Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP368: Broken Ecommerce Tracking Is Costing You 10-20% Of Your Ad Performance: Find Out How To Fix It Oct 14, 2026 00:49:16 In this episode, find out how to keep your attribution accurate as privacy rules tighten. Your ad management & optimisation is only as good as your tracking. Listen if you want to spot where your analytics is leaking data and leave with clear first steps to fix it, no analytics background required.Our guest expert is Littledata founder & CEO Edward Upton.Key topics:Why server-side tracking

EP367: Ecommerce Site Search Is Only As Good As Your Data: Add Context And Win In The Age of AI Discovery Oct 7, 2026 00:53:34 Product Discovery for Ecommerce: Context, Personalisation and AIReasons to listen:Learn how product context and knowledge graphs can improve search relevance.Understand which shopper behaviours signal genuine intent and which may be noise.Get practical ideas for testing merchandising choices and deciding where AI needs human oversight.How can ecommerce websites help shoppers find the right product

EP366: The Hidden Ecommerce P&L Lever: Rethinking Delivery As A Growth Strategy, With Ingrid CRO Fraser Trivett Sep 30, 2026 01:02:02 tl;dr What you'll learn:Why transparent delivery promises can influence conversion, trust and loyalty.How delivery choices, pricing, customer value and returns affect profitability.What to consider when deciding whether to build or buy delivery capabilities—and where AI may help.Delivery’s often treated as a cost to contain but it also shapes whether customers trust a brand, complete a purchas

EP365: Kibo Commerce Chief Product Officer On Their Unified AI Experience Layer & Why Human-in-the-Loop AI Is The Safer Way To Automate Commerce Sep 22, 2026 00:47:09 Kibo: A unified, model-agnostic approach to agentic commerce For B2B and B2C tl;drUnderstand why unified data and one AI interface can outperform a fragmented collection of point agents.See how model-agnostic AI and “bring your own LLM” architecture reduce vendor lock-in and give commerce teams more control over cost and flexibility.Learn how Playbooks automate everyday commerce tasks while preser

EP364: The Loyalty Playbook Retailers Need Before Black Friday - Tactics That Drive Enrolment, Retention and Higher LTV, With LoyaltyLion CEO Charlie Casey Sep 15, 2026 00:43:05 The Loyalty Playbook for Peak Trading"Engagement in loyalty programmes is highest around BFCM—they drive the greatest share of revenue from existing customers precisely when brands are competing hardest for attention.”tl;dr - why listen?Learn how to protect BFCM margins without depending on deeper discounts.Discover practical loyalty tactics for acquisition, retention and reactivation.Underst

EP363: The Agent Experience Era - Centra CEO Martin Jensen On Building AI That Gets Real Work Done Sep 9, 2026 00:42:50 This week, we turn our attention once more to Centra's ecommerce platform and recent roadmap activity.Martin Jensen, founder and Chief Innovation Officer at Centra, reveals how agentic AI is moving from “smart intern” to genuine digital colleague, and why the next competitive edge is no longer the code itself, but the tools, playbooks and guardrails built around it.The discussion is framed by the

EP362: Performance Marketing In 2026 Shifted From "AI-Assisted" To Genuinely Agentic - Find Out What This Means For Ecommerce Brands Sep 1, 2026 00:41:00 “AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.”Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts.ChatGPT ads are alrea

EP361: What .Dev Revealed About Shopify’s Strategic Focus, From Leading Shopify Experts At Visualsoft, Shero & Vervaunt Aug 19, 2026 00:41:32 When you spend time with Shopify agencies that live inside the platform every day, the signal gets clear fast: Shopify is no longer just talking about storefronts. It is pushing hard toward being the operating system for commerce.That shift came through clearly in the recent Shopify .dev event in Toronto and in the latest Editions release. In this podcast, you’ll learn what the biggest themes actu

EP360: How Ellis Brigham Is Building a Modern Retail Experience Through Technology Aug 11, 2026 00:45:11 How Ellis Brigham Is Building a Modern Retail Experience Through Technologytl;dr - what you'll get:Learn how Ellis Brigham approached a major ecommerce platform migration to Centra and the commercial considerations behind the decision.Discover how investments in delivery experience, customer data and personalisation are helping strengthen customer loyalty.Get practical insights into balancing

