Home Podcasts The Entrepreneurial Therapist Podcast
The Entrepreneurial Therapist Podcast

The Entrepreneurial Therapist Podcast

Danielle Swimm 232 Episodes Oct 14, 2026

This podcast is a resource for therapists seeking to build their private practice and develop personally. Host Danielle Swimm shares insights on mindset, marketing, and systems, drawing from her own experiences and those of guests. The episodes are candid and motivational, aiming to inspire therapists to create successful businesses and fulfilling lives. It is tailored for therapists who enjoy content from figures like Lewis Howes and Rachel Hollis.

Episodes

EP 248: For Therapists That Want to Make More Money in 2027
EP 248: For Therapists That Want to Make More Money in 2027 Oct 14, 2026 26:54 What if the biggest thing standing between you and a higher income in 2027 isn't your strategy, but how you spend your week? I'm recording from Miami after a retreat, and I'm talking directly to the therapists who are the breadwinners and need to make more money without losing their values. We get into the guilt many therapists carry around money, and why I think the story you tell yourself about
EP 247: From Solo Therapy Practice to $36k Course Launch w/ Dr. Annie Krajewski
EP 247: From Solo Therapy Practice to $36k Course Launch w/ Dr. Annie Krajewski Oct 7, 2026 21:01 A failed launch can give you the exact information you need to build an offer that sells. In this episode, I'm talking with Dr. Annie Krajewski about building a second revenue stream while running a full private practice. We talk about her failed first launch, the market research that changed her approach, and how she turned that feedback into an offer that brought in 18 therapists at nearly $2,00
EP 246: My Predictions for the Therapy World in 2027
EP 246: My Predictions for the Therapy World in 2027 Sep 30, 2026 20:34 What could the therapy world look like in 2027? I'm sharing the trends I'm watching now, from rising demand for mental health services and peptide therapy to the growing role of AI in therapy, marketing, and healthcare. I'm also talking about the challenges coming from insurance companies, why therapists may need to get more vocal about their approach to AI, and why I think all of this disruption
EP 245: How She Filled Her Private Pay Practice with Brittany Deutch
EP 245: How She Filled Her Private Pay Practice with Brittany Deutch Sep 23, 2026 20:14 Building the practice you actually want can take longer than you think. In this episode, I sit down with therapist Brittany Deutch to talk about her two-and-a-half-year journey building a fully virtual, private-pay divorce therapy practice. She gets honest about the months when she questioned whether it would work, the strategies she tried that didn't bring in clients, and the mindset that kept he
EP 244: The Keywords Therapists Should Target for SEO + AIO with Natalie Moore
EP 244: The Keywords Therapists Should Target for SEO + AIO with Natalie Moore Sep 16, 2026 27:07 In this episode, I'm joined by Natalie Moore, a therapist and SEO expert who has spent years learning how to help therapists become more visible online. We talk about what's changing in SEO and AI search, how keyword research can help you understand what potential clients are actually looking for, and why the right strategy starts with a hypothesis rather than simply choosing a handful of keywords
EP 243: How to Get ChatGPT to Recommend Your Therapy Practice by 2027
EP 243: How to Get ChatGPT to Recommend Your Therapy Practice by 2027 Sep 9, 2026 20:55 What if the next client searching for a therapist asks ChatGPT instead of Google? In this episode, I'm breaking down why the way therapists market their private practices is changing and why getting recommended by AI could become a major part of your growth strategy. I'll explain what GEO is, how it differs from traditional SEO, and what I'm doing in my own therapy practices to make sure AI contin
EP 242: How to Build a Faith-based Practice with Whitney Owens
EP 242: How to Build a Faith-based Practice with Whitney Owens Sep 2, 2026 19:42 What if your faith could shape the way you build, market, and grow your therapy practice? In this episode, I sit down with Whitney Owens, founder of Wise Practice Consulting, to talk about the unique business considerations that come with building a faith-based practice. We talk about marketing to churches, understanding how different churches approach therapy, and why relationship-building is oft
EP 241: Why Avoiding Hard Conversations Isn't Scaling Your Business
EP 241: Why Avoiding Hard Conversations Isn't Scaling Your Business Aug 26, 2026 20:16 What if the conversations you are avoiding are actually the conversations your team needs you to have? In this episode of The Entrepreneurial Therapist, I'm tackling one of the biggest things I see holding therapists back from scaling: the fear of having hard conversations. Whether you're managing clinicians, a VA, an executive assistant, or an online business manager, avoiding uncomfortable conve
EP 240: Stop Marketing Everywhere: What Actually Grows a Group Practice with Laurel van der Toorn
EP 240: Stop Marketing Everywhere: What Actually Grows a Group Practice with Laurel van der Toorn Aug 19, 2026 27:23 What would happen if you stopped trying to market your practice everywhere and focused only on what actually works? In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in th
EP 239: How to Prepare Yourself to Make More Money
EP 239: How to Prepare Yourself to Make More Money Aug 12, 2026 19:45 What if the biggest thing standing between you and more money isn't your strategy at all? In this episode, I challenge the assumptions we often make about growing our businesses and invite you to ask a much deeper question: do you actually want the level of success you're working toward? I share the mindset shifts, subconscious beliefs, and practical preparations I've been working through in my ow
EP 238: How AI is Changing SEO for Therapists with Kristie Plantinga (And What Actually Works)
EP 238: How AI is Changing SEO for Therapists with Kristie Plantinga (And What Actually Works) Aug 5, 2026 24:05 SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they rea
EP 237: BTS How I Made $8k/ in One Hour
EP 237: BTS How I Made $8k/ in One Hour Jul 29, 2026 27:06 How did a simple one hour workshop turn into an $8,000 revenue day? In this episode, I take you behind the scenes of one of the most unexpected launches I've ever had and break down exactly what happened, what I think made it successful, and what I'd do differently next time. I share why I finally stepped outside my comfort zone to talk numbers, how a spontaneous idea from a coffee shop became a

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