WTF! Women Talk Finance

EP 18: The Journey of Entrepreneurs, with Betsy Westhafer Aug 20, 2026 2867 The “loneliness economy” is growing, but who benefits when we feel more isolated?In this episode, we explore the important difference between choosing to be alone and experiencing loneliness, and how businesses, apps, algorithms, and gamified platforms can profit from keeping us constantly engaged.We also unpack what digital connection can’t replace: meaningful, real-world relationships.From recog

EP 17: Financial Crimes PT. 3 Aug 13, 2026 1653 Most of us think of theft as something that happens to someone else, until a real case shows just how vulnerable valuable assets can be.In this episode, we unpack the incredible story of a $374,000 silver heist in Minnesota, following the events that led to the theft, the investigative clues that exposed the criminals, and the costly mistakes that caused the entire plan to fall apart.Along the way

EP 16: The Entrepreneurial Risk of Saying 'No' with Tori Burton Aug 6, 2026 1396 What does it really take to build a creative business from the ground up?In this episode, entrepreneur and interior designer Tori Burton shares how she turned her passion for craftsmanship into Tori Burton Home, a thriving furniture and home décor brand built on quality, creativity, and persistence.Without following a traditional path into design, Tori reveals how she landed opportunities, develop

EP 15: Building a Business When Your Body Fights You, with Tori Burton Jul 30, 2026 3042 What happens when your body forces you to rethink everything?In this episode, Tori Burton shares her journey from facing a life-changing health crisis to rebuilding her life through creativity, resilience, and self-advocacy. She opens up about learning to listen to her body, navigating uncertainty, and discovering a new sense of purpose through some of life’s hardest moments.If you've ever ha

EP 14: Why more revenue doesn't mean more profit with Ginger Hansen Jul 23, 2026 3111 Is your business growing... but your profits aren't?Most entrepreneurs focus on increasing revenue, but Ginger Hansen argues that's only part of the picture. As the co-founder of Profit Doctor, she combines her background in Eastern medicine and finance to introduce a fresh way of thinking about business growth: treat your business like a patient.In this episode, Ginger explains how to i

EP 13: AI Isn’t Just for Productivity Bros, with Katie Powell Hinitz Jul 16, 2026 2558 AI is often marketed as a way to work faster, produce more, and never fall behind, but is that really the point?In this episode, Katie Powell Hinitz joins the conversation to challenge the hustle-culture narrative surrounding AI. Together, they explore how AI can be used with intention, not pressure, helping us think more clearly, create more meaningfully, and make space for the work that truly ma

EP 12: The Hidden Cost of Success, with Katie Powell Hinitz Jul 9, 2026 2004 What happens when the career you worked so hard to build no longer feels aligned with who you are?In this episode, Dr. Katie Powell Hinitz opens up about the emotional and practical realities of leaving a secure, high-status career to pursue a path that better reflects her values, priorities, and vision for her life.Katie shares the challenges that come with making a major life transition, from gu

EP 11: The Power of Women Supporting Women, with Vaungaylyn Zarcone Jul 2, 2026 3375 Most women support women, but few show up as fully and authentically as Von Galen Zarconi.In this inspiring episode, Candace and Jackie sit down with Vaungaylyn Zarcone, a true champion for women whose contagious energy, radical authenticity, and commitment to uplifting others are impossible to ignore.Through heartfelt and hilarious stories, including the story behind her iconic, larger-than-life

EP 10: The Joy of Catching Up Jun 25, 2026 2566 What does it really cost to raise a child?In this episode, Candace Powell and Jacqueline Kuiper have an honest conversation about the financial and emotional realities of parenting. From the rising costs of childcare to the invisible labor often carried by mothers, they explore the challenges families face when making decisions about work, caregiving, and family planning.Together, they unpack the

EP 09: The Importance Of Friendship In Life - PART 2 Jun 19, 2026 2845 Why do meaningful friendships matter more than ever?In this episode of WTF with Ellen Long, Jackie and Ellen dive into the complexities of friendship, social capital, and the courage it takes to maintain a real human connection.They explore:• How friendships create opportunities and support beyond money• The importance of showing up and staying present• Why difficult conversations can strengthen r

