Dear FoundHer...Real Founder Stories for Women Small Business Owners
Dear FoundHer… is a podcast that shares real stories from female entrepreneurs and women in business, with a particular focus on founders aged 40 and over who are building companies on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features candid conversations with women CEOs and founders about leadership, decision making, career pivots, and business growth. Guests have included figures such as Bobbi Brown, Rebecca Minkoff, Peloton's Jenn Sherman, Dr. Becky Kennedy, and Gail Simmons. The show covers the lessons behind the success, marketing strategies that work, building visibility, getting press, managing teams, and scaling a business with clarity and confidence.
Episodes
My Breast Cancer Story, Part 1: Stage 0 (DCIS), a Double Mastectomy, and Cancer-Free
You never think it's going to be you until it is. On September 1st, 2026, award-winning entrepreneur Lindsay Pinchuk got the call that started her own stage 0 breast cancer story. The DCIS diagnosis came five days before her daughter's bat mitzvah, and within a day she had a surgery date before she even had a surgery plan.In this episode of Dear FoundHer, Lindsay opens with the ending. She
How This Founder’s Visibility Held Up After She Paused Ads
Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward. Founder visibility does not always come from doing more. For artist Erin Rothstein, it came from doing less herself and letting he
Simple Marketing Strategies That Built a Jewelry Brand Without Paid Influencers
Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward. Amy Goin and Laura Laing spent twelve years building Thatch Jewelry before growing to roughly 300 specialty stores and launching
She Bootstrapped Her First Bag at a Dry Cleaner Before Getting Press
Getting press rarely starts with a pitch. For Irene Chen, co-founder of Parker Thatch, it started years earlier with relationships she built long before she had a bag to sell.On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Irene Chen about turning a stationery line called Iomoi into Parker Thatch, a founder story rooted in scrappy beginnings. Irene shares how she cut her first pa
Getting Eyes on Your Small Business without a Publicist
RSVP and join us on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into OpportunityHost, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face. She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leverag
Bootstrapping a Business on a Car Loan and $2,000 From Mom
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200 Rachel Berliner built Amy's Kitchen for nearly 40 years without taking on a single outside investor. No outside investors, just a loan against her car, $2,000 from her mother, and a $10,000 bank loan. That is bootstrapping in its truest form, and it turned into a compa
From $8K to 100 Stores: Scaling a Business as a Female Founder
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200 Michele Henry turned an $8,000 investment into a $25 million clothing business, then walked away and started over with skincare. Her second company shows what scaling a business really looks like when you build it franchise by franchise, growing from a single facial ba
Bootstrapping ESW Beauty: Bad Hires, Late Shipments, and Financial Turning Points
RSVP and Join us for the Dear FoundHer... Virtual Open House and Networking event on August 20th! Bootstrapping a beauty brand to eight figures before bringing on outside investors sounds impossible until you hear the two financial tools that made it work.Elina Wang, co-founder and CEO of ESW Beauty, joins Lindsay Pinchuk on Dear FoundHer to break down exactly how she built a skincare brand n
The Exit, Part 2: Walking Away From My Business, and What I Built After
Join us on August 20th for the Dear FoundHer... Forum Virtual Open House and Networking Event, it's free. RSVP HERE. Lindsay Pinchuk shares the real story of negotiating her way out of her own company, the moment it finally broke her, and how the exit led her to found Dear FoundHer...Part 2 of The Exit picks up where Part 1 left off: a female founder fighting to hold onto the values and the partne
The Exit, Part 1: What Really Happens When a Female Founder Sells Her Business
Join us on August 20th for the Dear FoundHer... Forum Virtual Open House and Networking Event, it's free. RSVP HERE. Lindsay Pinchuk pulls back the curtain on her business acquisition, the promises made and broken, and what really happens in the first year after a female founder sells her company.In this Behind the Curtain episode, Dear FoundHer... founder Lindsay Pinchuk shares the story she's ne
How to Tell If a Business Coach Has Actually Built a Business
