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She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
She Sells Differently is a podcast for faith-based product business owners who feel awkward about sales. Host Andee Hart shares nearly two decades of corporate sales leadership experience to help makers, handmade sellers, and female entrepreneurs sell confidently and grow wholesale partnerships. Each episode offers practical sales and marketing strategies, insights into buyer behavior, Faire wholesale tips, and mindset shifts to stop overthinking and start growing a product brand.
Episodes
Ep 240: 3 Sales Strategies Nobody Talks About (And Why They Work)
Send us Fan MailEverybody tells you to follow up, know your numbers, and take better product photos. This week, Andee shares three sales strategies that rarely make the list because they are quiet. They do not feel like selling, and they work better than half the tactics you have been told to try. After 17 years in sales, Andee has found that the moves that close deals are the small human ones tha
Ep 239: Leaving Your Corporate Job to Start a Business: 3 Lessons After 3 Years
Send us Fan MailThree years ago on September 29th, I walked away from a 17-year corporate sales career to become a full-time entrepreneur. This episode is the real version of those three years, with no highlight reel. I share the night I sat across from my sister-in-law in tears, the change that finally got my business growing, and the three lessons I wish someone had handed me on day one.If you a
Ep 238: The 2026 Faire Shop Audit: 3 Listing Fixes That Get You Reordered
Send us Fan MailPull up your Faire orders and count how many retailers have bought from you more than once. If it's one or two out of every 20, you don't have a product problem. You have a listing problem. In this episode, Andee walks through a quick three-part audit of your Faire shop: what a retailer sees, what she reads, and how easy it is for her to buy again. Your first order is an
Ep 237: Faire Just Made Trade Show Follow-Up Easier Than Ever
Send us Fan MailTired of collecting business cards at trade shows only to let those valuable leads gather dust? In this episode, Andee reveals the crucial follow-up strategies that can transform casual market encounters into solid purchase orders. If you're attending retail trade shows, gift shows, or any in-person market, this episode is a must-listen.Andee dives into the often-overlooked bo
Ep 236: How to Tell If a Boutique Buyer Is Real: 2 Questions to Ask
Send us Fan MailA boutique owner walks up to your booth, says “I love these, send me your line sheet,” and then goes silent for three weeks. If you’ve been there, you probably decided the silence meant your product wasn’t good enough. In this episode, Andee shows you why “I love this” is a social signal and not a buying signal, and gives you two questions you can ask any store owner, at a market o
Ep 235: 3 Things to Say When You're Asked for a Discount
Send us Fan MailA buyer loves your line, wants to order, and then asks if you can “do a little better” on price. Most makers cave in the first ten seconds, and every cave teaches that retailer your price sheet is a starting point. In this short episode, Andee gives you three exact things to say instead, in the order to say them, so you can hold your wholesale price, keep the account, and stop hand
Ep 234: The Most Expensive Mistake in Your Business Is Undercharging
Send us Fan MailThis one is a first for the feed. Four women, four completely different businesses, one microphone, and the topic most of us circle for years without landing on: what to charge.Andee is joined by Jan Touchberry, Lindsay Fletcher, and Gabe Cox for an unscripted roundtable on pricing. They get into why the fear runs so deep, what actually happens to your business when you price low t
Ep 233: Hiring for Growth: The 1st Person You Should Hire to Win Back Your Time
Send us Fan MailYou’ve got a beautiful product line. You’re selling online, maybe at weekend markets, and you’ve landed your first few wholesale accounts. And yet you’ve hit a ceiling — not because you ran out of ideas, but because you ran out of hours.In this short but pointed solo episode, Andee walks through why so many product-based business owners stall out right at the moment things start wo
Ep 232: How to Quit Your Job and Sell Your Products Full-Time: The 3-Move Salary Roadmap
Send us Fan MailIf you’ve ever done the late-night math on your product business — added up a strong sales weekend, multiplied it out, and wondered if it could ever replace your paycheck — this episode is your roadmap. Andee breaks down why product income feels so unpredictable and why the answer isn’t to sell more. It’s to change the shape of your revenue so it stops behaving like a lucky streak