EP359: Native Apps Vs Mobile Web - When Does A Native App Actually Make Sense For An Ecommerce Brand? Aug 3, 2026 00:38:24 The debate around native apps versus mobile websites has changed significantly. Thanks to Progressive Web Apps (PWAs), improved mobile browsers and advances in web technologies, many capabilities that once required a native app are now available through the mobile web. For most ecommerce brands, the decision is no longer driven by technology limitations but by customer behaviour, retention strateg

EP358: Strategic Affiliate Marketing For Next Level Incrementality, With Gabrielle McLeod & George Whitmore From Vervaunt Jul 30, 2026 00:17:52 Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, leading experts on affiliate marketing explain the current framework for affiliate marketing, exploring how the market has sh

EP357: Next Generation Ecommerce Stack - Discussing The Future of Tech With DEMA, Emfas, Visually & Harper Jul 30, 2026 00:19:49 Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, Shamoli Miah from Vervaunt hosts a discussion with the leadership teams of some of the most innovative and dynamic ecommerce

EP356: The Secret To A Heritage Brand’s Digital Rebirth: How John Smedley Used Technology To Modernise Without Losing Its Soul Jul 22, 2026 00:44:30 Replacing An Entire Tech Stack - John Smedley’s Migration Journey From Magento to Centra.Most brands are afraid to overhaul their legacy systems for fear of losing their identity but John Smedley’s story proves that a strategic replatform can elevate a storied heritage brand without diluting its uniqueness. Our guest, Jamie Austen, is the Head of Ecommerce Operations at John Smedley, who has been

EP355: Do Targeted, Personalised Campaigns In The Cart & Checkout Really Boost Sales & Margin? Retail Case Studies With Dan Bond from Revlifter Jul 17, 2026 00:42:36 Smarter Ecommerce Promotions with RevlifterKey takeaways:Blanket discounting often reduces profitability and can negatively affect customer experience.Intent-based personalisation enables retailers to engage shoppers with more relevant messages at the right moment.Personalisation isn't only about promotion; it can also support education, reassurance and product discovery.Smarter popup strategi

EP354: Ecommerce Technology Vendor of the Year 🏆 Patchworks CEO On Product Strategy & The New AI Studio Jul 8, 2026 00:41:46 👍 What Ecommerce Businesses Can Learn from Patchworks’ Product Strategy & View on Tech TrendsIn this episode, we speak with Jim Herbert, CEO of Patchworks - recent winner of the 🏆 Ecommerce Technology Vendor of the Year award - about the technology trends shaping ecommerce right now. Three reasons to listen:1️⃣ Learn what tech trends are actually affecting ecommerce businesses — from AI search

EP353: The Power Of Agency-Brand Collaboration For Navigating Rapid Ecommerce Technology Changes, With Nudie Jeans & Aino Jul 1, 2026 00:41:37 🔥 Navigating Ecommerce InnovationIn this episode, we explore the evolving landscape of ecommerce, technology and strategic partnerships through an insightful conversation with Melker Lindström, Technical Ecommerce Operations lead from Nudie Jeans and David Hellsing, founder of their agency partner Aino. We explore how brands and agencies can collaborate effectively in a rapidly changing digital en

EP352: Navigating The Future Of Search With Aleyda Solis - GEO, Discovery and AI Visibility Jun 25, 2026 00:22:09 "You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.”Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker.What you'll get from this podcast:Understand where GEO and AI search are actu

EP351: How To Handle Hype Moments In Ecommerce - The Hidden Complexity Of Fast Growth Brands with Fanatics Director of Ecommerce Chris Sheard Jun 23, 2026 00:46:13 "Scaling ecommerce fast means moving from heroics to systems — otherwise growth just exposes every weakness you’ve been carrying. Once you hit hyper-growth, the small process gaps stop being small. They become the things that break the business.”This episode explores the hidden challenges brands face turning high-pressure moments into commercial opportunity, while also building the operationa

