The Academy - Your source for business growth.
The Academy 113 episodes Feb 17, 2026
The Academy is a business-growth podcast offering advice, interviews, and conversations about marketing, sales, and operations. Each episode focuses on practical ways to improve and align those areas so a business can grow more effectively. It is aimed at owners and operators looking for actionable insights and real-world experience.
Episodes
112 - Foundational Marketing Truths - Part 1: Clarity Beats Cleverness
Marketing keeps evolving. New platforms emerge. New tools and tactics promise efficiency and growth. Every year there’s a new platform, a new algorithm change to chase, a new AI tool that promises to make everything faster and better. That progress matters. I’m not dismissing any of it. But none of those improvements will make a big impact if your fundamentals aren't solid. This week, I’m star
111 - Opportunity Transfer: 3 Ways to Turn Relationships Into Growth
Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope.Sound intriguing? Let’s jump into it.
110 - An Interview with Dale Schott - How to be a market leader in smaller markets
Today’s podcast will be an interview format led by Sanctuary’s CEO Kelly Brown where he’ll be chatting with Dale Schott, President and Owner of Flexlink. Dale brings decades of hands-on experience leading and growing an organization in a constantly evolving industry. In this conversation, Dale shares insights from his journey as an owner and leader and covers a wide range of topics, including, but
109 - An Erosion of Trust In Content Marketing
Today I want to talk about something many marketers are starting to feel but may not have fully named yet: an erosion of trust in online content. AI has made it easier than ever to publish at scale, but speed and volume alone aren’t creating the credibility they once did. In fact, for a lot of audiences, they’re doing the opposite.If you’ve been wondering why some content feels hollow while other
108 - Now Is the Time — Building a Stronger Marketing Strategy for the New Year
Today we’re talking about something that tends to slip by unnoticed in December. Most organizations roll into January with good intentions and a long list of ideas, but very few stop during December to ask the honest questions that would actually make their marketing strategy better before the new year arrives.Your strategy for the upcoming year doesn’t need to be complicated. It doesn’t need to b
107 - The Blueprint for Smarter Marketing
Hey everyone, this is Chris Auman, Founder of Sanctuary. We are a Digital Marketing Group with a mission to help you grow your organization. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today I want to talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating P
106-Digital Marketing Maturity
Today we’re digging into something that I've seen a lot lately. Digital marketing keeps advancing, sometimes at a pace that feels impossible to keep up with. I know it feels extremely difficult for me, and it's what I do for a living. Inside most organizations, the maturity level of their marketing systems isn’t moving fast enough. It's hard, and that gap creates problems. It slows gro
105: Return Results: 3 Things You Can Do to Actually Grow Your Organization
Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business. Today I want to talk about something that gets thrown around constantly in marketing: results. Everyone says they deliver them. It’s almost become a cliché. But when you stop and ask what “results” actually means, the answer usually gets pretty fuzzy. And honestly, I think some people like it tha
104 - Vibe Marketing Instead of Viral Marketing
Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster. In the end, we feel like we've ended up in the same place.But there's honestly a better way.Success can actually be found by doing less, with a renewed focus on vibe instead of virality. Some are calling this the Vibe Economy, where consistent
103 - The Illusion of Progress: Why a Clear Vision Makes All the Difference
Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach my personal and business life. It’s deceptively simple but powerful: know where you want to go before you take the first step. This is where vision begins. You have to take the first step, and I deeply believe in this idea as well. But you have to know where you're go
102 - Customer Service Lessons from The Disney Institute
If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot of them sound good in theory, but fall short when it comes to showing what these ideas look like in practice. What I love about Be Our Guest is that Disney doesn’t just talk about their philosophy; they’ve been living it for decades. They’ve proven it
Evolving after 100 episodes: A New Format for Busy Business Leaders
First, I want to thank you for listening and being part of this journey. Hitting one hundred episodes is a milestone, and it’s also the perfect time to take what we’ve learned and improve to serve you better.Going forward, instead of longer episodes, we’re moving to a faster, sharper format designed for busy business owners and marketers. Each episode will deliver three quick, bite-sized insights
101 - Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy
Many people think of digital marketing as a way to generate new leads. But if that’s all you’re doing, you’re leaving opportunities and money on the table.A comprehensive strategy empowers every part of your organization—from marketing and sales to service—driving growth, strengthening relationships, and maximizing customer value.If you haven't thought about this before, here are three key tak
100 - Stand Out in the Scroll: How to Cut Through AI-Generated Noise
Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded with generic AI content. AI has changed how people search, discover, and consume information, and the shift is happening faster than most businesses can keep up with. What worked even a year ago might already be stale. The opportunity is massive—b
99 - Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit
Welcome to Marketing Brief, a short, regular Academy Podcast segment where Chris will provide marketers and business owners with three bite-sized insights to grow their business.I’ve noticed something shift this year—both in how I work and how I see others using tools like ChatGPT or Claude. It’s not occasional anymore. AI has become a daily habit for a lot of people. I'm one of them.A new rep
98 - Clarifying Your Why, How, What, and Who for Real Growth
In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only possible, but natural.”Simon Sinek’s concept of the Golden Circle is one of the most powerful frameworks a business owner or marketer can embrace. It’s built on a simple hierarchy: Why, How, and What. And for today’s conversation, I’m adding a fourth piece that ma
97 - How AI Agents and Engineers Are Changing the Way We Work
Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the engineers behind them. These aren’t futuristic ideas anymore. Teams are hiring AI engineers right now to build intelligent agents that handle real work — from writing reports to managing workflows — and they're freeing up entire teams to focus on what m
96 - The Evolution of Google and Search Marketing – Part 2
Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of dominance—is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsett
95 - The Evolution of Google and Search Marketing - Part 1
For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we’re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google’s ad empire, and how user behavior is rapidly evolving. Wheth
94 - A Business Case for Supporting The Arts In our Community
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract. Investing in the arts isn’t just about supporting artists and culture. It’s a powerful
93 - An Exploration of SEO, AEO and GEO
Let's talk about how AI is changing how people search, get answers, and make purchasing decisions, creating major challenges for marketers. Traditional SEO alone isn’t enough anymore. AI is now delivering information in new ways, often without sending users to websites. To stay visible and get customers to take action, businesses must adapt to this shift in discoverability.If this sounds inter
92 - The Rise of AI Agents
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today, I want to talk about a concept that’s just now gaining traction, and fast, AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital person that was designed to do a specific job and
91 - The New Rules of Search Engine Optimization
Today, I want to talk about how SEO is hard and getting harder these days. Search engine optimization is no longer just about keywords and backlinks—it’s evolving rapidly alongside changes in how customers search and how search engines deliver results. We all need to shift, learn, and evolve to stay visible and competitive. To keep up, it's essential to move beyond traditional tactics and embr
90 - Personal Branding - The Artist Becoming The Art
Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show up in the world of business.Recently, I was watching The Warhol Diaries on Netflix — if you haven’t seen it yet, it’s highly recommended. It’s a deep, fascinating look at Andy Warhol’s life, his mind, his art, and honestly, all the weirdness and brilliance that made him w
89 - Thoughts on being a thought leader
Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels practical: being a thought leader. You’ve heard the term. You’ve probably rolled your eyes at it. Maybe you’ve even used it yourself. But what does it actually mean when someone says you should be a thought leader?If this sounds interesting, stick with me, and
88 - Looking back so you can move forward
As business leaders, we often feel the pressure to keep looking ahead, chasing the next big idea or opportunity. But what if the key to something truly valuable isn’t in the future—but in the past? Lately, I’ve been reflecting on the power of looking back, not just for nostalgia’s sake, but to uncover ideas, insights, and inspiration that might have been overlooked. Sometimes, what we need most is
87 - The Human Touch: Thriving in an AI-Powered World
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today I wanted to weigh in on a topic that's on everyone's mind, and one that needs to be top-of-mind in the future, AI. Digital marketing and business is evolving at breakneck speed and AI is set to become a defining force in the way comp
86 - Designed to Grow: Why Design is Key to Marketing Success - Part 3
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.
