On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. It is one of the top 3% most popular podcast shows globally and among the top 100 marketing podcasts on Apple Podcasts. The show has featured guests from Disney, Wells Fargo, and other major brands.
Episodes
The AI trust problem: Can you trust your AI?
Send us Fan MailIn this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.Tune in to learn more!Meet our guest:Our guest is Mike Ryan, the CEO and co-founder of B
Is your brand PR ready? 5 steps for the AI era
Send us Fan MailIn this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting.Tune in to learn more!Five things you’ll learn from this ep
Why brands should lead with public relations
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why brands should earn attention before they buy it and how generative AI makes leading with PR more important for marketing leaders.Tune in to learn more!Five things you’ll learn from this episode:1. Why the order of PR and advertising matters when you launch something new2. How Starbucks, Tesla, and Pepperidge Farm earned at
Why business acumen is critical for PR professionals today
Send us Fan MailIn this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.Tune in to learn more!Meet Our Guest:Our guest is Ron Culp, a professional-in-residence at DePaul University and a former corporate chief communicatio
AI can synthesize your data. It can't tell you what matters.
Send us Fan MailIn this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.Tune in to learn more! Meet our guest:Our guest is Jes
Applying leadership frameworks to AI
Send us Fan MailIn this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.Tune in to learn more!Meet our guest:Our guest is Ken Jacobs, principal of Jacobs Consulting & Executive Coaching. Ken helps public relations, communications, and marketing leaders
Managing communications and PR in the AI era with Brenda Duran
Send us Fan MailIn this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.Tune in to learn more!Meet Our Guest:Our guest is Brenda Duran, director of external affairs at the Los Angeles County Justice, Care and Opportunities Department. An award-winning publ
How public relations changes business outcomes
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.Tune in to learn more!Five things you’ll learn from this episode:1. Why organizations should measure PR by business outcomes instead of media outputs2. How awareness can remove growth barriers for
How trusted strategic advisors influence leaders
Send us Fan MailIn this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication.Tune in to learn more!Meet our guest:Our guest is James (Jim) Lukaszewski, president and CEO of The Lukaszewski Group. Jim has advised business leaders through crises and high-stakes situations for more than five decades. He shares pr
Why PR is the last budget line you should cut (and what happens if you do)
Send us Fan MailIn this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.Tune in to learn more!Meet our guest:Our guest is Heidi Howell, she is a marketing executive who leads efforts to transf
Inside the newsroom: Media relations advice from a former CNN producer
Send us Fan MailIn this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience
The best argument for PR? Surprisingly, it's AI
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.Tune in to learn more! Five things you’ll learn from this episode:1. Why earned media is the primary driver of visibility in AI-generated search2. How ChatGPT, Gemini, and Claude determine which brands to recommend3. What the 2% pitch overlap stat
The secrets every professional speaker knows (that you don't)
Send us Fan MailIn this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.Tune in to learn more! Meet our guest:Our guest is Matt Mosich, president an
From newsroom to PR: How journalists can successfully make the switch
Send us Fan MailIn this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelli
Advanced AI media relations strategies for public relations
Send us Fan MailIn this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators bu
When a crisis hits, say this or stay silent
Send us Fan MailIn this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.Tune in to learn more!Meet our guest:Our guest is Michele Ehrhart, senior vice president and chief marketing and communications off
How PR influences recruiting, retention, and workforce quality
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.Tune in to learn more! Five things you’ll learn from this episode:1. How candidates evaluate your reputation before your careers page2. Why PR influences recruiting outcomes before HR gets involved3. The role of visibility, credibility, and interpr
Stop agency pitches: Build better client partnerships
Send us Fan MailIn this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix th
Behavioral science secrets behind top brands
Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. Meet our guest:Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” an
Ageism in the workplace: Hiring bias, careers, and the future of work
Send us Fan MailIn this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.Tune in to learn more!Meet Our Guest:Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP’s Work and Jobs and Fina
Embedded AI: The future of PR and communication workflows
Send us Fan MailIn this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.Tune in to learn more!Meet Our Guest:Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early
Why isn’t your press release getting any coverage?
