The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Mindful Marketing Podcast, hosted by Andréa Jones, redefines marketing playbooks to help listeners break free from conventional strategies. Each week, the show focuses on scrolling less, connecting more, and growing together through mindful marketing practices.
Episodes
Social Media Is Doing a Lot. Here’s What Actually Matters.
Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.It’s a lot.In this episode, Andréa breaks down why
Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo
Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pit
Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl
Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving
What the No Pressure Post Party Taught Me
I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also
My AI Rules Have Changed: A 2026 Update for Business Owners
AI has changed a lot in the past year… and so have my thoughts on it.In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.We’re talking about:AI as
How to Simplify Your Content Strategy with Fope Nkwocha
Staring at a blank page wondering what to post next? You’re not alone.In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.If content
OnlyParks, Thirst Traps & The Shift No One Is Talking About
The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highl
Uncomplicated Marketing with Kyla Roma
Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketin
Using Brand Voice on Social Media with Helen Tremethick
Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content y
How to Juggle Social Media for Your Side Business w/ Katrina Garnes
Today's episode is all about time! If you're looking for key tips for how to juggle managing social media for your side business without burning out, this podcast is for you. Listen in for: Katrina's backstory and how she runs her business The 4 keys to juggling your full-time job and your side business How to streamline your social media scheduling … and more! /// About Katrina Garnes Katrina G
Why Old Marketing Strategies Aren't Working
Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion". I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into conte
Authentic Connections and Conversions on Social Media with Merel Kriegsman
When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She's delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women's wealth and CEO of
How to Get Discovered through SEO with Meg Casebolt
Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's
Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do,
Rage Bait - 2025 Word of the Year & What It Means to Marketers
Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it
Building a Niche Community on Social Media with Shayla Perry
From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla b
Is TikTok Changing for the Worse?
Has TikTok lost its magic? That's a question I've been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame,
Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips
Measuring Your Marketing with Rita Barry
Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketin
Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how
Pro Secrets for Keeping Your Clients Happy with Taylor McMaster
Wanna know the secret of the most successful agencies? They don't chase new clients. Because they know where the REAL gold mine is: their current clients. Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor'
Where to Start with Facebook ads for Small Businesses feat. Meg Brunson
Today I'm chatting with Meg all about Facebook ads. You'll want to take notes because every part of this interview is powerful. Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more. Quotes The best way to ensure that you're going to spend more money on the platform is for you to get what you want out of your ads. - Meg I
3 Systems That Will Save Your Social Media Strategy
Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I'd kept posting whenever "I felt like it." That willy-nilly approach got me nowhere. And I see it stunt online business owners' growth on social media. ALL. The. Time. That's why I'm here today
Instagram Threads: The Good, The Bad, and The Ugly One Year Later
It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algorithm quirks, this episode covers it all. In this e
6 Ways to Simplify Your Social Media Scheduling Process
This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don't already have a plan in place. Today, I'm sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier! In this podcast episode, I share: Step 1: Brainstorm topics
Unlocking the Secrets of Google's Algorithm with Lindsey Busfield
SEO isn't dead; it just evolved. Google's algorithm has changed a lot in recent years, and if you're still thinking like it's 2012 (hello, keyword stuffing!), this episode is for you. I'm joined by Lindsey Busfield of Optimize My Firm to break down what's actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google's really prioritizing. In this e
How to Take a Break from Social Media with Brit Kolo
I've got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she's here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a
The Future of Marketing: Community, Experience, and Real Stories
In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let's talk about it
Brand Photography Do's & Don'ts with Shannon Claire
Lights! Cameras! Action! Ready for your brand photoshoot? If you're like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That's ok! Because you want to show up in photos the same way you do IRL. In fact, it's one of the biggest complime
Social Media Sales Funnels
Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue. If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips fo
Content Driven by Values with Erica Courdae
There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you value and believe personally. We've entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does b
Social Media for Lifestyle Bloggers with Sarah Von Bargen
Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I'm totally excited to talk with Sarah about her inspirational lifestyle blog "Yes and Yes", and how she manages to use writing to connect with others and share content that supports what she values most. In this podcast episode, we share: How and why Sarah beg
