Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast provides actionable strategies for brick-and-mortar gym owners to grow their business, take care of clients, and build a fitness business they love. New episodes are released every Monday and Friday.
Episodes
Episode 583: The Retention System That Grew Revenue 40% with Mickey Brueckner
Daxko Exercise is where you write the programming, bill the memberships, and send members to an app with your gym's name on it. One login. Book a demo HERE. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE About Business for Unicorns: Business for Unicorns helps gym owners and fitness studio operato
Episode 582: Do Less, But Better: How Max Waldron Built a Gym for People Who Hate Gyms
Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love: The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE. Leads Engine: Get paid Meta ads, organic lead generation, sales follow-upp, and coaching. Book a demo call (and try it for free) HERE. Get More BFU In Your Life: Claim your FREE co
Episode 581: Andrew Sugerman, CEO of Centr, on Disney, HYROX, and Partnerships that Actually Work
Learn more about the Centr × HYROX ecosystem:
For gym owners and operators interested in Centr x HYROX commercial opportunities: learn more HERE. Try the Centr App (includes the only HYROX-certified digital training programs) Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love: The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or m
Episode 580: How Ben Pickard Hired a Coach with Zero Experience
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 579: What to do When Subletting to a Physical Therapist in your Space
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 578: Jesse's Gym Grew While He Was in Greece (Without Burning Out His Team)
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 577: What Successful Gym Owners Are Doing Differently in 2026 (w/ Michael Keeler)
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 576: 45 Memberships in 10 Days of Pre-Sales with John Farkas
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 575: The Perfect Storm: Running a Gym When Everything Goes Sideways with Andrea Lawson
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 574: Your Logo Isn't Your Brand (And Other Hard Truths for Gym Owners) with Mateo Lopez of Kilo
Running a gym shouldn't feel chaotic. Kilo gives gym owners the systems and support to stay on top of leads, keep members engaged, and get back hours every week. It's built to simplify the parts of the business that usually weigh you down. Want a clearer way to run your gym? See why so many BFU gyms use Kilo → https://usekilo.com/book-your-sales-call/ Ready to Grow Your Gym? If you're a gym owner
Episode 573: Best of 2026: From Trainer to CEO w/ Dylan Mayorquin
To grab the updated Marketing Book, click HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —
Episode 572: Best of 2026: Struggle to Stay Focused? Try This. w/ Mark Fisher
Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can start measuring your financial fitness and build with confidence at BecomeNumberwise.com. Ready to Grow Your Gym? If you're a
Episode 571: Best of 2026: From Working IN Your Gym to Leading It w/ Ross Oberlin
Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher F
Episode 570: Best of 2026: Is Content Marketing a Waste of Time for Gym Owners?
Ready to see what's possible? Visit GymSupps.com to learn more and schedule a free discovery call to see if a custom supplement program is right for your business. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio
Episode 569: From YMCA to Million Dollar Gym with Drew Accomando
Check Out Drew's gym or follow him on Instagram. To grab the updated Marketing Book, click HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burnin
Episode 568: Lessons from 9 Gyms w/ BFU's UK Partner JC Vaccassin
Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher F
Episode 567: Live 1-on-1 Coaching Call with Mark Fisher
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who bui
Episode 566: Is Your Gym Working for Your Life? with Mark Fisher
PushPress is a gym management platform built for gym owners, by gym owners. It's designed to take the chaos out of running your business so you can focus on coaching and growth. Their AI-powered tools help automate the backend of your gym while giving you clearer visibility into performance. Build a Smarter Gym Business Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add
Episode 565: I Was the Bottleneck: How Getting Off the Floor Doubled My Gym with Dan Besley
Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher F
Episode 564: Scaling Smart: Leadership Lessons From ANCORE's Isaac Lewis
Learn More about Ancore HERE. To grab a ticket for Seattle click HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fish
Episode 563: Special Episode: Simplify, Delegate, Grow: The Operating System for a Freer Gym Business with Mark Fisher
To grab a ticket for Seattle click HERE. And use the code SEATTLE26EARLYBIRD to save $300. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out.
