The Entrepreneurial Therapist Podcast
This podcast is a resource for therapists seeking to build their private practice and develop personally. Host Danielle Swimm shares insights on mindset, marketing, and systems, drawing from her own experiences and those of guests. The episodes are candid and motivational, aiming to inspire therapists to create successful businesses and fulfilling lives. It is tailored for therapists who enjoy content from figures like Lewis Howes and Rachel Hollis.
Episodes
EP 240: Stop Marketing Everywhere: What Actually Grows a Group Practice with Laurel van der Toorn
What would happen if you stopped trying to market your practice everywhere and focused only on what actually works? In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in th
EP 239: How to Prepare Yourself to Make More Money
What if the biggest thing standing between you and more money isn't your strategy at all? In this episode, I challenge the assumptions we often make about growing our businesses and invite you to ask a much deeper question: do you actually want the level of success you're working toward? I share the mindset shifts, subconscious beliefs, and practical preparations I've been working through in my ow
EP 238: How AI is Changing SEO for Therapists with Kristie Plantinga (And What Actually Works)
SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they rea
EP 237: BTS How I Made $8k/ in One Hour
How did a simple one hour workshop turn into an $8,000 revenue day? In this episode, I take you behind the scenes of one of the most unexpected launches I've ever had and break down exactly what happened, what I think made it successful, and what I'd do differently next time. I share why I finally stepped outside my comfort zone to talk numbers, how a spontaneous idea from a coffee shop became a
EP 236: How to Implement Profit First with Andrea Rotondo
Money stress doesn't have to be the price of running a successful therapy practice. In this episode, I sit down with Profit First expert and therapist bookkeeper Andrea Rotondo to talk about one of the most overlooked parts of private practice: creating a financial system that gives you clarity instead of constant anxiety. We unpack how the Profit First framework works specifically for therapists
EP 235: Q2 Review: Business Growth, Personal Challenges, and My Biggest Takeaways
The biggest wins in business don't always tell the whole story. In this quarter two review, I'm pulling back the curtain on what the last three months actually looked like behind the scenes, from hosting my first retreat and traveling to multiple business events to refining my Scale Up Mastermind, experimenting with Instagram ads, and preparing for new opportunities. I'm sharing what paid off, wha
EP 234: How to Become a Paid Speaker as a Therapist with Gabrielle Juliano-Villani
Ready to get paid to speak? In this episode, I'm joined by returning guest Gabrielle Juliano-Villani to talk about one of the most overlooked ways therapists can diversify their income and expand their impact through paid speaking. We unpack what it actually takes to build a speaking career, how speaking can become much more than conference keynotes, and why podcasts, workshops, trainings, retrea
EP 233: What I've Invested In My Business in 2026
I'm sharing everything I've invested in during the first half of 2026, both in my business and in myself. From hiring an AI integrator and expanding my team to exploring hormone testing, EMDR, and nervous system support, I'm covering the real thought process behind every decision. More importantly, I'm talking about how I decide what's actually worth my time, money, and energy, and why every inve
EP 232. The AIO Strategy Therapists Need in 2026
What if your next high-paying client finds you through AI before they ever visit your website? In this episode, I share a personal experience that completely reinforced what I've been teaching therapists about marketing and visibility. After deciding to invest in an EMDR intensive for myself, I turned to ChatGPT to help me find a provider. What happened next revealed just how dramatically the cli
EP 231: How to Hire a House Manager with Kelly Hubbell
What if the thing holding back your business growth has nothing to do with your business at all? In this episode, I sit down with Kelly Hubbell, founder of Sage House, to explore a concept that is gaining traction among ambitious women and entrepreneurs: the house manager. We unpack what a house manager actually does, how the role differs from a nanny or family assistant, and why so many high-achi
EP 230: I Hosted My First Retreat for Therapists
In this episode, I take you behind the scenes of hosting my very first in-person retreat for entrepreneurial therapists and share what actually happened, what surprised me most, and why this experience impacted me far beyond the business results. From choosing the location and designing the attendee experience to navigating fears about logistics, finances, and leadership, I walk you through the re
EP 229: How to Deal with a Crisis in Private Practice with Maria Winters
What happens when a client says, "I don't want to be here anymore," and you're the only clinician in the room? In this important conversation, I sit down with therapist and former ER mental health clinician Maria Winters to discuss one of the most challenging situations therapists can face: assessing and responding to suicidal ideation in private practice. Drawing from 12 years of experience in em
EP 228: The Top 3 Marketing Strategies I'm Focused on Right Now