EP350: Marketing Measurement In The Age of AI - What Shopify Brands Need To Know, With Grind Coffee & Omni Jun 22, 2026 00:21:03 "Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."Episode summary:The major networks including Google & Meta are investing heavily in AI to automate campaign creative and targeting. As the capabilities accelerate, brands nee

EP349: Are Agentic Storefronts The Future of Ecommerce? Manors Golf Co-Founder On Investing In Agentic & The Transformative Impact It Is Having On Customer Experience Jun 16, 2026 00:28:50 Agentic storefronts attract divided opinions. From early adopters convinced they're an innovative way to service online customers who need a deeper level of assistance, akin to an in-store sales assistant, to cynics who see this as a distraction from fixing your main website.That's why we invited Jojo Regan, co-founder at Manors Golf, to join us and explain how & why they've launch

EP348: From Cult Brand To Global Business - Axel Arigato CEO Albin Johansson On The Importance of Authenticity For Building A Brand Jun 11, 2026 00:22:05 "I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand."Episode summaryOur Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and

EP347: The Operational Strategies Driving Cross-Border Ecommerce Growth For Rat & Boa + Studio Nicholson Jun 10, 2026 00:20:40 Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, ecommerce leaders discuss the operational capabilities that are critical to global commerce success.Paneli

EP346: Sportsshoes Doesn't Just Run Promotional Offers; They Make Every One Count with Senior Performance Marketing Manage Sian Wells Jun 9, 2026 00:17:51 Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of using

EP345: What Gymshark's Ex CEO Learned About The Economics Of Scale Going From £5m to £500m+ Jun 5, 2026 00:20:42 Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, ex Gymshark CEO Steve Hewitt, now founder of Whanau Advisory, talks about the economics of scale. Steve joined Gymshark when

EP344: Building Your Content Creator Strategy by Two Globally-Recognised Creators at Hyper Studios Jun 3, 2026 00:23:30 Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, Oren John and Clayton Chambers from Hyper Studios, explore what a creator strategy is and how ecommerce brands can embrace an

EP343: Fashion Strategy in 2026 - Brand, Performance & Scale with Percival + UN:IK Clothing Jun 2, 2026 00:19:36 Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, Jake Messer, founder of bound and UN:IK Clothing, and Ian Mackey, Global Marketing Director at Percival, discuss how each bus

EP342: The 70% Rule - How AI Workflow Automation Drives Massive Productivity & Quality Gains, With Tom&Co May 19, 2026 00:59:33 Leveraging AI for Business Efficiency and Workflow AutomationExplore how AI is revolutionising operational workflows, replatforming and client collaboration in ecommerce.This episode delves into practical applications, strategic insights and real-world examples from industry experts on integrating AI into business processes to enhance productivity, quality and value.We discuss how even imperfect A

EP341: Modernising Ecommerce Platforms Without Risking Revenue: Expert Strategies for a Seamless Transition May 12, 2026 00:45:23 Upgrading your ecommerce platform can be daunting, especially with the risk of disrupting sales. Experts James Gurd and Paul Rogers share strategies to modernise confidently without adversely impacting revenue.The podcast is based on a combined 40 years' replatforming experience. Discussion points include:Managing Technical DebtTechnical debt, like inefficient code and clunky integrations, can

EP340: Mastering B2B Ecommerce - Meeting Buyer & Seller Demands with Industry Expert Jason Greenwood May 5, 2026 00:54:27 Summary:70% of B2B buyers are now Millennials & Gen Z digital natives, according to Forrester. This changes the demands B2B sellers face; how B2B buyers source & buy products is evolving.In this episode, we explore the tech ecosystem for B2B commerce, how vendors are evolving to satisfy B2B buyer & seller demands, and the key features and processes that underpin successful B2B commerce

EP339: Rebuild & Unify Everything: Deconstructing Lupine’s Hybrid B2B/B2C Migration Strategy Apr 30, 2026 00:48:03 "Building with native capabilities allows us to create an optimised experience. It reduces dependency on third-party apps, ensuring better performance and flexibility to adapt as business needs evolve. This approach empowers us to maintain control over the user experience and make dynamic changes without being constrained by external limitations." Michael Klim, Co-founder & CTO at Co