Today I wanted to continue on with an argument that I begun to make in episode 1 and 2 of this series. That is, why I think an investment in design is critical to marketing and ultimately business success. If you haven’t started with epis
85 - Designed to Grow: Why Design is Key to Marketing Success - Part 2
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.
Today I wanted to continue on with an argument that I begun to make in episode 1 of this series. That is, why I think an investment in design is critical to marketing and ultimately business success. If you haven’t started with episode 1,
84 - Designed to Grow: Why Design is Key to Marketing Success - Part 1
Today I wanted to make an argument. That is, why I think an investment in design is critical to marketing and ultimately business success. As a designer for over 30 years, I may be perceived as biased. But I am also a business owner, marketer, and consumer. At this point, I can tell you this with absolute confidence: An investment in design in your business isn’t optional. It’s a thread that suppo
83 - Retention - How to truly grow your organization's revenue
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.Today I wanted to talk about customer retention. Retaining customers is how we not only keep our revenue steady, but also create opportunities to increase it. Many businesses mistakenly see a sale as the end of the customer journey, but in
82 - Why an Inbound approach can be better than traditional marketing
Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You know them well. TV Ads, Billboards, Print Ads, Cold Calling, Junk Mail. While both aim to generate leads and drive sales, their methods are drastically and fundamentally different.
What's inbound marketing exactly? It's more than ju
81 - The Toyota Way - 10 key concepts that can grow your business
Today I wanted to talk about a philosophy called The Toyota Way. The Toyota Way is a comprehensive framework that extends far beyond the auto industry, emphasizing efficiency, innovation, and respect for people to create lasting success. At its heart, it’s about fostering a culture where continuous improvement and problem-solving are central, with a strong recognition that people—not just processe
80 - Driving Revenue: How CRM Systems Benefit Sales, Marketing and Service Teams
Today, we’re going to talk about what a CRMS system is and all the ways you can use this tool to grow your business.
Organizations are constantly searching for tools to optimize their operations, enhance customer experiences, and drive new revenue growth across all functions of their business. One of the most powerful tools is a CRM system.
CRM stands for Customer Relationship Management and toda
79 - Social Selling Best Practices
Today, let's talk about social selling. Social selling on social media platforms has become a cornerstone of modern sales strategies, particularly in the B2B space. It’s not about directly selling and pitching, and it's certainly not about generic outreach or spamming. The focus is on starting and building relationships, demonstrating real value, and engaging with potential customers in he
78 - How B2B Marketing is Evolving: Strategies for Success in a Digital World
Today, let's explore how the world of B2B digital marketing is evolving. Our world has changed rapidly over recent years due to several key factors, including technological advancements and new shifts in buyer behavior. B2B buyers are now more informed, demanding, and hard to reach than ever before — and they expect valuable, helpful content and seamless, personalized experiences across all to
77 - Visioning - Charting a course toward fulfillment and success (Part 2)
Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a transformative process that holds immense value for both companies and individuals. At the organizational level, having a clear and compelling vision provides a roadmap for success, guiding strategic decision-making and fostering alignmen
76 - Visioning - Charting a course toward fulfillment and success (Part 1)
Today we want to introduce you to a concept called visioning. Visioning can be a transformative process that holds immense value for both companies and individuals. At the organizational level, having a clear and compelling vision provides a roadmap for success, guiding strategic decision-making and fostering alignment among team members.
But, on a personal and professional level, visioning can
75 - Annual Business Planning and The Clarity Break
We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning. If you missed the previous episode where I talked about our final, two day process for planning, check out episodes 53 and 54 now.