Why Social Media Is Not Easy
The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's turned into something that we feel almost forced to do if we want to stay relevant. That's a big reason why people have such a hard time putting the fun back into social. But just because social media isn't easy anymore or as fun as it used to be, do
The Importance of Building a Lasting Brand with Rachel Schenck
Your brand is so much more than a logo. In today's podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for: Tips for branding your social media profiles What makes a good logo The types of files you need to get from your designer How to see if your ideal company name is taken Quotes from this episode: If you want a brand that
LinkedIn Marketing in 2021
Over the past few years, I've seen my students and clients reach their goals faster and with less energy. ➡️ They're posting less and getting more results. ➡️ They're connecting with quality people (and they've left the vanity numbers behind). ➡️ They're having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn. In this episode of the
5 Types of Reporting Metrics to Consider Including in Reports
This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we're sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports avail
Mindful Practices for Business Success with Jill Lanier
Are you stuck in the "hustle mode" of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm. We explore how intentional practices can help you stay grounded,
Creating Community-Driven Events with Kristina Bartold
Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection
Experiencing Social Media Burnout? Top Hacks to Find Joy Again
Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a si
TikTok Success Tips for Business Owners with Rebecca Simon
Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in the same boat. Then she exploded. To 25k followers. How'd she do it? Listen to today's episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. In this episode of the podcast, we talk about: H
Stop Being A Platform Loyalist (Here's 5 Reasons Why)
These social platforms ain't loyal, so why should you? I always recommend getting started on one platform, but if you're ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week's episode. I'm sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing str
My Predictions for Smarter Marketing in 2026
If you're tired of chasing trends, this episode is your reset. I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year. This episode is all about doing what matters and creati
Community vs. Followers with Brooke Summer Adams
Big followings don't guarantee sales. Connection does. Because it's not about how many people see your content—it's about how many feel something from it. Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower to r
Scrappy Content Creation with Adam Constantine
Let's talk about scrappy content. That low-effort, high-impact content that doesn't look perfect—but still gets the job done. In this episode, I'm joined by Adam Constantine, founder of Ace Creatives, to talk all about the power of creating content without the studio setup. We dive into what makes scrappy content work, how to stay consistent with only 2 hours a week, and why authenticity still win
Is Influencer Marketing Still Worth It? with Sherri Langburt
Influencer marketing isn't what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results? I'm joined by influencer marketing expert Sherri Langburt, who's breaking down what's working now and how brands can maximize their influencer partnerships. If influe
Social Media App Review: BeReal
There's a new app on the block, and it's looking to bring real authenticity back to social media. I'm talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers. I've done my research and tested out the app for the past few months, so now I'm ready to report back and tell you if it's worth your time, especially as a tool
Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]
This conversation is a reminder that marketing does not have to feel chaotic to be effective. I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited
Taking a Look at the Instagram Algorithm: 7 Tips for Success
Are you having trouble being seen on Instagram? Could it be an issue with the algorithm? Today, I'm talking all about what I think the Instagram algorithm wants. Listen in for: The most important strategy to apply to the algorithm How to hack the Instagram algorithm Why Instagram Stories helps What's the deal with hashtags … and more! Savvy Social Framework: Sign up for this free 7-day video t
Niching as a Social Media Manager with Susan Ellis-Saller
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. We talk about: How Sue landed on her niche How she's able to support her business by using her intuitive gifts How S
Social Media Trends: The Dos and Don'ts for Business Owners
Is your business Trend Savvy? Wait, I have a better question. Should your business be Trend Savvy? One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping on every single trend you can. But should you? Let's talk about the dos and don'ts of trends for business owners so we c
What Is TikTok & How Can You Use It for Your Business?
Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. What is TikTok? And why is it so great for passion-led business owners? Listen to this week's episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. In this episode of the podcast, I talk about: Why TikTok is shifting the way we a
Creating Your 2025 Marketing Plan
Feeling overwhelmed by all the marketing "must-dos" out there? Or wondering how to create a plan that actually feels manageable and works for you? In this episode, I'm walking you through the six core elements of a successful 2025 marketing ecosystem. We'll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I'll sh
Cracking the Social Media Algorithm Code With Ruthie Sterrett [The Consistency Corner Podcast]
I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett! In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall ma
LinkedIn Account Dilemma: One or Two Profiles?
