Public Relations Review Podcast
An award-winning, global podcast hosted by Peter Woolfolk that explores substantive public relations topics with professionals, educators, and vendors. The show provides expert content useful for daily PR projects, featuring guests from across the U.S. and internationally. It has been ranked among the top PR podcasts by Apple, MillionPodcasts, and Feedspots, and has won multiple awards including the 2024 Award of Merit from Nashville PRSA.
Episodes
Brand Messaging That Cuts Through
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Great marketing fails when the message underneath it is unclear. In this episode, Peter Woolfolk talks with messaging strategist Stefan Pollock about what "structured messaging" actually means: a clear, consistent framework that aligns PR, integ
Why AI Efficiency Collides With Sustainability Promises
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Can a company be "people first" and "AI forward" at the same time?AI is moving faster than most companies can govern — and that speed is exposing a contradiction boards don't want to name: you cannot claim "people first"
Get Mentioned By ChatGPT? Use Trustworthy AEO Content!
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You Can Get Press For Anything If You Find The Story
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Building A Solid Crisis Team And Communication Plan
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with
How Results-Based PR Pricing Wins Earned Media
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally
Your Marketing Drives Traffic But PR Builds Belief
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Your ads can be working and your content can look polished, yet the sales still stall the moment someone checks your profile or Googles your business. That’s not a “more traffic” problem. It’s a trust problem, and it shows up as inconsistency, unclear pos
How To Write Media Pitches Journalists Actually Open And Use
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What Marketing Leaders Want From PR Agencies
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How Research Makes Your PR Pitch Stand Out
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data.Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationsh
The Trust Bridge: Finding Patient Advocates in Healthcare
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Building Authentic Brands: Successful Strategies for Today's Digital Landscape
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Preparing for the Inevitable: Modern Communications Crisis
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Building Visibility: How "Featured" and "HARO" Are Revolutionizing PR
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Transforming Media Strategy: How AI Tools Empower Communications Professionals
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relatio
Reading, Seeing, Hearing, Experiencing: How Information Shapes PR Strategy
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washingto
Listening Beyond Words: Finding the Why Behind Customer Behavior
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Building Trust: Why Your Best Influencers Are Already Your Customers
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Why Your Hispanic PR Strategy Is Missing 65 Million Potential Clients
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PR Firms Requirements When Hiring Experienced Professionals
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Data-Driven PR: Reshaping How Brands Connect With Their Audiences
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who
Strategic Technology Predictions for the 2025 Digital Age
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Promotional Items: Extending Brands, Solving Problems, Gain Customer Loyalty!
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Classic PR Strategies with New Digital Platforms
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LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches!
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Major PR Trends To Look For in 2025!
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The Abundant Information Gold Mine at the Institute for Public Relations
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Powerful Marketing Through Authentic Storytelling with Maria Alonso
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Engaging the Asian American Market: Strategies for Cultural Sensitivity and Brand Loyalty
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Presidential Campaigns to PR Triumphs: Lessons & Benefits from Major Political Communications
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Bridging Public Relations and Faith
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Expanding Digital Communications for Social Impact
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PR & Building Trust Through Corporate Social Engagement
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The Double-Edged Sword of AI in Crisis Communication
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Mastering Trade Media Benefits: Effective PR Strategies
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Using The Power of Conferences for PR Business Growth and Effective Communication
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Newport News Police "Running Code" PR Podcast a winner with the Community
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Insights on Brazil’s Unique PR Landscape
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Building Brands and Navigating PR in Emerging Tech with Amy Jackson
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Combatting AI Deepfakes: Strategies for Public Relations Professionals
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Inside Political Campaigns: Expert Strategies and Insights with Matt Krayton of Publitics
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the secrets behind successful political campaigns with our special guest, Matt Krayton, founder of Publitics. Get an insider look into how Matt’s firm crafts powerful message strategies that resonate with voters. Host Peter Woolfolk talks to Matt
Optimizing Nonprofit Communication: Insights from PR to AI with Sarah Wood
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Stay Ahead with AI-Driven Video Marketing Strategies
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Communicator's Guidance to Career Progression and Advancement
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From PR Startup to Powerhouse: Insights and Strategies for Building A Successful Public Relations Firm
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution
Controlling Your Media Interviews: Strategies to Craft Your Message and Handle Tough Questions
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PR Professional's Guide to Ethical AI Usage and Client Trust
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Carroll Community College Powers Up PR, Marketing and AI Outreach
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Mastering Data-Driven Public Relations: Insights with Measurement Expert Katie Paine
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Navigating New Music Promotion and Innovation with Alison Ball
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Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small
Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.
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The Power of AI-Generated Videos in Modern Public Relations
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Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we di
Strategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey
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How AI and Voice Search are Shaping Public Relations
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Transforming PR Strategy with Artificial Intelligence: 15 Innovative Ways
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Pu
The Art of Pitching and Relationship Building in PR with Annie Pace Scranton
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Join us as we uncover the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning med
Mastering the Art of Marketing to Teens, Gen Z and Millennials with Fuse Marketing
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Creating Successful PR Communications Plans
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a commu
Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Pet
How Millennials Are Shaping the Future of B2B Marketing
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifti
Decoding Public Relations in Middle America with Jona Ohm
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm,
Success in Thought Leadership: Recognition, Connections and Strategy
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The Future of Content Marketing Lies in AI
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Taking a Deep Dive into PR Best Practices with Barbara Nonas
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Eager to extract the very best from your PR team? Discover the secret sauce of exceptional public relations work. Host Peter Woolfolk chats with a seasoned expert, Barbara Nonas. As a Strategic Communications and Public Relations Consultant, Barbara spill
Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam
The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
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The New Era of PR: Artificial Intelligence and the Preston Platform
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool emp
New AI Platform Offers Major Outreach Boost For Smaller PR Firms. Exceptional AI Features Included!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies. "
ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan.As momentum continues to b
ChatGPT: Great, Successful Uses For PR Teams
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects.For example fresh pitching ideas. ChatGPT can produce a list of angles that may work
Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success!
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Improving Your Digital Marketing! Get 5X More Press w/Press Jockey. Special Offer!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media."Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his
Uncovering Internal Stories That Benefit Your Organization!!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goa
PR in Puerto Rico: Differences & Similarities! Why The Need for A License?
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PR For Mining Investors & Stakeholders! How much America Depends on Mines!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies, helps mining companies tell
SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !!
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How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers informa
How To SUCCESSFULLY Engage in Corporate Social Activism!!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Is your client or company prepared to engage in "Corporate Social Activism?"As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offer
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