The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Mindful Marketing Podcast, hosted by Andréa Jones, redefines marketing playbooks to help listeners break free from conventional strategies. Each week, the show focuses on scrolling less, connecting more, and growing together through mindful marketing practices.
Episodes
How to Build the Confidence to Be Seen with Sheena Yap Chan
You can be great at what you do and still hesitate when it’s time to tell people about it.Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready.We talk about
Workplace Equity: How to Change Systems, Not People with Celeste Warren
A business can say all the right things about inclusion and still create an experience that tells a completely different story.I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in
MrBeast’s Bestseller Strategy: What Small Businesses Can Learn
MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger
Marketing Not Working? Fix These 4 Things Before Spending More
When marketing isn’t working, the instinct is often to add something.More content. More ads. Another platform. A better tool. Another funnel.But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happen
Burnt Out to Standout with Becky Mollenkamp
Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like.Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expecta
Marketing Without the Internal Pressure with Alexis Adams
You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all.Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned.We ge
Your Black Friday Sale Is Not the First Thing You Should Plan
It’s easy to start planning a Black Friday promotion by asking one question: What should I discount?But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your
Why You’re Getting Engagement but Not Clients
Your content is getting likes, comments and shares. People are paying attention. So… where are the clients?Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down.In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll
Your Marketing Metrics Are Trying to Tell You Something
There are approximately 17 bajillion marketing metrics you could track.Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers.Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.”In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to under
ChatGPT Keeps Recommending Me. Here’s Why I Think It’s Happening
ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea?In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people.There is no secret
People Love Your Content... So Why Aren't They Buying?
If you're creating content consistently but it's not leading to clients, this video is for you.One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you."In this episode, I break down:Why content isn't your entire marketing strategyHow to build a client path instead of chasing more postsThe difference
Why the Yap on Camera Challenge Is Everywhere
In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on.I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For cont
Why I'm Going All-In on YouTube
I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now.YouTube has been sitting in the back
Social Media Is Doing a Lot. Here’s What Actually Matters.
Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.It’s a lot.In this episode, Andréa breaks down why
Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo
Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pit
Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl
Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving
What the No Pressure Post Party Taught Me
I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also
My AI Rules Have Changed: A 2026 Update for Business Owners
AI has changed a lot in the past year… and so have my thoughts on it.In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.We’re talking about:AI as
How to Simplify Your Content Strategy with Fope Nkwocha
Staring at a blank page wondering what to post next? You’re not alone.In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.If content
OnlyParks, Thirst Traps & The Shift No One Is Talking About
The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highl
Is TikTok Changing for the Worse?
Has TikTok lost its magic? That's a question I've been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame,
Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips
Measuring Your Marketing with Rita Barry
Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketin
Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how
Pro Secrets for Keeping Your Clients Happy with Taylor McMaster
Wanna know the secret of the most successful agencies? They don't chase new clients. Because they know where the REAL gold mine is: their current clients. Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor'
Where to Start with Facebook ads for Small Businesses feat. Meg Brunson
Today I'm chatting with Meg all about Facebook ads. You'll want to take notes because every part of this interview is powerful. Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more. Quotes The best way to ensure that you're going to spend more money on the platform is for you to get what you want out of your ads. - Meg I
3 Systems That Will Save Your Social Media Strategy
Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I'd kept posting whenever "I felt like it." That willy-nilly approach got me nowhere. And I see it stunt online business owners' growth on social media. ALL. The. Time. That's why I'm here today
Building Thriving Communities Using Facebook Groups with Christina Jandali
What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I'm chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. C
How to Prepare Your Social Media for the Holidays
For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they've set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start. I kno
The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven pr
Ignite Your Marketing with Curiosity with Emily Aborn
What if curiosity could be your secret weapon in marketing? I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you'll gain in this episode will he
Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing). It's social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine o
More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program
LinkedIn is the Hidden Gem of Social Media
Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow
How to Make YouTube Work for You with Jamar Diggs
What if YouTube could be your simplest, most effective marketing tool? In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the "human errors" that make your videos less effective
Strategies for Engaging with Your Social Media Lurkers
Do you have social media lurkers silently engaging with your content? I've had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We've been trained to go after the dopamine hit from likes and comments, but the folks who don't publicly engage with your content are just as important (if not more) than the ones who d
6 Reasons to Grow Your Social Media Business from Freelancer to Agency
If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agency
Should Your Business Be On TikTok?