Episode 562: Special Episode: From Classroom to Coaching Floor with Pete Dupuis
To grab a ticket for Seattle click HERE. And use the code SEATTLE26EARLYBIRD to save $300. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out.
Episode 561: BFU's Leads Engine
Learn more about BFU Leads Engine HERE. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —
Episode 560: Special Episode: Inside the Top 10%: What the Best Gyms Do Differently with Wodify CEO Brendan Rice
This episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit wodify.com. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael K
Episode 559: Special Episode: Mental Health First Aid for Leaders with Michael Keeler
Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here: https://join.gymmembermachine.com/freeunicorns About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built
Episode 558: From 50 to 150 Members: How Tim Concannon Tripled His Revenue
To grab a ticket for Seattle click HERE. And use the code SEATTLE26EARLYBIRD to save $300. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out.
Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust
Exercise.com is the all-in-one platform built for gym owners who are done duct-taping software together. One custom-branded platform — your members, your programming, your billing, all in one place. Gym owners like APEC Sports Performance made the switch and went from running three or four tools to running everything in one. If you're ready to own your platform instead of renting it, book a free 2
Episode 556: The State of Hiring and Internships in 2026
To grab a ticket for Seattle click HERE. And use the code SEATTLE26EARLYBIRD to save $300. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and even
Episode 555: Tips for Designing Your Gym from the Experts at Perform Better
Learn more about Perform Better Summits HERE. Follow Perform Better on Instagram and Facebook. Or check them out at performbetter.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provi
Episode 554: What Makes BFU Different From Other Coaching Groups? with Mark Fisher
To get our Raise Your Rates Playbook, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue,
Episode 553: From Garage Gym to 100 Clients with Rose Doldoorian
Struggling to keep up with the business side of running your gym? TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required. 👉 See how it works at teambuildr.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning
Episode 552: Surprising Changes to Mark Fisher's New Marketing Book
To grab the updated Marketing Book, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, sy
Episode 551: 10+ Tips for Working with a Business Coach with Wendy Shafranski
Running a gym shouldn't feel chaotic. Kilo gives gym owners the systems and support to stay on top of leads, keep members engaged, and get back hours every week. It's built to simplify the parts of the business that usually weigh you down. Want a clearer way to run your gym? See why so many BFU gyms use Kilo → https://usekilo.com/book-your-sales-call/ About Business for Unicorns Business for Unico
Episode 550: The Hiring Solution You've Been Waiting For with Kathleen Ferguson of Coach 360
Check out Coach 360's FitHire. Find Kathleen on: - Instagram - Linkedin - Email About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym
Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here: https://join.gymmembermachine.com/freeunicorns About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built
Episode 548: Do You Need A Personal Brand to Run a Gym? with Mark Fisher
Struggling to keep up with the business side of running your gym? TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required. 👉 See how it works at teambuildr.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning
Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner
To learn more about Freedom Makers, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, sy
Episode 546: You Need This Superpower to Grow Your Gym with Mark Fisher
To get our Gym Owner Report Card, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, syst
Episode 545: The Trap of Trading Dollars for Hours (And How to Get Out) with Rich Thaw
To get our Raise Your Rates Playbook, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue,
Episode 544: Michael's Proven Framework for Managing Up to Your Boss
Get our best offers for gym owners in 2026, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 543: Customer Service Wins and Learns with Ben and Pete
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 542: Are You Missing This Key Referral Strategy? with Ben Pickard
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 541: 12 Months of Lead Generation from Business Partnerships with Zach and Lianna
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 540: How to Build a High Integrity Team with Ben Pickard
Get the Gym Owner Report Card HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize oper
Episode 539: A Real Coaching Conversation with Mike Bouranis
Get the Gym Owner Report Card HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize oper
Episode 538: What's Your Exit Plan? with Trent Luecke from Teambuildr
Struggling to keep up with the business side of running your gym? TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required. 👉 See how it works at teambuildr.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burni
