LinkedIn for Entrepreneurs
LinkedIn marketing strategies for service-based business owners who want to build their personal brand, sign new clients, and book speaking engagements. Host Julia Zatta, a LinkedIn ghostwriter for founders and entrepreneurs, answers questions about what to post, how to attract the right clients, posting frequency, content ideas, and what works on LinkedIn currently.
Episodes
60. How to Share Your Expertise Without Sounding Like a Know-It-All
How do you establish your expertise on social media without sounding like you're lecturing your audience?In this episode, I share a recent conversation with a biotech consultant who has 15 years of experience and is already very comfortable showing up on LinkedIn. Her challenge wasn't visibility. It was finding a way to communicate her expertise that still felt like her.The answer? Storytelling.I'
59. Why You Should Be Using Instagram Stories
Are you showing up consistently on Instagram but wondering, “Okay… so where are the sales?”In this episode, I’m sharing a real conversation I had with a client who was seeing more engagement, getting comments from clients offline, and noticing people were paying attention to her content, but wasn’t seeing a significant increase in sales after a month of consistent posting.And this is where I think
58: The No Project: Brandi Holder’s 30-Day Challenge for Business Growth
What if hearing “no” could grow your business? Leadership coach Brandi Holder shares her No Project: a 30-day challenge to make intentional asks and start meaningful conversations on LinkedIn.Brandi reveals how she came up with the idea for this challenge and shares the data she collected over 30 days, or going for no. But the real lesson she shares is about measuring your own data rather than bel
57. The Biggest SEO Update for Social Media and Why I'm Changing This Show
I'm finally spilling the tea on how my work has expanded beyond LinkedIn, and why that means you'll start hearing more about Instagram, SEO, content marketing, and building a business that attracts clients consistently.I also dive into two exciting updates that could change the way you create content:• Google's new Search Console feature that lets you see which search terms bring people to your so
56. The Quiet Breakup: Why More Women Are Rethinking Success with Noelle Van
What happens when the career you worked so hard for no longer feels aligned?In this episode, I’m joined by leadership and change strategist Noelle Van to talk about the growing “quiet breakup” movement, where high-achieving women are quietly stepping away from traditional corporate success to create more meaningful, fulfilling work.We discuss:The early signs you’ve outgrown your current roleWhy so
55. Take the LinkedIn Content Style Quiz and Guide
Discover the five LinkedIn content personalities and identify which one best matches the way you naturally communicate. You'll learn your strengths, your biggest blind spot, and one simple challenge to help you create more varied, engaging content.You'll also see how understanding your content style makes repurposing easier, helping you turn one idea into multiple posts instead of constantly chasi
54: LinkedIn Coaching Session: Positioning a Workplace Wellness Business
What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.In this episode, you'll learn:• Why your LinkedIn profile sho
53: From Likes to Leads: Turn followers into email subscribers
Are you posting consistently on social media but struggling to turn followers into leads?In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list.I also
52. Self-Publishing for Entrepreneurs: Where to Start with Lynn Smargis
In this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online.We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even start
51. Yoga, Wellness & LinkedIn: Where to Start
Thinking about using LinkedIn to attract clients, but not sure where to start?In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients.Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn?In this episode, you'll learn:• Ho
50: Five easy ways to repurpose your content on LinkedIn.mp3
Ever feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort.The truth is, your audience only sees about 1% to 10% of what you post. Stop starting from scratch and learn how to get more mileage out of your ideas.In this episode, we cover how to repurpose the content you have a
49. How to build a LinkedIn network full of the right people