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.Five things you’ll learn from this episode:1. Five reasons your news release isn’t getting coverage2. Understanding the move from “press releases” to news releases3. Common mistakes that cause press releases to be ignor
Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
Send us Fan MailIn this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications.Tune in to learn more!Meet Our Guest:Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communicatio
Media-first PR in the AI era with Storyblok’s Brandon Watts
Send us Fan Mail In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.Tune in to learn more! Meet Our Guest:Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the medi
HARO’s comeback: Modern sourcing for journalists and brands
Send us Fan MailIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more
How to stay ahead of AI in communication and marketing with Martin Waxman
Send us Fan MailIn this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing In
Exclusives, advances, and embargoes: How to use each ethically in media relations
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you’ll learn from this episode:1. The clear differences between exclusives, advances, and embargoes2. The most common PR mistakes that quietly damage credibility3
Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
Send us Fan MailIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA’s strategic priorities, focusing on advancing the profession and guiding communicators through emerging chall
Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke
Send us Fan MailIn this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing,
The PR playbook for getting recommended by AI with Unusual's Keller Maloney
Send us Fan MailIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI i
How brands leverage curiosity to drive innovative thinking with Carla Johnson
Send us Fan MailIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She’s the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and genera
Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.Tune in to learn more!Five things you’ll learn from this episode:1. How perseverance helped build Axia into the agency it is today2. How integrity shaped Jason Mudd’s career, leadership, and long-term reputation3. Wh
The future of PR in the age of AI with Agility PR
Send us Fan MailIn this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions’ VP of Global Services & Analytics. With more than 20 years of experience a
Common mistakes publicly traded companies make when working with the news media – Mark Basch
Send us Fan MailIn this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.Tune in to learn more!Meet our guest:Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, draw
Corporate Gifting Done Right with The Expressory
Send us Fan MailIn this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.Tune in to learn more!Meet Our Guest:Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategi
Market Insights Shape PR – Habitat for Humanity
Send us Fan MailOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strength
95% of AI citations come from PR content
Send us Fan MailIn this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.Tune in to learn more!Five things you’ll learn from this episode:1. Why 95% of AI citations come from PR-driven content2. The six types of content AI trusts most for brand visibility3. How earned media, thought l
Rethinking Press Releases in the AI Era with Notified
Send us Fan MailIn this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.Tune in to learn more!Our Guest:Our episode guest is Serena Ehrlich. She’s the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distributi
How Earned Media Fuels PR’s Rise in the AI Era – MuckRack
Send us Fan MailIn this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credib
Networking Without an Agenda: The Key to Career Longevity
Send us Fan MailDaniel Mendez of Collective Measures shares how the importance of early and active networking.Tune in to learn more!Our Guest:Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He is a seasoned public relations and corporate communications professional with more than 17 years of experience leading global strategies in employee engagem
Managing Stress in PR with M.J. Clark
Send us Fan MailIn this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.Tune in to learn more!Our Guest:Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach and leadership consultant, she specializes in helping
The dirty truth about ‘guaranteed media coverage’
Send us Fan MailIn this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.Tune in to learn more!Five things you’ll learn from this episode:1. What “guaranteed media coverage” really means — and why it’s rarely earned2. The differences between earned, placed, contributed, and sponsored content3. How dece
The evolution of remote work with HireMyMom’s Lesley Pyle
Send us Fan MailIn this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforceTune in to learn more!Our Guest:Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2007 and brings over two decades of experience in pub
Media intelligence and PR measurement with Meltwater’s Chris Hackney
Send us Fan MailIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he
AI storytelling and PR strategy with Egnyte’s Jessica Pantages
Send us Fan MailIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn more!Our Guest:Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egn
Making your media pitches stand out with Qwoted
Send us Fan MailIn this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in to learn more!Our Guest:Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted pla
What you should know about earning media coverage
Send us Fan MailIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4.
