profitable. Allyson breaks down the six numbers she'd track every single week if she were starting over: conversations, referrals, rebooking percentage, average ticket, follow-ups, and client lifetime value, plus a real coaching story about a client whose retention
What I'd Actually Do If I Only Had 5 Clients Booked Next Week
If you opened your calendar and only saw five clients booked for next week, would you panic? Allyson breaks down the exact six-step plan she'd run herself, from how to treat the clients you do have to the follow-up most estheticians skip and the content you can film while you're already in the treatment room. This isn't about hoping more people show up. It's about what to actually
The Real Reason Estheticians Don't Grow Their Business
Have you ever posted on Instagram, gone to one networking event, or sent one email and thought, well, that didn't work? Same. This week I'm telling you why that's the wrong question entirely.I got real with you guys about my 75 Strong challenge, my postpartum body, and why I picked the stair stepper three times a week instead of quitting when everything else got hard. And then I connected it to th
The Hidden Ways Solo Estheticians Lose Thousands Every Year
You may think the only way to make more money is to bring in more clients.But sometimes, the money is already sitting inside your business. It is just leaking out through small habits and missed opportunities that add up over time.In this episode, I am breaking down six ways solo estheticians quietly lose thousands of dollars every year and what to focus on instead.Why not following up can cost yo
Your Clients Don't Actually Want a Facial
Estheticians in Business Facebook Group Estheticians in Business Membership (use the code PODCAST to get $15 off your first month) Your Clients Don't Actually Want a FacialWhat if I told you your clients aren't actually booking you because they want a facial?It sounds a little backwards, but hear me out.People don't book facials because they love facials. They book them because of what
Just Remake the Matcha: What Every Esthetician Can Learn About Customer Service
Sometimes the biggest lessons in business come from being the customer.In this episode, I'm sharing two experiences my family had while we were out over the weekend—one at a coffee shop and one at a restaurant—and why both completely changed whether I'd return.The lesson?Sometimes it's not the mistake that loses a client.It's how you respond to it.Whether it's a client who isn&
Why Your Business Feels So Hard (And How to Simplify It)
Why Your Business Feels So Hard (And How to Simplify It)If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership.Use code PODCAST for $15 off your first month.Does your business ever feel like you have to do everything just to get clients?Post more.Learn another strategy.Bu
The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business
Resources & LinksJoin the Estheticians in Business Membership Use the code PODCAST for $15 off your first monthThe Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business"I'll do it later."It sounds harmless.But those four words can quietly cost you clients, income, and momentum.In this episode, we're talking about why putting off the small
The Habits That Made Me a Six-Figure Solo Esthetician
How do you build a six-figure solo esthetics business?Was it luck? A huge Instagram following? Knowing the right people?Not even close. In this episode of Estheticians in Business, Allyson shares the real habits that helped her grow a six-figure solo esthetics business in less than 18 months after moving to a new city where she knew almost no one.These weren't flashy marketing hacks or overnig
This is what is slowing your business down
The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business"I'll do it later."It sounds harmless.But those four words can quietly cost you clients, income, and momentum.In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking
The Mental Blocks Keeping You Stuck in Business
✨ Estheticians in Business MembershipIf you're looking for ongoing business coaching, marketing support, practical trainings, and a community of solo estheticians who are growing together, the Estheticians in Business Membership was built for you.Use code PODCAST to save $15 on your first month.If you've ever thought..."I'm not ready.""What if people judge me?"&qu
Your Next 90 Days Could Change Everything
Resources & Links:Join the Estheticians in Business MembershipFollow me on Instagram: @estheticiansinbusinessJoin the Estheticians in Business Facebook CommunityYour Next 90 Days Could Change EverythingMost solo estheticians don't struggle because they aren't working hard.They struggle because they aren't sure what to focus on next.In this episode, I'm walking you through the same 90-day f