If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let's talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that c
How Much Time To Spend on Social Media
As a society, we spend so much time on social media—it can be a huge time suck! It's so easy to mindlessly scroll through everyone's pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it's doable and today I'll explain how to spend that time as strategically as
The Future of Social Media and Marketing: What to Expect in 2025
What's next for social media? In this episode, I'm pulling out my crystal ball to share my predictions for 2025. I'm talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it's shaping the way we connect online. If you're
How to Optimize Your Website for Social Media with Samantha Mabe
Today's guest is Samantha Mabe and we're talking all about how to optimize your website for social media. In this episode, we chat about the importance of building a website that's actionable, how to encourage people to follow you on social using your website, and the value of deepening your online connections with in real life ones. Connect with Samantha: Website: www.lemonandthesea.com Podcast:
Leveraging LinkedIn For Business Growth in 2023
Tired of other social platforms turning into TikTok? Well, there's still one platform that's super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn! LinkedIn is primed to pop off in 2023, so if you're a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind plat
Unlocking the Secrets of Business Automation with Nikki McKnight
Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elem
Building Thriving Communities Using Facebook Groups with Christina Jandali
What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I'm chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. C
How to Prepare Your Social Media for the Holidays
For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they've set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start. I kno
The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven pr
Ignite Your Marketing with Curiosity with Emily Aborn
What if curiosity could be your secret weapon in marketing? I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you'll gain in this episode will he
Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing). It's social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine o
More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program
How to Change Your Relationship with Social Media (Unmute Yourself Series - Part 1)
"How am I ever going to master every social platform? I've got a business to run!" Is this you? Take a deep breath. Because you're not alone. Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE! In this episode of the podcast, I talk about: My pr
LinkedIn is the Hidden Gem of Social Media
Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow
How to Make YouTube Work for You with Jamar Diggs
What if YouTube could be your simplest, most effective marketing tool? In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the "human errors" that make your videos less effective
Strategies for Engaging with Your Social Media Lurkers
Do you have social media lurkers silently engaging with your content? I've had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We've been trained to go after the dopamine hit from likes and comments, but the folks who don't publicly engage with your content are just as important (if not more) than the ones who d
6 Reasons to Grow Your Social Media Business from Freelancer to Agency
If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agency
Should Your Business Be On TikTok?
It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business? In this episode
Create Social Media Marketing Messages That Work
Grab your notebook and a pen because you're going to want to take notes for today's episode. I'm taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson. We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and t
The Future of Facebook Ads with Emily Hirsh
Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates! Emily H
Instagram is No Longer "just" a Photo Sharing App
The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video. Before you panic,
Taking The Unconference Approach at The Savvy Social Retreat
Let's go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat. Listen in as I unveil the surprises planned for t
Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes
If you've ever felt like a marketing hot mess, you're in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy's journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we'll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and th
Clubhouse - Exploring the Newest Social Networking Platform
There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it's my job to explore these new platforms and today we're discussing ever
How to Deal with Customer Complaints or Negativity Online
Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation. Today's show covers: How to know if you should delete a negative comment How quickly you should respond to a customer complaint online What to do if it's your fault What to do even if it's NOT your f
A Quick Formula for Writing a Promotional Social Media Caption
If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W's for Promoting on Social Media: What do you sell, Who is
Should You Be Using Instagram Reels?
It's the question on everyone's mind… Should I be using Instagram Reels in my business? Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels. So how do you know if Insta
Recommended
10 Minutes Korean - Learn Korean & English Naturally
10 Minutes with Jesus
10 Minute Teacher Podcast with Cool Cat Teacher
10 minutos con Jesús
10th Floor Podcasts
10 to Life
1128 MINISTRY
11 O'Clock Comics Podcast
123 GO! Food
1-2-3 Learn Spanish with Me!
128 Civics Questions for U.S. Citizenship Test
12 Hour Sound Machines for Sleep (no loops or fades)