Ep 231: A Retailer & Wholesale Brand Owner on What Really Sells with Lauren Rauter
Send us Fan MailLauren Rauter has one of the rarest vantage points in the product world: she’s both a retailer and a brand. She opened her boutique, Rock Paper Scissors, in downtown Franklin, Tennessee back in 2003 — and then turned two decades of retail-floor instinct into a thriving wholesale business now spanning three brands. In this episode, she pulls back the curtain on how living on both si
Ep 230: The Legal Foundations Every Product Brand Needs to Scale
Send us Fan MailYou can pour years into building a product brand — the name, the packaging, the look customers recognize on sight — and never stop to ask whether any of it is actually yours to keep. In this episode, attorney Amber Gilormo, founder of The Boutique Lawyer, breaks down the legal foundations every product-based business needs before it scales: the one protection she tells every client
Ep 229: Grow Your Business Without Social Media: The “Anti-Social” Strategy That Built 7 Figures
Send us Fan MailHolly Haynes built a 7-figure business — and eventually retired both herself and her husband — without ever leaning on daily posting or dancing on reels. A former Fortune 500 strategist who started her company in the middle of the 2020 pandemic while working full-time and raising twins, Holly built everything around a simple idea: social media is the sidecar, not the engine. In thi
Ep 228: Burnt Out or Plateaued? Check These 3 Business Foundations First
Send us Fan MailAndee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation she has given of the PEG method: the three foundations she believes every business is built on, and the reason so many good business owners stall out w
Ep 227: Your "Slow" Month Might be your Best One (but You're Ignoring this One Thing)
Send us Fan MailEver feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and shows why that avoidance is quietly capping their growth. Through two real client stories, she reveals how the right numbers turn “I think” into “I know,”
Ep 226: The Wholesale CEO Mindset: 5 Shifts Every Product Business Owner Needs
Send us Fan Mail👉🏼 Apply for the Faire AcceleratorMost product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-l
Ep 225: How to Break Through to Your First $100K in Wholesale Revenue
Send us Fan MailIf you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk
Ep 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins
Send us Fan MailIf you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real pr
Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2)
Send us Fan MailIf you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to underch
Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)
Send us Fan MailIf you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give
Ep 221: The Faire Shop Audit You Haven't Done Yet: 5 Conversion Fixes
Send us Fan MailReady to grow your Faire Shop to $10k+ months?You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing. Here is the thing: that is not a traffic problem or a product problem. That is a conversion
Ep 220: Your Hidden Revenue Source: Why Existing Retail Buyers Are Your Biggest Growth Opportunity
Send us Fan MailReady to grow your Faire Shop to $10k+ months?What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: th
Ep 219: Your Shopify Store Is Only Running at 30% — Here's How AI Changes That
Send us Fan MailYour Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-hea
Ep 218: Fear Disguised as Wisdom: Why Your Gut Instincts are Keeping You Stuck (And How to Change It)
Send us Fan MailIn this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'l
Ep 217: The Buyer That's Been Hiding in Your Inbox (And How Faire Just Made It Official)
Send us Fan MailIf you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more. In this episode, Andee
Ep 216: Why You Can't Stop Procrastinating (And It Has Nothing to Do With Motivation)
Send us Fan MailYou know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect, to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-ba
Ep 215: The 5-Day Plan That Gets Your Products on Boutique Shelves
Send us Fan MailIf you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math enti
Ep 214: From Overlooked to Shelf-Ready: How Packaging Design Changes Everything
Send us Fan MailYour product doesn’t get a second chance on the shelf.Before a retailer decides to carry your product…Before a customer picks it up…Before anyone reads a single word…Your packaging design has already made the decision for them.In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break