How Estheticians Can Add Peptides to Their Business with Jenn Blanchard
RESOURCES: Become and ELLIE MD Brand Partner: LINKContact Jenn Blanchard via email: jennieb0374@gmail.comEsthetician in Business Facebook GroupIf you've been hearing more about peptides and wondering what they actually are—or whether they belong in your esthetics business—this episode is for you.Allyson sits down with peptide expert Jenn Blanchard to break down peptides in a simple, easy-to-un
The Industry Isn't Too Saturated | Why There's Still Room for You as an Esthetician
Estheticians in Business Membership <<< Have you ever thought:"The beauty industry is just too saturated."In this Marketing Monday episode of Estheticians in Business, Allyson challenges that belief and shares why a crowded industry doesn't mean there's no opportunity—it means there's demand. If you've ever questioned whether there's room for another solo est
Why Clients Rebook, Refer, and Stay Loyal with Cortney Cox
✨ Free Soft Skills AssessmentSoft Skills, Client Communication, and Building a Business People Come Back To with Cortney CoxIn this episode of Estheticians in Business, Allyson sits down with beauty industry educator Cortney Cox to talk about one of the most overlooked skills in the beauty industry: communication.While many estheticians spend years learning treatments, ingredients, and technique
Email Marketing for Estheticians: How to Get Email Subscribers Before They Book
Resources Mentioned:Jen Goff's Done-For-You Email Marketing <<<Jen Goff's Email Vault<<< Estheticians in Business Membership Waitlist <<<Think you need more clients before you start email marketing?Think again.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're ful
Why Being Great at Esthetics Isn't Enough: The Business Skills Every Esthetician Needs
✨ Mentioned in this episode:• Estheticians in Business Facebook Group• Estheticians in Business Membership Waitlist🎙️ Why Being Great at Esthetics Isn't EnoughIn this episode of Estheticians in Business, Allyson dives into a hard truth that many solo estheticians eventually discover: being amazing at esthetics doesn't automatically create a successful business.You can have incredible t
How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business Growth
How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business GrowthConnect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessWaitlist link for the membership <<<Think Facebook is dead? Think again.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can
How to Get Clients 101: Visibility, Trust, and Conversations / Conversions
The Estheticians in Business Waitlist is OPEN!!! HERE IS THE LINK <<<<In this episode of Estheticians in Business, Allyson brings back an updated version of one of her very first podcast topics: how to get clients as an esthetician.Getting clients is not magic, luck, or some secret algorithm. It comes down to visibility, trust, conversations, and consistency.If you’re a solo esthetici
Why Your Marketing Isn’t Working (You’re Quitting Too Soon)
Why Your Marketing Isn’t Working (You’re Quitting Too Soon) | Esthetician Marketing, Business Consistency & Getting More ClientsIf you feel like your marketing isn’t working, this episode might be exactly what you need to hear.In this Marketing Monday episode of Estheticians in Business, Allyson shares why so many estheticians abandon marketing strategies before they have enough time to produc
How Microneedling Can Increase Your Revenue Without Working More Hours with JuvPen
🎙️ Episode TitleIn this episode of Estheticians in Business, Allyson sits down with Bree from JuvPen by Whisper Med to talk about one of the most profitable treatments estheticians can add to their business: microneedling.If you've been looking for ways to increase your income without extending your schedule, this episode is for you. Allyson and Bree discuss how microneedling can help increase
The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips
The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business TipsIf you feel like you never have enough time to work on your business, this episode is for you.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down the small daily habits that actually help estheticians get more clients, increase bookings, improve cons
What Estheticians Need to Fix Before Running Ads
🎙️ What Estheticians Need to Fix Before Running AdsIn this episode of Estheticians in Business, Allyson breaks down what estheticians need to fix before spending money on Facebook ads, Instagram ads, or paid marketing for their esthetics business.If you’re a solo esthetician struggling with inconsistent bookings, poor client retention, confusing messaging, or feeling like your marketing isn’t conv