Everyone is chasing AI right now, but what if the biggest marketing opportunities for therapists are hiding in plain sight? In this episode, I'm pulling back the curtain on the three marketing strategies I'm personally doubling down on this summer and why I believe they are going to shape the future of private practice growth. From using AI to scale content creation without losing your authentic v
EP 227: How Robyn Isman Built a Membership Through Grief
Building a successful business while navigating grief, burnout, and uncertainty is not something we talk about enough. In this episode, I sit down with therapist, creator, and founder of Parenting the Anxious Child, Robyn Isman, for an honest conversation about what it actually looks like to grow a business during one of the hardest seasons of life. We talk about building an audience from scratch,
EP 226: Q&A: Burnout, Business Growth, and the Future of Therapy Practices
This week, I'm opening up about attending a high level business retreat in Los Angeles and the surprising lessons that followed me home. From crying on the plane over mom guilt to sitting in rooms full of wildly successful female founders, I share the mindset shifts, burnout realizations, and behind the scenes truths about entrepreneurship that rarely make it onto Instagram. We talk about why prot
EP 225: Helping Therapists in Crisis with Jeanine Rousso
Everything changes when therapists finally have a safety net. In this episode, I sit down with Jeanine Rousso, founder of the Therapist Resource Network, to talk about a resource I truly believe every therapist needs to know about. We dive into the reality so many clinicians are quietly facing financial instability, burnout, and what happens when life throws something unexpected your way. I share
EP 224: When You Want to Burn It All Down in Your Luteal Phase
If you've ever hit a point where you just want to burn it all down, this episode is going to feel like someone finally understands what you've been experiencing. I walk you through what's really happening during the luteal phase when your business suddenly feels heavy, frustrating, or completely out of alignment. I share why that urge to quit, burn it down, or disappear isn't random or dramatic, b
EP 223: How to Improve Conversions Through Your Website with Liz Zhou
Stop chasing algorithms and start building a marketing engine that actually works for you. In this episode, I sit down with Liz Zhou, therapist turned website designer and copywriter, to unpack what's really driving client inquiries in 2026. We dive into why SEO is more than just a buzzword and how your website serves as the foundation of your entire marketing ecosystem. I explore the often-overlo
EP 222: Quarter 1 Review: Content, Launches and What Worked
What happens when massive growth finally hits… and you're more exhausted than excited? In this episode, I'm pulling back the curtain and walking you through a completely unfiltered behind-the-scenes look at my Quarter 1 experience… what worked, what surprised me, and what stretched me more than I expected. From multiple launches in a 90-day sprint to navigating real-life challenges happening at th
EP 221: Google Ads for Therapists with Christi Underwood (Part 2)
In part two of my conversation with Christi Underwood, we move beyond the basics and dive into what really matters once your ads are live. I walk through the exact metrics you should be paying attention to, how to tell if your ads are worth the investment, and the subtle signs that something needs to shift before you waste more money. We also get honest about the realities of tracking in today's p
EP 220: When Your Family Doesn't Support Your Success
This might be the uncomfortable truth that's quietly holding you back more than anything else. In this episode, I want to cover a topic no one really talks about. So many of us are silently navigating what it actually feels like when the people closest to you do not understand, support, or believe in your vision. This is so much more common than you think, though. Too often, family, partners, or f
EP 219: Google Ads for Therapists with Christi Underwood (Part 1)
If you've ever wondered whether Google Ads are the missing piece in growing your private practice, this episode might completely change how you think about them. In this conversation, I sit down with Christi Underwood to break down what therapists actually need in place before spending a single dollar on ads and why jumping in too early can end up costing you more than it helps. We unpack the foun
EP 218: 5 Things I'm Auditing in My Business This Spring
Are you so busy running your business that you never stop to clean it up? In this episode, I'm sharing the exact spring cleaning process I'm doing inside my own businesses right now and why this behind-the-scenes work can dramatically impact your revenue this year. While most people focus on marketing and sales, I'm walking you through the less glamorous but incredibly powerful audits I'm doing th
EP 217: 7-Figure Series: The Business Model Helping Therapists Scale Faster with Amanda Buduris
In this episode, I sit down with Amanda Buduris to pull back the curtain on her journey to crossing the seven-figure mark as a therapist and business owner. We talk about how she built a thriving practice centered around therapy intensives, why she leaned heavily into SEO instead of social media early on, and how a consulting business naturally grew from therapists asking, "How are you doing this?