EP338: Salesforce Investment In Modernising Its Commerce Platform To Cut Costs & Accelerate Time to Market Apr 21, 2026 00:44:14 What you'll learn:The evolution of Salesforce Commerce Cloud and the drive to rediscover its competitive edge.How AI is enhancing user experience and agility.Strategic priorities and future directions for enterprise commerce.Summary:Salesforce Commerce Cloud has long been considered a heavyweight in the enterprise ecommerce space, but has lost many SME clients to platforms like Shopify with mo

EP337:What Role Should An Ecommerce Consultant Play in Website Migrations & How Do You Ensure They Add Value? Apr 14, 2026 01:04:31 "Brands don't know what they don't know. A consultant makes teams think about things in detail. It's an education piece."Francesca Raggio, Ecommerce Consultant, VervauntThis podcast features experts discussing the critical role of consultants in ecommerce website migrations. We share insights on project management, stakeholder engagement, technical discovery and how to avoid

EP336: Resale as a Strategic Tool for Brands - Unlocking Revenue, Loyalty and Control, with Continue Co-founder Lydia Hartley Apr 9, 2026 00:50:00 "The brands we work with are making up to 5% of their revenue from resale. Our model is peer-to-peer, so customers are buying and selling from each other via the brand's own marketplace."Lydia Hartley, Co-Founder, Continue.About this podcast:Discover how Continue is helping brand-owned resale improve the way ecommerce businesses approach customer retention, loyalty and control over t

EP335: BatchLDN Founder Story & How Physical Retail Is The Foundation For Ecommerce Growth, With Co-Founder Sam Matanle Apr 4, 2026 00:52:22 "The amount of clothing going to landfill every year is astronomical. The stat that always hits hardest is 6 in 10 items of clothing made end up in landfill within a year. When you start to process that, it's pretty wild, it's eye-opening."FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:How Batch London Rewrites Fashion with Sustainability and Retail Innova

EP334: How Represent Is Building Community Loyalty Through Data-Driven Strategy & Customer Insights Mar 29, 2026 00:51:34 From Feedback to Strategy: Building a Loyalty Program for Today’s CustomerRicky Jennings, Head of Ecommerce at Represent, and Connor Jones, Ecommerce Strategist at Vervaunt, team up to share how Represent reshaped its customer loyalty strategy.Represent’s community-driven approach involved multiple surveys, WhatsApp groups and direct feedback channels. Using insights from existing members, includi

EP333: How The Latest Technology Trends Are Reshaping Ecommerce Team Structures & Skills Mar 20, 2026 00:46:21 This week, we posed ourselves a challenge:To summarise how key ecommerce customer & technology trends like agentic commerce and AI product discovery are going to reshape ecommerce strategy, team structures & the expectations ecommerce business have of employee capabilities and partner skills.This episode covers our main observations and insights:Treat product data as a growth channel.Have

EP332: How Mature Is Shopify’s POS? Feature Strengths & Operational Limitations, With Kubix Operations Director Joseph Brown Mar 11, 2026 00:43:49 "Shopify POS is a powerful foundation, but it’s not a turnkey solution for every retail scenario. The platform's maturity is a moving target, and understanding its ecosystem gaps is crucial for strategic planning and preventing costly misalignments."Joseph Brown, Operations Director, KubixAre you considering Shopify POS for your retail operations but unsure about its strengths and li

EP321: Reframing Ecommerce's Build vs. Buy Debate - Practical Uses Of AI To Clean & Optimise Product Data Mar 3, 2026 00:40:26 “In just an hour, I built a UI to interrogate my data, and it handled most of the heavy lifting for a client project."Chris Marshall, Director & Co-founder, OnState.Optimising Ecommerce Data with AI: Real-World ApplicationsYes, we talk about AI a lot on the podcast. It's inevitable, AI is weaving its way into so many ecommerce processes and tasks.This episode is highly practical.We co