What A CEO Day Should Actually Look Like for Estheticians | Solo Esthetician Business Organization, Admin Days & Business Growth
If your “CEO day” currently looks like:scrolling Instagram for inspirationpanic-posting contentreorganizing your treatment room again 😅answering random texts all day…this episode is for you. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down what a real CEO day should actually look like as a solo esthetician and why intentional admin time is one of the biggest things
How Email Marketing Helps You Get Clients on Autopilot with Jen Goff
✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100Email Vault Membership✨ FloDesk Discount code: JENGOFF✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficialIn this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down o
Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth
Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business GrowthIf your clients love you but still aren’t referring people, there’s usually a reason.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down why referrals are one of the most powerful ways to grow your esthetician business and how to get more referrals
Signs You’re Undercharging (Even If You’re Scared to Raise Your Prices)
Links and Resources: Brilliance Prosperity Path— Code: EIB for $50 offGlossGenius — 50% off your first 2 months with code EIBFollow Allyson on Instagram: @estheticianinbusinessLearn more about coaching and the Booked Solid Bundle$100M Money Models by Alex HormoziIf you’re fully booked… exhausted… and still stressed about money, there’s a good chance you’re undercharging. In this episode of Estheti
Social Media Basics for Estheticians: How to Show Up Without Overthinking Everything
Resources MentionedEstheticians in Business Facebook GroupBooked Solid BundleEpisode DescriptionIf social media makes you angry, overwhelmed, or stuck in comparison mode, this episode is for you.In this episode of Estheticians in Business, Allyson breaks down the basics of Instagram and social media marketing for estheticians. She covers the mindset behind posting, why consistency matters more tha
The “Unhinged” Things I Did to Become a Six-Figure Esthetician Quickly
Resources: Booked Solid Bundle & Estheticians in Business coachingBefore Allyson became a business coach, she was a solo esthetician doing everything she could to get clients in the door.In this episode, she shares the real, unconventional, and sometimes “unhinged” strategies she used to grow to six figures quickly starting with almost no clients. This episode is not about perfection.It’s abou
You’re Overwhelmed… Here’s Exactly What To Do Today to Get Clients
If you’re feeling overwhelmed, stuck, and unsure what to do in your business… this episode is your reset.In this Marketing Monday, Allison breaks down three simple actions you can take today to bring in clients without overthinking, overplanning, or relying on social media.This is about getting out of your head and into action so you can create momentum fast.Why overwhelm leads to inaction (and wa
How to Raise Your Average Ticket (Without Working More Hours)
Follow on Instagram: @estheticianinbusinessDM Allyson for help with pricing and strategySubscribe for more business training episodesMost estheticians think the only way to make more money is to get more clients.But what if you could make more money with the same clients you already have?In this episode of Estheticians in Business, Allyson breaks down how to increase your average ticket so you can
Just Starting Out? Do These 5 Things First to Get Clients Fast
If you’re a new esthetician (or feel like you’re starting over) and have no idea what to focus on… this episode simplifies everything.In this Marketing Monday, Allison breaks down the first 5 things you should do to get clients without overcomplicating your business. No fancy branding, no perfect setup, no huge following required.This is about visibility, momentum, and taking action so you can sta
Rebooking Secrets: How to Get Clients to Come Back (Even If You Don’t Control Checkout)
Join the Estheticians in Business Membership WaitlistRebooking is one of the biggest differences between estheticians who stay busy and those constantly chasing new clients.But what if you don’t control checkout?What if you work for someone else?What if a front desk handles your clients?In this episode, we’re breaking down how to increase rebooking as a solo esthetician and how to improve retentio
Why Clients Say “I’ll Check My Schedule”… and Never Book (And What To Say Instead)