There are different approaches to strategic planning and ours at Sanctuary is continually evolving. Today I wanted to talk about
#74 - Accelerating business growth with The Inbound Flywheel Model
Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better way to grow your organization -- The Flywheel Model.
The flywheel model is a strategic approach to doing business that was introduced by author Jim Collins. It describes how businesses can create a holistic strategy to harness the power of momentum, and it
#73 - The Value of an SEO SWOT Analysis
Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to even read entire articles or listen to a 30-minute podcast episode. This series will be a solution to that problem where I'll challenge myself to give you all the information you need to learn something new 5 minutes or less.
So with that... the clock is ticke
#72 - Why The Buyer's Journey is a map to business success
Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey.
The buyer's journey is your roadmap that keeps buyers' behaviors, information needs, and problems top of mind, and to reduce the friction that keeps your organization from creating more revenue, faster.
Closing new sales is just the start. By systematica
#71 - Why having focus, in business and life, is the key to success
Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in business and in life, my thoughts here may provide an alternative approach to consider.
Do I have it all figured out? Absolutely not. Could you provide another argument that contradicts everything I'm going to say here? Absolutely. So feel free to c
#70 - INBOUND - 5 Principles to Grow Your Business
Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business.
Unlike traditional marketing and sales techniques, which rely on interruptive tactics and one-way communication with people who are generally not interested in what you're selling, Inbound is an end-to-end approach to revenue growth that s
69 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)
Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, consider listening to episode 1 and 2 in this series for a solid overview where I'll explain why it's definitely a concept that, as a marketer or business ow
68 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)
Today on the Academy we’re going to continue talking about Content Marketing.
For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, consider listening to episode 1 in this series for a solid overview where I'll explain why it's definitely a concept that, as a marketer or business owner, you probably want to understand a
67 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)
Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, this episode will explain why it's definitely a concept that, as a marketer or business owner, you may want to understand and consider.
Content marketing, conceptually, may seem simple -- and maybe i
66 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 3)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.
As Chris mentioned in previous episodes, if you’ve arrived expecting to hear that you no longer need a talented human to create content, then you’re going to be a little disappointed. In episode 1 Chris provided his thoughts on this, so head over
65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.
If you’re here expecting me to say that you no longer need a talented human to create content, then you’re going to be a little disappointed. In episode 1 of this series I provided my thoughts on this, so head over there now to hear more.
But, if
64 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)
Today on the Academy we’re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you’re here expecting me to say that you no longer need a talented human to create content, then you might as well stop here and move on. A.I. Is not going to replace humans anytime soon when it comes to creating great, unique content that’s on b
63 - How the service function of your business can help you grow revenue
Today's customer is extremely powerful. They're armed with knowledge from technology, social media, review sites, and access to reams of information and data. They have very high expectations too that are combined with low trust in businesses in general. Their willingness to put up with errors and poor service is at an all-time low. Competition is high these days as well. Increased competition in
62 - Growth with Instagram - Foundational tips and secrets - Part 2
Today on the Academy we’re going to be talking again about Instagram. We're diving into part 2 of our series that's designed to help you with the foundational best practices that will help you rise above the competition on the platform.
As a marketer and business owner during the day and an artist in my free time, I've mentioned previously that I'm extremely interested in this platform. Instagram
61 - Growth with Instagram - Foundational tips and secrets - Part 1
Today on the Academy we’re going to be talking about Instagram. As a marketer and business owner during the day and an artist in my free time, I'm extremely interested in this platform. Instagram is a simple concept on the surface... people posting visual content. But, success with Instagram goes far deeper than just posting images.
Our goal with this podcast is to provide advice that's evergreen
60 - How discovering your WHY can deliver true success and happiness
Today on the Academy we’re going to be talking about success and happiness in business, work, and in life. As busy working professionals and business owners we all struggle with balance. By that, I mean that we're trying to build and run and grow successful companies, all while working to find happiness and fulfillment along the way.
