The Life She Built
The Life She Built is a podcast for women entrepreneurs who want to build a successful business without sacrificing their personal lives. Hosted by Sandra Bettina, an entrepreneur, wife, mother, and immigrant daughter, the show explores topics like balancing ambition with motherhood, overcoming shame around pivoting, and prioritizing health. Sandra shares her own experiences and insights to help listeners stop performing success and start living authentically.
Episodes
019: If One of These 4 Is Missing, Your Business Dies | Sandra Bettina
Learning how to stay in business long term starts with one truth: starting a business and staying in business are two completely different games. There is endless advice on launching, finding clients, and growing, but almost nobody talks about year five, year ten, or year fifteen. What do you do when the adrenaline wears off, a client drains you, cash gets tight, and you start questioning everythi
018: Christmas Planning for Those Who Actually Want to Enjoy It | Sandra Bettina
Christmas planning for moms is not about creating a perfect holiday, it is about planning early enough that you actually get to enjoy it. If you are already feeling the weight of gifts, hosting, school events, and a calendar that fills up faster than you can say yes, this episode is your permission to start now and do it differently. The holiday mental load is real, and most of the remembering sti
017: Stop Waiting for January, Plan Your Q4 Life Now | Sandra Bettina
Q4 life planning for women is not about becoming a whole new woman by January 1st, it is about deciding how you want the last 90 days of the year to feel. If you push hard in your business every fall but quietly tell yourself you will deal with your own life in January, this episode is for you. Three months is a meaningful amount of time, and the holiday season is coming whether you plan for it or
016: The Q4 Business Audit Nobody Tells You to Do | Sandra Bettina
Q4 business planning for entrepreneurs is not about launching something new, it is about closing out the business you already built this year. If you are staring down October wondering what big move you need to make before December 31st, this episode is your permission to slow down instead. Sandra Bettina breaks down why Q4 works better as a closing quarter than a launch quarter, and what that act
015: Life Update: Moving Studios, Aging Parents, and Redefining Success | Sandra Bettina
Watching your parents get older is one of those quiet transitions nobody really prepares you for, and it is exactly what has been sitting with Sandra Bettina lately. In this episode, she pulls back the curtain on what a genuinely unfiltered week looks like for a woman running a business, raising two daughters, and watching her own parents age from six hours away. If you have ever caught yourself r
014: The Right Decision Doesn't Always Feel Good | Sandra Bettina
When a right business decision stops fitting your life, it doesn't mean you made a mistake, it means you have changed. In this solo episode, Sandra Bettina walks through why she is closing the studio space that housed her wedding planning business for over five years, and how she knew it was time to leave something that once worked perfectly for her. If you have ever felt guilty for outgrowing a d
013: Stuck Deciding Whether To Quit? Do This | Sandra Bettina
Stuck deciding whether to quit your business is not a failure state, it just means you don't have enough information yet, and no one ever told you what to do in the meantime. If you've been waiting for some kind of gut-certainty or spiritual download to tell you whether to stay or walk away, and it hasn't come, nothing is wrong with you. You are not required to have clarity today. You are required
012: Burnt Out or Have You Outgrown Your Business? | Sandra Bettina
Are you burnt out or have you outgrown your business? That is the real question underneath every “I do not want to do this anymore” moment. If you have looked at the business you worked so hard to build and thought about walking away, this episode is for you. The advice you have probably heard, listen to your gut, follow what lights you up, wait for a hell yes, sounds great until you are actually
011: Is Showing Up Differently Making You Fake? | Sandra Bettina
Note: the audio quality in this episode is not as great as usual, but the message is still so important, please enjoy!What does being authentic actually mean if you show up differently at work, at home, and on the dance floor? For a lot of women building businesses, the advice to have one polished, recognizable brand voice can feel like it is asking you to shrink into a single personality. You sta
010: 10 Lessons and 6 Goals as I Turn 39 | Sandra Bettina