Join the membership waitlist<<<<If your clients say “I’ll check my schedule” and then disappear… his episode is your fix.In this Marketing Monday, Allison breaks down one of the biggest gaps in retention and rebooking — and why it has nothing to do with your service and everything to do with how you guide the decision.You’ll learn why clients don’t follow through, what most esthetician
Adding Peptides to Your Business: A New Revenue Stream Without More Appointments
Find Jennifer inside of the Estheticians in Business Facebook GroupAnd join a free class to learn more Peptides are everywhere right now. Clients are asking about them, providers are adding them, and many estheticians are wondering if they should bring them into their business.In this episode, Allyson is joined by peptide expert Jennifer from LEMD to break down what peptides are, how they work, an
Organization in Your Business: How to Stop Feeling Scattered and Start Running Your Spa Like a CEO
Estheticians in Business Membership Waitlist! If you constantly feel behind, overwhelmed, or like you're jumping from task to task in your business, this episode is for you. In this Marketing Monday, Allyson breaks down what organization actually looks like in a solo esthetician business and how getting things out of your head and into a plan can reduce stress, increase consistency, and help s
Hustle Culture, Burnout, and the Money Mindset Shift Every Esthetician Needs with Cortney Cox
Links talked about: Use code EIB for $50 off the Brilliance Prosperity Path.<<<$1k Challenge <<<Brilliance Advanced Beauty EducationWebsite: https://brillianceadvancedbeautyeducation.comInstagram: @brillianceadvancedbeautyedFacebook: Brilliance Advanced Beauty EducationBurnout in the beauty industry is often blamed on long hours, packed schedules, and demanding clients. But wha
Marketing 101 for Estheticians
Resources: Estheticians in Business the Facebook Group Client Getting System <<< where to start If getting clients feels harder than it should… this episode is your reset.In this special Marketing Monday, Allyson breaks down Marketing 101 in the simplest, most real way possible — so you can stop guessing, stop relying on random posting, and actually understand how clients find and book yo
How to Get Clients 101 (And Why What You’re Doing Isn’t Working)
Join the Facebook Group: Estheticians in BusinessFollow on Instagram: @estheticianinbusinessExplore the Booked Solid Bundle + Marketing Coursesuse the code EIB at glossgenius.com for 50% off for 2 months! Let’s just say it…If you’re not getting clients, it’s probably not because the industry is saturated.It’s because you don’t have a client-getting system.In this episode of Estheticians in B
Monday Marketing - The 5-Minute Content Plan for When You’re Overwhelmed (But Still Need Clients)
Feeling stuck staring at your screen with zero clue what to post — but still needing to fill your books?You’re not alone, and this episode is your solution.In this Marketing Monday mini-episode, Allison breaks down a simple 3-post content rhythm that brings in bookings — even when you're tired, overbooked, or so over social media.No reels. No dances. Just real strategy that works (and takes fi
Why Your Retail Isn’t Selling (And How to Choose a Line That Actually Will)
In this episode of Estheticians in Business, Allyson breaks down one of the most overlooked (and underutilized) parts of your business:Retail.Because let’s be honest… most estheticians don’t choose retail lines strategically.They choose them because:a rep convinced themthe packaging is cuteanother esthetician uses itor they liked one product…and then wonder why it doesn’t sell.If you’ve ever felt
Marketing Monday - Client Communication = Booked Clients: Fix the DMs, the Ghosting, and the Rebooking Confusion
Tired of getting ghosted after someone DMs “how much is a facial?”Over answering the same booking questions a hundred times a week?Still manually sending reminders and wondering why clients don’t rebook?This episode is your reality check and your strategy upgrade. 💡In today’s Marketing Monday, I’m walking you through how to clean up your client communication, automate your first impressions, and f
Burnout in Business: How to Know What’s Really Causing It (And How to Fix It)
Mentioned resources: Instagram: @estheticianinbusinessFacebook Group: Estheticians in Business In this episode of Estheticians in Business, Allyson is back behind her desk for the first time since having her baby — matcha in hand, baby monitors on, and finally a quiet moment to record.And we’re talking about something that doesn’t get said enough:Burnout doesn’t always mean you hate your business.