EP330:How eComID Is Helping Ecommerce Retailers Reduces Returns Through Better CX - CEO Interview Feb 24, 2026 00:36:58 "It's not just about selling more; it's about selling smarter and more sustainably."Oscar Rundqvist, CEO, eComID.Summary:High return rates are a significant challenge in fashion ecommerce, leading to financial losses and environmental harm. This podcast explores how innovative technology like eComID is helping the industry by reducing returns, personalising customer experiences and promoting susta

EP329: Measuring The Tangible & Intangible Impact of Website Rebrands and Redesigns Feb 18, 2026 00:39:41 Why did we think this was an interesting episode?Paul & James are regularly involved in ecommerce redesign projects, either in an advisory capacity or helping drive the design thinking.This episode explores the reasons why brands decide to invest in a redesign:Brand refresh or a full rebrand.Brand elevation of the online UX e.g. premium positioning.Improved user journeys to fix legacy constrai

EP328: Ecommerce Tech Stack Evolution - The Tools & Capabilities Ecommerce Teams Are Investing In & Why Feb 9, 2026 00:41:35 "No-code is getting a lot better, and there's a lot of tools. No-code tools will soon start to drive personalisation and dynamic content. That's going to take off pretty quickly."Navigating Ecommerce Technology Trends.In the latest episode of our podcast, James and Paul share their views on how emerging technologies are reshaping the industry. From AI-driven content generation to

EP327: Customer Reviews - Maximising The Impact On Conversion & SEO And Handling Negative Reviews Feb 3, 2026 00:46:14 You're probably using customer reviews on your website but are you using them effectively?Customer reviews are more than just feedback; they're a powerful tool for building trust and driving sales. In this episode, we delve into the current landscape for online customer reviews, exploring how retailers can leverage review data, avoid common pitfalls and utilise cutting-edge technology.What

EP326: Worldpay's VP Ecommerce on Payment Trends & The Hidden Power of AI in Payment Security & Fraud Prevention Jan 27, 2026 00:40:28 "AI is enabling us to deliver more sophisticated and seamless payment experiences, allowing consumers to shop in a more frictionless way. However, it also presents challenges, such as combating AI-powered fraud, which requires us to continuously innovate and adapt our solutions."Global Payment Trends & How Agentic AI Could Redefine Online Shopping and Payment Acceptance.In this episo

EP325: Elastic Path CEO Bryan House On How B2B Ecommerce Businesses Can Leverage AI Product Discovery & Agentic Commerce Jan 19, 2026 00:45:08 Summary:Bryan House, CEO of Elastic Path, shares his insights on the transformative role of AI in B2B ecommerce. Elastic Path is focused on B2B commerce, working with a wide range of B2B businesses across different verticals. Why listen:Get insights into the latest trends in B2B ecommerce and AI.Learn about the importance of structured product data and workflow automation.Understand how AI can enh

EP324: Creative Engineering - How To Build Niche Capabilities Into An Ecommerce Roadmap, with Remarkable Commerce's Strategy Director Brad Houldsworth Jan 11, 2026 00:56:35 "We offer custom technologies and engineering services to extend platform capabilities and deliver tailored solutions that meet specific business needs."Summary:James Gurd and Bradlie Houldsworth, Strategy Director from Remarkable Commerce, discuss the intricacies of ecommerce development, focusing on the balance between mass market and targeted approaches. They explore the value of inte

EP323: The Trends That Are Redefining B2B Ecommerce - Don’t Get Left Behind In 2026 Jan 6, 2026 00:41:35 James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.Key discussion points:B2B vs. B2C expectations: The lines between B2B and B2C are blurring, wit

EP322: James & Paul's Ecommerce & Digital Marketing Predictions for 2026 Dec 31, 2025 00:27:33 Exploring the Future: Ecommerce Predictions for 2026 As we get ready for another rollercoaster in 2026, ecommerce landscape is poised for continued transformation. In the last podcast of the year, James and Paul explore the trends and innovations that they think are set to define the industry. Sponsored by Shopify, this episode offers an interesting analysis of what the future holds for ecommerce