EP 216: 2026 SEO Changes Therapists Need to Know
Is SEO actually dead… or are we just playing by outdated rules? In this episode, I'm interrupting our seven-figure series to talk about something that feels urgent: the massive shifts happening in SEO and AI search and what they mean for you as a therapist in private practice. I break down why SEO isn't dead (despite what the internet is screaming), but it is very different than it was even a year
EP 215: How to Manage Your Capacity as a 7 Figure Therapist
What if the real reason you haven't scaled your practice isn't strategy… but capacity? In this episode, I'm covering the piece no one talks about in the seven-figure conversation: your energy. We can learn marketing. We can master systems. We can hire and scale. But if you don't have the time, space, and nervous system regulation to implement what you already know, you will stay stuck. I share the
EP 214: 7 Figure Series: Simple Scales with Jessica Harris
What if the only thing standing between you and a seven figure practice is the belief that you're allowed to have one? In this episode, I sit down with Jessica Harris, author of The Wealthy Therapist, to go behind the scenes of what it actually took for her to cross seven figures as a therapist and coach. We talk about the identity shift required to make more money, the burnout and mistakes no one
EP 213: 7-Figure Series: How Dr. Leah Clionsky Built a 7-Figure Group Practice
Building a seven-figure group practice does not have to mean burnout, chaos, or abandoning your clinical values. In this episode, I'm officially kicking off the Seven Figure Therapist Series with someone I immediately thought of when therapists kept asking me if this level of growth was even possible. Dr. Leah Clionsky joins me to pull back the curtain on how she built a thriving, private pay grou
EP 212: How Therapists Can Talk to Clients About Using an AI Note Taker with Dr. Elisabeth Morray
Are you using or considering using AI note takers in your therapy sessions and wondering how to introduce it ethically, confidently, and without damaging the therapeutic relationship? In today's episode, I sit down with returning guest Dr. Elisabeth Morray, VP of Clinical at Alma, to unpack what it actually looks like to have real conversations with clients about AI in the therapy room. We talk ab
EP 211: Retreats, Rant + this Economy for Therapists
What if "doing well" no longer feels secure because the income that once worked no longer meets your financial needs? In this episode, I'm sharing what I'm seeing across conversations with therapists right now and what I'm personally experiencing as well. Inflation, debt, cost of living, and long-term goals are forcing many therapists to confront a hard truth: paying the bills isn't the same as
EP 210: How to Add $5K a Month with Additional Revenue Streams
What would it actually take to add an extra $5,000 a month to your therapy practice without burning out or stacking more one-to-one sessions? In this episode, I dive headfirst into one of my favorite topics: additional revenue streams and how therapists can strategically scale beyond the traditional one-to-one model. I walk you through why relying on a single income stream is risky, how unexpected
EP 209: How the Mental Health Field has Changed with Allison Puryear
Is private practice really "broken," or is the therapy industry simply evolving faster than we expected? In this episode, I sit down with Allison Puryear for a grounded, honest conversation about the major shifts happening in the therapy industry as we head deeper into 2026. We unpack what is actually behind the slowdown so many therapists are feeling, why what worked from 2020 to 2023 no longer w
EP 208: The Identity You Need to Hit Multi Six Figure This Year
What if the reason you haven't hit multi-six figures yet has nothing to do with your strategy and everything to do with your identity? In this episode, I'm diving into one of the biggest (and most overlooked) reasons entrepreneurial therapists stay stuck: the identity ceiling they're unconsciously living under. I'm sharing why you don't need permission to evolve, why mindset (not marketing) is oft
EP 207: (Replay) The Biggest Needle Movers for SEO Right Now
