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AWS - Smart Business Podcast

AWS - Smart Business Podcast

AWS - Smart Business Podcast 47 Episodes Jun 30, 2026

The AWS Smart Business Podcast explores applied generative AI for businesses and the latest technology advancements across various sectors. It features discussions with business innovators who are integrating cutting-edge technologies into their operations, covering transformative strategies and real-world applications. The podcast is essential for those looking to stay ahead in the digital landscape.

Episodes

Billy Grace: When AI Moves the Budget, What's Still the Marketer's Job Jun 30, 2026 00:33:07 Mitch Voskuilen (Billy Grace), with Albert Argenté Nordbeck (AWS), on what's still the marketer's job once AI distributes the budget and makes the creative, and whether "creativity comes back" is a real future or a comforting story. Recorded live at the AWS Summit in Amsterdam.
Aikido: When AI Writes the Code and the Fix, How Small Can the Team Get Jun 30, 2026 00:35:57 Frederick Ryckbosch (Aikido Security), with Albert Argenté Nordbeck (AWS), on what happens when the same AI both writes the code and writes the fix, and how small a team can get while still shipping secure software at startup speed. Recorded live at the AWS Summit in Amsterdam.
Polarsteps: On the defensibility of human content against generic AI-driven travel itineraries Jun 30, 2026 00:32:22 Maximiliano Neustadt (Polarsteps), with Tarek Mahmoud (AWS), on what is the best strategy against the big AI companies when it comes to helping people plan their trips in authentic ways.
Iris.ai: Who Steers a Deep-Tech AI Roadmap, the Market or Your Conviction Jun 30, 2026 00:36:20 Ivan Tsenov (Iris.ai), with Kristina Cekanauskaite (AWS), on how a 2015-era deep-tech company stays specifically valuable in a 2026 AI market that re-prioritises every quarter, and whether the roadmap is steered by market signal or by technical conviction. Recorded live at the AWS Summit in Amsterdam.
Ravical: A Smarter Junior, or Rewiring the Whole Firm Jun 30, 2026 00:37:13 Ken Bastiaensen (Ravical), with Veronica Ostring (AWS), on whether the next frontier is a smarter junior at every desk or organizational AI that rewires how a whole expert firm works, and whether that's a real product category or features the foundation models will absorb. Recorded live at the AWS Summit in Amsterdam.
Hadrian: How Much Autonomy Do You Give an AI Hacker Inside Your Own Network Jun 30, 2026 00:37:42 Prash Somaiya (Hadrian), with Aura Villamizar (AWS), on how much autonomy you hand an AI agent inside your own perimeter, and whether the next decade of defence is won by buying more controls or by continuously attacking yourself faster than anyone outside can. Recorded live at the AWS Summit in Amsterdam.
Signify & myTomorrows: Where Specialist Value Lives as the AI Giants Go Vertical Jun 22, 2026 00:36:30 George Yianni (Philips Hue, Signify) and Marshall van Beurden (myTomorrows) on turning a decade of domain expertise into effortless natural language for non-experts, and where specialist value has to live to stay defensible as the AI giants go vertical themselves. Recorded live at the AWS Summit in Amsterdam.
Booking.com & Bynder: When AI Forces You to Reshape the Whole Organisation Jun 22, 2026 00:34:26 Vipul Hingne (Booking.com), Michiel Maandag (Bynder) and Jana Werner (AWS), co-author of The Octopus Organization, on what AI is doing to the shape of an organisation, and whetherthis upheaval is a phase to manage through or the new form leaders have to build their companies into. Recorded live at the AWS Summit in Amsterdam.
Dustin & EDSN: Knowing When to Ship AI and When to Brake Jun 22, 2026 00:34:21 Rob Spekschoor (Dustin) and Arwin Scholten (EDSN), with Pelin Dumans (AWS), on running AI on top of infrastructure the rest of the economy depends on, and what responsible speed really means: when do you ship, and when do you brake on time?Recorded live at the AWS Summit in Amsterdam.
8vance & Secutec: Building a Safe Economy With Meaningful Work for People Jun 22, 2026 00:35:07 Han Stoffels (8vance) and Sabine van Hoijweghen (Secutec), with Alexandra Tofan (AWS), on building AI that matches people to meaningful work and AI that keeps the digital economy safe,and how, despite all the risks AI brings, we can steer toward a world that is both secure and full of meaningful work for people. Recorded live at the AWS Summit in Amsterdam.
SpecifAi & iO Digital: Deciding When an AI Answer Is Good Enough to Ship Jun 22, 2026 00:34:59 Jeroen Meulendijks (SpecifAi) and Friso Geerlings (iO Digital), with Amer Grgić (AWS), on why AI is forgiving where business intelligence never was, the real worth of a prototype anyone canbuild in five minutes, and who is responsible for saying an answer is good enough to ship. Recorded live at the AWS Summit in Amsterdam.
Condoor & Zonneplan: Where the Build-Buy Line Moves Next Jun 22, 2026 00:34:19 Michiel van der Deijl (Condoor), Maarten Bode (Zonneplan) and Jeroen Jacobs (Cloudar, on AWS co-host duty) on building a lot yourself while buying the rest from AWS, where that build-buyline moves next, and what it does to the guardrails around an AI talking to 220,000 customers. Recorded live at the AWS Summit in Amsterdam.

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