Get action oriented advice sent straight to your inbox every week. Subscribe to our Substack, The FoundHer Files for advice you can put into play to grow your business starting today.If you've ever paid for advice from someone with a massive following and quietly wondered whether they've actually built a real business, this episode is for you. Host, Lindsay Pinchuk breaks down why building an audi
Christine de Wendel on Starting a Business After Corporate and Raising $145 Million
Join Lindsay for a Dear FoundHer... Forum Virtual Open House and Networking Event on Thursday, August 20th. Click here to save your seat, it's free. She spent over a decade scaling two of Europe's most successful tech companies, reaching the C-suite along the way. Then she moved back to her hometown and nobody knew her name. That tension is the heart of this episode of Dear FoundHer, and it s
How Women Business Owners Are Growing an Audience Without Chasing Followers
For simple, actionable tips to grow your business, subscribe to The FoundHer Files Steph Weibring's Etsy shop made $8,000 in a year. Then she made $8,000 in a single November. The move behind the jump is one of the fastest lessons in growing an audience you will hear this year, and she pulled off the shift without a big following of her own.On this episode of Dear FoundHer, the show for women
Partnership Marketing and Bootstrapping: How Liz Lange Turned $20,000 Into a Maternity Empire
For simple actionable tips to grow your business, subscribe to The FoundHer Files Liz Lange proves that the best marketing rarely needs a big budget, just the right people.On Dear FoundHer, host Lindsay Pinchuk talks with Liz Lange, founder of Liz Lange Maternity, about what it takes to build a business when the money and the confidence are not there yet. Partnership marketing sits at the cen
Unlock Business Growth and Scaling Your Opportunities by Leveraging Your Network
For simple actionable tips to grow your business, subscribe to The FoundHer Files Lindsay Pinchuk shares the most important asset you are not leveraging in your business. She shares how leveraging your existing network can be a game-changer for business growth, emphasizing relationships over followers and paid ads. She discusses practical strategies for reconnecting with your network, categor
How to Reactivate Your Network: The Email Strategy That Reopens Every Door
For simple actionable tips to grow your business, subscribe to The FoundHer Files Lindsay Pinchuk shares the importance of proactive network outreach for business growth, emphasizing a specific email strategy to reconnect with contacts and generate new opportunities. Learn how to craft personal reintroduction emails that activate your network and boost your pipeline.This episode includes: The
The Invisible Truth Most Women Entrepreneurs Never Say Out Loud
For simple actionable tips to grow your business, subscribe to The FoundHer Files Most women entrepreneurs build a business to solve a problem they found in the market. Sadie Lincoln built one to solve a problem she had been hiding for a decade.Sadie is the co-founder of Barre3, a mindful fitness company with more than 200 studios and an online platform reaching clients in over 100 countries.
She Got Adidas to Back an Idea on Paper | Female Founders and Bootstrapping with Odessa Jenkins
Odessa Jenkins built a professional women's tackle football league before anyone believed the market existed.On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Odessa Jenkins, known as OJ, founder and CEO of the Women's National Football Conference. Her story carries a lesson female founders everywhere need to hear. You don't wait for permission to build something new. You describe
Thought Leadership for Female Founders: How Writing a Book Builds Your Personal Brand
Writing a book is one of the most overlooked thought leadership moves a female founder can make, and most people go into it completely unprepared.On this episode of Dear FoundHer, Lindsay Pinchuk talks with Ruthie Ackerman, author of The Mother Code and founder of Ignite Writers Collective, about what it actually takes to write and publish a book. Ruthie spent years as a journalist and deputy edit
Master Your Founder Story in 3 Paragraphs: A Step-by-Step Framework, with Host, Lindsay Pinchuk
SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Host, Lindsay Pinchuk provides a tactical walkthrough on crafting a compelling three-paragraph founder story that effectively communicates your business, builds trust, and attracts the right audience. This epis
5 Essential Stories Every Female Founder Must Tell
SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Lindsay Pinchuk shares the importance of storytelling for small business success, outlining five essential stories every female founder should master. She emphasizes how authentic storytelling attracts the righ
How Taskrabbit Sold to IKEA: Leah Solivan on Partnership Marketing and Scaling a Business