You can post consistently and still struggle to attract clients on LinkedIn.In this episode, I break down one of the biggest mistakes I see business owners make: building content for the wrong network.You’ll learn how to:Use LinkedIn analytics to understand your audienceBuild a network that supports your business goalsFind and connect with the right peopleTurn LinkedIn into a relationship-building
48. Why your LinkedIn content isn’t converting (And how to fix it)
Posting consistently on LinkedIn but still not attracting clients?In this episode, content expert Julia Zatta explains why weak positioning could be the real issue. Learn how to audit your last 5 LinkedIn posts to understand why your content may not be converting. Then learn how to tweak your hooks so your content immediately tells the right people: “This is for you.”Follow me (Julia) on Instagram
47. How to get more engagement on your Linkedin posts
If you think more engagement equals more clients on LinkedIn, think again. In this episode, I break down how the feed has changed, why your audience might not be engaging, and what to focus on instead. We’re talking visibility, silent buyers, and how to build real opportunities beyond just posting.Follow me (Julia) on Instagram & on LinkedInBook a 1:1 content consultation: https://juliazatta.m
46. Five LinkedIn Post Ideas to Build Your Personal Brand
If you’ve been overthinking your LinkedIn content or struggling to show up consistently, this episode breaks it down into a simple, actionable plan.You’ll learn exactly how to approach a week of LinkedIn content like a ghostwriter, with five strategic post ideas designed to build visibility, spark engagement, and position you as a leader in your space. This episode focuses specifically on your per
45. How to Know If LinkedIn Is the Right Platform for Your Business
Are you on LinkedIn because your audience is actually there… or because you feel like you should be?In this episode, I break down how to decide whether LinkedIn is the right platform for your business based on your audience, your goals, and your overall content strategy.Using real client examples, I walk you through when LinkedIn makes sense, when it doesn’t, and how different platforms like Insta
44. Five Essential Mindset Shifts for Building Visibility on LinkedIn
You know LinkedIn could bring you clients.You want to show up.But when it’s time to post… You freeze.In this episode, you’ll learn 5 mindset shifts I use with my clients to help build their visibility muscle. So you can stop overthinking every word or relying on AI to “fix” your ideas.If LinkedIn feels more intimidating than it should, this will help you reset and start posting with confidence. Wa
43. Why Your Content Isn’t Bringing You Leads (And What to Fix Instead)
She came to me for LinkedIn support, but the real issue was that her Instagram wasn’t converting. So we rebuilt her entire content system across Instagram and email. If you’re a coach or solo entrepreneur, this will show you why tips don’t convert, what your audience actually needs to see, and how to create a clear path from content to leads.Follow me (Julia) on Instagram & on LinkedInBook a 1
42. Everything you need to know about the new LinkedIn Algorithm, 365 Brew
Join the Let's Get Digital Bundle: https://juliaz--catgriffin.thrivecart.com/lets-get-digital-bundle/This week, content strategist Julia breaks down LinkedIn’s new AI-powered algorithm and what it means for your visibility. Learn why topical consistency, profile optimization, and content depth now matter more than ever. Plus, how to avoid outdated tactics hurting your reach, and why now is the tim
41. How I Would Build My Personal Brand on LinkedIn From Scratch: Marketing Tips for Entrepreneurs
As a LinkedIn strategist and ghostwriter, I share what I’d do if I were starting LinkedIn from scratch, based on how I rebuilt my own presence when I pivoted my business.Spot the gaps in your LinkedIn profile, network, and messaging to attract clients effectively. Why trust me? I specialize in working with coaches and consultants for business growth. This episode guides you through essential steps
40. How to Position Yourself as a Thought Leader on LinkedIn
LinkedIn strategist and ghostwriter Julia Zatta breaks down the exact framework she uses to position founders, coaches, and consultants as thought leaders on LinkedIn. If you want to stand out on LinkedIn, this episode will help you rethink how your LinkedIn profile, positioning, and content strategy work together. This episode is perfect for service-based business owners, consultants, and coaches