Episode 537: Mark's 4 Critical Sale Pillars for Every Gym
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 536: How Stoked Athletics Fills Its Gym Through Business Partnerships with Mike Bouranis
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 535: How to Use Pacing to Improve Your Sales with Ben and Special Guest, Elias Scarr
Elias's Instagram: @eliasscarr Email: eliasscarr@gmail.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow
Episode 534: Avoid These 3 Pitfalls in Your Sales Process with Ben Pickard
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 533: How to Actually Drive Sales Off Instagram w/ Chris, Mike, and Mark
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 532: Future of Fitness: Our Manifesto for a Better Industry with Mark Fisher
Today's episode is sponsored by Gymsupps. Gymsupps helps gyms and fitness facilities grow supplemental revenue with premium products, private-label options, and simple done-for-you retail systems, with no minimum orders and high profit margins. They also provide education and support tools to make supplement sales easier for your team. To learn more, visit gymsupps.com. About Business for Unicorns
Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
Today's episode is sponsored by InBody. InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress. To see how gyms use InBody to create clearer conversations and more predicta
Episode 530: How do you know when you're ready for Location #2?
Today's episode is sponsored by Numberwise. Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can start measuring your financial fitness and build with confidence at BecomeNumberwi
Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides co
Episode 528: Is Your Business Model Maturing With Your Client Avatar?
This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym. They are offering Business for Unicorns members 30%
Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor
Get our Best Offers for your Gym in 2026 HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, sys
Episode 526: How to Spend a Full Day with Pete Dupuis
If you're interested in learning more about Mentorship Days, DM us "MENTORSHIP" HERE
Episode 525: Freeze Policies: The Unsexy Rule That Matters with Mark Fisher
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 524: Is AI About to Change the Gym Industry? with Mark Fisher
Want the replay of The AI Playbook for Gym Owners? Grab it HERE. ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, cours
Episode 523: Our BEST Tools for Managing Staff Performance with Ben Pickard
This episode is sponsored by Kilo. Want a clearer way to run your gym? See why so many BFU gyms use Kilo HERE. ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fit
Episode 522: What Makes a Great Coach? with Mark Fisher
This episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit wodify.com. ************************************* About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out
Episode 521: Should You Come to our Atlanta Retreat? with Mark Fisher
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 520: Michael and Ben Beg You to Keep it Simple
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 519: Navigating the Uncertainty of Down Months in Your Business
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 518: Pete Dupuis: The Deep Dive Interview
To learn more about Mentorship days, DM us the word "MENTORSHIP" HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners re
Episode 517: Is Content Marketing a Waste of Time for Gym Owners?
Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.
Episode 516: Welcome John Farkas to the BFU Team!
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 515: How Gym Owners Should (and Shouldn't) Be Using AI Right Now
Sign up for our free training The AI Playbook for Gym Owners happening Thursday, February 12th at 11 am EST. Learn more HERE.
Episode 514: From Working IN Your Gym to Leading It with Ross Oberlin
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 513: What is Your Ideal Work Day? with Ben Pickard
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 512: From Trainer to CEO: How Dylan Mayorquin Doubled His Gym in Two Years
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 511: How to Get Punched in the Gut with Mark Fisher
Learn More about Altanta Retreat and grab a seat HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow rev
Episode 510: Keeler interviews Fisher!
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 509: Struggle to Stay Focused? Try This. with Mark Fisher
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 508: Fisher Interviews Keeler!
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t
Episode 507: Inside the Independent Trainer Rental Model with Tony Gentilcore
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Episode 506: Kickstart the Year with a 1-on-1 with MF for $99
If you're interested in the 14 Day Kickstart, DM us "KICKSTART" on our Instagram HERE.
Episode 505: Best of 2025: Lessons from Elite Gym Owners
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Episode 504: Best of 2025: The Only 5 Key Metrics You Need
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
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