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE, no code necessary to save.A group of executives walked into a room, and Leah knew exactly who mattered.Dear FoundHer host Lindsay Pinchuk sits down with Leah Soli
Why Female Founders in Their 40s Build the Businesses That Last | Jeni Britton
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE, no code necessary to save.Thirty years ago, Jeni Britton started an ice cream company with no money, no backing, and no roadmap. Becoming a founder later in life
Scaling a Business Without a Plan: How Urban Remedy Got Into 400 Whole Foods Stores
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE, no code necessary to save. Neka Pasquale turned a side project into a $48 million business, and she'll be the first to tell you she had no idea what she was
Why You Can't Run Ads Without This: The Marketing Foundation That Built My 7-Figure Business
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE, no code necessary to save. If you're a small business owner who's been told to run ads to grow your business, and you're spending money on Meta or Google ads tha
Scaling Challenges and The Comeback: How Angie Tebbe Rebuilt Rae Wellness With Her Community
Pausing a business you built from zero is one of the most honest tests of whether you actually believe in what you made.Host Lindsay Pinchuk sits down with Angie Tebbe, founder of Rae Wellness, for one of those real founder stories that doesn't gloss over the hard parts. Angie built Rae Wellness into a brand with 4.5 million customers in three years. Then came the scaling challenges that most foun
Bootstrapping a Consumer Brand: How Jaime Schmidt Built Schmidt’s Naturals and Sold to Unilever
A jar of homemade deodorant at a Portland farmers market became a multimillion-dollar acquisition by Unilever seven years later, and the woman behind it never had a master plan.On this episode of Dear FoundHer, host Lindsay Pinchuk sits down with Jaime Schmidt, founder of Schmidt's Naturals, for one of those rare, unfiltered conversations about bootstrapping a consumer brand from a kitchen table w
Scaling a Brick and Mortar Brand From Scratch: Rapid Growth, Managing Teams, and Protecting Your Brand Message
Are you looking to level up your business? Apply for Lindsay's year-long mastermind and mentorship, Marketing Made Simple for Small BusinessScaling a business means protecting your brand, your standards, and your sanity as growth picks up speed.On Dear FoundHer, host Lindsay Pinchuk sits down with Gara Post, co-founder and chief creative officer of The NOW, for an honest look at scaling a business
The Female Founder Story Behind Apparis: Press, Rapid Growth, and Building a Team From Scratch
Join us for our free SWEEP workshop on April 9th to learn how to apply simple marketing strategies to your business. Register hereApparis grew because Lauren knew how to spot demand before the business looked ready for it.On Dear FoundHer, Lindsay Pinchuk talks with Lauren Nouchi, co-founder and creative director of Apparis, about the kind of growth story women founders rarely hear told plainly. L
The Marketing System That Built Two Businesses: How I Use SWEEP to Grow My Audience, Get Press, and Scale Without Burning Out
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE.What does it actually take to grow an audience, get press, and scale a business, without a massive team or a marketing budget? In this episode, Lindsay Pinchuk pulls back the curtain on the exact system she use
Real Founder Stories: How Jiggy's Kaylin Marcotte Went from Zero to Shark Tank by Mastering Partnerships, Publicity, and Scrappy Growth
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE.What happens when a burned-out startup employee discovers jigsaw puzzles as her stress relief, and then decides to completely reinvent the category? You get Jiggy, one of the most creative and scrappy real foun
Growing an Audience, Managing Rapid Growth, and Staying True to Your Mission: The Real Founder Story Behind Dudley Stevens
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE. If you've ever wondered what it really takes to go from a kitchen table idea to a brand with a cult following, this episode is your blueprint.Lauren Dudley-Stevens and Khaki Dudley-McGrath, co-founders of Dudl
The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. Register Here to JOIN US!You Know You Need to Show Up — So Why Aren't You? With Peloton's Jenn ShermanIf you've ever felt invisible online despite having something real to say, this episode is for you.Peloton's original inst
Susie Cakes From Rejection to 26 Locations: Scaling A Business, Managing Teams, and Growing an Audience Without a Budget
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HEREWhat do you do when every bank says no, the SBA tells you baking is "just a hobby," and you still believe in your idea with every fiber of your being? If you're Susie Sarich, you print out your business plan, ha