Is SEO still worth your time as a therapist in a world dominated by AI and constant algorithm changes? In this replay of one of our most downloaded episodes of the year, I sit down with SEO expert Chris Morin from Moonraker to break down what actually moves the needle when it comes to getting your private practice website to rank on Google. We talk honestly about whether Google is still relevant,
EP 206: (Replay) The Best Marketing Tips I Can Give You
Is the marketing you're doing right now actually creating long-term freedom or just another version of burnout in disguise? In this replay of one of the most downloaded episodes of the year, I'm breaking down the best marketing strategies I truly believe in if you value flexibility, rest, and sustainability as much as growth. I walk you through what freedom-based marketing really means, why hustl
EP 205: How to Prep your Business for Emergencies with Colleen Watson
What would actually happen to your business—and your family—if you suddenly couldn't work? This question has been sitting heavy on my heart, especially as a single parent, a homeowner, and a business owner who has experienced unexpected seasons of not being able to work in the past. In today's episode, I'm taking you behind the scenes of the systems, savings, and safety nets I'm putting in place s
EP 204: The Therapist's Guide to Planning a Successful + Sustainable 2026
What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that
EP 203: How to Scale Your Practice When Life Sucks
What do you do when life feels impossible… but your business still needs you? In this episode, I'm getting honest about something most people never talk about publicly: how to scale your practice when life absolutely sucks. I'm sharing the real mindset shifts, identity work, and business decisions that have helped me keep going—even in seasons where motivation disappears, personal life feels chaot
EP 202: How to Use AI to Help You Create Content with Talisa Pina
Have you ever wondered how much easier content creation could feel if AI actually sounded like you? In this episode, I'm sitting down with social media strategist and AI expert Talisa Pina to break down the exact process for using AI to save time, spark ideas, and create content that still feels deeply human. We explore why so many creators feel overwhelmed by AI, how to overcome the fear of "doin
EP 201: 1 Year of Scaling Beyond 1-1 Therapy with Carly Costello
How do you scale your impact as a therapist without sacrificing motherhood, alignment, or joy? In this episode, I'm sitting down with Carly Costello — known as EMDR with Carly — to go behind the scenes of how she built multiple revenue streams while staying committed to her values as a mother. We dig into her journey of growing a thriving insurance-based group practice in West Virginia, expanding
EP 200: Consistency, Capacity, & Behind-the-Scenes Truths: Celebrating 200 Episodes
Have you ever wondered what actually goes into showing up for your podcast audience week after week? In this milestone 200th episode, I take you behind the scenes of The Entrepreneurial Therapist Podcast — the lessons, the growth, the messy real-life moments (including recording with my feet in a foot warmer), and what this journey has taught me. I share the mindset that helped me stay committed,
EP 199: 5 Ways Therapists Can Use AI in Their Practice with Uriah Guilford
Want to learn how therapists can use AI to work smarter—not harder? In this episode, I'm joined by Uriah Guilford, founder of The Productive Therapist, to talk about the five most powerful ways you can use AI to streamline your practice, boost productivity, and prevent burnout. From writing your clinical notes to creating a virtual business coach, automating admin tasks, and even using AI to answ
EP 198: 5 Ways to Manage Your Energy When Scaling Your Therapy Practice
Have you ever felt like scaling your business was draining the very energy you need to make it work? In this episode, I'm sharing how I've learned to protect and rebuild my energy while scaling and why that's the real secret behind every successful entrepreneur. This is what it actually looks like to sustain high-energy seasons (like running three back-to-back live launches) without burning out.