EP 08: The Importance Of Friendship In Life - PART 1 Jun 11, 2026 2163 What happens when friendship is tested by disagreement, distance, or difficult conversations?In this episode, Candace Powell, Ellen Long, and Jackie dive into the realities of maintaining meaningful friendships through life's challenges. From navigating conflict and understanding different perspectives to supporting the people we care about during difficult seasons, this conversation explores

EP 07: Most Profitable Investments We Ever Made Jun 4, 2026 2323 Can investing in yourself change the entire direction of your life?In this episode, Jackie and Candace explore how a $5,000 investment in experiences, self-worth, and personal growth created exponential returns far beyond financial success.They open up about:• Leaving toxic careers and environments• Choosing adventure and personal freedom• Setting boundaries that protect your peace• Why investing

EP 06: The $100 Trillion Blind Spot May 28, 2026 2158 What happens when women are excluded from financial conversations during the largest wealth transfer in history?In this episode, Jackie and Candace explore the $100 trillion “blind spot” known as the widow industry, and why so many women are still financially unprepared when life suddenly changes.They discuss:• The importance of women being involved in financial planning• Why avoiding money conver

EP 05: The $5,000 Decisions That Changed Our Lives May 21, 2026 1661 What if the best investment you could make wasn’t in things… but in yourself?In this episode, Candace Powell and Jackie explore the real ROI of bold decisions, self-care, and life-changing experiences. From leaving toxic work environments to investing in unforgettable adventures, they unpack how intentional choices can completely transform your happiness, resilience, and sense of purpose.Candace s

EP 04: The Role of AI In Business Operations - Part 2 May 14, 2026 1715 With AI changing everything, many women are asking the same question: Am I replaceable?In this episode, we sit down with Jen Gaudet to talk about how women can navigate rapid technological change with confidence and turn uncertainty into opportunity.We explore how adaptability, emotional intelligence, and self-awareness are becoming more valuable than ever, and why AI isn’t here to replace you, bu

EP 03: Why Smart Women Still Undervalue Themselves May 7, 2026 1371 In this episode, we break down the real reasons behind self-doubt, imposter syndrome, and the hidden ways women play small in their careers, finances, and relationships.Candace and Jackie share honest stories and practical tools to help you build confidence, negotiate your worth, and stop thinking success is limited. From shifting scarcity mindsets to creating a strong support system, this convers

EP 02: The Role of AI In Business Operations - Part 1 May 7, 2026 2047 What does it really take to move from chaos to clarity in your business?In this episode, we sit down with Jen Gaudet—coach, operator, and author—to talk about building smarter systems, stronger teams, and more intentional operations.We dive into how to scale without burnout, the real role of AI in business, and why human judgment and emotional intelligence still matter more than ever.In this episo

EP 01: Why Everything Feels Harder Even If You Are Doing Well May 7, 2026 2001 We live in a world built for speed, so why do we feel more overwhelmed than ever?In this episode, we break down the hidden cost of modern life: constant multitasking, endless notifications, and the pressure to always be “on.” Even with AI, convenience, and faster systems, our attention is more fragmented and our energy more drained.Candace and Jackie explore how context switching, digital overload

EP 039 - Crafting Your Brand Voice: Insights from Gillian Griffith Apr 16, 2024 2412 Today’s guest is Gillian Griffith. Gillian is the founder of GG Copywriting. She specializes in helping female business owners and creative entrepreneurs develop their distinctive brand voice. better tell their story. Equal parts analytical and creative, Gillian loves research and writing conversion-focused copy. With a background in both journalism and marketing, Gillian’s passion for writing hel

Episode 038 - True Financial Crimes (Part Two) with Candace Powell and Jackie Kuiper Mar 26, 2024 1519 Welcome back as our WTF! Women Talk Finance hosts, Candace and Jackie, present shocking financial crimes. Our hosts, who love true crime so much they have been inspired to delve into true financial crime. In today’s episode, Candace takes us back to the summer of 1980’s and to Lake Tahoe, specifically to Harvey’s Resort Hotel in South Lake Tahoe, NV. Several men masqueraded as photocopie