39. Internal Family Systems for Entrepreneurs: Understanding Self-Sabotage
Psychotherapist and author Emma Redfern joins LinkedIn content expert Julia Zatta to explain Internal Family Systems (IFS) and how it helps entrepreneurs overcome self-sabotage, fear of visibility, and inner conflict. Learn how understanding your “parts” can build emotional resilience, confidence, and self-leadership while growing your business and showing up online.Get Emma Redfern's book here: h
38. Why Showing Up on LinkedIn Feels So Hard (Especially During a Career Pivot)
Are you an entrepreneur struggling with the fear of posting on LinkedIn? This episode unpacks why visibility can feel challenging, especially during a career pivot. LinkedIn content strategist Julia Zatta shares mindset shifts to:overcome overthinking,build content confidence,and grow your LinkedIn presence to attract new leads and convert them into clients. Follow me (Julia) on Instagram &am
37: Camera Confidence for Founders: How Video Builds Trust in the Age of AI
I’m joined by Francesca Baccarella, a professional actor turned marketer, to talk about camera confidence for founders. We talk about:why so many people freeze on video,how to calm your nerves on camera,and how to show up without feeling like you’re performing.Francesca shares practical tips to create natural short form video content for business owners. She also shares the importance of using vid
36: Selling in a "Trust Recession" with bestselling author Colleen Nichols
In this episode, I’m joined by attraction marketing expert and best-selling author Colleen Nichols to unpack the trust recession affecting personal brand building. We talk about why performance marketing is failing, how trust is actually built today, and why being human on the internet is essential for entrepreneurs who want sustainable visibility, credibility, and online sales.Connect with Collee
35. Financial Confidence, LinkedIn Visibility, and Business Growth (with Debbie O’Hara)
What does financial confidence have to do with personal branding on LinkedIn? More than you might expect.In this episode, I’m joined by my client Debbie O’Hara, a money mindset and business coach who helps female entrepreneurs grow and scale their businesses. We talk about what it’s really like to build a personal brand on LinkedIn with strategic support, how money confidence affects visibility, p
34. How to Generate LinkedIn Leads Without Cold Pitching
In this episode, I’m joined by Mollie Lo, a top 1% LinkedIn social seller, to talk about how to generate leads on LinkedIn without spammy DMs or awkward sales tactics. We cover:Inbound vs outbound lead generation and why you need bothWhy psychological safety is the real foundation of LinkedIn salesHow to start DM conversations without cold pitchingIf LinkedIn selling makes you cringe or freeze up,
33. LinkedIn Marketing and SEO: What the New Algorithm Means for Personal Branding
LinkedIn’s algorithm has shifted from prioritizing recency to prioritizing relevance, changing how entrepreneurs and service providers approach LinkedIn content. In this episode, we look at how social media SEO works on LinkedIn and explore what the new algorithm is actually looking for to help you build your personal brand effectively. If you are a founder or entrepreneur looking for actionable m
32. 5 Ways to Boost Your Visibility and Inbound Leads on LinkedIn in 2026
If you want LinkedIn to bring you visibility and inbound leads in 2026, this episode breaks down what actually matters right now. Julia Zatta, LinkedIn Ghostwriter and Content Strategists, walk you through five actionable steps to help build an authoritative personal brand and attract clients using LinkedIn marketing strategies. This is for you if you're an entrepreneur or service provider looking
31: My LinkedIn Content Recap and How I’m Approaching 2026
Get on the 7-Day LinkedIn Visibility Sprint Waitlist: https://sendfox.com/lp/19gg2nIn this episode, LinkedIn content strategist and ghostwriter, Julia Zatta, reviews what actually worked in her LinkedIn content this year and shares how she’s shaping her 2026 visibility strategy. She breaks down the content types and formats that drove visibility and engagement, what she’s testing next, and how ser
30. The 10-Minute LinkedIn Engagement Routine to Boost Visibility