Lindsay's Own Real Founder Story on Managing Teams, Scaling Challenges & Knowing When to Pivot
In this episode, host and Founder of Dear FoundHer..., Lindsay Pinchuk, gets real with you about a bump in the road, one of the more relatable real founder stories she's lived through: losing a key team member right when you need them most.Lindsay spent three months onboarding and investing in her new VA, only to receive an email saying she was done with no notice, no transition. As someone who i
The Power of Niching Down: How Dr. Amy Robbins Built Professional Credibility Beyond Building an Audience | From the Forum
Niching down is often the move founders resist most, especially when they are already building an audience and seeing traction. In this Dear FoundHer conversation, Lindsay Pinchuk talks with Dr. Amy Robbins, host of the Life, Death & the Space Between podcast, about how niching down became the turning point in her business. What started as a passion project evolved into a focused, revenue-gene
Real Founder Stories: How Elyce Arons Built Kate Spade, The Power of Getting Press, And How She Started Over After Loss
For simple actionable tips to grow your business, subscribe to The FoundHer Files Attention from the media can change the trajectory of a brand, but it is rarely the full story. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Elyce Arons to talk about what getting press really did for her business and how it influenced long term growth. If you are focused on founder visibilit
Starting A Business and Legal Support | Leslee Cohen, Founder of AllRise Legal Counsel From The Forum
Most Female Founders who are starting a business for the first time only think about legal support when something goes wrong. Leslee Cohen, founder of AllRise Legal Counsel, shares how the right legal guidance can make starting a business safer and less stressful. Drawing on decades of experience advising female founders through fundraising, growth, and exit, Leslee explains why so many first time
Scaling Challenges: How This Female Founder Went From $15K on a Credit Card to $20M In Sales Without Investors
Female founders, scaling challenges can test your confidence, especially when you are starting a business for the first time without investors or a clear roadmap. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Tamara Coleman of Bark Bistro to talk about what it takes to keep growing a business when the pressure builds and the answers are not obvious. If you are working through sc
Getting Press That Drives Sales: How Ariana Carps Sustains a 50-Year Retail Business
If you care about where retail is headed and how a brick-and-mortar business is getting press that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares
How Getting Press Helped This Female Founded Product Startup Explode With Annabel Love, Co-Founder of Nori
Getting press can feel like a lucky break until you hear how Annabel Love and her co-founder built a repeatable strategy behind it. In this episode of Dear FoundHer, Annabel shares how a dorm room hair-straightener hack became Nori, an eight-figure, profitable brand now sold nationwide at Target. This is a must-listen for women founders who want a clearer playbook for building visibility, earning
From the Forum with Kim Oser, Founder of Game Plan Organizing
After more than two decades in business, Kim Oser realized that working harder was not the answer. The missing piece was structure.In this episode of Dear FoundHer from the Forum, Kim, founder of Game Plan Organizing, shares the shift that changed everything. After years of strong results, she realized the real barrier was not the quality of her work but how clearly she could articulate it. Once s
How Growing an Audience Centered on Integrity and Community Built This Female Founded, Family-Owned Brand
Building a breakout brand in the baby space usually looks slower and messier than people expect. It means facing real scaling challenges, making patient decisions, and staying committed to the product even when it would be easier to rush. In this episode of Dear FoundHer, host Lindsay Pinchuk talks with female founder, Andrea Faulkner Williams, of Tubby Todd, about what it really took to buil
From the Forum with Jillian Bernstein, Founder of The Wellness Extension
What it really takes to leave corporate with confidence and build a people-first business that actually works.Leaving a stable corporate role is rarely about courage alone. It’s about timing, clarity, and building the right support before you leap. On Dear FoundHer from the Forum, host Lindsay Pinchuk sits down with Jillian Bernstein, founder of The Wellness Extension, to unpack what the corporate
The Most Underrated Growth Strategy for Women Over 40