EP321: Inside Commerce State of the Industry 2025 Annual Wrap Up - Trends, Trading & Tech Dec 21, 2025 00:30:44 What you'll get from the podcast:Gain insights into the latest ecommerce trends and how they affect business strategies.Understand the impact of AI on product discovery and customer engagement.Learn about the strategic shifts in customer loyalty programs.Discover the role of data intelligence in driving business success.Explore the growing influence of social commerce platforms like TikTok.It

EP320: How Shopify's Latest AI & Agentic Commerce Tools Will Benefit Ecommerce Retailers, with Senior Solution Engineer Ben Homer Dec 16, 2025 00:40:42 *** the sound balance is a bit off on this episode and we couldn't resolve it in editing - apologies!Shopify's bi-annual Editions launch is a key industry event that generates a lot of buzz.Learn about the latest developments from Shopify's winter editions with Ben Homer, Senior Solutions Engineer at Shopify. The discussion centers around the transformative impact of AI and agentic com

EP319: Ecommerce Vendor Leadership Team Interviews & Strategy Update H2/2025 Dec 8, 2025 01:58:21 Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce and SCAYLE Commerce Engine for a fireside chat on what’s happened in Q2 2025.Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them about their strategic and p

EP318: Performance Marketing - A Modern Optimisation & Measurement Framework, with Vervaunt Co-founder Josh Duggan Dec 5, 2025 00:43:20 This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.Key reasons to listen:Expert insights: gain valuable knowledge from Josh, who has worked with glo

EP317: Unlocking Profit - The ROI of Building Accessible Websites, With Industry Expert Bet Hannon Nov 26, 2025 00:49:55 Here's why you should listen to this podcast...25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you're not focusing on accessibility, you're leaving money on the table as an ecommerce brand.Chapters:[00:30] Introduction to Web Accessibility[06:00] Understanding the Economic Impact[13:00] Legal Implicati

EP316: Decoding Shopify's Strategy - What Shopify's Product Direction Means for Your Ecommerce Business Nov 19, 2025 00:39:13 Decoding Shopify's Strategic Shift: What It Means for MerchantsIn Gartner's recent Magic Quadrant, Shopify has gained significantly in Execution and Vision. Whilst analyst reports shouldn't be seen as definitive, what's interesting is charting Shopify's fast ascent from challenger to leader.In this podcast, James & Paul look at the key strategic developments in 2025 that have fuelled this shif

EP315: Scaling Smart - How To Make Better Technology Choices for Ecommerce Growth, With Lauren Muir Nov 12, 2025 01:02:46 Navigating the Tech Landscape: A Guide for Growing Ecommerce BusinessesChoosing the right technology can make or break your business as it scales. This episode delves into the critical decisions ecommerce leaders face when selecting tech solutions that align with their growth strategies. Our guest, Lauren Muir, was the Head of Ecommerce at Oh Polly as it grew to £130m+ in online sales. She's s

EP314: Beyond Quick Fixes - How Puresport is Building a Category-Defining Community-Driven Brand, With CEO Daniel Temm Nov 4, 2025 00:51:53 In this podcast, discover the inspiring ecommerce growth story of Puresport, a brand that has carved a niche in the sports nutrition industry by championing authenticity and community. Founded by professional rugby players Grayson Hart and Adam Ash, and under the expert guidance of CEO Daniel Temm. Puresport was born from a quest to find natural alternatives to painkillers, leading to the developm

EP313: Mastering Ecommerce Operations - Secrets to Scaling Success with HighCohesion CEO Aran Kapila Oct 28, 2025 00:53:47 In the latest episode of our podcast, we cover the operational backbone of ecommerce businesses with industry thought leader Aran Kapila, CEO of leading integration platform HighCohesion. As ecommerce continues to grow, and tech stacks diversify, the importance of robust operations is more critical than ever. Aran shares invaluable insights on how businesses can streamline their operations to supp

EP312: From Concept to Launch - Crafting Paul Smith's Premium Loyalty Experience, With Head of Digital Hannah Bennett Oct 22, 2025 00:36:28 Subscribe for alerts: http://eepurl.com/gJFLtjPodcast summary:Join us for an insightful episode, where we delve into the intricacies of Paul Smith's innovative loyalty program. Discover how this premium brand navigated the challenges of creating a unique customer experience that aligns with its heritage and values. We're joined by Paul Smith's Head of Digital, Hannah Bennett, and the o