I haven't got it all figured out. I struggle every day to achiev
59 - What the heck is RevOps?
Today we're going to be starting a new segment called Academy Quick Tips. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire articles or listen to a 30-minute podcast episode. This series will be a solution to that problem where I'll challenge myself to give you all the information you need to learn something new in 5 minutes or less.
So with tha
58 - Frictionless Selling (Part 3)
Today on the Academy we’re going to be talking again about sales. Sales grow your company. That’s the bottom line. But just pushing your salespeople to “sell more”, at all costs, is not the ideal solution. There’s more to it and in this 3rd and final episode of our series, we’ll discover why. We'll be exploring concepts around coaching, education, process development, collaboration within your tea
57 - Frictionless Sales (Part 2)
Today on the Academy we’re going to be talking again about closing sales. But the advice isn’t going to be obvious or the traditional things that you’ve likely heard in the past.
Sales grow your company. That’s the bottomline. But just pushing your sales people to “sell more”, at all costs, is not the ideal solution. There’s more to it and in this episode we’ll discover why as we explore the buyer
56 - Frictionless Sales (Part 1)
Today on the Academy we’re going to be talking about closing sales. But the advice isn’t going to be obvious or the traditional things that you’ve likely heard in the past.
Sales grow your company. That’s the bottom line. But just pushing your salespeople to “sell more”, at all costs, is not the ideal solution. There’s more to it. Over the next few episodes we’ll discover why.
Most companies want
55 - An overview of Inbound Marketing and why it's a great investment
Today on the Academy I'd like to spend a little time talking about what inbound marketing is and why the approach is a great way to reach your target audience and ultimately grow your business.
Inbound marketing is different than traditional marketing and advertising. I believe it's a better way to approach your marketing strategy and invest in the growth of your company.
As a business owner, you'
54 - Our Process for Annual Business Planning (Part 2)
Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year. If you don’t actually have a yearly planning session at your company, it’s understandable. It’s the end of the year, work has been building up, and you’re just trying to get things done and settled before taking a little time off for the holidays.
Ye
53 - Our Process for Annual Business Planning (Part 1)
Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you don’t actually have a yearly planning session at your company, it’s understandable. It’s the end of the year, work has been building up, and you’re just trying to get things done and settled before taking a little time off for the holidays.
Yearly planning is im
52 - Essentialism and the 80/20 Rule in business and life
Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start, manage, market, survive and grow in the world of business. This week is a short holiday week, and because of that, I think my advice today will resonate. It's all about using your limited time wisely.
Before we get started, I wanted to just say how thankful
51 - What is positioning, why it's important, and how it can grow your business
Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning.
If you're trying to market your business or a product, or even yourself, proper positioning is a foundational and essential task.
But many people don't approach positioning properly, or at worst, they don't even understand what it is, why it's impo
50 - Advice about podcasting after 50 episodes
Today on the Academy we’re going to be talking about what I've learned and the advice that I have to share after successfully producing 50 podcast episodes. If you're interested in marketing and growing an existing podcast that you've been doing for a while, this episode probably isn't going to be for you. But if you need advice to just get started and take the first steps, or you need motivation
49 - The Alarming State of Trust Erosion, and What To Do About It
Today on the Academy we’re going to be exploring the concept of trust in your organization and within your company culture.
It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be difficult, even for the most well-intentioned people. It’s a complicated goal that can impact your team, your customers, y
48 - Everything I learned about social media growth, I learned from a book published in 1936
Today on the Academy we’re going to be talking about how to really grow your followers and your business using social media. I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on explaining one big idea that I think overrides most others. It’s something that goes against the natural inclinations of most people when
47 - Your playbook for hiring using digital marketing
Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director of Strategy Lauren Zils.