LinkedIn marketing for personal branding is more than just posting content. In this episode, I share a simple yet powerful 10-minute daily engagement routine to increase visibility and attract clients on LinkedIn.This marketing strategy for small business owners helps you start meaningful conversations and build genuine relationships that lead to new opportunities. Hit play to learn simple, action
29. Why Your LinkedIn Isn’t Generating Leads (Even If You’re Posting Consistently)
In this episode, I share why your LinkedIn profile may not be generating leads, even if you’re posting consistently. After auditing several LinkedIn profiles lately, I´m sharing the most common mistakes entrepreneurs make in their personal branding and LinkedIn content. You'll learn practical suggestions to improve your positioning so you can transform your personal brand into a powerful client-at
28. Signs You're Ready to Outsource LinkedIn Content
Most business owners wait way too long to outsource LinkedIn. If that’s you, this episode will help you spot the signs that it’s finally time to bring in support.I also share a behind-the-scenes moment from a client call that perfectly illustrates why outsourcing LinkedIn is often more cost-effective than doing it yourself.Book a free LinkedIn Visibility Call with me to explore how we can work tog
27: Why Your LinkedIn Presence Matters More Than Ever in 2026
If people are viewing your LinkedIn profile but not reaching out, something isn’t clicking. As we head into 2026, this gap is costing you visibility, credibility, and real opportunities to attract clients and grow your personal brand. In this episode, LinkedIn strategist Julia explores why refreshing your LinkedIn presence is critical now and how to leverage your personal brand so you can stop bei
26. LinkedIn Strategy 2026: Position Your Profile for Success
Set yourself up for LinkedIn success in 2026 with a clear, client-attracting profile. In this episode, learn five common mistakes coaches, consultants, and service providers make in their personal branding,and how to fix them. This LinkedIn marketing strategy helps you build clarity, trust, and visibility for business growth.Subscribe to my email newsletter to stay in the loop and be the first to
25. Inspiration Isn’t a Content Strategy. These 5 Content Sources Are.
Most founders struggle with LinkedIn content. Some don’t know what to post. Others share ideas that don’t connect. In this episode, LinkedIn ghostwriter Julia Zatta teaches a simple LinkedIn content strategy for personal brands. Discover five reliable sources of content that build trust, attract clients, and keep you consistent all year.Want help with your LinkedIn strategy? Book a visibility call
24. 5 End-of-Year LinkedIn Post Ideas That Build Trust (Without the Forced Gratitude)
As the year wraps up, your LinkedIn feed will be flooded with gratitude lists and highlight reels. But how can you make your posts stand out and truly build trust? In this episode, we dive into 5 surefire LinkedIn post ideas to elevate your personal brand on LinkedIn and get meaningful engagement.We’re talking:What to say instead of a generic “2025 recap”How to write a post that gets replies, not
23. Approachable Authority: The New Way to Build Trust on LinkedIn
Learn how to build approachable authority on LinkedIn to stand out without sounding performative. In this episode, linkedin ghostwriter Julia Zatta breaks down what real thought leadership looks like in 2025: grounded confidence, clear insight, and human tone.Discover how to share bold opinions, show expertise without ego, and position yourself as a trusted leader people want to follow.Book a visi
22. Anatomy of a LinkedIn Hook: Copywriting Strategies for Personal Branding
If your LinkedIn posts aren’t getting traction, it’s not your ideas, it’s your hook.In this episode, I'll show you how to write scroll-stopping openings using the 3C Framework, specifically for personal branding on LinkedIn. You’ll learnWhy tension grabs attention,How storytelling chemistry keeps your audience engaged,And how to write hooks that make people need to click 'see more'.Resources
21. The Difference Between LinkedIn Articles and Newsletters (and Why You Should Care).mp3
Many LinkedIn users don’t realize they can publish articles and newsletters — or how powerful they are for visibility and lead generation. In this episode, Julia Zatta explains the difference, shares new LinkedIn features, and shows how to use newsletters to build authority and nurture clients.Book your Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategyFollow me (Julia) on Instagra
20. Is a LinkedIn Company Page Worth It for Your Business? Here’s the Tea