Lessons learned in your 30s tend to surface right before a milestone birthday, and turning 39 is exactly what pushed Sandra Bettina to look back on the decade that built her. In this solo episode of The Life She Built, she opens up about the friendships, the marriage, the businesses, and the hard seasons that shaped who she is now, and the realization that peace is not something you find, it is so
009: How I Want to Age, and It’s Not Just Look Younger | Sandra Bettina
How I want to age is the question host Sandra Bettina keeps coming back to as she counts down to her 39th birthday, and it has nothing to do with looking young. In this solo episode of The Life She Built, Sandra unpacks why she stopped chasing her old #Forever26 mindset and started asking who she actually wants to become instead of how she wants to look. If you have ever felt pressure to reverse,
008: Are You Emotionally Expensive to Be Around? | Sandra Bettina
High standards vs control is the line most ambitious women never learn to see until it starts costing them a relationship. If people leave time with you feeling smaller instead of lighter, if your spouse has quietly stopped initiating or your kids have stopped experimenting in front of you, the problem might not be your standards. It might be the control hiding underneath them. In this episode, Sa
007: 8 Business Mistakes That Cost Me Years | Sandra Bettina
Business mistakes entrepreneurs make often start small, undercharging one project, saying yes out of fear, skipping a real schedule, and quietly compound into years of lost profit and burnout. If you have ever pushed harder instead of pricing higher, said yes when your gut said no, or hired someone in a panic, this episode names exactly why that happens and what actually breaks the pattern.Sandra
006: Being Low Maintenance Isn't a Flex | Sandra Bettina
“Low maintenance woman” is one of the most common compliments thrown at women today, but on The Life She Built, host Sandra Bettina argues it might be costing you more than you realize.If you have ever said, "I'm easy, whatever you want," while quietly resenting a choice nobody asked you to make, this episode is for you. Sandra unpacks the real difference between being flexible and being self-aban
005: AMA Part 2: Overgiving, Undercharging, and Scope Creep | Sandra Bettina
Overgiving and undercharging is why so many wedding pros and entrepreneurs end up trapped in scope creep. If you have ever said yes past what you were actually paid for just to keep a client happy, this episode names exactly why that happens and what it costs you. You will also hear what safety and success really mean when you grow up an immigrant, why the quiet, lonely moments in business rarely
004: AMA Part 1: Girls' Girls, Raising Daughters and Freedom to Grow | Sandra Bettina
Over-functioning is what happens when doing more stops feeling like ambition and starts feeling like survival. If you have ever looked up from your business and realized you are no longer behaving like a person you are proud of, this episode is for you.In this special launch party AMA, Sandra Bettina answers real questions submitted by guests at The Life She Built launch celebration. From over-fun
003: Why I Don't Open My Laptop Before 11AM | Sandra Bettina
An ideal week schedule for an entrepreneur is not about doing more in less time. It is about knowing what matters to you, putting it in your calendar first, and building your work around that. If your business is running your life instead of supporting it, your schedule is the place to start. In this episode of The Life She Built, host Sandra Bettina, mom, entrepreneur, wedding planner with 11 yea
002: The Overachiever's Worth Wound: My Story | Sandra Bettina
Overachiever burnout is what happens when you build an entire identity around achievement because somewhere along the way, you learned that doing was the only way to be worthy.If you've ever hit every goal and still felt like something was deeply wrong, this is the episode for you. Sandra Bettina, host of The Life She Built and entrepreneur, wedding planner, and mother of two, shares her full orig
001: Her Business. Her Life. Her Design | What it Actually Means to Design Your Life with Intention | Sandra Bettina
Women entrepreneur clarity is not about doing more. It is about knowing who you are first.If you have been chasing goals that feel hollow, building a business that consumes you, or trying to measure up to a version of success that was never actually yours, you do not have a strategy problem. You have a clarity problem. And you are not alone.In this first episode of The Life She Built, host Sandra
Trailer | The Life She Built
You want an incredible life and a beautiful business, and you are done pretending those two things have to compete.The Life She Built is a podcast for women entrepreneurs who are building something real without burning out their lives in the process.Hosted by Sandra Bettina - entrepreneur, wife, mom to two daughters, and immigrant daughter - this show has the honest conversations about business, m
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