YouTube Success - YouTube for Business & YouTube Growth, Video Marketing
YouTube Success is a podcast that provides tips and strategies for growing a YouTube channel, improving video marketing, and building a business on the platform. Host Matthew Hughes interviews successful YouTubers, content creators, and entrepreneurs who share their insights on algorithm hacks, thumbnail design, and content creation. The show aims to help both new and experienced creators achieve viral success and build a digital presence.
Episodes
The #1 Planning Hack Every YouTuber Needs in 2026
Use a YouTube Research Channel to Generate Endless Video IdeasIn this episode of the YouTube Success Podcast, I explain why every YouTuber should create a separate “research channel” to generate endless content ideas and get inside the mind of their ideal client. I share how I learned this at VidSummit and mention you can also attend Tube Fast on April 23rd–24th in Birmingham. I walk through creat
How Loneliness and Money Sparked TubeFest
How Loneliness and Money Sparked TubeFest (and Why I Started Too Fast)In this episode of the YouTube Success Podcast, I explains how loneliness and money motivated him to launch TubeFest, an independent video marketing event for creators and business owners.TubeFest launched in 2024 with nearly 200 attendees, stumbled in 2025 after I went “too big, too fast,” and is now set for April 23–24, 2026 i
Unlock Your Potential - Stop Overthinking & Start Posting
Watch Episodehttps://youtu.be/v8VKewyT2LYIn this episode of the YouTube Success podcast, I delve into the common pitfalls that hold aspiring YouTubers back, such as overthinking strategy, equipment, and planning.I offer practical solutions by encouraging you to focus on action over perfection. By committing to publishing your first 13 videos without overly concerning yourself with views and subscr
1% Every Week How Small Changes Boost Your Channel
Watch Episodehttps://youtu.be/q6uU3niWl3E1% Improvements: Elevate Your Video Production Every WeekIn this episode of the YouTube Success Podcast, I, Matt Hughes, delve into the concept of making 1% improvements to your video production skills each week.By focusing on improving your camera shots, lighting, and audio, you can significantly enhance the quality of your videos over time.I share practic
The Key to Consistency and Commitment in Your YouTube Journey
Watch Episodehttps://youtu.be/ZR48I2VAAbUIn this episode of the YouTube Success podcast, I discuss the important theme of consistency for 2026 and beyond.Reflecting on past seasons, I emphasize the value of commitment over mere consistency when building expertise on YouTube.I also share personal challenges including setting up an ideal work environment, managing time, and maintaining self-confiden
Relaunching YouTube Success: A Fresh Start and New Goals for 2026
Watch on YouTubehttps://youtu.be/FpmoJ7gb9JkHello YouTube Success podcast listeners! I am Matt Hughes, the creator and founder of the YouTube Success podcast.After an inconsistent posting schedule last year, I'm excited to restart the podcast with renewed energy and a consistent plan.In this episode, I reflect on the podcast's history, share the highs and lows of the past year, and discuss my visi
This Is What Nobody Tells You About Video Podcasting Part 2
Watch on YouTubehttps://youtu.be/jLu_Q9COnsMEpisode SummaryIn this episode, Matt Hughes, the 'king of video,' dives into the often-overlooked aspects of podcasting, focusing on the steps and time commitment required post-recording. Building on part one, he details the process of uploading, transcribing, and editing a video podcast using Descript, including creating social media clips and promotion
This Is What Nobody Tells You About Video Podcasting
Watch on YouTubehttps://youtu.be/KWv6UmPVIMcEssential Steps to Launching Your Video Podcast: Part 1In this first episode of a two-part video podcast series, the host delves into the essentials of starting a video podcast. The episode covers the five key components required for launching a podcast: strategy and planning, tech and equipment, workflow and production, publishing and promotion, and mon
Going Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views!