In today’s episode, I’m breaking down one of the most common questions I get from founders:“Should I post on my company page or stick with my personal profile?”If you’ve been ignoring LinkedIn because you’re too busy (or too overwhelmed to figure it out) — this one’s for you.We’ll cover:The key difference between your personal profile and a company pageWhen a company page is actually worth the eff
19. How to Know If Your LinkedIn Strategy Is Working
In this episode, I explore how you can tell if your LinkedIn strategy is driving results for your personal brand. I outline the common patterns I've observed with my clients, whether they are senior leaders or early-stage entrepreneurs, and provide actionable insights into what LinkedIn marketing strategies to focus on at each stage in your business. Hit 'subscribe' to stay up to date with each ne
18. Five Content Mistakes Founders Typically Make on LinkedIn and How to Avoid Them
Founders often weaken their LinkedIn brand without realizing it. In this episode, I share the top mistakes I see all the time as a LinkedIn ghostwriter, plus simple fixes.Want help improving your brand and messaging? Book your free LinkedIn Visibility Call here: https://tidycal.com/julia-zatta/linkedin-strategyFollow me (Julia) on Instagram & on LinkedInBook a 1:1 content consultation: https:/
17. Outsourcing Marketing as a Small Business with Laura Haraka
I’m joined by my client, pain recovery coach Laura Haraka, to talk about LinkedIn marketing for coaches, social media for small businesses, and what happens when you find the right support. Laura shares her journey from teaching to coaching, the impact of outsourcing marketing as a small business, and the wins she’s seen since we started working together. A must-listen if you’re ready to delegate
16. Steal my LinkedIn Strategy for Personal Brands
Learn how to build a LinkedIn content strategy that actually works for your personal brand. As a ghostwriter and strategist, I’ll show you how to define your ideal client, map their challenges, create four content pillars, and use social proof effectively. Walk away with a simple framework to attract clients and show up confidently.Follow me (Julia) on Instagram & on LinkedInBook a 1:1 content
15. How to Find the Right Copywriter for Your Business (and Avoid the Messy Middle)
Hiring a content writer for your small business can feel overwhelming. What if they create more work instead of saving you time? In this episode Julia Zatta breaks down how to prepare before you outsource, the exact questions to ask potential collaborators, and the red flags to avoid so you don’t get stuck micromanaging your content partner. Looking for a content writer to support your small busin
14. Why "Hot takes" Build Trust With Your Audience
Hot takes don’t have to be clickbait or chaos. In this episode, I break down how to share strong opinions on LinkedIn in a way that attracts the right audience, builds trust, and positions you as an authority, without alienating your ideal clients. Share your thoughts in the comments or DM me on LinkedIn and tell me about it.Follow me (Julia) on Instagram & on LinkedInBook a 1:1 content consul
13. Marketing Tools for Small Business Owners That Save You Time
If you’ve been searching for a marketing strategy for small business that saves time and delivers results, this episode is for you.I’m sharing my top picks from the Shortcut Suite Bundle, including private podcasting tools, a 90-day visibility plan GPT, an opt-in page copy bot, and my own LinkedIn content humanizer. You’ll learn how I’m using these tools in my own business to streamline content cr
12. Steal My Exact System for Creating LinkedIn Content
If you’re still winging your LinkedIn content, staring at a blank doc every week and hoping inspiration strikes, this episode is for you. I’m walking you through the exact system I use as a LinkedIn ghostwriter to create and schedule high-quality LinkedIn content for my clients.You'll learn:My go-to tech stack (including free tools)How I draft, organize, and schedule postsWhy a repeatable system s
11: Your LinkedIn Content Repurposing Formula
Feeling stuck on what to post on LinkedIn?In this episode, Julia Zatta shares her go-to content repurposing strategy for service providers. You’ll learn how to reuse blogs, emails, and videos to stay visible without burning out, and actually turn your content into clients.🎁 Download the free LinkedIn Content Repurposing Blueprint:https://juliazatta.mvsite.app/products/offers/view/1180838?coupon=FR