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.If you’re a woman business owner over 40 who feels like growth should be louder or more complicated than it needs to be, this episode is for you.In this solo episode, Lindsay Pinchuk shares why r
From the Forum: Jill Beck, Founder of Go Long
Many successful female founders and entrepreneurs are exhausted by planners, productivity advice, and the pressure to always do more, yet they still feel behind when it comes to time management. This episode of Dear FoundHer from the Forum slows that conversation down and asks why time feels so hard, even for capable, motivated women.Jill Beck, founder of Just Go Long and an accountability coach f
Growing Side Hustle to 45 Locations with Courtney Claghorn, President and Founder of Sugared + Bronzed
Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won’t host another Open House until later this spring.This female founded business began as a side hustle in an apartment and grew into a 45-location, company-owned beauty brand by staying grounded in reality.Courtney Claghorn, president and founder of Sugared + Bronzed, a natural sugari
How Women Founders Can Monetize a Podcast and Newsletter | Real Founder Stories With Nina Badzin
Most real founder stories are not tidy highlight reels. They unfold in real time, with experiments, pivots, and steady progress. In this episode, Nina Badzin shares one of those real founder stories, tracing her path from writing advice columns to building Dear Nina into a podcast and newsletter that operate as the business itself.If you are growing an audience and wondering how women founders can
Growing an Audience Through Community Building for Business | A Female Founder Story With Zibby Owens
When growing an audience feels impossible because your business did not start with a neat plan, this episode is proof you do not need one. Lindsay Pinchuk sits down with Zibby Owens, founder of Zibby Media, for a conversation that is part strategy and part reality check for women building in midlife.Zibby shares how a personal reset led to a podcast, then events, then a bookstore, then publishing,
Two Simple Ways to Get New Clients in 2026 (Send THAT Email + Use LinkedIn Messaging Intentionally)
Two simple, proven ways to get new clients in 2026, without ads, funnels, or burnout. Lindsay Pinchuk shares the email every entrepreneur forgets to send and the LinkedIn strategy that activates your network and drives real revenue. Perfect for women business owners over 40 building their next chapter.If you're a woman business owner over 40 and you’re wondering how to get more clients in 2026, wi
The Momentum We’re Carrying Into 2026
If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US.Momentum grows faster when you’re not building alone.Community is the difference.In the final episode of 2025,
This Year (and Every Year), Community Is the Business
If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN USCommunity isn’t a trend. It’s the business—and it always has been.As the year comes to a close, Host, Lindsay Pinchu
From the Forum: Dr. Lisa Klein, Turning Teen
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work.Lindsay Pinchuk ta
Revolutionizing Women’s Health: The Ritual Story with Founder, Kat Schneider
Holiday Special: Join the Dear FoundHer… Forum at 30% off our annual rate and lock in pricing forever. After December 19th, we will never offer this rate again. JOIN US HEREYou don’t need permission or perfect credentials to build a trusted brand in women’s health.Lindsay Pinchuk sits down with Kat Schneider, founder and CEO of Ritual, for a conversation about building a category-defining company
From the Forum: Heather Redisch, Adulting 101 Masterclass
You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum. Save 30% off your annual membership and lock in your rate before it goes in next year!A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood.Hea
Maelove: The Secret Behind their Viral Success with Founder, Jackie Kim
Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum. From now until the end of the year, save 30% on your annual membership and lock in the rate forever. Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines.
From the Forum: Lisa Schneider, Founder of Pearl and Rose
Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grow
perfectwhitetee: Turning a Closet Staple Into a Business That Scales with Jen Menchaca and Lisa Hickey
Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail an
From the Forum: Ronna Belinky, Founder of Workflows By Ronna
Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business tha
Natalie Holloway: Innovating Fitness, How Bala Changed the Game
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th!Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category.Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter laun
From the Forum: Shane Shaps, FoundHer of Big Voice Social
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.