It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business? In this episode
The Future of Marketing: Community, Experience, and Real Stories
In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let's talk about it
The Future of Facebook Ads with Emily Hirsh
Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates! Emily H
Instagram is No Longer "just" a Photo Sharing App
The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video. Before you panic,
Taking The Unconference Approach at The Savvy Social Retreat
Let's go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat. Listen in as I unveil the surprises planned for t
Clubhouse - Exploring the Newest Social Networking Platform
There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it's my job to explore these new platforms and today we're discussing ever
How to Deal with Customer Complaints or Negativity Online
Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation. Today's show covers: How to know if you should delete a negative comment How quickly you should respond to a customer complaint online What to do if it's your fault What to do even if it's NOT your f
A Quick Formula for Writing a Promotional Social Media Caption
If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W's for Promoting on Social Media: What do you sell, Who is
Should You Be Using Instagram Reels?
It's the question on everyone's mind… Should I be using Instagram Reels in my business? Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels. So how do you know if Insta
Social Media and Amplification Method with Annie Franceschi
Does social media marketing make you smile or make you stress? If you're stressing, you're definitely not alone and thankfully, there's hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it's important to include some fun in your strategy! In this podcast episode, we share: How Disney helped A
Social Media Mindset with Jen Conger
Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It's easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understandi
Summits and Social Media with Krista Miller
As an entrepreneur or business owner, you've probably heard that it's super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche,
Why Social Media Is Not Easy
The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's turned into something that we feel almost forced to do if we want to stay relevant. That's a big reason why people have such a hard time putting the fun back into social. But just because social media isn't easy anymore or as fun as it used to be, do
Why Instagram Reels Isn't That Far Behind TikTok
Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok. But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience. If your business is on IG and you're NOT using Reels, you're seriously missing a huge growth opportunity. While IG is
Creating Intentional Social Media Content for Your Business with Tara McMullin
Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don't want to be creating content just to create content. To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we're joined by Tara McMullin who's sharing
Social Media Content Planning with Kristen Westcott
The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works
Ethical Marketing with Michelle Mazur
3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don't have to follow the trends. What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you
Creating Intentional Instagram Content for VIP Offers with Jordan Gill
Being intentional about social media is much more than just scheduling your Instagram posts. It's about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. Jordan Gill has built a business around intentionality and relationship building on social media and is sharing he
Is Video Really All That Powerful in 2020?
Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how
Facebook Ads with Claire Pelletreau
Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start
Copywriting & Social Media with Kira Hug
Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to s
How to Showcase your Expertise on Social Media
If you're struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you! In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People b
Overcoming Your Fear of Video with Cara Rice
Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to
Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier
The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrati
Why Risking Being Cancelled is Worth It with Lana Hernandez
Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we're also afraid of what those same people think. Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowe
How Photographers Can Leverage Social Media to Grow Their Business with Kendra Swalls
Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more! In this podcast ep
Sales Media vs Social Media with Prerna Malik
Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your pot
The Tools I Use to Manage My Social Media Management Business
I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you! In this podcast episode
Content Marketing in 2021 with Teresa Heath-Wareing
The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. In this episod
Write Better Copy by Getting to Know Your Audience with Sara Frandina
If you're limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it's going to be that much more important that you're attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attentio
How to Build Relationships on Social Media with Abby Herman
We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you've got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you're new to the online world or an introvert like me! In this podcast episode, we share
Making Business Feel Fun Again with Jessica Santise
Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing t
What's Working for Email List Growth in 2026 with Jennie Wright
Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it. In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing
What I Learned at Podcast Movement 2019
Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/ In this bonus episode, I'm sharing my thoughts and what I learned while attending this event. Links: https://www.shepodcasts.live/ https://www.dcpodfest.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media
Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. Metricool's latest report analyzed dat
Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert
Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From mo
Lessons Learned from Shutting Down My Membership
It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. From AI to evolving community spaces, this episode kicks off a fo
Leveraging Your Podcast for Business With Anne Claessen [The Podcast Babes]
I'm thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen! In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show's growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value
Experiencing Social Media Burnout? Top Hacks to Find Joy Again
Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a si
Social Media CPR with Peg Fitzpatrick
Ever feel like your social media could use a reset? Or maybe you're stuck in the cycle of creating the same kind of content week after week? In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumblewee
How to Use Social Media to Promote Your Podcast
You Need Listeners… And I hear you loud and clear! If you're anything like the other 500,000+ active podcasts that exists out there, you're always looking for new and active listeners. Well, I want to give you some guidance on how to do that in today's episode. Listen in for: How to optimize your social media profiles My tips for how to consistently share new episodes The best way to give your au
Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier
I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power
Why I Use Canva to Create Social Media Images
This is episode 9 of the Savvy Social Podcast and today we're talking all about Canva, my secret to creating social media images for myself and my clients. Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65%
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