10. WTF Is Going on with the LinkedIn Algorithm?
Wondering why your LinkedIn feed is showing you posts from 3 weeks ago?In this episode, I break down the 2025 LinkedIn algorithm changes and what they mean for business owners, coaches, and service providers using LinkedIn for visibility.You’ll learn why your feed is full of old posts, what content the algorithm prioritizes now, and how to create posts that actually get seen.Sources cited in this
9. How to Ask for LinkedIn Recommendations That Sell Your Services for You
LinkedIn ghostwriter and strategist, Julia Zatta, shares how to collect and use LinkedIn recommendations and client testimonials to build trust and attract leads on LinkedIn. Learn how to create a SMILE file, request standout reviews, and repurpose testimonials in your content to support your visibility and personal brand.Follow me (Julia) on Instagram & on LinkedInBook a 1:1 content consultat
8. How to Find Your Voice on LinkedIn (So You Don’t Sound Like Everyone Else)
In this episode, I share practical tips for developing a strong tone of voice in your LinkedIn posts. If you're trying to stand out on LinkedIn and sound more like you, so you can attract right-fit clients, this episode will help. You'll learn 7 copywriting techniques you can apply to your content today.Follow me (Julia) on Instagram & on LinkedInBook a 1:1 content consultation: https://juliaz
7. Effective LinkedIn Engagement Strategies for Personal Brands
If networking on LinkedIn feels awkward or fake, this episode is for you. I’m sharing simple ways to connect through comments, DMs, and coffee chats, without cold-pitching or sounding like a bot. Learn how to build real relationships that strengthen your brand reputation by showing up as you. Follow me (Julia) on Instagram & on LinkedInBook a 1:1 content consultation: https://juliazatta.m
6: How to Find Clients on LinkedIn (Instead of Just Waiting for Them)
In this episode, we’re talking proactive lead generation strategies for service providers who are ready to start connecting with the right people.I’ll walk you through how to use LinkedIn’s best-kept secret (aka, the search bar) to find potential clients and start conversations without sounding salesy.Because content builds visibility, but relationships drive revenue 💰And if you want to join the L
5. What Is Thought Leadership on LinkedIn?
People get thought leadership all wrong. It's really very simple. Thought leadership is sharing your professional opinion based on experience. You don’t need a title or certification; if you’re helping others by sharing what you know, you're already a thought leader.In this episode, I share tips on:How to figure out what to post.Why thought leadership builds trust andhow to attract the right audie
4. Plan Your LinkedIn Content With This Simple Framework
In this episode, we explore essential LinkedIn strategies for enhancing your personal brand through 4 impactful content themes that can elevate your presence. Learn how these themes can attract clients and position you as a leader in your field. Whether you're an entrepreneur or a service provider, these marketing tips will help you leverage your LinkedIn profile. Plus, don’t miss the opportunity
3. Turn Your LinkedIn Profile Into a Landing Page
In this episode, I’m sharing how to update your profile so it acts like a client-attracting landing page.Whether you’re pivoting from Instagram or just haven’t touched your LinkedIn in years, this episode will show you what to focus on and why it matters.Want to go deeper? Grab my free masterclass, LinkedIn Crash Course For Entrepreneurs: https://juliazatta.mvsite.app/products/offers/view/1180282F
2. How to Get Clients on LinkedIn (In 4 Simple Steps)
If you're ready to make LinkedIn work for your business, this is where to start. In this episode, I’m breaking down the 4-part visibility framework I use with my clients to help them land clients, speaking gigs, and collaborations without posting every day.👉 Want personalized support?Book a free LinkedIn strategy call: https://tidycal.com/julia-zatta/linkedin-strategyFollow me (Julia) on Instagram
1. What Should My First LinkedIn Post Be?
Want to write your first LinkedIn post but not sure what to say?You’re not alone! What should I post on LinkedIn? is one of the most searched questions on the platform.In this episode, I’m breaking it down with simple, practical tips that will help you show up with confidence.You'll learn:What your first LinkedIn post should includeThe 5 keys to writing an intro post that sparks conversationA swip
Welcome to LinkedIn for Entrepreneurs with Julia Zatta
Join me, Julia Zatta, as I share actionable tips and strategies for service-based business owners to enhance their LinkedIn presence.As a strategist and ghostwriter for founders and entrepreneurs, I'll share my best tips to help you build your personal brand and attract aligned clients and speaking engagements without feeling cringe. Hit follow so you don’t miss my next episode. And come say hi on
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