Brynn Putnam: 2xTech Founder of MIRROR and Board
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, includ
Overcoming the Fear of Visibility in Business with Anna Holtzman, Therapist + Visibility Coach
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREFear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks wit
It's Not Too Late: How a Simple Gift Guide Can Grow Your Brand, Partnerships, and Sales with Lindsay Pinchuk
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREThis week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collabora
Ramy Brook Sharp: How Her Post-40 Pivot Landed in Hundreds of Retail Locations
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREWhat does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both
Peta Jane Beauty: ‘DWTS’ Peta Murgatroyd Shares Her Entrepreneurship Journey
Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane. What happens when passion collides with persistence? For Peta, it meant turning years of frus
Using Your Community to Fuel Your Business with Katie Rosen Kitchens, Co-Founder of FabFitFun
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Katie Rosen Kitchens didn’t set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a qua
Maximize Your Q4 Marketing Impact with Lindsay Pinchuk, Host of Dear FoundHer...
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREIn this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and leve
The Marketing System That's Built Dozens of Small Businesses
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREIn this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessit
From Starbucks to Game Shows to A-List Celebs, How Melinda Maria Spigel Made Her Dreams Come True
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREFrom Starbucks tables to Taylor Swift’s spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episo
Connecting Science and Soul: Ara Katz on Building Seed Health
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAra Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk
How Women Startup Founders Can Start Using AI Confidently to Grow Their Business
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREMost women startup founders know they should be using AI. Knowing where to actually start is a completely different problem. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Dr. Nici Swe
What this Podcast Has Taught Me About the Power of Community, and Why Your Community is Essential Too
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE.In this episode, host Lindsay Pinchuk emphasizes the critical role of community in business, sharing personal experiences and insights on how a strong community can provide support, resilience, and con
How One Woman Startup Founder Left Corporate and Disrupted a Billion Dollar Bra Industry with ThirdLove | Heidi Zak
Subscribe to The FoundHer Files: No fluff. No gatekeeping. Just what works… because we’re better together.Heidi Zak took a bra that didn’t fit and turned that frustration into ThirdLove, a DTC brand that challenged an industry dominated by one player and proved that listening to women could transform everything about how a product is made, marketed, and sold.For her 300th episode, Lindsay Pinchuk
Lessons from the Mic: My Top Takeaways from 300 Episodes of Dear FoundHer… with Lindsay Pinchuk
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE.In this episode, Lindsay Pinchuk reflects on the journey of her podcast, Dear FoundHer..., as it approaches its 300th episode. She shares the evolution of the podcast into a supportive community for
From Debt to Multi-Millions: How Erica Groussman Rebuilt TRUBAR
Subscribe to The FoundHer Files for weekly no-fluff business tips for women 40+ building on their own terms. Erica Groussman went from zero sales and deep debt to getting TRUBAR into Whole Foods, Target, and thousands of stores across North America, all by staying committed to a vision she wasn’t willing to give up on.In this episode, Lindsay Pinchuk talks with Erica about how a simple desire
Building the Perfect Swimsuit
Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works… because we’re better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE. Two former Lululemon insiders took a conversation in a Vancouver hot tub and turned it into a multi-million dollar DTC swimwear brand
RERUN: Body Positive Influencer, Author and Co-Founder of Megababe, Katie Sturino Talks Going From Her Parents’ Garage to Walmart and Target Stores Nationwide
Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works...because we're better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE.We're rerunning this episode as Katie Sturino's debut novel, "Sunny Side Up". hits bookshelves adn the best-sellers list nationwide. Host,
FoundHer Files: How I Built a 7-Figure Business Without a Marketing Budget, with Lindsay Pinchuk, Host of Dear FoundHer...
Do you want more simple marketing strategies? Lindsay Pinchuk is re-launching her newsletter, FoundHer Files, this week on Substack! No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE.Episode Summary:In this episode, Lindsay Pinchuk pulls back the curtain on how she built her first company, Bump Club and Beyond, from a $500 personal investment into a 7-figure
From Farmer’s Markets to 12,000+ Retail Locations in a Decade, With Ashley Thompson, Founder of MUSH
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.Ashley Thompson transformed cold oatmeal into a powerhouse brand sold in over 12,000 retail locations, scaling MUSH from a farmers market stall to a national favorite with the help of a pivotal S
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