Episode 037 - True Financial Crimes (Part One) with Candace Powell and Jackie Kuiper Mar 5, 2024 888 Welcome back as our WTF! Women Talk Finance hosts, Candace and Jackie, present TRUE ( and kind of shocking) financial crimes.Our hosts love true crime so much they have been inspired to delve into true financial crime.In today’s episode, Jackie brings us the story of Mark Dreier, the architect of a $400 million Ponzi scheme that was blown off the front pages by Bernie Madoff himself. Dreier’s arre

Episode 036 - Growing Minds: Empowering Students through School Gardens with Ciara Byrne Feb 13, 2024 2282 Meet Ciara Byrne the Founder & Co-CEO of Green Our PlanetCiara is a documentary filmmaker and social impact entrepreneur. In 2013 Ciara and Kim MacQuarrie founded Green Our Planet and together with their team they helped create one of the largest and most comprehensive school garden and hydroponics programs in the United States. Currently, Green Our Planet is operating in 10 states and impacti

Episode 035 - Empowering Voices and the ACLU with Athar Haseebullah Jan 23, 2024 2832 Welcome back to the start of season 2 of WTF! Women Talk Finance! We’ve taken the show on the road, today’s episode was recorded in Las Vegas, Nevada. Our guest is Athar Haseebullah. Athar is the Executive Director of the ACLU of Nevada. He is a local Las Vegas attorney as well as a community organizer. Athar is the first person of color to lead the ACLU of Nevada since its founding in 1966. He mo

EP 034 - Realizing Your Worth Outside of Your Profession, with Dr. Steven Nicholas (*Trigger Warning, Explicit) Dec 13, 2022 3091 *TRIGGER WARNING* We discuss delicate issues on this podcast related to trauma, mental health, and suicide. The idea of “value” in our culture is one that we attach to the money we make, the weight we are, the age we are, and the job we hold. So often, our over-identification with the decimal points of a paycheck or the armor we don sets us up for failure in the remaining spaces of our lives. Whe

EP 033 - WTF! Women Talk Finance Season One Wrap-Up! Nov 22, 2022 1473 Hi WTF! Listeners!Thank you so much for your support as we wrap up season one of WTF! Women Talk Finance podcast. This was such a season of growth for us. We feel so blessed that we were able to speak to so many, intelligent, talented, generous, and just amazing women in season one. We brought you information on how to buy a house for the first time, how to ask for a raise, and inspiring stories f

EP 032 - Millennials & Recession (PART 2) with hosts Candace Powell & Jackie Kuiper Nov 15, 2022 1132 As we near the end of Season 1 of WTF!, we have a discussion around the many benefits millennials gained from coming of age in The Great Recession. From the well-informed buying prowess millennials show in the home-buying process to the resiliency in challenging moments, there are more silver linings than expected from The Great Recession. Join our fearless female leaders as they commiserate the

EP 031 - The Power of Telling Your Own Story, with guest Vanessa Vancour  Nov 8, 2022 2174 Today we’re joined by strategic consultant and founder of Vancourage, Vanessa Vancour. As a DEI speaker and self-proclaimed status-quo skeptic, Vanessa works in the bilingual, strategic storytelling space for brands, organizations, and people who are deeply committed to amplifying diverse voices and doing things differently. At the heart of her business is the desire to think critically about how

EP 030 - Stories of Isabelle – Imposter Syndrome, Personal Pillars, and the Passion of Advancement for Women, with guest Isabelle Rodriguez-Wilson, Part 2 [EXPLICIT] Nov 1, 2022 2074 We’re back with episode 30 with the astonishing Isabelle Rodriguez-Wilson. Last week, Isabelle shared her journey from southern California farm girl to becoming the first woman to serve as Executive Director of The Office of Scheduling and Advance for the Clinton administration at the White House.From her seemingly unshakeable confidence to her honesty about her insecurities, Isabelle takes us alo