Ep 213: How to Reach Retail Buyers When You Don’t Know Where to Start
Send us Fan MailGrab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026. In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, revealing
Ep 212: Why AI Shopping Is the New SEO: Essential PR Strategies for Product Brands
Send us Fan MailGrab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured
How 10 Affiliate Partners Can Add 10% More Revenue to Your Product Business
Send us Fan MailProduct Seller Summit (April 13–17) — Grab your FREE ticketIf you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can build
Building a Six-Figure Business in 20 Hours a Week with Gillian Perkins
Send us Fan MailWhat if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not
The Proverbs 31 Woman and the Truth About Selling
Send us Fan MailDiscover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and marketplace influence. Key Topics:The Proverbs 31 woman as a model of business and economic activityInvesting and expanding: buying land and creating vin
The Buying Behavior That Determines If Customers Ever Come Back
Send us Fan MailMost business owners think buying behavior ends when the sale is made.It doesn’t.In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat purchases show up. This conversation will completely change how you think about selling, onboarding, and what actually keeps customers coming back.We talk about why
6 Ways to Stand Out in a Saturated Market (Without Lowering Your Prices)
Send us Fan MailBrand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive nicheThink your market is too saturated?If you’re a product-based business owner feeling stuck in a crowded niche, this episode will completely reframe how you see a saturated market — and show you why competition isn’t the problem.Saturation means proven demand.In thi
The Biggest Lie Product-Based Business Owners Believe that is Costing Them Growth
Send us Fan MailJoin the waitlist for my signature She Sells Wholesale course – doors open soon!If you’ve ever thought, “If my product is good enough, it will sell itself,” this episode is your loving wake-up call about the realities of running a product-based business. In this episode, Andee breaks down the “Field of Dreams Lie” — the false belief that simply creating something beautiful guarante
5 Reasons Retail Buyers Say No to Great Products
Send us Fan MailYou can have incredible products, and still hear “no” from retailers.In this episode of She Sells Differently, Andee breaks down the real reasons retailers pass on great product brands, and it has far less to do with your product quality than you think.Retail buyers aren’t looking for potential.They’re looking for clarity, confidence, and safety.Inside this episode, you’ll learn:·
Busting Product Wholesale Myths That Hold Small Businesses Back
Send us Fan MailIf you’ve ever thought “Wholesale isn’t for me” or “I’ll lose money if I sell wholesale”, this episode is for you.In today’s episode of She Sells Differently, Andee is breaking down the most common product wholesale myths that keep product-based business owners stuck, overwhelmed, or afraid to pitch their products to retailers.From pricing fears to inventory overwhelm to misconcept
The 5 Sales Mindset Beliefs Keeping You Broke
Send us Fan MailDo you secretly believe you’re “just not good at sales”?Let’s clear that up right now. In this episode of She Sells Differently, I’m breaking down the 5 most common sales mindset beliefs that are keeping product-based business owners stuck in inconsistent, unpredictable sales, and what to believe instead. We’re talking about the sneaky stories that show up in your content, your pri
A Small Business Mindset Reset: 10 Questions to Start the Year Right
Send us Fan MailHustle without clarity doesn’t create momentum…..It creates noise.In this episode of She Sells Differently, Andee walks product-based business owners through 10 powerful questions designed to help you reflect, realign, and move into the new year with confidence—not pressure.Instead of rushing into new goals, product launches, or strategies, this episode invites you to pause and ask
Why Nobody Cares About Your Product (And What Actually Works When Selling Products Online)
Send us Fan MailIf you’ve ever poured your heart into a product… launched it… and heard nothing but crickets, this episode is for you. In today’s conversation, Andee shares a hard but freeing truth about selling products online:👉 Nobody actually cares about your product… until you do. This episode breaks down why features don’t sell, effort alone isn’t rewarded online, and how emotion, belief, and