We know that many companies struggle with hiring and retaining employees. It can be quite a challenge these days to get the word out, to convince good people to even show up to an interview and to influence their decision to come
46 - Rise above. Advice from "King James" about how to stay motivated and silence your critics.
Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation.
Today's advice will be quick and direct, but hopefully helpful to those who are working hard to start, manage, market, survive and grow in the world of business. I'm going to strip away all the production today and just get right to the point and let you get on to th
45 - Customer journey mapping to increase sales
Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want more sales? But surprise, I'm not going to talk specifically about sales tactics today. What I want to talk about is how to effectively take the leads, and even the customers that you already have, and close more sales through the process of building an effective customer
44 - How your relationship building type can bolster or derail your effectiveness
Today on the Academy we’re going to be exploring the concept of relationship building and going deep to uncover your own, personal relationship-building type.
For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how important relationships can be to your success and growth. As the old saying goes “It’s who you
43 - An interview with Matt Bailey - Entrepreneur, Marketer, Author, Speaker, Educator
Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author and entrepreneur. We'll cover everything from how he got started to where he is today and beyond. Along the way we'll explore many topics related to marketing and growing your business, we'll listen to his advice about being an aut
42 - Why defining your company purpose can be a game changer
“I’m a big fan of money. I like it, I use it, I have a little. I keep it in a jar on top of my refrigerator. I’d like to put more in that jar. That’s where you come in.” - Adam Sandler
Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals and purpose are one in the same. The goal of a business is to sell som
41 - How inbound marketing can be different, and more effective, than traditional marketing
Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes #30 and #17 for an introduction. I've heard many people say that they're confused about why inbound is different from traditional marketing. The answer is in the details and they're important. Today I'm going to discuss some of the main principles that separate inboun
40 - How to create and run a company that is Built To Last. (Part 2)
Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12 "myths" that are described in one of my favorite business books, Built To Last by Jim Collins and Jerry Porras.
Built To Last is a classic and timeless business book in my opinion. It's a foundational guide to building a company that's going to stand above the status quo and
39 - How to create and run a company that is Built To Last. (Part 1)
Today on the Academy I wanted to talk about how to build a lasting company. I'll do this by walking you through the 12 "myths" that are described in one of my favorite business books, Built To Last by Jim Collins and Jerry Porras.
Built To Last is a classic and timeless business book in my opinion. It's a foundational guide to building a company that's going to stand above the status quo and build
38 - How digital marketing can help with hiring and retention
Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here at our digital marketing agency Sanctuary.
Some of the topics that you’ll hear about today include:
What does the Director of Strategy do?
What is the best thing about being a strategist?
What trends are we seeing right now?
What are the top
37 - An overview of how Traction and EOS - The Entrepreneurial Operating System can help you grow your business (Part 3)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 3 in the series that should wrap up our summary. So if you haven't heard parts 1 and 2, head over there now to start from the top. In summary, The book outlines a blueprint called The Entrepreneurial Operating System that's designed to help you structure and run things in a way that takes
36 - An overview of how Traction and EOS - The Entrepreneurial Operating System can help you grow your business (Part 2)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 2 in the series. So if you haven't heard part 1, head over there now to start from the top. In summary, The book outlines a blueprint called The Entrepreneurial Operating System that's designed to help you structure and run your business in a way that takes your business to the next level
35 - An overview of how Traction and EOS - The Entrepreneurial Operating System can help you grow your business (Part 1)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. The book outlines a blueprint called The Entrepreneurial Operating System that's designed to help you structure and run your business in a way that takes your business to the next level.
If you're just starting out with a new company, or you've been trying to grow your business and you feel stuck, the
34 - Pursuing personal and business growth through Intentional Reinvention (Part 1)
Today on the Academy we’re going to be exploring the concept of reinvention. For me, this idea is closely linked to many of my personal feelings, and my company's core values. High-performing people and great companies that are focused on excellence are never happy with the status quo, they're always continually improving and growing, with the goal of working toward their long-term goals and pushi
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