Watch on YouTubehttps://youtu.be/AfFq0N07qzISummaryGoing Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views!In this episode of the YouTube Success Podcast, host Matt Hughes interviews Jenny Hoyos, a massive YouTube influencer with over 7 million subscribers and 2 billion views. Jenny discusses her journey from starting as a passionate creator to becoming a vi
Dedicated Podcast Channel
Watch On YouTubehttps://youtu.be/Jj2k_1vjnv8SummaryWhy I Moved the YouTube Success Podcast to Its Own ChannelIn this episode, Matt Hughes, host of the YouTube Success Podcast, discusses his decision to move the podcast to a dedicated channel. Matt shares insights on why having a separate channel might be beneficial, especially given YouTube's increasing focus on podcast content. He provides exampl
Vanity Metrics Vs Valuable Metrics
Watch On YouTubehttps://youtu.be/suJfIlnT-hkSummaryReflecting on 2024: Reviving the YouTube Success Podcast with Renewed CommitmentIn the final 2024 episode of the YouTube Success Podcast, host Matt Hughes candidly discusses the reasons behind his hiatus from the podcast in August and the valuable lessons he learned about paying attention to metrics. He highlights his experiences from a recent con
13-Step Guide To Launching A YouTube Channel
Watch on YouTubehttps://youtu.be/sMHLpQ2JD5gSummaryStarting a YouTube channel is an exciting adventure, but it can also feel overwhelming if you’re not sure where to start. In this episode, I walk you through the essential steps to kickstart your channel and set yourself up for success.This episode provides actionable tips and insights designed to help you navigate the early stages of your YouTube
What You Need to Nail Your YouTube Planning
Watch on YouTubehttps://youtu.be/aieFAxF8VDwSummaryThis episode is all about what you need to nail your YouTube planning.If you’ve been struggling with what content to create or how to make sure your videos actually get seen, planning is the key! I’m walking you through five powerful ways to plan and research for your YouTube channel so you can build a strategy that gets results.We’ll dive into ho
Live Streaming Essentials for Creators
Watch on YouTubehttps://youtu.be/7m_wzG--O64SummaryToday, I'm discussing the top tools for live streaming YouTube videos. If you've ever wondered how to stream to multiple platforms simultaneously or how to live stream pre-recorded content, this episode is for you.Discover why these tools are game-changers for YouTube creators and how they can enhance your streaming setup. Don't forget to check ou
Expert’s Curse And How It Affects New YouTubers
Watch on YouTubehttps://youtu.be/aSlddgeyCtASummaryEver feel overwhelmed by your own expertise when planning YouTube content? You're not alone. In today's episode, I talk about a common struggle many experts face - a challenge that often makes starting a YouTube channel feel impossible.If you're struggling with where to start, feeling bogged down by too many ideas, or just need a clearer path forw
YouTube Success Season 2: What's Next For Content Creators?
We're back with Season 2 of the YouTube Success Podcast! 🎉In this episode, we’re sharing some exciting updates and checking in to see how you've been. Did you miss us?Tune in to hear about what’s new and what you can expect from this season. Plus, we've got some valuable insights and tips to help you take your YouTube channel and social media to the next level.Catch all the exciting news and see w
Can You Get Clients On YouTube (Interview with Louise Brogan)
Watch on YouTubehttps://youtu.be/0dIuvDFq-ykSummaryJoin us, as Louise Brogan and I discuss how YouTube, an often overlooked platform, can be a powerful tool for attracting clients and driving business success. Our guest shares her journey of using YouTube as a complementary platform to her LinkedIn-focused business strategy, ultimately amassing over 10,000 subscribers and generating client leads.D
Content Promotion Framework
Watch on YouTubehttps://youtu.be/Rp9YFEcfvFsSummaryWelcome to another episode of the YouTube Success podcast! In this episode, I'll be talking about the Content Promotion Framework, which is the final part of our series on making your videos successful. You’ll learn how to strategically promote your content across different platforms to maximise your reach and engagement. Plus, I’m sharing practic
Content Repurposing Framework
Watch on YouTubehttps://youtu.be/f53wzOpMqI8SummaryWhat if I told you that you can make over 47 different pieces of content from just one signature video? Join me in the latest episode of the YouTube Success Podcast. I’m going to show you how to turn your main video into tons of other content pieces.In this episode, we will go into the details of how to do this, and I’ll share practical tips and t
What Exactly Is A Signature Video?