This Is the Year Your Product Brand Finally Takes Off—But Only If You Fix This First
Send us Fan MailWhat if the reason your product brand isn’t taking off in 2026… has nothing to do with your product? In this high-impact episode, Andee breaks down the invisible factor holding most product-based businesses back, and it’s not what you think.💥 Spoiler: You don’t need another product. You need a message that finally sticks.If you’ve ever felt like:You’re doing everything right, but s
From Corporate to Calling: The Leap of Faith That Led Me to Full-Time Entrepreneurship (Encore)
Send us Fan MailIn this powerful and deeply personal episode of She Sells Differently, Andee closes out Encore December with the story her listeners ask for most often: the real, raw leap of faith that took her from a 17-year corporate sales career to full-time entrepreneurship.This isn’t a story of burnout or dissatisfaction.It’s a story of purpose. Of clarity. Of calling.And of a leap of faith t
Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers (Encore)
Send us Fan MailIf the idea of “selling” makes your stomach churn—or if you’ve ever felt fake, pushy, or awkward talking about your offer—this encore episode is for you. In fact, it’s one of the most downloaded episodes of the year, and for good reason. In today’s heartfelt conversation, I’m sharing the real reason sales feels icky for so many women business owners, and how to flip the script with
Pros & Cons of Selling Wholesale on Faire Marketplace (Encore)
Send us Fan MailIf you’ve ever asked, “Should I be on Faire marketplace?”—this is the encore episode that gives you clarity. With over 700,000 active retailers, Faire Marketplace is one of the biggest platforms in the wholesale space…But it’s not all perks and passive orders. In this power-packed episode, Andee Hart walks you through:· Why so many retailers LOVE Faire—and what that means for
Why Customers Aren’t Clicking Add to Cart: 5 Fixes You Need Now (Encore)
Send us Fan Mail🛍️ Bonus: Andee’s Pop-Up Market Prep Masterclass is part of Lizzy’s Christmas Party, through December 11th only. 🔗 Grab it for free here.🎉 It’s Encore December on the She Sells Differently Podcast!And this episode? One of our most downloaded of all time, because it answers the question every shop owner asks:👉 “Why are people visiting… but not buying?”If you're selling products
Mastering Pop-Up Market Success with Mina Davenport (Encore)
Send us Fan Mail 🔗 Grab access to Pop-Up Market Prep plus loads of other business resources inside Lizzy’s Christmas Party (only available Dec 4-11th!) What does it really take to turn a first-time pop-up market into a thriving, profitable experience? In this fan-favorite episode, I’m bringing back my conversation with Mina Davenport, founder of To Phōs Nontoxic Candles, who shares the real story
Small Business, Big Thanks: 3 Ways to Show Customer Appreciation Without Discounts
Send us Fan MailIn this Thanksgiving special, Andee breaks down what real customer appreciation looks like, and why it has nothing to do with discount codes or holiday flash sales. If you’re a product-based small business owner tired of defaulting to discounts every time you want to say “thank you,” this episode gives you three heartfelt, margin-friendly ways to build loyalty and deepen connection
Mastering Wholesale Sales on Faire Marketplace: Strategies for Success
Send us Fan MailIn this episode of She Sells Differently, Andee breaks down the exact strategies that help product-based business owners thrive on Faire Marketplace—without leaving sales up to luck. If you’ve ever wondered why your products aren’t getting visibility on Faire, this episode reveals how to make the platform’s algorithm work for you. You’ll learn how to build an operational rhythm tha
Why a Social Media Detox Might Be the Best Sales Strategy You’ll Ever Try with Lindsay Fletcher
Send us Fan MailWhat if you could grow your business without being glued to your phone 24/7? In this episode of She Sells Differently, Andee sits down with Lindsay Fletcher, a faith-driven entrepreneur who built a seven-figure service business- with fewer than 500 social media followers. Lindsay shares how she broke free from the “you must post every day” narrative and learned to grow her business
The 5 Metrics That Turn Champagne Sales into Real Profit
Send us Fan MailPop the cork- but let’s talk about what’s really inside the bottle. In this episode of She Sells Differently, Andee breaks down the five essential numbers that turn Champagne Sales- those flashy, brag-worthy revenue moments- into consistent, sustainable profit. If you’ve ever celebrated a record sales month but still wondered, “Where did the money go?” this conversation will change