Understanding the creator economy with Penn State’s Bill Zimmerman
Send us Fan MailIn this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.Tune in to learn more!Our Guest:Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creato
Earn Media by Helping Journalists’ Lives Easier with Muck Rack
Send us Fan MailIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communica
Navigating PR & Communications Hiring – KC Partners
Send us Fan MailIn this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition.Tune in to lea
Maximizing Agency Partnership with Mark Riggs
Send us Fan MailIn this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnershipsTune in to learn more!Our Guest:Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With
20 reasons your company's social media sucks — and how to fix it
Send us Fan MailIn this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix themTune in to learn more!Five things you’ll learn from this episode:1. How to properly resource your social media department2. The importance of platform-specific content optimization3. How to effectively incorporate user-generated content and em
Leveraging data analytics for organic social media growth
Send us Fan MailIn this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growthTune in to learn more!Our guest:Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including Link
Social Media Marketing Professional Development with NISM
Send us Fan MailIn this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!🤔 5 things you’ll learn during the full episode:1. Social media marketing trends2. The importance of analytics, content management, and
The Power of AI in Communications – Webcor’s Shel Holtz
Send us Fan MailIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experi
An Accountant’s Marketing to CEO Journey - Adecco's Tyra Tutor
Send us Fan MailIn this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!Our Guest:Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 years, with roles leading investor relations, co
Pitching to Podcasts with Axia's Jason Mudd
Send us Fan MailIn this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you’ll learn from this episode:1. Do your research — know the show2. Pitch uniqueness and expertise3. Follow up4. Avoid common mistakes5. Preparation and promotion matters Quotables“It’s ultra-important to consume the podcast before
Del Monte Foods: Engaging Gen Z in PR Campaigns
Send us Fan MailIn this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.Tune in to learn more!Our Guest:Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research a
Legendary journalist Mort Crim on media evolution, authenticity, and truth
Send us Fan MailIn this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.Tune in to learn more!Our Guest:Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.Five things you’ll lea
How an insurance carrier manages crisis communications
Send us Fan MailDisclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!Our Guest:Our episode guest is Doug Filaroski, senior communications representative at Citiz
The important role of internal communications
Send us Fan MailOur Guest:Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility, media relations, crisis communications, communit
How to improve your media pitches
Send us Fan MailIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you’ll learn from this episode:1. How to improve four media pitch examples2. Keep your pitch short and visually appealing.3. Tailor your pitch to match the journalist's beat.4. Offer value — why should the journ
Best practices for producing PR events
Send us Fan MailIn this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!Our guest:Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he discovered his passion for the audio-visual prod
Media relations best practices
Send us Fan MailIn this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!Our Guest:David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the dir
Data-driven storytelling on social media
Send us Fan MailIn this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!Our Guest:Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the so
Communication Professionals shape business success with Priceline
Send us Fan MailLeslie Cafferty, chief communications officer of Priceline, the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more!Our Guest:Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings the world's largest globa
What journalists want from your media pitch
Send us Fan MailCrafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse the phone to tell your storyExclusive/advance/embargo — know the difference Key elements to a good pitch Quotables“Great sales is about helping, not about sales. Great media relations is about
How AI is transforming strategic communications
Send us Fan MailAI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guestOur episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of optimizing AI for business marketing and advertising.
Why your social media isn’t working with Holly Bishop
Send us Fan MailIn this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working.Tune in to learn more!Guest:Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors.Five things you’ll learn from this episode:1. Understandin
Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
Send us Fan MailIn this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.Guest:Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer board
3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
Send us Fan MailIn this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest:John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the larges
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires.Five things you’ll learn from this episode:Why time is of the essence for media relationsHow to be more timely an
How to leverage a one-person social media team with Jacob Shipley
Send us Fan MailIn this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.Guest:Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media conte
The ROI of LOL with Steve Cody
Send us Fan MailSteve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.Guest:Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.Five things you’ll lea
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
Send us Fan MailDan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.Guest:Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI&ap
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision
Send us Fan MailAntony Cousins discusses GPTs and how to use them in PR with host Jason Mudd.Guest:Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Offi
How to use editorial calendars to get earned media coverage with Jason Mudd
Send us Fan MailJason Mudd discusses editorial calendars and how to use them to pitch to publicationsGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help determine pitches How to get/find a publication’s editor
How PR can help journalism survive with Tina McCorkindale
Send us Fan MailTina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest:Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession.Five things you’ll learn from this episode: What the Institu
How to prepare for any communication crisis with Tom Ciuba
Send us Fan MailTom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.Guest:Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.Five things you’ll learn from
Media Relations Best Practices With Axia
Send us Fan MailIn this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.Guest:Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with
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