EP 029 - Embracing the Gifts You’re Given and Using Them To Their Fullest, with guest Isabelle Rodriguez-Wilson Oct 25, 2022 2008 Joining us on episode 29 of the WTF! Women Talk Finance podcast is Isabelle Rodriguez-Wilson. This powerhouse has worked with international dignitaries, members of congress, high-level corporate and special interest groups. She served the office of the President of the United States as the Director of the Office of Scheduling and Advance for the Clinton Administration. Here, she shares her unbeli

EP 028 - Plan, Save, Pay – How To Save For College Now, with guest Dr. Tya Mathis-Coleman Oct 18, 2022 2126 Dr. Tya Mathis-Coleman, Deputy Treasurer from the Nevada State Treasurers office joins us on episode 28 of the WTF! podcast. We’re diving into the unknowns behind saving for your kids’ college tuitions. Tya’s powerhouse office is doing more than the finance side of things, they’re making it fun. Feeling stressed about putting your kids through college? Does that seem like a pipe dream? Are you un

EP 027 - How Deep Healing Can Make Us All Better Versions of Ourselves, with Nellie Davis Oct 11, 2022 1993 We’re back for more dialogue with Nellie Davis, member of the Walker River Paiute Tribe, Traditional Herbalist and Bodyworker, Ancestral Healer, and owner and operator of Outsiders Hair Studio. Nellie is tapping into the energy of the world in all forms, and discussing the necessity of deep healing work. She talks about connection to the land, medicine in its truest form, and the need to acknowle

EP 026 - Stepping Into Your Power with Nellie Davis Oct 4, 2022 2412 Nellie Davis is a Small Business Owner at Outsiders Hair Salon and Studio in Reno, NV She started her business as a place where people could feel comfortable no matter their background. Nellie is a member of the Walker River Paiute Tribe She is a Ted X speaker about building community value and grassroots urban planning She is amazing and fierce and today she is on WTF! Women Talk Finance! Today w

EP 025 - ANOTHER Recession?!? Strategies On How To Cope with Candace & Jackie Sep 27, 2022 1257 With a recession looming, millennials – especially the elders – may find themselves reliving the trauma of minimal-to-no-jobs after graduation, moving back in with parents, and putting those law degrees to use…as baristas. Even with the stress and anxiety that may be present, we can’t forget that we’ve been down this road before, giving us the benefit of hindsight. What does that mean?Jackie and C

EP 024 - Living with Intention in a Tiny Home with Guest Kate Shannon Sep 20, 2022 1043 Kate Shannon is back with us for the third time (does she get a special badge or something?) to discuss her tiny home, how she got there, and how her career and personal life intersect beautifully to let her help others realize their dreams. From the pressure to accomplish and thrive in a certain way, to the symbolism a tiny home can have in the financial space, Kate and our fearless female founde

EP 023 - From the News Desk to the C Suite - Growing Into a New Career with Wendy Damonte Sep 13, 2022 1873 The local face of Reno news for more than two decades, Wendy Damonte joins us to discuss the massive shift she made in her career and how she gave herself permission to see herself – and identify herself – in a new way. From how our identities can hold us back – and likely have so much more to offer – to the importance of stepping out of the comfortable and into the pain of growth, Wendy gives u

EP 022 - Pandemic Self Care & What You Can Do to Improve Your Mental Health Sep 6, 2022 1348 Casey Blum, licensed Alcohol and Substance Therapist, is back this week to discuss the many effects of the pandemic in terms of mental health, and reminds us that -no matter what we experienced- we are not alone. She dives into the tornado [pun intended…listen to hear why] that is our world in the kinda/sorta/pseudo-post pandemic world. Casey gives words to “the thing” we don’t want to name, share