How AI for E-Commerce Can Help Product-Based Businesses Sell Smarter, Not Harder with Monica Froese
Send us Fan MailThis week on She Sells Differently, I’m joined by the incredible Monica Froese to talk about something game-changing for product-based business owners: how to use AI for e-commerce to turn your content into scalable digital products. If you’ve ever thought, “digital products don’t apply to me because I sell physical goods,” this episode will flip that belief on its head. Whether y
Stop Chasing Time: A Counter-Cultural Approach to Work-Life Balance with Lissa Figgins
Send us Fan MailToday we’re flipping a big belief on its head: you don’t need more time to grow your business—you need a new relationship with time. Guest Lyssa Figgins, a self-described “recovering busyness owner” and time-scaling strategist for Christian women entrepreneurs, shares how to stop chasing the clock and start multiplying your 24 hours.We dig into:· Why classic “time management”
How to Double Your Holiday Sales Without Discounting Your Prices with Salena Knight
Send us Fan MailThe holidays are the biggest opportunity of the year for product-based business owners — but that doesn’t mean you have to play the discount game to win. In this episode of She Sells Differently, Andee Hart sits down with retail strategist and founder of The Retail Academy, Salena Knight, to unpack the strategies that help small businesses double their holiday sales — without ever
Faith-Driven Entrepreneurs: How to Be Bold in Your Marketing Without Shrinking Your Audience with Nadine Murray
Send us Fan MailIn this episode of She Sells Differently, Andee Hart sits down with Nadine Murray to talk about what it really means to be a faith-driven entrepreneur—someone who builds a business that’s both profitable and deeply aligned with their beliefs. Together, they unpack how to blend faith and strategy without fear, the power of building your business in a way that aligns with your faith,
7 Brutal & Beautiful Truths from 2 Years of Entrepreneurship
Send us Fan MailThis week, Andee is getting real about what actually changes when you go full-time in your business. Two years ago, she walked away from Corporate America and into the unknown world of entrepreneurship — and the lessons she’s learned will shake up what you thought mindset for entrepreneurs looks like. Inside this raw and empowering episode, Andee shares: Why Mondays now feel like
Breaking Free: A Social Media Detox Strategy That Actually Works
Send us Fan MailLink: https://andeehart.com/social-media-detox/ In this episode, Andee talks with Gabe Cox, a goal planning and business strategist who built a thriving business without relying on social media. If you’re exhausted by the constant pressure to post, scroll, and hustle on social media — but still feel stuck in your business — this episode is your permission slip to take a step back.
Your Customers Are Lying to You (And They Don’t Even Know It)
Send us Fan MailYou’ve been told to listen to your customer, build what they ask for, and sell on value. But what if your customers don’t actually know what they want? In this contrarian episode of She Sells Differently, Andee Hart unpacks the sales psychology that drives real buying decisions—emotions, identity, and subconscious desires—and why believing your customer at face value could be quie
Rebel Marketing: Why Playing by the Rules Won’t Get You Noticed with Shauna Van Mourik
Send us Fan MailWhat happens when you stop forcing yourself into outdated, “bro-style” tactics and build a marketing approach that feels like home? In this conversation, Andee and guest Shauna Van Mourik, host of Marketing Rebels, pull apart the myth that there’s one right way to grow. You’ll learn how to replace soul-sucking shoulds with simple, values-driven actions that create predictable sales
5 Common Mistakes That Keep You From Shelf-Ready Packaging
Send us Fan MailIs your packaging shelf-ready—or does it still scream “homemade”? In this episode of She Sells Differently, Andee Hart breaks down five subtle but powerful signs your packaging isn’t ready for retail shelves—and how to fix them without a total rebrand. We’ll explore why durability builds trust, how the unboxing experience influences repeat purchases more than your logo, the surpris
5 Reasons Retailers Aren’t Responding to Your Product Wholesale Pitch
Send us Fan MailAre your product wholesale pitches disappearing into the retail buyer black hole? You hit send… and nothing. No reply. No feedback. Just silence. In this episode of She Sells Differently, Andee shares the five most common reasons retailers aren’t responding to your product wholesale pitch—and exactly what you can do to change that. We’ll cover the quick fixes that can instantly imp