EP311: Replatforming 2.0 - Innovative Approaches for Today's Technology Migration Challenges Oct 15, 2025 00:43:37 Get inbox alerts when new episodes drop: http://eepurl.com/gJFLtjPodcast summary:James & Paul delve into the transformative world of replatforming projects, exploring modern strategies that redefine success in the current digital landscape. We share real-world insights and experiences, offering listeners a informative guide to navigating the complexities of replatforming with confidence.What&#

EP310: What Shopify’s OpenAI Checkout Integration Means For Ecommerce Brands Oct 7, 2025 00:53:15 Summary:James & Paul delve into the evolving landscape of agentic commerce, with agency leaders Chris Marshall of Onstate and Liam Quinn of Visualsoft.The podcast focuses on the recent integration of OpenAI's technology with Shopify. The discussion highlights the potential impact of AI-driven commerce on ecommerce brands, emphasising the need to sift through the hype to understand the practica

EP309: How to Supercharge Shopify CRO: Segmentation, Personalisation & Testing, With Visually Co-Founder & Vervaunt CRO Lead Sep 30, 2025 00:57:14 Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch PodcastIn the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance their ecommerce strategy.Why You Should Tune In:Ex

EP308: Redefining Customer Experience & Loyalty - Why Ecommerce Brands Need A New Mindset To Win, With Customer First Group Founder Martin Newman Sep 22, 2025 00:53:27 Podcast summary:It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world’s leading authorities on customer centricity.Martin challenges the traditional mindset of viewing investme

EP307: What Does Good Web Design For Ecommerce Actually Mean? An Objective View On Balancing Brand vs. Commerce Sep 16, 2025 00:47:11 Summary:Design is critical to ecommerce success. However, design discussions can be fraught with emotion and subjective views. And design execution is influenced by the brand, customer demographic, product range and price point.In this podcast, James Gurd and Paul Rogers delve into the nuances of good ecommerce web design. They explore the subjective and objective elements that define effective de

EP306: Tech Stacks & Roadmaps - An Ecommerce Leader's Playbook, With University of Law Head of Ecommerce, Edward Scott-Finnigan Sep 10, 2025 00:53:26 Episode summary:Selecting the right technology stack and managing roadmaps are crucial for success. Our latest podcast episode dives into these topics with insights from a seasoned head of ecommerce, Edward Scott-Finnigan.Choosing the Right Tech Stack: The discussion highlights the importance of aligning technology choices with business goals. A flexible and scalable tech stack can ensure seamless

EP305: The Ecommerce Shipping Challenge: Building Resilience Into Your Shipping Strategy, With ShipperHQ COO Quentin Montalto Sep 2, 2025 00:52:06 Get expert advice on the latest ecommerce shipping trends and how brands need to plan ahead to ensure a consistent quality of customer service.Shipping remains a critical challenge. With fluctuating tariffs, evolving customer expectations, and geopolitical tensions, ecommerce teams face mounting pressure to deliver consistent, high-quality service. The complexity of global supply chains, coupled w

EP304: Philip Kingsley’s Digital Journey & The Subscription Strategy Powering Its Ecommerce Growth, With Head of Ecommerce Lauren Duncan Aug 27, 2025 00:45:18 Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy. This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their business model.The Subscription Model: Philip Kings

EP303: Ecommerce Unplugged - An Ecommerce Consultant's View On Five Key Trends Impacting Ecommerce Businesses Today Aug 20, 2025 00:50:00 Get ecommerce updates & insights:Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/About this podcast:In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including:Strategic partnerships for last mile deliveryPayment innova

EP302: Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything, With FoundIt! CEO Warren Cowan Aug 12, 2025 00:47:13 Join our LinkedIn newsletter:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary:In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using real-world examples like Elton John's unexpected

EP301: Laying The CRM Foundations For A Connected Future: How Vivobarefoot’s MyVivo Project is Transforming Customer Experience Aug 6, 2025 00:40:07 Subscribe to the Inside Commerce newsletter:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/Episode summary:Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with its MyVivo CRM project - a bold step toward a seamles