EP 021 - What is the Cost of Liquidity? With Candace & Jackie Aug 30, 2022 793 TITLE: WHAT’S THE COST OF LIQUIDITY? The Illiquidity Premium and Alternative Investments with hosts Jackie Kuiper & Candace PowellThis week, our hosts effortlessly unpack a seemingly complex topic: the “illiquidity premium” in investing. (Although, once you understand the basics, you’ll realize it’s not as complicated as it sounds.) Pros and cons can be found in any area of life, and the inves

EP 020 - Creative Entrepreneurship and Legal Protections with guest Wynne Reece - Creatives Counsel Aug 23, 2022 1463 From creative to legal, Wynne links two things that don’t often mesh naturally, and shares how and why they need to coexist in business.We’ve talked with Wynne before, and just can’t get enough. As a self-described “conscientious lawyer and public speaker, fueled by hard work, passion, and success, with tireless support for others.”, Wynne has seen the many pieces that play into making business wo

EP 019 - What are Alternative Investments? Aug 16, 2022 1363 Why Alternative Investments Are The Garnish To Your PortfolioOur fearless female founders, Candace and Jackie, are together for a little one-on-one, to talk alternative investments, on episode 019 of WTF! Women Talk Finance podcast.This candid conversation is a “meet your power partner bestie for a coffee and share all the things that you’ve learned and feel empowered in” sort of sesh. From what g

EP 018 - Take Control Of Your Finances (pssst, we'll tell you how!) with Guest Kate Shannon Aug 9, 2022 1798 Kate Shannon returns to discuss financial literacy and the important tasks we need to tackle in our lives.In this episode, Kate discusses why women need to take hold of their financial worlds. She talks about calculating how much we truly make per hour to better understand the value of all things in our lives, and she’ll discuss why almost everything life is a trade-off. You’ll learn things like…w

EP 017 - The Wild World of Women in Tech and Investing – a Candid Conversation with Guest, Brooke Markevicius Aug 2, 2022 1537 On episode 17 of WTF! Women Talk Finance podcast, we meet Brooke Markevicius – a unicorn of a woman. As a female founder in the tech world, Brooke’s first successful capital raise of half a million dollars and is now raising her first seed fund of $3 million for her company, Allobee. Brooke’s departure from the corporate tech world, to have her child, left her feeling the frustrations of exiting t

EP 016 - Money and Mental Health - Money Management is Self-Care with Guest Casey Blum Jul 26, 2022 1490 Money and Mental Health - Money Management is Self-Care with Guest Casey BlumFace the Beast of Financial Unknowns to Reduce StressThis week, we talk with licensed therapist, Casey Blum. In this episode we discuss mental health, finance, self-care, and the programming we all receive as children in regards to money. We ask the question, “Are these childhood interpretations of money that we carry tru

EP 015 - Reframing Negotiation. Honoring Your Own Needs in the Workplace, with Guest Kate Shannon Jul 19, 2022 1821 The Intersection of Women & Finance – and How We Can Take ControlThis week, we talk with Kate Shannon, who, according to Jackie, is the “person who does everything.” She’s an entrepreneur, painter, author, tango dancer, mom, creative, and tiny home builder/dweller. Her background in the financial services industry, and her work with non-profits, bolster her views on the intersection of women a

EP 014 - Creative Entrepreneurship with guest Wynne Reece from The Creative's Counsel® Jul 12, 2022 1691 How can you become more comfortable with failure and use it to fuel your passions? This week we talk with Wynne Reece, who runs Reece Law with her father, and created a legal niche, The Creative's Counsel®. We dive into the business aspects that creatives need (and may not love to focus on) as well as the idea of failure, and what can be gained by it. Specializing in corporate, intellectual

EP 013 - What To Do in Your 20's & 30's to Position Yourself for Success Jul 5, 2022 1376 Candace & Jackie chat about things they believe you can do, in your 20's & 30's to set yourself up for success. Yes, you do need to sign up for your company's 401k. We have some ideas and some advice that is certainly worth your next 23 minutes, take a listen! #WTF #WomenTalkingFinance #WomenHelpingWomen https://www.rowecapitalgroup.com/