The Retail Partnership Strategy That Turns Stores into Repeat Buyers
Send us Fan MailIf you’ve ever wondered why some wholesale accounts never reorder — or why being “in more stores” hasn’t translated into more profit — this episode is for you. Andee is sharing the retail partnership strategy no one talks about: working with a small number of core retail partners who truly get your brand, your customers, and your vibe — and then giving them the tools to make your p
How to Start Wholesaling with Confidence (Even If You’re Overwhelmed)
Send us Fan MailAre you a product maker who’s been feeling stuck, overwhelmed, or scared to start wholesaling? You’re not alone! In this episode of She Sells Differently, Andee dives into how to start wholesaling with confidence — even if you’re unsure where to begin or worried about rejection. Andee shares her own journey growing a candle company from a kitchen startup to hundreds of retail locat
How Strong People Operations Fuel Freedom & Growth in Small Businesses
Send us Fan MailAndee welcomes Kerri Roberts, founder of Salt & Light Advisors—a people operations and HR consultancy serving small and remote businesses. With over 20 years of strategic HR experience, Kerri now guides entrepreneurs in building scalable, people-centered operations. What You Will Learn: Kerri’s Career Blueprint: How a strategic HR professional moved from healthcare and corporat
Why Customers Aren’t Clicking Add to Cart (5 Fixes You Need Now)
Send us Fan MailAre your customers looking but not clicking “Add to Cart”?If you’re refreshing your shop analytics every hour wondering why traffic isn’t turning into sales, you’re not crazy—your “Add to Cart” button might as well be invisible.In this episode of She Sells Differently, Andee reveals the five biggest reasons customers don’t click Add to Cart—and how to fix them fast. These simple ch
Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers
Send us Fan MailStruggling with small business sales because you hate feeling pushy or “salesy”? You’re not alone. Many women entrepreneurs shy away from selling because of bad sales experiences—and it’s costing them revenue and confidence.In this episode, Andee Hart shares a personal story of a friendship damaged by a hard-sell approach and reveals how you can flip the script on sales to grow you
Overcoming Limiting Beliefs: 3 Faith-Filled Mindset Shifts
Send us Fan MailMindset work is more than positive thinking—it’s a spiritual discipline, and for faith-based entrepreneurs, it can change everything. In this episode of She Sells Differently, Andee opens up about a simple spiritual practice that has helped her break cycles of fear, doubt, and hesitation in her business. Rooted in Biblical truths, Andee shares 3 mindset truths that will help you ta
Constructive Criticism vs. Harsh Opinions: A 3-Step Filter You Need
Send us Fan MailFeedback can either be your biggest growth driver—or a total confidence killer. In today’s episode, Andee shares a powerful 3-question filter to help you instantly decide whether feedback is useful or worth ignoring. You’ll also hear a personal story about tough feedback from a dream retailer and how Andee used it to elevate her brand. At the end of the episode, don’t miss a bonus
Wholesale Tips for Creatives: How to Pitch to Boutiques with Confidence
Send us Fan MailWhat if selling didn’t feel sleazy, scary, or self-centered—but instead felt like service? In this empowering episode, Andee is joined by longtime creative director, maker advocate, and soon-to-launch licensing agency founder Margo Tantau.Together, they uncover why artists and product-based founders often struggle to sell what they’ve created—and exactly how to reframe it so sellin
This Sales Advice Is Why You’re Exhausted
Send us Fan MailIn this finale to the “Burn Book of Bad Sales Advice” mini-series, Andee reveals one of the most counterintuitive yet transformative sales skills: the courage to say no.In this episode:Why chasing every buyer leads to burnout, misaligned customers, and endless busy work (and how to break the cycle)Andee’s personal story of turning down a “wrong fit” sale and the powerful business r
Why Posting More Isn’t the Secret to Sales
Send us Fan MailAre you burning out posting every day, only to hear crickets in your product business? This episode is your reality check—more content isn’t the answer. Andee breaks down the myth that “posting more leads to more sales,” and reveals the four types of high-converting content that will actually move your audience toward purchase.In This Episode, Andee Covers:· The myth of “more