EP300: Clicks & Conversions - The Future of Brand & Performance Marketing in Ecommerce Jul 29, 2025 00:51:59 Follow us on LinkedIn:Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources.https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary:In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search behav

EP299: SEO For AI Engines - Adapting Your SEO Strategy To Maximise Brand Reach In AI Powered Platforms, With NOVOS MD Sam Hurley Jul 22, 2025 00:41:50 Follow us on LinkedIn:Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Episode summary:In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of brand visibility, and the need for SEO strategies to

EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall Jul 17, 2025 00:44:25 Follow us on LinkedIn & subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Podcast summary:This conversation explores the future of Content Management Systems (CMS) in ecommerce, focusing on the evolution of page builders, the impact of headless CMS, and the integration of Gen AI in content generation.The discussion highlights the varying needs of

EP297: Ecommerce Vendor Strategy Update H2/25 - Business Leader Interviews For 7 Key Ecommerce Platforms Jul 9, 2025 01:55:08 Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Podcast Summary:Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in the second half of 2025.The conversation covers global

EP296: Adding Intelligence to Your Marketing Mix; Balancing Sales Today With Future Growth & Profit, With DEMA Co-Founder Henrik Hoffman Kraft Jul 1, 2025 00:51:17 Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Summary:In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing.They discuss the importance of balancing short-term sales pressures with long-term growth strategies, the role of marketing mix modelling (MMM) in und

EP295: How To Build Your Loyalty Strategy - Practical Tips For Delivering Results Jun 23, 2025 00:45:46 Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerceSummary:In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy.The main focus is on positioning loyalty strategy c

EP294: How AI Code Generation Will Evolve The Relationship Between Brands & Agencies, with Jim Tattersall & Seth Bindernagel Jun 17, 2025 00:53:49 Join us on LinkedIn:https://www.linkedin.com/company/inside-commerceSummary:In this podcast, the discussion revolves around the impact of AI on ecommerce teams, particularly focusing on the relationship between technology agencies and their clients. The conversation highlights Seth's experiment of building a website using AI tools without any developer assistance, revealing both the potential

EP293: Avoiding Platform Tribalism - Understanding Adobe's Market Fit & Value For Ecommerce Teams, With Gene Founder Matt Parkinson Jun 10, 2025 00:54:51 Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Episode summary:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe.They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges and opportunities facing businesses in the ecommerce sp

EP292: From Soldier to Entrepreneur - The ThruDark Ecommerce Journey, with Founder Louis Tinsley Jun 4, 2025 00:35:44 Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Summary:In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship. Louis discusses the challenges and successes of building a brand in the outdoor industry, the importance of leveraging relationships, and the strate

EP291: Transforming Shopping Receipts Into Opportunities for Engagement, Loyalty and Post Purchase CX, with Slip Founder Tash Grossman May 30, 2025 00:40:34 In this ecommerce podcast, Tash Grossman, founder and CEO of Slip, discusses the transformation of shopping receipts into valuable engagement tools for retailers. She shares her journey from management consulting to founding Slip, emphasising the importance of learning from mistakes and the challenges of integrating technology in retail. Tash highlights the significance of digital receipts in enha

EP290: Shopify Editions Unpacked - How The Latest Product Release Benefits Merchants, With Senior Solutions Engineer Ben Homer May 22, 2025 00:47:25 Inside Commerce is the first podcast to talk you through what the latest Shopify release means for ecommerce stores. James discusses the relevance of key new features and upgrades with Ben Homer, Senior Solutions Engineer, pulling apart the benefits and implications for merchants.Shopify Editions always attracts lots of attention. Following an embargo in the partner community of the pre-release in

EP289: Mastering The Upper Funnel - Measuring & Monetising Your Investment In Nurturing Customers, with Geeta Randev May 13, 2025 00:45:04 Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerceSummary:Why do brands invest in the upper funnel?In this podcast, digital marketing strategist Geeta Randev discusses the evolving landscape of digital marketing, emphasising the importance of investing in upper funnel marketing to build brand awareness and customer loyalty. She highlights the need for managing expectations reg

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