Watch on YouTubehttps://youtu.be/5qXbX4GTB5sSummaryDiscover the power of signature videos in this episode of YouTube Success. Join me as I explain what exactly is a signature video, and help you understand how you can turn it into valuable business assets.We'll explore why signature videos are crucial for your channel's success and how you can start creating them today. I'll also give you tips on
Embrace Your Weird
Watch on YouTubehttps://youtu.be/AlvHrFCJGaASummaryIn this episode of YouTube Success podcast, join me as I share insights from my recent experience at Social Media Marketing World and explore why being a little "weird" can actually be your superpower in content creation. I'll share stories and discuss how they can help you connect better with your audience.Whether you're new to creating videos or
Faceless YouTube Channel: 5 Things You Need To Know To Get Started
Watch on YouTubehttps://youtu.be/TB9lQZMhSu4SummaryDid you know you can launch your own YouTube channel without showing your face in your videos?If you've ever dreamed of starting a channel but don’t want to show your face and you are feeling overwhelmed by where to begin, this episode is your guide. I shared 5 crucial steps to getting started and by the end of this episode, you'll have all the to
How To Find Your Drive To Get Started: Success Journey with Samantha Cameron
Watch on YouTubehttps://youtu.be/mIHfElaJJC0SummaryIn this episode of YouTube Success Podcast, I am inviting you on an inspiring journey alongside Samantha Cameron, a Social Media Alchemist, where you'll uncover invaluable insights on igniting your motivation and propelling yourself toward success.Samantha shares her personal experiences and strategies for overcoming obstacles, finding purpose, an
Why We're Closing The YouTube Community
Watch on YouTubehttps://youtu.be/JSivXDS_LIkSummaryWhy are we bidding farewell to the YouTube Community?Join me as I share the reasons behind this move, and what my next plan is, as we shift to a broader focus. We had a fun and insightful journey in the YouTube Community and this gave me the vision that drives a new journey forward.Join me as I embark on this exciting new chapter and discover what
How To Pitch Collaborations Successfully: Featuring Robin Waite
In this episode of the YouTube Success Podcast, join us as we delve into the world of successful collaborations with Robin Waite, a seasoned business coach and speaker at TubeFest. Take it from Robin’s successful experience of collaborations and learn how you can pitch collaborations to fellow YouTubers and/or influencers successfully.Join YouTube CommunityJoin the YouTube Community to connect wit
Does a Short Form Strategy Work
Watch on YouTubehttps://youtu.be/g5ARcfkh3dsSummaryIn this week’s episode of YouTube Success Podcast, we'll reflect on my experiences with the Shorts Challenge, and I’ll share some valuable insights and a secret tip that has me really pumped. We'll also touch on the challenges and explore how Shorts is making waves across different platforms. Plus, I'll reveal some surprising growth stats for the
How To Become Visible To Your Audience: Success Story with Dorien Morin-Van Dam
Watch on YouTubehttps://youtu.be/Ho5qz9SfjTwSummaryIn today's episode, I'm joined by Dorien Morin-Van Dam, a social media strategist with over 13 years of experience.Dorien shares her journey on how to gain visibility and be consistent with it. Discover the catalyst for her journey, the impact on her business, and the invaluable tips she shares for building an engaging online presence.Get ready fo
How To Get Started On YouTube
Struggling to hit that elusive 100-subscriber milestone?What if I told you there's a comprehensive checklist waiting for you, a step-by-step guide to break down the barriers that have held you back? Join me as I guide you through the essential steps to launch your YouTube channel successfully.Episode highlightsEssential steps to launch a YouTube channelYouTube Getting Started checklistStrategies f
Wins, Events, & Challenges
Watch on YouTubehttps://youtu.be/zOB3xrzy_2sSummaryExciting news on my end – I've finally hit a major milestone by becoming monetised on YouTube. We'll chat about the journey from the initial 1,000 subscribers to reaching the coveted point of monetisation.But that's not all! I'm happy to invite you all to join TubeFest, a groundbreaking video marketing conference set for May 23rd, 2024, in the UK.