Sales Follow Up Made Simple: 3 Steps to Stand Out and Sell More
Send us Fan MailIn the second episode of our unapologetic Burn Book of Bad Sales Advice series, Andee is burning down the myth that following up with potential customers is “pushy.” If you've ever hesitated to send that second message or revisit a conversation because you didn’t want to come off as annoying—this episode is for you. Andee reframes the fear around following up and delivers a po
Ditch the Panic Discount: Strategic Promotions That Actually Convert
Send us Fan MailIn this episode, Andee kicks off her Burn Book of Bad Sales Advice series by tackling a harmful myth: that slashing prices is the fastest way to make more sales.Andee dives into why discounting out of panic can hurt your profits, undermine your confidence, and actually train your customers to wait for sales instead of buying from value. You’ll hear real talk about what constant dis
Transform Your Website into a 24/7 Sales Machine with Kristin Pruis
Send us Fan MailIn this episode of She Sells Differently, Andee sits down with Kristin Pruis, a seasoned brand and web strategist, to discuss how product-based small business owners can transform their websites into powerful sales tools. Kristin shares her journey from self-taught coder at age 10 to helping faith-driven, mission-based female entrepreneurs create websites that are not just visuall
3 Ways to Automate Your Marketing Without Losing the Personal Touch
Send us Fan MailIf you’re tired of scrambling to send emails, post on social media, or manually follow up with customers, this episode is for you. Andee walks you through three powerful (and surprisingly simple) ways to automate your marketing so that it runs while you rest — all without losing the personal touch your brand is known for. Discover how evergreen email sequences, creative lead captur
Why Emotional Intelligence is the Key to Lasting Business Success with Kirsten Tyrrel
Send us Fan MailIn this powerful and heartfelt conversation, Andee sits down with Kirsten Tyrell — emotional intelligence coach, entrepreneur, and co-host of Millionaire University — to unpack why building a business the hustle harder way is no longer enough. Kirsten shares her journey of navigating success, failure, grief, and entrepreneurship through the lens of emotional intelligence. Together,
The Unseen Sales Habits That Are Hurting Your Revenue
Send us Fan MailYou're doing all the things—posting on Instagram, updating your site, tweaking your captions—and still seeing slow sales. In this episode, Andee reveals the 5 hidden habits that are quietly killing your product sales and what to do about them. From making it too hard to buy to relying entirely on social media for sales, this episode is a reset button for any product-based busi
3-Ingredient Recipe to Create Effective Marketing Content w/ Ashley Alderson
Send us Fan MailAre you ready for the million-dollar question we all want the answer to? How do you build your business with organic marketing content? Today, Ashley Alderson is sharing her 3-ingredient recipe to create 6 essential pieces of content that builds community and drives sales. Her recipe includes creating branded content, sales content that clearly communicates your products value, a
Pros & Cons of Selling Wholesale on Faire Marketplace
Send us Fan MailAre you ready to scale your business through wholesaling and are wondering if Faire marketplace is right for you? With over 700,000 retailers and 100,000 wholesalers, Faire marketplace could be a great place to wholesale your products. But the platform does have its pros and cons. It offers incentives for retailers, buyer protection, payment terms and free shipping through their
7 Steps to Transform Emotional Barriers into Business Strengths w/ Rachel Tenney
Send us Fan MailAre fears and emotions holding you back from having a successful business? Today, I have my biz bestie, Rachel Tenney, back on the podcast and she is sharing her personal experience with fear and disappointment and a failed launch and how these challenges shaped her business journey. Rachel turned a failed launch into a catalyst for growth and shares how instead of being immobil
Growing Your Business by Overcoming Doubt & Distraction w/ Brooke Jefferson
Send us Fan MailAre you battling self-doubt and distraction on your journey to entrepreneurial success? In today’s episode Brooke Jefferson is sharing the top reasons why many female entrepreneurs aren’t hitting their financial goals in their business. And she’s digging into mindset blocks, like when we let self-doubt creep in and compare ourselves to others (something we all do at times) plus wh
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