Marketing Monday - Fix Your Service Menu for More Yeses
🎙️ Episode Summary:If your DMs are full of “What’s the difference between these facials?” or if clients are ghosting after you send your service list… your menu might be the problem.In today’s Marketing Monday episode, Allyson walks you through the top 3 service menu mistakes solo estheticians make — and how to fix them without confusion, overwhelm, or cutting your prices.This is a must-listen if:
Your Business Isn’t Slow Because of the Economy (Here’s the Real Reason)
Resources Mentioned: Free Class on how to get clients Estheticians in Business Marketing Bundle In this episode of Estheticians in Business, Allyson records her first podcast after having her baby — newborn on her chest, sitting on the couch, and keeping it very real about what entrepreneurship and life can actually look like.But today’s topic is one that sparked a lot of conversation online.A
Monday Marketing- Offline Marketing That Actually Gets You Booked (Without Posting Every Day)
Feeling burned out from posting nonstop and still not seeing bookings?In this Marketing Monday episode of Estheticians in Business, Allyson breaks down offline marketing strategies that still work and often convert faster than social media.If you’re a solo esthetician who’s tired of feeling chained to Instagram, this episode shows you how to redirect your energy into high-return, real-life marketi
Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on Google
Absolutely — here’s an Apple Podcasts + Spotify–optimized version that keeps your voice but tightens keywords, front-loads search terms, and improves discoverability without sounding spammy.I’ll give you:An SEO-optimized titleAn SEO-optimized descriptionWhy this works (brief, so you feel confident)Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on GoogleWhy this works
Monday Marketing - The Client Gap Audit: Why Clients Love Your Service But Don’t Rebook
Your clients rave about the facial.They say “this was amazing.”And then… they don’t rebook.If this sounds familiar, this episode is your reality check and fix.In this Marketing Monday mini, Allyson walks you through a 5-step Client Gap Audit to identify exactly where clients are falling through the cracks — and how to close those gaps without being pushy, awkward, or salesy.Rebooking isn’t about p
(4/4) How to Execute Promotions Without Burning Out or Resenting Your Business
Resources Mentioned: Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panicBooked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotionsEpisode SummaryIn week four of the Promotions Series, Allyson breaks down how to actually execute promotions in a way that supports your life, energy, and business inste
Marketing Monday-How to Create an Irresistible Service Package (Without Confusing Clients)
If you’ve ever tried service packages that looked good on paper but didn’t sell… this episode is your reset.In this Marketing Monday mini-episode, solo esthetician business coach Allyson Steinberg breaks down exactly how to create service packages that clients actually understand, want, and say yes to — without discounts, overwhelm, or awkward explanations.This episode is for you if:Your bundles f
(3/4) How to Plan Your Promotions for the Entire Year (Without Last-Minute Panic)
Resources Mentioned: Free Promo ChecklistA step-by-step guide to planning promotions with clarityBooked Solid FrameworkAllyson’s full system for building a consistent, intentional esthetics businessIncludes the Promo Playbook as a bonus📌 Episode SummaryIf promotions always feel rushed, stressful, or last minute, this episode is for you.In Week 3 of the February Promotions Series, Allyson breaks do
Monday Marketing - Stop Feeling Awkward About Rebooking: Why It’s Professional (Not Pushy)
Rebooking is one of the simplest and most effective marketing strategies for solo estheticians — yet it’s the one most people avoid.In this Marketing Monday episode of Estheticians in Business, Allison Steinberg breaks down why rebooking isn’t salesy, awkward, or pushy — it’s actually part of delivering a professional client experience. If you’re tired of chasing last-minute bookings, dealing with
(2/4) How to Choose the Right Promo for Your Business
Resources Mentioned: 🎯 Free Promotion Checklist – to help you plan promos intentionally📘 Booked Solid Framework – build a strong foundation so promos actually work🤝 1:1 Coaching – for personalized strategy and clarityWelcome back to Week 2 of the February Promotions Series on Estheticians in Business.This episode is all about choosing the right promotion for your business, not just running whateve
Monday Marketing- “Valentine’s Day Promo Ideas That Don’t Involve Discounts”