EP 012 - Investing in Yourself with Founder and CEO of Energetically Efficient, Kristin Rowell Jun 28, 2022 1654 Investing in Yourself with Founder and CEO of Energetically Efficient, Kristin RowellKristin Rowell, the Founder and CEO of Energetically Efficient, is a wonderful example if how investing in yourself can (and will) pay dividends. Kristin left behind a very successful career “lawyer-ing” and moved to make her passion for nutrition and living healthy into a new career. Kristin speaks about the mind

EP 011 - How to Monetize Your Passion Project with guest Kristin Rowell Jun 21, 2022 1567 Meet Kristin Rowell, the Founder and CEO of Energetically Efficient™. She is a former business litigator turned Functional Nutritional Therapy Practitioner. We’re excited to have her on today’s podcast! We discuss her move from “lawyering” to owning her own business that helps people lose weight, gain muscle and energy, so they are proud of the person they see in the mirror. Kristin speaks to and

EP 010 - How Overturning Roe v Wade Will Impact the Economy Jun 14, 2022 940 The U.S. Supreme Court appears poised to overturn Roe v Wade which will restrict abortion rights in many states across the country. Candace and Jackie talk about the impact on birth parents including earning potential, household poverty, and an overall increase in debt. They also discuss how the overall U.S. economy will be impacted by the reduced labor force.

EP 009 - How Investing Changed During The Pandemic Jun 7, 2022 829 This WTF! episode discusses how investing changed during the pandemic and how evidence points to women moving from saving to investing during Covid. #WTF #FemaleInvesting #WomenSupportingWomen

EP 008 - From the C Suite to Ownership - Guest: Celeste Johnson May 31, 2022 1256 Celeste Johnson built The Applied Companies into a Reno-area HR recruiting powerhouse. Today she joins Candace & Jackie on WTF! to discuss the challenges of buying a business, getting the right financing and why as a buyer, you may have leverage in the deal.

EP 007 - Impact Investing May 24, 2022 591 From Investopedia, "Impact investing is an investment strategy that aims to generate specific beneficial social or environmental effects in addition to financial gains. Impact investments may take the form of numerous asset classes and may result in many specific outcomes. The point of impact investing is to use money and investment capital for positive social results."

EP 006 - ESG Investing May 24, 2022 758 Learn about environmental, social, and governance (ESG) investing and why socially conscious people look at the standards for a company’s behavior to screen potential investments.

EP 005 - Investing with Financial Confidence! Guest: Katie Powell May 17, 2022 1741 Katie Powell confronts financial illiteracy and information inundation on WTF! Women Talk Finance Podcast! #womensupportingwomen #finance #WTFwomentalkfinancepodcast

EP 004 - Questions To Ask Before You Accept Your Next Job Offer - Guest: Celeste Johnson May 10, 2022 1327 Today we sit down with Celeste Johnson, CEO of The Applied Companies. Celeste has some great ideas on what you should be asking before you accept your next job offer.

EP 003 - How To Ask For That Raise! With Guest Alison Gaulden May 3, 2022 1412 Alison Gaulden shares strategies on how to ask for that raise and discover your value on WTF! Women Talk Finance Podcast! #womensupportingwomen #finance #WTFwomentalkfinancepodcast

EP 002 - Real Estate-Buying a Home in 2022 with Guests Michelle Hulbert & Amy Brazil Apr 26, 2022 1795 Today's guests are both mortgage loan consultants from Caliber Home Loans, Inc. Feel free to reach out to them at:Michelle Hulbert, NMLS #184194 – 775-470-7806 Amy Brazil, NMLS #1493266 – 775-470-7839www.thehulbertbrazilteam.com

EP 001 - WTF! Women Talk Finance Introduction Apr 18, 2022 374 WTF! Women Talk Finance podcast brings you weekly episodes from the world of finance but created specifically for women! Learn from Candace Powell & Jacqueline Kuiper, both experienced finance professionals, as we explore real estate, how to invest with confidence, and how to ask for a raise! We'll talk to women in the industry, conversations that will resonate and inspire! Thanks for li

Episodes

Recommended