EP 197: Scaling a Group Therapy Practice That Gives You Freedom with Megan Richert
What does it really take to step out of burnout and into the CEO role of your practice, without sacrificing your family or freedom along the way? In this episode, I sit down with Megan Richert, owner of Bloom Maternal Therapy, to unpack her inspiring journey from solo therapist to thriving group practice leader. We dive into the mindset shifts, systems, and strategic decisions that helped her doub
EP 196: The One Mindset That Will Help You Succeed as a Therapist
What if the very thing holding you back from success isn't your strategy, but your mindset? In this episode, I'm diving into the one mindset shift that separates successful entrepreneurial therapists from those stuck in burnout, fear, or self-doubt. I'm sharing the real stories behind my own messy beginnings—failed workshops, awkward launches, and showing up when no one was watching—and why those
EP 195: 5 Steps to Growing a 7-Figure Therapy Practice with Nicole McCance
Have you ever wondered what it actually takes to scale your solo private practice into a thriving seven-figure group practice? In this episode, I sit down with Nicole McCance, who shares her personal story of hitting income ceilings, navigating burnout, and realizing she needed to build something bigger than herself. We dive into the exact five-step scaling method that helped her grow quickly whil
EP 194: 75 Hard for Therapists: The Challenge That Will Transform Your Practice & Mindset
What would happen if you committed to 30 days of action designed not just to sharpen your business, but to renew your mindset, balance, and energy as a therapist? In this episode, I introduce my spin on the popular 75 Hard challenge—tailored specifically for therapists who are juggling private practice, family life, and self-care. Instead of focusing on fitness and aesthetics, this challenge is ab
EP 193: How Therapists Can Get Featured on ChatGPT with Chris Morin
How do you actually get your practice to show up when someone asks ChatGPT, "Who's the best therapist in my city?" That's the question I dive into with Chris Morin from Moonraker AI in this episode. AI-driven search is changing fast, and therapists who want to attract private pay clients can no longer rely only on traditional SEO. Chris and I break down what's shifting, why AI is now a major marke
EP 192: 4 Ways Therapists Can Increase Revenue in Q4
What if the key to boosting your revenue this quarter wasn't just about strategy, but about protecting your most valuable asset: your energy? In this episode, I'm diving into the four most important things you can do right now to maximize your income in Q4. Whether you're a solo private practice owner, a group practice leader, or somewhere in between, these strategies will help you finish the year
EP 191: Therapy Intensives: The Path to Freedom + Flexibility with Carolyn Solo
What if you could create more freedom in your private practice without sacrificing income or client results? In this episode, I sit down with Carolyn Solo, an EMDR therapist and coach, to explore how intensives can completely shift the way you work and the way your clients heal. Carolyn shares her journey from burnout to building an intensives-only practice and why this model has been the key to b
EP 190: Back-to-School Marketing for Therapists: What You're Missing in September
What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and online marketing moves that will help you bring in mo
EP 189: How Therapists in Private Practice Can Build Generational Wealth
What does it really look like to use your private practice not just to pay the bills, but to create lasting wealth for your family? In this episode, I'm pulling back the curtain on how I'm thinking about generational wealth as both a therapist and a mom. From Roth IRAs for kids, to additional revenue streams, to breaking cycles of scarcity, I'm sharing my own journey of setting up systems that wil
EP 188: How Therapists Can Grow Their Email List with Tarzan Kay
What if your biggest growth opportunity in 2025 isn't on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan expl
EP 187: How Two Best Friends Scaled to Online Coaching for Therapists
Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their o
EP 186: How to Grow Your Podcast in 2025
Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I'm getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal clients, and generate revenue. After three years of c
EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients
Are your SEO efforts actually doing anything for your practice or are you just guessing and hoping for the best? In this episode, I'm covering one of the most overlooked but powerful ways therapists can boost their SEO and grow their private practice: backlinks. I walk you through the exact strategies I'm using right now to climb Google rankings, drive traffic to my site, and ultimately attract mo
EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent
Are therapists still thriving in private practice in this economy? In this episode, I sit down with Courtney Fyvolent, a trauma-informed EMDR and EFT specialist who successfully relocated her practice from Florida to South Carolina and built a full, private-pay caseload in the process. We talk about how she did it without relying on social media ads, what mindset shifts helped her stay the course
EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1
Are you holding back from scaling your practice because you think it's just not possible for you? In this episode, I'm diving headfirst into the three most common (and limiting) myths I hear from therapists who are ready to grow beyond the 1:1 model, but aren't sure what's holding them back. From fear of managing people to believing courses don't sell anymore, I'm breaking down exactly why these o
EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates
Is it really possible to build a thriving therapy practice and a fulfilling life when you're the sole income earner? In this episode, I open up about the raw, real journey of growing my business while raising my daughter as a single mom—and what it actually takes to financially support a household alone. Whether you're navigating single-income life, are the breadwinner of your family, or simply fe
EP 181: BTS of a Thriving Group Practice with Dr. Leah Clionsky
Is private practice dead in 2025—or are there just new rules to succeed? In this episode, I sit down with returning guest Dr. Leah Clionsky, founder of a thriving 17-therapist group practice, who shares exactly how her practice just hit its best revenue month ever—up 35% year-over-year—despite widespread uncertainty in the industry. We dig deep into what she's seeing in the market, how she identif
EP 180: Selling a 7-figure Course with Sam Vander Wielen
What really goes into building a business that lasts without burning out or selling your soul to social media? In today's episode, I'm joined by Sam Vander Wielen, legal educator, entrepreneur, and author of When I Start My Business, I'll Be Happy. We dig into the messy middle of entrepreneurship and what it actually looks like to create a signature offer that sells, build an email list from scrat
EP 179: Being Safe as a Therapist Online
What does showing up online really mean for you as a therapist? In this episode, I'm diving into a topic that's rarely discussed but absolutely crucial—your safety as a therapist in the digital age. As the first generation of mental health professionals navigating public visibility through social media, podcasts, and SEO, we face risks that influencers, travel bloggers, and even accountants simply
EP 178: Biggest Needle Movers for Therapy SEO with Chris Morin
Do you ever wonder if ranking on Google is still worth your time and effort as a therapist in private practice? In this episode, I sit down with SEO expert Chris Morin to unpack the realities of SEO in today's fast-evolving digital world. We dive deep into the strategies that actually move the needle—so you're not just writing blogs for the sake of it but actually bringing in more ideal clients. C
EP 177: Nurture this Summer: BTS Content Strategies for Therapists
What if this summer could be the secret weapon to your most successful fall launch ever? In this episode, I'm pulling back the curtain on exactly how I'm using the summer months to supercharge my content strategy, nurture my audience, and build momentum for my upcoming launches. If you're a therapist-entrepreneur juggling Instagram, email marketing, or even just the idea of getting your message ou
EP 176: The Therapist's Guide to Hiring Virtual Support with Leesha Woolery
Are you ready to scale your therapy business but overwhelmed by the idea of hiring support? In this episode, I sit down with Leesha Woolery of Simply Supported to answer the most common questions therapists face when they're ready to stop doing everything themselves and bring on a virtual assistant (VA) or online business manager (OBM). We break down the differences between the two roles, when to
EP 175: Marketing Hacks for this Summer: Reddit, Content Creation & More
How can you use the slower summer season to supercharge your marketing and set yourself up for success the rest of the year? In this episode of The Entrepreneurial Therapist Podcast, I'm diving into my top marketing hacks for summer 2025—because let's be honest, when business slows down, it's the perfect time to create content that really moves the needle. I'm walking you through exactly how I'm r
EP 174: Scaling Your Therapy Practice During a Personal Crisis with Kristin Mervich
What would you do if your world turned upside down overnight—and you still had a business to run? In this episode, I sit down with Kristin Mervich, a therapist, mom of two (with one on the way), and coaching powerhouse who opens up about her son's recent cancer diagnosis and how it completely upended her life. Kristin shares, with incredible grace and clarity, how she navigated running a group pra
EP 173: What's Held Me Back as a Therapist in 2025 (And What's Pushed Me Forward)
What if the very things you think are holding you back are actually redirecting you toward your biggest breakthroughs? In this episode, I open up about what's truly been challenging for me in 2025 - from personal grief and unpredictable childcare to draining relationships and autoimmune flare-ups. I'm sharing what's made work hard, what's made healing harder, and what's helped me push forward anyw