💡 Episode Summary:Tired of slashing your prices every time a holiday rolls around? This Marketing Monday is your permission slip to STOP the discount spiral.In this quick, no-fluff episode, I’m breaking down exactly how to run a Valentine’s Day promo that feels elevated, profitable, and aligned — without cutting into your bottom line.We’re talking real examples you can steal today, like:💘 What You
(1/4) Why Most Promotions Fail (And What Actually Makes Them Work)
Mentioned Resources: • Free Promo Checklist – A step-by-step guide to planning promotions with clarity• Booked Solid Framework – Learn dozens of ways to get clients without ads or panic promosPromotions don’t fail because you’re bad at business.They fail because most estheticians are taught to run them from panic instead of planning.In this episode, Allyson kicks off a 4-part February series all a
Marketing Monday: Booking Energy — How Your Confidence Affects Your Calendar
If your bookings feel stuck, inconsistent, or harder than they should be, this episode might be the mindset shift you didn’t know you needed. In this Marketing Monday, Allyson breaks down why your energy matters just as much as your strategy — and how confidence (or lack of it) shows up loud and clear in your marketing.Why it’s not always your skills, content, or offers holding you backHow clients
Why Consistency Beats Motivation (And the Simple Systems That Actually Get You Booked)
Resources mentioned: Free Class: How to Get Booked Without Feeling OverwhelmedEpisode SummaryMotivation is unreliable. Systems are not.In this end-of-January episode, Allyson breaks down why relying on motivation keeps solo estheticians stuck in emotional cycles and inconsistent income — and how simple, repeatable systems create calm, momentum, and bookings even when energy is low.This episode is
Marketing Monday: How to Sell Retail Without Feeling Pushy (or Cringe)
Selling retail doesn’t have to feel awkward, salesy, or uncomfortable — and it definitely shouldn’t feel optional. In this Marketing Monday episode, Allyson breaks down how to confidently sell retail in a way that actually helps your clients and boosts your income without adding more hours to your schedule.Why most estheticians struggle to sell retail (and the mindset shift that fixes it)How retai
Pricing Isn’t the Problem. Your Confidence Is.
Resources Mentioned: ✨ Free Pricing Resource✨ Pricing Mini CourseEpisode SummaryPricing questions come up constantly for solo estheticians, especially in January. In this episode, Allyson breaks down why slow bookings, hesitation around prices, and client pushback usually have less to do with what you charge and more to do with how you talk about it.This episode dives into pricing confidence, va
🎙️ “DM Strategy That Gets You Booked (Without Feeling Salesy)” – Marketing Monday Mini
Episode Summary:In this bite-sized Marketing Monday episode, Allyson breaks down one of the most overlooked booking tools in your business: your DMs. If you've ever felt weird or pushy sliding into someone's inbox, this episode gives you the mindset shift and strategy you need to make it feel natural — and actually book clients.What You’ll Learn:💬 How to shift your mindset:→ DMs are not ab
Mid-January Slump: Why You’re Busy but Not Booked (and How to Fix It)
Resources mentioned: Free Class: How to Get Booked Without Losing Your Mind👉LinkBooked Solid Framework: A complete system for visibility, bookings, and consistency👉 [Link ]If January has you feeling tired, busy, and questioning whether anything you’re doing is actually working, this episode is for you.Mid-January is where a lot of solo estheticians hit a wall. The holidays are over, the “new y
Why Your Promotions Aren’t Working (and What to Fix)
If you’re running discounts or specials and still hearing crickets, this one’s your reality check. In this Marketing Monday mini episode, Allyson breaks down the real reason your promos are falling flat — and how to fix them for good. It’s not about offering deeper discounts — it’s about clarity, urgency, and warming up your audience the right way.What You’ll Learn:The 3 most common promo mistakes
New Year, Same Business: How to Reset Without Burning Out
Resources mentioned: Business Plan Brain DumpFree class: How to get booked without burnoutBooked Solid FrameworkJanuary can feel like a reset button — but for many estheticians, it actually feels heavy, overwhelming, and full of pressure to change everything at once.In this episode, Allyson breaks down why January is not about reinventing your entire business, and how to reset intentionally withou
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