How To Make YouTube Work: Efficiency Talk With Jerry Potter
Watch on YouTubehttps://youtu.be/ue11MOpNEM4SummaryAre you struggling to streamline your YouTube content creation process? Ever wondered how to make YouTube work for you without losing hours in editing? In this episode, we're addressing the burning question: How can YouTubers be more efficient?In this YouTube Success podcast episode, we sit down with Jerry Potter, a YouTuber and social media coach
Pro Gear Guide
Are you ready to take your YouTube game to the next level?This episode of the YouTube Success Podcast explores the Pro Gear Guide, a comprehensive resource available at kingofvideo.co.uk, where I shared insights on cameras, lighting, and other essential elements for creating a professional setup. This is aimed to guide you in making strategic investments to enhance your video production.Highlights
Using AI For Content Creation: Interview with Molly Mahoney
Watch on YouTubehttps://youtu.be/8hw9XX3nFpgSummaryEver wondered what AI could really bring to the table in the world of content creation? Join us as we explore the practical side of using AI for content creation.In this episode, we're taking a closer look at the relationship between creators and AI, without the hype; just real talk about the role AI plays in enhancing, not overshadowing, your cre
Starter Gear Guide
What do you do if you've got a small budget, just a little budget, or maybe no budget, and you want to get started on YouTube?In this episode of YouTube Success podcast, I’ve tackled the challenge of starting on YouTube with a limited budget. From gear recommendations to cost-effective strategies, he provides valuable insights for those looking to create quality content without breaking the bank.E
How To Batch Film 3 Months Of Content
Watch on YouTubehttps://youtu.be/RusuVrUnbToSummaryIn this episode, I delve into the significance of batch filming in starting a successful YouTube channel. The focus is on strategic planning, overcoming perfectionism, and the practical application of tools like Descript to simplify the content creation process. I provide a step-by-step guide with six key elements that are essential for channel la
Embracing Passion in Content Creation: The Judi Fox Story
Watch on YouTubehttps://youtu.be/h9ikRckrsjUSummaryIn this YouTube Success podcast episode, we sit down with a LinkedIn expert, Judi Fox, to explore the journey of a corporate worker turned full-time content creator and personal branding powerhouse. While the episode may not seem directly related to YouTube success, it's packed with valuable insights and wisdom that can greatly benefit aspiring Yo
How To Get More Engagement On Your YouTube Videos?
Watch on YouTubehttps://youtu.be/KJjvhJZgSEASummaryIn this episode of the YouTube Success podcast, I delve into the art of engaging with your YouTube audience, from generating more comments to making your subscribers feel truly connected with your brand. We explore the significance of engagement on YouTube, touching on why it's a critical metric for your channel's success and what it tells the alg
What’s The Best Way To Edit My YouTube Videos?
Watch on YouTubehttps://youtu.be/3ZzEc5FDZf0SummaryIn this episode of the YouTube Success Podcast, I delve into the world of video editing, insights, and recommendations for YouTube beginners. Learn the importance of editing, discover beginner-friendly software, and explore the benefits of outsourcing editing. Whether you're new to YouTube or looking to improve your video quality, this episode has
One Million Subscribers in One Year - Interview with Jesse Davis
In this episode of the YouTube Success Podcast, you'll be joining me, as I sit down with a remarkable guest, Jesse Davis. Together, we explore Jesse's extraordinary journey, starting from a family YouTube channel to achieving a stunning milestone of 100,000 subscribers in just two months. We discuss the critical elements that led to his success, such as content strategy, audience targeting, and th
Should I Create A YouTube Channel Or A Podcast?
In this episode, we dive deep into the age-old debate: should you create a YouTube channel or start a podcast? Join us as we explore:The unique benefits of both platforms.How the younger generation consumes content across different mediums.Real-life scenarios on content consumption habits.The monetization possibilities and challenges for each platform.The potential for growth, audience engagement,
When Is It The Right Time To Start A YouTube Channel?
Watch on YouTube https://www.youtube.com/watch?v=koBdJDX3-MgSummaryIn this insightful episode, we delve into the world of YouTube content creation and answer the question that plagues aspiring YouTubers: "When is the right time to start a YouTube channel?" Join us as we navigate the dynamic landscape of online video content with the King of Video himself.Our host discusses the evolution of YouTube
Do I Need An Intro?
Watch Episode on YouTubehttps://youtu.be/YPr_Pj7izCcSummary Summary of the YouTube Success Podcast - Episode 1:Introduction and Objective: The host, Matt, welcomes listeners and viewers to the podcast, emphasizing its availability on YouTube and other platforms. He seeks to guide new or existing YouTube channel owners in growing their channels.Content Structure: The podcast will consist of practic