EP 172: How to Reach Millions with Your Therapy Podcast with Joe Sanok
Are you treating your podcast like a passion project or a business strategy? In this episode, I sit down with Joe Sanok—host of the wildly successful Practice of the Practice podcast—to go behind the scenes on how he built a show that brings in over 100,000 monthly listeners, generates $300K a year in sponsorships, and has opened doors to life-changing opportunities. If you've ever wondered what i
EP 171: How I Hit 100,000 Podcast Downloads + Lessons Learned Along the Way
In this milestone episode, I'm reflecting on what it took to reach 100K downloads of The Entrepreneurial Therapist podcast. I dive into the mindset, systems, and strategies that have powered this show for three years without missing a single week. I'm also sharing personal behind-the-scenes stories, how I monetize the podcast, and what's working right now with long-form content. If you're a therap
EP 170: Leveraging Press to Fill Her Mental Health Group Practice with Dr. Brook Choulet
In a field that's often slow to change, Dr. Brook Choulet is redefining what modern psychiatry can look like. Tune in to this week's episode where I sit down with Dr. Brook—founder of Performance Psychiatry, speaker, author, and the go-to psychiatrist for high performers and pro athletes. We get into the real story behind her rise: why she trademarked her brand early, how she started hiring before
EP 169: How I'm Using AI to Get More Clients + How You Can Too
AI is changing the game, but are you using it to its full potential? In this episode, I break down exactly how I'm leveraging AI in my business—from content creation and marketing to streamlining daily tasks. I share real-life examples of how AI tools have saved me time, sparked creativity, and even helped refine my decision-making process. But I also dive into the challenges and limitations, beca
EP 168: The Best Marketing Strategies I Can Give You in 2025
Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you're a solo practice owner, a group practice leader, or a therapist stepping into the creator space w
EP 167: All the SEO Updates You Need for 2025 with Kristie Plantinga
How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you're a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what's changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google
EP 166: BTS of How I Structure My Week for Success & Sanity
Are you carrying the mental load of being an entrepreneur, a therapist, and maybe even a parent—all at the same time? In this episode, I'm giving you a behind-the-scenes look at how I structure my week to balance multiple revenue streams, protect my energy, and stay productive without burning out. From Marketing Mondays to Nervous System Fridays, I'll walk you through how I approach each day with
EP 165: How to Regulate Your Nervous System While Running a Private Practice with Halle Thomas
Are you unknowingly stuck in a dysregulated state, constantly overwhelmed or drained by your work? In this episode, I sit down with Halle Thomas, a private practice owner and community manager for the Practice Accelerator, to explore a crucial yet often misunderstood topic: nervous system regulation. Halle shares her personal journey—balancing entrepreneurship, chronic illness, and high sensitivit
EP 164: Breaking Free from Burnout: Healing Through Nature with Sydney Williams
How do you break the cycle of burnout when everything in life feels overwhelming? In this episode, I sit down with Sydney Williams, founder of Hiking My Feelings, to explore how she went from corporate exhaustion to a purpose-driven career outdoors. After one life-changing backpacking trip, Sydney realized the power of nature in healing both mind and body. She shares how she overcame chronic stres
EP 163: Revenue Streams for Therapists: Your Biggest Questions, Answered
Why not you? If other therapists can build multiple revenue streams, why can't you? In this episode, I'm answering all of your top questions about diversifying your income as a therapist in 2025. From balancing multiple revenue streams to launching online workshops and creating evergreen products, I'll break down the strategies that actually work—without burning yourself out. I'm sharing the minds
EP 162: Growing a Group Practice While Balancing Motherhood with Casey Dycus
Building a business is never easy—but what happens when you're also raising four kids, battling imposter syndrome, and navigating a completely new model of therapy? Casey Dycus didn't just grow her solo therapy practice; she scaled it into a thriving group practice, all while overcoming massive self-doubt and learning how to market an unconventional therapy approach. In this episode, she shares th
EP 161: Top 3 Revenue Streams for Therapists in 2025
Are you leaving money on the table? If you're a therapist looking to expand your income beyond one-on-one sessions, this episode is for you. I'm diving deep into the highest-earning revenue streams for therapists in 2025—what's working, what's not, and the truth about what it really takes to create additional income. Whether you're considering creating an online course, a high-end group program,
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